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followers
1.9M
impressions
399M
likes
11.2M
comments
288K
posts
401
engagement
2.54%
emv
$11.1M
Average per post
996K

Key Metrics

Distributions

Top Content

You think you know what age I am? Think again. Watch the reveal with WHOOP Founder and CEO @willahmed on the @whoop Podcast.
62.3M
2.36M
144K
10mo ago
whoop
You think you know what age I am? Think again. Watch the reveal with WHOOP Founder and CEO @willahmed on the @whoop Podcast.
What you do today can add more tomorrows. The all-new WHOOP puts the power back in your hands with game-changing features like Healthspan with WHOOP Age. Wake up. Join the ones who already have.
53.9M
2.41M
64.7K
10mo ago
whoop
What you do today can add more tomorrows. The all-new WHOOP puts the power back in your hands with game-changing features like Healthspan with WHOOP Age. Wake up. Join the ones who already have.
Cristiano Ronaldo’s most powerful tool? Strategic sleep. Lock in your bedtime, dial in your mornings, and feel the difference 💪
47.3M
1.76M
15.4K
5mo ago
whoop
Cristiano Ronaldo’s most powerful tool? Strategic sleep. Lock in your bedtime, dial in your mornings, and feel the difference 💪
Low inflammation. Efficient oxygen delivery. Metabolic precision. Cristiano Ronaldo’s biomarkers reveal what separates him from the rest, and how WHOOP Advanced Labs helps him perform like he’s 12 years younger. This is Healthspan in action. Bring your data story to life with WHOOP Advanced Labs — purchase a testing package or upload your lab results today.
28M
1.12M
12.3K
4mo ago
whoop
Low inflammation. Efficient oxygen delivery. Metabolic precision. Cristiano Ronaldo’s biomarkers reveal what separates him from the rest, and how WHOOP Advanced Labs helps him perform like he’s 12 years younger. This is Healthspan in action. Bring your data story to life with WHOOP Advanced Labs — purchase a testing package or upload your lab results today.
Wherever you play, these bands keep you ready for every moment. Are you home or away? 👀👇
26.9M
1.08M
10.2K
3mo ago
whoop
Wherever you play, these bands keep you ready for every moment. Are you home or away? 👀👇
We could keep telling you what WHOOP can do, or we could let members do the talking. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
22.1M
2.53K
70
4mo ago
whoop
We could keep telling you what WHOOP can do, or we could let members do the talking. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
Welcome to the awakening. The all-new WHOOP experience is here.
14.7M
35.1K
1.07K
10mo ago
whoop
Welcome to the awakening. The all-new WHOOP experience is here.
How does the body of a legend keep score? Cristiano Ronaldo’s WHOOP Age is about to be revealed. Tune in to the next episode of the WHOOP Podcast tomorrow to find out 👀
14.7M
61.2K
8.36K
10mo ago
whoop
How does the body of a legend keep score? Cristiano Ronaldo’s WHOOP Age is about to be revealed. Tune in to the next episode of the WHOOP Podcast tomorrow to find out 👀
What happens when @cristiano and @diplo face off on the pitch? See for yourself👀
14.6M
41.1K
571
5mo ago
whoop
What happens when @cristiano and @diplo face off on the pitch? See for yourself👀
80% of chronic diseases are preventable — if you catch the signs in time. Proactive health is now more possible than ever with WHOOP Advanced Labs: 🔬 Test 65 of the most critical biomarkers 📲 Layer them with 100,000+ WHOOP data points ✅ Get clinician-reviewed results and a personalized action plan Already have results? Upload your labs to WHOOP at no cost with your membership and see them alongside your daily data. Ready for custom insights and a clear next step? Join the waitlist to subscribe and schedule testing through @testwithquest, right in the WHOOP app.
13.3M
17.9K
791
6mo ago
whoop
80% of chronic diseases are preventable — if you catch the signs in time. Proactive health is now more possible than ever with WHOOP Advanced Labs: 🔬 Test 65 of the most critical biomarkers 📲 Layer them with 100,000+ WHOOP data points ✅ Get clinician-reviewed results and a personalized action plan Already have results? Upload your labs to WHOOP at no cost with your membership and see them alongside your daily data. Ready for custom insights and a clear next step? Join the waitlist to subscribe and schedule testing through @testwithquest, right in the WHOOP app.
Stronger habits, better health, a second chance. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
4.38M
1.13K
15
4mo ago
whoop
Stronger habits, better health, a second chance. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
Introducing WHOOP 5.0 and WHOOP MG — two all-new devices with 14+ days of battery life, powerful new features, and the most advanced health and performance insights.
2.79M
45.6K
2.21K
10mo ago
whoop
Introducing WHOOP 5.0 and WHOOP MG — two all-new devices with 14+ days of battery life, powerful new features, and the most advanced health and performance insights.
ANNOUNCING THE ALL-NEW WHOOP. Today marks the biggest leap forward in @whoop history. Two new hardware devices: 5.0 & MG. 14+ days of battery life. New health features and sensing. Healthspan with WHOOP Age. Heart Screener with ECG and FDA clearance. Blood Pressure Insights. New bands and apparel. This launch represents the beginning of a new era for the company. We built these next-generation devices not just to help our members unlock their peak performance but also to extend their healthspan. At a time when ailing health systems cost more and deliver less, we are proud to release technology that pushes the boundaries of wearables and reimagines the future of health. WHOOP is evolving into the central operating system for our members’ health with tools, features, and insights designed to transform how we live and perform. I can’t wait for you to try it. We’ve held nothing back. 🙏🏼 Link in bio for the full video.
2.78M
27.4K
1.29K
10mo ago
whoop
ANNOUNCING THE ALL-NEW WHOOP. Today marks the biggest leap forward in @whoop history. Two new hardware devices: 5.0 & MG. 14+ days of battery life. New health features and sensing. Healthspan with WHOOP Age. Heart Screener with ECG and FDA clearance. Blood Pressure Insights. New bands and apparel. This launch represents the beginning of a new era for the company. We built these next-generation devices not just to help our members unlock their peak performance but also to extend their healthspan. At a time when ailing health systems cost more and deliver less, we are proud to release technology that pushes the boundaries of wearables and reimagines the future of health. WHOOP is evolving into the central operating system for our members’ health with tools, features, and insights designed to transform how we live and perform. I can’t wait for you to try it. We’ve held nothing back. 🙏🏼 Link in bio for the full video.
Performance isn’t bought, it’s built. Join our Broadcast Channel for a first look and tune in at 10 AM ET tomorrow May 8th for Unlocked 👀
2.42M
11.2K
322
10mo ago
whoop
Performance isn’t bought, it’s built. Join our Broadcast Channel for a first look and tune in at 10 AM ET tomorrow May 8th for Unlocked 👀
Patrick 🤝 Brittany 🤝 WHOOP. New His & Hers custom bands celebrating partnership, performance, and purpose. Available for you and yours, now.
2.02M
80.6K
685
4mo ago
whoop
Patrick 🤝 Brittany 🤝 WHOOP. New His & Hers custom bands celebrating partnership, performance, and purpose. Available for you and yours, now.
Rory 🆚 200MPH 🏎️ #ADGolfChamps | @abudhabisc
1.96M
65.6K
201
4mo ago
whoop
Rory 🆚 200MPH 🏎️ #ADGolfChamps | @abudhabisc
WHOOP and Scuderia Ferrari HP unite to power elite health, fitness, and recovery. Working together every race, from the pit to the podium 🔥🏁
1.8M
87.9K
309
2mo ago
whoop
WHOOP and Scuderia Ferrari HP unite to power elite health, fitness, and recovery. Working together every race, from the pit to the podium 🔥🏁
@jasperphilipsen just claimed the first Yellow Jersey of the Tour with a max HR of 197 bpm at the finish — an all-out sprint, perfectly teed up by the entire @alpecindeceuninck team. Jasper averaged a 71% Recovery this week — priming his body to reach ~5x above his resting heart rate 😮 But that final push wasn’t just legs, it was instinct, grit, and his will to win. 🇫🇷 💛 🏆
1.77M
70.6K
230
9mo ago
whoop
@jasperphilipsen just claimed the first Yellow Jersey of the Tour with a max HR of 197 bpm at the finish — an all-out sprint, perfectly teed up by the entire @alpecindeceuninck team. Jasper averaged a 71% Recovery this week — priming his body to reach ~5x above his resting heart rate 😮 But that final push wasn’t just legs, it was instinct, grit, and his will to win. 🇫🇷 💛 🏆
WHOOP with @scuderiaferrari. Precision for the human engine.
1.72M
13.6K
115
3w ago
whoop
WHOOP with @scuderiaferrari. Precision for the human engine.
This week on the WHOOP podcast, I sat down with 4x Major Champion and 28x PGA Tour Winner Rory McIlroy. Rory and I discuss: 🧠 Mindset of pressure as a privilege 🏆 Winning the Players 💪🏼 Fitness, health and longevity ⛳ This week at the Masters Watch the full episode on YouTube, or listen on your favorite podcast platform.
1.66M
26.1K
123
11mo ago
whoop
This week on the WHOOP podcast, I sat down with 4x Major Champion and 28x PGA Tour Winner Rory McIlroy. Rory and I discuss: 🧠 Mindset of pressure as a privilege 🏆 Winning the Players 💪🏼 Fitness, health and longevity ⛳ This week at the Masters Watch the full episode on YouTube, or listen on your favorite podcast platform.

WHOOP (@whoop) Instagram Stats & Analytics

WHOOP (@whoop) has 1.90M Instagram followers with a 2.54% engagement rate over the past 12 months. Across 401 posts, WHOOP received 11.2M total likes and 314M impressions, averaging 27.8K likes per post. This page tracks WHOOP's performance metrics, top content, and engagement trends — updated daily.

WHOOP (@whoop) Instagram Analytics FAQ

How many Instagram followers does WHOOP have?+
WHOOP (@whoop) has 1.90M Instagram followers as of April 2026.
What is WHOOP's Instagram engagement rate?+
WHOOP's Instagram engagement rate is 2.54% over the last 12 months, based on 401 posts.
How many likes does WHOOP get on Instagram?+
WHOOP received 11.2M total likes across 401 posts in the last 12 months, averaging 27.8K likes per post.
How many Instagram impressions does WHOOP get?+
WHOOP's Instagram content generated 314M total impressions over the last 12 months.