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followers
921K
impressions
43.1M
likes
542K
comments
15.7K
posts
240
engagement
0.984%
emv
$1.02M
Average per post
179K
Key Metrics
Impressions
monthly
Distributions
Content
11.9M
3.99K
226
3mo ago
dairyqueen
#ad DQ 🤝 DQ
Teaming up to soothe your bracket buster blues with FREE BUSTER BAR Treats when you order the DQ Chicken Strip Party Platter in the DQ App.
5.78M
53.2K
448
1mo ago
dairyqueen
#ad @dairyqueen Outdid themselves with this one! Y’all need to try the New! DQ Breakfast Collection today! Terms Apply #happytastesgood
3.80M
1.50K
38
7mo ago
dairyqueen
#ad Just the OL working on our footwork and flavor game. Get lost in the sauce with new Sweet Chili Sauced & Tossed Chicken Strips from DQ available at participating U.S. locations. Plenty more sauce where that came from… big things coming 👀
2.29M
76.7K
2.61K
2mo ago
dairyqueen
Honestly can’t believe they’re letting us post this.
2.05M
1.52K
30
7mo ago
dairyqueen
#ad Celly Season is officially here and DQ just dropped the Touchdown Celly Deal: $3 off a 6-piece Sauced & Tossed Chicken Strip Basket with drink in the DQ app (Nov 17–23). Dancing not required, but let’s be honest... you won’t be able to help yourself.
Must create a DQ Rewards account to receive deal; deals may take 24 hours to appear. Terms apply.
1.94M
18.0K
4.19K
4mo ago
dairyqueen
Halftime plans? Handled courtesy of @tytaylor + @dreswift_.
Tag your game-day partner for a chance to win one of 60 all new DQ Chicken Strip Party Platters for your feast.
NO PURCH NEC. 50 U.S & D.C., excluding TX, 18+. Void where prohibited. Starts 2/2/26 @ 8:00 AM ET; ends 2/9/26 @ 11:59 PM ET. Official Rules & entry instructions: link in bio. Sponsor: American Dairy Queen Corp.
1.89M
5.41K
128
3mo ago
dairyqueen
You asked for it back. We dipped accordingly.
882K
42.9K
217
3mo ago
dairyqueen
#ad Go to DQ to try the NEW! Mint Crunchin’ Cookie Dipped Cone. Creamy vanilla soft serve dipped in a green mint flavored cone coating with choco cookie crumbles. It’s only here for a limited time at participating locations, go get it before it’s gone! #happytastesgood @dairyqueen
777K
31.1K
176
10mo ago
dairyqueen
We’ve been waiting. 🍦
734K
16.2K
138
3mo ago
dairyqueen
The cones are ready. Are you?
We’re handing out FREE small cones on March 19!
644K
13.3K
132
3mo ago
dairyqueen
Dip your cone for $1 to support @childrensmiraclenetwork on Free Cone Day! At participating locations.
423K
16.9K
175
3mo ago
dairyqueen
A FREE small cone is calling your name! Come on by to celebrate spring with us! 🏃♀️
417K
16.7K
205
4mo ago
dairyqueen
Something big is about to be served. Are you ready for it?
358K
12.6K
140
10mo ago
dairyqueen
We joined forces with the #SUPERMAN cast for a sweet surprise with @cmnhospitals kids in honor of Miracle Treat Day on July 31. And don’t miss #SUPERMAN, now playing in theaters.
For every Blizzard® Treat purchased at participating U.S. DQ locations on Miracle Treat Day, $1 or more will be donated to your local children’s hospital through Children’s Miracle Network Hospitals (childrensmiraclenetworkhospitals.org)
305K
4.50K
29
4mo ago
dairyqueen
DQ cupcakes never cancel.
For a limited time at participating U.S. locations.
192K
1.75K
285
10mo ago
dairyqueen
Helping kids in need is the treat on top of the treat. $1 or more from every BLIZZARD Treat sold at participating US locations will go to helping kids and their families, through Children’s Miracle Network Hospitals.
148K
4.14K
140
2mo ago
dairyqueen
S’mores and Cotton Candy are so BACK. And yes, they brought a new flavor with them. 🍦
144K
3.68K
59
4mo ago
dairyqueen
Imagine hating us and we’re just here dipping our FlameThrower Chicken Strips into 30 cups of sweet soft serve as a dip.
144K
4.92K
37
3mo ago
dairyqueen
We’re born ready. Tomorrow we’re handing out FREE small cones at participating DQ locations 🎉
140K
4.49K
196
2mo ago
dairyqueen
Countdown to Monday is on 👀 What do you think we’re dropping??
Dairy Queen (@dairyqueen) Instagram Stats & Analytics
Dairy Queen (@dairyqueen) has 921K Instagram followers with a 0.98% engagement rate over the past 12 months. Across 240 posts, Dairy Queen received 542K total likes and 38.7M impressions, averaging 2.26K likes per post. This page tracks Dairy Queen's performance metrics, top content, and engagement trends — updated daily.
Dairy Queen (@dairyqueen) Instagram Analytics FAQ
How many Instagram followers does Dairy Queen have?+
Dairy Queen (@dairyqueen) has 921K Instagram followers as of June 2026.
What is Dairy Queen's Instagram engagement rate?+
Dairy Queen's Instagram engagement rate is 0.98% over the last 12 months, based on 240 posts.
How many likes does Dairy Queen get on Instagram?+
Dairy Queen received 542K total likes across 240 posts in the last 12 months, averaging 2.26K likes per post.
How many Instagram impressions does Dairy Queen get?+
Dairy Queen's Instagram content generated 38.7M total impressions over the last 12 months.