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followers
2.25M
impressions
508M
likes
17.1M
comments
123K
posts
425
engagement
3.15%
emv
$14.6M
Average per post
1.20M

Key Metrics

Distributions

Top Content

Before the awards.
Before the leagues.
Before the globe wore 7.

From a small island in the Atlantic to the world stage, @Cristiano shattered records along the way — proving that where you start doesn't determine where you finish.
118M
5.66M
34.6K
2mo ago
whoop
Before the awards. Before the leagues. Before the globe wore 7. From a small island in the Atlantic to the world stage, @Cristiano shattered records along the way — proving that where you start doesn't determine where you finish.
@cristiano felt every second of that win.

Heart rate at the second goal: 177 BPM 🔥
Heart rate at full time: 154 BPM 🏆

From goal to glory the WHOOP data captured it all. Some moments are bigger than the game and you can see it in every heartbeat. Congrats CR7 and Al-Nassr for the legendary win.
75.5M
2.22M
13.3K
3mo ago
whoop
@cristiano felt every second of that win. Heart rate at the second goal: 177 BPM 🔥 Heart rate at full time: 154 BPM 🏆 From goal to glory the WHOOP data captured it all. Some moments are bigger than the game and you can see it in every heartbeat. Congrats CR7 and Al-Nassr for the legendary win.
Cristiano Ronaldo’s most powerful tool? Strategic sleep. Lock in your bedtime, dial in your mornings, and feel the difference 💪
48.3M
1.80M
15.5K
10mo ago
whoop
Cristiano Ronaldo’s most powerful tool? Strategic sleep. Lock in your bedtime, dial in your mornings, and feel the difference 💪
Get the look of a legend. The latest custom CR7 SportFlex bands are here, available in Home 🔴 and Away ⚪.
32.0M
1.28M
8.40K
3mo ago
whoop
Get the look of a legend. The latest custom CR7 SportFlex bands are here, available in Home 🔴 and Away ⚪.
Low inflammation. Efficient oxygen delivery. Metabolic precision. Cristiano Ronaldo’s biomarkers reveal what separates him from the rest, and how WHOOP Advanced Labs helps him perform like he’s 12 years younger. This is Healthspan in action.

Bring your data story to life with WHOOP Advanced Labs — purchase a testing package or upload your lab results today.
28.5M
1.14M
12.2K
9mo ago
whoop
Low inflammation. Efficient oxygen delivery. Metabolic precision. Cristiano Ronaldo’s biomarkers reveal what separates him from the rest, and how WHOOP Advanced Labs helps him perform like he’s 12 years younger. This is Healthspan in action. Bring your data story to life with WHOOP Advanced Labs — purchase a testing package or upload your lab results today.
Wherever you play, these bands keep you ready for every moment. Are you home or away? 👀👇
27.7M
1.11M
10.1K
9mo ago
whoop
Wherever you play, these bands keep you ready for every moment. Are you home or away? 👀👇
We could keep telling you what WHOOP can do, or we could let members do the talking. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
22.1M
2.53K
72
9mo ago
whoop
We could keep telling you what WHOOP can do, or we could let members do the talking. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
What happens when @cristiano and @diplo face off on the pitch? See for yourself👀
14.6M
40.8K
567
10mo ago
whoop
What happens when @cristiano and @diplo face off on the pitch? See for yourself👀
80% of chronic diseases are preventable — if you catch the signs in time. 

Proactive health is now more possible than ever with WHOOP Advanced Labs: 
🔬 Test 65 of the most critical biomarkers 
📲 Layer them with 100,000+ WHOOP data points
 ✅ Get clinician-reviewed results and a personalized action plan 

Already have results? Upload your labs to WHOOP at no cost with your membership and see them alongside your daily data.

Ready for custom insights and a clear next step? Join the waitlist to subscribe and schedule testing through @testwithquest, right in the WHOOP app.
13.6M
19.6K
817
11mo ago
whoop
80% of chronic diseases are preventable — if you catch the signs in time. Proactive health is now more possible than ever with WHOOP Advanced Labs: 🔬 Test 65 of the most critical biomarkers 📲 Layer them with 100,000+ WHOOP data points ✅ Get clinician-reviewed results and a personalized action plan Already have results? Upload your labs to WHOOP at no cost with your membership and see them alongside your daily data. Ready for custom insights and a clear next step? Join the waitlist to subscribe and schedule testing through @testwithquest, right in the WHOOP app.
41 is the new 29.

In this sport, age is supposed to slow you down. With WHOOP Age, your body can tell you what you’re capable of — backed by nine key metrics that look beyond chronological age to reveal your actual physiological age.

Not bad at all, @cristiano.
6.16M
331K
1.05K
2mo ago
whoop
41 is the new 29. In this sport, age is supposed to slow you down. With WHOOP Age, your body can tell you what you’re capable of — backed by nine key metrics that look beyond chronological age to reveal your actual physiological age. Not bad at all, @cristiano.
Al-Nassr delivered when it mattered most — and @cristiano’s heart rate captured the intensity of every moment in real time. 

2:00 PM EST — Kickoff: 76 BPM
2:34 PM — Al-Nassr takes the lead: 122 BPM
3:25 PM — Ronaldo free kick goal: 157 BPM
3:43 PM — Ronaldo seals it: 177 BPM

His HR climbed over 100 bpm throughout the game peaking during his second goal. 

Proving that despite the Saudi heat, the heavy minutes, and meteoric pressure, he was ready to clinch the league for Al-Nassr. 🏆
5.77M
231K
370
3mo ago
whoop
Al-Nassr delivered when it mattered most — and @cristiano’s heart rate captured the intensity of every moment in real time. 2:00 PM EST — Kickoff: 76 BPM 2:34 PM — Al-Nassr takes the lead: 122 BPM 3:25 PM — Ronaldo free kick goal: 157 BPM 3:43 PM — Ronaldo seals it: 177 BPM His HR climbed over 100 bpm throughout the game peaking during his second goal. Proving that despite the Saudi heat, the heavy minutes, and meteoric pressure, he was ready to clinch the league for Al-Nassr. 🏆
Stronger habits, better health, a second chance. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
4.38M
1.14K
15
9mo ago
whoop
Stronger habits, better health, a second chance. Meet Jonathan, James, Erika, Victoria, Terry, and Anamu, who prove that one gift really can change everything.
Only Aryna knows Aryna like Aryna.

Listen to your body.
3.56M
142K
680
3w ago
whoop
Only Aryna knows Aryna like Aryna. Listen to your body.
For every move on and off the pitch. Every player. Decision. And win. This is the wearable champions wear. 🔴🔵

Paris Saint-Germain & WHOOP are partenering through 2029, bringing fitness, recovery, and in-game insights to our men’s and women’s teams as the Official Health & Fitness Wearable and Premium Partner of PSG
2.80M
29.6K
92
5mo ago
whoop
For every move on and off the pitch. Every player. Decision. And win. This is the wearable champions wear. 🔴🔵 Paris Saint-Germain & WHOOP are partenering through 2029, bringing fitness, recovery, and in-game insights to our men’s and women’s teams as the Official Health & Fitness Wearable and Premium Partner of PSG
This is peak teammate data collection 👀 Which answer surprised you the most?
2.62M
300K
426
3mo ago
whoop
This is peak teammate data collection 👀 Which answer surprised you the most?
Clarity through every phase.

Your WHOOP now integrates with @NaturalCycles, the only FDA-cleared hormone-free birth control app.

Using the overnight temperature data WHOOP already collects, the Natural Cycles app provides a daily fertility status and personalized fertility insights — helping you better understand your cycle and make more informed decisions about family planning and pregnancy prevention. We're also proud to be the first wearable to include one free year of Natural Cycles app access for eligible WHOOP members.

So you can spend less time wondering what’s happening in your body and more time understanding it.
2.14M
2.79K
103
1mo ago
whoop
Clarity through every phase. Your WHOOP now integrates with @NaturalCycles, the only FDA-cleared hormone-free birth control app. Using the overnight temperature data WHOOP already collects, the Natural Cycles app provides a daily fertility status and personalized fertility insights — helping you better understand your cycle and make more informed decisions about family planning and pregnancy prevention. We're also proud to be the first wearable to include one free year of Natural Cycles app access for eligible WHOOP members. So you can spend less time wondering what’s happening in your body and more time understanding it.
Patrick 🤝 Brittany 🤝 WHOOP. New His & Hers custom bands celebrating partnership, performance, and purpose. Available for you and yours, now.
2.02M
80.8K
683
10mo ago
whoop
Patrick 🤝 Brittany 🤝 WHOOP. New His & Hers custom bands celebrating partnership, performance, and purpose. Available for you and yours, now.
Rory 🆚 200MPH 🏎️

#ADGolfChamps | @abudhabisc
1.98M
65.8K
201
10mo ago
whoop
Rory 🆚 200MPH 🏎️ #ADGolfChamps | @abudhabisc
The pulse of a legend. @cristiano becomes the only player ever to score in six different editions of football’s biggest global tournament.

Not bad.
1.96M
78.5K
271
2mo ago
whoop
The pulse of a legend. @cristiano becomes the only player ever to score in six different editions of football’s biggest global tournament. Not bad.
Second in a century.

@itsshacarri seizes the U.S. 100m crown in New York, becoming just the second woman since 2000 to win three national titles in the event.
1.90M
76.0K
627
1mo ago
whoop
Second in a century. @itsshacarri seizes the U.S. 100m crown in New York, becoming just the second woman since 2000 to win three national titles in the event.

WHOOP (@whoop) Instagram Stats & Analytics

WHOOP (@whoop) has 2.25M Instagram followers with a 3.15% engagement rate over the past 12 months. Across 425 posts, WHOOP received 17.1M total likes and 366M impressions, averaging 40.3K likes per post. This page tracks WHOOP's performance metrics, top content, and engagement trends — updated daily.

WHOOP (@whoop) Instagram Analytics FAQ

How many Instagram followers does WHOOP have?+
WHOOP (@whoop) has 2.25M Instagram followers as of September 2026.
What is WHOOP's Instagram engagement rate?+
WHOOP's Instagram engagement rate is 3.15% over the last 12 months, based on 425 posts.
How many likes does WHOOP get on Instagram?+
WHOOP received 17.1M total likes across 425 posts in the last 12 months, averaging 40.3K likes per post.
How many Instagram impressions does WHOOP get?+
WHOOP's Instagram content generated 366M total impressions over the last 12 months.