NewGet @visitscotland's full report
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followers
1.88M
impressions
86.4M
likes
3.69M
comments
47.6K
posts
369
engagement
4.67%
emv
$2.71M
Average per post
234K
Key Metrics
Impressions
monthly
Distributions
Content
2.42M
62.5K
704
3mo ago
visitscotland
Meet Scotland's forecasting tool: the Coo-ometer! 🐮🌡️ We hope this wee guide helps you figure out what our Scottish weather is up to 🤭👇
🌥️ Coo is dry: It's not raining
❄️ Coo is white: It's snowing
☔ Coo is soggy: It's raining
☀️ Coo is warm: It's sunny
💨 Coo is scruffy: It's windy
🧣 Coo is wrapped up: It's cold
#Coosday #Scotland #VisitScotland #HighlandCow
1.94M
77.6K
1.69K
4mo ago
visitscotland
Your birth month = your Scottish tartan! 🏴 Whether you’re part of the Tartan Army or simply love Scotland, tartan is for everyone! 😍💙
Let us know which tartan you got! 👇
📷 Tartan imagery: Scottish Register of Tartans
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
1.65M
10.9K
342
4mo ago
visitscotland
Meet one of Scotland's oldest football fans... who has never seen Scotland! 🤯⚽️
Stay tuned for his journey 👀
📍 @smithmuseum
🤝 @bryanmillarwalker
1.39M
17.5K
661
3mo ago
visitscotland
Your birth month = your Scottish island 🏴 If you've ever wondered which Scottish island you should add to your visit list, this is your sign... 👀💫
Let us know which island you're heading to! 🧳🏝️
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
1.21M
87.2K
724
8mo ago
visitscotland
Do you really need any more convincing?! 😉🏴 Hands up who's adding Scotland to their MUST-visit list after watching! 🙋
#Coosday #Scotland #VisitScotland #ScotlandTravel
1.09M
43.7K
257
8mo ago
visitscotland
What a bonnie view! 🥹💜 Nestled along Saddell Bay on the Kintyre Peninsula, the charming Port na Gael bothy overlooks the Kilbrannan Sound towards the Isle of Arran, Ailsa Craig, and the Ayrshire coast beyond 🌊
Saddell Bay also forms part of the Kintyre 66, an exhilarating 66-mile route around the peninsula that highlights its distinctive coastal charm, unspoiled natural beauty, and vibrant history! 🚗✨
📍 Saddell Bay, @wildaboutargyll
📷 @better.perspective
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland @landmarktrust
1.09M
108K
8.94K
2mo ago
visitscotland
The Royal Edinburgh Military Tattoo is BACK! 🥁🙌 This world-famous celebration of music, performance and military tradition is a highlight of the Edinburgh Festivals each year and takes place right in the heart of the city on the esplanade of Edinburgh Castle! 🏰
Have YOU got this iconic event on your must-see list?! 👀
📍 @edinburghtattoo, Edinburgh
📅 7 - 29 August
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
1.04M
64.4K
954
3mo ago
visitscotland
Summer nights in Scotland - you cannae beat them! 🌅🤌
📍 Portencross Castle, Ayrshire
#Scotland #VisitScotland #ExploreScotland @portencrosscastle @ayrshireandarran
1.02M
40.8K
162
9mo ago
visitscotland
It's Hogmanay tomorrow! Or should we say Hog-moo-nay?! 🐮🤭 To celebrate, here's a roundup of some of your fave #Coosday snaps! 🤳
📍 Isle of Skye
📷 @zico_89
📍 New Luce, Dumfries & Galloway
📷 @kitchencoosandewes
📍 Crail, Fife
📷 @highlandcows_bythesea
📍 North Lanarkshire
📷 @journeyofcallum
📍 Kilchurn Castle, Argyll
📷 @scotlands_stories
📍 Isle of Skye
📷 @carolyndavidson28
📍 Newton Farm, Angus
📷 @newtonfarmholidays
📍 Cameron’s Tea Room & Farm Shop, Loch Ness
📷 @cameronstearoom
📍 @bellevuefarmarran, Isle of Arran
📷 @visitscotland
#Scotland #VisitScotland
966K
71.2K
661
9mo ago
visitscotland
Happy Hogmanay, everyone! Slàinte mhath! 🥃🎇 Who's hoping for a trip to Scotland in 2026?! 🙋
📍 Ross Fountain & Edinburgh Castle, Edinburgh
#Scotland #VisitScotland #ScotlandTravel @thisisedinburgh
896K
35.8K
662
4mo ago
visitscotland
The Tartan Army brought the party, but Scotland’s got the after party! 😉🥳🏴
We can’t wait to see what Miami brings 🙌⚽️
#Scotland #VisitScotland #ScotlandTravel #TartanArmy @meetbostonusa @bostonglobe
807K
32.3K
176
5mo ago
visitscotland
The time has come... the final episode of Outlander is here! 😭⚔️ To celebrate the end of an era, here's a collection of some iconic Scottish sites featured in the series throughout the years 🥹🏴
The show may be ending, but we'll always have Scotland! 💙
📍 Doune Castle, Stirlingshire
🎬 Appears as 'Castle Leoch'
📷 @sassenachhistorian
📍 Midhope Castle, West Lothian
🎬 Appears as 'Lallybroch'
📷 @adam.legrice
📍 Falkland, Fife
🎬 Appears as 'Inverness'
📷 @johnpow37
📍 Drummond Castle Gardens, Perthshire
🎬 Appears as 'Gardens of Versailles'
📷 @visitscotland
📍 Blackness Castle, Linlithgow
🎬 Appears as 'Fort William'
📷 @tamararobinson115
📍 Highland Folk Museum, Newtonmore
🎬 Appears as 'MacKenzie Village'
📷 @scotlandsbucketlist
📍 Sloy Dam, Inveruglas
🎬 Appears as 'Loch Errochty Power Station'
📷 @summer_daze46
📍 Linlithgow Palace, West Lothian
🎬 Appears as 'Wentworth Prison'
📷 @visitscotland
#Scotland #VisitScotland #ScotlandOnScreen #ScotlandExplore @outlander_starz
794K
7.50K
86
3mo ago
visitscotland
You cannae beat Highland Games season in Scotland! 🥳💙 How many of these traditional events do YOU recognise? 👀
📍 Luss Highland Games, Loch Lomond
📍 Braemar Gathering, Aberdeenshire
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
763K
69.9K
325
7mo ago
visitscotland
Scotland, you're simply magical! 😍✨ The library at Eas Mòr (meaning 'Big Waterfall' in Gaelic! 🏴) is a gem located on the Isle of Arran and is sure to make you feel as if you've stepped right into a fairytale 🥹
📍 Eas Mòr Library, @visitarran
#Scotland #VisitScotland #SeachdainNaGàidhlig2026 #WorldGaelicWeek2026 @easmorecology
709K
28.4K
174
9mo ago
visitscotland
Scotland's skies were dazzling last night with the Northern Lights putting on quite the show! 😍✨️
💡 The best time to see the Northern Lights in Scotland is from October to March, with longer, darker nights and a better chance of clearer conditions. Skies need to be clear of clouds, with limited light pollution and an increase in solar activity 💚
📍 Bay of Skaill, Orkney
📷 @robbies__photos
📍 Mallaig, Lochaber
📷 @the.electric.lobster.fisherman
📍 Cairngorm Mountain, Cairngorms National Park
📷 @ant0avi
📍 Burghead, Moray Speyside
📷 @martinksmith
📍 Pap of Glencoe, Glen Coe
📷 @highlandkiwi
#Scotland #VisitScotland #ExploreScotland #ScotlandTravel
644K
25.8K
216
11mo ago
visitscotland
Ever wondered what your Highland cow horoscope would be? Here’s our handy ‘Coo-roscope’ to tell you which one coo-rresponds to your starsign! 🐮💫
Does your coo sign match your personality? 👀
#Coosday #Scotland #VisitScotland #HighlandCow
631K
25.2K
134
2mo ago
visitscotland
It's a summer edition of #Coosday! 😎🆒 Here are a few of our beloved Highland coos soaking up some of that lovely Scottish sunshine (while it lasts! 🤭)
📍 Kilchurn Castle, Argyll
📷 @scotlands_stories
📍 Davaar Island, Kintyre Peninsula
📷 @jakeeats_photography
📍 Swanston Farm, Edinburgh
📷 swanstonfarm
📍 Tiree, Inner Hebrides
📷 @jamie___t
📍 Isle of Mull
📷 @hazelsnature_
✅ Please note that Kilchurn Castle is currently closed for renovation works, but you can still view the castle's exterior.
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
603K
24.1K
148
6mo ago
visitscotland
It’s almost time to welcome these wee cuties back to Scotland! 🥰🏴 From April to August, parts of Scotland become home to puffins for the breeding season! Is spotting one on YOUR list? 💙
📍 Flannan Isles, Outer Hebrides
📷 @wildcoast_hebrides
📍 Treshnish Isles, Inner Hebrides
📷 @adrianserwin
📍 Bullers of Buchan, Aberdeenshire
🎥 @frames_by_angela
📍 Isle of Staffa, Inner Hebrides
📷 @vanlife_odyssey
📍 Handa Island, Sutherland
📷 @seanruddy
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
602K
24.1K
125
10mo ago
visitscotland
Things are starting to feel festive here in Scotland! 😍❄️ Who else is excited for this magical season?! ✨
📍 @monzieestate, Perthshire
📷 @olivergmlewis
📍 The Cloisters, University of Glasgow
📷 @visitscotland
📍 @thewallacemon, Stirling
📷 @visitscotland
📍 @aberdeenchristmasvillage, Aberdeen
📷 @visitscotland
📍 Hermand Birchwood, West Lothian
📷 @paul_watt_photography
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
597K
23.9K
212
1mo ago
visitscotland
Aaaand that's a wrap on summer in Scotland! 🏖️🏴 Here’s a wee round-up of some of your favourite moments from the season! 🤳
🥁 @edinburghtattoo
🎥 @visitscotland
🥐 Farine Bakery, Fort William
📷 @_farinebakery_
🐎 Duke of Wellington Statue, Glasgow
📷 @thescottishconqueror
⛰️ Three Sisters of Glen Coe
🎶 @anna.smart
💜 Saddell Bay, Argyll
📷 @better.perspective
🦞 @theseafoodshackullapool, Ullapool
📷 @we__roam
🏰 Portencross Castle, Ayrshire
🎥 @visitscotland
🐮 Kilchurn Castle, Argyll
📷 @scotlands_stories
🍦 @mintedicecream, Glasgow
📷 @visitscotland
#Scotland #VisitScotland #ScotlandTravel #ScotlandExplore
VisitScotland | Travel & Inspiration (@visitscotland) Instagram Stats & Analytics
VisitScotland | Travel & Inspiration (@visitscotland) has 1.88M Instagram followers with a 4.67% engagement rate over the past 12 months. Across 369 posts, VisitScotland | Travel & Inspiration received 3.69M total likes and 86.4M impressions, averaging 9.99K likes per post. This page tracks VisitScotland | Travel & Inspiration's performance metrics, top content, and engagement trends — updated daily. To benchmark @visitscotland against other accounts, use Socialpruf's Instagram competitor analysis tool.
VisitScotland | Travel & Inspiration (@visitscotland) Instagram Analytics FAQ
How many Instagram followers does VisitScotland | Travel & Inspiration have?+
VisitScotland | Travel & Inspiration (@visitscotland) has 1.88M Instagram followers as of October 2026.
What is VisitScotland | Travel & Inspiration's Instagram engagement rate?+
VisitScotland | Travel & Inspiration's Instagram engagement rate is 4.67% over the last 12 months, based on 369 posts.
How many likes does VisitScotland | Travel & Inspiration get on Instagram?+
VisitScotland | Travel & Inspiration received 3.69M total likes across 369 posts in the last 12 months, averaging 9.99K likes per post.
How many Instagram impressions does VisitScotland | Travel & Inspiration get?+
VisitScotland | Travel & Inspiration's Instagram content generated 86.4M total impressions over the last 12 months.
Can I compare VisitScotland | Travel & Inspiration with other Instagram accounts?+
Yes. Add @visitscotland to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.