NewGet @hersheys's full report
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followers
576K
impressions
180M
likes
1.71M
comments
21.9K
posts
253
engagement
0.842%
emv
$4.06M
Average per post
713K

Key Metrics

Distributions

Top Content

Find the KISSES Bells Experience at Rockefeller Center Plaza in NYC from 1-8pm now through Sunday 🔔🍫

#hersheys #kissesbells
23.7M
2.45K
36
10mo ago
hersheys
Find the KISSES Bells Experience at Rockefeller Center Plaza in NYC from 1-8pm now through Sunday 🔔🍫 #hersheys #kissesbells
Here’s to s’more summer with Hershey’s chocolate 🍫 #ad
21.1M
2.62K
33
4mo ago
hersheys
Here’s to s’more summer with Hershey’s chocolate 🍫 #ad
The road to the Final Foil continues 🏀🍫
4 KISSES flavors left, but only one can be crowned the MVP. Choose your pick to advance 👇
19.9M
2.02K
148
6mo ago
hersheys
The road to the Final Foil continues 🏀🍫 4 KISSES flavors left, but only one can be crowned the MVP. Choose your pick to advance 👇
Who says you can’t get fancy with chocuterie 🍫
17.2M
3.70K
94
5mo ago
hersheys
Who says you can’t get fancy with chocuterie 🍫
ok, we’ll bite...🍫 #ad
9.01M
431K
2.45K
1mo ago
hersheys
ok, we’ll bite...🍫 #ad
Any ideas? 👀
5.72M
761
36
1mo ago
hersheys
Any ideas? 👀
Drop your own fave throwback stories 👇 Hershey’s is so proud to be an Official Supporter of Team USA cheering on @speedyj 📣⛸️
5.53M
1.10K
10
8mo ago
hersheys
Drop your own fave throwback stories 👇 Hershey’s is so proud to be an Official Supporter of Team USA cheering on @speedyj 📣⛸️
The only way to celebrate S’morth of July weekend is with @hersheys! 🍫
5.53M
1.60K
24
3mo ago
hersheys
The only way to celebrate S’morth of July weekend is with @hersheys! 🍫
it’s @hersheys, oui oui 🍫 PINKY UP for new creme bars!! #ad
5.30M
393K
2.65K
1mo ago
hersheys
it’s @hersheys, oui oui 🍫 PINKY UP for new creme bars!! #ad
The feeling that still sends an excited chill down your spine 😍
5.23M
828
9
8mo ago
hersheys
The feeling that still sends an excited chill down your spine 😍
Step into my snowy little daydream ❄️ The “Let It Snow! Let It Snow! Let It Snow!” music video is out now with a touch of @hersheys sweetness and some classic @bingcrosby charm.
4.77M
14.3K
188
10mo ago
hersheys
Step into my snowy little daydream ❄️ The “Let It Snow! Let It Snow! Let It Snow!” music video is out now with a touch of @hersheys sweetness and some classic @bingcrosby charm.
Hershey’s presents Pt. 1 of the 🥇Real Gold series🥇 Discover what does it really mean to win as our #TeamUSA athletes at the Olympic and Paralympic Winter Games
4.47M
784
198
8mo ago
hersheys
Hershey’s presents Pt. 1 of the 🥇Real Gold series🥇 Discover what does it really mean to win as our #TeamUSA athletes at the Olympic and Paralympic Winter Games
The KISSES are BACK in honor of TEAM USA ❄️🇺🇲 The legacy continues with @franticframes in honor of the Winter Olympics & Paralympic Games. Hershey’s is a Proud Supporter of Team USA. #ad 

#stopmotion #animation #claymation
4.40M
1.79K
35
7mo ago
hersheys
The KISSES are BACK in honor of TEAM USA ❄️🇺🇲 The legacy continues with @franticframes in honor of the Winter Olympics & Paralympic Games. Hershey’s is a Proud Supporter of Team USA. #ad #stopmotion #animation #claymation
Real Gold Series Pt. 3 Spoiler Alert: Happiness is the Real Gold at the 2026 Winter Games. Hershey’s for #TeamUSA 🥇
4.25M
560
49
8mo ago
hersheys
Real Gold Series Pt. 3 Spoiler Alert: Happiness is the Real Gold at the 2026 Winter Games. Hershey’s for #TeamUSA 🥇
Whether it’s hitting a personal goal or just making someone’s day brighter, we believe each win deserves a celebration 🤎 #teamusa #winterolympics
3.57M
500
7
7mo ago
hersheys
Whether it’s hitting a personal goal or just making someone’s day brighter, we believe each win deserves a celebration 🤎 #teamusa #winterolympics
So many great memories of making s’mores with my family growing up. I was always so impatient because of the excitement to eat it! I’m camp toasty, which camp are you in? Whether you’re camp gooey or camp toasty, nothing makes a s’more like HERSHEY’S chocolate. @hersheys #HERSHEYSPartner
2.68M
3.44K
104
1mo ago
hersheys
So many great memories of making s’mores with my family growing up. I was always so impatient because of the excitement to eat it! I’m camp toasty, which camp are you in? Whether you’re camp gooey or camp toasty, nothing makes a s’more like HERSHEY’S chocolate. @hersheys #HERSHEYSPartner
the girls and their creme bars @katseyeworld 💅🍫
2.59M
104K
411
1mo ago
hersheys
the girls and their creme bars @katseyeworld 💅🍫
#ad I decided that just a dubai chocolate bar wouldn’t cut it, so why not add a brownie to the bottom. I used the HERSHEY’s brownie recipe and a dubai chocolate flair to the top.

Ingredients:
Brownie Base
¾ cup unsalted butter (170 g)
1 ½ cups granulated sugar (300 g)
1 ½ teaspoons vanilla extract (7.5 g)
3 large eggs (150 g, shelled)
⅔ cup unsweetened cocoa powder (56 g)
¾ cup all-purpose flour (90 g)
⅜ teaspoon baking powder (1.5 g)
¼ teaspoon salt, scant (0.75 g)
1 HERSHEY’S Symphony Bar, chopped (150 g)

Truffle Layer
1 cup chocolate chips or chopped chocolate (170 g)
⅓ cup heavy cream (80 g)
1 cup kataifi (60–70 g), shredded filo
2 tablespoons unsalted butter (28 g)
⅓ cup pistachio cream (80–100 g)
⅛ teaspoon cardamom (0.25 g)
⅛ teaspoon salt (0.25 g)
1 HERSHEY’s Symphony Bar, for topping

Recipe continued in the comments!
2.48M
45.8K
90
12mo ago
hersheys
#ad I decided that just a dubai chocolate bar wouldn’t cut it, so why not add a brownie to the bottom. I used the HERSHEY’s brownie recipe and a dubai chocolate flair to the top. Ingredients: Brownie Base ¾ cup unsalted butter (170 g) 1 ½ cups granulated sugar (300 g) 1 ½ teaspoons vanilla extract (7.5 g) 3 large eggs (150 g, shelled) ⅔ cup unsweetened cocoa powder (56 g) ¾ cup all-purpose flour (90 g) ⅜ teaspoon baking powder (1.5 g) ¼ teaspoon salt, scant (0.75 g) 1 HERSHEY’S Symphony Bar, chopped (150 g) Truffle Layer 1 cup chocolate chips or chopped chocolate (170 g) ⅓ cup heavy cream (80 g) 1 cup kataifi (60–70 g), shredded filo 2 tablespoons unsalted butter (28 g) ⅓ cup pistachio cream (80–100 g) ⅛ teaspoon cardamom (0.25 g) ⅛ teaspoon salt (0.25 g) 1 HERSHEY’s Symphony Bar, for topping Recipe continued in the comments!
The sweetest love story of all ❤️🍫
#HersheyMovie, in theaters this Thanksgiving. Link in bio.
1.87M
72.8K
651
3mo ago
hersheys
The sweetest love story of all ❤️🍫 #HersheyMovie, in theaters this Thanksgiving. Link in bio.
Welcome back to Pt. 2 of the Hershey’s Real Gold Series where we unlock the sweetest messages 🔒 for these #TeamUSA athletes at the 2026 Winter Games
1.67M
616
67
8mo ago
hersheys
Welcome back to Pt. 2 of the Hershey’s Real Gold Series where we unlock the sweetest messages 🔒 for these #TeamUSA athletes at the 2026 Winter Games

HERSHEY'S Chocolate (@hersheys) Instagram Stats & Analytics

HERSHEY'S Chocolate (@hersheys) has 576K Instagram followers with a 0.84% engagement rate over the past 12 months. Across 253 posts, HERSHEY'S Chocolate received 1.71M total likes and 180M impressions, averaging 6.76K likes per post. This page tracks HERSHEY'S Chocolate's performance metrics, top content, and engagement trends — updated daily. To benchmark @hersheys against other accounts, use Socialpruf's Instagram competitor analysis tool.

HERSHEY'S Chocolate (@hersheys) Instagram Analytics FAQ

How many Instagram followers does HERSHEY'S Chocolate have?+
HERSHEY'S Chocolate (@hersheys) has 576K Instagram followers as of October 2026.
What is HERSHEY'S Chocolate's Instagram engagement rate?+
HERSHEY'S Chocolate's Instagram engagement rate is 0.84% over the last 12 months, based on 253 posts.
How many likes does HERSHEY'S Chocolate get on Instagram?+
HERSHEY'S Chocolate received 1.71M total likes across 253 posts in the last 12 months, averaging 6.76K likes per post.
How many Instagram impressions does HERSHEY'S Chocolate get?+
HERSHEY'S Chocolate's Instagram content generated 180M total impressions over the last 12 months.
Can I compare HERSHEY'S Chocolate with other Instagram accounts?+
Yes. Add @hersheys to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.