instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
instagram analytics
Last YearFeb 21, 2025 - Feb 21, 2026
Comparable Performance:
followers
1.82M
impressions
101M
likes
4.4M
comments
32.8K
posts
401
engagement
4.95%
emv
$3.16M
Avg. per post
274K
Key Metrics
monthly
Distributions
Content
5.45M
24.8K
249
11mo ago
visitscotland
Glasgow has so many local gems to discover - AND if you fancy something different, explore them all by bike! 🚲✨ Make sure to save this for YOUR must-visit list! 📝💙
1. @uofglasgow 🎓
2. Pollok Park 🌳
3. Grab a bite to eat (Ashton Lane, @hiddenlanetearoom, @tantrumdoughnuts, @piece.glasgow) 😋
4. Riverside Museum 🌊
5. @kelvingroveartgalleryandmuseum 🖼️
6. @glasgowsciencecentre 🧬
7. Merchant City 🌆
8. Art Mural Trail 🎨
9. @theclydeside 🥃
🚲 @nextbike_official
@visitglasgow_sco #Scotland #VisitScotland
1.82M
183K
719
6mo ago
visitscotland
Oh Scotland, you're just magical! ✨️ This gem located on the Isle of Arran is sure to make you feel like you've stepped into a fantasy world! 📚
Make sure to save this for YOUR next adventure in Scotland 🥹🌲
📍 Eas Mor Library, @visitarran
#Scotland #VisitScotland #ScotlandExplore @easmorecology
1.34M
80.2K
335
8mo ago
visitscotland
Meet Scotland’s forecasting tool: the Coo-ometer! 🐮🌡️
Here’s a handy guide to figure out what our Scottish weather is up to 😉👇
⛅️ Coo is dry: It’s not raining
❄️ Coo is white: It’s snowing
☔️ Coo is soggy: It’s raining
☀️ Coo is warm: It’s sunny
💨 Coo is scruffy: It’s windy
🧣 Coo is wrapped up: It’s cold
#Coosday #Scotland #VisitScotland #HighlandCow #ScotlandTravel
1.26M
59.2K
1.2K
5mo ago
visitscotland
Nessie has been spotted! 🤭🦕
Who else is hoping to catch a glimpse of the mysterious Loch Ness Monster while in Scotland?! 🏴
📍Loch Ness, Highlands
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland @visitinvernesslochness
1.13M
32.3K
619
11mo ago
visitscotland
Scotland’s first alpine coaster, located just outside Edinburgh 🎢😍 Save this for your next Scottish adventure! 🏴
📍 Midlothian Snowsports Centre
🚌 @lothianbuses from Edinburgh City Centre
🗓️ Mon-Sun (except Wednesdays)
🎟️ Book online
#Scotland #VisitScotland #ScotlandTravel #AlpineCoaster
1.02M
41K
165
1mo ago
visitscotland
It's Hogmanay tomorrow! Or should we say Hog-moo-nay?! 🐮🤭 To celebrate, here's a roundup of some of your fave #Coosday snaps! 🤳
📍 Isle of Skye
📷 @zico_89
📍 New Luce, Dumfries & Galloway
📷 @kitchencoosandewes
📍 Crail, Fife
📷 @highlandcows_bythesea
📍 North Lanarkshire
📷 @journeyofcallum
📍 Kilchurn Castle, Argyll
📷 @scotlands_stories
📍 Isle of Skye
📷 @carolyndavidson28
📍 Newton Farm, Angus
📷 @newtonfarmholidays
📍 Cameron’s Tea Room & Farm Shop, Loch Ness
📷 @cameronstearoom
📍 @bellevuefarmarran, Isle of Arran
📷 @visitscotland
#Scotland #VisitScotland
964K
38.6K
217
9mo ago
visitscotland
Which Highland coo are YOU this #Coosday?! 🐮👀 We're certainly feeling like #4 🤪
📍 New Luce, Dumfries & Galloway
📷 @kitchencoosandewes
📍 Isle of Skye
📷 @ok_get_set_go
📍 Outer Hebrides
📷 @bonnie.adventures
📍 Balgavies Loch, Angus
📷 @gabrielarudyk
📍 Highlands
📷 @shuurei3
#Scotland #VisitScotland #ScotlandTravel #ScotlandExplore
961K
71.3K
666
1mo ago
visitscotland
Happy Hogmanay, everyone! Slàinte mhath! 🥃🎇 Who's hoping for a trip to Scotland in 2026?! 🙋
📍 Ross Fountain & Edinburgh Castle, Edinburgh
#Scotland #VisitScotland #ScotlandTravel @thisisedinburgh
924K
36.9K
138
11mo ago
visitscotland
It’s officially spring in Scotland! 🥳🌸 Cherry blossoms, cute farm animals, warmer weather - there’s SO much to look forward to this season! 😍💛
📍 Edinburgh
📷 @pandeyrr
📍 Glamis Castle, Angus
📷 @scottjamespryde
📍 Isle of Lewis, Outer Hebrides
📷 @onceuponacroft
📍 Portsoy Ice Cream, Banff
📷 @portsoyicecream
📍 Birsay, Orkney
📷 @canadiangirl_abroad
#Scotland #VisitScotland
816K
32.7K
137
4mo ago
visitscotland
Oh, Orkney! 😍 Incredible shot of the sandstone cliffs at Rackwick Bay on the island of Hoy, captured by @visitorkney ❤️
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
711K
28.4K
172
1mo ago
visitscotland
Scotland's skies were dazzling last night with the Northern Lights putting on quite the show! 😍✨️
💡 The best time to see the Northern Lights in Scotland is from October to March, with longer, darker nights and a better chance of clearer conditions. Skies need to be clear of clouds, with limited light pollution and an increase in solar activity 💚
📍 Bay of Skaill, Orkney
📷 @robbies__photos
📍 Mallaig, Lochaber
📷 @the.electric.lobster.fisherman
📍 Cairngorm Mountain, Cairngorms National Park
📷 @ant0avi
📍 Burghead, Moray Speyside
📷 @martinksmith
📍 Pap of Glencoe, Glen Coe
📷 @highlandkiwi
#Scotland #VisitScotland #ExploreScotland #ScotlandTravel
703K
28.1K
137
10mo ago
visitscotland
What a stunning view! 😍 Who would love to live in this wee house?! 🙋 Beautiful capture of Saddell Bay in Argyll by @better.perspective 🏠🌊
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland @wildaboutargyll
665K
26.6K
102
11mo ago
visitscotland
Shetland is truly something special! 😍💙 From historic gems and incredible wildlife, to iconic TV locations and delicious food & drink - there’s so much to discover! 🌊
📍 Lerwick
📷 @shetland_islands_with_leah
📍 Scousburgh Sands
📷 @dave.silver
📍 Fair Isle
📷 @rafaeldavidmartig
📍 Mousa Broch
📷 @visitscotland
📍 Miss Sprinkles Ice Cream Van
📷 @misssprinklesshetland
📍 🐋
📷 @fayesherlockwild
📍 Bannaminn Beach
📷 @louisegrenadine
⚠️ Please be responsible as you explore Scotland. As cute as they are, never approach or feed our wildlife and tread lightly to protect their habitats.
#Scotland #VisitScotland
645K
25.8K
222
3mo ago
visitscotland
Ever wondered what your Highland cow horoscope would be? Here’s our handy ‘Coo-roscope’ to tell you which one coo-rresponds to your starsign! 🐮💫
Does your coo sign match your personality? 👀
#Coosday #Scotland #VisitScotland #HighlandCow
641K
25.6K
123
9mo ago
visitscotland
Scotland’s islands never fail to impress! 🙌🩵 Here are some snaps of the neighbouring isles of Coll & Tiree, two charming wee islands boasting some of the most stunning scenery, tranquil sands and fantastic food & drink! ✨
🌊 Cliad Beach, Coll
📷 @fionaandthefrenchies
🥃 @isleofcolldistillery
📷 @kmcdonaghart
🍽️ Coll Hotel
📷 @collhotel
🐚 Feall Beach, Coll
📷 @sheana_c
🍰 Becky Bakes, Tiree
📷 @beckybakestiree
🛏️ Scarinish Beach Hotel, Tiree
📷 @tireescarinishbeachhotel
⛰️ Ben Hynish, Tiree
📷 @me.time_fitness_wellness
💙 near Balephetrish, Tiree
📷 @alextkelso
#Scotland #VisitScotland @wildaboutargyll @calmacferries
630K
37.2K
238
5mo ago
visitscotland
Do you really need any more convincing…? 👀 Happy #Coosday Tuesday! 🏴💙
#Scotland #ScotlandTravel #ExploreScotland
618K
24.7K
110
12mo ago
visitscotland
Scotland really is magical, with symbols of legends and folklore spread all throughout our lands! ✨ Do YOU have a favourite tale? Here are a few of ours 👇💙
🐴 The kelpie is one of our most well known legends, said to be a shape-shifting water spirit! These incredible sculptures, located in Falkirk, are inspired by these creatures.
📍 @helixfalkirk, Falkirk
📷 @tripwithmp
🧜♀️ Tales of mermaids and the sea have been told in Scotland for centuries. The Gaelic word ‘ceasg’ refers to the mythical creature said to be a woman with a salmon’s tail!
📍 Balintore, Highlands
📷 @visitscotland
🦕 Said to dwell in the depths of one of Scotland’s largest lochs is our most famous creature - the Loch Ness Monster! Are you hoping to catch a glimpse of Nessie when visiting? 👀
📍 Urquhart Castle, Loch Ness
📷 @scotlandsbucketlist
🌌 The Northern Lights or ‘Na Fir-chlis’ in Gaelic are also known as ‘The Nimble Men’, said to be faeries fighting a never-ending battle in the sky.
📍 Strathlene Beach, Moray
📷 @mcdond
🦄 It’s true, the unicorn really is our national animal! These creatures have been linked to Scotland for centuries, with National Unicorn Day taking place every year on the 9th April! 😮
📍 Isle of Eriskay, Outer Hebrides
📷 @visitscotland
⚠️ If you’re lucky enough to encounter our Eriskay ponies, please refrain from feeding them. Keep a safe distance whilst exploring & tread lightly to protect their habitats 💕
#Scotland #VisitScotland
605K
24.2K
126
2mo ago
visitscotland
Things are starting to feel festive here in Scotland! 😍❄️ Who else is excited for this magical season?! ✨
📍 @monzieestate, Perthshire
📷 @olivergmlewis
📍 The Cloisters, University of Glasgow
📷 @visitscotland
📍 @thewallacemon, Stirling
📷 @visitscotland
📍 @aberdeenchristmasvillage, Aberdeen
📷 @visitscotland
📍 Hermand Birchwood, West Lothian
📷 @paul_watt_photography
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
587K
23.5K
135
10mo ago
visitscotland
It's almost time to welcome these wee cuties back to Scotland! 🥰🏴 From April to August, parts of Scotland become home to puffins for the breeding season! Is spotting one on YOUR list? 💙
📍 Handa Island, Sutherland
📷 @seanruddy
📍 Lunga, Treshnish Isles
📷 @abigailbrown86
📍 Sumburgh Head, Shetland
📷 @sumburghhead
📍 Staffa, Inner Hebrides
📷 @storiesofamind
📍 Isle of May National Nature Reserve, Fife
📷 @klh__photography
#Scotland #VisitScotland
567K
22.7K
111
6mo ago
visitscotland
5 magical places in Scotland to add to your visit list! 😍🔮
🏰 Eilean Donan Castle, Highlands
Nestled on its own island overlooking the Isle of Skye, Eilean Donan boasts stunning views where three sea-lochs meet, surrounded by the majestic mountains of Kintail.
📷 @jamie.taylor.photography
👑 Traquair House, Scottish Borders
The oldest inhabited house in Scotland which has been lived in for over 900 years! It was also originally a hunting lodge for the kings and queens of Scotland.
📷 @sarahscotland
⭐ Mount Stuart, Isle of Bute
A 19th century country manor house featuring magnificent Victorian Gothic architecture and surrounded by beautifully maintained gardens.
📷 @aldomac3
🪨 Kilmartin Glen, Argyll
This area spans 5,000 years with a multitude of cairns, standing stones, carved rock, stone circles, forts and castles!
📷 @agodicer
✨ City Chambers, Glasgow
Completed in 1888 and overlooking George Square, Glasgow City Chambers is one of the city’s most prestigious buildings.
📷 @visitscotland
#Scotland #VisitScotland #ScotlandTravel #ExploreScotland
VisitScotland | Travel & Inspiration (@visitscotland) Instagram Stats & Analytics
VisitScotland | Travel & Inspiration (@visitscotland) has 1.82M Instagram followers with a 4.95% engagement rate over the past 12 months. Across 401 posts, VisitScotland | Travel & Inspiration received 4.40M total likes and 39.8M impressions, averaging 11.9K likes per post. This page tracks VisitScotland | Travel & Inspiration's performance metrics, top content, and engagement trends — updated daily.
VisitScotland | Travel & Inspiration (@visitscotland) Instagram Analytics FAQ
How many Instagram followers does VisitScotland | Travel & Inspiration have?+
VisitScotland | Travel & Inspiration (@visitscotland) has 1.82M Instagram followers as of February 2026.
What is VisitScotland | Travel & Inspiration's Instagram engagement rate?+
VisitScotland | Travel & Inspiration's Instagram engagement rate is 4.95% over the last 12 months, based on 401 posts.
How many likes does VisitScotland | Travel & Inspiration get on Instagram?+
VisitScotland | Travel & Inspiration received 4.40M total likes across 401 posts in the last year, averaging 11.9K likes per post.
How many Instagram impressions does VisitScotland | Travel & Inspiration get?+
VisitScotland | Travel & Inspiration's Instagram content generated 39.8M total impressions over the last 12 months.