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Similar Accounts:
followers
1.35M
impressions
91.7M
likes
1.25M
comments
45.4K
posts
166
engagement
1.28%
emv
$2.20M
Average per post
552K

Key Metrics

Distributions

Top Content

Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
20.4M
488K
3.08K
4mo ago
lays
Something epic is coming. 👀 #NoLaysNoGame #FIFAWorldCup
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
9.80M
3.27K
201
2mo ago
lays
@freddychase is surprising his friend with the freshest bag of Lay’s chips for our 72 hour challenge!
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
9.14M
1.82K
58
2mo ago
lays
Just a taste of the care that goes into every bag of Lay’s ☀️ #LaysSBLX #SBLX
So, did you? 😋 Drop a comment to let us know 👇
6.18M
315
93
2mo ago
lays
So, did you? 😋 Drop a comment to let us know 👇
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
5.79M
4.58K
98
2mo ago
lays
#ad @lays challenged me to run a Potato to Door mission hand delivering one of the freshest bags of Lay's to my friend, just like the legends who signed up during the big game. #biggame #delivery
Messi said ✋ No Lay's No Game ® 😎
5.73M
249K
1.77K
4mo ago
lays
Messi said ✋ No Lay's No Game ® 😎
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
4.64M
7.48K
189
2mo ago
lays
Anyone else tear up watching the Lay’s commercial? 🥹 🥔 #LaysSBLX #SBLX
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
4.63M
772
80
2mo ago
lays
@brunchwithbabs 🤝 freshest bag of Lay’s Who else has gotten theirs?
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
3.44M
1.58K
1.07K
4mo ago
lays
FIFA World Cup 26™ Final Draw GIVEAWAY! ✨ Today starting at 11am CT, we’re giving away 5 Lay’s Go Soccer jerseys each time a country is drawn. Comment #LaysFWC26 for a chance to win! #FIFAWorldCup NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
2.45M
615
36
2mo ago
lays
freshest bag of Lay’s for @katenorkeliunas? CHECK✅
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
2.32M
847
98
4mo ago
lays
Why cheer for one country when you can cheer for all the countries? Follow @Lays for a giveaway every Friday starting Dec 5 until the FIFA World Cup 26™ Finals! #FIFAWorldCup   NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 7/17/26, multiple Entry Periods apply. Limit 3 Entries per person per Entry Period, 1 Entry per social platform. Subject to Rules: http://www.lays.com/GoSoccer (Or link in bio)
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
2.08M
1.12K
147
4mo ago
lays
Counting down the days ‘till #FIFAWorldCup with Lay’s like... #LaysFWC26
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
2.06M
2.73K
223
2mo ago
lays
Drop a 🥔 in the comments if you teared up #LaysSBLX #SBLX
Lay’s is the G.O.A.T. of potato chips and @leomessi knows it.
2.00M
148K
6.28K
10mo ago
lays
Lay’s is the G.O.A.T. of potato chips and @leomessi knows it.
The countdown begins…  6.11.26 ⚽️🥔 @fifaworldcup
1.97M
964
32
10mo ago
lays
The countdown begins…  6.11.26 ⚽️🥔 @fifaworldcup
#ad JUST what I needed to finish this record– the freshest bag of @lays delivered in under 72 hours
825K
58.8K
569
2mo ago
lays
#ad JUST what I needed to finish this record– the freshest bag of @lays delivered in under 72 hours
#ad Did you watch the Super Bowl LX? Lay’s challenged me to deliver one of the freshest bag of chips to my friend, just like the people who signed up during the game!
668K
939
56
2mo ago
lays
#ad Did you watch the Super Bowl LX? Lay’s challenged me to deliver one of the freshest bag of chips to my friend, just like the people who signed up during the game!
Keep it going! Show us your best soccer juggle with #LaysJuggle for a chance to win a SIGNED Messi jersey 😱 Just post on your own IG or TikTok a video of your best soccer juggle with #LaysJuggle and tag @lays to enter NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 12/24/25, Limit 1 Entry per person, 1 Entry regardless of social platform. Subject to Rules: http://www.lays.com/jugglesweepstakes. (or link in bio)
623K
58.9K
454
3mo ago
lays
Keep it going! Show us your best soccer juggle with #LaysJuggle for a chance to win a SIGNED Messi jersey 😱 Just post on your own IG or TikTok a video of your best soccer juggle with #LaysJuggle and tag @lays to enter NO PURCH. NEC. Legal res. 50 US/DC, 18+ (19+ AL&NE). Void where prohibited. Ends 12/24/25, Limit 1 Entry per person, 1 Entry regardless of social platform. Subject to Rules: http://www.lays.com/jugglesweepstakes. (or link in bio)
Messi has spoken on his favorite Lay’s flavor, now tell us yours in the comments below ⬇️
574K
31.8K
397
4mo ago
lays
Messi has spoken on his favorite Lay’s flavor, now tell us yours in the comments below ⬇️
ICONIC like @thekalenallen 🤩 Enjoy your freshest bag of Lay’s!
535K
259
23
2mo ago
lays
ICONIC like @thekalenallen 🤩 Enjoy your freshest bag of Lay’s!

Lay's (@lays) Instagram Stats & Analytics

Lay's (@lays) has 1.35M Instagram followers with a 1.28% engagement rate over the past 12 months. Across 166 posts, Lay's received 1.25M total likes and 88.2M impressions, averaging 7.50K likes per post. This page tracks Lay's's performance metrics, top content, and engagement trends — updated daily.

Lay's (@lays) Instagram Analytics FAQ

How many Instagram followers does Lay's have?+
Lay's (@lays) has 1.35M Instagram followers as of April 2026.
What is Lay's's Instagram engagement rate?+
Lay's's Instagram engagement rate is 1.28% over the last 12 months, based on 166 posts.
How many likes does Lay's get on Instagram?+
Lay's received 1.25M total likes across 166 posts in the last 12 months, averaging 7.50K likes per post.
How many Instagram impressions does Lay's get?+
Lay's's Instagram content generated 88.2M total impressions over the last 12 months.