NewGet @huggies's full report
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followers
182K
impressions
362M
likes
3.25M
comments
42.1K
posts
1.36K
engagement
0.726%
emv
$8.11M
Average per post
267K

Key Metrics

Distributions

Top Content

#ad The greatest gifts come from the greatest sacrifices. Join me in celebrating your greatest gifts by sharing your #huggiesfirsts and tagging me and @huggies
55.4M
54.8K
234
5mo ago
huggies
#ad The greatest gifts come from the greatest sacrifices. Join me in celebrating your greatest gifts by sharing your #huggiesfirsts and tagging me and @huggies
#ad They say time flies, but with Everley, I’m learning to slow down and savor every first. These tiny moments, her first smile, our little everyday memories, are everything. I can’t wait for all the firsts still ahead. Share your precious firsts with me, by tagging me and @huggies what moments are you savoring? #huggiesfirsts
41.1M
63.8K
534
6mo ago
huggies
#ad They say time flies, but with Everley, I’m learning to slow down and savor every first. These tiny moments, her first smile, our little everyday memories, are everything. I can’t wait for all the firsts still ahead. Share your precious firsts with me, by tagging me and @huggies what moments are you savoring? #huggiesfirsts
#ad Your baby’s firsts are magical and emotional. It is important to celebrate these moments and cherish them forever. Join me and @huggies by sharing your baby’s magical moments using #huggiesfirsts
34.5M
102K
342
6mo ago
huggies
#ad Your baby’s firsts are magical and emotional. It is important to celebrate these moments and cherish them forever. Join me and @huggies by sharing your baby’s magical moments using #huggiesfirsts
Cannot believe how tiny the first one is compared to where they are now #nicubaby #huggies #diapersize
27.6M
171K
1.95K
5mo ago
huggies
Cannot believe how tiny the first one is compared to where they are now #nicubaby #huggies #diapersize
#ad @huggies celebrating some of our favorite firsts together 💛 From the little moments to the unforgettable ones, becoming a dad has changed everything. Grateful for every laugh, dance, cuddle, and memory along the way. #huggiesfirsts
22.5M
18.9K
209
3mo ago
huggies
#ad @huggies celebrating some of our favorite firsts together 💛 From the little moments to the unforgettable ones, becoming a dad has changed everything. Grateful for every laugh, dance, cuddle, and memory along the way. #huggiesfirsts
#Ad First matching moment with Daddy! 🥺 I’d love to see how you guys are celebrating all those special first moments with Dad! Share yours using #huggiesfirsts and tag me and @huggies so we can see them! ❤️
14.1M
130K
399
3mo ago
huggies
#Ad First matching moment with Daddy! 🥺 I’d love to see how you guys are celebrating all those special first moments with Dad! Share yours using #huggiesfirsts and tag me and @huggies so we can see them! ❤️
#ad When baby drops a surprise, Target saves the day! 💩@Huggies Extra Large Wipes to the rescue because some messes need backup. Now available in-store and online at @Target! #HuggiesPartner #Target #ParentLife #HuggiesXL #TargetRun
11.2M
200
17
12mo ago
huggies
#ad When baby drops a surprise, Target saves the day! 💩@Huggies Extra Large Wipes to the rescue because some messes need backup. Now available in-store and online at @Target! #HuggiesPartner #Target #ParentLife #HuggiesXL #TargetRun
#ad One of the best parts of being a parent is getting a front-row seat to all the little firsts. ❤️ This summer, Everley is experiencing a few big ones of her own—from her first backstage visit to her first time joining us on tour. Here’s to all the firsts that make the journey unforgettable. Share your favorite firsts using #huggiesfirsts and tag me and @huggies
11.1M
12.8K
84
2mo ago
huggies
#ad One of the best parts of being a parent is getting a front-row seat to all the little firsts. ❤️ This summer, Everley is experiencing a few big ones of her own—from her first backstage visit to her first time joining us on tour. Here’s to all the firsts that make the journey unforgettable. Share your favorite firsts using #huggiesfirsts and tag me and @huggies
Professional Football Player Derick Hall knows more about preemie diapers than you may have realized. Born at just 23½ weeks and weighing only 2 lbs. 9 oz., Derick Hall entered the world with doctors giving him just a 1% chance of surviving the night. But while the odds said no, Derick and his mom Stacy never stopped fighting. Milestone after milestone, he proved every prediction wrong. Derick grew from a tiny NICU baby into a standout athlete, college graduate, and professional football player. Today, that same 1% story is inspiring hope for other families through the Derick Hall One Percent Foundation, which helps premature babies and their families navigate life beyond the NICU. 💙​ ​ Unless you’ve had a baby in the NICU, you might not know how small a diaper can really be. Huggies makes preemie, micro-preemie, and nano-preemie (our smallest size!) for the incredible little fighters in the NICU. ​ ​ #huggies #nanopreemie #diaper #littlefighters #derickhall​
10.1M
150K
2.27K
1mo ago
huggies
Professional Football Player Derick Hall knows more about preemie diapers than you may have realized. Born at just 23½ weeks and weighing only 2 lbs. 9 oz., Derick Hall entered the world with doctors giving him just a 1% chance of surviving the night. But while the odds said no, Derick and his mom Stacy never stopped fighting. Milestone after milestone, he proved every prediction wrong. Derick grew from a tiny NICU baby into a standout athlete, college graduate, and professional football player. Today, that same 1% story is inspiring hope for other families through the Derick Hall One Percent Foundation, which helps premature babies and their families navigate life beyond the NICU. 💙​ ​ Unless you’ve had a baby in the NICU, you might not know how small a diaper can really be. Huggies makes preemie, micro-preemie, and nano-preemie (our smallest size!) for the incredible little fighters in the NICU. ​ ​ #huggies #nanopreemie #diaper #littlefighters #derickhall​
Born at 23½ weeks and weighing just 2 pounds, 9 ounces, Derick Hall was given a 1% chance of surviving the night. Now he’s a star professional football player. Derick’s story is a reminder that the smallest babies can be the strongest, and that essentials like preemie diapers can make a meaningful difference during those first critical days in the NICU. 💙​ ​ Unless you’ve had a baby in the NICU, you might not know how small a diaper can really be. Huggies makes preemie, micro-preemie, and nano-preemie (our smallest size!) for the incredible little fighters in the NICU. ​ ​ #huggies #nanopreemie #diaper #littlefighters #derickhall​
7.86M
314K
1.34K
1mo ago
huggies
Born at 23½ weeks and weighing just 2 pounds, 9 ounces, Derick Hall was given a 1% chance of surviving the night. Now he’s a star professional football player. Derick’s story is a reminder that the smallest babies can be the strongest, and that essentials like preemie diapers can make a meaningful difference during those first critical days in the NICU. 💙​ ​ Unless you’ve had a baby in the NICU, you might not know how small a diaper can really be. Huggies makes preemie, micro-preemie, and nano-preemie (our smallest size!) for the incredible little fighters in the NICU. ​ ​ #huggies #nanopreemie #diaper #littlefighters #derickhall​
#ad Crying 🥹 such a beautiful year full of so many special firsts. Share and tag me and @huggies in your #huggiesfirsts moments!
7.56M
86.7K
178
6mo ago
huggies
#ad Crying 🥹 such a beautiful year full of so many special firsts. Share and tag me and @huggies in your #huggiesfirsts moments!
Did you know that Huggies makes diapers in sizes Preemie, Micro-preemie, and Nano-preemie? ​ For some NICU babies, one of the only things that touches their delicate skin is a diaper. That’s why there is a dedicated team at Huggies that personally hand-inspects, hand-packs, and personally signs off on more than 30 million micro and nano preemie diapers. All to provide the utmost comfort for the world’s littlest fighters ❤️​ ​ #nicu #huggiesdiapers #preemiebaby #littlefighters
5.36M
80.5K
929
4mo ago
huggies
Did you know that Huggies makes diapers in sizes Preemie, Micro-preemie, and Nano-preemie? ​ For some NICU babies, one of the only things that touches their delicate skin is a diaper. That’s why there is a dedicated team at Huggies that personally hand-inspects, hand-packs, and personally signs off on more than 30 million micro and nano preemie diapers. All to provide the utmost comfort for the world’s littlest fighters ❤️​ ​ #nicu #huggiesdiapers #preemiebaby #littlefighters
#Ad Rumi’s first Fourth of July was so much fun! Share your favorite Fourth of July moments by tagging me and @huggies #huggiesfirsts
4.31M
86.6K
363
3mo ago
huggies
#Ad Rumi’s first Fourth of July was so much fun! Share your favorite Fourth of July moments by tagging me and @huggies #huggiesfirsts
#ad | They may not agree on everything, but they agree on one thing – Huggies is #1 for their fam!
4.07M
102K
559
6mo ago
huggies
#ad | They may not agree on everything, but they agree on one thing – Huggies is #1 for their fam!
#Ad My little monsters are ready to take on the day with the new, limited-time @huggies Little Monsters Collection! #huggiespartner #huggieslittlemonster
3.99M
112K
485
2mo ago
huggies
#Ad My little monsters are ready to take on the day with the new, limited-time @huggies Little Monsters Collection! #huggiespartner #huggieslittlemonster
What a great weekend celebrating the @nbaallstar weekend with old friends and new. Doing service with @baby2baby and @nbacares was fantastic! Thanks @baby2baby and @huggies for the Maternal Health & Newborn Supply Kits. Amazing to see so so many basic necessities getting packed up by our volunteers, including @giannis_an34 @jasoncollins_98 @lizzobeeating (and my nephew Will!!) Thank you Kawhi for giving us so much to cheer about. Now, back to our new national obsession, @usa_curl and @worldcurling
3.10M
124K
410
7mo ago
huggies
What a great weekend celebrating the @nbaallstar weekend with old friends and new. Doing service with @baby2baby and @nbacares was fantastic! Thanks @baby2baby and @huggies for the Maternal Health & Newborn Supply Kits. Amazing to see so so many basic necessities getting packed up by our volunteers, including @giannis_an34 @jasoncollins_98 @lizzobeeating (and my nephew Will!!) Thank you Kawhi for giving us so much to cheer about. Now, back to our new national obsession, @usa_curl and @worldcurling
#ad What to actually put on your baby registry — my 5 real must-haves (no fluff). #ParentsPartner #BabyRegistry 📹: @dshanibernard
2.85M
1.88K
68
9mo ago
huggies
#ad What to actually put on your baby registry — my 5 real must-haves (no fluff). #ParentsPartner #BabyRegistry 📹: @dshanibernard
#ad Preparing for baby #4 means I know what’s worth adding to your registry! From cozy blankets to the diapers I trust most, Huggies has been a must for every one of my babies. Gentle on skin, fragrance-free, and designed to help prevent blowouts. 👶💛 #BabyRegistry #MomLife
2.81M
458
57
9mo ago
huggies
#ad Preparing for baby #4 means I know what’s worth adding to your registry! From cozy blankets to the diapers I trust most, Huggies has been a must for every one of my babies. Gentle on skin, fragrance-free, and designed to help prevent blowouts. 👶💛 #BabyRegistry #MomLife
#Ad Took my Little Monsters to Walmart to stock up on the cutest Little Monsters Collection from @huggies #HuggiesPartner #huggieslittlemonster
2.69M
34.9K
189
1w ago
huggies
#Ad Took my Little Monsters to Walmart to stock up on the cutest Little Monsters Collection from @huggies #HuggiesPartner #huggieslittlemonster
#ad There’s something so calming about slowing down and preparing for a baby. 🕊 Creating a thoughtful registry helps you gather what you need- no guesswork, no overwhelm. Huggies Little Snugglers are gentle, fragrance-free, and designed with all-around blowout protection* (*Sizes 1-2). Once everything’s ready, you can truly enjoy the peace of knowing you’re prepared. 💛 #BabyRegistry #MomLife
2.52M
663
54
9mo ago
huggies
#ad There’s something so calming about slowing down and preparing for a baby. 🕊 Creating a thoughtful registry helps you gather what you need- no guesswork, no overwhelm. Huggies Little Snugglers are gentle, fragrance-free, and designed with all-around blowout protection* (*Sizes 1-2). Once everything’s ready, you can truly enjoy the peace of knowing you’re prepared. 💛 #BabyRegistry #MomLife

Huggies® North America (@huggies) Instagram Stats & Analytics

Huggies® North America (@huggies) has 182K Instagram followers with a 0.73% engagement rate over the past 12 months. Across 1.36K posts, Huggies® North America received 3.25M total likes and 362M impressions, averaging 2.39K likes per post. This page tracks Huggies® North America's performance metrics, top content, and engagement trends — updated daily. To benchmark @huggies against other accounts, use Socialpruf's Instagram competitor analysis tool.

Huggies® North America (@huggies) Instagram Analytics FAQ

How many Instagram followers does Huggies® North America have?+
Huggies® North America (@huggies) has 182K Instagram followers as of October 2026.
What is Huggies® North America's Instagram engagement rate?+
Huggies® North America's Instagram engagement rate is 0.73% over the last 12 months, based on 1.36K posts.
How many likes does Huggies® North America get on Instagram?+
Huggies® North America received 3.25M total likes across 1.36K posts in the last 12 months, averaging 2.39K likes per post.
How many Instagram impressions does Huggies® North America get?+
Huggies® North America's Instagram content generated 362M total impressions over the last 12 months.
Can I compare Huggies® North America with other Instagram accounts?+
Yes. Add @huggies to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.