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followers
1.83M
impressions
85.0M
likes
3.94M
comments
32.1K
posts
367
engagement
5.57%
emv
$2.73M
Average per post
232K
Key Metrics
Impressions
monthly
Distributions
Content
1.83M
182K
714
8mo ago
visitscotland
Oh Scotland, you're just magical! ✨️ This gem located on the Isle of Arran is sure to make you feel like you've stepped into a fantasy world! 📚
Make sure to save this for YOUR next adventure in Scotland 🥹🌲
📍 Eas Mor Library, @visitarran
#Scotland #VisitScotland #ScotlandExplore @easmorecology
1.34M
80.1K
334
10mo ago
visitscotland
Meet Scotland’s forecasting tool: the Coo-ometer! 🐮🌡️
Here’s a handy guide to figure out what our Scottish weather is up to 😉👇
⛅️ Coo is dry: It’s not raining
❄️ Coo is white: It’s snowing
☔️ Coo is soggy: It’s raining
☀️ Coo is warm: It’s sunny
💨 Coo is scruffy: It’s windy
🧣 Coo is wrapped up: It’s cold
#Coosday #Scotland #VisitScotland #HighlandCow #ScotlandTravel
1.26M
59.1K
1.19K
8mo ago
visitscotland
Nessie has been spotted! 🤭🦕
Who else is hoping to catch a glimpse of the mysterious Loch Ness Monster while in Scotland?! 🏴
📍Loch Ness, Highlands
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland @visitinvernesslochness
1.15M
82.3K
688
2mo ago
visitscotland
Do you really need any more convincing?! 😉🏴 Hands up who's adding Scotland to their MUST-visit list after watching! 🙋
#Coosday #Scotland #VisitScotland #ScotlandTravel
1.10M
43.8K
257
2mo ago
visitscotland
What a bonnie view! 🥹💜 Nestled along Saddell Bay on the Kintyre Peninsula, the charming Port na Gael bothy overlooks the Kilbrannan Sound towards the Isle of Arran, Ailsa Craig, and the Ayrshire coast beyond 🌊
Saddell Bay also forms part of the Kintyre 66, an exhilarating 66-mile route around the peninsula that highlights its distinctive coastal charm, unspoiled natural beauty, and vibrant history! 🚗✨
📍 Saddell Bay, @wildaboutargyll
📷 @better.perspective
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland @landmarktrust
1.02M
40.9K
164
4mo ago
visitscotland
It's Hogmanay tomorrow! Or should we say Hog-moo-nay?! 🐮🤭 To celebrate, here's a roundup of some of your fave #Coosday snaps! 🤳
📍 Isle of Skye
📷 @zico_89
📍 New Luce, Dumfries & Galloway
📷 @kitchencoosandewes
📍 Crail, Fife
📷 @highlandcows_bythesea
📍 North Lanarkshire
📷 @journeyofcallum
📍 Kilchurn Castle, Argyll
📷 @scotlands_stories
📍 Isle of Skye
📷 @carolyndavidson28
📍 Newton Farm, Angus
📷 @newtonfarmholidays
📍 Cameron’s Tea Room & Farm Shop, Loch Ness
📷 @cameronstearoom
📍 @bellevuefarmarran, Isle of Arran
📷 @visitscotland
#Scotland #VisitScotland
964K
71.4K
666
4mo ago
visitscotland
Happy Hogmanay, everyone! Slàinte mhath! 🥃🎇 Who's hoping for a trip to Scotland in 2026?! 🙋
📍 Ross Fountain & Edinburgh Castle, Edinburgh
#Scotland #VisitScotland #ScotlandTravel @thisisedinburgh
816K
32.7K
138
7mo ago
visitscotland
Oh, Orkney! 😍 Incredible shot of the sandstone cliffs at Rackwick Bay on the island of Hoy, captured by @visitorkney ❤️
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
710K
28.4K
172
3mo ago
visitscotland
Scotland's skies were dazzling last night with the Northern Lights putting on quite the show! 😍✨️
💡 The best time to see the Northern Lights in Scotland is from October to March, with longer, darker nights and a better chance of clearer conditions. Skies need to be clear of clouds, with limited light pollution and an increase in solar activity 💚
📍 Bay of Skaill, Orkney
📷 @robbies__photos
📍 Mallaig, Lochaber
📷 @the.electric.lobster.fisherman
📍 Cairngorm Mountain, Cairngorms National Park
📷 @ant0avi
📍 Burghead, Moray Speyside
📷 @martinksmith
📍 Pap of Glencoe, Glen Coe
📷 @highlandkiwi
#Scotland #VisitScotland #ExploreScotland #ScotlandTravel
705K
64.6K
300
2mo ago
visitscotland
Scotland, you're simply magical! 😍✨ The library at Eas Mòr (meaning 'Big Waterfall' in Gaelic! 🏴) is a gem located on the Isle of Arran and is sure to make you feel as if you've stepped right into a fairytale 🥹
📍 Eas Mòr Library, @visitarran
#Scotland #VisitScotland #SeachdainNaGàidhlig2026 #WorldGaelicWeek2026 @easmorecology
645K
25.8K
220
5mo ago
visitscotland
Ever wondered what your Highland cow horoscope would be? Here’s our handy ‘Coo-roscope’ to tell you which one coo-rresponds to your starsign! 🐮💫
Does your coo sign match your personality? 👀
#Coosday #Scotland #VisitScotland #HighlandCow
631K
37.2K
235
7mo ago
visitscotland
Do you really need any more convincing…? 👀 Happy #Coosday Tuesday! 🏴💙
#Scotland #ScotlandTravel #ExploreScotland
604K
24.1K
148
1mo ago
visitscotland
It’s almost time to welcome these wee cuties back to Scotland! 🥰🏴 From April to August, parts of Scotland become home to puffins for the breeding season! Is spotting one on YOUR list? 💙
📍 Flannan Isles, Outer Hebrides
📷 @wildcoast_hebrides
📍 Treshnish Isles, Inner Hebrides
📷 @adrianserwin
📍 Bullers of Buchan, Aberdeenshire
🎥 @frames_by_angela
📍 Isle of Staffa, Inner Hebrides
📷 @vanlife_odyssey
📍 Handa Island, Sutherland
📷 @seanruddy
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
603K
24.1K
126
5mo ago
visitscotland
Things are starting to feel festive here in Scotland! 😍❄️ Who else is excited for this magical season?! ✨
📍 @monzieestate, Perthshire
📷 @olivergmlewis
📍 The Cloisters, University of Glasgow
📷 @visitscotland
📍 @thewallacemon, Stirling
📷 @visitscotland
📍 @aberdeenchristmasvillage, Aberdeen
📷 @visitscotland
📍 Hermand Birchwood, West Lothian
📷 @paul_watt_photography
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
567K
22.7K
111
8mo ago
visitscotland
5 magical places in Scotland to add to your visit list! 😍🔮
🏰 Eilean Donan Castle, Highlands
Nestled on its own island overlooking the Isle of Skye, Eilean Donan boasts stunning views where three sea-lochs meet, surrounded by the majestic mountains of Kintail.
📷 @jamie.taylor.photography
👑 Traquair House, Scottish Borders
The oldest inhabited house in Scotland which has been lived in for over 900 years! It was also originally a hunting lodge for the kings and queens of Scotland.
📷 @sarahscotland
⭐ Mount Stuart, Isle of Bute
A 19th century country manor house featuring magnificent Victorian Gothic architecture and surrounded by beautifully maintained gardens.
📷 @aldomac3
🪨 Kilmartin Glen, Argyll
This area spans 5,000 years with a multitude of cairns, standing stones, carved rock, stone circles, forts and castles!
📷 @agodicer
✨ City Chambers, Glasgow
Completed in 1888 and overlooking George Square, Glasgow City Chambers is one of the city’s most prestigious buildings.
📷 @visitscotland
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
554K
13.2K
245
6mo ago
visitscotland
Would you try THIS in Scotland? 😱🤩
Experience the ultimate thrill of bungee jumping against the stunning backdrop of autumn in Perthshire - what more could you ask for?! 😍🍂
📍 @highlandflingbungee, Killiecrankie
#Scotland #VisitScotland #ExploreScotland #ScotlandTravel
530K
21.2K
123
1mo ago
visitscotland
Spring is officially here in Scotland! 🥳🌸 Cherry blossoms, cute baby animals, sweet treats and warmer weather - there’s SO much to look forward to this season! 😍💛
🌸 University of Glasgow, Glasgow
📷 @la_sonadoraa
🐑 Isle of Lewis, Outer Hebrides
📷 @onceuponacroft
🏰 Castle Fraser, Aberdeenshire
📷 @visitscotland
🖤 Flannan Isles, Outer Hebrides
📷 @wildcoast_hebrides
🍦 The Little Parlour, South Queensferry & Edinburgh
📷 @littleparloursq
🌼 Old Aberdeen, Aberdeen
📷 @wanderingaberdonian
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
513K
20.5K
82
10mo ago
visitscotland
Talk about being in the right place at the right time! 😍🏴 Here’s a wee throwback to this iconic Scottish scene captured in Glen Affric by @scottishmunrojourney 📷
⚠️ Please be responsible as you explore. As cute as they are, please never approach or feed our wildlife.
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland #RespectProtectEnjoy
501K
28.3K
416
8mo ago
visitscotland
Which Scottish animal do you relate to most? 👀 For us, it HAS to be a seal! 🦭😴
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
491K
19.6K
76
11mo ago
visitscotland
SPRING IN SCOTLAND: THAT’S A WRAP! 🌷🏴 Here’s a wee round-up of your fave pics from the season 🤳✨
🌸 Edinburgh Castle, Edinburgh
📷 @pandeyrr
🌊 Cliad Beach, Coll
📷 @fionaandthefrenchies
🍰 @twelvetriangles, Melrose
📷 @visitscotland
🖤 Handa Island, Sutherland
📷 @seanruddy
🛖 Tahuna Bothies, Aberdeenshire
📷 @tahunabothies
🪻 Ballachulish, Lochaber
📷 @highlandkiwi
🧡 Dunnottar Castle, Aberdeenshire
📷 @visitscotland
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
VisitScotland | Travel & Inspiration (@visitscotland) Instagram Stats & Analytics
VisitScotland | Travel & Inspiration (@visitscotland) has 1.83M Instagram followers with a 5.57% engagement rate over the past 12 months. Across 367 posts, VisitScotland | Travel & Inspiration received 3.94M total likes and 35.6M impressions, averaging 10.7K likes per post. This page tracks VisitScotland | Travel & Inspiration's performance metrics, top content, and engagement trends — updated daily.
VisitScotland | Travel & Inspiration (@visitscotland) Instagram Analytics FAQ
How many Instagram followers does VisitScotland | Travel & Inspiration have?+
VisitScotland | Travel & Inspiration (@visitscotland) has 1.83M Instagram followers as of May 2026.
What is VisitScotland | Travel & Inspiration's Instagram engagement rate?+
VisitScotland | Travel & Inspiration's Instagram engagement rate is 5.57% over the last 12 months, based on 367 posts.
How many likes does VisitScotland | Travel & Inspiration get on Instagram?+
VisitScotland | Travel & Inspiration received 3.94M total likes across 367 posts in the last 12 months, averaging 10.7K likes per post.
How many Instagram impressions does VisitScotland | Travel & Inspiration get?+
VisitScotland | Travel & Inspiration's Instagram content generated 35.6M total impressions over the last 12 months.