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followers
926K
impressions
46.4M
likes
604K
comments
17.7K
posts
230
engagement
1.03%
emv
$1.10M
Average per post
202K
Key Metrics
Impressions
monthly
Distributions
Content
11.9M
4.09K
227
5mo ago
dairyqueen
#ad DQ 🤝 DQ
Teaming up to soothe your bracket buster blues with FREE BUSTER BAR Treats when you order the DQ Chicken Strip Party Platter in the DQ App.
6.15M
63.1K
489
4mo ago
dairyqueen
#ad @dairyqueen Outdid themselves with this one! Y’all need to try the New! DQ Breakfast Collection today! Terms Apply #happytastesgood
3.80M
1.50K
38
9mo ago
dairyqueen
#ad Just the OL working on our footwork and flavor game. Get lost in the sauce with new Sweet Chili Sauced & Tossed Chicken Strips from DQ available at participating U.S. locations. Plenty more sauce where that came from… big things coming 👀
2.58M
86.4K
2.97K
5mo ago
dairyqueen
Honestly can’t believe they’re letting us post this.
2.05M
1.52K
30
9mo ago
dairyqueen
#ad Celly Season is officially here and DQ just dropped the Touchdown Celly Deal: $3 off a 6-piece Sauced & Tossed Chicken Strip Basket with drink in the DQ app (Nov 17–23). Dancing not required, but let’s be honest... you won’t be able to help yourself.
Must create a DQ Rewards account to receive deal; deals may take 24 hours to appear. Terms apply.
1.94M
17.9K
4.18K
7mo ago
dairyqueen
Halftime plans? Handled courtesy of @tytaylor + @dreswift_.
Tag your game-day partner for a chance to win one of 60 all new DQ Chicken Strip Party Platters for your feast.
NO PURCH NEC. 50 U.S & D.C., excluding TX, 18+. Void where prohibited. Starts 2/2/26 @ 8:00 AM ET; ends 2/9/26 @ 11:59 PM ET. Official Rules & entry instructions: link in bio. Sponsor: American Dairy Queen Corp.
1.89M
5.40K
125
6mo ago
dairyqueen
You asked for it back. We dipped accordingly.
1.12M
5.38K
34
5d ago
dairyqueen
#ad Can we normalize ordering the $6.99 DQ Chicken Strip Basket instead of chasing mascots 😭
934K
44.0K
222
6mo ago
dairyqueen
#ad Go to DQ to try the NEW! Mint Crunchin’ Cookie Dipped Cone. Creamy vanilla soft serve dipped in a green mint flavored cone coating with choco cookie crumbles. It’s only here for a limited time at participating locations, go get it before it’s gone! #happytastesgood @dairyqueen
739K
16.3K
138
5mo ago
dairyqueen
The cones are ready. Are you?
We’re handing out FREE small cones on March 19!
645K
13.2K
131
5mo ago
dairyqueen
Dip your cone for $1 to support @childrensmiraclenetwork on Free Cone Day! At participating locations.
620K
24.8K
52
1mo ago
dairyqueen
They eat, we yap.
Besties for a reasons.
This is my ice breaker fun fact.
I learned it from you, Dad!
436K
1.93K
27
3d ago
dairyqueen
#ad Honestly? The only thing safe rn is your bank account when you try the $6.99 DQ Chicken Strip Basket with your pick from the NEW MVP Dip Lineup 👏
422K
16.9K
175
5mo ago
dairyqueen
A FREE small cone is calling your name! Come on by to celebrate spring with us! 🏃♀️
416K
16.6K
204
7mo ago
dairyqueen
Something big is about to be served. Are you ready for it?
406K
16.2K
104
1w ago
dairyqueen
You’re about to FALL for these treats 🎃🍂 Which one you falling for first??
315K
4.69K
29
6mo ago
dairyqueen
DQ cupcakes never cancel.
For a limited time at participating U.S. locations.
296K
11.8K
71
2w ago
dairyqueen
These hands are made for holding cupcakes.
257K
4.40K
101
2mo ago
dairyqueen
This combo goes crazy 😋
210K
8.39K
1.64K
1mo ago
dairyqueen
Consider this a loyalty test
Dairy Queen (@dairyqueen) Instagram Stats & Analytics
Dairy Queen (@dairyqueen) has 926K Instagram followers with a 1.03% engagement rate over the past 12 months. Across 230 posts, Dairy Queen received 604K total likes and 41.7M impressions, averaging 2.62K likes per post. This page tracks Dairy Queen's performance metrics, top content, and engagement trends — updated daily.
Dairy Queen (@dairyqueen) Instagram Analytics FAQ
How many Instagram followers does Dairy Queen have?+
Dairy Queen (@dairyqueen) has 926K Instagram followers as of September 2026.
What is Dairy Queen's Instagram engagement rate?+
Dairy Queen's Instagram engagement rate is 1.03% over the last 12 months, based on 230 posts.
How many likes does Dairy Queen get on Instagram?+
Dairy Queen received 604K total likes across 230 posts in the last 12 months, averaging 2.62K likes per post.
How many Instagram impressions does Dairy Queen get?+
Dairy Queen's Instagram content generated 41.7M total impressions over the last 12 months.