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followers
7.60M
impressions
849M
likes
9.69M
comments
486K
posts
698
engagement
0.816%
emv
$20.0M
Average per post
1.22M

Key Metrics

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Top Content

Summer vacation loading ✨ #UltaBeauty
109M
4.50K
225
11mo ago
ultabeauty
Summer vacation loading ✨ #UltaBeauty
Just huge fans 🤭 🎥 Ulta Beauties @dominiquenjohnson
84.7M
118K
496
8mo ago
ultabeauty
Just huge fans 🤭 🎥 Ulta Beauties @dominiquenjohnson
Thank you @ultabeauty for getting me halftime ready! #ultabeautypartner
59.8M
191K
1.91K
3mo ago
ultabeauty
Thank you @ultabeauty for getting me halftime ready! #ultabeautypartner
Can’t believe @alex.agag and I have the exact same festival bag 🤭  #UltaBeauties   ✨ @liquidiv Hydration Multiplier ✨ @megababe Thigh Rescue Stick ✨ @koparibeauty Sun Shield Stick SPF 40 ✨ @touchland Hand Sanitizer ✨ @soldejaneiro Cheirosa 62 ✨ @batiste_us Travel Size Dry Shampoo ✨ @gimmebeauty Medium Hair Hair Ties ✨ @halfmagicbeauty Magic Drip Glitter Lip Gloss in Blushing Lizard
47.7M
9.41K
102
9mo ago
ultabeauty
Can’t believe @alex.agag and I have the exact same festival bag 🤭  #UltaBeauties   ✨ @liquidiv Hydration Multiplier ✨ @megababe Thigh Rescue Stick ✨ @koparibeauty Sun Shield Stick SPF 40 ✨ @touchland Hand Sanitizer ✨ @soldejaneiro Cheirosa 62 ✨ @batiste_us Travel Size Dry Shampoo ✨ @gimmebeauty Medium Hair Hair Ties ✨ @halfmagicbeauty Magic Drip Glitter Lip Gloss in Blushing Lizard
Shampoo + conditioner pairs from $20 (now–May 10). ✨ P.S. Screenshot this spring refresh checklist. 📸☝️ 🧡 Slip Silk Scrunchie 🧡 Wet Brush 🧡 Kitsch Satin Pillowcase 🧡 Isima RIQUÍSIMA Hydrating Shampoo, 2 for $32 🧡 Isima SUAVÍSIMA Hydrating Conditioner, 2 for $32 🧡 Biolage Scalp Sync Clarifying Shampoo for Oily Scalp, 2 for $32 🧡 Biolage Hydra Source Conditioning Balm for Dry Hair, 2 for $32
27.8M
4.93K
43
1mo ago
ultabeauty
Shampoo + conditioner pairs from $20 (now–May 10). ✨ P.S. Screenshot this spring refresh checklist. 📸☝️ 🧡 Slip Silk Scrunchie 🧡 Wet Brush 🧡 Kitsch Satin Pillowcase 🧡 Isima RIQUÍSIMA Hydrating Shampoo, 2 for $32 🧡 Isima SUAVÍSIMA Hydrating Conditioner, 2 for $32 🧡 Biolage Scalp Sync Clarifying Shampoo for Oily Scalp, 2 for $32 🧡 Biolage Hydra Source Conditioning Balm for Dry Hair, 2 for $32
category is….body care 🛀🏿 our @fentyskin body collection is finally out!! the lineup: 💧Big Dripp’r Body Wash 🫧 Rich Dip Bubble Bath 💦 Allover Body Mist the scents: 🍦Vanilla Flowers: a warm, sultry floral gourmand 💐Hey Bouquet: a bold + flirty floral available now, only at @UltaBeauty and FentyBeauty.com
24.1M
1.67M
7.30K
7mo ago
ultabeauty
category is….body care 🛀🏿 our @fentyskin body collection is finally out!! the lineup: 💧Big Dripp’r Body Wash 🫧 Rich Dip Bubble Bath 💦 Allover Body Mist the scents: 🍦Vanilla Flowers: a warm, sultry floral gourmand 💐Hey Bouquet: a bold + flirty floral available now, only at @UltaBeauty and FentyBeauty.com
wishing the happiest of birthdays to our founder @arianagrande ♡🧚‍♂️ ari is luminous in our brand new fembot capsule collection which is available now at ulta.com and in-store on august 3rd☁️
20.3M
811K
1.35K
10mo ago
ultabeauty
wishing the happiest of birthdays to our founder @arianagrande ♡🧚‍♂️ ari is luminous in our brand new fembot capsule collection which is available now at ulta.com and in-store on august 3rd☁️
Gourmand girlies this one is for you. 😚 🌴Cheirosa 39 Perfume Mist is officially available in-store and online. Fragrance Notes: 🥥🌴 Top: coconut cream 🍦🌺 Mid: warm vanilla, tropical orchid 🪵🍯 Dry: creamy sandalwood, toasted praline @soldejaneiro #UltaBeauty @kail4yn
18.0M
15.2K
101
10mo ago
ultabeauty
Gourmand girlies this one is for you. 😚 🌴Cheirosa 39 Perfume Mist is officially available in-store and online. Fragrance Notes: 🥥🌴 Top: coconut cream 🍦🌺 Mid: warm vanilla, tropical orchid 🪵🍯 Dry: creamy sandalwood, toasted praline @soldejaneiro #UltaBeauty @kail4yn
brought to you by the ozian forest 🌾🌻🪄
ari wears the ozian forest eyeshadow palette filled with unexpected magic of what you might find in the forest  
the r.e.m. beauty x wicked: for good collection is now exclusively available in stores and online at @ultabeauty + ̊  
 @wickedmovie only in theaters november 21st
16.8M
673K
1.39K
7mo ago
ultabeauty
brought to you by the ozian forest 🌾🌻🪄
ari wears the ozian forest eyeshadow palette filled with unexpected magic of what you might find in the forest  
the r.e.m. beauty x wicked: for good collection is now exclusively available in stores and online at @ultabeauty + ̊  
 @wickedmovie only in theaters november 21st
my cosmic 2.0 collection is officially available at @ultabeauty 🤍 @kyliecosmetics
16.4M
278K
3.49K
11mo ago
ultabeauty
my cosmic 2.0 collection is officially available at @ultabeauty 🤍 @kyliecosmetics
#ultabeautypartner these Holiday Haul Off’s are getting competitive… @ultabeauty
16.3M
39.8K
459
5mo ago
ultabeauty
#ultabeautypartner these Holiday Haul Off’s are getting competitive… @ultabeauty
30% off budget-friendly beauty + 20% off 40+ prestige brands 🙂‍↕️Time to shop 🛍️ Deets in bio. 🎥 @itskay_lala
15.0M
5.53K
196
1mo ago
ultabeauty
30% off budget-friendly beauty + 20% off 40+ prestige brands 🙂‍↕️Time to shop 🛍️ Deets in bio. 🎥 @itskay_lala
I’m loving how many of you are choosing @isima as your Christmas gift! Asi que hoy me fui de compras para mis amigas! Más de una va a estar regalad-isima! 🧡🧡🧡 @ultabeauty
13.7M
548K
4.55K
4mo ago
ultabeauty
I’m loving how many of you are choosing @isima as your Christmas gift! Asi que hoy me fui de compras para mis amigas! Más de una va a estar regalad-isima! 🧡🧡🧡 @ultabeauty
Don’t wait. Just haul. 🛍️😉 Starting today through Apr 18, get up to 30% off your faves. 🙌 P.S. Join Ulta Beauty Rewards® or sign in to make sure you get rewarded for your haul. Earn points on every purchase. Terms apply. See link in bio for more details. ✨ @anua_global Heartleaf Pore Control Cleansing Oil ✨ @nyxcosmetics The Brow Glue Crazy Lift ✨ @morphebrushes Cloudlight Soft Glow Veil Finishing Powder ✨ @lemme Lemme Debloat: Daily Digestive Gummies ✨ @chihaircare 44 Iron Guard Thermal Protection Spray
13.7M
1.62K
27
1mo ago
ultabeauty
Don’t wait. Just haul. 🛍️😉 Starting today through Apr 18, get up to 30% off your faves. 🙌 P.S. Join Ulta Beauty Rewards® or sign in to make sure you get rewarded for your haul. Earn points on every purchase. Terms apply. See link in bio for more details. ✨ @anua_global Heartleaf Pore Control Cleansing Oil ✨ @nyxcosmetics The Brow Glue Crazy Lift ✨ @morphebrushes Cloudlight Soft Glow Veil Finishing Powder ✨ @lemme Lemme Debloat: Daily Digestive Gummies ✨ @chihaircare 44 Iron Guard Thermal Protection Spray
Warning: May cause excessive mirror selfies 🪞✨ See you in the chair. #TheSalonAtUltaBeauty
12.3M
1.71K
54
11mo ago
ultabeauty
Warning: May cause excessive mirror selfies 🪞✨ See you in the chair. #TheSalonAtUltaBeauty
hi @ultabeauty ♡🍋 Sweet Tooth Lemon Pie is on shelves starting today!
12.2M
462K
2.32K
4mo ago
ultabeauty
hi @ultabeauty ♡🍋 Sweet Tooth Lemon Pie is on shelves starting today!
getting ready for valentine’s with cosmic intense ❤️‍🔥 now available at @ultabeauty! an ambery gourmand that is creamier, warmer, and just as addictive as the original ✨ the perfect valentine’s day scent 💋 @kyliecosmetics
11.9M
202K
1.91K
3mo ago
ultabeauty
getting ready for valentine’s with cosmic intense ❤️‍🔥 now available at @ultabeauty! an ambery gourmand that is creamier, warmer, and just as addictive as the original ✨ the perfect valentine’s day scent 💋 @kyliecosmetics
D.C., you ready to ride?🤠 Make your @ultabeauty pit stop before you saddle up for the #COWBOYCARTERTOUR. Hair: 🧡@cecred Moisture sealing lotion 🧡@cecred Oil Fragrance: 🧡@beyonceparfums CÉ LUMIÈRE Skin Prep: 🧡@milkmakeup Pore Eclipse Mattifying + Blurring Makeup Primer with Niacinamide Foundation/Base: 🧡@urbandecaycosmetics Face Bond Self-Setting Waterproof Foundation 🧡@natashadenona Hy-Glam Concealer 🧡@nyxcosmetics Micro Brow Pencil Vegan Eyebrow Pencil 🧡@aboutfacebeauty Curtain Call - Set & Smooth Loose Powder 🧡@milkmakeup Pore Eclipse Mattifying + Blurring Transfer-Proof Setting Spray 🧡@milkmakeup Matte Cream Bronzer Stick 🧡@morphebrushes Cheek Thrills Eyes: 🧡@maccosmetics MACStack Legit Lift Lash Primer 🧡@livetinted Legacy Lash Mascara 🧡@nyxcosmetics Epic Ink Waterproof Eyeliner Glossy Eye Effect Option: 🧡@maccosmetics Clear Lipglass Lip Gloss Eyeshadow Palette: 🧡@morphebrushes ChromaPlus 12-Pan Eyeshadow Palette Lips: 🧡@wyn Word of Mouth Max Comfort Matte Lipstick 🧡@wyn Acceptance Speech Shimmering Hydrating Lip Gloss #ultabeauty #ultabeautypartner
11.8M
8.11K
174
10mo ago
ultabeauty
D.C., you ready to ride?🤠 Make your @ultabeauty pit stop before you saddle up for the #COWBOYCARTERTOUR. Hair: 🧡@cecred Moisture sealing lotion 🧡@cecred Oil Fragrance: 🧡@beyonceparfums CÉ LUMIÈRE Skin Prep: 🧡@milkmakeup Pore Eclipse Mattifying + Blurring Makeup Primer with Niacinamide Foundation/Base: 🧡@urbandecaycosmetics Face Bond Self-Setting Waterproof Foundation 🧡@natashadenona Hy-Glam Concealer 🧡@nyxcosmetics Micro Brow Pencil Vegan Eyebrow Pencil 🧡@aboutfacebeauty Curtain Call - Set & Smooth Loose Powder 🧡@milkmakeup Pore Eclipse Mattifying + Blurring Transfer-Proof Setting Spray 🧡@milkmakeup Matte Cream Bronzer Stick 🧡@morphebrushes Cheek Thrills Eyes: 🧡@maccosmetics MACStack Legit Lift Lash Primer 🧡@livetinted Legacy Lash Mascara 🧡@nyxcosmetics Epic Ink Waterproof Eyeliner Glossy Eye Effect Option: 🧡@maccosmetics Clear Lipglass Lip Gloss Eyeshadow Palette: 🧡@morphebrushes ChromaPlus 12-Pan Eyeshadow Palette Lips: 🧡@wyn Word of Mouth Max Comfort Matte Lipstick 🧡@wyn Acceptance Speech Shimmering Hydrating Lip Gloss #ultabeauty #ultabeautypartner
You know what they say, everything is bigger in Texas. 😏 Had to make @UltaBeauty (and the #BeyHive) proud with this #COWBOYCARTERTOUR look. @beyonceparfums CÉ LUMIÈRE Eau de Parfum @cecred Nourishing Hair Oil @cecred Moisture Seal Lotion @tatcha The Silk Canvas Filter Finish Protective Primer @milkmakeup Cooling Water Jelly Tint Lip + Cheek Blush Stain -Shade Spritz @maccosmetics Studio Fix Fluid SPF15 24HR Matte Foundation + Oil Control -Shade NW50 @natashadenona Hy-Glam Concealer Shade P7 @anastasiabeverlyhills Translucent Loose Setting Powder -Shade Banana @urbandecaycosmetics Brow Blade 2-in-1 Eyebrow Pen + Waterproof Pencil Shade- Black Out @morphebrushes ChromaPlus 6-Pan Eyeshadow Palette in Python Code @charlottetilbury Rock ‘N’ Kohl Long-Lasting Eye Pencil Shade Bedroom Black @maccosmetics Extended Play Gigablack Lash Mascara @maccosmetics 80 Romantic False Lashes @politesocietybeauty Cabana Club Blurring Bronzer Shade Copacabana @charlottetilbury Lip Cheat Lip Liner Shade Foxy Brown @maccosmetics M·A·Cximal Sleek Satin Lipstick Shade Hodgepodge #UltaBeauty #UltaBeautyPartner
10.5M
19.8K
260
10mo ago
ultabeauty
You know what they say, everything is bigger in Texas. 😏 Had to make @UltaBeauty (and the #BeyHive) proud with this #COWBOYCARTERTOUR look. @beyonceparfums CÉ LUMIÈRE Eau de Parfum @cecred Nourishing Hair Oil @cecred Moisture Seal Lotion @tatcha The Silk Canvas Filter Finish Protective Primer @milkmakeup Cooling Water Jelly Tint Lip + Cheek Blush Stain -Shade Spritz @maccosmetics Studio Fix Fluid SPF15 24HR Matte Foundation + Oil Control -Shade NW50 @natashadenona Hy-Glam Concealer Shade P7 @anastasiabeverlyhills Translucent Loose Setting Powder -Shade Banana @urbandecaycosmetics Brow Blade 2-in-1 Eyebrow Pen + Waterproof Pencil Shade- Black Out @morphebrushes ChromaPlus 6-Pan Eyeshadow Palette in Python Code @charlottetilbury Rock ‘N’ Kohl Long-Lasting Eye Pencil Shade Bedroom Black @maccosmetics Extended Play Gigablack Lash Mascara @maccosmetics 80 Romantic False Lashes @politesocietybeauty Cabana Club Blurring Bronzer Shade Copacabana @charlottetilbury Lip Cheat Lip Liner Shade Foxy Brown @maccosmetics M·A·Cximal Sleek Satin Lipstick Shade Hodgepodge #UltaBeauty #UltaBeautyPartner
Shopping new PATTERN BODY @ultabeauty with @traceeellisross ⭐️ Who’s ready to go smell our delicious new Midnite Amber scent in-store? Shop PATTERN BODY now @ultabeauty!
10.5M
66.4K
745
8mo ago
ultabeauty
Shopping new PATTERN BODY @ultabeauty with @traceeellisross ⭐️ Who’s ready to go smell our delicious new Midnite Amber scent in-store? Shop PATTERN BODY now @ultabeauty!

Ulta Beauty (@ultabeauty) Instagram Stats & Analytics

Ulta Beauty (@ultabeauty) has 7.60M Instagram followers with a 0.82% engagement rate over the past 12 months. Across 698 posts, Ulta Beauty received 9.69M total likes and 752M impressions, averaging 13.9K likes per post. This page tracks Ulta Beauty's performance metrics, top content, and engagement trends — updated daily.

Ulta Beauty (@ultabeauty) Instagram Analytics FAQ

How many Instagram followers does Ulta Beauty have?+
Ulta Beauty (@ultabeauty) has 7.60M Instagram followers as of May 2026.
What is Ulta Beauty's Instagram engagement rate?+
Ulta Beauty's Instagram engagement rate is 0.82% over the last 12 months, based on 698 posts.
How many likes does Ulta Beauty get on Instagram?+
Ulta Beauty received 9.69M total likes across 698 posts in the last 12 months, averaging 13.9K likes per post.
How many Instagram impressions does Ulta Beauty get?+
Ulta Beauty's Instagram content generated 752M total impressions over the last 12 months.