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followers
47.4K
impressions
313M
likes
576K
comments
42.1K
posts
146
engagement
0.200%
emv
$6.45M
Avg. per post
2.19M
Key Metrics
monthly
Distributions
Content
34.8M
15.4K
4.09K
6mo ago
whirlpoolusa
Enter for a chance to win a limited-edition ‘So Fresh, So Clean’ Whirlpool® front load laundry pair.
Follow us, like and comment #WhirlpoolSoFresh for a chance to win.
And tag a friend for a bonus entry.
NO PURCH.NEC. Legal residents of the contiguous US/DC, 18+ (void in AK, FL, HI, NY, PR & where prohibited). Enter by noon ET on 9/23/25. Subject to full Official Rules Linked in Bio. Sponsor: Whirlpool Corporation
33.8M
31.8K
13.5K
6mo ago
whirlpoolusa
Want to win your own limited-edition ‘So Fresh, So Clean’ Whirlpool® front load laundry pair?
Follow us, like and comment #WhirlpoolSoFresh for a chance to win.
And tag a friend for a bonus entry.
NO PURCH.NEC. Legal residents of the contiguous US/DC, 18+ (void in AK, FL, HI, NY, PR & where prohibited). Enter by noon ET on 9/23/25. Subject to full Official Rules Linked in Bio. Sponsor: Whirlpool Corporation
32.4M
8.63K
1.47K
6mo ago
whirlpoolusa
Win your own limited-edition ‘So Fresh, So Clean’ Whirlpool® front load laundry pair.
Follow us, like and comment #WhirlpoolSoFresh for a chance to win.
And tag a friend for a bonus entry.
NO PURCH.NEC. Legal residents of the contiguous US/DC, 18+ (void in AK, FL, HI, NY, PR & where prohibited). Enter by noon ET on 9/23/25. Subject to full Official Rules Linked in Bio. Sponsor: Whirlpool Corporation
31.7M
24.2K
1.58K
6mo ago
whirlpoolusa
Whirlpool engineers always keep it fresh. Win a limited-edition ‘So Fresh & So Clean’ Whirlpool® front load washer and dryer pair.
Follow us, like and comment #WhirlpoolSoFresh for a chance to win.
And tag a friend who needs this for a bonus entry.
NO PURCH.NEC. Legal residents of the contiguous US/DC, 18+ (void in AK, FL, HI, NY, PR & where prohibited). Enter by noon ET on 9/23/25. Subject to full Official Rules Linked in Bio. Sponsor: Whirlpool Corporation
27.6M
5.87K
1.55K
5mo ago
whirlpoolusa
Enter for a chance to win a washer that’s ‘So Fresh, So Clean’, with a matching dryer.
Follow us, like and comment #WhirlpoolSoFresh for a chance to win.
And tag a friend who needs this for a bonus entry.
NO PURCH.NEC. Legal residents of the contiguous US/DC, 18+ (void in AK, FL, HI, NY, PR & where prohibited). Enter by noon ET on 9/23/25. Subject to full Official Rules Linked in Bio. Sponsor: Whirlpool Corporation
18.3M
35.6K
6.73K
6mo ago
whirlpoolusa
#ad Big Boi and Whirlpool® both know how to keep it fresh. So fresh, they created custom limited-edition washers that play ‘So Fresh, So Clean’ after every cycle and we’re giving five of them away.
Just follow @whirlpoolusa, like and comment #WhirlpoolSoFresh on this post for a chance to win. Tag a friend for a bonus entry.
Full details at @whirlpoolusa link in bio.
NO PURCH.NEC. Legal residents of the contiguous US/DC, 18+ (void in AK, FL, HI, NY, PR & where prohibited). Enter by noon ET on 9/23/25. Subject to full Official Rules Linked in Bio. Sponsor: Whirlpool
Corporation
10.1M
4.08K
63
5mo ago
whirlpoolusa
#WhirlpoolPartner Busy weeknights call for convenience, and I love a simple “Dad Dinner”! Use the @whirlpoolusa Smart Range with Air Cooking Technology to renovate how your family does dinnertime so you can spend less time in the kitchen. What’s your favorite go-to quick and easy meal? #ad
9.89M
4.68K
133
4mo ago
whirlpoolusa
This holiday shortcut takes store bought pumpkin pie and elevates it with marshmallows which will have guests thinking it’s homemade.
7.54M
464
35
8mo ago
whirlpoolusa
Spend more time with your family and less time cleaning your washer with the Dry Drum Cycle to reduce excess moisture on the drum and door.
7.36M
7.07K
81
5mo ago
whirlpoolusa
#WhirlpoolPartner Busy mornings = me wishing for a second set of hands. The @whirlpoolusa Intelligent Induction Cooktop gets it — multitasking breakfast while I get everyone ready for the day has never been so easy. #ad
6.8M
5.05K
232
10mo ago
whirlpoolusa
When it comes to customizing how you wash all your family’s laundry, Whirlpool® has your back.
6.47M
241
7
9mo ago
whirlpoolusa
Doing your family’s laundry is a never ending chore, luckily Whirlpool® makes it a little easier.
6.27M
5.2K
117
10mo ago
whirlpoolusa
Be honest, did you ever actually sort your laundry?
3.86M
1.68K
50
7mo ago
whirlpoolusa
#Ad It’s time, rhubarb cream pie season 😍. It’s also that beautiful time of the year when we want to be
outside so it’s more of a reason to utilize my @whirlpoolusa Smart Range. With the app and Air Baking Technology, I can quickly preheat and pop that pie in the oven! Then, I can keep an eye on it via my
phone while I play outside with my family. A delicious pie - complete with a golden crust - is necessary
for all the summer hangs.
Check out how you can save time in the kitchen with the Whirlpool® Smart Range, linked in my bio!
*Appliance must be set to remote enable. WiFi & App Required. Features subject to change. Details and
privacy info at whirlpool.com/connect.
#WhirlpoolPartner #Whirlpool
3.75M
hidden
193
8mo ago
whirlpoolusa
#ad Make it sleek and modern but also functional🤝
To learn more about the @whirlpoolusa Spin&Load Rack, head to my profile! #WhirlpoolAmbassador
3.71M
3.73K
122
8mo ago
whirlpoolusa
#Ad I believe that our limitations are opportunities.
My chair has helped me see the world through a different lens, and imagine one where inclusivity is possible for everyone. I’m so proud to partner with @whirlpoolusa, who understand that household appliances are not always designed for the needs of folks with mobility issues!
Our whole family is tackling kitchen chores thanks to the latest innovation from @Whirlpoolusa, its Spin&Load Dishwasher Rack, which we recently added to our existing dishwasher. From ideation to design and manufacturing, every detail was considered including collaborating with the United Spinal Association to make this the most inclusive lower-level dishwasher rack on the market. The accessory’s innovative 360-degree spinning lower level rack makes loading and unloading easy for everyone, empowering my family and me to tackle dish duty with ease. #WhirlpoolPartner
To learn more, visit Whirlpool.com!
3.68M
1.41K
35
7mo ago
whirlpoolusa
#ad Summer is here, and so is the perfect lemon herb chicken recipe. If you’re looking for a fresh
flavorful meal, you definitely need to give this one a try. I used my @whirlpoolusa Smart Range With Air Cooking Technology to Air Bake the chicken and it was so good and full of flavor. From cooking to cleaning, having the WipeClean™ Coating made it so convenient to clean by simply wetting with water, waiting, then wiping the mess away.
Make sure you save this recipe and let me know if you try it! #WhirlpoolPartner #Whirlpool
3.64M
20.3K
125
7mo ago
whirlpoolusa
#ad What’s your biggest laundry ick? Mine used to be forgetting a load in the washer… and then smelling the results. But my Whirlpool® Front Load Washer with the FreshFlow™ Vent System changed the game. The FanFresh® Option helps keep my clothes fresh for after the cycle ends, so I can finish laundry when life lets me. Click the link in my bio to learn more about how to break free from the laundry icks. @Whirlpoolusa #FluffFoldRepeat #FreshFlow #WhirlpoolPartner
3.2M
7.26K
179
3mo ago
whirlpoolusa
#WhirlpoolPartner Holiday hosting mode: chill. This @whirlpoolusa french door refrigerator has dual ice makers, adjustable shelves, and enough space for our entire family feast —so we can prep while also keeping the zen vibes going. 🧘 #ad @jonathanscott
2.96M
1.07K
59
4mo ago
whirlpoolusa
The freshest halloween costumes start with the freshest sheets.
Whirlpool USA (@whirlpoolusa) Instagram Stats & Analytics
Whirlpool USA (@whirlpoolusa) has 47.4K Instagram followers with a 0.20% engagement rate over the past 12 months. Across 146 posts, Whirlpool USA received 576K total likes and 313M impressions, averaging 4.03K likes per post. This page tracks Whirlpool USA's performance metrics, top content, and engagement trends — updated daily.
Whirlpool USA (@whirlpoolusa) Instagram Analytics FAQ
How many Instagram followers does Whirlpool USA have?+
Whirlpool USA (@whirlpoolusa) has 47.4K Instagram followers as of March 2026.
What is Whirlpool USA's Instagram engagement rate?+
Whirlpool USA's Instagram engagement rate is 0.20% over the last 12 months, based on 146 posts.
How many likes does Whirlpool USA get on Instagram?+
Whirlpool USA received 576K total likes across 146 posts in the last 12 months, averaging 4.03K likes per post.
How many Instagram impressions does Whirlpool USA get?+
Whirlpool USA's Instagram content generated 313M total impressions over the last 12 months.