instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
6.69M
impressions
295M
likes
3.4M
comments
55.1K
posts
347
engagement
0.950%
emv
$6.81M
Avg. per post
1.26M

Key Metrics

Distributions

Top Content

Now you can Airbnb more than an Airbnb. Airbnb Services: Book the world’s best chefs, trainers, massage therapists, and more Airbnb Experiences: Completely reimagined, and hosted by the locals who know their city best An all-new app, with homes, experiences, and services all in one place
42.4M
31.2K
871
9mo ago
airbnb
Now you can Airbnb more than an Airbnb. Airbnb Services: Book the world’s best chefs, trainers, massage therapists, and more Airbnb Experiences: Completely reimagined, and hosted by the locals who know their city best An all-new app, with homes, experiences, and services all in one place
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
30.9M
72.7K
385
1mo ago
airbnb
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
30.4M
68.4K
150
1mo ago
airbnb
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
Yesterday we announced Airbnb Services, Experiences, and an all-new app.
28.4M
84.5K
1.37K
9mo ago
airbnb
Yesterday we announced Airbnb Services, Experiences, and an all-new app.
I created an experience with @airbnb for cycling fans to relive the iconic finale of the 2017 Tour de France at the @le_grand_palais 🇫🇷🚴🏼‍♂️ I had so much fun with this crew!!
19.2M
19.2K
51
6mo ago
airbnb
I created an experience with @airbnb for cycling fans to relive the iconic finale of the 2017 Tour de France at the @le_grand_palais 🇫🇷🚴🏼‍♂️ I had so much fun with this crew!!
Don’t just see São Paulo, Experience it with the locals that know it best, like a family of legendary DJ’s, a famous chef, or one of Brazil’s biggest street art curators.
12.7M
7.98K
253
6mo ago
airbnb
Don’t just see São Paulo, Experience it with the locals that know it best, like a family of legendary DJ’s, a famous chef, or one of Brazil’s biggest street art curators.
@KAROLG, her music and us
11.7M
80.9K
526
6mo ago
airbnb
@KAROLG, her music and us
𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋: Airbnb will be the official Alternative Accommodations and Hosted Experiences Booking Platform for @fifaclubworldcup, @fifaworldcup, and @fifawomensworldcup ❤️🔐 I’m excited to team up with @airbnb to announce this partnership, which will see them deliver unforgettable travel experiences to fans across all three tournaments. Stay tuned for unique travel experiences on and off the pitch.
11.3M
197K
622
8mo ago
airbnb
𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋: Airbnb will be the official Alternative Accommodations and Hosted Experiences Booking Platform for @fifaclubworldcup, @fifaworldcup, and @fifawomensworldcup ❤️🔐 I’m excited to team up with @airbnb to announce this partnership, which will see them deliver unforgettable travel experiences to fans across all three tournaments. Stay tuned for unique travel experiences on and off the pitch.
Don’t just see Los Angeles. Experience it with the locals that know it best, like a professional skater, a rock legend, or even the team at West Coast Customs.
11M
4.62K
120
8mo ago
airbnb
Don’t just see Los Angeles. Experience it with the locals that know it best, like a professional skater, a rock legend, or even the team at West Coast Customs.
@SabrinaCarpenter turned her Short n’ Sweet tour into an Airbnb Experience, but now you’re the star 💋 There will be glam, dancing, Sabrina will show you around the set—you’ll get the full short n’ sweet treatment.  Book now at our link in bio 💓
10.5M
716K
1.35K
4mo ago
airbnb
@SabrinaCarpenter turned her Short n’ Sweet tour into an Airbnb Experience, but now you’re the star 💋 There will be glam, dancing, Sabrina will show you around the set—you’ll get the full short n’ sweet treatment.  Book now at our link in bio 💓
In Paris we eat pain au chocolat, but in Cousins Beach we eat muffins! Come bake muffins and chat @thesummeriturnedpretty with me at an exclusive @airbnb Experience in New York on October 2. You can buy tickets at the link in my bio. I can’t wait to see you there!
6.36M
254K
358
5mo ago
airbnb
In Paris we eat pain au chocolat, but in Cousins Beach we eat muffins! Come bake muffins and chat @thesummeriturnedpretty with me at an exclusive @airbnb Experience in New York on October 2. You can buy tickets at the link in my bio. I can’t wait to see you there!
Bora? Vem comigo sambar, dançar e viver dois dias de Carnaval de rua no Rio com o bloco mais antigo da cidade, o @cordaodabolapretaoficial, na minha nova Experiência no Airbnb! 🎉✨ Reservas disponíveis a partir de 27 de janeiro, às 11h (horário de Brasília) em airbnb.com/carnavalcompaolla. ——— Join me for two unforgettable days of street Carnival in Rio, dancing and celebrating with the city’s oldest bloco, @cordaodabolapretaoficial, in my new Airbnb experience! 🎉✨ Bookings start on January 27th at 9am EST, at airbnb.com/carnavalcompaolla.
4.54M
146K
2.89K
1mo ago
airbnb
Bora? Vem comigo sambar, dançar e viver dois dias de Carnaval de rua no Rio com o bloco mais antigo da cidade, o @cordaodabolapretaoficial, na minha nova Experiência no Airbnb! 🎉✨ Reservas disponíveis a partir de 27 de janeiro, às 11h (horário de Brasília) em airbnb.com/carnavalcompaolla. ——— Join me for two unforgettable days of street Carnival in Rio, dancing and celebrating with the city’s oldest bloco, @cordaodabolapretaoficial, in my new Airbnb experience! 🎉✨ Bookings start on January 27th at 9am EST, at airbnb.com/carnavalcompaolla.
A great stay doesn’t start at check-in. It starts with an @airbnb host. Thoughtful notes. Little details. The kind of care you feel, not just notice. That’s what makes an airbnb stay different. #AirbnbPartner
4.33M
189K
1.45K
1mo ago
airbnb
A great stay doesn’t start at check-in. It starts with an @airbnb host. Thoughtful notes. Little details. The kind of care you feel, not just notice. That’s what makes an airbnb stay different. #AirbnbPartner
Introducing Airbnb Experiences: the most interesting things to do in a city, hosted by the locals who know it best.
4.02M
8.86K
287
9mo ago
airbnb
Introducing Airbnb Experiences: the most interesting things to do in a city, hosted by the locals who know it best.
Just me, Boney uncle, and a gorgeous @airbnb villa that survived us both. 👬🏡 Questions? Cravings? Confusion? The Airbnb host is the real MVP. Trust them. Always. #AirbnbPartner
3.52M
67.1K
554
3mo ago
airbnb
Just me, Boney uncle, and a gorgeous @airbnb villa that survived us both. 👬🏡 Questions? Cravings? Confusion? The Airbnb host is the real MVP. Trust them. Always. #AirbnbPartner
Don’t just see Mexico City. Experience it with the locals that know it best, like real luchadores, a former Elle Deputy Editor or a former pro soccer player.
3.39M
1.78K
104
9mo ago
airbnb
Don’t just see Mexico City. Experience it with the locals that know it best, like real luchadores, a former Elle Deputy Editor or a former pro soccer player.
Don’t just see Paris. Experience it with the locals that know it best, like The French Bastards, an architect that helped restore Notre Dame, or even a flea market expert.
3.34M
1.7K
121
8mo ago
airbnb
Don’t just see Paris. Experience it with the locals that know it best, like The French Bastards, an architect that helped restore Notre Dame, or even a flea market expert.
Don’t just see Venice, Experience it with the locals that know it best, paint Venice’s famous canals with a local artist, sip aperitifs with a countess, or do a print workshop in a studio that is part of art history.
3.22M
1.51K
87
8mo ago
airbnb
Don’t just see Venice, Experience it with the locals that know it best, paint Venice’s famous canals with a local artist, sip aperitifs with a countess, or do a print workshop in a studio that is part of art history.
Year. Well. Spent.
3.03M
6.52K
226
2mo ago
airbnb
Year. Well. Spent.
Don’t just see Rome, experience it with the locals that know it best, like a renowned actress and historian, an Emmy Award Nominated food critic or a team of fine art specialists.
2.96M
1.26K
122
8mo ago
airbnb
Don’t just see Rome, experience it with the locals that know it best, like a renowned actress and historian, an Emmy Award Nominated food critic or a team of fine art specialists.

Airbnb (@airbnb) Instagram Stats & Analytics

Airbnb (@airbnb) has 6.69M Instagram followers with a 0.95% engagement rate over the past 12 months. Across 347 posts, Airbnb received 3.40M total likes and 273M impressions, averaging 14.5K likes per post. This page tracks Airbnb's performance metrics, top content, and engagement trends — updated daily.

Airbnb (@airbnb) Instagram Analytics FAQ

How many Instagram followers does Airbnb have?+
Airbnb (@airbnb) has 6.69M Instagram followers as of February 2026.
What is Airbnb's Instagram engagement rate?+
Airbnb's Instagram engagement rate is 0.95% over the last 12 months, based on 347 posts.
How many likes does Airbnb get on Instagram?+
Airbnb received 3.40M total likes across 347 posts in the last year, averaging 14.5K likes per post.
How many Instagram impressions does Airbnb get?+
Airbnb's Instagram content generated 273M total impressions over the last 12 months.