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followers
7.55M
impressions
133M
likes
2.69M
comments
52.3K
posts
422
engagement
1.27%
emv
$3.39M
Average per post
315K
Key Metrics
Impressions
monthly
Distributions
Content
16.0M
10.0K
230
2mo ago
bathandbodyworks
Why not take a crazy chance and check back tomorrow for some juicy news? 🍉 🍊 🍓 🍌
7.68M
15.3K
267
2mo ago
bathandbodyworks
At this point @hilaryduff is basically a Fruit Fusion magician 👐
6.02M
15.4K
149
1mo ago
bathandbodyworks
Dun dun dun dunnn … now playing: your fall favorites 🏈
5.85M
9.97K
150
2mo ago
bathandbodyworks
No one has more fun with the Fruit Fusion Collection than @hilaryduff 🎤 🍌
3.84M
135K
2.50K
2mo ago
bathandbodyworks
Summer just got a whole lot juicier … #BathandBodyWorks_Partner
Fruit Fusion by Bath & Body Works just turned fruity body care into the hottest routine with new scents: Watermelon Whirl, Tangerine Twirl, Berry Bliss, Banana Blend 🍉🍊🍓🍌
2.52M
101K
294
4mo ago
bathandbodyworks
The drop the galaxy’s been waiting for has finally landed 🚀 STAR WARS™ x Bath & Body Works is here with Force Flow and Bounty Hunter 🪐. Available in stores + online.
Experience Star Wars: The Mandalorian and Grogu only in theaters and IMAX May 22.
2.22M
88.6K
1.05K
7mo ago
bathandbodyworks
Consider this your sign to step into your story 👑 The NEW limited-edition Disney Princess Collection by Bath & Body Works arrives on 2.13 in stores + online ✨ Seven iconic fragrances - including highly requested newcomers and returning royalty ✨
Meet the lineup
🤍 Life's a Fairytale
🩵 Mulan
🩷 Aurora
💜 Rapunzel
💙 Snow White
💚 Tiana
💛 Belle
1.91M
76.5K
1.21K
1mo ago
bathandbodyworks
The gates of Halloween Town are opening on 8.17 when Disney Tim Burton's The Nightmare Before Christmas x Bath & Body Works Collection drops 🎃 🧪
Get ready to meet two iconic fragrances inspired by your favorite duo:
🎃 Jack Skellington (pumpkin screams, glowing palo santo and spooky spiced vanilla)
🪡 Sally (ghastly blooms, berry patchwork and forbidden tonka)
💀 Rewards Members get to shop the exclusive Hands 3-wick candle pedestal and some of the new collection early on 8.16 (online only).
The complete collection is available in stores and online on 8.17.
1.58M
36.7K
489
4mo ago
bathandbodyworks
New, limited-edition scents inspired by a galaxy far, far away….STAR WARS: The Mandalorian and Grogu and Bath & Body Works. Catch this collection before it jumps to hyperspace.
🌿 Force Flow: a tiny, but powerful scent of galactic green apple, salted lavender and cosmic sage.
🚀 Bounty Hunter: a bold blend of Beskar sea salt, solar woods and protective patchouli.
🪐 Ice Planet: a refreshing mix of frozen cypress, glistening water and radiant amber.
Bath & Body Works Rewards members: Get exclusive access on May 4 to shop the collectible Ice Planet 3-Wick Candle and accessories. Online only.
Full collection launching in Bath & Body Works stores and online on May 11. This is the Way.
See Star Wars: The Mandalorian and Grogu only in theaters May 22.
1.32M
52.8K
323
1mo ago
bathandbodyworks
It’s National Watermelon Day and guess how we’re celebrating…Fruit Fusion by Bath & Body Works of course ✨🍉 #ad
1.28M
51.4K
1.41K
1mo ago
bathandbodyworks
Do you live for a good scare? Or are you more of a hopeless romantic? Pick your potion (no deadly nightshade, we promise):
💀 Jack Skellington (pumpkin screams, glowing palo santo and spooky spiced vanilla)
🪡 Sally (ghastly blooms, berry patchwork and forbidden tonka)
🧪 Rewards Members today is your day! Shop the exclusive Hands 3-wick candle pedestal and some of new collection online only.
Disney Tim Burton’s The Nightmare Before Christmas x Bath & Body Works launches tomorrow 8.17. In stores + online.
1.20M
47.9K
621
2mo ago
bathandbodyworks
👻 Step into the haunted circus for a scream-worthy sneak peek! The Halloween preview runs through 7.05. Everyone gets access to shop a portion of the collection, while Rewards Members also get loyalty exclusive products 🐈⬛
Not a member? Click the link in bio to sign up.
The full collection arrives in stores + online on 7.06 🎃
1.01M
40.3K
540
7mo ago
bathandbodyworks
A fairytale afternoon filled with florals, fragrance and high tea ✨🫖 We had so much fun celebrating the Disney Princess Collection by Bath & Body Works in the dreamiest setting with some of our friends! 👑
Rewards Members get exclusive early access to the Life’s a Fairytale fragrance collection and exclusive product on 2.12 online only, the entire collection will be in store and online starting 2.13! 🤩
944K
19.9K
253
7mo ago
bathandbodyworks
#AD Serving looks AND fragrance 🌹🦋 Which rose pick is your inspo?
863K
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96
7mo ago
bathandbodyworks
#Ad A cookie straight out of a storybook ✨📖
809K
32.4K
189
1mo ago
bathandbodyworks
The cutest part of your fall routine just dropped: lip oils paired with charms you’ll want to keep close all season 🍎 🏈
Plus, every swipe comes with benefits:
👄 Conditions and nourishes with coconut oil, leaving lips feeling renewed.
👄 Leaves your lips shiny, glossed and ultra-soft.
👄 Dermatologist approved*
*Based on an independent testing review by board-certified dermatologist
787K
25.7K
742
7mo ago
bathandbodyworks
The next chapter is almost here 📖 🪶 Check back tomorrow for an announcement 👀
779K
32.6K
193
2mo ago
bathandbodyworks
#AD This and being in bed by 8pm 🌙💕 The @bathandbodyworks Cafe Collection is here and I couldn’t be more in love. The coziest scents for my homebody self - Pink Matcha Latte, Bookloft, Almond Croissant, Caramel Vanilla 😭🫶🏻 My room basically smells like you just walked into your favorite bookstore. Shop these finds cozy while they are here at Bath and Body Works 📖🍵🥐 #BathandBodyWorks_Partner
736K
5.56K
106
2mo ago
bathandbodyworks
Hilary Duff making the setup look easy and the shot look iconic on the Fruit Fusion set✨
731K
22.8K
788
7mo ago
bathandbodyworks
The story just got GOOD 📖 🏰 The NEW limited-edition Disney Princess Collection by Bath & Body Works lands on 2.13 in stores + online 👸 Seven fragrances – including highly requested new princesses and returning royalty 💫
Meet the whole cast:
🤍 Life’s a Fairytale
🩵 Mulan
🩷 Aurora
💜 Rapunzel
💙 Snow White
💚 Tiana
💛 Belle
Plus, Rewards Member get early access to shop Life’s a Fairytale fragrance collection and exclusive product on 2.12 online only 👸 Not a member? Sign up at the link in bio.
Bath & Body Works (@bathandbodyworks) Instagram Stats & Analytics
Bath & Body Works (@bathandbodyworks) has 7.55M Instagram followers with a 1.27% engagement rate over the past 12 months. Across 422 posts, Bath & Body Works received 2.69M total likes and 95.3M impressions, averaging 6.37K likes per post. This page tracks Bath & Body Works's performance metrics, top content, and engagement trends — updated daily.
Bath & Body Works (@bathandbodyworks) Instagram Analytics FAQ
How many Instagram followers does Bath & Body Works have?+
Bath & Body Works (@bathandbodyworks) has 7.55M Instagram followers as of September 2026.
What is Bath & Body Works's Instagram engagement rate?+
Bath & Body Works's Instagram engagement rate is 1.27% over the last 12 months, based on 422 posts.
How many likes does Bath & Body Works get on Instagram?+
Bath & Body Works received 2.69M total likes across 422 posts in the last 12 months, averaging 6.37K likes per post.
How many Instagram impressions does Bath & Body Works get?+
Bath & Body Works's Instagram content generated 95.3M total impressions over the last 12 months.