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followers
550K
impressions
162M
likes
1.04M
comments
15.8K
posts
228
engagement
0.572%
emv
$3.52M
Average per post
711K

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Find the KISSES Bells Experience at Rockefeller Center Plaza in NYC from 1-8pm now through Sunday 🔔🍫 #hersheys #kissesbells
23.7M
2.45K
37
9mo ago
hersheys
Find the KISSES Bells Experience at Rockefeller Center Plaza in NYC from 1-8pm now through Sunday 🔔🍫 #hersheys #kissesbells
Here’s to s’more summer with Hershey’s chocolate 🍫 #ad
21.0M
2.62K
33
2mo ago
hersheys
Here’s to s’more summer with Hershey’s chocolate 🍫 #ad
The road to the Final Foil continues 🏀🍫 4 KISSES flavors left, but only one can be crowned the MVP. Choose your pick to advance 👇
19.9M
2.02K
148
5mo ago
hersheys
The road to the Final Foil continues 🏀🍫 4 KISSES flavors left, but only one can be crowned the MVP. Choose your pick to advance 👇
Who says you can’t get fancy with chocuterie 🍫
17.2M
3.70K
95
4mo ago
hersheys
Who says you can’t get fancy with chocuterie 🍫
ok, we’ll bite...🍫 #ad
5.84M
323K
2.11K
10h ago
hersheys
ok, we’ll bite...🍫 #ad
Drop your own fave throwback stories 👇 Hershey’s is so proud to be an Official Supporter of Team USA cheering on @speedyj 📣⛸️
5.53M
1.10K
10
6mo ago
hersheys
Drop your own fave throwback stories 👇 Hershey’s is so proud to be an Official Supporter of Team USA cheering on @speedyj 📣⛸️
The only way to celebrate S’morth of July weekend is with @hersheys! 🍫
5.32M
1.59K
24
1mo ago
hersheys
The only way to celebrate S’morth of July weekend is with @hersheys! 🍫
The feeling that still sends an excited chill down your spine 😍
5.23M
831
9
6mo ago
hersheys
The feeling that still sends an excited chill down your spine 😍
Any ideas? 👀
5.13M
442
29
3d ago
hersheys
Any ideas? 👀
Step into my snowy little daydream ❄️ The “Let It Snow! Let It Snow! Let It Snow!” music video is out now with a touch of @hersheys sweetness and some classic @bingcrosby charm.
4.77M
14.4K
188
9mo ago
hersheys
Step into my snowy little daydream ❄️ The “Let It Snow! Let It Snow! Let It Snow!” music video is out now with a touch of @hersheys sweetness and some classic @bingcrosby charm.
Hershey’s presents Pt. 1 of the 🥇Real Gold series🥇 Discover what does it really mean to win as our #TeamUSA athletes at the Olympic and Paralympic Winter Games
4.47M
785
199
7mo ago
hersheys
Hershey’s presents Pt. 1 of the 🥇Real Gold series🥇 Discover what does it really mean to win as our #TeamUSA athletes at the Olympic and Paralympic Winter Games
The KISSES are BACK in honor of TEAM USA ❄️🇺🇲 The legacy continues with @franticframes in honor of the Winter Olympics & Paralympic Games. Hershey’s is a Proud Supporter of Team USA. #ad #stopmotion #animation #claymation
4.39M
1.70K
35
6mo ago
hersheys
The KISSES are BACK in honor of TEAM USA ❄️🇺🇲 The legacy continues with @franticframes in honor of the Winter Olympics & Paralympic Games. Hershey’s is a Proud Supporter of Team USA. #ad #stopmotion #animation #claymation
Real Gold Series Pt. 3 Spoiler Alert: Happiness is the Real Gold at the 2026 Winter Games. Hershey’s for #TeamUSA 🥇
4.25M
560
49
7mo ago
hersheys
Real Gold Series Pt. 3 Spoiler Alert: Happiness is the Real Gold at the 2026 Winter Games. Hershey’s for #TeamUSA 🥇
Whether it’s hitting a personal goal or just making someone’s day brighter, we believe each win deserves a celebration 🤎 #teamusa #winterolympics
3.57M
501
7
6mo ago
hersheys
Whether it’s hitting a personal goal or just making someone’s day brighter, we believe each win deserves a celebration 🤎 #teamusa #winterolympics
#ad I decided that just a dubai chocolate bar wouldn’t cut it, so why not add a brownie to the bottom. I used the HERSHEY’s brownie recipe and a dubai chocolate flair to the top. Ingredients: Brownie Base ¾ cup unsalted butter (170 g) 1 ½ cups granulated sugar (300 g) 1 ½ teaspoons vanilla extract (7.5 g) 3 large eggs (150 g, shelled) ⅔ cup unsweetened cocoa powder (56 g) ¾ cup all-purpose flour (90 g) ⅜ teaspoon baking powder (1.5 g) ¼ teaspoon salt, scant (0.75 g) 1 HERSHEY’S Symphony Bar, chopped (150 g) Truffle Layer 1 cup chocolate chips or chopped chocolate (170 g) ⅓ cup heavy cream (80 g) 1 cup kataifi (60–70 g), shredded filo 2 tablespoons unsalted butter (28 g) ⅓ cup pistachio cream (80–100 g) ⅛ teaspoon cardamom (0.25 g) ⅛ teaspoon salt (0.25 g) 1 HERSHEY’s Symphony Bar, for topping Recipe continued in the comments!
2.48M
45.8K
90
10mo ago
hersheys
#ad I decided that just a dubai chocolate bar wouldn’t cut it, so why not add a brownie to the bottom. I used the HERSHEY’s brownie recipe and a dubai chocolate flair to the top. Ingredients: Brownie Base ¾ cup unsalted butter (170 g) 1 ½ cups granulated sugar (300 g) 1 ½ teaspoons vanilla extract (7.5 g) 3 large eggs (150 g, shelled) ⅔ cup unsweetened cocoa powder (56 g) ¾ cup all-purpose flour (90 g) ⅜ teaspoon baking powder (1.5 g) ¼ teaspoon salt, scant (0.75 g) 1 HERSHEY’S Symphony Bar, chopped (150 g) Truffle Layer 1 cup chocolate chips or chopped chocolate (170 g) ⅓ cup heavy cream (80 g) 1 cup kataifi (60–70 g), shredded filo 2 tablespoons unsalted butter (28 g) ⅓ cup pistachio cream (80–100 g) ⅛ teaspoon cardamom (0.25 g) ⅛ teaspoon salt (0.25 g) 1 HERSHEY’s Symphony Bar, for topping Recipe continued in the comments!
Have you been on the hunt for Pokémon @hersheys KISSES? How many have you found so far? 🍫
1.73M
95.9K
603
11mo ago
hersheys
Have you been on the hunt for Pokémon @hersheys KISSES? How many have you found so far? 🍫
The sweetest love story of all ❤️🍫 #HersheyMovie, in theaters this Thanksgiving. Link in bio.
1.72M
71.5K
639
2mo ago
hersheys
The sweetest love story of all ❤️🍫 #HersheyMovie, in theaters this Thanksgiving. Link in bio.
Welcome back to Pt. 2 of the Hershey’s Real Gold Series where we unlock the sweetest messages 🔒 for these #TeamUSA athletes at the 2026 Winter Games
1.67M
616
67
7mo ago
hersheys
Welcome back to Pt. 2 of the Hershey’s Real Gold Series where we unlock the sweetest messages 🔒 for these #TeamUSA athletes at the 2026 Winter Games
Happy National S’mores Day fam! Who’s in camp gooey with me?? @hersheys #ad
1.30M
4.79K
86
3w ago
hersheys
Happy National S’mores Day fam! Who’s in camp gooey with me?? @hersheys #ad
#ad S’mores in nature… What will happen with this family on June 1st. Follow along with Hershey’s to find out! @hersheys
1.27M
6.78K
78
3mo ago
hersheys
#ad S’mores in nature… What will happen with this family on June 1st. Follow along with Hershey’s to find out! @hersheys

HERSHEY'S Chocolate (@hersheys) Instagram Stats & Analytics

HERSHEY'S Chocolate (@hersheys) has 550K Instagram followers with a 0.57% engagement rate over the past 12 months. Across 228 posts, HERSHEY'S Chocolate received 1.04M total likes and 158M impressions, averaging 4.58K likes per post. This page tracks HERSHEY'S Chocolate's performance metrics, top content, and engagement trends — updated daily.

HERSHEY'S Chocolate (@hersheys) Instagram Analytics FAQ

How many Instagram followers does HERSHEY'S Chocolate have?+
HERSHEY'S Chocolate (@hersheys) has 550K Instagram followers as of August 2026.
What is HERSHEY'S Chocolate's Instagram engagement rate?+
HERSHEY'S Chocolate's Instagram engagement rate is 0.57% over the last 12 months, based on 228 posts.
How many likes does HERSHEY'S Chocolate get on Instagram?+
HERSHEY'S Chocolate received 1.04M total likes across 228 posts in the last 12 months, averaging 4.58K likes per post.
How many Instagram impressions does HERSHEY'S Chocolate get?+
HERSHEY'S Chocolate's Instagram content generated 158M total impressions over the last 12 months.