NewGet @bathandbodyworks's full report
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followers
7.59M
impressions
139M
likes
2.91M
comments
54.9K
posts
445
engagement
1.36%
emv
$3.58M
Average per post
313K
Key Metrics
Impressions
monthly
Distributions
Content
16.0M
10.0K
229
3mo ago
bathandbodyworks
Why not take a crazy chance and check back tomorrow for some juicy news? 🍉 🍊 🍓 🍌
7.68M
15.4K
268
3mo ago
bathandbodyworks
At this point @hilaryduff is basically a Fruit Fusion magician 👐
6.03M
15.5K
152
2mo ago
bathandbodyworks
Dun dun dun dunnn … now playing: your fall favorites 🏈
5.85M
9.97K
150
3mo ago
bathandbodyworks
No one has more fun with the Fruit Fusion Collection than @hilaryduff 🎤 🍌
3.92M
136K
2.51K
3mo ago
bathandbodyworks
Summer just got a whole lot juicier … #BathandBodyWorks_Partner
Fruit Fusion by Bath & Body Works just turned fruity body care into the hottest routine with new scents: Watermelon Whirl, Tangerine Twirl, Berry Bliss, Banana Blend 🍉🍊🍓🍌
3.16M
102K
1.46K
5d ago
bathandbodyworks
#Ad A Thousand Wishes is here to make the holidays seem a little more magical ⛲
Make a wish, close your eyes and let the season begin ✨
Select items also available at @ultabeauty stores and Ulta.com
2.52M
101K
294
5mo ago
bathandbodyworks
The drop the galaxy’s been waiting for has finally landed 🚀 STAR WARS™ x Bath & Body Works is here with Force Flow and Bounty Hunter 🪐. Available in stores + online.
Experience Star Wars: The Mandalorian and Grogu only in theaters and IMAX May 22.
2.21M
88.6K
1.05K
8mo ago
bathandbodyworks
Consider this your sign to step into your story 👑 The NEW limited-edition Disney Princess Collection by Bath & Body Works arrives on 2.13 in stores + online ✨ Seven iconic fragrances - including highly requested newcomers and returning royalty ✨
Meet the lineup
🤍 Life's a Fairytale
🩵 Mulan
🩷 Aurora
💜 Rapunzel
💙 Snow White
💚 Tiana
💛 Belle
1.91M
76.5K
1.22K
2mo ago
bathandbodyworks
The gates of Halloween Town are opening on 8.17 when Disney Tim Burton's The Nightmare Before Christmas x Bath & Body Works Collection drops 🎃 🧪
Get ready to meet two iconic fragrances inspired by your favorite duo:
🎃 Jack Skellington (pumpkin screams, glowing palo santo and spooky spiced vanilla)
🪡 Sally (ghastly blooms, berry patchwork and forbidden tonka)
💀 Rewards Members get to shop the exclusive Hands 3-wick candle pedestal and some of the new collection early on 8.16 (online only).
The complete collection is available in stores and online on 8.17.
1.58M
36.7K
489
6mo ago
bathandbodyworks
New, limited-edition scents inspired by a galaxy far, far away….STAR WARS: The Mandalorian and Grogu and Bath & Body Works. Catch this collection before it jumps to hyperspace.
🌿 Force Flow: a tiny, but powerful scent of galactic green apple, salted lavender and cosmic sage.
🚀 Bounty Hunter: a bold blend of Beskar sea salt, solar woods and protective patchouli.
🪐 Ice Planet: a refreshing mix of frozen cypress, glistening water and radiant amber.
Bath & Body Works Rewards members: Get exclusive access on May 4 to shop the collectible Ice Planet 3-Wick Candle and accessories. Online only.
Full collection launching in Bath & Body Works stores and online on May 11. This is the Way.
See Star Wars: The Mandalorian and Grogu only in theaters May 22.
1.33M
53.3K
327
3mo ago
bathandbodyworks
It’s National Watermelon Day and guess how we’re celebrating…Fruit Fusion by Bath & Body Works of course ✨🍉 #ad
1.29M
51.4K
1.42K
2mo ago
bathandbodyworks
Do you live for a good scare? Or are you more of a hopeless romantic? Pick your potion (no deadly nightshade, we promise):
💀 Jack Skellington (pumpkin screams, glowing palo santo and spooky spiced vanilla)
🪡 Sally (ghastly blooms, berry patchwork and forbidden tonka)
🧪 Rewards Members today is your day! Shop the exclusive Hands 3-wick candle pedestal and some of new collection online only.
Disney Tim Burton’s The Nightmare Before Christmas x Bath & Body Works launches tomorrow 8.17. In stores + online.
1.20M
47.8K
621
4mo ago
bathandbodyworks
👻 Step into the haunted circus for a scream-worthy sneak peek! The Halloween preview runs through 7.05. Everyone gets access to shop a portion of the collection, while Rewards Members also get loyalty exclusive products 🐈⬛
Not a member? Click the link in bio to sign up.
The full collection arrives in stores + online on 7.06 🎃
1.01M
19.6K
275
3w ago
bathandbodyworks
#AD Making a candle cake inspired by the @bathandbodyworks Lasting Legacy collection 🎂
1.01M
40.3K
539
8mo ago
bathandbodyworks
A fairytale afternoon filled with florals, fragrance and high tea ✨🫖 We had so much fun celebrating the Disney Princess Collection by Bath & Body Works in the dreamiest setting with some of our friends! 👑
Rewards Members get exclusive early access to the Life’s a Fairytale fragrance collection and exclusive product on 2.12 online only, the entire collection will be in store and online starting 2.13! 🤩
954K
20.1K
252
9mo ago
bathandbodyworks
#AD Serving looks AND fragrance 🌹🦋 Which rose pick is your inspo?
863K
19.4K
96
8mo ago
bathandbodyworks
#Ad A cookie straight out of a storybook ✨📖
809K
32.4K
188
2mo ago
bathandbodyworks
The cutest part of your fall routine just dropped: lip oils paired with charms you’ll want to keep close all season 🍎 🏈
Plus, every swipe comes with benefits:
👄 Conditions and nourishes with coconut oil, leaving lips feeling renewed.
👄 Leaves your lips shiny, glossed and ultra-soft.
👄 Dermatologist approved*
*Based on an independent testing review by board-certified dermatologist
788K
25.7K
729
8mo ago
bathandbodyworks
The next chapter is almost here 📖 🪶 Check back tomorrow for an announcement 👀
783K
32.6K
193
3mo ago
bathandbodyworks
#AD This and being in bed by 8pm 🌙💕 The @bathandbodyworks Cafe Collection is here and I couldn’t be more in love. The coziest scents for my homebody self - Pink Matcha Latte, Bookloft, Almond Croissant, Caramel Vanilla 😭🫶🏻 My room basically smells like you just walked into your favorite bookstore. Shop these finds cozy while they are here at Bath and Body Works 📖🍵🥐 #BathandBodyWorks_Partner
Bath & Body Works (@bathandbodyworks) Instagram Stats & Analytics
Bath & Body Works (@bathandbodyworks) has 7.59M Instagram followers with a 1.36% engagement rate over the past 12 months. Across 445 posts, Bath & Body Works received 2.91M total likes and 139M impressions, averaging 6.55K likes per post. This page tracks Bath & Body Works's performance metrics, top content, and engagement trends — updated daily. To benchmark @bathandbodyworks against other accounts, use Socialpruf's Instagram competitor analysis tool.
Bath & Body Works (@bathandbodyworks) Instagram Analytics FAQ
How many Instagram followers does Bath & Body Works have?+
Bath & Body Works (@bathandbodyworks) has 7.59M Instagram followers as of November 2026.
What is Bath & Body Works's Instagram engagement rate?+
Bath & Body Works's Instagram engagement rate is 1.36% over the last 12 months, based on 445 posts.
How many likes does Bath & Body Works get on Instagram?+
Bath & Body Works received 2.91M total likes across 445 posts in the last 12 months, averaging 6.55K likes per post.
How many Instagram impressions does Bath & Body Works get?+
Bath & Body Works's Instagram content generated 139M total impressions over the last 12 months.
Can I compare Bath & Body Works with other Instagram accounts?+
Yes. Add @bathandbodyworks to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.