NewGet @airbnb's full report
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followers
7.41M
impressions
426M
likes
15.0M
comments
100K
posts
407
engagement
3.54%
emv
$12.4M
Average per post
1.05M

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After the wedding celebration, we wanted to slow down a bit for a couple of days. Quiet mornings, swims in the afternoons, and evenings of table tennis and pool and movie nights with laughter that lasted much longer. This @airbnb in Koh Samui felt like home almost instantly. 🥰🤍 Some moments from those days… with friends and home filled with laughter. ❤️ #AirbnbPartner
144M
9.74M
27.9K
7mo ago
airbnb
After the wedding celebration, we wanted to slow down a bit for a couple of days. Quiet mornings, swims in the afternoons, and evenings of table tennis and pool and movie nights with laughter that lasted much longer. This @airbnb in Koh Samui felt like home almost instantly. 🥰🤍 Some moments from those days… with friends and home filled with laughter. ❤️ #AirbnbPartner
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
30.9M
72.4K
387
9mo ago
airbnb
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
30.4M
68.1K
144
9mo ago
airbnb
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
Golf clubs are nice, but this was a solid effort too, boys. 😉 Turns out @airbnb was the real all-rounder, making sure everyone had their kind of holiday. #AirbnbPartner
15.1M
672K
2.65K
4mo ago
airbnb
Golf clubs are nice, but this was a solid effort too, boys. 😉 Turns out @airbnb was the real all-rounder, making sure everyone had their kind of holiday. #AirbnbPartner
Whenever, wherever @shakira plays, her fans find each other – this time, under one roof for the @fifaworldcup finals.
13.2M
208K
2.01K
3mo ago
airbnb
Whenever, wherever @shakira plays, her fans find each other – this time, under one roof for the @fifaworldcup finals.
MATTY BROKE HIS FOOT FOR YOU! @mattymatheson & @newyorknico finally make it to Canada and meet the friendliest football fans in WELCOME MATT EP 8
12.3M
2.84K
38
3mo ago
airbnb
MATTY BROKE HIS FOOT FOR YOU! @mattymatheson & @newyorknico finally make it to Canada and meet the friendliest football fans in WELCOME MATT EP 8
Airbnb is giving away FREE FIFA WORLD CUP TICKETS! Here’s what you have to do. Search the Airbnb app for a matchday stay. If you find a place with the football icon, book it and the free tickets are yours! Here we go!
9.69M
207K
686
4mo ago
airbnb
Airbnb is giving away FREE FIFA WORLD CUP TICKETS! Here’s what you have to do. Search the Airbnb app for a matchday stay. If you find a place with the football icon, book it and the free tickets are yours! Here we go!
For about 39 days, the whole world met. We shared stadiums, living rooms, and flooded the streets. We sang together, celebrated goals and felt at home no matter the color of our jerseys. And even though Spain is taking home the cup. It feels like we all won. Let’s keep it going. Meet you in Brazil in 2027.
8.62M
1.73K
75
3mo ago
airbnb
For about 39 days, the whole world met. We shared stadiums, living rooms, and flooded the streets. We sang together, celebrated goals and felt at home no matter the color of our jerseys. And even though Spain is taking home the cup. It feels like we all won. Let’s keep it going. Meet you in Brazil in 2027.
EVERYBODY LOVES MATTY AND THIS IS WHY @mattymatheson & @newyorknico meet fans to play trivia and pull through with some crazy surprises in WELCOME MATT EP 5
7.99M
2.63K
38
4mo ago
airbnb
EVERYBODY LOVES MATTY AND THIS IS WHY @mattymatheson & @newyorknico meet fans to play trivia and pull through with some crazy surprises in WELCOME MATT EP 5
Your summer trip just got upgraded: ✔️Boutique hotels ✔️Grocery delivery ✔️Luggage storage ✔️Airport pickups ✔️Experiences exclusive to Airbnb Oh, and car rentals coming soon 🚘
7.03M
7.39K
266
5mo ago
airbnb
Your summer trip just got upgraded: ✔️Boutique hotels ✔️Grocery delivery ✔️Luggage storage ✔️Airport pickups ✔️Experiences exclusive to Airbnb Oh, and car rentals coming soon 🚘
Gracias México for taking what it means to be a great host to new heights.
6.21M
6.21K
83
3mo ago
airbnb
Gracias México for taking what it means to be a great host to new heights.
Free FIFA World Cup 2026™ tickets are waiting to be found. How to find tickets: - Pick a match you want to go to. - Search for a home in that host city and for that match date. - Find the ball icon. - Book it and you’ve scored free tickets! Tickets will be dropping throughout the tournament, giving you more chances to shoot your shot and follow your team.
5.54M
1.39K
123
4mo ago
airbnb
Free FIFA World Cup 2026™ tickets are waiting to be found. How to find tickets: - Pick a match you want to go to. - Search for a home in that host city and for that match date. - Find the ball icon. - Book it and you’ve scored free tickets! Tickets will be dropping throughout the tournament, giving you more chances to shoot your shot and follow your team.
Every trip has a stop you didn’t plan. Make it @sabrinacarpenter’s Pit Stop. Book now at link in bio.
4.88M
180K
339
6mo ago
airbnb
Every trip has a stop you didn’t plan. Make it @sabrinacarpenter’s Pit Stop. Book now at link in bio.
This or that with @cortis. Missed out? More spots just opened. Link in @airbnb’s bio. — 코르티스의 밸런스 게임! 코르티스의 Green vs Red 비밀공간, 놓쳐서 아쉬웠다면? 추가 스팟 예약에 도전해보세요! 지금 @airbnb 프로필 링크에서 만나볼 수 있습니다. #광고
4.85M
421K
497
6mo ago
airbnb
This or that with @cortis. Missed out? More spots just opened. Link in @airbnb’s bio. — 코르티스의 밸런스 게임! 코르티스의 Green vs Red 비밀공간, 놓쳐서 아쉬웠다면? 추가 스팟 예약에 도전해보세요! 지금 @airbnb 프로필 링크에서 만나볼 수 있습니다. #광고
Welcome to our Seoul Hideout with @cortis. Step inside the green vs. red room. Bookings open 12PM KST — 04.21. Link in @airbnb bio. #CORTIS #코르티스 — 서울 한복판에서 만나는 CORTIS의 Green vs Red 비밀공간, 직접 들어와 경험해보세요! 4.21 오후 12시(KST) 예약 오픈, @airbnb 프로필 바이오 링크에서 확인하세요! #광고
4.80M
442K
814
6mo ago
airbnb
Welcome to our Seoul Hideout with @cortis. Step inside the green vs. red room. Bookings open 12PM KST — 04.21. Link in @airbnb bio. #CORTIS #코르티스 — 서울 한복판에서 만나는 CORTIS의 Green vs Red 비밀공간, 직접 들어와 경험해보세요! 4.21 오후 12시(KST) 예약 오픈, @airbnb 프로필 바이오 링크에서 확인하세요! #광고
Bora? Vem comigo sambar, dançar e viver dois dias de Carnaval de rua no Rio com o bloco mais antigo da cidade, o @cordaodabolapretaoficial, na minha nova Experiência no Airbnb! 🎉✨ Reservas disponíveis a partir de 27 de janeiro, às 11h (horário de Brasília) em airbnb.com/carnavalcompaolla. ——— Join me for two unforgettable days of street Carnival in Rio, dancing and celebrating with the city’s oldest bloco, @cordaodabolapretaoficial, in my new Airbnb experience! 🎉✨ Bookings start on January 27th at 9am EST, at airbnb.com/carnavalcompaolla.
4.70M
147K
2.89K
9mo ago
airbnb
Bora? Vem comigo sambar, dançar e viver dois dias de Carnaval de rua no Rio com o bloco mais antigo da cidade, o @cordaodabolapretaoficial, na minha nova Experiência no Airbnb! 🎉✨ Reservas disponíveis a partir de 27 de janeiro, às 11h (horário de Brasília) em airbnb.com/carnavalcompaolla. ——— Join me for two unforgettable days of street Carnival in Rio, dancing and celebrating with the city’s oldest bloco, @cordaodabolapretaoficial, in my new Airbnb experience! 🎉✨ Bookings start on January 27th at 9am EST, at airbnb.com/carnavalcompaolla.
Absolute gospel: it’s football, not soccer. Watch @rioferdy5 record his podcast live, then head to a FIFA World Cup Quarter-Finals match in Los Angeles. Bookings for this Experience open May 12 at 10AM BST. Link in @airbnb’s bio.
4.69M
15.8K
577
5mo ago
airbnb
Absolute gospel: it’s football, not soccer. Watch @rioferdy5 record his podcast live, then head to a FIFA World Cup Quarter-Finals match in Los Angeles. Bookings for this Experience open May 12 at 10AM BST. Link in @airbnb’s bio.
A great stay doesn’t start at check-in. It starts with an @airbnb host. Thoughtful notes. Little details. The kind of care you feel, not just notice. That’s what makes an airbnb stay different. #AirbnbPartner
4.63M
189K
1.42K
9mo ago
airbnb
A great stay doesn’t start at check-in. It starts with an @airbnb host. Thoughtful notes. Little details. The kind of care you feel, not just notice. That’s what makes an airbnb stay different. #AirbnbPartner
Who doesn’t love a side quest? Pull over at @sabrinacarpenter’s Pit Stop, this weekend only in the desert. More info at link in bio.
4.60M
56.1K
272
6mo ago
airbnb
Who doesn’t love a side quest? Pull over at @sabrinacarpenter’s Pit Stop, this weekend only in the desert. More info at link in bio.
Locked in on my rest and relaxation sanctuary in the desert ✮⋆˙ thank you @airbnb
4.09M
163K
1.46K
6mo ago
airbnb
Locked in on my rest and relaxation sanctuary in the desert ✮⋆˙ thank you @airbnb

Airbnb (@airbnb) Instagram Stats & Analytics

Airbnb (@airbnb) has 7.41M Instagram followers with a 3.54% engagement rate over the past 12 months. Across 407 posts, Airbnb received 15.0M total likes and 426M impressions, averaging 36.9K likes per post. This page tracks Airbnb's performance metrics, top content, and engagement trends — updated daily. To benchmark @airbnb against other accounts, use Socialpruf's Instagram competitor analysis tool.

Airbnb (@airbnb) Instagram Analytics FAQ

How many Instagram followers does Airbnb have?+
Airbnb (@airbnb) has 7.41M Instagram followers as of October 2026.
What is Airbnb's Instagram engagement rate?+
Airbnb's Instagram engagement rate is 3.54% over the last 12 months, based on 407 posts.
How many likes does Airbnb get on Instagram?+
Airbnb received 15.0M total likes across 407 posts in the last 12 months, averaging 36.9K likes per post.
How many Instagram impressions does Airbnb get?+
Airbnb's Instagram content generated 426M total impressions over the last 12 months.
Can I compare Airbnb with other Instagram accounts?+
Yes. Add @airbnb to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.