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likes
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43.4K
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Georgia Rowe Sutor 🍑 we love you more than words can describe - xo mom & dad
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austinsutor
Georgia Rowe Sutor 🍑 we love you more than words can describe - xo mom & dad
We knew you’d come in God’s timing. The perfect time. Holding on to that truth became a safe place to land when we got tired. The days were still long, the losses still heavy, and every no still hurt like hell. But the thought of you, the possibility of you, kept us going. We can’t wait to meet you. 🌈 xo, Mom & Dad To anyone still in that place, holding grief, holding hope, we see you. Your story isn’t over.
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austinsutor
We knew you’d come in God’s timing. The perfect time. Holding on to that truth became a safe place to land when we got tired. The days were still long, the losses still heavy, and every no still hurt like hell. But the thought of you, the possibility of you, kept us going. We can’t wait to meet you. 🌈 xo, Mom & Dad To anyone still in that place, holding grief, holding hope, we see you. Your story isn’t over.
The Sutors 🌅 📸 @hannahelisephoto
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2mo ago
austinsutor
The Sutors 🌅 📸 @hannahelisephoto
@paypal is paying $236K for a Head of CEO Content. @openai is paying $393K for a Content Strategist. The most valuable companies on earth are now hiring humans to act like a media team for their brand. That tells you everything. Your favourite brands aren’t selling products anymore. They’re running shows that sell products on the side. The proof is everywhere if you know where to look. @grunsdaily sold to @unilever for $1.2B in 32 months by out-publishing the supplement category. A bagel shop in New York built a separate Instagram show interviewing people in their line and racks tens of thousands of views per video. @leonsbagelsnyc A hat brand from Virginia shot a 4-day cinematic film on the Bonneville Salt Flats to launch their biggest collection of the year. @sweethatco A clothing brand made its grid look like stills from a film and built 261K followers selling expensive clothes. @shinzobrand Different categories. Same playbook. They all stopped acting like product companies and started acting like studios. If you’re a DTC founder, you’re not running a brand anymore. You’re running a studio that ships product. 💬 Comment “MEDIA” and I’ll DM you the Brand-as-Media Audit. Score where you sit across the 4 content categories and what to fix first.
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austinsutor
@paypal is paying $236K for a Head of CEO Content. @openai is paying $393K for a Content Strategist. The most valuable companies on earth are now hiring humans to act like a media team for their brand. That tells you everything. Your favourite brands aren’t selling products anymore. They’re running shows that sell products on the side. The proof is everywhere if you know where to look. @grunsdaily sold to @unilever for $1.2B in 32 months by out-publishing the supplement category. A bagel shop in New York built a separate Instagram show interviewing people in their line and racks tens of thousands of views per video. @leonsbagelsnyc A hat brand from Virginia shot a 4-day cinematic film on the Bonneville Salt Flats to launch their biggest collection of the year. @sweethatco A clothing brand made its grid look like stills from a film and built 261K followers selling expensive clothes. @shinzobrand Different categories. Same playbook. They all stopped acting like product companies and started acting like studios. If you’re a DTC founder, you’re not running a brand anymore. You’re running a studio that ships product. 💬 Comment “MEDIA” and I’ll DM you the Brand-as-Media Audit. Score where you sit across the 4 content categories and what to fix first.
Grateful this is what Friday night looks like 💛
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3mo ago
austinsutor
Grateful this is what Friday night looks like 💛
The American dream 🇺🇸
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3mo ago
austinsutor
The American dream 🇺🇸
Georgia’s first vaca 🌴
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2mo ago
austinsutor
Georgia’s first vaca 🌴
The millennial marketer isn’t going anywhere… But the skill set that built the last decade isn’t the same one that wins the next one. Most of us were trained to optimize — CAC, paid acquisition, campaign management. Those skills still matter. What’s changing is what sits alongside them. The new internet rewards the fastest read on a cultural moment. That’s a different muscle — one most marketing training never built. The brands winning right now aren’t replacing their teams. They’re adding people who can feel a moment forming before it peaks. That’s not a threat to what you know. It’s an honest look at what the job now requires. Comment “SCALE” and I’ll send you the free guide on how to build a brand point of view before someone else owns the conversation.
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austinsutor
The millennial marketer isn’t going anywhere… But the skill set that built the last decade isn’t the same one that wins the next one. Most of us were trained to optimize — CAC, paid acquisition, campaign management. Those skills still matter. What’s changing is what sits alongside them. The new internet rewards the fastest read on a cultural moment. That’s a different muscle — one most marketing training never built. The brands winning right now aren’t replacing their teams. They’re adding people who can feel a moment forming before it peaks. That’s not a threat to what you know. It’s an honest look at what the job now requires. Comment “SCALE” and I’ll send you the free guide on how to build a brand point of view before someone else owns the conversation.
How is it possible to miss a day you’re living in?🥹
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2mo ago
austinsutor
How is it possible to miss a day you’re living in?🥹
The millennial marketer isn’t going anywhere. But the skill set that built the last decade isn’t the one that builds the next. Here’s what I keep seeing. The brands pulling ahead right now aren’t spending more than anyone else. @davidprotein put $55 cod on billboards to sell protein bars. @getgraza went after Bertolli with a squeeze bottle and three million dollars. @joinladder caught women walking away from cardio before the rest of the category noticed, then built around it. That’s not a budget thing. It’s a judgment thing. The people who are great at CAC and running campaigns aren’t going anywhere either. But that’s a different person than the one who can feel a moment coming six weeks out, and most teams are stacked with the first kind. The brands winning already figured out they need the second. I made a free guide on how to actually build a point of view. The whole process for finding yours and owning it before someone beats you to it. 💬 Comment SCALE and I’ll send it over.
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austinsutor
The millennial marketer isn’t going anywhere. But the skill set that built the last decade isn’t the one that builds the next. Here’s what I keep seeing. The brands pulling ahead right now aren’t spending more than anyone else. @davidprotein put $55 cod on billboards to sell protein bars. @getgraza went after Bertolli with a squeeze bottle and three million dollars. @joinladder caught women walking away from cardio before the rest of the category noticed, then built around it. That’s not a budget thing. It’s a judgment thing. The people who are great at CAC and running campaigns aren’t going anywhere either. But that’s a different person than the one who can feel a moment coming six weeks out, and most teams are stacked with the first kind. The brands winning already figured out they need the second. I made a free guide on how to actually build a point of view. The whole process for finding yours and owning it before someone beats you to it. 💬 Comment SCALE and I’ll send it over.
@rhode threw one party at Coachella in April and walked away with $4.9 million in earned media. @nike got 50,000 women running a race at night, a third of them for the first time in their lives. Both of these get called “events” in a marketing plan, and they’re doing completely different jobs. An influencer event is borrowed reach. You’re paying people who already have attention to point it at you for a weekend, and it works. What it won’t do is make anyone stay. Getting noticed and getting chosen are separate problems. A community event flips the budget toward people who already buy from you. Smaller room, nothing goes viral, and it builds the one thing the festival party can’t: a reason to still be your customer next year. Bandit built their whole running brand this way. Run clubs, races, a membership. Those members end up worth about $850 each over their lifetime, and that number came from people showing up every Tuesday, not from a media buy. The expensive mistake is grading one event on the other one’s scoreboard. A customer dinner will always look pathetic next to a festival weekend’s earned media report. Check who’s still buying in twelve months and the math flips. Slide 11 has the four calls I make before anything gets booked. Save that one. The whole system fits on one page, I called it The Guest List. Which event to run, who’s in the room, what to measure, and the one mistake that wrecks both. 💬 Comment “INVITE” and I’ll send it over. #marketingstrategy #eventmarketing #brandcommunity #influencermarketing
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austinsutor
@rhode threw one party at Coachella in April and walked away with $4.9 million in earned media. @nike got 50,000 women running a race at night, a third of them for the first time in their lives. Both of these get called “events” in a marketing plan, and they’re doing completely different jobs. An influencer event is borrowed reach. You’re paying people who already have attention to point it at you for a weekend, and it works. What it won’t do is make anyone stay. Getting noticed and getting chosen are separate problems. A community event flips the budget toward people who already buy from you. Smaller room, nothing goes viral, and it builds the one thing the festival party can’t: a reason to still be your customer next year. Bandit built their whole running brand this way. Run clubs, races, a membership. Those members end up worth about $850 each over their lifetime, and that number came from people showing up every Tuesday, not from a media buy. The expensive mistake is grading one event on the other one’s scoreboard. A customer dinner will always look pathetic next to a festival weekend’s earned media report. Check who’s still buying in twelve months and the math flips. Slide 11 has the four calls I make before anything gets booked. Save that one. The whole system fits on one page, I called it The Guest List. Which event to run, who’s in the room, what to measure, and the one mistake that wrecks both. 💬 Comment “INVITE” and I’ll send it over. #marketingstrategy #eventmarketing #brandcommunity #influencermarketing
The @theouai NYC activation by @spectra this weekend got me thinking about the shift every brand needs to pay attention to right now. The brands people defend, recommend, and return to — they get people together. Comment “SCALE” for the IRL Activation Playbook in your Dm’s!
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austinsutor
The @theouai NYC activation by @spectra this weekend got me thinking about the shift every brand needs to pay attention to right now. The brands people defend, recommend, and return to — they get people together. Comment “SCALE” for the IRL Activation Playbook in your Dm’s!
@lilbieber did $15M in merchandise at Coachella. The previous record was $1.7M across two weekends. He beat it nine times over with @skylrk that was eleven months old. @davidprotein launched in September 2024 and is on pace for $140M in year one. A protein bar. Acting like a fashion house. @realeactives did $5M on launch day because the world was built two years before the product existed. Different categories. Same blueprint. Story. Signal. System. Then the launch is a formality. I built a diagnostic to score your brand across the three pillars of worldbuilding. 💬 Comment “WORLD” and I’ll DM it to you. #brandstrategy #marketingstrategy #buildingbrands
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austinsutor
@lilbieber did $15M in merchandise at Coachella. The previous record was $1.7M across two weekends. He beat it nine times over with @skylrk that was eleven months old. @davidprotein launched in September 2024 and is on pace for $140M in year one. A protein bar. Acting like a fashion house. @realeactives did $5M on launch day because the world was built two years before the product existed. Different categories. Same blueprint. Story. Signal. System. Then the launch is a formality. I built a diagnostic to score your brand across the three pillars of worldbuilding. 💬 Comment “WORLD” and I’ll DM it to you. #brandstrategy #marketingstrategy #buildingbrands
The IRL brand activation is quietly becoming the highest-return play in DTC marketing. 76% of Americans say in-person experiences make them feel more connected to a brand, and Forrester expects 1 in 3 consumers to choose offline over online in 2026. Reach gets you seen. A room gets you remembered. @bandit turned a Brooklyn warehouse into a racetrack where the finish line became a dance floor. @nudeproject ran an Ibiza villa like a reality show, with creators wearing pieces you could shop straight from the content. Different budgets, same idea. And it scales down. A dinner with 20 of your best customers. A pop-up around a product drop. People remember how you made them feel, not what you posted. I made a free guide on building a room people remember, at any budget. 💬 Comment “IRL” and I’ll send it over. #experientialmarketing #brandactivation #dtcmarketing #brandstrategy
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austinsutor
The IRL brand activation is quietly becoming the highest-return play in DTC marketing. 76% of Americans say in-person experiences make them feel more connected to a brand, and Forrester expects 1 in 3 consumers to choose offline over online in 2026. Reach gets you seen. A room gets you remembered. @bandit turned a Brooklyn warehouse into a racetrack where the finish line became a dance floor. @nudeproject ran an Ibiza villa like a reality show, with creators wearing pieces you could shop straight from the content. Different budgets, same idea. And it scales down. A dinner with 20 of your best customers. A pop-up around a product drop. People remember how you made them feel, not what you posted. I made a free guide on building a room people remember, at any budget. 💬 Comment “IRL” and I’ll send it over. #experientialmarketing #brandactivation #dtcmarketing #brandstrategy
Quick test. Name one brand that memed the Empire State climb. No scrolling back. Canva, Cisco, KitKat, DoorDash, even a UK electronics chain that sells kettles. @edsel already said what needed saying. Brands rushing in like algorithmic parasites with zero self awareness. And he asked three questions none of those teams bothered asking. Does the moment have anything to do with our product? Is it relevant to our customer? Does it actually serve anyone? Run the kettle ad through those. No, no, and no. It still shipped. Somebody pitched that, a team built it, and a manager approved it. We spend all day complaining about AI slop while actual humans in actual meetings are putting out work sloppier than the machines. Funny thing is, one post passed all three questions. The Empire State Building itself. They posted a ring shot from the observation deck, where you can propose without getting arrested. Nobody else on earth could have made that post. That’s the difference between owning a moment and renting one. We took his three questions, added two of our own, and made it a one pager we run before touching anything viral. 💬 Comment GATES if you want it and we’ll DM it over.
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austinsutor
Quick test. Name one brand that memed the Empire State climb. No scrolling back. Canva, Cisco, KitKat, DoorDash, even a UK electronics chain that sells kettles. @edsel already said what needed saying. Brands rushing in like algorithmic parasites with zero self awareness. And he asked three questions none of those teams bothered asking. Does the moment have anything to do with our product? Is it relevant to our customer? Does it actually serve anyone? Run the kettle ad through those. No, no, and no. It still shipped. Somebody pitched that, a team built it, and a manager approved it. We spend all day complaining about AI slop while actual humans in actual meetings are putting out work sloppier than the machines. Funny thing is, one post passed all three questions. The Empire State Building itself. They posted a ring shot from the observation deck, where you can propose without getting arrested. Nobody else on earth could have made that post. That’s the difference between owning a moment and renting one. We took his three questions, added two of our own, and made it a one pager we run before touching anything viral. 💬 Comment GATES if you want it and we’ll DM it over.
Marketing answers to three bosses now, and most teams only listen to one of them. *The Gen X exec wants the big campaign. *The millennial wants the brand story. *The Gen Z on the team wants it to feel like culture, not an ad. They’re all a little right. Running just one of them is why you keep hitting the same ceiling. Campaign only, you reach everyone and connect with no one. Story only, people love you and forget to buy. Culture only, you get a viral week and nothing to keep anyone around. The brands that actually scale don’t pick one. They run all three and let each cover the others’ blind spot. Even Clinique, the brand that basically wrote the campaign-first playbook, just ran its first creator-led campaign. So the real question isn’t which playbook is right. It’s which one is your default, and which two you keep skipping. I built a 9-point audit that scores you on all three and shows which to borrow next. 💬 Comment “SCALE” and I’ll send it over.
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austinsutor
Marketing answers to three bosses now, and most teams only listen to one of them. *The Gen X exec wants the big campaign. *The millennial wants the brand story. *The Gen Z on the team wants it to feel like culture, not an ad. They’re all a little right. Running just one of them is why you keep hitting the same ceiling. Campaign only, you reach everyone and connect with no one. Story only, people love you and forget to buy. Culture only, you get a viral week and nothing to keep anyone around. The brands that actually scale don’t pick one. They run all three and let each cover the others’ blind spot. Even Clinique, the brand that basically wrote the campaign-first playbook, just ran its first creator-led campaign. So the real question isn’t which playbook is right. It’s which one is your default, and which two you keep skipping. I built a 9-point audit that scores you on all three and shows which to borrow next. 💬 Comment “SCALE” and I’ll send it over.
You changed my life in the best way Georgia Rowe. 🤍
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austinsutor
You changed my life in the best way Georgia Rowe. 🤍
Marketing jobs are down 27% from where they were before the pandemic, and everyone read that as a recession story. I went and read the breakdown instead. The cuts aren’t close to evenly spread. SEO specialist roles dropped 15% last year, the steepest fall of any role anyone tracks. Content marketer roles fell 11%. Email, paid, and copywriting all sit at the top of the list of marketing work that automates cleanly. One role grew. Influencer marketer, up 10% in 2024 and up another 18% in 2025. The fastest-growing job in the entire function, while everything around it shrinks. The hiring data moved in the same direction the buying behavior did. Four in ten Gen Z shoppers find new products through a creator, and for everyone older it’s closer to one in four. Every skill on the shrinking list was a way to manufacture proof at scale, and Gen Z clocks manufactured proof before they finish the first line. And yes, I know, “Gen Z killed X” is a tired headline and generations aren’t a personality test. These are averages. But I’ve watched this exact thing show up on real briefs for two years now, and the hiring numbers finally caught up to it. The swap is on slide 14. Save that one before your next planning cycle. 💬  Comment “SCALE” and I’ll send you The Skill Map. Every marketing skill sorted into what’s shrinking, what’s growing, and the column almost nobody is pricing right, plus the first move for whichever one you’re in. #marketingstrategy #brandstrategy #brand #genz
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Marketing jobs are down 27% from where they were before the pandemic, and everyone read that as a recession story. I went and read the breakdown instead. The cuts aren’t close to evenly spread. SEO specialist roles dropped 15% last year, the steepest fall of any role anyone tracks. Content marketer roles fell 11%. Email, paid, and copywriting all sit at the top of the list of marketing work that automates cleanly. One role grew. Influencer marketer, up 10% in 2024 and up another 18% in 2025. The fastest-growing job in the entire function, while everything around it shrinks. The hiring data moved in the same direction the buying behavior did. Four in ten Gen Z shoppers find new products through a creator, and for everyone older it’s closer to one in four. Every skill on the shrinking list was a way to manufacture proof at scale, and Gen Z clocks manufactured proof before they finish the first line. And yes, I know, “Gen Z killed X” is a tired headline and generations aren’t a personality test. These are averages. But I’ve watched this exact thing show up on real briefs for two years now, and the hiring numbers finally caught up to it. The swap is on slide 14. Save that one before your next planning cycle. 💬  Comment “SCALE” and I’ll send you The Skill Map. Every marketing skill sorted into what’s shrinking, what’s growing, and the column almost nobody is pricing right, plus the first move for whichever one you’re in. #marketingstrategy #brandstrategy #brand #genz
Gen Z didn’t break marketing. They just revealed it was broken the whole time. The tactics that worked before worked because the audience hadn’t seen them yet. Gen Z has seen all of it. Twice. They know when an influencer deal was paid for. They know when a brand voice was written by a committee. And unlike every generation before them, they say it out loud. The brands winning right now aren’t doing something new. They’re just doing what marketing was always supposed to be: clear, useful, honest, consistent, and native to the communities they serve. If you’re building a brand right now, the question isn’t “how do I market to Gen Z.” It’s “does my brand actually deserve their trust?” 💬 Comment “FILTER“ and I’ll send you the free Gen Z Brand Scorecard — 15 questions, score yourself across all five pillars, and find out exactly what to fix first. #brandstrategy #marketingtrends #brandbuilding #founders
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Gen Z didn’t break marketing. They just revealed it was broken the whole time. The tactics that worked before worked because the audience hadn’t seen them yet. Gen Z has seen all of it. Twice. They know when an influencer deal was paid for. They know when a brand voice was written by a committee. And unlike every generation before them, they say it out loud. The brands winning right now aren’t doing something new. They’re just doing what marketing was always supposed to be: clear, useful, honest, consistent, and native to the communities they serve. If you’re building a brand right now, the question isn’t “how do I market to Gen Z.” It’s “does my brand actually deserve their trust?” 💬 Comment “FILTER“ and I’ll send you the free Gen Z Brand Scorecard — 15 questions, score yourself across all five pillars, and find out exactly what to fix first. #brandstrategy #marketingtrends #brandbuilding #founders
Ads aren’t actually dead.. but they are easier to ignore than ever. People skip ads, but they subscribe to shows. That’s why brands like @mcdonalds @oatly & @bilt are building recurring social series instead of one-off campaigns. Not just ads. Programming people come back for. Comment “SCALE” and I’ll send you the free Brand Show Framework — how to build a content series for your brand without a TV budget.
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Ads aren’t actually dead.. but they are easier to ignore than ever. People skip ads, but they subscribe to shows. That’s why brands like @mcdonalds @oatly & @bilt are building recurring social series instead of one-off campaigns. Not just ads. Programming people come back for. Comment “SCALE” and I’ll send you the free Brand Show Framework — how to build a content series for your brand without a TV budget.

Austin Sutor | Marketing + Consumer Psychology (@austinsutor) Instagram Stats & Analytics

Austin Sutor | Marketing + Consumer Psychology (@austinsutor) has 36.5K Instagram followers with a 4.15% engagement rate over the past 12 months. Across 119 posts, Austin Sutor | Marketing + Consumer Psychology received 437K total likes and 10.9M impressions, averaging 3.67K likes per post. This page tracks Austin Sutor | Marketing + Consumer Psychology's performance metrics, top content, and engagement trends — updated daily. To benchmark @austinsutor against other accounts, use Socialpruf's Instagram competitor analysis tool.

Austin Sutor | Marketing + Consumer Psychology (@austinsutor) Instagram Analytics FAQ

How many Instagram followers does Austin Sutor | Marketing + Consumer Psychology have?+
Austin Sutor | Marketing + Consumer Psychology (@austinsutor) has 36.5K Instagram followers as of October 2026.
What is Austin Sutor | Marketing + Consumer Psychology's Instagram engagement rate?+
Austin Sutor | Marketing + Consumer Psychology's Instagram engagement rate is 4.15% over the last 12 months, based on 119 posts.
How many likes does Austin Sutor | Marketing + Consumer Psychology get on Instagram?+
Austin Sutor | Marketing + Consumer Psychology received 437K total likes across 119 posts in the last 12 months, averaging 3.67K likes per post.
How many Instagram impressions does Austin Sutor | Marketing + Consumer Psychology get?+
Austin Sutor | Marketing + Consumer Psychology's Instagram content generated 10.9M total impressions over the last 12 months.
Can I compare Austin Sutor | Marketing + Consumer Psychology with other Instagram accounts?+
Yes. Add @austinsutor to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.