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followers
2.14M
impressions
166M
likes
3.27M
comments
76.3K
posts
1.49K
engagement
1.24%
emv
$4.23M
Average per post
111K
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monthly
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6.28M
44.2K
1.75K
10mo ago
purewow
Sweet, earthy, and a touch of tart. 🍋
Ingredients (makes about 15 slices):
- 6 lemons sliced in half and carved
- 2/3 cup hot water
- 2 packs unflavored gelatin (.25 oz. each)
- 2/3 cup fresh squeezed lemon juice
- 2/3 cup Empress gin
- 1/3 cup lavender simple syrup
Steps:
1. Slice lemons in half then use a spoon to remove flesh.
2. Place inside of lemons in a bowl and muddle to remove the juice.
3. Once muddled, strain into a measuring cup to remove any pulp or seeds. Should have about 2/3 cup lemon juice
4. Place carved lemon cups in a baking dish, make sure they are stable and standing
5. Bring water to a boil then turn heat to low
6. Sprinkle unflavored gelatin on top of water and allow to bloom for 3 minutes
7. Whisk gelatin until completely dissolved
8. Remove from heat then whisk in fresh lemon juice, Empress gin, and lavender simple syrup
9. Once combined, pour into lemon cups then place in the fridge for 3-4 hours
10. Once shots are firm, remove from the fridge and place on a cutting board. Slice lemon shots in half, knife touching the Jell-O shot first.
11. Once your shots are perfectly sliced, garnish with a sprinkle of granulated sugar.
12. Serve on a plate with mint and enjoy!
#lemon #lavender #lemonade #empress #gin #jelloshots #shot #cocktail #recipe #summer
3.74M
23.3K
747
6mo ago
purewow
This Trader Joe’s soup dumpling bake is viral for a reason — it’s that good. 🔥
Ingredients:
-1/4 cup Soyaki
-3/4 bottle Thai-Style Red Curry Sauce
-1 cup coconut milk
-1 clove garlic, minced
-1/2 cup water
-3 cups spinach
-1 package frozen vegetable gyoza
-sliced green onions
-chili crunch
#viral #traderjoes #dumplingbake #tjs #recipes #dishoftheweek
3.50M
42.5K
1.34K
7mo ago
purewow
Brenda Song and Macaulay Culkin at the Academy Museum Gala = proof that childhood icons really do grow up, fall in love, and stay adorable forever. 🥹❤️
#BrendaSong #MacaulayCulkin #HomeAlone #Nostalgia #PopCulture #2000sKids
3.46M
5.68K
862
2mo ago
purewow
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭
#AprilFools
2.60M
31.5K
2.08K
4mo ago
purewow
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶
@badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹
#Family #Parenting #PopCulture #Grammys #BadBunny
2.46M
98.4K
383
12mo ago
purewow
Just scanning the red carpet and realizing half my childhood is in attendance!✨🎥 So great to see Keke Palmer, Tia Mowry, Leon Thomas III, Skai Jackson, & Kyla Pratt all shining bright at the #BETAwards. 👏
#kekepalmer #tiamowry #leonthomasiii #skaijackson #kylapratt #throwback #childstars
2.33M
61.2K
290
7mo ago
purewow
Dirty Shirley but make it festive. ✨🎅 Link for the Santa glasses are in our bio.
@cocktails & @purewow may earn commission through links in our socials.
Ingredients:
- 2 oz. vodka
- 1 oz. grenadine
- 7.5 oz. can of Sprite
- top with whipped cream and a cherry
#christmas #holiday #dirtyshirly #dirtysanta #cocktail
2.20M
1.59K
6
10mo ago
purewow
#ad The perfect summer duo ☀️ A @evolutionfresh Green Hugo Spritz and Mini Crab Cakes were made for each other.
Green Hugo Spritz:
-2 oz. Evolution Fresh Organic Super Fruit Greens
-1 oz. elderflower liqueur
-4 oz. prosecco
-soda water for topping off
-sliced lemons & fresh mint for garnish
Crab Cakes:
-1 lb. crab meat
-1/2 cup panko breadcrumbs
-2 eggs
-3 tbsp. mayo
-2 tsp. Dijon mustard
-1 tsp. Worcestershire sauce
-1.5 tsp. Old Bay seasoning
-1/4 cup diced celery
-2 tbsp. chopped parsley
-salt & pepper
Remoulade Sauce:
-2/3 cup mayo
-1 tbsp. lemon juice
-zest from 1 lemon
-1 tbsp. chopped chives
-1 tbsp. Dijon mustard
-1 tsp. Worcestershire sauce
-1/2 tsp. smoked paprika
-1/2 tsp. garlic powder
-1/2 tsp. cayenne pepper
-pinch of salt & pepper
#cocktailpairings #hugospritz #spritz #crabcakes #summer
2.15M
hidden
98
11mo ago
purewow
Give it a try! 🤭
#sendthistoyourfriend #surprise #sendthis #swiftie #taylorswift #prank
2.09M
3.59K
24
11mo ago
purewow
#ad Incorporating the season’s fruit in every bite & sip - because you can never have too much watermelon. 🍉☀️ @evolutionfresh
2.04M
13.0K
344
2w ago
purewow
The breakfast hack you didn’t know you needed: Scrambled Pancakes. 🤫 No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning! ⬇️
#QuickRecipesForBusyMoms
2.02M
45.6K
194
4mo ago
purewow
Chivalry ISN’T dead.😌 Send this to a pickle lover who deserves a martini. 🥒💐
Pickle Flower Ice Cubes:
- pickle slices layered in a half sphere silicone mold
- pickle juice
Pickle Dirty Martini
- 2.5 oz. vodka or gin.
- .25 oz vermouth
- .5 oz. olive brine
- .5 oz. pickle brine
#pickles #flower #icecubes #valentines #dirtymartini
1.93M
15.4K
100
6mo ago
purewow
Holiday bread, but make it chic. ✨ A folded towel + your favorite loaf = the easiest hostess flex of the season.
#HolidayHostingHacks #Holidays #Tablescape #Food #Home
1.90M
22.5K
463
6mo ago
purewow
Thanksgiving leftovers? Transform them into mashed potato tacos. 🦃🌮
-2 cups mashed potatoes
-1/3 cup shredded cheddar cheese
-2 tbsp. flour
-leftover turkey, stuffing, cranberry sauce & gravy
Directions:
1. Pre-heat the oven to 350 degrees
2. In a large bowl, combine mashed potatoes, shredded cheese and flour. Mix well.
3. Cut squares out of parchment paper, then spread the potato mixture into rounds on each square. Set onto a baking sheet.
4. Bake for 25-30 minutes then transfer each potato round to the back of a muffin pan to form shells.
5. Once formed, fill with turkey, stuffing and cranberry sauce.
6. Serve with gravy and enjoy!
#thanksgiving #thanksgivingrecipes #friendsgiving #tacos #leftovers #food
1.82M
2.81K
13
10mo ago
purewow
#ad Beating the heat all summer with a @evolutionfresh Frozen Tequila Sunrise paired with Orange Peach Goat Cheese Crostini. 🍊🍑
Frozen Tequila Sunrise:
-1.5 cups ice
-1/2 cup Evolution Fresh Organic Defense Up
-2 oz. tequila
-1 tbsp. grenadine
-sliced orange & maraschino cherry for garnish
Orange & Peach Crostini:
-2 oranges, peeled and diced
-2 peaches, peeled & diced
-3 tbsp. diced red peppers
-3 tbsp. diced red onion
-1 tbsp. lime juice
-1 tbsp. chopped chives
-salt & pepper to taste
-4 oz. goat cheese
-2 tbsp. Greek yogurt
-1 baguette, sliced & toasted
#frozencocktails #tequilasunrise #crostini #orange #peach #summer
1.73M
51.7K
150
10mo ago
purewow
A recipe that holds a special place in our hearts.✨
#trend #humor #martini #dirtymartini #myfavoriterecipe #viral
1.68M
23.9K
149
11mo ago
purewow
The key to achieving the perfect Aperol spritz🍹 Save this 2,3,1 finger method for your next sparkling beverage.
Stitch: @drinkgush
#stitch #231 #fingermethod #aperolspritz #aperol #spritz #viral #trend #hack
1.59M
32.3K
211
2mo ago
purewow
A little ‘Moulin Rouge!’ nostalgia at the Oscars. 💃🎶 Seeing Nicole Kidman and Ewan McGregor sing ‘All You Need Is Love’ again felt like a direct hit of early-2000s movie magic. ✨
#moulinrouge #Oscars #NicoleKidman
1.45M
1.62K
113
9mo ago
purewow
Doja Cat eating lipstick while we eat up every second of the @vmas 💄✨
#VMAs #VMAS2025 #DojaCat #popculture
1.37M
41.3K
165
9mo ago
purewow
Fall season at Trader Joe’s is our favorite time of the year🍂☕
#traderjoes #autumn #espresso #martini #espressomartini #fall #cocktail
PureWow (@purewow) Instagram Stats & Analytics
PureWow (@purewow) has 2.14M Instagram followers with a 1.24% engagement rate over the past 12 months. Across 1.49K posts, PureWow received 3.27M total likes and 118M impressions, averaging 2.19K likes per post. This page tracks PureWow's performance metrics, top content, and engagement trends — updated daily.
PureWow (@purewow) Instagram Analytics FAQ
How many Instagram followers does PureWow have?+
PureWow (@purewow) has 2.14M Instagram followers as of June 2026.
What is PureWow's Instagram engagement rate?+
PureWow's Instagram engagement rate is 1.24% over the last 12 months, based on 1.49K posts.
How many likes does PureWow get on Instagram?+
PureWow received 3.27M total likes across 1.49K posts in the last 12 months, averaging 2.19K likes per post.
How many Instagram impressions does PureWow get?+
PureWow's Instagram content generated 118M total impressions over the last 12 months.