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followers
28.7M
impressions
29.7B
likes
1.07B
comments
47.1M
posts
11.3K
engagement
3.17%
emv
$921M
Average per post
2.62M

Key Metrics

Distributions

Top Content

#PressPlay: Yesss! Manager #BlueIvy stayed cool and composed, handling this moment with #Beyonce’s hair like a pro. Graceful as always! 👏🏾✍🏾: #TSRStaffLG
33.6M
894K
13.8K
11mo ago
theshaderoom
#PressPlay: Yesss! Manager #BlueIvy stayed cool and composed, handling this moment with #Beyonce’s hair like a pro. Graceful as always! 👏🏾✍🏾: #TSRStaffLG
#TSRBlackExcellence: Wow!!! Talk about Black excellence! Student #AnthonyJeanmarieIV was celebrated as his university announced all the honors he graduated with as he walked across the stage! Anthony graduated summa cum laude with his Bachelor’s in Sociology. He made the Dean’s List 8x and received honors in sociology, political science, and mass communication! He ain’t stoppin there! Anthony is going IVY LEAGUE, headed to Columbia University in the fall to start his Master’s Degree program! Congratulations 🍾! Hard work pays off! (Swipe) (📸/🎥: @aj.wavy_) ✍🏾: #TSRStaffST
23.4M
935K
19.2K
11mo ago
theshaderoom
#TSRBlackExcellence: Wow!!! Talk about Black excellence! Student #AnthonyJeanmarieIV was celebrated as his university announced all the honors he graduated with as he walked across the stage! Anthony graduated summa cum laude with his Bachelor’s in Sociology. He made the Dean’s List 8x and received honors in sociology, political science, and mass communication! He ain’t stoppin there! Anthony is going IVY LEAGUE, headed to Columbia University in the fall to start his Master’s Degree program! Congratulations 🍾! Hard work pays off! (Swipe) (📸/🎥: @aj.wavy_) ✍🏾: #TSRStaffST
#TSRMetGala: Baby #3 is in the OVEN 🤰🏽! Rihanna debuts her baby bump on the Met Gala carpet! (📸: @gettyimages) ✍🏾: #TSRStaffST Theme: “Superfine: Tailoring Black Style” Dress Code: “Tailored for You”
23.2M
929K
15.9K
11mo ago
theshaderoom
#TSRMetGala: Baby #3 is in the OVEN 🤰🏽! Rihanna debuts her baby bump on the Met Gala carpet! (📸: @gettyimages) ✍🏾: #TSRStaffST Theme: “Superfine: Tailoring Black Style” Dress Code: “Tailored for You”
#TSRTakeAMoment: Actor #EricDane shared a heartfelt message to his daughters in his final interview before his passing Thursday following a battle with ALS. In an emotional sit-down, filmed last November for the Netflix special “Famous Last Words” alongside Brad Falchuk, is set to air posthumously. During the hour-long conversation, Dane reflected on his life, legacy and how his diagnosis reshaped his outlook on the world. ___________________________ In one touching moment, he delivered four specific messages to his daughters, Billie and Georgia. His first message: “Live right now in the present.” “The past contains regrets. The future remains unknown,” he said. “So you have to live now. The present is all you have. Treasure it, cherish every moment.” Our thoughts are with his family and loved ones 🙏🏽🕊️SWIPE ✍🏾#TSRStaffAS 📷/📹:(@netflix @gettyimages )
22.8M
910K
44.8K
2mo ago
theshaderoom
#TSRTakeAMoment: Actor #EricDane shared a heartfelt message to his daughters in his final interview before his passing Thursday following a battle with ALS. In an emotional sit-down, filmed last November for the Netflix special “Famous Last Words” alongside Brad Falchuk, is set to air posthumously. During the hour-long conversation, Dane reflected on his life, legacy and how his diagnosis reshaped his outlook on the world. ___________________________ In one touching moment, he delivered four specific messages to his daughters, Billie and Georgia. His first message: “Live right now in the present.” “The past contains regrets. The future remains unknown,” he said. “So you have to live now. The present is all you have. Treasure it, cherish every moment.” Our thoughts are with his family and loved ones 🙏🏽🕊️SWIPE ✍🏾#TSRStaffAS 📷/📹:(@netflix @gettyimages )
#TSRGoldenGlobes: Ooo! Both leading ladies from Sinners showed off their baby bumps on the red carpet! The whole cast serving looks!!! (Swipe) (📸: @gettyimages) ✍🏾: #TSRStaffST
19.7M
787K
6.05K
3mo ago
theshaderoom
#TSRGoldenGlobes: Ooo! Both leading ladies from Sinners showed off their baby bumps on the red carpet! The whole cast serving looks!!! (Swipe) (📸: @gettyimages) ✍🏾: #TSRStaffST
#TSRBaeWatch: #TSRSports — 🥹 Tooooo sweet! 💞 Donovan Mitchell spotted with #CocoJones following her performance of “Lift Every Voice and Sing” at Super Bowl LX. 🏈❤️ (📸: @gettyimages) ✍🏾: #TSRStaffLG #TSRSuperBowl
19.2M
766K
5.57K
2mo ago
theshaderoom
#TSRBaeWatch: #TSRSports — 🥹 Tooooo sweet! 💞 Donovan Mitchell spotted with #CocoJones following her performance of “Lift Every Voice and Sing” at Super Bowl LX. 🏈❤️ (📸: @gettyimages) ✍🏾: #TSRStaffLG #TSRSuperBowl
#TSRProposals: Aww! Congratulations 🎉! G Herbo Proposes To Taina ❤️💍! ✍🏾: #TSRStaffST
19.0M
759K
13.2K
3mo ago
theshaderoom
#TSRProposals: Aww! Congratulations 🎉! G Herbo Proposes To Taina ❤️💍! ✍🏾: #TSRStaffST
#TeyanaTaylor to the rescue! TT & her team hooked up a content creator who went viral after trying to recreate her hairstyle and failed. Teyana needs to go ahead and open up her books! SWIPE ✍🏾#TSRStaffASx 📹:(@lovechanellenje )
18.8M
753K
20.7K
2mo ago
theshaderoom
#TeyanaTaylor to the rescue! TT & her team hooked up a content creator who went viral after trying to recreate her hairstyle and failed. Teyana needs to go ahead and open up her books! SWIPE ✍🏾#TSRStaffASx 📹:(@lovechanellenje )
#PressPlay—#TSRKillaComments: *#Rihanna has entered the chat.😭 She hopped in #EvelynLozada’s comments tew quick after she saw her dancing with this filter.🤣(📸:@gettyimages) ✍🏾:#TSRStaffJR
18.3M
242K
13.4K
11mo ago
theshaderoom
#PressPlay—#TSRKillaComments: *#Rihanna has entered the chat.😭 She hopped in #EvelynLozada’s comments tew quick after she saw her dancing with this filter.🤣(📸:@gettyimages) ✍🏾:#TSRStaffJR
#TSRMommyDuties: She’s a superstar, but a mommy first 🥹❤️! #Beyonce’s daughters #BlueIvy and #RumiCarter join their mom on stage for her first ‘Cowboy Carter’ tour stop in Los Angeles! (Swipe) ✍🏾: #TSRStaffST
18.2M
729K
24.2K
1y ago
theshaderoom
#TSRMommyDuties: She’s a superstar, but a mommy first 🥹❤️! #Beyonce’s daughters #BlueIvy and #RumiCarter join their mom on stage for her first ‘Cowboy Carter’ tour stop in Los Angeles! (Swipe) ✍🏾: #TSRStaffST
#PressPlay—#TSRBeauty: C’mon bawdy!🙌🏾 #ChloeBailey and #HalleBailey with the “I’m so ATL” trend.🍑 ✍🏾:#TSRStaffJR
18.1M
466K
7.29K
11mo ago
theshaderoom
#PressPlay—#TSRBeauty: C’mon bawdy!🙌🏾 #ChloeBailey and #HalleBailey with the “I’m so ATL” trend.🍑 ✍🏾:#TSRStaffJR
#TSRKillaComments: #SummerWalker steps into The Shade Room and co-signs #21Savage hugging the wall when walking alongside #KendallJenner 😩! (🎥: @gettyimages) ✍🏾: #TSRStaffST
18.1M
301K
9.61K
2mo ago
theshaderoom
#TSRKillaComments: #SummerWalker steps into The Shade Room and co-signs #21Savage hugging the wall when walking alongside #KendallJenner 😩! (🎥: @gettyimages) ✍🏾: #TSRStaffST
#TSRCliquedUp: Too sweet!😍#MichaelBJordan and #AngelaBassett were captured exchanging this beautiful moment at the premiere of “Mission Impossible: The Final Reckoning.” (🎥:@gettyimages) (SWIPE) ✍🏾:#TSRStaffJR
17.8M
713K
6.79K
11mo ago
theshaderoom
#TSRCliquedUp: Too sweet!😍#MichaelBJordan and #AngelaBassett were captured exchanging this beautiful moment at the premiere of “Mission Impossible: The Final Reckoning.” (🎥:@gettyimages) (SWIPE) ✍🏾:#TSRStaffJR
#TSRShadySpecies: Chileeee! The elephant said, “don’t kiss me.” 😩😩😩 (🎥: @nisia_long) ✍🏾: #TSRStaffST
17.5M
301K
6.37K
11mo ago
theshaderoom
#TSRShadySpecies: Chileeee! The elephant said, “don’t kiss me.” 😩😩😩 (🎥: @nisia_long) ✍🏾: #TSRStaffST
#TSRExclusive: Okayyy! Looks like our lil mermaid #HalleBailey was out here with a new merman living her best European, summer fling yacht life. While he may be a stranger to us, it’s safe to say he’s not a stranger to Halle! The two were seen lockin’ lips, sharing cuddles, and capturing anglesss!!! What y’all think Roomies—is it giving new manss, or simply summer best life chronicles? Click the link in our bio to see more steamy pics! 
✍🏾: #TSRStaffTM 📸: Backgrid
17.4M
695K
63.6K
10mo ago
theshaderoom
#TSRExclusive: Okayyy! Looks like our lil mermaid #HalleBailey was out here with a new merman living her best European, summer fling yacht life. While he may be a stranger to us, it’s safe to say he’s not a stranger to Halle! The two were seen lockin’ lips, sharing cuddles, and capturing anglesss!!! What y’all think Roomies—is it giving new manss, or simply summer best life chronicles? Click the link in our bio to see more steamy pics! 
✍🏾: #TSRStaffTM 📸: Backgrid
#PressPlay: Oop! A fan walked up on #GHerbo and #TainaWilliams’ car and it looks like they were in the middle of a heated discussion. 👀 (🎥: @keepingupwithrelle) ✍🏾: #TSRStaffJW #TSRCollab
17.0M
232K
11.9K
7mo ago
theshaderoom
#PressPlay: Oop! A fan walked up on #GHerbo and #TainaWilliams’ car and it looks like they were in the middle of a heated discussion. 👀 (🎥: @keepingupwithrelle) ✍🏾: #TSRStaffJW #TSRCollab
#TSRAngelz: We are saddened to report on the passing of actor #EricDane who passed away on Thursday at the age of 53, only ten months after he went public about his amyotrophic lateral sclerosis (ALS) diagnosis also known as Lou Gehrig’s Disease. Dane was recognized for his work as an actor with notable roles in series such as ‘Grey’s Anatomy’ and ‘Euphoria’. ____________________________________ In a family statement submitted to ‘PEOPLE’, it stated “With heavy hearts, we share that Eric Dane passed on Thursday afternoon following a courageous battle with ALS. He spent his final days surrounded by dear friends, his devoted wife, and his two beautiful daughters, Billie and Georgia, who were the center of his world. Throughout his journey with ALS, Eric became a passionate advocate for awareness and research, determined to make a difference for others facing the same fight. He will be deeply missed and lovingly remembered always. Eric adored his fans and is forever grateful for the outpouring of love and support he’s received. The family has asked for privacy as they navigate this impossible time.” #Roomies, let's keep his family in prayer during this time.🙏🏾(📸:@gettyimages) ✍🏾:#TSRStaffJR
16.8M
671K
74.5K
2mo ago
theshaderoom
#TSRAngelz: We are saddened to report on the passing of actor #EricDane who passed away on Thursday at the age of 53, only ten months after he went public about his amyotrophic lateral sclerosis (ALS) diagnosis also known as Lou Gehrig’s Disease. Dane was recognized for his work as an actor with notable roles in series such as ‘Grey’s Anatomy’ and ‘Euphoria’. ____________________________________ In a family statement submitted to ‘PEOPLE’, it stated “With heavy hearts, we share that Eric Dane passed on Thursday afternoon following a courageous battle with ALS. He spent his final days surrounded by dear friends, his devoted wife, and his two beautiful daughters, Billie and Georgia, who were the center of his world. Throughout his journey with ALS, Eric became a passionate advocate for awareness and research, determined to make a difference for others facing the same fight. He will be deeply missed and lovingly remembered always. Eric adored his fans and is forever grateful for the outpouring of love and support he’s received. The family has asked for privacy as they navigate this impossible time.” #Roomies, let's keep his family in prayer during this time.🙏🏾(📸:@gettyimages) ✍🏾:#TSRStaffJR
#TSRDaddyDuties — San Quentin State Prison in California held a special event that brought together 16 incarcerated fathers with their daughters in a transformed chapel. The fathers, dressed in suits and ties, stood waiting as their daughters, wearing dresses, walked down a red carpet to meet them. ___________________________________ Inside the chapel, the reunited families danced and created new memories. The evening concluded with the fathers reading heartfelt letters they had written to their daughters. (SWIPE) — (📸: @godbehindbars) ✍🏾: #TSRStaffLG
16.7M
670K
18.9K
10mo ago
theshaderoom
#TSRDaddyDuties — San Quentin State Prison in California held a special event that brought together 16 incarcerated fathers with their daughters in a transformed chapel. The fathers, dressed in suits and ties, stood waiting as their daughters, wearing dresses, walked down a red carpet to meet them. ___________________________________ Inside the chapel, the reunited families danced and created new memories. The evening concluded with the fathers reading heartfelt letters they had written to their daughters. (SWIPE) — (📸: @godbehindbars) ✍🏾: #TSRStaffLG
Ooo! They made it!!! #TravisHunter & #LeannaLenee show off their wedding rings! ✍🏾: #TSRStaffST
16.7M
218K
28.4K
11mo ago
theshaderoom
Ooo! They made it!!! #TravisHunter & #LeannaLenee show off their wedding rings! ✍🏾: #TSRStaffST
How precious?!! 🥹 #Rihanna just shared the sweetest pic of her and #ASAPRocky’s newborn baby girl, and revealed her name is “Rocki Irish Mayers.” ❤️ (SWIPE) ✍🏾: #TSRStaffLG
16.7M
668K
7.45K
7mo ago
theshaderoom
How precious?!! 🥹 #Rihanna just shared the sweetest pic of her and #ASAPRocky’s newborn baby girl, and revealed her name is “Rocki Irish Mayers.” ❤️ (SWIPE) ✍🏾: #TSRStaffLG

The Shade Room (@theshaderoom) Instagram Stats & Analytics

The Shade Room (@theshaderoom) has 28.7M Instagram followers with a 3.17% engagement rate over the past 12 months. Across 11.3K posts, The Shade Room received 1.07B total likes and 11.9B impressions, averaging 94.8K likes per post. This page tracks The Shade Room's performance metrics, top content, and engagement trends — updated daily.

The Shade Room (@theshaderoom) Instagram Analytics FAQ

How many Instagram followers does The Shade Room have?+
The Shade Room (@theshaderoom) has 28.7M Instagram followers as of April 2026.
What is The Shade Room's Instagram engagement rate?+
The Shade Room's Instagram engagement rate is 3.17% over the last 12 months, based on 11.3K posts.
How many likes does The Shade Room get on Instagram?+
The Shade Room received 1.07B total likes across 11.3K posts in the last 12 months, averaging 94.8K likes per post.
How many Instagram impressions does The Shade Room get?+
The Shade Room's Instagram content generated 11.9B total impressions over the last 12 months.