NewGet @dairyqueen's full report
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Similar Accounts:
followers
932K
impressions
54.1M
likes
657K
comments
19.0K
posts
245
engagement
0.967%
emv
$1.27M
Average per post
221K

Key Metrics

Distributions

Top Content

#ad DQ 🤝 DQ ​ Teaming up to soothe your bracket buster blues with FREE BUSTER BAR Treats when you order the DQ Chicken Strip Party Platter in the DQ App. ​
11.9M
5.85K
320
7mo ago
dairyqueen
#ad DQ 🤝 DQ ​ Teaming up to soothe your bracket buster blues with FREE BUSTER BAR Treats when you order the DQ Chicken Strip Party Platter in the DQ App. ​
#ad @dairyqueen Outdid themselves with this one! Y’all need to try the New! DQ Breakfast Collection today! Terms Apply #happytastesgood
6.15M
62.7K
487
6mo ago
dairyqueen
#ad @dairyqueen Outdid themselves with this one! Y’all need to try the New! DQ Breakfast Collection today! Terms Apply #happytastesgood
#ad Just the OL working on our footwork and flavor game. Get lost in the sauce with new Sweet Chili Sauced & Tossed Chicken Strips from DQ available at participating U.S. locations. Plenty more sauce where that came from… big things coming 👀
3.80M
1.51K
38
11mo ago
dairyqueen
#ad Just the OL working on our footwork and flavor game. Get lost in the sauce with new Sweet Chili Sauced & Tossed Chicken Strips from DQ available at participating U.S. locations. Plenty more sauce where that came from… big things coming 👀
Honestly can’t believe they’re letting us post this. ​
2.61M
87.4K
3.01K
7mo ago
dairyqueen
Honestly can’t believe they’re letting us post this. ​
#ad This was really his "if anything happens to me..." Video 😭 Please just get the $6.99 DQ Chicken Strip Basket instead.​
2.16M
5.51K
51
2mo ago
dairyqueen
#ad This was really his "if anything happens to me..." Video 😭 Please just get the $6.99 DQ Chicken Strip Basket instead.​
#ad You need to try the NEW! DQ Spellbound Series @dairyqueen today! Only available for a limited time! Also add a Mystery BLIZZARD Buddy Keychain to your Spellbound order and you could win free BLIZZARD Treats for a year if you get a Golden Plushie, Terms Apply #happytastesgood For a limited time at participating locations. OREO and the OREO Wafer Design are trademarks of Mondelēz International group, used under license. NO PURCH NEC. Ends 10/31/26. 50 US/DC/CANADA; 18+. See https://www.dairyqueen.com/en-us/plushie-sweeps. Void in TX, Quebec and where prohibited.
2.13M
9.48K
58
3w ago
dairyqueen
#ad You need to try the NEW! DQ Spellbound Series @dairyqueen today! Only available for a limited time! Also add a Mystery BLIZZARD Buddy Keychain to your Spellbound order and you could win free BLIZZARD Treats for a year if you get a Golden Plushie, Terms Apply #happytastesgood For a limited time at participating locations. OREO and the OREO Wafer Design are trademarks of Mondelēz International group, used under license. NO PURCH NEC. Ends 10/31/26. 50 US/DC/CANADA; 18+. See https://www.dairyqueen.com/en-us/plushie-sweeps. Void in TX, Quebec and where prohibited.
#ad Celly Season is officially here and DQ just dropped the Touchdown Celly Deal: $3 off a 6-piece Sauced & Tossed Chicken Strip Basket with drink in the DQ app (Nov 17–23). Dancing not required, but let’s be honest... you won’t be able to help yourself. Must create a DQ Rewards account to receive deal; deals may take 24 hours to appear. Terms apply.
2.05M
1.53K
30
11mo ago
dairyqueen
#ad Celly Season is officially here and DQ just dropped the Touchdown Celly Deal: $3 off a 6-piece Sauced & Tossed Chicken Strip Basket with drink in the DQ app (Nov 17–23). Dancing not required, but let’s be honest... you won’t be able to help yourself. Must create a DQ Rewards account to receive deal; deals may take 24 hours to appear. Terms apply.
Halftime plans? Handled courtesy of @tytaylor + @dreswift_. ​ Tag your game-day partner for a chance to win one of 60 all new DQ Chicken Strip Party Platters for your feast.​ NO PURCH NEC. 50 U.S & D.C., excluding TX, 18+. Void where prohibited. Starts 2/2/26 @ 8:00 AM ET; ends 2/9/26 @ 11:59 PM ET. Official Rules & entry instructions: link in bio. Sponsor: American Dairy Queen Corp.
1.95M
18.2K
4.24K
9mo ago
dairyqueen
Halftime plans? Handled courtesy of @tytaylor + @dreswift_. ​ Tag your game-day partner for a chance to win one of 60 all new DQ Chicken Strip Party Platters for your feast.​ NO PURCH NEC. 50 U.S & D.C., excluding TX, 18+. Void where prohibited. Starts 2/2/26 @ 8:00 AM ET; ends 2/9/26 @ 11:59 PM ET. Official Rules & entry instructions: link in bio. Sponsor: American Dairy Queen Corp.
You asked for it back. We dipped accordingly.
1.89M
7.23K
231
8mo ago
dairyqueen
You asked for it back. We dipped accordingly.
#ad Can we normalize ordering the $6.99 DQ Chicken Strip Basket instead of chasing mascots 😭 ​
1.72M
7.47K
47
2mo ago
dairyqueen
#ad Can we normalize ordering the $6.99 DQ Chicken Strip Basket instead of chasing mascots 😭 ​
#ad Go to DQ to try the NEW! Mint Crunchin’ Cookie Dipped Cone. Creamy vanilla soft serve dipped in a green mint flavored cone coating with choco cookie crumbles. It’s only here for a limited time at participating locations, go get it before it’s gone! #happytastesgood @dairyqueen
950K
44.1K
222
8mo ago
dairyqueen
#ad Go to DQ to try the NEW! Mint Crunchin’ Cookie Dipped Cone. Creamy vanilla soft serve dipped in a green mint flavored cone coating with choco cookie crumbles. It’s only here for a limited time at participating locations, go get it before it’s gone! #happytastesgood @dairyqueen
The cones are ready. Are you?​ We’re handing out FREE small cones on March 19!​
739K
16.3K
138
8mo ago
dairyqueen
The cones are ready. Are you?​ We’re handing out FREE small cones on March 19!​
#ad Try the NEW DQ Spellbound Series for a limited time and add a mystery BLIZZARD Buddies keychain! If you unwrap the golden one, you could win free BLIZZARD Treats for a year!! #happytastesgood @dairyqueen For a limited time at participating locations. OREO and the OREO Wafer Design are trademarks of Mondelēz International group, used under license. NO PURCH NEC. Ends 10/31/26. 50 US/DC/CANADA; 18+. See https://www.dairyqueen.com/en-us/plushie-sweeps. Void in TX, Quebec and where prohibited
720K
1.02K
22
2w ago
dairyqueen
#ad Try the NEW DQ Spellbound Series for a limited time and add a mystery BLIZZARD Buddies keychain! If you unwrap the golden one, you could win free BLIZZARD Treats for a year!! #happytastesgood @dairyqueen For a limited time at participating locations. OREO and the OREO Wafer Design are trademarks of Mondelēz International group, used under license. NO PURCH NEC. Ends 10/31/26. 50 US/DC/CANADA; 18+. See https://www.dairyqueen.com/en-us/plushie-sweeps. Void in TX, Quebec and where prohibited
Dip your cone for $1 to support @childrensmiraclenetwork on Free Cone Day! At participating locations.​
645K
13.2K
130
7mo ago
dairyqueen
Dip your cone for $1 to support @childrensmiraclenetwork on Free Cone Day! At participating locations.​
They eat, we yap. Besties for a reasons. This is my ice breaker fun fact. I learned it from you, Dad!
631K
25.3K
84
3mo ago
dairyqueen
They eat, we yap. Besties for a reasons. This is my ice breaker fun fact. I learned it from you, Dad!
#ad Honestly? The only thing safe rn is your bank account when you try the $6.99 DQ Chicken Strip Basket with your pick from the NEW MVP Dip Lineup 👏 ​
625K
2.52K
26
2mo ago
dairyqueen
#ad Honestly? The only thing safe rn is your bank account when you try the $6.99 DQ Chicken Strip Basket with your pick from the NEW MVP Dip Lineup 👏 ​
#ad You can win free @dairyqueen Blizzard Treats for a year! Be sure to try the new DQ Spellbound Series for a limited time and add a Mystery Blizzard Buddy Keychain for a chance to find Goldie to win free Blizzard Treats for a whole year! Terms Apply #happytastesgood #DQ For a limited time at participating locations. OREO and the OREO Wafer Design are trademarks of Mondelēz International group, used under license. NO PURCH NEC. Ends 10/31/26. 50 US/DC/CANADA; 18+. See https://www.dairyqueen.com/en-us/plushie-sweeps. Void in TX, Quebec and where prohibited.
552K
1.33K
25
2w ago
dairyqueen
#ad You can win free @dairyqueen Blizzard Treats for a year! Be sure to try the new DQ Spellbound Series for a limited time and add a Mystery Blizzard Buddy Keychain for a chance to find Goldie to win free Blizzard Treats for a whole year! Terms Apply #happytastesgood #DQ For a limited time at participating locations. OREO and the OREO Wafer Design are trademarks of Mondelēz International group, used under license. NO PURCH NEC. Ends 10/31/26. 50 US/DC/CANADA; 18+. See https://www.dairyqueen.com/en-us/plushie-sweeps. Void in TX, Quebec and where prohibited.
You’re about to FALL for these treats 🎃🍂 Which one you falling for first?? ​
430K
17.2K
118
2mo ago
dairyqueen
You’re about to FALL for these treats 🎃🍂 Which one you falling for first?? ​
A FREE small cone is calling your name! Come on by to celebrate spring with us! 🏃‍♀️​
421K
16.8K
174
7mo ago
dairyqueen
A FREE small cone is calling your name! Come on by to celebrate spring with us! 🏃‍♀️​
Something big is about to be served. Are you ready for it?
416K
16.6K
204
9mo ago
dairyqueen
Something big is about to be served. Are you ready for it?

Dairy Queen (@dairyqueen) Instagram Stats & Analytics

Dairy Queen (@dairyqueen) has 932K Instagram followers with a 0.97% engagement rate over the past 12 months. Across 245 posts, Dairy Queen received 657K total likes and 54.1M impressions, averaging 2.68K likes per post. This page tracks Dairy Queen's performance metrics, top content, and engagement trends — updated daily. To benchmark @dairyqueen against other accounts, use Socialpruf's Instagram competitor analysis tool.

Dairy Queen (@dairyqueen) Instagram Analytics FAQ

How many Instagram followers does Dairy Queen have?+
Dairy Queen (@dairyqueen) has 932K Instagram followers as of November 2026.
What is Dairy Queen's Instagram engagement rate?+
Dairy Queen's Instagram engagement rate is 0.97% over the last 12 months, based on 245 posts.
How many likes does Dairy Queen get on Instagram?+
Dairy Queen received 657K total likes across 245 posts in the last 12 months, averaging 2.68K likes per post.
How many Instagram impressions does Dairy Queen get?+
Dairy Queen's Instagram content generated 54.1M total impressions over the last 12 months.
Can I compare Dairy Queen with other Instagram accounts?+
Yes. Add @dairyqueen to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.