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537K
impressions
116M
likes
464K
posts
105
engagement
0.390%
emv
$2.45M
comments
7.04K
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We may not agree on how to say it, but we do agree that @hersheys Milk Chocolate with Caramel is what our s’mores have been missing. How did it take so long for the s’mores game to get absolutely rocked?! We’re never going back! #ad
31.5M
1.81K
47
10mo ago
hersheys
We may not agree on how to say it, but we do agree that @hersheys Milk Chocolate with Caramel is what our s’mores have been missing. How did it take so long for the s’mores game to get absolutely rocked?! We’re never going back! #ad
Find the KISSES Bells Experience at Rockefeller Center Plaza in NYC from 1-8pm now through Sunday 🔔🍫 #hersheys #kissesbells
23.7M
2.45K
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3mo ago
hersheys
Find the KISSES Bells Experience at Rockefeller Center Plaza in NYC from 1-8pm now through Sunday 🔔🍫 #hersheys #kissesbells
A treat that will leave you spellbound #ButterbeerSeason Recipe adapted from @hersheys’ Double KISSES Chocolate Cupcakes Ingredients: About 60 HARRY POTTER Butterbeer KISSES Brand Milk Chocolates 3⁄4 cup butter or margarine (1-1⁄2 sticks), softened 1 2⁄3 cups of sugar 3 eggs 1 tsp vanilla extract 2 cups all-purpose flour 2⁄3 cup HERSHEY’S Cocoa 1 1⁄4 tsps baking soda 1 tsp salt 1⁄4 tsp baking powder 1 1⁄3 cups water Recipe: Step 1) Remove wrappers from chocolate pieces; set aside. Heat oven to 350°F. Line muffin cups (2-1/2 inches in diameter) with paper bake cups. Step 2) Combine butter, sugar, eggs and vanilla in large bowl. Beat on high speed of mixer 3 minutes. Stir together flour, cocoa, baking soda, salt and baking powder; add alternately with water to butter mixture, beating just until blended. Fill prepared muffin cups about 1/2 full with batter. Place a Hershey’s Butterbeer Kiss in the center of each. Step 3) Bake 20 minutes or until top springs back when touched lightly in center. Remove from cups to wire rack. Cool completely. Frost as desired. Place another Hershey’s Butterbeer Kiss piece on top of each cupcake.
10.8M
56K
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11mo ago
hersheys
A treat that will leave you spellbound #ButterbeerSeason Recipe adapted from @hersheys’ Double KISSES Chocolate Cupcakes Ingredients: About 60 HARRY POTTER Butterbeer KISSES Brand Milk Chocolates 3⁄4 cup butter or margarine (1-1⁄2 sticks), softened 1 2⁄3 cups of sugar 3 eggs 1 tsp vanilla extract 2 cups all-purpose flour 2⁄3 cup HERSHEY’S Cocoa 1 1⁄4 tsps baking soda 1 tsp salt 1⁄4 tsp baking powder 1 1⁄3 cups water Recipe: Step 1) Remove wrappers from chocolate pieces; set aside. Heat oven to 350°F. Line muffin cups (2-1/2 inches in diameter) with paper bake cups. Step 2) Combine butter, sugar, eggs and vanilla in large bowl. Beat on high speed of mixer 3 minutes. Stir together flour, cocoa, baking soda, salt and baking powder; add alternately with water to butter mixture, beating just until blended. Fill prepared muffin cups about 1/2 full with batter. Place a Hershey’s Butterbeer Kiss in the center of each. Step 3) Bake 20 minutes or until top springs back when touched lightly in center. Remove from cups to wire rack. Cool completely. Frost as desired. Place another Hershey’s Butterbeer Kiss piece on top of each cupcake.
Dreams really do come true. There’s no doubt @hersheys Milk Chocolate with Caramel is going to be the flavor of all our favorite summer s’mores memories. Grab one to make every moment of yours drip with pure joy and golden, buttery caramel. #ad
6.97M
1.35K
40
10mo ago
hersheys
Dreams really do come true. There’s no doubt @hersheys Milk Chocolate with Caramel is going to be the flavor of all our favorite summer s’mores memories. Grab one to make every moment of yours drip with pure joy and golden, buttery caramel. #ad
Drop your own fave throwback stories 👇 Hershey’s is so proud to be an Official Supporter of Team USA cheering on @speedyj 📣⛸️
5.53M
1.1K
10
1mo ago
hersheys
Drop your own fave throwback stories 👇 Hershey’s is so proud to be an Official Supporter of Team USA cheering on @speedyj 📣⛸️
The feeling that still sends an excited chill down your spine 😍
5.23M
793
8
1mo ago
hersheys
The feeling that still sends an excited chill down your spine 😍
Step into my snowy little daydream ❄️ The “Let It Snow! Let It Snow! Let It Snow!” music video is out now with a touch of @hersheys sweetness and some classic @bingcrosby charm.
4.76M
14.3K
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3mo ago
hersheys
Step into my snowy little daydream ❄️ The “Let It Snow! Let It Snow! Let It Snow!” music video is out now with a touch of @hersheys sweetness and some classic @bingcrosby charm.
Hershey’s presents Pt. 1 of the 🥇Real Gold series🥇 Discover what does it really mean to win as our #TeamUSA athletes at the Olympic and Paralympic Winter Games
4.46M
725
112
2mo ago
hersheys
Hershey’s presents Pt. 1 of the 🥇Real Gold series🥇 Discover what does it really mean to win as our #TeamUSA athletes at the Olympic and Paralympic Winter Games
Real Gold Series Pt. 3 Spoiler Alert: Happiness is the Real Gold at the 2026 Winter Games. Hershey’s for #TeamUSA 🥇
4.25M
525
32
2mo ago
hersheys
Real Gold Series Pt. 3 Spoiler Alert: Happiness is the Real Gold at the 2026 Winter Games. Hershey’s for #TeamUSA 🥇
Whether it’s hitting a personal goal or just making someone’s day brighter, we believe each win deserves a celebration 🤎 #teamusa #winterolympics
3.57M
494
9
1mo ago
hersheys
Whether it’s hitting a personal goal or just making someone’s day brighter, we believe each win deserves a celebration 🤎 #teamusa #winterolympics
#ad I decided that just a dubai chocolate bar wouldn’t cut it, so why not add a brownie to the bottom. I used the HERSHEY’s brownie recipe and a dubai chocolate flair to the top. Ingredients: Brownie Base ¾ cup unsalted butter (170 g) 1 ½ cups granulated sugar (300 g) 1 ½ teaspoons vanilla extract (7.5 g) 3 large eggs (150 g, shelled) ⅔ cup unsweetened cocoa powder (56 g) ¾ cup all-purpose flour (90 g) ⅜ teaspoon baking powder (1.5 g) ¼ teaspoon salt, scant (0.75 g) 1 HERSHEY’S Symphony Bar, chopped (150 g) Truffle Layer 1 cup chocolate chips or chopped chocolate (170 g) ⅓ cup heavy cream (80 g) 1 cup kataifi (60–70 g), shredded filo 2 tablespoons unsalted butter (28 g) ⅓ cup pistachio cream (80–100 g) ⅛ teaspoon cardamom (0.25 g) ⅛ teaspoon salt (0.25 g) 1 HERSHEY’s Symphony Bar, for topping Recipe continued in the comments!
2.47M
45.9K
89
5mo ago
hersheys
#ad I decided that just a dubai chocolate bar wouldn’t cut it, so why not add a brownie to the bottom. I used the HERSHEY’s brownie recipe and a dubai chocolate flair to the top. Ingredients: Brownie Base ¾ cup unsalted butter (170 g) 1 ½ cups granulated sugar (300 g) 1 ½ teaspoons vanilla extract (7.5 g) 3 large eggs (150 g, shelled) ⅔ cup unsweetened cocoa powder (56 g) ¾ cup all-purpose flour (90 g) ⅜ teaspoon baking powder (1.5 g) ¼ teaspoon salt, scant (0.75 g) 1 HERSHEY’S Symphony Bar, chopped (150 g) Truffle Layer 1 cup chocolate chips or chopped chocolate (170 g) ⅓ cup heavy cream (80 g) 1 cup kataifi (60–70 g), shredded filo 2 tablespoons unsalted butter (28 g) ⅓ cup pistachio cream (80–100 g) ⅛ teaspoon cardamom (0.25 g) ⅛ teaspoon salt (0.25 g) 1 HERSHEY’s Symphony Bar, for topping Recipe continued in the comments!
Have you been on the hunt for Pokémon @hersheys KISSES? How many have you found so far? 🍫
1.71M
96.3K
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6mo ago
hersheys
Have you been on the hunt for Pokémon @hersheys KISSES? How many have you found so far? 🍫
Welcome back to Pt. 2 of the Hershey’s Real Gold Series where we unlock the sweetest messages 🔒 for these #TeamUSA athletes at the 2026 Winter Games
1.67M
580
44
2mo ago
hersheys
Welcome back to Pt. 2 of the Hershey’s Real Gold Series where we unlock the sweetest messages 🔒 for these #TeamUSA athletes at the 2026 Winter Games
LIMITED EDITION: HERSHEY’S Dubai Inspired Chocolate Dropping Dec 4th at 10am ET exclusively on Gopuff in New York City, Philadelphia, & Chicago or in person at Hershey’s Chocolate World Times Square #dubaichocolate #hersheys
1.09M
47.7K
300
3mo ago
hersheys
LIMITED EDITION: HERSHEY’S Dubai Inspired Chocolate Dropping Dec 4th at 10am ET exclusively on Gopuff in New York City, Philadelphia, & Chicago or in person at Hershey’s Chocolate World Times Square #dubaichocolate #hersheys
Unwrapping our new Hershey’s Dubai Inspired Chocolate Bar… #ASMR style 😌💚 We only made 10,000 of these bars. After that, they’re gone! Get yours on @gopuff in New York City, Philadelphia, and Chicago or in-person at @hersheyschocolateworld in Times Square starting on December 4th at 10:00 AM EST. #dubaichocolate #hersheys
1.05M
44.7K
273
3mo ago
hersheys
Unwrapping our new Hershey’s Dubai Inspired Chocolate Bar… #ASMR style 😌💚 We only made 10,000 of these bars. After that, they’re gone! Get yours on @gopuff in New York City, Philadelphia, and Chicago or in-person at @hersheyschocolateworld in Times Square starting on December 4th at 10:00 AM EST. #dubaichocolate #hersheys
We’re gonna need more NUGGETS
1.04M
1.09K
15
1mo ago
hersheys
We’re gonna need more NUGGETS
The KISSES are BACK in honor of TEAM USA ❄️🇺🇲 The legacy continues with @franticframes in honor of the Winter Olympics & Paralympic Games. Hershey’s is a Proud Supporter of Team USA. #ad #stopmotion #animation #claymation
895K
1.32K
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3w ago
hersheys
The KISSES are BACK in honor of TEAM USA ❄️🇺🇲 The legacy continues with @franticframes in honor of the Winter Olympics & Paralympic Games. Hershey’s is a Proud Supporter of Team USA. #ad #stopmotion #animation #claymation
The tree is up. The bells are ringing. The holidays have begun. 🔔💚❤️
832K
71.2K
1.14K
3mo ago
hersheys
The tree is up. The bells are ringing. The holidays have begun. 🔔💚❤️
It’s brought us so much happiness watching you these Winter Olympic Games 🥹🥇Hershey’s is a Proud Supporter of #TeamUSA
633K
149
1
4w ago
hersheys
It’s brought us so much happiness watching you these Winter Olympic Games 🥹🥇Hershey’s is a Proud Supporter of #TeamUSA
Sometimes the most important “gold” is the person you become while you’re chasing it 💛 Hershey’s is a Proud Supporter of #TeamUSA
528K
195
0
4w ago
hersheys
Sometimes the most important “gold” is the person you become while you’re chasing it 💛 Hershey’s is a Proud Supporter of #TeamUSA

HERSHEY'S Chocolate (@hersheys) Instagram Stats & Analytics

HERSHEY'S Chocolate (@hersheys) has 537K Instagram followers with a 0.39% engagement rate over the past 12 months. Across 105 posts, HERSHEY'S Chocolate received 464K total likes and 116M impressions, averaging 4.42K likes per post. This page tracks HERSHEY'S Chocolate's performance metrics, top content, and engagement trends — updated daily.

HERSHEY'S Chocolate (@hersheys) Instagram Analytics FAQ

How many Instagram followers does HERSHEY'S Chocolate have?+
HERSHEY'S Chocolate (@hersheys) has 537K Instagram followers as of March 2026.
What is HERSHEY'S Chocolate's Instagram engagement rate?+
HERSHEY'S Chocolate's Instagram engagement rate is 0.39% over the last 12 months, based on 105 posts.
How many likes does HERSHEY'S Chocolate get on Instagram?+
HERSHEY'S Chocolate received 464K total likes across 105 posts in the last 12 months, averaging 4.42K likes per post.
How many Instagram impressions does HERSHEY'S Chocolate get?+
HERSHEY'S Chocolate's Instagram content generated 116M total impressions over the last 12 months.