NewGet @lays's full report
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followers
1.35M
impressions
122M
likes
1.57M
comments
44.5K
posts
266
engagement
1.24%
emv
$2.89M
Average per post
459K

Key Metrics

Distributions

Top Content

Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
21.3M
550K
3.19K
10mo ago
lays
Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
9.81M
3.28K
205
8mo ago
lays
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
9.14M
1.84K
67
8mo ago
lays
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
So, did you? 😋 Drop a comment to let us know 👇
6.19M
344
96
8mo ago
lays
So, did you? 😋 Drop a comment to let us know 👇
Things are heating up 🔥 Are you in for the #FIFAWorldCup final? We know @davidbeckham is. Comment which country you’re rooting for 👀 #LaysFWC26
6.07M
3.81K
289
2mo ago
lays
Things are heating up 🔥 Are you in for the #FIFAWorldCup final? We know @davidbeckham is. Comment which country you’re rooting for 👀 #LaysFWC26
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
5.79M
4.58K
100
8mo ago
lays
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
Messi said ✋ No Lay's No Game ® 😎
5.75M
246K
1.75K
11mo ago
lays
Messi said ✋ No Lay's No Game ® 😎
If you're headed to the France vs Spain match, come see us on 7/14 between 11:15am - 12:45pm to see Lay's Table special guest @fernandohierro! ⚽️   Find us on the West Side of Dallas Stadium for exclusive, globally-inspired seasonings + personalized postcards at the LAY’S Fan Post. See you there! #LaysFWC26
4.69M
2.61K
25
3mo ago
lays
If you're headed to the France vs Spain match, come see us on 7/14 between 11:15am - 12:45pm to see Lay's Table special guest @fernandohierro! ⚽️   Find us on the West Side of Dallas Stadium for exclusive, globally-inspired seasonings + personalized postcards at the LAY’S Fan Post. See you there! #LaysFWC26
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
4.64M
7.53K
210
8mo ago
lays
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
4.63M
800
83
8mo ago
lays
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
Music labels have been real quiet since this dropped…👀 #LaysFWC26
3.91M
1.95K
97
4mo ago
lays
Music labels have been real quiet since this dropped…👀 #LaysFWC26
Well well well…
3.56M
2.47K
30
3mo ago
lays
Well well well…
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
3.44M
1.58K
1.07K
10mo ago
lays
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
Y’all already KNOW 🦅🇺🇸   For a chance to win this Lay’s Go Soccer jersey signed by @beastmode, comment which country you’re rooting for with #LaysFWC26👇
3.01M
4.21K
268
4mo ago
lays
Y’all already KNOW 🦅🇺🇸   For a chance to win this Lay’s Go Soccer jersey signed by @beastmode, comment which country you’re rooting for with #LaysFWC26👇
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
2.46M
644
40
8mo ago
lays
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
2.33M
849
96
10mo ago
lays
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
You think @leomessi can guess the right flavor? Try our new FIFA World Cup 26™ flavor bundle for yourself. Introducing Lay’s Argentinian-Style Steak with Chimichurri, Lay’s Brazilian-Style Garlic Sauce, and Lay’s French Onion Soup.
2.27M
204K
2.35K
4mo ago
lays
You think @leomessi can guess the right flavor? Try our new FIFA World Cup 26™ flavor bundle for yourself. Introducing Lay’s Argentinian-Style Steak with Chimichurri, Lay’s Brazilian-Style Garlic Sauce, and Lay’s French Onion Soup.
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
2.08M
1.11K
147
10mo ago
lays
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
2.06M
2.74K
224
8mo ago
lays
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
One thing about Will Ferrell - he sure knows how to root for them all. 🏆 #FIFAWorldCup #LaysFWC26
1.69M
1.14K
23
3mo ago
lays
One thing about Will Ferrell - he sure knows how to root for them all. 🏆 #FIFAWorldCup #LaysFWC26

Lay's (@lays) Instagram Stats & Analytics

Lay's (@lays) has 1.35M Instagram followers with a 1.24% engagement rate over the past 12 months. Across 266 posts, Lay's received 1.57M total likes and 122M impressions, averaging 5.91K likes per post. This page tracks Lay's's performance metrics, top content, and engagement trends — updated daily. To benchmark @lays against other accounts, use Socialpruf's Instagram competitor analysis tool.

Lay's (@lays) Instagram Analytics FAQ

How many Instagram followers does Lay's have?+
Lay's (@lays) has 1.35M Instagram followers as of October 2026.
What is Lay's's Instagram engagement rate?+
Lay's's Instagram engagement rate is 1.24% over the last 12 months, based on 266 posts.
How many likes does Lay's get on Instagram?+
Lay's received 1.57M total likes across 266 posts in the last 12 months, averaging 5.91K likes per post.
How many Instagram impressions does Lay's get?+
Lay's's Instagram content generated 122M total impressions over the last 12 months.
Can I compare Lay's with other Instagram accounts?+
Yes. Add @lays to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.