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followers
7.51M
impressions
134M
likes
2.76M
comments
53.4K
posts
415
engagement
1.36%
emv
$3.44M
Average per post
323K
Key Metrics
Impressions
monthly
Distributions
Content
16.0M
10.0K
230
1mo ago
bathandbodyworks
Why not take a crazy chance and check back tomorrow for some juicy news? 🍉 🍊 🍓 🍌
7.67M
15.2K
268
1mo ago
bathandbodyworks
At this point @hilaryduff is basically a Fruit Fusion magician 👐
5.95M
13.9K
135
4d ago
bathandbodyworks
Dun dun dun dunnn … now playing: your fall favorites 🏈
5.85M
9.96K
151
1mo ago
bathandbodyworks
No one has more fun with the Fruit Fusion Collection than @hilaryduff 🎤 🍌
3.75M
134K
2.49K
1mo ago
bathandbodyworks
Summer just got a whole lot juicier … #BathandBodyWorks_Partner
Fruit Fusion by Bath & Body Works just turned fruity body care into the hottest routine with new scents: Watermelon Whirl, Tangerine Twirl, Berry Bliss, Banana Blend 🍉🍊🍓🍌
2.53M
101K
294
3mo ago
bathandbodyworks
The drop the galaxy’s been waiting for has finally landed 🚀 STAR WARS™ x Bath & Body Works is here with Force Flow and Bounty Hunter 🪐. Available in stores + online.
Experience Star Wars: The Mandalorian and Grogu only in theaters and IMAX May 22.
2.22M
88.7K
1.06K
6mo ago
bathandbodyworks
Consider this your sign to step into your story 👑 The NEW limited-edition Disney Princess Collection by Bath & Body Works arrives on 2.13 in stores + online ✨ Seven iconic fragrances - including highly requested newcomers and returning royalty ✨
Meet the lineup
🤍 Life's a Fairytale
🩵 Mulan
🩷 Aurora
💜 Rapunzel
💙 Snow White
💚 Tiana
💛 Belle
1.62M
64.7K
871
1d ago
bathandbodyworks
The gates of Halloween Town are opening on 8.17 when Disney Tim Burton's The Nightmare Before Christmas x Bath & Body Works Collection drops 🎃 🧪
Get ready to meet two iconic fragrances inspired by your favorite duo:
🎃 Jack Skellington (pumpkin screams, glowing palo santo and spooky spiced vanilla)
🪡 Sally (ghastly blooms, berry patchwork and forbidden tonka)
💀 Rewards Members get to shop the exclusive Hands 3-wick candle pedestal and some of the new collection early on 8.16 (online only).
The complete collection is available in stores and online on 8.17.
1.58M
36.7K
489
3mo ago
bathandbodyworks
New, limited-edition scents inspired by a galaxy far, far away….STAR WARS: The Mandalorian and Grogu and Bath & Body Works. Catch this collection before it jumps to hyperspace.
🌿 Force Flow: a tiny, but powerful scent of galactic green apple, salted lavender and cosmic sage.
🚀 Bounty Hunter: a bold blend of Beskar sea salt, solar woods and protective patchouli.
🪐 Ice Planet: a refreshing mix of frozen cypress, glistening water and radiant amber.
Bath & Body Works Rewards members: Get exclusive access on May 4 to shop the collectible Ice Planet 3-Wick Candle and accessories. Online only.
Full collection launching in Bath & Body Works stores and online on May 11. This is the Way.
See Star Wars: The Mandalorian and Grogu only in theaters May 22.
1.25M
50.0K
298
1w ago
bathandbodyworks
It’s National Watermelon Day and guess how we’re celebrating…Fruit Fusion by Bath & Body Works of course ✨🍉 #ad
1.25M
46.5K
1.07K
12mo ago
bathandbodyworks
@Disney Villains are taking over Bath & Body Works - and it’s dangerously good. Disney’s The Evil Queen and Maleficent are up to something fabulously wicked. Ready to pick your potion?
🔮 8.26–8.27: Rewards Members get early access (online only)
🔥 9.3: The Disney Villains by Bath & Body Works Collection hits stores globally
1.21M
48.3K
700
11mo ago
bathandbodyworks
Villain era loading…Disney's Maleficent is all power and fierce energy. The Evil Queen is sharp glamor and cold ambition.
The @Disney Villains Collection drops early for Rewards Members 8.26-8.27 online. In stores globally 9.3.
1.20M
47.9K
619
1mo ago
bathandbodyworks
👻 Step into the haunted circus for a scream-worthy sneak peek! The Halloween preview runs through 7.05. Everyone gets access to shop a portion of the collection, while Rewards Members also get loyalty exclusive products 🐈⬛
Not a member? Click the link in bio to sign up.
The full collection arrives in stores + online on 7.06 🎃
1.01M
40.4K
539
6mo ago
bathandbodyworks
A fairytale afternoon filled with florals, fragrance and high tea ✨🫖 We had so much fun celebrating the Disney Princess Collection by Bath & Body Works in the dreamiest setting with some of our friends! 👑
Rewards Members get exclusive early access to the Life’s a Fairytale fragrance collection and exclusive product on 2.12 online only, the entire collection will be in store and online starting 2.13! 🤩
906K
19.1K
252
6mo ago
bathandbodyworks
#AD Serving looks AND fragrance 🌹🦋 Which rose pick is your inspo?
862K
19.4K
96
5mo ago
bathandbodyworks
#Ad A cookie straight out of a storybook ✨📖
785K
25.7K
742
6mo ago
bathandbodyworks
The next chapter is almost here 📖 🪶 Check back tomorrow for an announcement 👀
779K
26.0K
219
11mo ago
bathandbodyworks
@elinaogawa is mastering the villain aesthetic 💅💀
739K
30.1K
189
1mo ago
bathandbodyworks
#AD This and being in bed by 8pm 🌙💕 The @bathandbodyworks Cafe Collection is here and I couldn’t be more in love. The coziest scents for my homebody self - Pink Matcha Latte, Bookloft, Almond Croissant, Caramel Vanilla 😭🫶🏻 My room basically smells like you just walked into your favorite bookstore. Shop these finds cozy while they are here at Bath and Body Works 📖🍵🥐 #BathandBodyWorks_Partner
733K
5.54K
106
1mo ago
bathandbodyworks
Hilary Duff making the setup look easy and the shot look iconic on the Fruit Fusion set✨
Bath & Body Works (@bathandbodyworks) Instagram Stats & Analytics
Bath & Body Works (@bathandbodyworks) has 7.51M Instagram followers with a 1.36% engagement rate over the past 12 months. Across 415 posts, Bath & Body Works received 2.76M total likes and 97.5M impressions, averaging 6.65K likes per post. This page tracks Bath & Body Works's performance metrics, top content, and engagement trends — updated daily.
Bath & Body Works (@bathandbodyworks) Instagram Analytics FAQ
How many Instagram followers does Bath & Body Works have?+
Bath & Body Works (@bathandbodyworks) has 7.51M Instagram followers as of August 2026.
What is Bath & Body Works's Instagram engagement rate?+
Bath & Body Works's Instagram engagement rate is 1.36% over the last 12 months, based on 415 posts.
How many likes does Bath & Body Works get on Instagram?+
Bath & Body Works received 2.76M total likes across 415 posts in the last 12 months, averaging 6.65K likes per post.
How many Instagram impressions does Bath & Body Works get?+
Bath & Body Works's Instagram content generated 97.5M total impressions over the last 12 months.