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likes
2.80M
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53.9K
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engagement
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The best of 2025: the reel from Visit Norway YOU watched the most👇 code word: brown cheese The cheese slicer and the brown cheese🇳🇴🤩💡 “Ostehøvel” - cheese slicer - was invented by Thor Bjørklund Norwegian inventor, carpenter and businessman. While he was working as a carpenter Thor Bjørklund began to experiment with a carpenter’s plane in the hope that he could create something similar for use in the kitchen. The result? He invented the cheese slicer in his workshop. In 1925 he patented the model of cheese slicer which is today found in many households in Nordic countries. The brown cheese - Norway’s brown cheese traditions hark back to the days when the country was poor. People wanted to make the most of the resources they had available, even the left-over whey from regular cheese production, which is used in brown cheese. You see, the name “brown cheese” is a common Norwegian name for “whey cheese.” It is made with whey, milk, and cream.
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visitnorway
The best of 2025: the reel from Visit Norway YOU watched the most👇 code word: brown cheese The cheese slicer and the brown cheese🇳🇴🤩💡 “Ostehøvel” - cheese slicer - was invented by Thor Bjørklund Norwegian inventor, carpenter and businessman. While he was working as a carpenter Thor Bjørklund began to experiment with a carpenter’s plane in the hope that he could create something similar for use in the kitchen. The result? He invented the cheese slicer in his workshop. In 1925 he patented the model of cheese slicer which is today found in many households in Nordic countries. The brown cheese - Norway’s brown cheese traditions hark back to the days when the country was poor. People wanted to make the most of the resources they had available, even the left-over whey from regular cheese production, which is used in brown cheese. You see, the name “brown cheese” is a common Norwegian name for “whey cheese.” It is made with whey, milk, and cream.
Norway is coming 🇳🇴
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visitnorway
Norway is coming 🇳🇴
It’s like the Norwegian weather is our personal responsibility🇳🇴😭 🎥 and humor by @henrikjordal
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visitnorway
It’s like the Norwegian weather is our personal responsibility🇳🇴😭 🎥 and humor by @henrikjordal
NB: the comments on this post will be turned on during working hours❤️ In Norway, human rights apply to everyone.   Equality. Freedom.  Diversity.  Visibility.  Love.   Values and principles we cannot take for granted. Values and principles we must stand up for every day of the year.   We believe that celebrating Pride is an important reminder that all humans are equal, and should have equal rights no matter who they love🏳️‍🌈✊   For travellers, it’s nice to know that Norway is a welcoming country for the LGBTIQ+ community🫶   From the Northern most pride in Svalbard, to the biggest pride in our capital Oslo. Swipe for Norway’s PRIDE calendar and all the locations📍🗓️   📸 Credits on photo
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visitnorway
NB: the comments on this post will be turned on during working hours❤️ In Norway, human rights apply to everyone.   Equality. Freedom.  Diversity.  Visibility.  Love.   Values and principles we cannot take for granted. Values and principles we must stand up for every day of the year.   We believe that celebrating Pride is an important reminder that all humans are equal, and should have equal rights no matter who they love🏳️‍🌈✊   For travellers, it’s nice to know that Norway is a welcoming country for the LGBTIQ+ community🫶   From the Northern most pride in Svalbard, to the biggest pride in our capital Oslo. Swipe for Norway’s PRIDE calendar and all the locations📍🗓️   📸 Credits on photo
With gratitude and sorrow, we mourn the loss of His Majesty King Harald V of Norway, who passed away early today after a lifetime serving his country 🕊️❤️ Thank you for being so warm, wise, hardworking, inclusive, and unifying. This video clip is from King Harald’s famous speech from 2016, where he spoke about the diversity that makes Norway. 🇳🇴 I takknemlighet og sorg minnes vi Hans Majestet Kong Harald V av Norge, som i dag gikk bort etter et helt liv i landets tjeneste 🕊️❤️ Takk for at du var så varm, klokk, inkluderende, morsom og samlende. Klipp fra Kong Haralds tale i 2016, hvor han løfter frem mangfoldet som utgjør Norge.
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visitnorway
With gratitude and sorrow, we mourn the loss of His Majesty King Harald V of Norway, who passed away early today after a lifetime serving his country 🕊️❤️ Thank you for being so warm, wise, hardworking, inclusive, and unifying. This video clip is from King Harald’s famous speech from 2016, where he spoke about the diversity that makes Norway. 🇳🇴 I takknemlighet og sorg minnes vi Hans Majestet Kong Harald V av Norge, som i dag gikk bort etter et helt liv i landets tjeneste 🕊️❤️ Takk for at du var så varm, klokk, inkluderende, morsom og samlende. Klipp fra Kong Haralds tale i 2016, hvor han løfter frem mangfoldet som utgjør Norge.
Hey Team Norway, all of Norway is rowing for you!⚽️❤️   Let’s go get ’em!🇳🇴 Videos: - @visitnorthwestnorway - @visit_helgeland / Kristoffer Møllevik - @floibanen @visitbergen - @skydive.telemark @visittelemark  - Helge Rognås / @hurtigruten Svalbard @visitsvalbard - @trolltunga_adventures @visithardangerfjord - @visitsorlandet - Lise Hoseth / @visitnorthwestnorway  - @visitvestfold - Heidi Kvamsdal @visithardangerfjord - @mykenisland @mykendistillery - @visithaugesund - @lofotrvikingmuseum - @visiteastnorway - @loenskylift - Mats Slåstad Birkelund i Sogndal Fotball @visitsognefjord - @visitbodo - @oslobadstuforening / @visitoslo - @hopplandslaget - @fjordevents / @regionstavanger - @trondheimkajakk / @visittrondheim - @visitsunnhordland - @visitkvinesdal  - @flynorwegian   - @visitfredrikstadhvaler - @fjordkysten
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Hey Team Norway, all of Norway is rowing for you!⚽️❤️   Let’s go get ’em!🇳🇴 Videos: - @visitnorthwestnorway - @visit_helgeland / Kristoffer Møllevik - @floibanen @visitbergen - @skydive.telemark @visittelemark  - Helge Rognås / @hurtigruten Svalbard @visitsvalbard - @trolltunga_adventures @visithardangerfjord - @visitsorlandet - Lise Hoseth / @visitnorthwestnorway  - @visitvestfold - Heidi Kvamsdal @visithardangerfjord - @mykenisland @mykendistillery - @visithaugesund - @lofotrvikingmuseum - @visiteastnorway - @loenskylift - Mats Slåstad Birkelund i Sogndal Fotball @visitsognefjord - @visitbodo - @oslobadstuforening / @visitoslo - @hopplandslaget - @fjordevents / @regionstavanger - @trondheimkajakk / @visittrondheim - @visitsunnhordland - @visitkvinesdal  - @flynorwegian   - @visitfredrikstadhvaler - @fjordkysten
So, we heard some noise about “s…house country”… What can we say, we do have some of the world’s most beautiful and spectacular toilets. With love, Visit Norway 😅🇳🇴🚽
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So, we heard some noise about “s…house country”… What can we say, we do have some of the world’s most beautiful and spectacular toilets. With love, Visit Norway 😅🇳🇴🚽
Halfdan (33), still an Oslo resident, gives his honest opinion about winter in Oslo :) #oslo #winter #winterinoslo #citybreaks #visitoslo
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Halfdan (33), still an Oslo resident, gives his honest opinion about winter in Oslo :) #oslo #winter #winterinoslo #citybreaks #visitoslo
The Maldives ain’t got nothing on us… 😮‍💨🌊 (Except for the refreshing water temperature)   Magical summer days in Northern Norway, video and guided kayaking by @senjawild 🛶 📍Skaland, Bergsøyan, Senja
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The Maldives ain’t got nothing on us… 😮‍💨🌊 (Except for the refreshing water temperature)   Magical summer days in Northern Norway, video and guided kayaking by @senjawild 🛶 📍Skaland, Bergsøyan, Senja
One of Norway’s most legendary mountains from old days till today - mount Hoven. This is a story of a Norse god, a giant horseshoe and one of the most spectacular places to enjoy the fjord view in 🇳🇴 📸 @visitnordfjord 📍 @loenskylift 🛷 @loenactive 🍽️ @hovenrestaurant
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One of Norway’s most legendary mountains from old days till today - mount Hoven. This is a story of a Norse god, a giant horseshoe and one of the most spectacular places to enjoy the fjord view in 🇳🇴 📸 @visitnordfjord 📍 @loenskylift 🛷 @loenactive 🍽️ @hovenrestaurant
Snowy days in Bergen turns the city into a whole new destination ❄️ The mountains go silent and the streets feel like they’re holding their breath. It’s the kind of winter day that makes you want to wander without a plan, discover hidden corners, and just take in the moment. Bergen isn’t known for heavy winters or guaranteed snow — but when it arrives, it feels incredibly magical. These photos aren’t from today, but it has been snowing this week! ❄️ Have you been to Bergen before? 🇳🇴 📸 @espenbakketun
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Snowy days in Bergen turns the city into a whole new destination ❄️ The mountains go silent and the streets feel like they’re holding their breath. It’s the kind of winter day that makes you want to wander without a plan, discover hidden corners, and just take in the moment. Bergen isn’t known for heavy winters or guaranteed snow — but when it arrives, it feels incredibly magical. These photos aren’t from today, but it has been snowing this week! ❄️ Have you been to Bergen before? 🇳🇴 📸 @espenbakketun
THIS is OSLO! Explore Oslo with Yvonne from @thonhotels Where in Oslo would YOU head first?👇 Oslo Opera Ski Jump at Holmenkollen Hiking Mountain Biking MUNCH museum Floating Saunas @oslobadstuforening Back to the HOTEL @thonhotelopera or 15 other Thon hotels in Oslo 📍 @visitoslo 🏨 Thon Hotels The GUIDE @this_isyvonne #thingstodoinoslo #hotelsinoslo #visitoslo
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THIS is OSLO! Explore Oslo with Yvonne from @thonhotels Where in Oslo would YOU head first?👇 Oslo Opera Ski Jump at Holmenkollen Hiking Mountain Biking MUNCH museum Floating Saunas @oslobadstuforening Back to the HOTEL @thonhotelopera or 15 other Thon hotels in Oslo 📍 @visitoslo 🏨 Thon Hotels The GUIDE @this_isyvonne #thingstodoinoslo #hotelsinoslo #visitoslo
When the Vikings from @stiklestad1030 meet 🇳🇴⚽️ supporters:) ROW! 🚣⚽️🇳🇴 🎥 @stiklestad1030
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When the Vikings from @stiklestad1030 meet 🇳🇴⚽️ supporters:) ROW! 🚣⚽️🇳🇴 🎥 @stiklestad1030
One of Norway’s cutest bus stop is found🤩 📍 @fjordkysten #Visitnorway #travel #norway
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One of Norway’s cutest bus stop is found🤩 📍 @fjordkysten #Visitnorway #travel #norway
The best of 2025: Yvonne’s guide to the region around Ålesund and Geiranger. A question to the audience: should we make more reels with Yvonne in 2026? ⭐️ @this_isyvonne The best itinerary to explore Ålesund and its region👇 📍start @visitalesund ⛷️ slalom, baby @strandafjellet with @uteguiden 🐟 seal the deal @atlanterhavsparkenalesund 🫅 wave like a Queen @jugendstilsenteret_kube 🛥️ visit the UNESCO-listed Geiranger fjord with @geirangerfjordservice and @fjordrangergeiranger 💡 come for the stairs, stay for a beautiful view @alneslighthouse 🌊 SUP or kayak to explore more 😍 Save for later! #norway #visitnorway #fjordnorway #bestof2025 #travel
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The best of 2025: Yvonne’s guide to the region around Ålesund and Geiranger. A question to the audience: should we make more reels with Yvonne in 2026? ⭐️ @this_isyvonne The best itinerary to explore Ålesund and its region👇 📍start @visitalesund ⛷️ slalom, baby @strandafjellet with @uteguiden 🐟 seal the deal @atlanterhavsparkenalesund 🫅 wave like a Queen @jugendstilsenteret_kube 🛥️ visit the UNESCO-listed Geiranger fjord with @geirangerfjordservice and @fjordrangergeiranger 💡 come for the stairs, stay for a beautiful view @alneslighthouse 🌊 SUP or kayak to explore more 😍 Save for later! #norway #visitnorway #fjordnorway #bestof2025 #travel
What does a day close to the North Pole look like? Check out a video-diary from Svalbard 🇳🇴❄️ Video by @g_cooper 📍 @visitsvalbard Polar bear 🐻‍❄️ disclaimer: there are about 3.000 polar bears in the grand area around Svalbard archipelago. Some of them move around more frequently than the others. However, there are only 300 polar bears living on the island more or less permanently on the island of Spitsbergen. Soooo, the phrase “there are more polar bears that people” might not be exactly accurate 🤓 what is important is to respect the local rules and regulations when it comes to polar bears, never chase them, never try to “spot” them and most of all protect the fragile nature that is their home❄️❄️❄️ #norway #visitnorway #svalbard #visitsvalbard #arctic #travel #norwegen #noruega #norvege
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What does a day close to the North Pole look like? Check out a video-diary from Svalbard 🇳🇴❄️ Video by @g_cooper 📍 @visitsvalbard Polar bear 🐻‍❄️ disclaimer: there are about 3.000 polar bears in the grand area around Svalbard archipelago. Some of them move around more frequently than the others. However, there are only 300 polar bears living on the island more or less permanently on the island of Spitsbergen. Soooo, the phrase “there are more polar bears that people” might not be exactly accurate 🤓 what is important is to respect the local rules and regulations when it comes to polar bears, never chase them, never try to “spot” them and most of all protect the fragile nature that is their home❄️❄️❄️ #norway #visitnorway #svalbard #visitsvalbard #arctic #travel #norwegen #noruega #norvege
🤎Norwegian Brown Cheese🤎 But how is it really made?! Is it just burnt cheese? And how does something that starts as leftover whey turn into our most famous cheese?   🎥 Watch how it’s made the traditional way, by @ingvildtilgards and Skjerdal Stølsysteri 📍Aurland, Norway PS! Did you know that on average, Norwegians ate 1.5 kg of brown cheese each in 2025?🤨 Have you tasted brown cheese?
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🤎Norwegian Brown Cheese🤎 But how is it really made?! Is it just burnt cheese? And how does something that starts as leftover whey turn into our most famous cheese?   🎥 Watch how it’s made the traditional way, by @ingvildtilgards and Skjerdal Stølsysteri 📍Aurland, Norway PS! Did you know that on average, Norwegians ate 1.5 kg of brown cheese each in 2025?🤨 Have you tasted brown cheese?
Welcome to Oslo! We got sharks 🦈🇳🇴
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Welcome to Oslo! We got sharks 🦈🇳🇴
Ooookei, we know, it’s difficult, but be honest: Are you more like tourist type 1 or 2?🇳🇴👀 🎥 @henrikjordal
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Ooookei, we know, it’s difficult, but be honest: Are you more like tourist type 1 or 2?🇳🇴👀 🎥 @henrikjordal
What can we say, it was a difficult task to choose just 19 pictures. Had to start somewhere 😅 with Love, Visit Norway 🇳🇴
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What can we say, it was a difficult task to choose just 19 pictures. Had to start somewhere 😅 with Love, Visit Norway 🇳🇴

Visit Norway (@visitnorway) Instagram Stats & Analytics

Visit Norway (@visitnorway) has 1.03M Instagram followers with a 2.51% engagement rate over the past 12 months. Across 471 posts, Visit Norway received 2.80M total likes and 102M impressions, averaging 5.94K likes per post. This page tracks Visit Norway's performance metrics, top content, and engagement trends — updated daily. To benchmark @visitnorway against other accounts, use Socialpruf's Instagram competitor analysis tool.

Visit Norway (@visitnorway) Instagram Analytics FAQ

How many Instagram followers does Visit Norway have?+
Visit Norway (@visitnorway) has 1.03M Instagram followers as of November 2026.
What is Visit Norway's Instagram engagement rate?+
Visit Norway's Instagram engagement rate is 2.51% over the last 12 months, based on 471 posts.
How many likes does Visit Norway get on Instagram?+
Visit Norway received 2.80M total likes across 471 posts in the last 12 months, averaging 5.94K likes per post.
How many Instagram impressions does Visit Norway get?+
Visit Norway's Instagram content generated 102M total impressions over the last 12 months.
Can I compare Visit Norway with other Instagram accounts?+
Yes. Add @visitnorway to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.