NewGet @zillow's full report
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followers
500K
impressions
205M
likes
2.44M
comments
15.9K
posts
458
engagement
0.747%
emv
$4.73M
Average per post
447K

Key Metrics

Distributions

Top Content

It all started in that one apartment from mood boards and a vision I couldn’t quite put into words yet. 🏡 With a lot of faith, late nights, and help from Zillow, those dreams of owning a home finally became my reality. From styling small corners to designing rooms that tell my story, this journey has been more than just about interiors, it’s been about building a space that’s truly mine. #ZillowPartner
67.8M
10.4K
114
8mo ago
zillow
It all started in that one apartment from mood boards and a vision I couldn’t quite put into words yet. 🏡 With a lot of faith, late nights, and help from Zillow, those dreams of owning a home finally became my reality. From styling small corners to designing rooms that tell my story, this journey has been more than just about interiors, it’s been about building a space that’s truly mine. #ZillowPartner
Summer plans = using my amenities
2.88M
6.85K
25
5mo ago
zillow
Summer plans = using my amenities
This and a fair housing market where every buyer can see every home 💙
2.63M
6.22K
51
5mo ago
zillow
This and a fair housing market where every buyer can see every home 💙
Post-bedtime doom scrolling on @zillow is how we’re surviving parenting this holiday season. Apparently in-law suites were trending on Zillow this year. Make of that what you will… #ZillowPartner
2.22M
43.4K
119
11mo ago
zillow
Post-bedtime doom scrolling on @zillow is how we’re surviving parenting this holiday season. Apparently in-law suites were trending on Zillow this year. Make of that what you will… #ZillowPartner
We're now obsessed with windows in unexpected places 😌 🔗 Link in bio 🤝 Listing c/o: @bonnieglennhomesli, Daniel Gale, Sotheby's International Realty #Zillowing #HouseHunting #HouseTour
2.15M
24.9K
40
1mo ago
zillow
We're now obsessed with windows in unexpected places 😌 🔗 Link in bio 🤝 Listing c/o: @bonnieglennhomesli, Daniel Gale, Sotheby's International Realty #Zillowing #HouseHunting #HouseTour
Zillow Rentals photo booth at #TheDevilWearsPrada2 World Premiere = hotter than the club 🥵
1.75M
1.09K
20
6mo ago
zillow
Zillow Rentals photo booth at #TheDevilWearsPrada2 World Premiere = hotter than the club 🥵
Every October, I set up our backyard for a Halloween movie night. The kids pick the movie, I bring the REESE’S. 🎃 Nights like this get us in the spirit to go out trick-or-treating in our neighborhood! #ZillowPartner #REESESPartner REESE’S gets you stocked up, Zillow gets you to the right neighborhood. This Halloween, they found the house that has it all. Link in bio to tour the REESE’S Halloween House on Zillow.
1.72M
21.7K
49
3w ago
zillow
Every October, I set up our backyard for a Halloween movie night. The kids pick the movie, I bring the REESE’S. 🎃 Nights like this get us in the spirit to go out trick-or-treating in our neighborhood! #ZillowPartner #REESESPartner REESE’S gets you stocked up, Zillow gets you to the right neighborhood. This Halloween, they found the house that has it all. Link in bio to tour the REESE’S Halloween House on Zillow.
What I really want is minimal stairs, tons of space, and a side of fries to go with it 😉
1.70M
644
40
8mo ago
zillow
What I really want is minimal stairs, tons of space, and a side of fries to go with it 😉
Zillowing has a funny way of turning possibility into plans
1.53M
186
5
5mo ago
zillow
Zillowing has a funny way of turning possibility into plans
Longer days mean longer scrolls *on the patio, of course*
1.50M
60.1K
19
8mo ago
zillow
Longer days mean longer scrolls *on the patio, of course*
Looking to make your home stand out? The right paint color could boost your home's appeal and even increase offers 👀 We partnered with @sherwinwilliams to find the colors homebuyers love the most.
1.50M
309
19
1mo ago
zillow
Looking to make your home stand out? The right paint color could boost your home's appeal and even increase offers 👀 We partnered with @sherwinwilliams to find the colors homebuyers love the most.
If you’re looking to sell, make sure your home is on the website with over 235M average monthly visits 🤭
1.45M
8.60K
26
5mo ago
zillow
If you’re looking to sell, make sure your home is on the website with over 235M average monthly visits 🤭
The clock struck midnight and your kitchen said “remember me???”
1.41M
56.5K
15
10mo ago
zillow
The clock struck midnight and your kitchen said “remember me???”
When 2026 started, your neutral era ended 👏
1.34M
3.59K
29
10mo ago
zillow
When 2026 started, your neutral era ended 👏
What can you live without 👀
1.34M
53.5K
870
5mo ago
zillow
What can you live without 👀
Truly so important
1.31M
9.37K
118
12mo ago
zillow
Truly so important
Commanding views. Elegant stonework. And yes, the Iron Throne. Tour the Red Keep, now on Zillow (zillow.com/house/the-red-keep) or at the link in bio and don’t miss new episodes of #HOTD, Sundays on @hbomax.
1.30M
54.0K
230
4mo ago
zillow
Commanding views. Elegant stonework. And yes, the Iron Throne. Tour the Red Keep, now on Zillow (zillow.com/house/the-red-keep) or at the link in bio and don’t miss new episodes of #HOTD, Sundays on @hbomax.
ICYMI: You can now tour more homes in Azeroth on Zillow for Warcraft 🤯 (link in bio or visit Zillow.com/Warcraft)
1.28M
1.57K
26
8mo ago
zillow
ICYMI: You can now tour more homes in Azeroth on Zillow for Warcraft 🤯 (link in bio or visit Zillow.com/Warcraft)
Drop something that’s almost as good as winning album of the year ⤵️
1.20M
48.0K
23
9mo ago
zillow
Drop something that’s almost as good as winning album of the year ⤵️
Those repairs are gonna be costly
1.20M
1.81K
12
9mo ago
zillow
Those repairs are gonna be costly

Zillow (@zillow) Instagram Stats & Analytics

Zillow (@zillow) has 500K Instagram followers with a 0.75% engagement rate over the past 12 months. Across 458 posts, Zillow received 2.44M total likes and 205M impressions, averaging 5.33K likes per post. This page tracks Zillow's performance metrics, top content, and engagement trends — updated daily. To benchmark @zillow against other accounts, use Socialpruf's Instagram competitor analysis tool.

Zillow (@zillow) Instagram Analytics FAQ

How many Instagram followers does Zillow have?+
Zillow (@zillow) has 500K Instagram followers as of November 2026.
What is Zillow's Instagram engagement rate?+
Zillow's Instagram engagement rate is 0.75% over the last 12 months, based on 458 posts.
How many likes does Zillow get on Instagram?+
Zillow received 2.44M total likes across 458 posts in the last 12 months, averaging 5.33K likes per post.
How many Instagram impressions does Zillow get?+
Zillow's Instagram content generated 205M total impressions over the last 12 months.
Can I compare Zillow with other Instagram accounts?+
Yes. Add @zillow to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.