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followers
542K
impressions
123M
likes
556K
comments
11.2K
posts
174
engagement
0.419%
emv
$2.61M
Average per post
705K

Key Metrics

Distributions

Top Content

Find the KISSES Bells Experience at Rockefeller Center Plaza in NYC from 1-8pm now through Sunday 🔔🍫 #hersheys #kissesbells
23.7M
2.44K
37
6mo ago
hersheys
Find the KISSES Bells Experience at Rockefeller Center Plaza in NYC from 1-8pm now through Sunday 🔔🍫 #hersheys #kissesbells
The road to the Final Foil continues 🏀🍫 4 KISSES flavors left, but only one can be crowned the MVP. Choose your pick to advance 👇
19.9M
2.02K
148
3mo ago
hersheys
The road to the Final Foil continues 🏀🍫 4 KISSES flavors left, but only one can be crowned the MVP. Choose your pick to advance 👇
Who says you can’t get fancy with chocuterie 🍫
17.2M
3.71K
95
2mo ago
hersheys
Who says you can’t get fancy with chocuterie 🍫
Here’s to s’more summer with Hershey’s chocolate 🍫 #ad
6.58M
2.39K
33
3w ago
hersheys
Here’s to s’more summer with Hershey’s chocolate 🍫 #ad
Drop your own fave throwback stories 👇 Hershey’s is so proud to be an Official Supporter of Team USA cheering on @speedyj 📣⛸️
5.53M
1.10K
10
4mo ago
hersheys
Drop your own fave throwback stories 👇 Hershey’s is so proud to be an Official Supporter of Team USA cheering on @speedyj 📣⛸️
The feeling that still sends an excited chill down your spine 😍
5.23M
827
9
4mo ago
hersheys
The feeling that still sends an excited chill down your spine 😍
Step into my snowy little daydream ❄️ The “Let It Snow! Let It Snow! Let It Snow!” music video is out now with a touch of @hersheys sweetness and some classic @bingcrosby charm.
4.77M
14.4K
189
7mo ago
hersheys
Step into my snowy little daydream ❄️ The “Let It Snow! Let It Snow! Let It Snow!” music video is out now with a touch of @hersheys sweetness and some classic @bingcrosby charm.
Hershey’s presents Pt. 1 of the 🥇Real Gold series🥇 Discover what does it really mean to win as our #TeamUSA athletes at the Olympic and Paralympic Winter Games
4.46M
783
201
5mo ago
hersheys
Hershey’s presents Pt. 1 of the 🥇Real Gold series🥇 Discover what does it really mean to win as our #TeamUSA athletes at the Olympic and Paralympic Winter Games
The KISSES are BACK in honor of TEAM USA ❄️🇺🇲 The legacy continues with @franticframes in honor of the Winter Olympics & Paralympic Games. Hershey’s is a Proud Supporter of Team USA. #ad #stopmotion #animation #claymation
4.39M
1.66K
35
4mo ago
hersheys
The KISSES are BACK in honor of TEAM USA ❄️🇺🇲 The legacy continues with @franticframes in honor of the Winter Olympics & Paralympic Games. Hershey’s is a Proud Supporter of Team USA. #ad #stopmotion #animation #claymation
Real Gold Series Pt. 3 Spoiler Alert: Happiness is the Real Gold at the 2026 Winter Games. Hershey’s for #TeamUSA 🥇
4.25M
558
50
5mo ago
hersheys
Real Gold Series Pt. 3 Spoiler Alert: Happiness is the Real Gold at the 2026 Winter Games. Hershey’s for #TeamUSA 🥇
Whether it’s hitting a personal goal or just making someone’s day brighter, we believe each win deserves a celebration 🤎 #teamusa #winterolympics
3.57M
497
8
4mo ago
hersheys
Whether it’s hitting a personal goal or just making someone’s day brighter, we believe each win deserves a celebration 🤎 #teamusa #winterolympics
#ad I decided that just a dubai chocolate bar wouldn’t cut it, so why not add a brownie to the bottom. I used the HERSHEY’s brownie recipe and a dubai chocolate flair to the top. Ingredients: Brownie Base ¾ cup unsalted butter (170 g) 1 ½ cups granulated sugar (300 g) 1 ½ teaspoons vanilla extract (7.5 g) 3 large eggs (150 g, shelled) ⅔ cup unsweetened cocoa powder (56 g) ¾ cup all-purpose flour (90 g) ⅜ teaspoon baking powder (1.5 g) ¼ teaspoon salt, scant (0.75 g) 1 HERSHEY’S Symphony Bar, chopped (150 g) Truffle Layer 1 cup chocolate chips or chopped chocolate (170 g) ⅓ cup heavy cream (80 g) 1 cup kataifi (60–70 g), shredded filo 2 tablespoons unsalted butter (28 g) ⅓ cup pistachio cream (80–100 g) ⅛ teaspoon cardamom (0.25 g) ⅛ teaspoon salt (0.25 g) 1 HERSHEY’s Symphony Bar, for topping Recipe continued in the comments!
2.48M
45.8K
90
8mo ago
hersheys
#ad I decided that just a dubai chocolate bar wouldn’t cut it, so why not add a brownie to the bottom. I used the HERSHEY’s brownie recipe and a dubai chocolate flair to the top. Ingredients: Brownie Base ¾ cup unsalted butter (170 g) 1 ½ cups granulated sugar (300 g) 1 ½ teaspoons vanilla extract (7.5 g) 3 large eggs (150 g, shelled) ⅔ cup unsweetened cocoa powder (56 g) ¾ cup all-purpose flour (90 g) ⅜ teaspoon baking powder (1.5 g) ¼ teaspoon salt, scant (0.75 g) 1 HERSHEY’S Symphony Bar, chopped (150 g) Truffle Layer 1 cup chocolate chips or chopped chocolate (170 g) ⅓ cup heavy cream (80 g) 1 cup kataifi (60–70 g), shredded filo 2 tablespoons unsalted butter (28 g) ⅓ cup pistachio cream (80–100 g) ⅛ teaspoon cardamom (0.25 g) ⅛ teaspoon salt (0.25 g) 1 HERSHEY’s Symphony Bar, for topping Recipe continued in the comments!
Have you been on the hunt for Pokémon @hersheys KISSES? How many have you found so far? 🍫
1.72M
96.1K
604
9mo ago
hersheys
Have you been on the hunt for Pokémon @hersheys KISSES? How many have you found so far? 🍫
Welcome back to Pt. 2 of the Hershey’s Real Gold Series where we unlock the sweetest messages 🔒 for these #TeamUSA athletes at the 2026 Winter Games
1.67M
613
67
5mo ago
hersheys
Welcome back to Pt. 2 of the Hershey’s Real Gold Series where we unlock the sweetest messages 🔒 for these #TeamUSA athletes at the 2026 Winter Games
#ad S’mores in nature… What will happen with this family on June 1st. Follow along with Hershey’s to find out! @hersheys
1.25M
6.37K
77
1mo ago
hersheys
#ad S’mores in nature… What will happen with this family on June 1st. Follow along with Hershey’s to find out! @hersheys
LIMITED EDITION: HERSHEY’S Dubai Inspired Chocolate Dropping Dec 4th at 10am ET exclusively on Gopuff in New York City, Philadelphia, & Chicago or in person at Hershey’s Chocolate World Times Square #dubaichocolate #hersheys
1.09M
47.5K
301
7mo ago
hersheys
LIMITED EDITION: HERSHEY’S Dubai Inspired Chocolate Dropping Dec 4th at 10am ET exclusively on Gopuff in New York City, Philadelphia, & Chicago or in person at Hershey’s Chocolate World Times Square #dubaichocolate #hersheys
The sweetest love story of all ❤️🍫 #HersheyMovie, in theaters this Thanksgiving. Link in bio.
1.06M
49.6K
432
2d ago
hersheys
The sweetest love story of all ❤️🍫 #HersheyMovie, in theaters this Thanksgiving. Link in bio.
Unwrapping our new Hershey’s Dubai Inspired Chocolate Bar… #ASMR style 😌💚 We only made 10,000 of these bars. After that, they’re gone! Get yours on @gopuff in New York City, Philadelphia, and Chicago or in-person at @hersheyschocolateworld in Times Square starting on December 4th at 10:00 AM EST. #dubaichocolate #hersheys
1.05M
44.4K
271
7mo ago
hersheys
Unwrapping our new Hershey’s Dubai Inspired Chocolate Bar… #ASMR style 😌💚 We only made 10,000 of these bars. After that, they’re gone! Get yours on @gopuff in New York City, Philadelphia, and Chicago or in-person at @hersheyschocolateworld in Times Square starting on December 4th at 10:00 AM EST. #dubaichocolate #hersheys
We’re gonna need more NUGGETS
1.04M
1.09K
15
4mo ago
hersheys
We’re gonna need more NUGGETS
#ad I don’t know if dashleytok will survive this... I think we need to settle this at the campfire. Are you Camp Gooey or Camp Toasty when it comes to s’mores? INTENSE S’MORES-OFF BATTLE TO COME SOON. #HERSHEYSPartner @hersheys
1.03M
949
28
1mo ago
hersheys
#ad I don’t know if dashleytok will survive this... I think we need to settle this at the campfire. Are you Camp Gooey or Camp Toasty when it comes to s’mores? INTENSE S’MORES-OFF BATTLE TO COME SOON. #HERSHEYSPartner @hersheys

HERSHEY'S Chocolate (@hersheys) Instagram Stats & Analytics

HERSHEY'S Chocolate (@hersheys) has 542K Instagram followers with a 0.42% engagement rate over the past 12 months. Across 174 posts, HERSHEY'S Chocolate received 556K total likes and 121M impressions, averaging 3.19K likes per post. This page tracks HERSHEY'S Chocolate's performance metrics, top content, and engagement trends — updated daily.

HERSHEY'S Chocolate (@hersheys) Instagram Analytics FAQ

How many Instagram followers does HERSHEY'S Chocolate have?+
HERSHEY'S Chocolate (@hersheys) has 542K Instagram followers as of July 2026.
What is HERSHEY'S Chocolate's Instagram engagement rate?+
HERSHEY'S Chocolate's Instagram engagement rate is 0.42% over the last 12 months, based on 174 posts.
How many likes does HERSHEY'S Chocolate get on Instagram?+
HERSHEY'S Chocolate received 556K total likes across 174 posts in the last 12 months, averaging 3.19K likes per post.
How many Instagram impressions does HERSHEY'S Chocolate get?+
HERSHEY'S Chocolate's Instagram content generated 121M total impressions over the last 12 months.