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followers
2.14M
impressions
145M
likes
2.95M
comments
56.6K
posts
1.48K
engagement
1.28%
emv
$3.71M
Average per post
97.7K
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monthly
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3.75M
23.4K
747
9mo ago
purewow
This Trader Joe’s soup dumpling bake is viral for a reason — it’s that good. 🔥
Ingredients:
-1/4 cup Soyaki
-3/4 bottle Thai-Style Red Curry Sauce
-1 cup coconut milk
-1 clove garlic, minced
-1/2 cup water
-3 cups spinach
-1 package frozen vegetable gyoza
-sliced green onions
-chili crunch
#viral #traderjoes #dumplingbake #tjs #recipes #dishoftheweek
3.51M
42.3K
1.34K
10mo ago
purewow
Brenda Song and Macaulay Culkin at the Academy Museum Gala = proof that childhood icons really do grow up, fall in love, and stay adorable forever. 🥹❤️
#BrendaSong #MacaulayCulkin #HomeAlone #Nostalgia #PopCulture #2000sKids
3.46M
5.66K
861
5mo ago
purewow
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭
#AprilFools
2.60M
112K
2.08K
6mo ago
purewow
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶
@badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹
#Family #Parenting #PopCulture #Grammys #BadBunny
2.33M
61.1K
289
9mo ago
purewow
Dirty Shirley but make it festive. ✨🎅 Link for the Santa glasses are in our bio.
@cocktails & @purewow may earn commission through links in our socials.
Ingredients:
- 2 oz. vodka
- 1 oz. grenadine
- 7.5 oz. can of Sprite
- top with whipped cream and a cherry
#christmas #holiday #dirtyshirly #dirtysanta #cocktail
2.16M
13.3K
366
3mo ago
purewow
The breakfast hack you didn’t know you needed: Scrambled Pancakes. 🤫 No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning! ⬇️
#QuickRecipesForBusyMoms
2.02M
45.5K
194
7mo ago
purewow
Chivalry ISN’T dead.😌 Send this to a pickle lover who deserves a martini. 🥒💐
Pickle Flower Ice Cubes:
- pickle slices layered in a half sphere silicone mold
- pickle juice
Pickle Dirty Martini
- 2.5 oz. vodka or gin.
- .25 oz vermouth
- .5 oz. olive brine
- .5 oz. pickle brine
#pickles #flower #icecubes #valentines #dirtymartini
1.93M
15.4K
100
9mo ago
purewow
Holiday bread, but make it chic. ✨ A folded towel + your favorite loaf = the easiest hostess flex of the season.
#HolidayHostingHacks #Holidays #Tablescape #Food #Home
1.90M
22.5K
463
9mo ago
purewow
Thanksgiving leftovers? Transform them into mashed potato tacos. 🦃🌮
-2 cups mashed potatoes
-1/3 cup shredded cheddar cheese
-2 tbsp. flour
-leftover turkey, stuffing, cranberry sauce & gravy
Directions:
1. Pre-heat the oven to 350 degrees
2. In a large bowl, combine mashed potatoes, shredded cheese and flour. Mix well.
3. Cut squares out of parchment paper, then spread the potato mixture into rounds on each square. Set onto a baking sheet.
4. Bake for 25-30 minutes then transfer each potato round to the back of a muffin pan to form shells.
5. Once formed, fill with turkey, stuffing and cranberry sauce.
6. Serve with gravy and enjoy!
#thanksgiving #thanksgivingrecipes #friendsgiving #tacos #leftovers #food
1.80M
145
13
2mo ago
purewow
#ad #CottonPartner | We love a microplastic-free summer ☀️ This season, let’s make the switch from synthetics to more cotton wardrobe staples and home essentials. Have you started making the switch? #shopcotton
1.59M
32.5K
211
5mo ago
purewow
A little ‘Moulin Rouge!’ nostalgia at the Oscars. 💃🎶 Seeing Nicole Kidman and Ewan McGregor sing ‘All You Need Is Love’ again felt like a direct hit of early-2000s movie magic. ✨
#moulinrouge #Oscars #NicoleKidman
1.45M
1.61K
112
11mo ago
purewow
Doja Cat eating lipstick while we eat up every second of the @vmas 💄✨
#VMAs #VMAS2025 #DojaCat #popculture
1.43M
40.3K
210
1mo ago
purewow
Turns out, all you need for “bread” is pickles and cheese. 🥒🧀 Recipe details below:
Ingredients:
-2 slices of cheese (or 4 half-moons)
-6 stacker pickle slices
-sandwich ingredients of choice such as turkey, tomatoes, onions, lettuce)
Directions:
1. Preheat oven to 400 degrees.
2. Line a baking sheet or small baking pan with parchment paper.
3. Place 2 slices of cheese onto pan, then top each slice with 3 pickle slices. Cover each with another piece of cheese.
4. Bake for 15-20 minutes, then allow to cool before assembling sandwich.
#DishOfTheWeek
1.37M
54.8K
80
11mo ago
purewow
A little Stars Hollow magic at the Emmys. ✨☕️ Lauren Graham and Alexis Bledel just made their first public appearance together in nearly a decade. ❤️ As @gilmoregirls turns 25 this fall, it’s only right the reunion we’ve been waiting for happened on TV’s biggest night.
#Emmys #Emmys2025 #PopCulture #GilmoreGirls #AlexisBledel #LaurenGraham
1.32M
52.6K
286
7mo ago
purewow
These cherry margarita Jell-O shots stole our hearts. 🥹🍒 Link for a similar heart shape mold is in our bio.
@cocktails may earn commission through links in our socials.
Ingredients:
- maraschino cherries with stems
- 1 oz. water
- 2 oz. fresh lime juice
- 2 packs unflavored gelatin (0.25 oz. each)
- 1/3 cup cherry juice
- 1/2 cup tequila
- edible glitter
Recipe:
1. In a pot, combine lime juice, water, and unflavored gelatin. Bring to a boil and continuously whisk until gelatin has dissolved.
2. Remove from heat then add cherry juice and tequila.
3. Whisk then pour 3/4 way into greased silicone heart mold.
4. Add maraschino cherry with stem into each heart.
5. Chill in the fridge for 3-4 hours.
6. Carefully remove from mold and top with edible glitter for garnish.
7. Enjoy!🍒
#cherry #margarita #jelloshots #heartshaped #valentine
1.28M
51.3K
45
11mo ago
purewow
Send this to a friend who needs a little extra luck...(or just needs an espresso martini) 🍸✨
#lucky #luckyespressomartini #espressomartini #meme #humor #passiton #sharethis
1.27M
1.21K
16
4mo ago
purewow
If you’re a crispy-edge enthusiast, this brownie pan is about to be your new best friend. 🍫✨Get yours now at the link in our bio. 🔗
@purewow and @purewowrecipes may earn commission through links on our social.
#AddToCart #AmazonFinds
1.20M
8.09K
343
6mo ago
purewow
Justin Bieber stole my WFH look. The singer stripped down to his underwear and socks for his 2026 Grammys performance of “Yukon,” and we’re obsessed. 🙌
(🎥: @cbstv / @mtv)
#JustinBieber #Grammys #PopCulture
1.16M
25.3K
176
9mo ago
purewow
Getting in the holiday spirit one boozy bite at a time. 🍒🎄
#darkchocolate #cherries #boozy #boozychocolatecherries #christmas #holidays
1.11M
11.9K
62
10mo ago
purewow
Angel energy through the ages. ✨ After watching the @victoriassecret iconic fashion show, we’re feeling the nostalgia—from glittering wings to the confidence and individuality redefining beauty today. 💖
#VictoriasSecret #FashionShow #VSAngels #PopCulture #ThenvsNow
PureWow (@purewow) Instagram Stats & Analytics
PureWow (@purewow) has 2.14M Instagram followers with a 1.28% engagement rate over the past 12 months. Across 1.48K posts, PureWow received 2.95M total likes and 104M impressions, averaging 1.99K likes per post. This page tracks PureWow's performance metrics, top content, and engagement trends — updated daily.
PureWow (@purewow) Instagram Analytics FAQ
How many Instagram followers does PureWow have?+
PureWow (@purewow) has 2.14M Instagram followers as of August 2026.
What is PureWow's Instagram engagement rate?+
PureWow's Instagram engagement rate is 1.28% over the last 12 months, based on 1.48K posts.
How many likes does PureWow get on Instagram?+
PureWow received 2.95M total likes across 1.48K posts in the last 12 months, averaging 1.99K likes per post.
How many Instagram impressions does PureWow get?+
PureWow's Instagram content generated 104M total impressions over the last 12 months.