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The best of 2025: the reel from Visit Norway YOU watched the most👇 code word: brown cheese The cheese slicer and the brown cheese🇳🇴🤩💡 “Ostehøvel” - cheese slicer - was invented by Thor Bjørklund Norwegian inventor, carpenter and businessman. While he was working as a carpenter Thor Bjørklund began to experiment with a carpenter’s plane in the hope that he could create something similar for use in the kitchen. The result? He invented the cheese slicer in his workshop. In 1925 he patented the model of cheese slicer which is today found in many households in Nordic countries. The brown cheese - Norway’s brown cheese traditions hark back to the days when the country was poor. People wanted to make the most of the resources they had available, even the left-over whey from regular cheese production, which is used in brown cheese. You see, the name “brown cheese” is a common Norwegian name for “whey cheese.” It is made with whey, milk, and cream.
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visitnorway
The best of 2025: the reel from Visit Norway YOU watched the most👇 code word: brown cheese The cheese slicer and the brown cheese🇳🇴🤩💡 “Ostehøvel” - cheese slicer - was invented by Thor Bjørklund Norwegian inventor, carpenter and businessman. While he was working as a carpenter Thor Bjørklund began to experiment with a carpenter’s plane in the hope that he could create something similar for use in the kitchen. The result? He invented the cheese slicer in his workshop. In 1925 he patented the model of cheese slicer which is today found in many households in Nordic countries. The brown cheese - Norway’s brown cheese traditions hark back to the days when the country was poor. People wanted to make the most of the resources they had available, even the left-over whey from regular cheese production, which is used in brown cheese. You see, the name “brown cheese” is a common Norwegian name for “whey cheese.” It is made with whey, milk, and cream.
In Norway, human rights apply to everyone.
 NB: the comments on this post will be turned on during working hours❤️ Freedom. Equality. Diversity. Visibility. Love. Values and principles we cannot take for granted. 
Values and principles we celebrate all year.   We believe that celebrating Pride is an important reminder that all humans are equal and should have equal rights no matter who they love🏳️‍🌈✊ From the Northern most pride in Svalbard, to the biggest pride in our capital Oslo.
  For travellers, it’s nice to know that Norway is a welcoming country for the LGBTIQ+ community🫶

Here are some of our prides through the year:
📍Autumn / Svalbard - @longyearbyenpride 
📍Winter / Tromsø - @arcticpride_ 
📍Summer / Bergen @bergen.pride 
📍Summer / Voss - @ekstremsportveko 
📍Summer / Oslo - @oslopride 
    📸Credits on photo   #pride #happypride #norway #visitnorway #loveislove
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visitnorway
In Norway, human rights apply to everyone.
 NB: the comments on this post will be turned on during working hours❤️ Freedom. Equality. Diversity. Visibility. Love. Values and principles we cannot take for granted. 
Values and principles we celebrate all year.   We believe that celebrating Pride is an important reminder that all humans are equal and should have equal rights no matter who they love🏳️‍🌈✊ From the Northern most pride in Svalbard, to the biggest pride in our capital Oslo.
  For travellers, it’s nice to know that Norway is a welcoming country for the LGBTIQ+ community🫶

Here are some of our prides through the year:
📍Autumn / Svalbard - @longyearbyenpride 
📍Winter / Tromsø - @arcticpride_ 
📍Summer / Bergen @bergen.pride 
📍Summer / Voss - @ekstremsportveko 
📍Summer / Oslo - @oslopride 
    📸Credits on photo   #pride #happypride #norway #visitnorway #loveislove
One of the world’s most spectacular midsummer bonfires lights up Ålesund, Western Norway. But this is not just a bonfire…👆    🗓️This year Slinningsbålet will be lit 21st of June 2025 at 09 pm  🎥 @visitalesund @slinningsbaaalet #visitnorway #norway #bonfire #midsommar #midsummer #traditions #traveltime #travel
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visitnorway
One of the world’s most spectacular midsummer bonfires lights up Ålesund, Western Norway. But this is not just a bonfire…👆    🗓️This year Slinningsbålet will be lit 21st of June 2025 at 09 pm  🎥 @visitalesund @slinningsbaaalet #visitnorway #norway #bonfire #midsommar #midsummer #traditions #traveltime #travel
We could have put a long text here, but the video tells it all: Norway, Naturally 🇳🇴 #visitnorway #noruega #norvege #norwegen #norja #norge #scandinavia #norvegia #norwegen #travel
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We could have put a long text here, but the video tells it all: Norway, Naturally 🇳🇴 #visitnorway #noruega #norvege #norwegen #norja #norge #scandinavia #norvegia #norwegen #travel
Snowy days in Bergen turns the city into a whole new destination ❄️ The mountains go silent and the streets feel like they’re holding their breath. It’s the kind of winter day that makes you want to wander without a plan, discover hidden corners, and just take in the moment. Bergen isn’t known for heavy winters or guaranteed snow — but when it arrives, it feels incredibly magical. These photos aren’t from today, but it has been snowing this week! ❄️ Have you been to Bergen before? 🇳🇴 📸 @espenbakketun
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visitnorway
Snowy days in Bergen turns the city into a whole new destination ❄️ The mountains go silent and the streets feel like they’re holding their breath. It’s the kind of winter day that makes you want to wander without a plan, discover hidden corners, and just take in the moment. Bergen isn’t known for heavy winters or guaranteed snow — but when it arrives, it feels incredibly magical. These photos aren’t from today, but it has been snowing this week! ❄️ Have you been to Bergen before? 🇳🇴 📸 @espenbakketun
One of Norway’s most legendary mountains from old days till today - mount Hoven. This is a story of a Norse god, a giant horseshoe and one of the most spectacular places to enjoy the fjord view in 🇳🇴 📸 @visitnordfjord 📍 @loenskylift 🛷 @loenactive 🍽️ @hovenrestaurant
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visitnorway
One of Norway’s most legendary mountains from old days till today - mount Hoven. This is a story of a Norse god, a giant horseshoe and one of the most spectacular places to enjoy the fjord view in 🇳🇴 📸 @visitnordfjord 📍 @loenskylift 🛷 @loenactive 🍽️ @hovenrestaurant
Filming in Svalbard was one of the most unique and unforgettable experiences of my life. I was so lucky to work with Lucy Tulugarjuk, who showed me how to thrive on the ice, and performs with such charisma. I loved shooting scenes in Inuktitut, experiencing the Arctic, and learning about the incredible work ethic of sled dogs. It’s was an amazing time, and I know you’ll be able to feel that in the movie. @missionimpossible
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visitnorway
Filming in Svalbard was one of the most unique and unforgettable experiences of my life. I was so lucky to work with Lucy Tulugarjuk, who showed me how to thrive on the ice, and performs with such charisma. I loved shooting scenes in Inuktitut, experiencing the Arctic, and learning about the incredible work ethic of sled dogs. It’s was an amazing time, and I know you’ll be able to feel that in the movie. @missionimpossible
The best of 2025: Yvonne’s guide to the region around Ålesund and Geiranger. A question to the audience: should we make more reels with Yvonne in 2026? ⭐️ @this_isyvonne The best itinerary to explore Ålesund and its region👇 📍start @visitalesund ⛷️ slalom, baby @strandafjellet with @uteguiden 🐟 seal the deal @atlanterhavsparkenalesund 🫅 wave like a Queen @jugendstilsenteret_kube 🛥️ visit the UNESCO-listed Geiranger fjord with @geirangerfjordservice and @fjordrangergeiranger 💡 come for the stairs, stay for a beautiful view @alneslighthouse 🌊 SUP or kayak to explore more 😍 Save for later! #norway #visitnorway #fjordnorway #bestof2025 #travel
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visitnorway
The best of 2025: Yvonne’s guide to the region around Ålesund and Geiranger. A question to the audience: should we make more reels with Yvonne in 2026? ⭐️ @this_isyvonne The best itinerary to explore Ålesund and its region👇 📍start @visitalesund ⛷️ slalom, baby @strandafjellet with @uteguiden 🐟 seal the deal @atlanterhavsparkenalesund 🫅 wave like a Queen @jugendstilsenteret_kube 🛥️ visit the UNESCO-listed Geiranger fjord with @geirangerfjordservice and @fjordrangergeiranger 💡 come for the stairs, stay for a beautiful view @alneslighthouse 🌊 SUP or kayak to explore more 😍 Save for later! #norway #visitnorway #fjordnorway #bestof2025 #travel
What does a day close to the North Pole look like? Check out a video-diary from Svalbard 🇳🇴❄️ Video by @g_cooper 📍 @visitsvalbard Polar bear 🐻‍❄️ disclaimer: there are about 3.000 polar bears in the grand area around Svalbard archipelago. Some of them move around more frequently than the others. However, there are only 300 polar bears living on the island more or less permanently on the island of Spitsbergen. Soooo, the phrase “there are more polar bears that people” might not be exactly accurate 🤓 what is important is to respect the local rules and regulations when it comes to polar bears, never chase them, never try to “spot” them and most of all protect the fragile nature that is their home❄️❄️❄️ #norway #visitnorway #svalbard #visitsvalbard #arctic #travel #norwegen #noruega #norvege
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What does a day close to the North Pole look like? Check out a video-diary from Svalbard 🇳🇴❄️ Video by @g_cooper 📍 @visitsvalbard Polar bear 🐻‍❄️ disclaimer: there are about 3.000 polar bears in the grand area around Svalbard archipelago. Some of them move around more frequently than the others. However, there are only 300 polar bears living on the island more or less permanently on the island of Spitsbergen. Soooo, the phrase “there are more polar bears that people” might not be exactly accurate 🤓 what is important is to respect the local rules and regulations when it comes to polar bears, never chase them, never try to “spot” them and most of all protect the fragile nature that is their home❄️❄️❄️ #norway #visitnorway #svalbard #visitsvalbard #arctic #travel #norwegen #noruega #norvege
The contrasts of Svalbard. Which season would you like to experience first 👇👇👇 📸 @g_cooper with @hurtigrutensvalbard #norway #visitnorway #norvege #norvegia #norge #svalbard #spitsbergen #northernnorway #scandinavia #travel #travelphotography
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The contrasts of Svalbard. Which season would you like to experience first 👇👇👇 📸 @g_cooper with @hurtigrutensvalbard #norway #visitnorway #norvege #norvegia #norge #svalbard #spitsbergen #northernnorway #scandinavia #travel #travelphotography
Pippi in Røros ❄️ Did you know: The winter scenes with Pippi Longstocking were filmed in the same town as “Home for Christmas”. So I found the setting of a funny childhood memory just around the corner: 📍It’s the historic Sleggveien where Pippi sent down the huge snowball to the thieves. Crazy to think the movie was filmed here way back in 1968. It’s not only an iconic filming location, it still gives some idea of the social history of the mining community. During the summer months some of the houses are open to the public. I already followed Pippi‘s trails in summer in Sweden but this place was a missing piece of the jigsaw. #pippilangstrumpf #pippilongstocking #norway
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visitnorway
Pippi in Røros ❄️ Did you know: The winter scenes with Pippi Longstocking were filmed in the same town as “Home for Christmas”. So I found the setting of a funny childhood memory just around the corner: 📍It’s the historic Sleggveien where Pippi sent down the huge snowball to the thieves. Crazy to think the movie was filmed here way back in 1968. It’s not only an iconic filming location, it still gives some idea of the social history of the mining community. During the summer months some of the houses are open to the public. I already followed Pippi‘s trails in summer in Sweden but this place was a missing piece of the jigsaw. #pippilangstrumpf #pippilongstocking #norway
Champions League + Northern Lights 🌌 = 💛 ⚽️ Bodø/Glimt ⚽️ 💛 Enjoy the match, you are taking part in the Arctic story that’s capturing the hearts far beyond football and Norway 🇳🇴 And of course, we hope you will visit Bodø and stay longer for 👇👇👇 💙 the Northern lights (season is from late August until the beginning of April) 🌀 Saltstraumen - the world’s strongest tidal current ✈️ Norway’s Aviation museum 🐟 Tastiest Seafood Welcome to Norway! Welcome to Bodø! #norway #visitnorway #scandinavia #travel #championsleague #bodo #visitbodo #bodoglimt
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visitnorway
Champions League + Northern Lights 🌌 = 💛 ⚽️ Bodø/Glimt ⚽️ 💛 Enjoy the match, you are taking part in the Arctic story that’s capturing the hearts far beyond football and Norway 🇳🇴 And of course, we hope you will visit Bodø and stay longer for 👇👇👇 💙 the Northern lights (season is from late August until the beginning of April) 🌀 Saltstraumen - the world’s strongest tidal current ✈️ Norway’s Aviation museum 🐟 Tastiest Seafood Welcome to Norway! Welcome to Bodø! #norway #visitnorway #scandinavia #travel #championsleague #bodo #visitbodo #bodoglimt
We’re at the 3 Michelin Star @restaurantrenaa by Chef @sven_erik_renaa and @frurenaa in @regionstavanger to watch them make the Razor Clam component of their famous Raw Bar 🐚🤯 The Raw Bar includes the following freshly sourced ingredients: Sea Urchin from Tromsø / Finger Lime / Green Strawberries Mahogany Clam / Tomato from Hanasand / Ramsløk Carpet Clam from Bergen / Black Currant Mussel / Escabeche Razor Clam / Fig Leaf Oil / Caviar “RE-NAA” Would you try it? 🤷🏽‍♂️ Featuring chef @paul.maggio__ and sommelier @agakristoffer
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visitnorway
We’re at the 3 Michelin Star @restaurantrenaa by Chef @sven_erik_renaa and @frurenaa in @regionstavanger to watch them make the Razor Clam component of their famous Raw Bar 🐚🤯 The Raw Bar includes the following freshly sourced ingredients: Sea Urchin from Tromsø / Finger Lime / Green Strawberries Mahogany Clam / Tomato from Hanasand / Ramsløk Carpet Clam from Bergen / Black Currant Mussel / Escabeche Razor Clam / Fig Leaf Oil / Caviar “RE-NAA” Would you try it? 🤷🏽‍♂️ Featuring chef @paul.maggio__ and sommelier @agakristoffer
This is the world’s longest Christmas porridge table 🥣❤️ Christmas Porridge à la Norway? See recipe below👇 The table is set every year in Norway, in the charming Christmas town of Mosjøen in the Helgeland region. The whole community gathers for the coziest breakfast of the season, set along the old wooden street of Sjøgata. The town’s many Christmas elves cook up almost 1,000 kilos of porridge for young and old Christmas guests alike. Recipe 🥣 Santa’s Porridge – the Norwegian way ✨🥣 You’ll need: 200 ml short-grain rice 400 ml water 1 litre milk 1 ts salt Sugar Cinnamon Butter How to make it: 1. Bring the rice and water to a boil. Lower the heat and let it simmer for 10 minutes, until the rice absorbs most of the water. 2. Add the milk and bring to a boil before lowering the heat. Let the porridge simmer on low heat for an hour or until it's thick and creamy. Stir occasionally so it doesn't burn. 3. Season with a little salt. Serve with a pat of butter and sugar and cinnamon on top! 🎥: Simon Almaas / MON, Emilie Solbakken / Visit Helgeland #visitnorway #norway #christmas #nordic #nordicliving
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visitnorway
This is the world’s longest Christmas porridge table 🥣❤️ Christmas Porridge à la Norway? See recipe below👇 The table is set every year in Norway, in the charming Christmas town of Mosjøen in the Helgeland region. The whole community gathers for the coziest breakfast of the season, set along the old wooden street of Sjøgata. The town’s many Christmas elves cook up almost 1,000 kilos of porridge for young and old Christmas guests alike. Recipe 🥣 Santa’s Porridge – the Norwegian way ✨🥣 You’ll need: 200 ml short-grain rice 400 ml water 1 litre milk 1 ts salt Sugar Cinnamon Butter How to make it: 1. Bring the rice and water to a boil. Lower the heat and let it simmer for 10 minutes, until the rice absorbs most of the water. 2. Add the milk and bring to a boil before lowering the heat. Let the porridge simmer on low heat for an hour or until it's thick and creamy. Stir occasionally so it doesn't burn. 3. Season with a little salt. Serve with a pat of butter and sugar and cinnamon on top! 🎥: Simon Almaas / MON, Emilie Solbakken / Visit Helgeland #visitnorway #norway #christmas #nordic #nordicliving
Have you met @twigs.in.my.hair ?🧌🤎 The Norwegian Troll who found a mobile phone in the forest, and started a social media account to show off his beloved Norway.  «I have now been an influencer for a couple of months, and I want to thank you for all your love and comments on sharing my thoughts and life in the Norwegian nature. But what should I do next, what would you guys like to see and learn more about? 🪾 Thanks for following along! X x Twigs <3»   The trollfluencer is AI-created by Øivind Eide, but the Norwegian landscape shown is real.
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visitnorway
Have you met @twigs.in.my.hair ?🧌🤎 The Norwegian Troll who found a mobile phone in the forest, and started a social media account to show off his beloved Norway.  «I have now been an influencer for a couple of months, and I want to thank you for all your love and comments on sharing my thoughts and life in the Norwegian nature. But what should I do next, what would you guys like to see and learn more about? 🪾 Thanks for following along! X x Twigs <3»   The trollfluencer is AI-created by Øivind Eide, but the Norwegian landscape shown is real.
Welcome to Oslo! We got sharks 🦈🇳🇴
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visitnorway
Welcome to Oslo! We got sharks 🦈🇳🇴
One of Norway’s cutest bus stop is found🤩 📍 @fjordkysten #Visitnorway #travel #norway
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visitnorway
One of Norway’s cutest bus stop is found🤩 📍 @fjordkysten #Visitnorway #travel #norway
Troll in Norway POV: Front row seat to the world’s greatest light show🧌 Have you seen the Northern lights? 📍Narvik The trollfluencer is AI-created by Øivind Eide, but the Norwegian landscape shown is real. Photo: @visitnorway
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visitnorway
Troll in Norway POV: Front row seat to the world’s greatest light show🧌 Have you seen the Northern lights? 📍Narvik The trollfluencer is AI-created by Øivind Eide, but the Norwegian landscape shown is real. Photo: @visitnorway
The horse of the Vikings? Meet the Norwegian Fjord Horse and learn the viking legend🐎✨ The Vikings believed the horse brought light to the world. Today, that legend lives on in the Norwegian Fjord Horse — one of the world’s oldest and most iconic breeds. In the heart of the Norwegian fjords, in the Nordfjord region, you can follow in the footsteps of Vikings and experience this living cultural heritage yourself: 📍 @stallrygg (Sandane): A family-run stable with over 10 horses, from agile warmbloods to the iconic Fjord Horse. They offer: • Horseback riding for children and adults, year-round. • Riding lessons with instruction on a training field. • 60-minute guided tours in the surrounding area. • 2–4 hour mountain tours for experienced riders. Everything is adapted to your level and needs! 📍 @fjordhestsenter (Nordfjordeid): The national competence centre for the breed. A place to learn, explore the facilities, and see the preservation of the Fjord Horse up close. Experience the bond between horse and nature in the landscape where it all began. 🏔️🇳🇴 🎥 @visitnordfjord #visitnorway #norway #nordfjord
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The horse of the Vikings? Meet the Norwegian Fjord Horse and learn the viking legend🐎✨ The Vikings believed the horse brought light to the world. Today, that legend lives on in the Norwegian Fjord Horse — one of the world’s oldest and most iconic breeds. In the heart of the Norwegian fjords, in the Nordfjord region, you can follow in the footsteps of Vikings and experience this living cultural heritage yourself: 📍 @stallrygg (Sandane): A family-run stable with over 10 horses, from agile warmbloods to the iconic Fjord Horse. They offer: • Horseback riding for children and adults, year-round. • Riding lessons with instruction on a training field. • 60-minute guided tours in the surrounding area. • 2–4 hour mountain tours for experienced riders. Everything is adapted to your level and needs! 📍 @fjordhestsenter (Nordfjordeid): The national competence centre for the breed. A place to learn, explore the facilities, and see the preservation of the Fjord Horse up close. Experience the bond between horse and nature in the landscape where it all began. 🏔️🇳🇴 🎥 @visitnordfjord #visitnorway #norway #nordfjord
The NEW attraction in Nordfjord: @holvikejekta aka the Stave Church of the Sea! 🌊⚓️ 🎥: @dag.ulvedal
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The NEW attraction in Nordfjord: @holvikejekta aka the Stave Church of the Sea! 🌊⚓️ 🎥: @dag.ulvedal

Visit Norway (@visitnorway) Instagram Stats & Analytics

Visit Norway (@visitnorway) has 965K Instagram followers with a 1.94% engagement rate over the past 12 months. Across 456 posts, Visit Norway received 2.02M total likes and 62.5M impressions, averaging 4.42K likes per post. This page tracks Visit Norway's performance metrics, top content, and engagement trends — updated daily.

Visit Norway (@visitnorway) Instagram Analytics FAQ

How many Instagram followers does Visit Norway have?+
Visit Norway (@visitnorway) has 965K Instagram followers as of May 2026.
What is Visit Norway's Instagram engagement rate?+
Visit Norway's Instagram engagement rate is 1.94% over the last 12 months, based on 456 posts.
How many likes does Visit Norway get on Instagram?+
Visit Norway received 2.02M total likes across 456 posts in the last 12 months, averaging 4.42K likes per post.
How many Instagram impressions does Visit Norway get?+
Visit Norway's Instagram content generated 62.5M total impressions over the last 12 months.