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followers
6.81M
impressions
412M
likes
11.4M
comments
84.9K
posts
268
engagement
2.71%
emv
$11.2M
Average per post
1.54M

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Top Content

After the wedding celebration, we wanted to slow down a bit for a couple of days. Quiet mornings, swims in the afternoons, and evenings of table tennis and pool and movie nights with laughter that lasted much longer. This @airbnb in Koh Samui felt like home almost instantly. 🥰🤍 Some moments from those days… with friends and home filled with laughter. ❤️ #AirbnbPartner
107M
7.76M
25K
1w ago
airbnb
After the wedding celebration, we wanted to slow down a bit for a couple of days. Quiet mornings, swims in the afternoons, and evenings of table tennis and pool and movie nights with laughter that lasted much longer. This @airbnb in Koh Samui felt like home almost instantly. 🥰🤍 Some moments from those days… with friends and home filled with laughter. ❤️ #AirbnbPartner
Now you can Airbnb more than an Airbnb. Airbnb Services: Book the world’s best chefs, trainers, massage therapists, and more Airbnb Experiences: Completely reimagined, and hosted by the locals who know their city best An all-new app, with homes, experiences, and services all in one place
42.4M
31.2K
871
10mo ago
airbnb
Now you can Airbnb more than an Airbnb. Airbnb Services: Book the world’s best chefs, trainers, massage therapists, and more Airbnb Experiences: Completely reimagined, and hosted by the locals who know their city best An all-new app, with homes, experiences, and services all in one place
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
30.9M
72.8K
382
2mo ago
airbnb
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
30.4M
68.5K
148
2mo ago
airbnb
I want to show you Mumbai, my way. From Bandra eats to hidden streets filled with my favorite street art, cafes and more. We’ll wrap the weekend backstage at Lollapalooza India. Book it starting January 19 at 11am IST at @Airbnb’s link in bio.
Yesterday we announced Airbnb Services, Experiences, and an all-new app.
28.4M
84.4K
1.38K
10mo ago
airbnb
Yesterday we announced Airbnb Services, Experiences, and an all-new app.
I created an experience with @airbnb for cycling fans to relive the iconic finale of the 2017 Tour de France at the @le_grand_palais 🇫🇷🚴🏼‍♂️ I had so much fun with this crew!!
19.2M
19.2K
51
8mo ago
airbnb
I created an experience with @airbnb for cycling fans to relive the iconic finale of the 2017 Tour de France at the @le_grand_palais 🇫🇷🚴🏼‍♂️ I had so much fun with this crew!!
Don’t just see São Paulo, Experience it with the locals that know it best, like a family of legendary DJ’s, a famous chef, or one of Brazil’s biggest street art curators.
12.7M
7.99K
253
7mo ago
airbnb
Don’t just see São Paulo, Experience it with the locals that know it best, like a family of legendary DJ’s, a famous chef, or one of Brazil’s biggest street art curators.
@KAROLG, her music and us
11.7M
80.9K
525
7mo ago
airbnb
@KAROLG, her music and us
𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋: Airbnb will be the official Alternative Accommodations and Hosted Experiences Booking Platform for @fifaclubworldcup, @fifaworldcup, and @fifawomensworldcup ❤️🔐 I’m excited to team up with @airbnb to announce this partnership, which will see them deliver unforgettable travel experiences to fans across all three tournaments. Stay tuned for unique travel experiences on and off the pitch.
11.3M
197K
621
9mo ago
airbnb
𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋: Airbnb will be the official Alternative Accommodations and Hosted Experiences Booking Platform for @fifaclubworldcup, @fifaworldcup, and @fifawomensworldcup ❤️🔐 I’m excited to team up with @airbnb to announce this partnership, which will see them deliver unforgettable travel experiences to fans across all three tournaments. Stay tuned for unique travel experiences on and off the pitch.
Don’t just see Los Angeles. Experience it with the locals that know it best, like a professional skater, a rock legend, or even the team at West Coast Customs.
11M
4.62K
120
10mo ago
airbnb
Don’t just see Los Angeles. Experience it with the locals that know it best, like a professional skater, a rock legend, or even the team at West Coast Customs.
@SabrinaCarpenter turned her Short n’ Sweet tour into an Airbnb Experience, but now you’re the star 💋 There will be glam, dancing, Sabrina will show you around the set—you’ll get the full short n’ sweet treatment.  Book now at our link in bio 💓
10.5M
716K
1.35K
5mo ago
airbnb
@SabrinaCarpenter turned her Short n’ Sweet tour into an Airbnb Experience, but now you’re the star 💋 There will be glam, dancing, Sabrina will show you around the set—you’ll get the full short n’ sweet treatment.  Book now at our link in bio 💓
In Paris we eat pain au chocolat, but in Cousins Beach we eat muffins! Come bake muffins and chat @thesummeriturnedpretty with me at an exclusive @airbnb Experience in New York on October 2. You can buy tickets at the link in my bio. I can’t wait to see you there!
6.36M
254K
356
6mo ago
airbnb
In Paris we eat pain au chocolat, but in Cousins Beach we eat muffins! Come bake muffins and chat @thesummeriturnedpretty with me at an exclusive @airbnb Experience in New York on October 2. You can buy tickets at the link in my bio. I can’t wait to see you there!
Bora? Vem comigo sambar, dançar e viver dois dias de Carnaval de rua no Rio com o bloco mais antigo da cidade, o @cordaodabolapretaoficial, na minha nova Experiência no Airbnb! 🎉✨ Reservas disponíveis a partir de 27 de janeiro, às 11h (horário de Brasília) em airbnb.com/carnavalcompaolla. ——— Join me for two unforgettable days of street Carnival in Rio, dancing and celebrating with the city’s oldest bloco, @cordaodabolapretaoficial, in my new Airbnb experience! 🎉✨ Bookings start on January 27th at 9am EST, at airbnb.com/carnavalcompaolla.
4.6M
147K
2.89K
2mo ago
airbnb
Bora? Vem comigo sambar, dançar e viver dois dias de Carnaval de rua no Rio com o bloco mais antigo da cidade, o @cordaodabolapretaoficial, na minha nova Experiência no Airbnb! 🎉✨ Reservas disponíveis a partir de 27 de janeiro, às 11h (horário de Brasília) em airbnb.com/carnavalcompaolla. ——— Join me for two unforgettable days of street Carnival in Rio, dancing and celebrating with the city’s oldest bloco, @cordaodabolapretaoficial, in my new Airbnb experience! 🎉✨ Bookings start on January 27th at 9am EST, at airbnb.com/carnavalcompaolla.
A great stay doesn’t start at check-in. It starts with an @airbnb host. Thoughtful notes. Little details. The kind of care you feel, not just notice. That’s what makes an airbnb stay different. #AirbnbPartner
4.5M
192K
1.44K
3mo ago
airbnb
A great stay doesn’t start at check-in. It starts with an @airbnb host. Thoughtful notes. Little details. The kind of care you feel, not just notice. That’s what makes an airbnb stay different. #AirbnbPartner
Introducing Airbnb Experiences: the most interesting things to do in a city, hosted by the locals who know it best.
4.02M
8.86K
287
10mo ago
airbnb
Introducing Airbnb Experiences: the most interesting things to do in a city, hosted by the locals who know it best.
Just me, Boney uncle, and a gorgeous @airbnb villa that survived us both. 👬🏡 Questions? Cravings? Confusion? The Airbnb host is the real MVP. Trust them. Always. #AirbnbPartner
3.61M
67.5K
549
4mo ago
airbnb
Just me, Boney uncle, and a gorgeous @airbnb villa that survived us both. 👬🏡 Questions? Cravings? Confusion? The Airbnb host is the real MVP. Trust them. Always. #AirbnbPartner
Don’t just see Mexico City. Experience it with the locals that know it best, like real luchadores, a former Elle Deputy Editor or a former pro soccer player.
3.39M
1.78K
104
10mo ago
airbnb
Don’t just see Mexico City. Experience it with the locals that know it best, like real luchadores, a former Elle Deputy Editor or a former pro soccer player.
Don’t just see Paris. Experience it with the locals that know it best, like The French Bastards, an architect that helped restore Notre Dame, or even a flea market expert.
3.34M
1.7K
121
10mo ago
airbnb
Don’t just see Paris. Experience it with the locals that know it best, like The French Bastards, an architect that helped restore Notre Dame, or even a flea market expert.
Don’t just see Venice, Experience it with the locals that know it best, paint Venice’s famous canals with a local artist, sip aperitifs with a countess, or do a print workshop in a studio that is part of art history.
3.22M
1.51K
87
9mo ago
airbnb
Don’t just see Venice, Experience it with the locals that know it best, paint Venice’s famous canals with a local artist, sip aperitifs with a countess, or do a print workshop in a studio that is part of art history.
Year. Well. Spent.
3.03M
6.53K
224
3mo ago
airbnb
Year. Well. Spent.

Airbnb (@airbnb) Instagram Stats & Analytics

Airbnb (@airbnb) has 6.81M Instagram followers with a 2.71% engagement rate over the past 12 months. Across 268 posts, Airbnb received 11.4M total likes and 388M impressions, averaging 42.4K likes per post. This page tracks Airbnb's performance metrics, top content, and engagement trends — updated daily.

Airbnb (@airbnb) Instagram Analytics FAQ

How many Instagram followers does Airbnb have?+
Airbnb (@airbnb) has 6.81M Instagram followers as of April 2026.
What is Airbnb's Instagram engagement rate?+
Airbnb's Instagram engagement rate is 2.71% over the last 12 months, based on 268 posts.
How many likes does Airbnb get on Instagram?+
Airbnb received 11.4M total likes across 268 posts in the last 12 months, averaging 42.4K likes per post.
How many Instagram impressions does Airbnb get?+
Airbnb's Instagram content generated 388M total impressions over the last 12 months.