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I want to do more TV advertising 😤

If we start treating TV like the performance channel it is (with targeting + measurability), we get to make cooler stuff AND connect brands to the TV moments that viewers are tuning into. Win win.

I went to @comcastadvertising’s NewFronts presentation this week and left feeling excited about the future of TV advertising. 

Also, Mikey Day owes me a high five.

Comment “PERFORMANCE” to learn more about how Comcast Advertising is a one-stop shop for multiscreen TV ads.

#ComcastPartner #Ad
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stuffaboutadvertising
I want to do more TV advertising 😤 If we start treating TV like the performance channel it is (with targeting + measurability), we get to make cooler stuff AND connect brands to the TV moments that viewers are tuning into. Win win. I went to @comcastadvertising’s NewFronts presentation this week and left feeling excited about the future of TV advertising. Also, Mikey Day owes me a high five. Comment “PERFORMANCE” to learn more about how Comcast Advertising is a one-stop shop for multiscreen TV ads. #ComcastPartner #Ad
To sell a product, you don't always have to SHOW that product. 💡

This new campaign for @natgeo's @natgeomuseum by @terriandsandy is a perfect example of letting the audience complete the loop.

#Advertising #Marketing #adcampaign #adcampaigns #ooh
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stuffaboutadvertising
To sell a product, you don't always have to SHOW that product. 💡 This new campaign for @natgeo's @natgeomuseum by @terriandsandy is a perfect example of letting the audience complete the loop. #Advertising #Marketing #adcampaign #adcampaigns #ooh
Two Cannes winners with the same clever strategy — make the intangible tangible.

I’m breaking down how that worked for:
☀️ The Sunburnt Car by @tbwaaustralia for @mycartyreandauto 
🪟 Fractional Window Shopping by @ogilvycan for @td_canada 

Also, I noticed later that the most convincing stat from The Sunburnt Car was buried in the written submission: belief that car windows block UV dropped from 39% to 7% after the campaign. 👌

#advertising #marketing #advertisingandmarketing #adcampaigns #canneslions
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stuffaboutadvertising
Two Cannes winners with the same clever strategy — make the intangible tangible. I’m breaking down how that worked for: ☀️ The Sunburnt Car by @tbwaaustralia for @mycartyreandauto 🪟 Fractional Window Shopping by @ogilvycan for @td_canada Also, I noticed later that the most convincing stat from The Sunburnt Car was buried in the written submission: belief that car windows block UV dropped from 39% to 7% after the campaign. 👌 #advertising #marketing #advertisingandmarketing #adcampaigns #canneslions
Your 2026 creative strategy starts right here.📍

Comment “MOTION” and I’ll send you a handy link to grab your free ticket!

I’m joining @orenmeetsworld, @daradenney, @elfriedsamba, @jackapplebyny, and more incredibly smart folks for a free virtual event with @motionapp_. 

We’ll each be sharing our top predictions for the world of social in the coming year, and you’ll walk away with a list full of formats and ideas to test. Grab your free ticket at the link in my bio!

January you is going to be very grateful to December you for attending. 🧠

#advertising #marketing #advertisingandmarketing #creativestrategy #marketingstrategy
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stuffaboutadvertising
Your 2026 creative strategy starts right here.📍 Comment “MOTION” and I’ll send you a handy link to grab your free ticket! I’m joining @orenmeetsworld, @daradenney, @elfriedsamba, @jackapplebyny, and more incredibly smart folks for a free virtual event with @motionapp_. We’ll each be sharing our top predictions for the world of social in the coming year, and you’ll walk away with a list full of formats and ideas to test. Grab your free ticket at the link in my bio! January you is going to be very grateful to December you for attending. 🧠 #advertising #marketing #advertisingandmarketing #creativestrategy #marketingstrategy
Who is the REAL winner of the Emmys Outstanding Commercial category? 🤔

I'd say it's the agencies and production companies. Especially the names that show up constantly like @wiedenkennedy, @hungrymaninc, and @mjzworldwide.

Which spot do you think will take the win this year?

#advertising #marketing #adcampaigns #emmys
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stuffaboutadvertising
Who is the REAL winner of the Emmys Outstanding Commercial category? 🤔 I'd say it's the agencies and production companies. Especially the names that show up constantly like @wiedenkennedy, @hungrymaninc, and @mjzworldwide. Which spot do you think will take the win this year? #advertising #marketing #adcampaigns #emmys
Case studies can be overwhelming and easy to move on from without really absorbing anything. So I'm giving you very specific things to look out for, learn from, and bring back to your own brainstorms.

#CannesLions #Advertising #CaseStudies #Marketing #AdCampaigns
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stuffaboutadvertising
Case studies can be overwhelming and easy to move on from without really absorbing anything. So I'm giving you very specific things to look out for, learn from, and bring back to your own brainstorms. #CannesLions #Advertising #CaseStudies #Marketing #AdCampaigns
There is no DDB in Ba Sing Se 😳

DDB. FCB. MullenLowe. All being retired by Omnicom after the IPG acquisition. Does losing these names actually matter or is this just the reality of holding company dominance? Let me know your thoughts. 

#advertising #marketing #advertisingandmarketing #advertisingnews #adagency #advertisingagencies #omnicom
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stuffaboutadvertising
There is no DDB in Ba Sing Se 😳 DDB. FCB. MullenLowe. All being retired by Omnicom after the IPG acquisition. Does losing these names actually matter or is this just the reality of holding company dominance? Let me know your thoughts. #advertising #marketing #advertisingandmarketing #advertisingnews #adagency #advertisingagencies #omnicom
When I was exploring the basement at @cannes_lions this year, I found my way to the health and wellness section and discovered some delightfully punny work.

Featuring:
🍆 Beat Cancer Off by @vml_global for @letsfcancer 
🏈 Relax Your Tight End by @fallon for @novartis 
🏒 Get Body Checked Against Cancer by @grey Health for @astrazeneca 

#adcampaigns #marketing #advertising #canneslions
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stuffaboutadvertising
When I was exploring the basement at @cannes_lions this year, I found my way to the health and wellness section and discovered some delightfully punny work. Featuring: 🍆 Beat Cancer Off by @vml_global for @letsfcancer 🏈 Relax Your Tight End by @fallon for @novartis 🏒 Get Body Checked Against Cancer by @grey Health for @astrazeneca #adcampaigns #marketing #advertising #canneslions
@gap and @oldnavy are owned by the same company (@gapinc), but only one of them gets to make artsy work.

It comes down to size. Gap is small enough that a niche swing doesn't hurt the business. Old Navy is more than half the company, so it has to reach the masses.

#advertising #marketing #branding #adcampaigns
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stuffaboutadvertising
@gap and @oldnavy are owned by the same company (@gapinc), but only one of them gets to make artsy work. It comes down to size. Gap is small enough that a niche swing doesn't hurt the business. Old Navy is more than half the company, so it has to reach the masses. #advertising #marketing #branding #adcampaigns
Marjorie Powers from @stellarisingagency opened a Cannes of Worms with me and @tataritv! What assumption about TV does she think marketers should ditch? 🧐

Spoiler alert: TV isn’t dying. It’s just changing. So test and learn, as the industry loves to say. With Tatari, you can buy and measure campaigns across linear TV, streaming TV, and online video, with access to both programmatic and direct buys. 

Want to integrate TV into your marketing plans? Check out Tatari at the link in my bio!

#advertising #marketing #mediabuying #tvadvertising
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stuffaboutadvertising
Marjorie Powers from @stellarisingagency opened a Cannes of Worms with me and @tataritv! What assumption about TV does she think marketers should ditch? 🧐 Spoiler alert: TV isn’t dying. It’s just changing. So test and learn, as the industry loves to say. With Tatari, you can buy and measure campaigns across linear TV, streaming TV, and online video, with access to both programmatic and direct buys. Want to integrate TV into your marketing plans? Check out Tatari at the link in my bio! #advertising #marketing #mediabuying #tvadvertising
In this week’s advertising roundup:

👯‍♀️ @hudabeauty and @iamcardib go full Freaky Friday (Snatched Saturday? 💅)

🅱️ @vaselinebrand becomes Baseline in honor of @mindaylee_'s viral videos

🛍️ @doordash captures the chaos of parenting with incredible practical effects, made in-house with director Sam Brown of @roguefilms 

🎮 @xbox and @mcdonaldsuk team up to bring in-game food to life, by @leo.uk.agency 

🏈 @carhartt celebrates the people in the trades who make football season possible, by @unreasonablestudios 

#adcampaigns #advertising #marketing #adnews #marketingnews
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stuffaboutadvertising
In this week’s advertising roundup: 👯‍♀️ @hudabeauty and @iamcardib go full Freaky Friday (Snatched Saturday? 💅) 🅱️ @vaselinebrand becomes Baseline in honor of @mindaylee_'s viral videos 🛍️ @doordash captures the chaos of parenting with incredible practical effects, made in-house with director Sam Brown of @roguefilms 🎮 @xbox and @mcdonaldsuk team up to bring in-game food to life, by @leo.uk.agency 🏈 @carhartt celebrates the people in the trades who make football season possible, by @unreasonablestudios #adcampaigns #advertising #marketing #adnews #marketingnews
400+ brands partnered with Wicked. Most of them ended up just looking silly in the very large mix of logo slaps. Swiffer, I’m looking at you 😅

The ones that actually worked? They understood world-building.

In the latest episode of the Stuff About Advertising podcast, I talked with Matt Kessler from the @martinagency’s Martin Entertainment about the difference between simply borrowing relevance and building into the world of the IP.

Comment “WICKED” and I’ll send you the link to the episode!

#advertising #marketing #advertisingandmarketing #podcast #wicked #brandedentertainment #ip #licensing
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stuffaboutadvertising
400+ brands partnered with Wicked. Most of them ended up just looking silly in the very large mix of logo slaps. Swiffer, I’m looking at you 😅 The ones that actually worked? They understood world-building. In the latest episode of the Stuff About Advertising podcast, I talked with Matt Kessler from the @martinagency’s Martin Entertainment about the difference between simply borrowing relevance and building into the world of the IP. Comment “WICKED” and I’ll send you the link to the episode! #advertising #marketing #advertisingandmarketing #podcast #wicked #brandedentertainment #ip #licensing
Coca-Cola remade their iconic holiday commercial with AI for the second year in a row. And they don’t care that we hate it.

#advertising #marketing #advertisingandmarketing #adcampaigns #adcampaign #ai
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stuffaboutadvertising
Coca-Cola remade their iconic holiday commercial with AI for the second year in a row. And they don’t care that we hate it. #advertising #marketing #advertisingandmarketing #adcampaigns #adcampaign #ai
In this week's advertising roundup:

🧺 @ikea_australia answered my plea for a @wickermovie collab

🌭 @heinz gave Times Square's giant hot dog the ketchup it was missing, by @rethinkideas with artists @jencatron and @paul_outlaw 

👖 Clearing up stuff from my @oldnavy vs @gap video

🧴 Tate McRae's @neutrogena "post-show routine" has everyone convinced she doesn't actually use the products

🏠 @netflix made a guy live in a billboard to promote The Last House

#advertising #marketing #adnews #adcampaigns #marketingnews
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stuffaboutadvertising
In this week's advertising roundup: 🧺 @ikea_australia answered my plea for a @wickermovie collab 🌭 @heinz gave Times Square's giant hot dog the ketchup it was missing, by @rethinkideas with artists @jencatron and @paul_outlaw 👖 Clearing up stuff from my @oldnavy vs @gap video 🧴 Tate McRae's @neutrogena "post-show routine" has everyone convinced she doesn't actually use the products 🏠 @netflix made a guy live in a billboard to promote The Last House #advertising #marketing #adnews #adcampaigns #marketingnews
Is your brand big enough for TV? 🤔

Spoiler alert: YES.

I’ve watched too many brands write off an entire channel simply because they felt like they had to “make it” first.

But when their paid social performance starts to plateau, they peek over at TV and wonder.

The great thing about TV is that a good test is all you need to get started. Notice how that sentence didn’t say anything about the size of the brand? 😏

With @tataritv, you can buy and measure TV across linear, streaming, and online video. 

So comment “TV” to check out their free guide and make TV your next performance channel.

#advertising #marketing #performancemarketing #tvadvertising
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stuffaboutadvertising
Is your brand big enough for TV? 🤔 Spoiler alert: YES. I’ve watched too many brands write off an entire channel simply because they felt like they had to “make it” first. But when their paid social performance starts to plateau, they peek over at TV and wonder. The great thing about TV is that a good test is all you need to get started. Notice how that sentence didn’t say anything about the size of the brand? 😏 With @tataritv, you can buy and measure TV across linear, streaming, and online video. So comment “TV” to check out their free guide and make TV your next performance channel. #advertising #marketing #performancemarketing #tvadvertising
Will holding companies survive? Will indie agencies be able to maintain their freedom while also growing and taking on bigger clients? 

Let’s talk about what the holding company chaos of 2025 exposed about the advertising industry and its future. 👀

#advertising #marketing #advertisingnews #adagency #advertisingagency
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stuffaboutadvertising
Will holding companies survive? Will indie agencies be able to maintain their freedom while also growing and taking on bigger clients? Let’s talk about what the holding company chaos of 2025 exposed about the advertising industry and its future. 👀 #advertising #marketing #advertisingnews #adagency #advertisingagency
I watched the first episode of Jimmy Fallon’s new advertising reality show On Brand, and I have many thoughts (which is very on brand for me)

#advertising #marketing #advertisingandmarketing #onbrand
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stuffaboutadvertising
I watched the first episode of Jimmy Fallon’s new advertising reality show On Brand, and I have many thoughts (which is very on brand for me) #advertising #marketing #advertisingandmarketing #onbrand
Just a little yap session on how I’m perceiving the creator experience at #CannesLions. I’d love to hear your thoughts!

#canneslions2026 #creatoreconomy #advertising
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Just a little yap session on how I’m perceiving the creator experience at #CannesLions. I’d love to hear your thoughts! #canneslions2026 #creatoreconomy #advertising
Pickles, protein, and partnerships were the big plays for April Fool’s brand social this year. Which was your favorite?

#advertising #marketing #adcampaigns #socialmediamarketing #aprilfools
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stuffaboutadvertising
Pickles, protein, and partnerships were the big plays for April Fool’s brand social this year. Which was your favorite? #advertising #marketing #adcampaigns #socialmediamarketing #aprilfools
Marketers didn’t have much control over their TV campaigns in the past. But TV has evolved and so should your media buy.

Andres Gimeno from @hyperice had some great advice about how we should be approaching it.

Learn more about how @tataritv can help brands and agencies navigate TV today at the link in my bio!

#tataripartner #canneslions
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stuffaboutadvertising
Marketers didn’t have much control over their TV campaigns in the past. But TV has evolved and so should your media buy. Andres Gimeno from @hyperice had some great advice about how we should be approaching it. Learn more about how @tataritv can help brands and agencies navigate TV today at the link in my bio! #tataripartner #canneslions

Ash | Advertising, Copywriting (@stuffaboutadvertising) Instagram Stats & Analytics

Ash | Advertising, Copywriting (@stuffaboutadvertising) has 58.7K Instagram followers with a 4.05% engagement rate over the past 12 months. Across 137 posts, Ash | Advertising, Copywriting received 138K total likes and 3.39M impressions, averaging 1.01K likes per post. This page tracks Ash | Advertising, Copywriting's performance metrics, top content, and engagement trends — updated daily.

Ash | Advertising, Copywriting (@stuffaboutadvertising) Instagram Analytics FAQ

How many Instagram followers does Ash | Advertising, Copywriting have?+
Ash | Advertising, Copywriting (@stuffaboutadvertising) has 58.7K Instagram followers as of September 2026.
What is Ash | Advertising, Copywriting's Instagram engagement rate?+
Ash | Advertising, Copywriting's Instagram engagement rate is 4.05% over the last 12 months, based on 137 posts.
How many likes does Ash | Advertising, Copywriting get on Instagram?+
Ash | Advertising, Copywriting received 138K total likes across 137 posts in the last 12 months, averaging 1.01K likes per post.
How many Instagram impressions does Ash | Advertising, Copywriting get?+
Ash | Advertising, Copywriting's Instagram content generated 3.39M total impressions over the last 12 months.