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Similar Accounts:
followers
1.35M
impressions
120M
likes
1.52M
comments
43.4K
posts
263
engagement
1.21%
emv
$2.84M
Average per post
457K

Key Metrics

Distributions

Top Content

Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
21.1M
538K
3.18K
8mo ago
lays
Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
9.80M
3.29K
205
6mo ago
lays
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
9.14M
1.85K
67
6mo ago
lays
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
So, did you? 😋 Drop a comment to let us know 👇
6.18M
345
96
6mo ago
lays
So, did you? 😋 Drop a comment to let us know 👇
Things are heating up 🔥 Are you in for the #FIFAWorldCup final? We know @davidbeckham is. Comment which country you’re rooting for 👀 #LaysFWC26
6.07M
3.80K
290
3w ago
lays
Things are heating up 🔥 Are you in for the #FIFAWorldCup final? We know @davidbeckham is. Comment which country you’re rooting for 👀 #LaysFWC26
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
5.79M
4.60K
100
6mo ago
lays
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
Messi said ✋ No Lay's No Game ® 😎
5.75M
247K
1.76K
9mo ago
lays
Messi said ✋ No Lay's No Game ® 😎
If you're headed to the France vs Spain match, come see us on 7/14 between 11:15am - 12:45pm to see Lay's Table special guest @fernandohierro! ⚽️   Find us on the West Side of Dallas Stadium for exclusive, globally-inspired seasonings + personalized postcards at the LAY’S Fan Post. See you there! #LaysFWC26
4.69M
2.62K
23
1mo ago
lays
If you're headed to the France vs Spain match, come see us on 7/14 between 11:15am - 12:45pm to see Lay's Table special guest @fernandohierro! ⚽️   Find us on the West Side of Dallas Stadium for exclusive, globally-inspired seasonings + personalized postcards at the LAY’S Fan Post. See you there! #LaysFWC26
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
4.64M
7.54K
210
6mo ago
lays
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
4.63M
798
83
6mo ago
lays
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
Music labels have been real quiet since this dropped…👀 #LaysFWC26
3.92M
2.06K
107
2mo ago
lays
Music labels have been real quiet since this dropped…👀 #LaysFWC26
Well well well…
3.56M
2.47K
28
1mo ago
lays
Well well well…
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
3.44M
1.58K
1.07K
8mo ago
lays
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
Y’all already KNOW 🦅🇺🇸   For a chance to win this Lay’s Go Soccer jersey signed by @beastmode, comment which country you’re rooting for with #LaysFWC26👇
3.01M
4.16K
268
2mo ago
lays
Y’all already KNOW 🦅🇺🇸   For a chance to win this Lay’s Go Soccer jersey signed by @beastmode, comment which country you’re rooting for with #LaysFWC26👇
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
2.46M
648
40
6mo ago
lays
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
2.33M
849
97
8mo ago
lays
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
You think @leomessi can guess the right flavor? Try our new FIFA World Cup 26™ flavor bundle for yourself. Introducing Lay’s Argentinian-Style Steak with Chimichurri, Lay’s Brazilian-Style Garlic Sauce, and Lay’s French Onion Soup.
2.13M
193K
2.23K
2mo ago
lays
You think @leomessi can guess the right flavor? Try our new FIFA World Cup 26™ flavor bundle for yourself. Introducing Lay’s Argentinian-Style Steak with Chimichurri, Lay’s Brazilian-Style Garlic Sauce, and Lay’s French Onion Soup.
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
2.08M
1.11K
147
8mo ago
lays
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
2.06M
2.74K
224
6mo ago
lays
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
One thing about Will Ferrell - he sure knows how to root for them all. 🏆 #FIFAWorldCup #LaysFWC26
1.69M
1.14K
21
1mo ago
lays
One thing about Will Ferrell - he sure knows how to root for them all. 🏆 #FIFAWorldCup #LaysFWC26

Lay's (@lays) Instagram Stats & Analytics

Lay's (@lays) has 1.35M Instagram followers with a 1.21% engagement rate over the past 12 months. Across 263 posts, Lay's received 1.52M total likes and 116M impressions, averaging 5.79K likes per post. This page tracks Lay's's performance metrics, top content, and engagement trends — updated daily.

Lay's (@lays) Instagram Analytics FAQ

How many Instagram followers does Lay's have?+
Lay's (@lays) has 1.35M Instagram followers as of August 2026.
What is Lay's's Instagram engagement rate?+
Lay's's Instagram engagement rate is 1.21% over the last 12 months, based on 263 posts.
How many likes does Lay's get on Instagram?+
Lay's received 1.52M total likes across 263 posts in the last 12 months, averaging 5.79K likes per post.
How many Instagram impressions does Lay's get?+
Lay's's Instagram content generated 116M total impressions over the last 12 months.