NewGet @upwork's full report
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followers
327K
impressions
13.1M
likes
172K
comments
3.48K
posts
144
engagement
1.25%
emv
$309K
Average per post
90.7K

Key Metrics

Distributions

Top Content

She’s a business owner! From first building out my LLC on my own, to needing a CPA when I knew nothing about business finances. And the CPA I found on @upwork is so tea! Because you don’t have to do things alone to be successful #upworkpartner
2.81M
1.96K
90
3mo ago
upwork
She’s a business owner! From first building out my LLC on my own, to needing a CPA when I knew nothing about business finances. And the CPA I found on @upwork is so tea! Because you don’t have to do things alone to be successful #upworkpartner
POV: Running a business and catching flights, thanks to @upwork . This is a platform I use to hire skilled experts to help me grow my business while I’m on the go! #UpworkPartner
1.50M
1.35K
29
6mo ago
upwork
POV: Running a business and catching flights, thanks to @upwork . This is a platform I use to hire skilled experts to help me grow my business while I’m on the go! #UpworkPartner
Happy National Matcha Day! 🍵🙌🏽 @upwork and @yourcoffeedude teamed up to celebrate with something a little different today. As a business owner, Upwork has been one of my biggest tools for growth & inner peace. Connecting me with skilled freelancers that help me do what I love most: make great content. If you’re building your business, check out upwork.com to find the right freelancer for you. 💚 Strawberry Matcha with Pistachio Cold Foam 🍓🍵 Recipe 👇🏽 Strawberry syrup: - mash fresh strawberries - cover fully in sugar - let sit until they liquefy into a natural syrup Matcha: - 4 g matcha powder - 80 ml water - whisk until smooth Build: - add strawberry syrup to your glass - ice cubes - 150 ml milk of choice - pour matcha over Pistachio Cold Foam: - 2 oz milk of choice - 2 oz oat milk or heavy cream - pistachio spread to taste (1 - 2 tsp) - pinch of salt - charge in whipped cream canister & layer on top Finish with crushed pistachio crumbs. 🤌 #upworkpartner #nationalMatchaDay #matcharecipe #icedmatcha
1.07M
34.4K
144
6mo ago
upwork
Happy National Matcha Day! 🍵🙌🏽 @upwork and @yourcoffeedude teamed up to celebrate with something a little different today. As a business owner, Upwork has been one of my biggest tools for growth & inner peace. Connecting me with skilled freelancers that help me do what I love most: make great content. If you’re building your business, check out upwork.com to find the right freelancer for you. 💚 Strawberry Matcha with Pistachio Cold Foam 🍓🍵 Recipe 👇🏽 Strawberry syrup: - mash fresh strawberries - cover fully in sugar - let sit until they liquefy into a natural syrup Matcha: - 4 g matcha powder - 80 ml water - whisk until smooth Build: - add strawberry syrup to your glass - ice cubes - 150 ml milk of choice - pour matcha over Pistachio Cold Foam: - 2 oz milk of choice - 2 oz oat milk or heavy cream - pistachio spread to taste (1 - 2 tsp) - pinch of salt - charge in whipped cream canister & layer on top Finish with crushed pistachio crumbs. 🤌 #upworkpartner #nationalMatchaDay #matcharecipe #icedmatcha
I’ve never told this story and it wouldn’t be possible without @upwork. 🙏🏽 Throughout the past years of starting my business, freelancers from @upwork helped me grow beyond my wildest dreams. Sell my first startup, reach over 1 million followers... If you’re building your small business, Upwork is the perfect solution to boost your success with highly skilled freelancers. Sign up today at the link in my bio. 💚 #upworkpartner #entrepreneur #hiring #lifestory
1.07M
1.43K
23
8mo ago
upwork
I’ve never told this story and it wouldn’t be possible without @upwork. 🙏🏽 Throughout the past years of starting my business, freelancers from @upwork helped me grow beyond my wildest dreams. Sell my first startup, reach over 1 million followers... If you’re building your small business, Upwork is the perfect solution to boost your success with highly skilled freelancers. Sign up today at the link in my bio. 💚 #upworkpartner #entrepreneur #hiring #lifestory
Here is why I started hiring with @Upwork ✨ Over the years I have made a lot of mistakes while running a business. Comment “upwork” to get the link in DM ⚡️ The two I keep coming back to are not paying myself enough and not outsourcing to buy myself time. That’s why I started using Upwork to hire niche talent who understand tech and AI. Upwork has over 150K+ freelancers with over 5+ years of experience. And if you are hiring, you can post a job for free on Upwork.com #upworkpartner #business #9to5
854K
574
37
5mo ago
upwork
Here is why I started hiring with @Upwork ✨ Over the years I have made a lot of mistakes while running a business. Comment “upwork” to get the link in DM ⚡️ The two I keep coming back to are not paying myself enough and not outsourcing to buy myself time. That’s why I started using Upwork to hire niche talent who understand tech and AI. Upwork has over 150K+ freelancers with over 5+ years of experience. And if you are hiring, you can post a job for free on Upwork.com #upworkpartner #business #9to5
the secret to success is action, and in order to build a successful business you need to DELEGATE work when you can! I love using @upwork to help me act on my ideas fast and get support from other experts early on #UpworkPartner
500K
836
20
6mo ago
upwork
the secret to success is action, and in order to build a successful business you need to DELEGATE work when you can! I love using @upwork to help me act on my ideas fast and get support from other experts early on #UpworkPartner
Want to grow your biz without burning out? Here are a few hacks that actually make it easier. 👀
468K
79
7
11mo ago
upwork
Want to grow your biz without burning out? Here are a few hacks that actually make it easier. 👀
What’s the best place you’ve ever worked from? Here’s a day in the life working from Cape Town, same goals, same focus, just a different backdrop. I’m grateful I get to design my work around my life, not wait for life to happen after work. Curious about freelance work? Drop your questions below👇
424K
28.8K
278
7mo ago
upwork
What’s the best place you’ve ever worked from? Here’s a day in the life working from Cape Town, same goals, same focus, just a different backdrop. I’m grateful I get to design my work around my life, not wait for life to happen after work. Curious about freelance work? Drop your questions below👇
Building a company is easier with a bit of help from @upwork because when I need help with my business, I need it fast but also need it to be reliable and affordable #UpworkPartner
418K
3.28K
48
6mo ago
upwork
Building a company is easier with a bit of help from @upwork because when I need help with my business, I need it fast but also need it to be reliable and affordable #UpworkPartner
If you could work anywhere in the world, where would you pick?
285K
5.98K
53
6mo ago
upwork
If you could work anywhere in the world, where would you pick?
✨ Fa-la-la-la your way into new freelance opportunities. Start on Upwork today at the link in bio!
269K
112
9
10mo ago
upwork
✨ Fa-la-la-la your way into new freelance opportunities. Start on Upwork today at the link in bio!
POV: You’re done being stressed every holiday season. Here are your new rules ✨
264K
104
6
10mo ago
upwork
POV: You’re done being stressed every holiday season. Here are your new rules ✨
We saw a viral story about 7 missing dogs trying to find their way home and thought… this feels like a movie 🎬 So we made one. Built by an AI video editor, @thatmalawianguy on Upwork. No studio, no big crew. Just the right talent. #MadeOnUpwork
263K
6.81K
46
7mo ago
upwork
We saw a viral story about 7 missing dogs trying to find their way home and thought… this feels like a movie 🎬 So we made one. Built by an AI video editor, @thatmalawianguy on Upwork. No studio, no big crew. Just the right talent. #MadeOnUpwork
Let's be honest. Taking your business to the next level means talking about what's holding you back. Here are the most common challenges businesses are facing and how you can fix them. 👆 #SmallBusiness #Upwork
260K
94
10
10mo ago
upwork
Let's be honest. Taking your business to the next level means talking about what's holding you back. Here are the most common challenges businesses are facing and how you can fix them. 👆 #SmallBusiness #Upwork
From dishwasher to business owner, check out @remoteoliver’s real salary transparency. 👀
249K
8.63K
22
6mo ago
upwork
From dishwasher to business owner, check out @remoteoliver’s real salary transparency. 👀
Freelancing is realizing you don’t have to fill time… just finish work Would you switch to this?
204K
9.80K
16
6mo ago
upwork
Freelancing is realizing you don’t have to fill time… just finish work Would you switch to this?
Scaling feels a whole lot better when you’re not doing everything yourself. @chisluxebraidinghair realized being CEO, creative director, and ops lead all at once wasn’t sustainable, so she delegated. From brand design to social edits to a premium, mobile-first website, she brought in top-tier freelance talent through Upwork and got back to focusing on real growth. Tap the link in our bio to learn more.
202K
5.75K
18
8mo ago
upwork
Scaling feels a whole lot better when you’re not doing everything yourself. @chisluxebraidinghair realized being CEO, creative director, and ops lead all at once wasn’t sustainable, so she delegated. From brand design to social edits to a premium, mobile-first website, she brought in top-tier freelance talent through Upwork and got back to focusing on real growth. Tap the link in our bio to learn more.
Let’s talk about salary progression as a freelancer 👀
140K
5.66K
20
7mo ago
upwork
Let’s talk about salary progression as a freelancer 👀
Freelancer hot take: Retainer clients > one-off projects. Why? ✔️ No more constantly proving yourself ✔️ You get faster (aka more profitable) ✔️ Long-term clients send referrals ✔️ Less pushback, fewer edits ✔️ Lower stress, more stability When you stop restarting relationships every month, your income and confidence both grow. Save this video & test it out.
134K
6.30K
19
8mo ago
upwork
Freelancer hot take: Retainer clients > one-off projects. Why? ✔️ No more constantly proving yourself ✔️ You get faster (aka more profitable) ✔️ Long-term clients send referrals ✔️ Less pushback, fewer edits ✔️ Lower stress, more stability When you stop restarting relationships every month, your income and confidence both grow. Save this video & test it out.
Proof you don’t need an office to build your dream life 🌺💻
133K
8.80K
11
7mo ago
upwork
Proof you don’t need an office to build your dream life 🌺💻

Upwork (@upwork) Instagram Stats & Analytics

Upwork (@upwork) has 327K Instagram followers with a 1.25% engagement rate over the past 12 months. Across 144 posts, Upwork received 172K total likes and 13.1M impressions, averaging 1.19K likes per post. This page tracks Upwork's performance metrics, top content, and engagement trends — updated daily. To benchmark @upwork against other accounts, use Socialpruf's Instagram competitor analysis tool.

Upwork (@upwork) Instagram Analytics FAQ

How many Instagram followers does Upwork have?+
Upwork (@upwork) has 327K Instagram followers as of November 2026.
What is Upwork's Instagram engagement rate?+
Upwork's Instagram engagement rate is 1.25% over the last 12 months, based on 144 posts.
How many likes does Upwork get on Instagram?+
Upwork received 172K total likes across 144 posts in the last 12 months, averaging 1.19K likes per post.
How many Instagram impressions does Upwork get?+
Upwork's Instagram content generated 13.1M total impressions over the last 12 months.
Can I compare Upwork with other Instagram accounts?+
Yes. Add @upwork to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.