NewGet @dairyqueen's full report
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followers
928K
impressions
49.7M
likes
624K
comments
17.9K
posts
234
engagement
0.982%
emv
$1.17M
Average per post
212K

Key Metrics

Distributions

Top Content

#ad DQ 🤝 DQ ​ Teaming up to soothe your bracket buster blues with FREE BUSTER BAR Treats when you order the DQ Chicken Strip Party Platter in the DQ App. ​
11.9M
4.14K
228
6mo ago
dairyqueen
#ad DQ 🤝 DQ ​ Teaming up to soothe your bracket buster blues with FREE BUSTER BAR Treats when you order the DQ Chicken Strip Party Platter in the DQ App. ​
#ad @dairyqueen Outdid themselves with this one! Y’all need to try the New! DQ Breakfast Collection today! Terms Apply #happytastesgood
6.15M
62.9K
487
5mo ago
dairyqueen
#ad @dairyqueen Outdid themselves with this one! Y’all need to try the New! DQ Breakfast Collection today! Terms Apply #happytastesgood
#ad Just the OL working on our footwork and flavor game. Get lost in the sauce with new Sweet Chili Sauced & Tossed Chicken Strips from DQ available at participating U.S. locations. Plenty more sauce where that came from… big things coming 👀
3.80M
1.51K
38
10mo ago
dairyqueen
#ad Just the OL working on our footwork and flavor game. Get lost in the sauce with new Sweet Chili Sauced & Tossed Chicken Strips from DQ available at participating U.S. locations. Plenty more sauce where that came from… big things coming 👀
Honestly can’t believe they’re letting us post this. ​
2.61M
87.5K
3.03K
6mo ago
dairyqueen
Honestly can’t believe they’re letting us post this. ​
#ad This was really his "if anything happens to me..." Video 😭 Please just get the $6.99 DQ Chicken Strip Basket instead.​
2.16M
5.53K
52
3w ago
dairyqueen
#ad This was really his "if anything happens to me..." Video 😭 Please just get the $6.99 DQ Chicken Strip Basket instead.​
#ad Celly Season is officially here and DQ just dropped the Touchdown Celly Deal: $3 off a 6-piece Sauced & Tossed Chicken Strip Basket with drink in the DQ app (Nov 17–23). Dancing not required, but let’s be honest... you won’t be able to help yourself. Must create a DQ Rewards account to receive deal; deals may take 24 hours to appear. Terms apply.
2.05M
1.53K
30
10mo ago
dairyqueen
#ad Celly Season is officially here and DQ just dropped the Touchdown Celly Deal: $3 off a 6-piece Sauced & Tossed Chicken Strip Basket with drink in the DQ app (Nov 17–23). Dancing not required, but let’s be honest... you won’t be able to help yourself. Must create a DQ Rewards account to receive deal; deals may take 24 hours to appear. Terms apply.
Halftime plans? Handled courtesy of @tytaylor + @dreswift_. ​ Tag your game-day partner for a chance to win one of 60 all new DQ Chicken Strip Party Platters for your feast.​ NO PURCH NEC. 50 U.S & D.C., excluding TX, 18+. Void where prohibited. Starts 2/2/26 @ 8:00 AM ET; ends 2/9/26 @ 11:59 PM ET. Official Rules & entry instructions: link in bio. Sponsor: American Dairy Queen Corp.
1.95M
17.9K
4.18K
7mo ago
dairyqueen
Halftime plans? Handled courtesy of @tytaylor + @dreswift_. ​ Tag your game-day partner for a chance to win one of 60 all new DQ Chicken Strip Party Platters for your feast.​ NO PURCH NEC. 50 U.S & D.C., excluding TX, 18+. Void where prohibited. Starts 2/2/26 @ 8:00 AM ET; ends 2/9/26 @ 11:59 PM ET. Official Rules & entry instructions: link in bio. Sponsor: American Dairy Queen Corp.
You asked for it back. We dipped accordingly.
1.89M
5.40K
125
7mo ago
dairyqueen
You asked for it back. We dipped accordingly.
#ad Can we normalize ordering the $6.99 DQ Chicken Strip Basket instead of chasing mascots 😭 ​
1.72M
7.50K
47
3w ago
dairyqueen
#ad Can we normalize ordering the $6.99 DQ Chicken Strip Basket instead of chasing mascots 😭 ​
#ad Go to DQ to try the NEW! Mint Crunchin’ Cookie Dipped Cone. Creamy vanilla soft serve dipped in a green mint flavored cone coating with choco cookie crumbles. It’s only here for a limited time at participating locations, go get it before it’s gone! #happytastesgood @dairyqueen
941K
44.1K
222
7mo ago
dairyqueen
#ad Go to DQ to try the NEW! Mint Crunchin’ Cookie Dipped Cone. Creamy vanilla soft serve dipped in a green mint flavored cone coating with choco cookie crumbles. It’s only here for a limited time at participating locations, go get it before it’s gone! #happytastesgood @dairyqueen
The cones are ready. Are you?​ We’re handing out FREE small cones on March 19!​
739K
16.3K
138
6mo ago
dairyqueen
The cones are ready. Are you?​ We’re handing out FREE small cones on March 19!​
Dip your cone for $1 to support @childrensmiraclenetwork on Free Cone Day! At participating locations.​
645K
13.2K
130
6mo ago
dairyqueen
Dip your cone for $1 to support @childrensmiraclenetwork on Free Cone Day! At participating locations.​
#ad Honestly? The only thing safe rn is your bank account when you try the $6.99 DQ Chicken Strip Basket with your pick from the NEW MVP Dip Lineup 👏 ​
623K
2.53K
27
3w ago
dairyqueen
#ad Honestly? The only thing safe rn is your bank account when you try the $6.99 DQ Chicken Strip Basket with your pick from the NEW MVP Dip Lineup 👏 ​
They eat, we yap. Besties for a reasons. This is my ice breaker fun fact. I learned it from you, Dad!
620K
24.8K
52
1mo ago
dairyqueen
They eat, we yap. Besties for a reasons. This is my ice breaker fun fact. I learned it from you, Dad!
You’re about to FALL for these treats 🎃🍂 Which one you falling for first?? ​
429K
17.2K
116
3w ago
dairyqueen
You’re about to FALL for these treats 🎃🍂 Which one you falling for first?? ​
A FREE small cone is calling your name! Come on by to celebrate spring with us! 🏃‍♀️​
421K
16.9K
175
6mo ago
dairyqueen
A FREE small cone is calling your name! Come on by to celebrate spring with us! 🏃‍♀️​
Something big is about to be served. Are you ready for it?
416K
16.6K
204
7mo ago
dairyqueen
Something big is about to be served. Are you ready for it?
DQ cupcakes never cancel.​ For a limited time at participating U.S. locations.​
315K
4.69K
29
7mo ago
dairyqueen
DQ cupcakes never cancel.​ For a limited time at participating U.S. locations.​
These hands are made for holding cupcakes.
306K
12.2K
73
1mo ago
dairyqueen
These hands are made for holding cupcakes.
This combo goes crazy 😋
257K
4.40K
101
2mo ago
dairyqueen
This combo goes crazy 😋

Dairy Queen (@dairyqueen) Instagram Stats & Analytics

Dairy Queen (@dairyqueen) has 928K Instagram followers with a 0.98% engagement rate over the past 12 months. Across 234 posts, Dairy Queen received 624K total likes and 49.7M impressions, averaging 2.67K likes per post. This page tracks Dairy Queen's performance metrics, top content, and engagement trends — updated daily.

Dairy Queen (@dairyqueen) Instagram Analytics FAQ

How many Instagram followers does Dairy Queen have?+
Dairy Queen (@dairyqueen) has 928K Instagram followers as of September 2026.
What is Dairy Queen's Instagram engagement rate?+
Dairy Queen's Instagram engagement rate is 0.98% over the last 12 months, based on 234 posts.
How many likes does Dairy Queen get on Instagram?+
Dairy Queen received 624K total likes across 234 posts in the last 12 months, averaging 2.67K likes per post.
How many Instagram impressions does Dairy Queen get?+
Dairy Queen's Instagram content generated 49.7M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.