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followers
2.14M
impressions
158M
likes
3.18M
comments
72.1K
posts
1.49K
engagement
1.31%
emv
$4.04M
Average per post
106K

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Sweet, earthy, and a touch of tart. 🍋 Ingredients (makes about 15 slices): - 6 lemons sliced in half and carved - 2/3 cup hot water - 2 packs unflavored gelatin (.25 oz. each) - 2/3 cup fresh squeezed lemon juice - 2/3 cup Empress gin - 1/3 cup lavender simple syrup Steps: 1. Slice lemons in half then use a spoon to remove flesh. 2. Place inside of lemons in a bowl and muddle to remove the juice. 3. Once muddled, strain into a measuring cup to remove any pulp or seeds. Should have about 2/3 cup lemon juice 4. Place carved lemon cups in a baking dish, make sure they are stable and standing 5. Bring water to a boil then turn heat to low 6. Sprinkle unflavored gelatin on top of water and allow to bloom for 3 minutes 7. Whisk gelatin until completely dissolved 8. Remove from heat then whisk in fresh lemon juice, Empress gin, and lavender simple syrup 9. Once combined, pour into lemon cups then place in the fridge for 3-4 hours 10. Once shots are firm, remove from the fridge and place on a cutting board. Slice lemon shots in half, knife touching the Jell-O shot first. 11. Once your shots are perfectly sliced, garnish with a sprinkle of granulated sugar. 12. Serve on a plate with mint and enjoy! #lemon #lavender #lemonade #empress #gin #jelloshots #shot #cocktail #recipe #summer
6.29M
44.1K
1.75K
11mo ago
purewow
Sweet, earthy, and a touch of tart. 🍋 Ingredients (makes about 15 slices): - 6 lemons sliced in half and carved - 2/3 cup hot water - 2 packs unflavored gelatin (.25 oz. each) - 2/3 cup fresh squeezed lemon juice - 2/3 cup Empress gin - 1/3 cup lavender simple syrup Steps: 1. Slice lemons in half then use a spoon to remove flesh. 2. Place inside of lemons in a bowl and muddle to remove the juice. 3. Once muddled, strain into a measuring cup to remove any pulp or seeds. Should have about 2/3 cup lemon juice 4. Place carved lemon cups in a baking dish, make sure they are stable and standing 5. Bring water to a boil then turn heat to low 6. Sprinkle unflavored gelatin on top of water and allow to bloom for 3 minutes 7. Whisk gelatin until completely dissolved 8. Remove from heat then whisk in fresh lemon juice, Empress gin, and lavender simple syrup 9. Once combined, pour into lemon cups then place in the fridge for 3-4 hours 10. Once shots are firm, remove from the fridge and place on a cutting board. Slice lemon shots in half, knife touching the Jell-O shot first. 11. Once your shots are perfectly sliced, garnish with a sprinkle of granulated sugar. 12. Serve on a plate with mint and enjoy! #lemon #lavender #lemonade #empress #gin #jelloshots #shot #cocktail #recipe #summer
This Trader Joe’s soup dumpling bake is viral for a reason — it’s that good. 🔥 Ingredients: -1/4 cup Soyaki -3/4 bottle Thai-Style Red Curry Sauce -1 cup coconut milk -1 clove garlic, minced -1/2 cup water -3 cups spinach -1 package frozen vegetable gyoza -sliced green onions -chili crunch #viral #traderjoes #dumplingbake #tjs #recipes #dishoftheweek
3.74M
23.4K
747
8mo ago
purewow
This Trader Joe’s soup dumpling bake is viral for a reason — it’s that good. 🔥 Ingredients: -1/4 cup Soyaki -3/4 bottle Thai-Style Red Curry Sauce -1 cup coconut milk -1 clove garlic, minced -1/2 cup water -3 cups spinach -1 package frozen vegetable gyoza -sliced green onions -chili crunch #viral #traderjoes #dumplingbake #tjs #recipes #dishoftheweek
Brenda Song and Macaulay Culkin at the Academy Museum Gala = proof that childhood icons really do grow up, fall in love, and stay adorable forever. 🥹❤️ #BrendaSong #MacaulayCulkin #HomeAlone #Nostalgia #PopCulture #2000sKids
3.50M
42.4K
1.34K
9mo ago
purewow
Brenda Song and Macaulay Culkin at the Academy Museum Gala = proof that childhood icons really do grow up, fall in love, and stay adorable forever. 🥹❤️ #BrendaSong #MacaulayCulkin #HomeAlone #Nostalgia #PopCulture #2000sKids
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭 #AprilFools
3.46M
5.67K
861
3mo ago
purewow
Because nothing says April Fools’ like a treat they won’t forget anytime soon. 🍭 #AprilFools
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶 @badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹 #Family #Parenting #PopCulture #Grammys #BadBunny
2.60M
113K
2.08K
5mo ago
purewow
That fleeting moment of quiet when the baby’s down? Gone. Immediately. 🍼🐶 @badbunnypr’s reaction to winning Album of the Year last night will go down in @Grammys history. 🥹 #Family #Parenting #PopCulture #Grammys #BadBunny
Dirty Shirley but make it festive. ✨🎅 Link for the Santa glasses are in our bio. @cocktails & @purewow may earn commission through links in our socials. Ingredients: - 2 oz. vodka - 1 oz. grenadine - 7.5 oz. can of Sprite - top with whipped cream and a cherry #christmas #holiday #dirtyshirly #dirtysanta #cocktail
2.33M
61.1K
290
8mo ago
purewow
Dirty Shirley but make it festive. ✨🎅 Link for the Santa glasses are in our bio. @cocktails & @purewow may earn commission through links in our socials. Ingredients: - 2 oz. vodka - 1 oz. grenadine - 7.5 oz. can of Sprite - top with whipped cream and a cherry #christmas #holiday #dirtyshirly #dirtysanta #cocktail
The breakfast hack you didn’t know you needed: Scrambled Pancakes. 🤫 No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning! ⬇️ #QuickRecipesForBusyMoms
2.05M
13.1K
343
2mo ago
purewow
The breakfast hack you didn’t know you needed: Scrambled Pancakes. 🤫 No flipping required, cooked in half the time, and automatically bite-sized for tiny hands. Tag a mom who needs this shortcut tomorrow morning! ⬇️ #QuickRecipesForBusyMoms
Chivalry ISN’T dead.😌 Send this to a pickle lover who deserves a martini. 🥒💐 Pickle Flower Ice Cubes: - pickle slices layered in a half sphere silicone mold - pickle juice Pickle Dirty Martini - 2.5 oz. vodka or gin. - .25 oz vermouth - .5 oz. olive brine - .5 oz. pickle brine #pickles #flower #icecubes #valentines #dirtymartini
2.02M
45.6K
194
5mo ago
purewow
Chivalry ISN’T dead.😌 Send this to a pickle lover who deserves a martini. 🥒💐 Pickle Flower Ice Cubes: - pickle slices layered in a half sphere silicone mold - pickle juice Pickle Dirty Martini - 2.5 oz. vodka or gin. - .25 oz vermouth - .5 oz. olive brine - .5 oz. pickle brine #pickles #flower #icecubes #valentines #dirtymartini
Holiday bread, but make it chic. ✨ A folded towel + your favorite loaf = the easiest hostess flex of the season. #HolidayHostingHacks #Holidays #Tablescape #Food #Home
1.93M
15.4K
100
7mo ago
purewow
Holiday bread, but make it chic. ✨ A folded towel + your favorite loaf = the easiest hostess flex of the season. #HolidayHostingHacks #Holidays #Tablescape #Food #Home
Thanksgiving leftovers? Transform them into mashed potato tacos. 🦃🌮 -2 cups mashed potatoes -1/3 cup shredded cheddar cheese -2 tbsp. flour -leftover turkey, stuffing, cranberry sauce & gravy Directions: 1. Pre-heat the oven to 350 degrees 2. In a large bowl, combine mashed potatoes, shredded cheese and flour. Mix well. 3. Cut squares out of parchment paper, then spread the potato mixture into rounds on each square. Set onto a baking sheet. 4. Bake for 25-30 minutes then transfer each potato round to the back of a muffin pan to form shells. 5. Once formed, fill with turkey, stuffing and cranberry sauce. 6. Serve with gravy and enjoy! #thanksgiving #thanksgivingrecipes #friendsgiving #tacos #leftovers #food
1.90M
22.5K
463
7mo ago
purewow
Thanksgiving leftovers? Transform them into mashed potato tacos. 🦃🌮 -2 cups mashed potatoes -1/3 cup shredded cheddar cheese -2 tbsp. flour -leftover turkey, stuffing, cranberry sauce & gravy Directions: 1. Pre-heat the oven to 350 degrees 2. In a large bowl, combine mashed potatoes, shredded cheese and flour. Mix well. 3. Cut squares out of parchment paper, then spread the potato mixture into rounds on each square. Set onto a baking sheet. 4. Bake for 25-30 minutes then transfer each potato round to the back of a muffin pan to form shells. 5. Once formed, fill with turkey, stuffing and cranberry sauce. 6. Serve with gravy and enjoy! #thanksgiving #thanksgivingrecipes #friendsgiving #tacos #leftovers #food
A recipe that holds a special place in our hearts.✨ #trend #humor #martini #dirtymartini #myfavoriterecipe #viral
1.73M
51.7K
150
11mo ago
purewow
A recipe that holds a special place in our hearts.✨ #trend #humor #martini #dirtymartini #myfavoriterecipe #viral
A little ‘Moulin Rouge!’ nostalgia at the Oscars. 💃🎶 Seeing Nicole Kidman and Ewan McGregor sing ‘All You Need Is Love’ again felt like a direct hit of early-2000s movie magic. ✨ #moulinrouge #Oscars #NicoleKidman
1.59M
32.4K
212
4mo ago
purewow
A little ‘Moulin Rouge!’ nostalgia at the Oscars. 💃🎶 Seeing Nicole Kidman and Ewan McGregor sing ‘All You Need Is Love’ again felt like a direct hit of early-2000s movie magic. ✨ #moulinrouge #Oscars #NicoleKidman
Doja Cat eating lipstick while we eat up every second of the @vmas 💄✨ #VMAs #VMAS2025 #DojaCat #popculture
1.45M
1.61K
112
10mo ago
purewow
Doja Cat eating lipstick while we eat up every second of the @vmas 💄✨ #VMAs #VMAS2025 #DojaCat #popculture
Fall season at Trader Joe’s is our favorite time of the year🍂☕ #traderjoes #autumn #espresso #martini #espressomartini #fall #cocktail
1.37M
41.3K
164
11mo ago
purewow
Fall season at Trader Joe’s is our favorite time of the year🍂☕ #traderjoes #autumn #espresso #martini #espressomartini #fall #cocktail
#ad #CottonPartner | We love a microplastic-free summer ☀️ This season, let’s make the switch from synthetics to more cotton wardrobe staples and home essentials. Have you started making the switch? #shopcotton
1.37M
141
13
1mo ago
purewow
#ad #CottonPartner | We love a microplastic-free summer ☀️ This season, let’s make the switch from synthetics to more cotton wardrobe staples and home essentials. Have you started making the switch? #shopcotton
A little Stars Hollow magic at the Emmys. ✨☕️ Lauren Graham and Alexis Bledel just made their first public appearance together in nearly a decade. ❤️ As @gilmoregirls turns 25 this fall, it’s only right the reunion we’ve been waiting for happened on TV’s biggest night. #Emmys #Emmys2025 #PopCulture #GilmoreGirls #AlexisBledel #LaurenGraham
1.36M
54.6K
81
10mo ago
purewow
A little Stars Hollow magic at the Emmys. ✨☕️ Lauren Graham and Alexis Bledel just made their first public appearance together in nearly a decade. ❤️ As @gilmoregirls turns 25 this fall, it’s only right the reunion we’ve been waiting for happened on TV’s biggest night. #Emmys #Emmys2025 #PopCulture #GilmoreGirls #AlexisBledel #LaurenGraham
These cherry margarita Jell-O shots stole our hearts. 🥹🍒 Link for a similar heart shape mold is in our bio. @cocktails may earn commission through links in our socials. Ingredients: - maraschino cherries with stems - 1 oz. water - 2 oz. fresh lime juice - 2 packs unflavored gelatin (0.25 oz. each) - 1/3 cup cherry juice - 1/2 cup tequila - edible glitter Recipe: 1. In a pot, combine lime juice, water, and unflavored gelatin. Bring to a boil and continuously whisk until gelatin has dissolved. 2. Remove from heat then add cherry juice and tequila. 3. Whisk then pour 3/4 way into greased silicone heart mold. 4. Add maraschino cherry with stem into each heart. 5. Chill in the fridge for 3-4 hours. 6. Carefully remove from mold and top with edible glitter for garnish. 7. Enjoy!🍒 #cherry #margarita #jelloshots #heartshaped #valentine
1.32M
52.6K
286
6mo ago
purewow
These cherry margarita Jell-O shots stole our hearts. 🥹🍒 Link for a similar heart shape mold is in our bio. @cocktails may earn commission through links in our socials. Ingredients: - maraschino cherries with stems - 1 oz. water - 2 oz. fresh lime juice - 2 packs unflavored gelatin (0.25 oz. each) - 1/3 cup cherry juice - 1/2 cup tequila - edible glitter Recipe: 1. In a pot, combine lime juice, water, and unflavored gelatin. Bring to a boil and continuously whisk until gelatin has dissolved. 2. Remove from heat then add cherry juice and tequila. 3. Whisk then pour 3/4 way into greased silicone heart mold. 4. Add maraschino cherry with stem into each heart. 5. Chill in the fridge for 3-4 hours. 6. Carefully remove from mold and top with edible glitter for garnish. 7. Enjoy!🍒 #cherry #margarita #jelloshots #heartshaped #valentine
Send this to a friend who needs a little extra luck...(or just needs an espresso martini) 🍸✨ #lucky #luckyespressomartini #espressomartini #meme #humor #passiton #sharethis
1.28M
51.3K
45
10mo ago
purewow
Send this to a friend who needs a little extra luck...(or just needs an espresso martini) 🍸✨ #lucky #luckyespressomartini #espressomartini #meme #humor #passiton #sharethis
If you’re a crispy-edge enthusiast, this brownie pan is about to be your new best friend. 🍫✨Get yours now at the link in our bio. 🔗 @purewow and @purewowrecipes may earn commission through links on our social. #AddToCart #AmazonFinds
1.27M
1.21K
16
3mo ago
purewow
If you’re a crispy-edge enthusiast, this brownie pan is about to be your new best friend. 🍫✨Get yours now at the link in our bio. 🔗 @purewow and @purewowrecipes may earn commission through links on our social. #AddToCart #AmazonFinds
Justin Bieber stole my WFH look. The singer stripped down to his underwear and socks for his 2026 Grammys performance of “Yukon,” and we’re obsessed. 🙌 (🎥: @cbstv / @mtv) #JustinBieber #Grammys #PopCulture
1.20M
8.08K
344
5mo ago
purewow
Justin Bieber stole my WFH look. The singer stripped down to his underwear and socks for his 2026 Grammys performance of “Yukon,” and we’re obsessed. 🙌 (🎥: @cbstv / @mtv) #JustinBieber #Grammys #PopCulture

PureWow (@purewow) Instagram Stats & Analytics

PureWow (@purewow) has 2.14M Instagram followers with a 1.31% engagement rate over the past 12 months. Across 1.49K posts, PureWow received 3.18M total likes and 115M impressions, averaging 2.14K likes per post. This page tracks PureWow's performance metrics, top content, and engagement trends — updated daily.

PureWow (@purewow) Instagram Analytics FAQ

How many Instagram followers does PureWow have?+
PureWow (@purewow) has 2.14M Instagram followers as of July 2026.
What is PureWow's Instagram engagement rate?+
PureWow's Instagram engagement rate is 1.31% over the last 12 months, based on 1.49K posts.
How many likes does PureWow get on Instagram?+
PureWow received 3.18M total likes across 1.49K posts in the last 12 months, averaging 2.14K likes per post.
How many Instagram impressions does PureWow get?+
PureWow's Instagram content generated 115M total impressions over the last 12 months.