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Similar Accounts:
followers
1.34M
impressions
96.1M
likes
1.47M
posts
168
engagement
1.47%
emv
$2.35M
comments
47.7K
Average per post
572K

Key Metrics

Distributions

Top Content

Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
20.1M
469K
3.03K
3mo ago
lays
Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
9.8M
3.27K
203
1mo ago
lays
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
9.13M
1.79K
51
1mo ago
lays
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
So, did you? 😋 Drop a comment to let us know 👇
6.18M
308
93
1mo ago
lays
So, did you? 😋 Drop a comment to let us know 👇
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
5.79M
4.55K
96
1mo ago
lays
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
Messi said ✋ No Lay's No Game ® 😎
5.72M
249K
1.76K
4mo ago
lays
Messi said ✋ No Lay's No Game ® 😎
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
4.64M
7.43K
161
1mo ago
lays
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
4.63M
764
80
1mo ago
lays
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
Notifications are on do not disturb so feel free to like and comment as much as your little hearts’ desire 🫶
4.6M
257K
2.82K
11mo ago
lays
Notifications are on do not disturb so feel free to like and comment as much as your little hearts’ desire 🫶
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
3.44M
1.58K
1.07K
3mo ago
lays
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
2.45M
612
36
1mo ago
lays
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
2.32M
849
97
3mo ago
lays
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
2.08M
1.12K
147
3mo ago
lays
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
2.06M
2.73K
222
1mo ago
lays
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
Lay’s is the G.O.A.T. of potato chips and @leomessi knows it.
2M
148K
6.29K
10mo ago
lays
Lay’s is the G.O.A.T. of potato chips and @leomessi knows it.
The countdown begins…  6.11.26 ⚽️🥔 @fifaworldcup
1.97M
965
32
9mo ago
lays
The countdown begins…  6.11.26 ⚽️🥔 @fifaworldcup
#ad JUST what I needed to finish this record– the freshest bag of @lays delivered in under 72 hours
752K
52.4K
536
1mo ago
lays
#ad JUST what I needed to finish this record– the freshest bag of @lays delivered in under 72 hours
#ad Did you watch the Super Bowl LX? Lay’s challenged me to deliver one of the freshest bag of chips to my friend, just like the people who signed up during the game!
667K
931
53
1mo ago
lays
#ad Did you watch the Super Bowl LX? Lay’s challenged me to deliver one of the freshest bag of chips to my friend, just like the people who signed up during the game!
Keep it going! Show us your best soccer juggle with #LaysJuggle for a chance to win a SIGNED Messi jersey 😱 Just post on your own IG or TikTok a video of your best soccer juggle with #LaysJuggle and tag @lays to enter NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 12/24/25, Limit 1 Entry per person, 1 Entry regardless of social platform. Subject to Rules: http://www.lays.com/jugglesweepstakes. (or link in bio)
621K
58.9K
451
3mo ago
lays
Keep it going! Show us your best soccer juggle with #LaysJuggle for a chance to win a SIGNED Messi jersey 😱 Just post on your own IG or TikTok a video of your best soccer juggle with #LaysJuggle and tag @lays to enter NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 12/24/25, Limit 1 Entry per person, 1 Entry regardless of social platform. Subject to Rules: http://www.lays.com/jugglesweepstakes. (or link in bio)
ICONIC like @thekalenallen 🤩 Enjoy your freshest bag of Lay’s!
533K
254
20
1mo ago
lays
ICONIC like @thekalenallen 🤩 Enjoy your freshest bag of Lay’s!

Lay's (@lays) Instagram Stats & Analytics

Lay's (@lays) has 1.34M Instagram followers with a 1.47% engagement rate over the past 12 months. Across 168 posts, Lay's received 1.47M total likes and 92.4M impressions, averaging 8.77K likes per post. This page tracks Lay's's performance metrics, top content, and engagement trends — updated daily.

Lay's (@lays) Instagram Analytics FAQ

How many Instagram followers does Lay's have?+
Lay's (@lays) has 1.34M Instagram followers as of March 2026.
What is Lay's's Instagram engagement rate?+
Lay's's Instagram engagement rate is 1.47% over the last 12 months, based on 168 posts.
How many likes does Lay's get on Instagram?+
Lay's received 1.47M total likes across 168 posts in the last 12 months, averaging 8.77K likes per post.
How many Instagram impressions does Lay's get?+
Lay's's Instagram content generated 92.4M total impressions over the last 12 months.