NewGet @whoop's full report
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followers
2.32M
impressions
532M
likes
20.0M
comments
155K
posts
404
engagement
3.70%
emv
$15.8M
Average per post
1.32M

Key Metrics

Distributions

Top Content

Before the awards.
Before the leagues.
Before the globe wore 7.

From a small island in the Atlantic to the world stage, @Cristiano shattered records along the way — proving that where you start doesn't determine where you finish.
120M
5.79M
35.2K
4mo ago
whoop
Before the awards. Before the leagues. Before the globe wore 7. From a small island in the Atlantic to the world stage, @Cristiano shattered records along the way — proving that where you start doesn't determine where you finish.
@WHOOP, now available in Arabic

ووب الآن بالعربية
80.7M
4.02M
48.2K
4w ago
whoop
@WHOOP, now available in Arabic ووب الآن بالعربية
@cristiano felt every second of that win.

Heart rate at the second goal: 177 BPM 🔥
Heart rate at full time: 154 BPM 🏆

From goal to glory the WHOOP data captured it all. Some moments are bigger than the game and you can see it in every heartbeat. Congrats CR7 and Al-Nassr for the legendary win.
76.2M
2.27M
13.5K
5mo ago
whoop
@cristiano felt every second of that win. Heart rate at the second goal: 177 BPM 🔥 Heart rate at full time: 154 BPM 🏆 From goal to glory the WHOOP data captured it all. Some moments are bigger than the game and you can see it in every heartbeat. Congrats CR7 and Al-Nassr for the legendary win.
Get the look of a legend. The latest custom CR7 SportFlex bands are here, available in Home 🔴 and Away ⚪.
32.6M
1.30M
8.43K
5mo ago
whoop
Get the look of a legend. The latest custom CR7 SportFlex bands are here, available in Home 🔴 and Away ⚪.
Low inflammation. Efficient oxygen delivery. Metabolic precision. Cristiano Ronaldo’s biomarkers reveal what separates him from the rest, and how WHOOP Advanced Labs helps him perform like he’s 12 years younger. This is Healthspan in action.

Bring your data story to life with WHOOP Advanced Labs — purchase a testing package or upload your lab results today.
28.6M
1.14M
12.1K
11mo ago
whoop
Low inflammation. Efficient oxygen delivery. Metabolic precision. Cristiano Ronaldo’s biomarkers reveal what separates him from the rest, and how WHOOP Advanced Labs helps him perform like he’s 12 years younger. This is Healthspan in action. Bring your data story to life with WHOOP Advanced Labs — purchase a testing package or upload your lab results today.
Wherever you play, these bands keep you ready for every moment. Are you home or away? 👀👇
27.8M
1.11M
10.1K
11mo ago
whoop
Wherever you play, these bands keep you ready for every moment. Are you home or away? 👀👇
We could keep telling you what WHOOP can do, or we could let members do the talking. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
22.1M
2.52K
72
11mo ago
whoop
We could keep telling you what WHOOP can do, or we could let members do the talking. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
Clarity through every phase.

Your WHOOP now integrates with @NaturalCycles, the only FDA-cleared hormone-free birth control app.

Using the overnight temperature data WHOOP already collects, the Natural Cycles app provides a daily fertility status and personalized fertility insights — helping you better understand your cycle and make more informed decisions about family planning and pregnancy prevention. We're also proud to be the first wearable to include one free year of Natural Cycles app access for eligible WHOOP members.

So you can spend less time wondering what’s happening in your body and more time understanding it.
8.00M
3.05K
105
3mo ago
whoop
Clarity through every phase. Your WHOOP now integrates with @NaturalCycles, the only FDA-cleared hormone-free birth control app. Using the overnight temperature data WHOOP already collects, the Natural Cycles app provides a daily fertility status and personalized fertility insights — helping you better understand your cycle and make more informed decisions about family planning and pregnancy prevention. We're also proud to be the first wearable to include one free year of Natural Cycles app access for eligible WHOOP members. So you can spend less time wondering what’s happening in your body and more time understanding it.
41 is the new 29.

In this sport, age is supposed to slow you down. With WHOOP Age, your body can tell you what you’re capable of — backed by nine key metrics that look beyond chronological age to reveal your actual physiological age.

Not bad at all, @cristiano.
6.27M
334K
1.06K
4mo ago
whoop
41 is the new 29. In this sport, age is supposed to slow you down. With WHOOP Age, your body can tell you what you’re capable of — backed by nine key metrics that look beyond chronological age to reveal your actual physiological age. Not bad at all, @cristiano.
Al-Nassr delivered when it mattered most — and @cristiano’s heart rate captured the intensity of every moment in real time. 

2:00 PM EST — Kickoff: 76 BPM
2:34 PM — Al-Nassr takes the lead: 122 BPM
3:25 PM — Ronaldo free kick goal: 157 BPM
3:43 PM — Ronaldo seals it: 177 BPM

His HR climbed over 100 bpm throughout the game peaking during his second goal. 

Proving that despite the Saudi heat, the heavy minutes, and meteoric pressure, he was ready to clinch the league for Al-Nassr. 🏆
5.76M
230K
369
5mo ago
whoop
Al-Nassr delivered when it mattered most — and @cristiano’s heart rate captured the intensity of every moment in real time. 2:00 PM EST — Kickoff: 76 BPM 2:34 PM — Al-Nassr takes the lead: 122 BPM 3:25 PM — Ronaldo free kick goal: 157 BPM 3:43 PM — Ronaldo seals it: 177 BPM His HR climbed over 100 bpm throughout the game peaking during his second goal. Proving that despite the Saudi heat, the heavy minutes, and meteoric pressure, he was ready to clinch the league for Al-Nassr. 🏆
Worn on world tour.

For the biggest solo tour of his career, Niall Horan designed a custom SuperKnit inspired by where he comes from and where music takes him.
5.61M
224K
369
1mo ago
whoop
Worn on world tour. For the biggest solo tour of his career, Niall Horan designed a custom SuperKnit inspired by where he comes from and where music takes him.
Stronger habits, better health, a second chance. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
4.38M
1.13K
15
11mo ago
whoop
Stronger habits, better health, a second chance. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
Performance on repeat.

WHOOP is part of the rhythm that helps Niall Horan show up ready, night after night.
4.33M
173K
340
1mo ago
whoop
Performance on repeat. WHOOP is part of the rhythm that helps Niall Horan show up ready, night after night.
In racing, instinct must extend beyond the mind.

Everything in harmony, knowing what to listen for.

Listen to your body.
3.95M
239K
394
3w ago
whoop
In racing, instinct must extend beyond the mind. Everything in harmony, knowing what to listen for. Listen to your body.
Only Aryna knows Aryna like Aryna.

Listen to your body.
3.58M
143K
683
2mo ago
whoop
Only Aryna knows Aryna like Aryna. Listen to your body.
For every move on and off the pitch. Every player. Decision. And win. This is the wearable champions wear. 🔴🔵

Paris Saint-Germain & WHOOP are partenering through 2029, bringing fitness, recovery, and in-game insights to our men’s and women’s teams as the Official Health & Fitness Wearable and Premium Partner of PSG
2.81M
29.6K
92
7mo ago
whoop
For every move on and off the pitch. Every player. Decision. And win. This is the wearable champions wear. 🔴🔵 Paris Saint-Germain & WHOOP are partenering through 2029, bringing fitness, recovery, and in-game insights to our men’s and women’s teams as the Official Health & Fitness Wearable and Premium Partner of PSG
It’s official. @whoop 🤝 @kingjames

23 enters his 24th season. Still a force. Always measured.
Keep going.
2.78M
63.3K
492
2w ago
whoop
It’s official. @whoop 🤝 @kingjames 23 enters his 24th season. Still a force. Always measured. Keep going.
This is peak teammate data collection 👀 Which answer surprised you the most?
2.63M
300K
425
5mo ago
whoop
This is peak teammate data collection 👀 Which answer surprised you the most?
The pulse of a legend. @cristiano becomes the only player ever to score in six different editions of football’s biggest global tournament.

Not bad.
1.96M
78.3K
268
4mo ago
whoop
The pulse of a legend. @cristiano becomes the only player ever to score in six different editions of football’s biggest global tournament. Not bad.
Second in a century.

@itsshacarri seizes the U.S. 100m crown in New York, becoming just the second woman since 2000 to win three national titles in the event.
1.91M
76.5K
632
3mo ago
whoop
Second in a century. @itsshacarri seizes the U.S. 100m crown in New York, becoming just the second woman since 2000 to win three national titles in the event.

WHOOP (@whoop) Instagram Stats & Analytics

WHOOP (@whoop) has 2.32M Instagram followers with a 3.70% engagement rate over the past 12 months. Across 404 posts, WHOOP received 20.0M total likes and 532M impressions, averaging 49.5K likes per post. This page tracks WHOOP's performance metrics, top content, and engagement trends — updated daily. To benchmark @whoop against other accounts, use Socialpruf's Instagram competitor analysis tool.

WHOOP (@whoop) Instagram Analytics FAQ

How many Instagram followers does WHOOP have?+
WHOOP (@whoop) has 2.32M Instagram followers as of November 2026.
What is WHOOP's Instagram engagement rate?+
WHOOP's Instagram engagement rate is 3.70% over the last 12 months, based on 404 posts.
How many likes does WHOOP get on Instagram?+
WHOOP received 20.0M total likes across 404 posts in the last 12 months, averaging 49.5K likes per post.
How many Instagram impressions does WHOOP get?+
WHOOP's Instagram content generated 532M total impressions over the last 12 months.
Can I compare WHOOP with other Instagram accounts?+
Yes. Add @whoop to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.