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Similar Accounts:
followers
1.33M
impressions
95.6M
likes
1.25M
comments
43.3K
posts
181
engagement
1.24%
emv
$2.28M
Average per post
528K

Key Metrics

Distributions

Top Content

Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
20.8M
507K
3.12K
6mo ago
lays
Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
9.80M
3.28K
203
4mo ago
lays
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
9.14M
1.85K
67
4mo ago
lays
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
So, did you? 😋 Drop a comment to let us know 👇
6.18M
333
96
4mo ago
lays
So, did you? 😋 Drop a comment to let us know 👇
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
5.79M
4.60K
100
4mo ago
lays
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
Messi said ✋ No Lay's No Game ® 😎
5.75M
249K
1.77K
6mo ago
lays
Messi said ✋ No Lay's No Game ® 😎
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
4.64M
7.54K
210
4mo ago
lays
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
4.63M
794
81
4mo ago
lays
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
Music labels have been real quiet since this dropped…👀 #LaysFWC26
3.91M
1.80K
95
3w ago
lays
Music labels have been real quiet since this dropped…👀 #LaysFWC26
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
3.44M
1.59K
1.07K
6mo ago
lays
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
2.46M
638
40
4mo ago
lays
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
2.33M
848
98
6mo ago
lays
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
2.08M
1.12K
148
6mo ago
lays
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
2.08M
1.12K
148
6mo ago
lays
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
2.06M
2.73K
224
4mo ago
lays
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
#ad JUST what I needed to finish this record– the freshest bag of @lays delivered in under 72 hours
979K
67.8K
624
4mo ago
lays
#ad JUST what I needed to finish this record– the freshest bag of @lays delivered in under 72 hours
You think @leomessi can guess the right flavor? Try our new FIFA World Cup 26™ flavor bundle for yourself. Introducing Lay’s Argentinian-Style Steak with Chimichurri, Lay’s Brazilian-Style Garlic Sauce, and Lay’s French Onion Soup.
927K
81.7K
1.07K
3w ago
lays
You think @leomessi can guess the right flavor? Try our new FIFA World Cup 26™ flavor bundle for yourself. Introducing Lay’s Argentinian-Style Steak with Chimichurri, Lay’s Brazilian-Style Garlic Sauce, and Lay’s French Onion Soup.
Messi has spoken on his favorite Lay’s flavor, now tell us yours in the comments below ⬇️
788K
45.0K
505
6mo ago
lays
Messi has spoken on his favorite Lay’s flavor, now tell us yours in the comments below ⬇️
#ad Did you watch the Super Bowl LX? Lay’s challenged me to deliver one of the freshest bag of chips to my friend, just like the people who signed up during the game!
669K
966
61
4mo ago
lays
#ad Did you watch the Super Bowl LX? Lay’s challenged me to deliver one of the freshest bag of chips to my friend, just like the people who signed up during the game!
Keep it going! Show us your best soccer juggle with #LaysJuggle for a chance to win a SIGNED Messi jersey 😱 Just post on your own IG or TikTok a video of your best soccer juggle with #LaysJuggle and tag @lays to enter NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 12/24/25, Limit 1 Entry per person, 1 Entry regardless of social platform. Subject to Rules: http://www.lays.com/jugglesweepstakes. (or link in bio)
625K
58.6K
457
5mo ago
lays
Keep it going! Show us your best soccer juggle with #LaysJuggle for a chance to win a SIGNED Messi jersey 😱 Just post on your own IG or TikTok a video of your best soccer juggle with #LaysJuggle and tag @lays to enter NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 12/24/25, Limit 1 Entry per person, 1 Entry regardless of social platform. Subject to Rules: http://www.lays.com/jugglesweepstakes. (or link in bio)

Lay's (@lays) Instagram Stats & Analytics

Lay's (@lays) has 1.33M Instagram followers with a 1.24% engagement rate over the past 12 months. Across 181 posts, Lay's received 1.25M total likes and 92.3M impressions, averaging 6.93K likes per post. This page tracks Lay's's performance metrics, top content, and engagement trends — updated daily.

Lay's (@lays) Instagram Analytics FAQ

How many Instagram followers does Lay's have?+
Lay's (@lays) has 1.33M Instagram followers as of June 2026.
What is Lay's's Instagram engagement rate?+
Lay's's Instagram engagement rate is 1.24% over the last 12 months, based on 181 posts.
How many likes does Lay's get on Instagram?+
Lay's received 1.25M total likes across 181 posts in the last 12 months, averaging 6.93K likes per post.
How many Instagram impressions does Lay's get?+
Lay's's Instagram content generated 92.3M total impressions over the last 12 months.