X analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
143K
impressions
52.9M
likes
83.3K
comments
6.75K
posts
3.48K
engagement
0.170%
emv
$1.09M
Avg. per post
15.2K

Key Metrics

Distributions

Top Content

Napheesa Collier read a four-minute long statement about WNBA officiating and the league office's "lack of accountability."
5.48M
3.29K
104
647
4mo ago
SBJ
Napheesa Collier read a four-minute long statement about WNBA officiating and the league office's "lack of accountability."
The University of Colorado athletic department is projecting a $27M deficit for the fiscal year ending June 2026. It will also need $11.9M from the university and $2.2M from student fees, according to @USATODAY. https://ow.ly/AsB650XAPAB
3.94M
2.54K
415
776
2mo ago
SBJ
The University of Colorado athletic department is projecting a $27M deficit for the fiscal year ending June 2026. It will also need $11.9M from the university and $2.2M from student fees, according to @USATODAY. https://ow.ly/AsB650XAPAB
The Cleveland Browns are putting the Dawg Pound front and center in their future 🐶🏈 The new Huntington Bank Field will feature a 6,500-seat Dawg Pound Stand that becomes the NFL’s steepest section when it opens in 2029. https://ow.ly/YmfM50YcmKn
1.49M
1.01K
105
204
5d ago
SBJ
The Cleveland Browns are putting the Dawg Pound front and center in their future 🐶🏈 The new Huntington Bank Field will feature a 6,500-seat Dawg Pound Stand that becomes the NFL’s steepest section when it opens in 2029. https://ow.ly/YmfM50YcmKn
Notre Dame’s playoff path just caused a stir 😳 Notre Dame’s new MOU, which gives the Irish preferential playoff access starting next season, has sparked backlash across college athletics, with several athletic directors threatening to drop the program from future schedules. (via @DanWolken)
1.14M
381
73
70
2mo ago
SBJ
Notre Dame’s playoff path just caused a stir 😳 Notre Dame’s new MOU, which gives the Irish preferential playoff access starting next season, has sparked backlash across college athletics, with several athletic directors threatening to drop the program from future schedules. (via @DanWolken)
YouTube TV is launching a sports skinny bundle. • Sports Plan: $64.99/month ($54.99 year one for new users) • Includes ABC, CBS, Fox, NBC, FS1, NBC Sports + all ESPN nets (ESPN Unlimited in 2026) YouTube’s pitch: bring broadcast and streaming-exclusive sports back into one place. https://ow.ly/wpCq50YbY3H
1.05M
4.05K
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1w ago
SBJ
YouTube TV is launching a sports skinny bundle. • Sports Plan: $64.99/month ($54.99 year one for new users) • Includes ABC, CBS, Fox, NBC, FS1, NBC Sports + all ESPN nets (ESPN Unlimited in 2026) YouTube’s pitch: bring broadcast and streaming-exclusive sports back into one place. https://ow.ly/wpCq50YbY3H

Brett Yormark said on stage at IAF that he thinks the CFP got it right. "Was I happy about BYU, no...but I think overall they did the right job. Listen, it's progress over perfection." He also called out Notre Dame AD Pete Bevacqua: "I think his behavior has been egregious."

840K
745
83
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2mo ago
SBJ
Brett Yormark said on stage at IAF that he thinks the CFP got it right. "Was I happy about BYU, no...but I think overall they did the right job. Listen, it's progress over perfection." He also called out Notre Dame AD Pete Bevacqua: "I think his behavior has been egregious."
Chiefs President Mark Donovan says the team’s planned domed stadium in Kansas will seat at least 65K, about 10K fewer than Arrowhead Stadium. Owner Clark Hunt says the move allows the team to increase luxury suites and amenities to help boost revenue. https://ow.ly/VGoW50XNFxm
778K
82
76
104
1mo ago
SBJ
Chiefs President Mark Donovan says the team’s planned domed stadium in Kansas will seat at least 65K, about 10K fewer than Arrowhead Stadium. Owner Clark Hunt says the move allows the team to increase luxury suites and amenities to help boost revenue. https://ow.ly/VGoW50XNFxm

Realignment watch: Sources say UNC is among the schools exploring a potential move from the ACC with the SEC as the likely target 👀 Under Chancellor Lee Roberts and incoming AD Steve Newmark, the Tar Heels could be leading the pack alongside Clemson. Via @InsideCarolina

585K
1.03K
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401
7mo ago
SBJ
Realignment watch: Sources say UNC is among the schools exploring a potential move from the ACC with the SEC as the likely target 👀 Under Chancellor Lee Roberts and incoming AD Steve Newmark, the Tar Heels could be leading the pack alongside Clemson. Via @InsideCarolina
Buffalo’s new $2.2B Highmark Stadium opens this summer with a canopy preventing snowfall on most seats, heated field and concourses, and climate-controlled warmup areas. A modern, identity-driven build that keeps football outdoors. https://www.sportsbusinessjournal.com/Articles/2026/01/19/buffalos-22b-highmark-stadium-brings-modern-amenities-to-its-ardent-bills-fan-base-while-keeping-football-the-priority/?issueId=MIY5P3QE5FGXLA36X67FMQSFDI
502K
1.01K
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3w ago
SBJ
Buffalo’s new $2.2B Highmark Stadium opens this summer with a canopy preventing snowfall on most seats, heated field and concourses, and climate-controlled warmup areas. A modern, identity-driven build that keeps football outdoors. https://www.sportsbusinessjournal.com/Articles/2026/01/19/buffalos-22b-highmark-stadium-brings-modern-amenities-to-its-ardent-bills-fan-base-while-keeping-football-the-priority/?issueId=MIY5P3QE5FGXLA36X67FMQSFDI
In its first investment under the 2024 NFL private equity policy, Sixth Street will acquire 3% of the New England Patriots, per sources 🏈 This is part of Kraft’s plan to divest 8% of the franchise, now valued at over $9B. Approval expected Oct. 21-22. MORE: https://ow.ly/8qwU50X29c5
487K
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4mo ago
SBJ
In its first investment under the 2024 NFL private equity policy, Sixth Street will acquire 3% of the New England Patriots, per sources 🏈 This is part of Kraft’s plan to divest 8% of the franchise, now valued at over $9B. Approval expected Oct. 21-22. MORE: https://ow.ly/8qwU50X29c5
Two of the three biggest markets in the country saw the steepest declines in NHL local audience 📉 The Blackhawks were down 78% this season on the team’s new RSN while Rangers ratings were down 49% on MSG Networks. https://ow.ly/93VH50VEQfp
409K
168
56
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10mo ago
SBJ
Two of the three biggest markets in the country saw the steepest declines in NHL local audience 📉 The Blackhawks were down 78% this season on the team’s new RSN while Rangers ratings were down 49% on MSG Networks. https://ow.ly/93VH50VEQfp

ESPN not worried about UFC window expiring. "We remain interested in trying to figure something out with those guys," ESPN Chairman Jimmy Pitaro tells SBJ sportsbusinessjournal.com/Arti...

380K
37
17
22
10mo ago
SBJ
ESPN not worried about UFC window expiring. "We remain interested in trying to figure something out with those guys," ESPN Chairman Jimmy Pitaro tells SBJ https://www.sportsbusinessjournal.com/Articles/2025/04/11/espn-not-worried-about-ufc-window-expiring/
NC State’s NIL agreement says athletes can lose 50% of their payment if confidentiality terms are leaked. Even if the leak comes from parents, agents, or attorneys. NIL clauses like NC State's don’t just hurt athletes — they create financial risk, discourage participation, raise legal/ethical concerns, and could set a dangerous trend across college sports. (via @heitner)
373K
596
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1mo ago
SBJ
NC State’s NIL agreement says athletes can lose 50% of their payment if confidentiality terms are leaked. Even if the leak comes from parents, agents, or attorneys. NIL clauses like NC State's don’t just hurt athletes — they create financial risk, discourage participation, raise legal/ethical concerns, and could set a dangerous trend across college sports. (via @heitner)
The Washington Post’s sports department could be shuttered entirely amid massive layoffs, per @PuckNews. The expectation is that hundreds could be affected, and @semafor reports some editors have quietly suggested staff begin looking for other jobs. MORE: https://ow.ly/Qqe350Y3UgP
339K
110
14
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3w ago
SBJ
The Washington Post’s sports department could be shuttered entirely amid massive layoffs, per @PuckNews. The expectation is that hundreds could be affected, and @semafor reports some editors have quietly suggested staff begin looking for other jobs. MORE: https://ow.ly/Qqe350Y3UgP

Sources: Engelbert likely to exit as WNBA commissioner after CBA negotiations. “She hasn’t connected; she’s not a relationship builder," one source said. A WNBA spokesperson called remarks about Engelbert's future, "categorically false." sportsbusinessjournal.com/Arti...

336K
1.89K
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4mo ago
SBJ
Sources: Engelbert likely to exit as WNBA commissioner after CBA negotiations. “She hasn’t connected; she’s not a relationship builder," one source said. A WNBA spokesperson called remarks about Engelbert's future, "categorically false." https://www.sportsbusinessjournal.com/Articles/2025/09/30/sources-engelbert-likely-to-exit-as-wnba-commissioner-after-cba-negotiations/
IAF on stage exclusive: Big 12 commissioner Brett Yormark's full comments on the CFP decision, Notre Dame and athletic director Pete Bevacqua 👇
325K
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2mo ago
SBJ
IAF on stage exclusive: Big 12 commissioner Brett Yormark's full comments on the CFP decision, Notre Dame and athletic director Pete Bevacqua 👇
Netflix's Tyson-Paul showdown was not only one of its most-watched sports programs of all time -- it actually ranked seventh among ALL of the streaming platform's content during the second half of 2024. More from @austinkarp's dive into viewership numbers: https://ow.ly/Y26a50V7IRJ
320K
105
4
20
11mo ago
SBJ
Netflix's Tyson-Paul showdown was not only one of its most-watched sports programs of all time -- it actually ranked seventh among ALL of the streaming platform's content during the second half of 2024. More from @austinkarp's dive into viewership numbers: https://ow.ly/Y26a50V7IRJ
Former college football coach Chris Klieman said the lack of guardrails around NIL and the transfer portal played a major role in his decision to retire, noting coaches are “at our wits’ end.” He added that uneven spending & tampering pressures have made it increasingly difficult to manage rosters, per the @MERCnewsroom. https://ow.ly/xkxv50XVIaP
290K
1.93K
71
227
1mo ago
SBJ
Former college football coach Chris Klieman said the lack of guardrails around NIL and the transfer portal played a major role in his decision to retire, noting coaches are “at our wits’ end.” He added that uneven spending & tampering pressures have made it increasingly difficult to manage rosters, per the @MERCnewsroom. https://ow.ly/xkxv50XVIaP
@caa_sports @ModeloUSA @FSinHarlem @FOXSports @PGATOUR @FanDuel @Octagon @NBCUniversal @IntuitDome @UTKnoxville @experiencecosm @FlaPanthers Sports League of the Year: @ufc 🥊 UFC shattered gate records with UFC 306’s $22M revenue, held its 1st Saudi event, returned to China, and landed a nine-figure Monster Energy deal. Dana White stayed in the spotlight all year. #SBJAwards
278K
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9mo ago
SBJ
@caa_sports @ModeloUSA @FSinHarlem @FOXSports @PGATOUR @FanDuel @Octagon @NBCUniversal @IntuitDome @UTKnoxville @experiencecosm @FlaPanthers Sports League of the Year: @ufc 🥊 UFC shattered gate records with UFC 306’s $22M revenue, held its 1st Saudi event, returned to China, and landed a nine-figure Monster Energy deal. Dana White stayed in the spotlight all year. #SBJAwards

Starting next season, local broadcasters for NBA teams will lose the ability to air first-round playoff games 📺 National partners ESPN/ABC, NBC, and Amazon will take exclusive rights under the NBA’s new $77 billion media deals. Will the NHL be next? 👀 ow.ly/IREL50VCUaG

247K
200
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10mo ago
SBJ
Starting next season, local broadcasters for NBA teams will lose the ability to air first-round playoff games 📺 National partners ESPN/ABC, NBC, and Amazon will take exclusive rights under the NBA’s new $77 billion media deals. Will the NHL be next? 👀 https://ow.ly/IREL50VCUaG

Sports Business Journal (@sbj) X Stats & Analytics

Sports Business Journal (@sbj) has 143K X followers with a 0.17% engagement rate over the past 12 months. Across 3.48K posts, Sports Business Journal received 83.3K total likes and 52.9M impressions, averaging 23.9 likes per post. This page tracks Sports Business Journal's performance metrics, top content, and engagement trends — updated daily.

Sports Business Journal (@sbj) X Analytics FAQ

How many X (Twitter) followers does Sports Business Journal have?+
Sports Business Journal (@sbj) has 143K X (Twitter) followers as of February 2026.
What is Sports Business Journal's X (Twitter) engagement rate?+
Sports Business Journal's X (Twitter) engagement rate is 0.17% over the last 12 months, based on 3.48K posts.
How many likes does Sports Business Journal get on X (Twitter)?+
Sports Business Journal received 83.3K total likes across 3.48K posts in the last year, averaging 23.9 likes per post.
How many X (Twitter) impressions does Sports Business Journal get?+
Sports Business Journal's X (Twitter) content generated 52.9M total impressions over the last 12 months.