NewGet @SBJ's full report
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followers
148K
impressions
77.8M
likes
183K
comments
11.6K
posts
4.06K
engagement
0.251%
emv
$1.62M
Average per post
19.2K

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The University of Colorado athletic department is projecting a $27M deficit for the fiscal year ending June 2026. 

It will also need $11.9M from the university and $2.2M from student fees, according to @USATODAY.

https://t.co/TtwQh5CXtg
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SBJ
The University of Colorado athletic department is projecting a $27M deficit for the fiscal year ending June 2026. It will also need $11.9M from the university and $2.2M from student fees, according to @USATODAY. https://t.co/TtwQh5CXtg
NCAA leadership is expected to finalize an expansion of the men’s and women’s tournaments to 76 teams soon after this year’s tournament 🏀

The proposal would add eight games to the First Four, with 24 teams playing in an opening round before advancing into the main bracket.

Via @YahooSports | https://t.co/p64Ssx3W8a
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NCAA leadership is expected to finalize an expansion of the men’s and women’s tournaments to 76 teams soon after this year’s tournament 🏀 The proposal would add eight games to the First Four, with 24 teams playing in an opening round before advancing into the main bracket. Via @YahooSports | https://t.co/p64Ssx3W8a
𝗦𝗕𝗝 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 🚨

Multiple sources told SBJ that Adam Silver implored WNBA Commissioner Cathy Engelbert to reverse course and suspend Alyssa Thomas.

Engelbert subsequently suspended Thomas for one game and ordered a Flagrant 2 penalty that carried a $1,000 fine.

MORE: https://ow.ly/joOb50ZnK44
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𝗦𝗕𝗝 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 🚨 Multiple sources told SBJ that Adam Silver implored WNBA Commissioner Cathy Engelbert to reverse course and suspend Alyssa Thomas. Engelbert subsequently suspended Thomas for one game and ordered a Flagrant 2 penalty that carried a $1,000 fine. MORE: https://ow.ly/joOb50ZnK44
The Univ. of Washington's Board of Regents projects the athletics operating budget for FY2027 will have a $16M negative cash flow. 

The FY2027 budgeted deficit is an improvement on the $19M negative cash flow projected on its approved operating budget for FY2026.

Via @seattletimes | https://ow.ly/QSV250ZmuHX
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The Univ. of Washington's Board of Regents projects the athletics operating budget for FY2027 will have a $16M negative cash flow. The FY2027 budgeted deficit is an improvement on the $19M negative cash flow projected on its approved operating budget for FY2026. Via @seattletimes | https://ow.ly/QSV250ZmuHX
After nearly three decades at ESPN, Suzy Kolber was let go in June 2023 as part of wider company layoffs.

Next week, Kolber returns as executive producer and on-air host of “The Originals,” a new interview series on Scripps Sports Network.

MORE: https://ow.ly/R2ev50ZLYnc
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After nearly three decades at ESPN, Suzy Kolber was let go in June 2023 as part of wider company layoffs. Next week, Kolber returns as executive producer and on-air host of “The Originals,” a new interview series on Scripps Sports Network. MORE: https://ow.ly/R2ev50ZLYnc
The Cleveland Browns are putting the Dawg Pound front and center in their future 🐶🏈

The new Huntington Bank Field will feature a 6,500-seat Dawg Pound Stand that becomes the NFL’s steepest section when it opens in 2029.

https://t.co/v8UuPY4Puy
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The Cleveland Browns are putting the Dawg Pound front and center in their future 🐶🏈 The new Huntington Bank Field will feature a 6,500-seat Dawg Pound Stand that becomes the NFL’s steepest section when it opens in 2029. https://t.co/v8UuPY4Puy
Turning the clock back 30 years, NBC will recreate a 1995-96 NBA broadcast for Spurs-76ers on March 3 — announcers, graphics, replays, pregame show, score bug and even grainy flashbacks.

The “Throwback Tuesday” telecast starts at 7pm ET with NBA Showtime, before Bob Costas, Isiah Thomas and the full retro crew take over at 8.

https://t.co/MclPLo8nTs
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Turning the clock back 30 years, NBC will recreate a 1995-96 NBA broadcast for Spurs-76ers on March 3 — announcers, graphics, replays, pregame show, score bug and even grainy flashbacks. The “Throwback Tuesday” telecast starts at 7pm ET with NBA Showtime, before Bob Costas, Isiah Thomas and the full retro crew take over at 8. https://t.co/MclPLo8nTs
Notre Dame’s playoff path just caused a stir 😳

Notre Dame’s new MOU, which gives the Irish preferential playoff access starting next season, has sparked backlash across college athletics, with several athletic directors threatening to drop the program from future schedules.

(via @DanWolken)
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Notre Dame’s playoff path just caused a stir 😳 Notre Dame’s new MOU, which gives the Irish preferential playoff access starting next season, has sparked backlash across college athletics, with several athletic directors threatening to drop the program from future schedules. (via @DanWolken)
YouTube TV is launching a sports skinny bundle.

• Sports Plan: $64.99/month ($54.99 year one for new users)
• Includes ABC, CBS, Fox, NBC, FS1, NBC Sports + all ESPN nets (ESPN Unlimited in 2026)

YouTube’s pitch: bring broadcast and streaming-exclusive sports back into one place.

https://t.co/HSZjmzhFvK
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YouTube TV is launching a sports skinny bundle. • Sports Plan: $64.99/month ($54.99 year one for new users) • Includes ABC, CBS, Fox, NBC, FS1, NBC Sports + all ESPN nets (ESPN Unlimited in 2026) YouTube’s pitch: bring broadcast and streaming-exclusive sports back into one place. https://t.co/HSZjmzhFvK
Despite the Univ. of South Carolina women’s basketball team winning 95% of its games over the last four seasons, the program last season was $6.24M "in the red," per The State in Columbia.

MORE: https://t.co/vpyhBh3Tev
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Despite the Univ. of South Carolina women’s basketball team winning 95% of its games over the last four seasons, the program last season was $6.24M "in the red," per The State in Columbia. MORE: https://t.co/vpyhBh3Tev

Brett Yormark said on stage at IAF that he thinks the CFP got it right. "Was I happy about BYU, no...but I think overall they did the right job. Listen, it's progress over perfection." He also called out Notre Dame AD Pete Bevacqua: "I think his behavior has been egregious."

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Brett Yormark said on stage at IAF that he thinks the CFP got it right. "Was I happy about BYU, no...but I think overall they did the right job. Listen, it's progress over perfection." He also called out Notre Dame AD Pete Bevacqua: "I think his behavior has been egregious."
Chiefs President Mark Donovan says the team’s planned domed stadium in Kansas will seat at least 65K, about 10K fewer than Arrowhead Stadium. 

Owner Clark Hunt says the move allows the team to increase luxury suites and amenities to help boost revenue.

https://t.co/uO0cc5zwki
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Chiefs President Mark Donovan says the team’s planned domed stadium in Kansas will seat at least 65K, about 10K fewer than Arrowhead Stadium. Owner Clark Hunt says the move allows the team to increase luxury suites and amenities to help boost revenue. https://t.co/uO0cc5zwki
Bryson DeChambeau reportedly asked rules officials to bring President Trump into discussions as he argued against a two-stroke penalty for improving his lie at The Open. 

According to the Quadrilateral, the request was denied.

MORE: https://ow.ly/Q9Fx50Zq0iX
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Bryson DeChambeau reportedly asked rules officials to bring President Trump into discussions as he argued against a two-stroke penalty for improving his lie at The Open. According to the Quadrilateral, the request was denied. MORE: https://ow.ly/Q9Fx50Zq0iX
The @Big12Conference has finalized a multiyear deal with @MonsterEnergy worth around $20 million annually 🤝

The agreement includes a co-branded jersey patch, field and court logos, and is expected to provide member schools around $1 million annually.

Via @bportnoy15 | https://ow.ly/m2CI50Zl4gC
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The @Big12Conference has finalized a multiyear deal with @MonsterEnergy worth around $20 million annually 🤝 The agreement includes a co-branded jersey patch, field and court logos, and is expected to provide member schools around $1 million annually. Via @bportnoy15 | https://ow.ly/m2CI50Zl4gC
NASCAR drivers don’t have the same crossover appeal in mainstream America that they once did, according to data from the Sports Poll by SSRS 🏎️

One of the biggest shifts: the rise of NASCAR fans who have no favorite driver.

MORE: https://ow.ly/KZv850ZR4U2
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NASCAR drivers don’t have the same crossover appeal in mainstream America that they once did, according to data from the Sports Poll by SSRS 🏎️ One of the biggest shifts: the rise of NASCAR fans who have no favorite driver. MORE: https://ow.ly/KZv850ZR4U2
Buffalo’s new $2.2B Highmark Stadium opens this summer with a canopy preventing snowfall on most seats, heated field and concourses, and climate-controlled warmup areas. 

A modern, identity-driven build that keeps football outdoors.

https://t.co/d1rORnbdSp
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Buffalo’s new $2.2B Highmark Stadium opens this summer with a canopy preventing snowfall on most seats, heated field and concourses, and climate-controlled warmup areas. A modern, identity-driven build that keeps football outdoors. https://t.co/d1rORnbdSp
Louisville athletics expects to run a record deficit of about $30 million in FY27, its fifth negative balance in eight years. 

The projected deficit is $18.8 million higher than the department’s $11.2 million deficit in FY26.

Via @courierjournal | https://t.co/nca5x3py5M
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Louisville athletics expects to run a record deficit of about $30 million in FY27, its fifth negative balance in eight years. The projected deficit is $18.8 million higher than the department’s $11.2 million deficit in FY26. Via @courierjournal | https://t.co/nca5x3py5M
The @NBA just completed its best three-year attendance stretch ever.

22.18M fans, 18,108 per game, 97% arena capacity, 11 teams with sellout seasons. 

Third straight year hitting those marks.

https://t.co/fJC1ZoJ1ab
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The @NBA just completed its best three-year attendance stretch ever. 22.18M fans, 18,108 per game, 97% arena capacity, 11 teams with sellout seasons. Third straight year hitting those marks. https://t.co/fJC1ZoJ1ab
Donna Brothers will make her final Kentucky Derby appearance on horseback for NBC Sports on Saturday, closing a 26-year run as the network’s track reporter 🏇

Brothers has been part of all 26 of NBC Sports’ Kentucky Derby broadcasts.

MORE: https://t.co/3Kac4sdeUE
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Donna Brothers will make her final Kentucky Derby appearance on horseback for NBC Sports on Saturday, closing a 26-year run as the network’s track reporter 🏇 Brothers has been part of all 26 of NBC Sports’ Kentucky Derby broadcasts. MORE: https://t.co/3Kac4sdeUE
NC State’s NIL agreement says athletes can lose 50% of their payment if confidentiality terms are leaked. Even if the leak comes from parents, agents, or attorneys.
 
NIL clauses like NC State's don’t just hurt athletes — they create financial risk, discourage participation, raise legal/ethical concerns, and could set a dangerous trend across college sports.

(via @heitner)
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NC State’s NIL agreement says athletes can lose 50% of their payment if confidentiality terms are leaked. Even if the leak comes from parents, agents, or attorneys. NIL clauses like NC State's don’t just hurt athletes — they create financial risk, discourage participation, raise legal/ethical concerns, and could set a dangerous trend across college sports. (via @heitner)

Sports Business Journal (@SBJ) X Stats & Analytics

Sports Business Journal (@SBJ) has 148K X followers with a 0.25% engagement rate over the past 12 months. Across 4.06K posts, Sports Business Journal received 183K total likes and 77.8M impressions, averaging 45.2 likes per post. This page tracks Sports Business Journal's performance metrics, top content, and engagement trends — updated daily.

Sports Business Journal (@SBJ) X Analytics FAQ

How many X (Twitter) followers does Sports Business Journal have?+
Sports Business Journal (@SBJ) has 148K X (Twitter) followers as of October 2026.
What is Sports Business Journal's X (Twitter) engagement rate?+
Sports Business Journal's X (Twitter) engagement rate is 0.25% over the last 12 months, based on 4.06K posts.
How many likes does Sports Business Journal get on X (Twitter)?+
Sports Business Journal received 183K total likes across 4.06K posts in the last 12 months, averaging 45.2 likes per post.
How many X (Twitter) impressions does Sports Business Journal get?+
Sports Business Journal's X (Twitter) content generated 77.8M total impressions over the last 12 months.