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followers
1.85M
impressions
84.3M
likes
3.89M
comments
37.0K
posts
369
engagement
5.45%
emv
$2.70M
Average per post
228K
Key Metrics
Impressions
monthly
Distributions
Content
1.83M
182K
714
10mo ago
visitscotland
Oh Scotland, you're just magical! ✨️ This gem located on the Isle of Arran is sure to make you feel like you've stepped into a fantasy world! 📚
Make sure to save this for YOUR next adventure in Scotland 🥹🌲
📍 Eas Mor Library, @visitarran
#Scotland #VisitScotland #ScotlandExplore @easmorecology
1.34M
80.1K
334
12mo ago
visitscotland
Meet Scotland’s forecasting tool: the Coo-ometer! 🐮🌡️
Here’s a handy guide to figure out what our Scottish weather is up to 😉👇
⛅️ Coo is dry: It’s not raining
❄️ Coo is white: It’s snowing
☔️ Coo is soggy: It’s raining
☀️ Coo is warm: It’s sunny
💨 Coo is scruffy: It’s windy
🧣 Coo is wrapped up: It’s cold
#Coosday #Scotland #VisitScotland #HighlandCow #ScotlandTravel
1.26M
59.2K
1.19K
9mo ago
visitscotland
Nessie has been spotted! 🤭🦕
Who else is hoping to catch a glimpse of the mysterious Loch Ness Monster while in Scotland?! 🏴
📍Loch Ness, Highlands
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland @visitinvernesslochness
1.20M
86.5K
723
4mo ago
visitscotland
Do you really need any more convincing?! 😉🏴 Hands up who's adding Scotland to their MUST-visit list after watching! 🙋
#Coosday #Scotland #VisitScotland #ScotlandTravel
1.09M
43.8K
257
4mo ago
visitscotland
What a bonnie view! 🥹💜 Nestled along Saddell Bay on the Kintyre Peninsula, the charming Port na Gael bothy overlooks the Kilbrannan Sound towards the Isle of Arran, Ailsa Craig, and the Ayrshire coast beyond 🌊
Saddell Bay also forms part of the Kintyre 66, an exhilarating 66-mile route around the peninsula that highlights its distinctive coastal charm, unspoiled natural beauty, and vibrant history! 🚗✨
📍 Saddell Bay, @wildaboutargyll
📷 @better.perspective
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland @landmarktrust
1.02M
40.9K
162
5mo ago
visitscotland
It's Hogmanay tomorrow! Or should we say Hog-moo-nay?! 🐮🤭 To celebrate, here's a roundup of some of your fave #Coosday snaps! 🤳
📍 Isle of Skye
📷 @zico_89
📍 New Luce, Dumfries & Galloway
📷 @kitchencoosandewes
📍 Crail, Fife
📷 @highlandcows_bythesea
📍 North Lanarkshire
📷 @journeyofcallum
📍 Kilchurn Castle, Argyll
📷 @scotlands_stories
📍 Isle of Skye
📷 @carolyndavidson28
📍 Newton Farm, Angus
📷 @newtonfarmholidays
📍 Cameron’s Tea Room & Farm Shop, Loch Ness
📷 @cameronstearoom
📍 @bellevuefarmarran, Isle of Arran
📷 @visitscotland
#Scotland #VisitScotland
965K
71.3K
665
5mo ago
visitscotland
Happy Hogmanay, everyone! Slàinte mhath! 🥃🎇 Who's hoping for a trip to Scotland in 2026?! 🙋
📍 Ross Fountain & Edinburgh Castle, Edinburgh
#Scotland #VisitScotland #ScotlandTravel @thisisedinburgh
948K
37.9K
930
1d ago
visitscotland
Your birth month = your Scottish tartan! 🏴 Whether you’re part of the Tartan Army or simply love Scotland, tartan is for everyone! 😍💙
Let us know which tartan you got! 👇
📷 Tartan imagery: Scottish Register of Tartans
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
816K
32.6K
138
8mo ago
visitscotland
Oh, Orkney! 😍 Incredible shot of the sandstone cliffs at Rackwick Bay on the island of Hoy, captured by @visitorkney ❤️
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
808K
32.3K
177
1mo ago
visitscotland
The time has come... the final episode of Outlander is here! 😭⚔️ To celebrate the end of an era, here's a collection of some iconic Scottish sites featured in the series throughout the years 🥹🏴
The show may be ending, but we'll always have Scotland! 💙
📍 Doune Castle, Stirlingshire
🎬 Appears as 'Castle Leoch'
📷 @sassenachhistorian
📍 Midhope Castle, West Lothian
🎬 Appears as 'Lallybroch'
📷 @adam.legrice
📍 Falkland, Fife
🎬 Appears as 'Inverness'
📷 @johnpow37
📍 Drummond Castle Gardens, Perthshire
🎬 Appears as 'Gardens of Versailles'
📷 @visitscotland
📍 Blackness Castle, Linlithgow
🎬 Appears as 'Fort William'
📷 @tamararobinson115
📍 Highland Folk Museum, Newtonmore
🎬 Appears as 'MacKenzie Village'
📷 @scotlandsbucketlist
📍 Sloy Dam, Inveruglas
🎬 Appears as 'Loch Errochty Power Station'
📷 @summer_daze46
📍 Linlithgow Palace, West Lothian
🎬 Appears as 'Wentworth Prison'
📷 @visitscotland
#Scotland #VisitScotland #ScotlandOnScreen #ScotlandExplore @outlander_starz
773K
7.59K
326
1w ago
visitscotland
Meet one of Scotland's oldest football fans... who has never seen Scotland! 🤯⚽️
Stay tuned for his journey 👀
📍 @smithmuseum
🤝 @bryanmillarwalker
758K
70.0K
329
3mo ago
visitscotland
Scotland, you're simply magical! 😍✨ The library at Eas Mòr (meaning 'Big Waterfall' in Gaelic! 🏴) is a gem located on the Isle of Arran and is sure to make you feel as if you've stepped right into a fairytale 🥹
📍 Eas Mòr Library, @visitarran
#Scotland #VisitScotland #SeachdainNaGàidhlig2026 #WorldGaelicWeek2026 @easmorecology
710K
28.4K
172
5mo ago
visitscotland
Scotland's skies were dazzling last night with the Northern Lights putting on quite the show! 😍✨️
💡 The best time to see the Northern Lights in Scotland is from October to March, with longer, darker nights and a better chance of clearer conditions. Skies need to be clear of clouds, with limited light pollution and an increase in solar activity 💚
📍 Bay of Skaill, Orkney
📷 @robbies__photos
📍 Mallaig, Lochaber
📷 @the.electric.lobster.fisherman
📍 Cairngorm Mountain, Cairngorms National Park
📷 @ant0avi
📍 Burghead, Moray Speyside
📷 @martinksmith
📍 Pap of Glencoe, Glen Coe
📷 @highlandkiwi
#Scotland #VisitScotland #ExploreScotland #ScotlandTravel
645K
25.8K
220
7mo ago
visitscotland
Ever wondered what your Highland cow horoscope would be? Here’s our handy ‘Coo-roscope’ to tell you which one coo-rresponds to your starsign! 🐮💫
Does your coo sign match your personality? 👀
#Coosday #Scotland #VisitScotland #HighlandCow
631K
37.2K
235
9mo ago
visitscotland
Do you really need any more convincing…? 👀 Happy #Coosday Tuesday! 🏴💙
#Scotland #ScotlandTravel #ExploreScotland
604K
24.2K
148
2mo ago
visitscotland
It’s almost time to welcome these wee cuties back to Scotland! 🥰🏴 From April to August, parts of Scotland become home to puffins for the breeding season! Is spotting one on YOUR list? 💙
📍 Flannan Isles, Outer Hebrides
📷 @wildcoast_hebrides
📍 Treshnish Isles, Inner Hebrides
📷 @adrianserwin
📍 Bullers of Buchan, Aberdeenshire
🎥 @frames_by_angela
📍 Isle of Staffa, Inner Hebrides
📷 @vanlife_odyssey
📍 Handa Island, Sutherland
📷 @seanruddy
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
603K
24.1K
126
6mo ago
visitscotland
Things are starting to feel festive here in Scotland! 😍❄️ Who else is excited for this magical season?! ✨
📍 @monzieestate, Perthshire
📷 @olivergmlewis
📍 The Cloisters, University of Glasgow
📷 @visitscotland
📍 @thewallacemon, Stirling
📷 @visitscotland
📍 @aberdeenchristmasvillage, Aberdeen
📷 @visitscotland
📍 Hermand Birchwood, West Lothian
📷 @paul_watt_photography
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
567K
22.7K
111
10mo ago
visitscotland
5 magical places in Scotland to add to your visit list! 😍🔮
🏰 Eilean Donan Castle, Highlands
Nestled on its own island overlooking the Isle of Skye, Eilean Donan boasts stunning views where three sea-lochs meet, surrounded by the majestic mountains of Kintail.
📷 @jamie.taylor.photography
👑 Traquair House, Scottish Borders
The oldest inhabited house in Scotland which has been lived in for over 900 years! It was also originally a hunting lodge for the kings and queens of Scotland.
📷 @sarahscotland
⭐ Mount Stuart, Isle of Bute
A 19th century country manor house featuring magnificent Victorian Gothic architecture and surrounded by beautifully maintained gardens.
📷 @aldomac3
🪨 Kilmartin Glen, Argyll
This area spans 5,000 years with a multitude of cairns, standing stones, carved rock, stone circles, forts and castles!
📷 @agodicer
✨ City Chambers, Glasgow
Completed in 1888 and overlooking George Square, Glasgow City Chambers is one of the city’s most prestigious buildings.
📷 @visitscotland
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
560K
13.3K
243
7mo ago
visitscotland
Would you try THIS in Scotland? 😱🤩
Experience the ultimate thrill of bungee jumping against the stunning backdrop of autumn in Perthshire - what more could you ask for?! 😍🍂
📍 @highlandflingbungee, Killiecrankie
#Scotland #VisitScotland #ExploreScotland #ScotlandTravel
533K
21.3K
1.02K
1w ago
visitscotland
Whether you’re a Scot or just one at heart, tartan is for everyone! 🙌 Here are just a few of the tartans associated with Scottish clans 🛡️⚔️
If you don’t have links to a particular clan, don’t worry! There are no specific rules around which tartan you can wear - the most important thing is it makes you feel proud to wear it! 🤗💙
#Scotland #VisitScotland #ExploreScotland #ScotlandTravel @scotlandshop
VisitScotland | Travel & Inspiration (@visitscotland) Instagram Stats & Analytics
VisitScotland | Travel & Inspiration (@visitscotland) has 1.85M Instagram followers with a 5.45% engagement rate over the past 12 months. Across 369 posts, VisitScotland | Travel & Inspiration received 3.89M total likes and 37.0M impressions, averaging 10.5K likes per post. This page tracks VisitScotland | Travel & Inspiration's performance metrics, top content, and engagement trends — updated daily.
VisitScotland | Travel & Inspiration (@visitscotland) Instagram Analytics FAQ
How many Instagram followers does VisitScotland | Travel & Inspiration have?+
VisitScotland | Travel & Inspiration (@visitscotland) has 1.85M Instagram followers as of June 2026.
What is VisitScotland | Travel & Inspiration's Instagram engagement rate?+
VisitScotland | Travel & Inspiration's Instagram engagement rate is 5.45% over the last 12 months, based on 369 posts.
How many likes does VisitScotland | Travel & Inspiration get on Instagram?+
VisitScotland | Travel & Inspiration received 3.89M total likes across 369 posts in the last 12 months, averaging 10.5K likes per post.
How many Instagram impressions does VisitScotland | Travel & Inspiration get?+
VisitScotland | Travel & Inspiration's Instagram content generated 37.0M total impressions over the last 12 months.