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followers
7.46M
impressions
80.5M
likes
2.19M
comments
69.9K
posts
363
engagement
1.99%
emv
$2.25M
Average per post
222K
Key Metrics
Impressions
monthly
Distributions
Content
2.49M
99.8K
296
2w ago
bathandbodyworks
The drop the galaxy’s been waiting for has finally landed 🚀 STAR WARS™ x Bath & Body Works is here with Force Flow and Bounty Hunter 🪐. Available in stores + online.
Experience Star Wars: The Mandalorian and Grogu only in theaters and IMAX May 22.
2.22M
88.7K
1.06K
3mo ago
bathandbodyworks
Consider this your sign to step into your story 👑 The NEW limited-edition Disney Princess Collection by Bath & Body Works arrives on 2.13 in stores + online ✨ Seven iconic fragrances - including highly requested newcomers and returning royalty ✨
Meet the lineup
🤍 Life's a Fairytale
🩵 Mulan
🩷 Aurora
💜 Rapunzel
💙 Snow White
💚 Tiana
💛 Belle
1.57M
36.7K
490
3w ago
bathandbodyworks
New, limited-edition scents inspired by a galaxy far, far away….STAR WARS: The Mandalorian and Grogu and Bath & Body Works. Catch this collection before it jumps to hyperspace.
🌿 Force Flow: a tiny, but powerful scent of galactic green apple, salted lavender and cosmic sage.
🚀 Bounty Hunter: a bold blend of Beskar sea salt, solar woods and protective patchouli.
🪐 Ice Planet: a refreshing mix of frozen cypress, glistening water and radiant amber.
Bath & Body Works Rewards members: Get exclusive access on May 4 to shop the collectible Ice Planet 3-Wick Candle and accessories. Online only.
Full collection launching in Bath & Body Works stores and online on May 11. This is the Way.
See Star Wars: The Mandalorian and Grogu only in theaters May 22.
1.25M
46.5K
1.07K
9mo ago
bathandbodyworks
@Disney Villains are taking over Bath & Body Works - and it’s dangerously good. Disney’s The Evil Queen and Maleficent are up to something fabulously wicked. Ready to pick your potion?
🔮 8.26–8.27: Rewards Members get early access (online only)
🔥 9.3: The Disney Villains by Bath & Body Works Collection hits stores globally
1.21M
48.4K
700
9mo ago
bathandbodyworks
Villain era loading…Disney's Maleficent is all power and fierce energy. The Evil Queen is sharp glamor and cold ambition.
The @Disney Villains Collection drops early for Rewards Members 8.26-8.27 online. In stores globally 9.3.
1.01M
40.4K
539
3mo ago
bathandbodyworks
A fairytale afternoon filled with florals, fragrance and high tea ✨🫖 We had so much fun celebrating the Disney Princess Collection by Bath & Body Works in the dreamiest setting with some of our friends! 👑
Rewards Members get exclusive early access to the Life’s a Fairytale fragrance collection and exclusive product on 2.12 online only, the entire collection will be in store and online starting 2.13! 🤩
860K
17.6K
251
3mo ago
bathandbodyworks
#AD Serving looks AND fragrance 🌹🦋 Which rose pick is your inspo?
859K
19.3K
96
3mo ago
bathandbodyworks
#Ad A cookie straight out of a storybook ✨📖
781K
25.8K
744
3mo ago
bathandbodyworks
The next chapter is almost here 📖 🪶 Check back tomorrow for an announcement 👀
779K
26.1K
220
8mo ago
bathandbodyworks
@elinaogawa is mastering the villain aesthetic 💅💀
726K
22.8K
794
3mo ago
bathandbodyworks
The story just got GOOD 📖 🏰 The NEW limited-edition Disney Princess Collection by Bath & Body Works lands on 2.13 in stores + online 👸 Seven fragrances – including highly requested new princesses and returning royalty 💫
Meet the whole cast:
🤍 Life’s a Fairytale
🩵 Mulan
🩷 Aurora
💜 Rapunzel
💙 Snow White
💚 Tiana
💛 Belle
Plus, Rewards Member get early access to shop Life’s a Fairytale fragrance collection and exclusive product on 2.12 online only 👸 Not a member? Sign up at the link in bio.
668K
10.4K
82
3mo ago
bathandbodyworks
#AD Love out loud with the sweetest Valentine’s Day gift basket💘🍒
665K
26.0K
524
2mo ago
bathandbodyworks
It’s PEEPS® season 🐰 🍭 Bath & Body Works x PEEPS® is coming with the new Peepin’ It Real Collection! Rewards Members get early access on 3.01 to shop 9 products + 1 member exclusive item (online only) 🍬 The sweet scent blends fluffy marshmallow, sugar crystals, and whipped vanilla. Grab the full collection in stores + online on 3.02 💛
647K
25.9K
297
5mo ago
bathandbodyworks
Still thinking about Candles? Same. Annual Candle Day is here and 3-Wick Candles are $9.95 🕯️ Load up on all your go-tos + something new! What scents are you adding to your haul?
Ends 12.07. Limit 24. Exclusions apply. See link in bio for more details.
643K
11.2K
109
9mo ago
bathandbodyworks
Creativity served with a side of vengeance 🖤 @lizziebakesco @disney
640K
10.4K
218
4mo ago
bathandbodyworks
Same excitement, different year 😍 @itskatesteinberg
566K
22.6K
175
7mo ago
bathandbodyworks
A show-stopping entrance: limited-edition Dazzling Diamond PocketBac drops 10.13 with notes of sparkling orange, velvety blackberries, sugar crystals 💎✨ Available in stores + online.
564K
22.6K
116
4mo ago
bathandbodyworks
#AD The Semi-Annual Sale has a way of changing plans
562K
10.0K
144
7mo ago
bathandbodyworks
Say hello to your new scent playground!
The Scent Lab is here: 10 single fragrances you can wear solo or layer to build your signature scent. Warm, fruity, woodsy, floral, gourmand… mix what you love and make it so you.
Step inside the lab with:
✨ Wild Vanilla
✨ Toasted Pistachio
✨ Smooth Sandalwood
✨ Zesty Peach
✨ Amber Suede
✨ Vibrant Jasmine
✨Oceanside Splash
✨ Blackberry Burst
✨ Delicate Iris
✨ Coconut Nectar
Which fragrance combos are you excited to try?
Available in stores + online.
📸 aqua4me on TikTok
548K
21.9K
113
11mo ago
bathandbodyworks
#AD Real ones moisturize. Pass it on
Bath & Body Works (@bathandbodyworks) Instagram Stats & Analytics
Bath & Body Works (@bathandbodyworks) has 7.46M Instagram followers with a 1.99% engagement rate over the past 12 months. Across 363 posts, Bath & Body Works received 2.19M total likes and 49.8M impressions, averaging 6.04K likes per post. This page tracks Bath & Body Works's performance metrics, top content, and engagement trends — updated daily.
Bath & Body Works (@bathandbodyworks) Instagram Analytics FAQ
How many Instagram followers does Bath & Body Works have?+
Bath & Body Works (@bathandbodyworks) has 7.46M Instagram followers as of May 2026.
What is Bath & Body Works's Instagram engagement rate?+
Bath & Body Works's Instagram engagement rate is 1.99% over the last 12 months, based on 363 posts.
How many likes does Bath & Body Works get on Instagram?+
Bath & Body Works received 2.19M total likes across 363 posts in the last 12 months, averaging 6.04K likes per post.
How many Instagram impressions does Bath & Body Works get?+
Bath & Body Works's Instagram content generated 49.8M total impressions over the last 12 months.