NewGet @ultabeauty's full report
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followers
7.68M
impressions
573M
likes
6.42M
comments
506K
posts
877
engagement
0.751%
emv
$13.7M
Average per post
654K

Key Metrics

Distributions

Top Content

Thank you @ultabeauty for getting me halftime ready! #ultabeautypartner
60.0M
193K
1.91K
8mo ago
ultabeauty
Thank you @ultabeauty for getting me halftime ready! #ultabeautypartner
The fragrance equivalent of “we just get each other”. 🩷 @snif ✨ Vanilla Vice Eau de Toilette -only at Ulta! ✨ Notewrks Room for Dessert Cologne -only at Ulta! ✨ Me Eau de Toilette -only at Ulta! ✨ Notewrks Double Take Cologne -only at Ulta! 🎥: @certified_kb
46.9M
5.86K
553
2mo ago
ultabeauty
The fragrance equivalent of “we just get each other”. 🩷 @snif ✨ Vanilla Vice Eau de Toilette -only at Ulta! ✨ Notewrks Room for Dessert Cologne -only at Ulta! ✨ Me Eau de Toilette -only at Ulta! ✨ Notewrks Double Take Cologne -only at Ulta! 🎥: @certified_kb
Shampoo + conditioner pairs from $20 (now–May 10). ✨ P.S. Screenshot this spring refresh checklist. 📸☝️ 🧡 Slip Silk Scrunchie 🧡 Wet Brush 🧡 Kitsch Satin Pillowcase 🧡 Isima RIQUÍSIMA Hydrating Shampoo, 2 for $32 🧡 Isima SUAVÍSIMA Hydrating Conditioner, 2 for $32 🧡 Biolage Scalp Sync Clarifying Shampoo for Oily Scalp, 2 for $32 🧡 Biolage Hydra Source Conditioning Balm for Dry Hair, 2 for $32
27.8M
4.92K
43
6mo ago
ultabeauty
Shampoo + conditioner pairs from $20 (now–May 10). ✨ P.S. Screenshot this spring refresh checklist. 📸☝️ 🧡 Slip Silk Scrunchie 🧡 Wet Brush 🧡 Kitsch Satin Pillowcase 🧡 Isima RIQUÍSIMA Hydrating Shampoo, 2 for $32 🧡 Isima SUAVÍSIMA Hydrating Conditioner, 2 for $32 🧡 Biolage Scalp Sync Clarifying Shampoo for Oily Scalp, 2 for $32 🧡 Biolage Hydra Source Conditioning Balm for Dry Hair, 2 for $32
See you there?! 👀🎶 Come find us across from Buckingham Fountain, 11 AM–8 PM all weekend, at @lollapalooza 🧡
20.3M
3.75K
29
2mo ago
ultabeauty
See you there?! 👀🎶 Come find us across from Buckingham Fountain, 11 AM–8 PM all weekend, at @lollapalooza 🧡
#ultabeautypartner these Holiday Haul Off’s are getting competitive… @ultabeauty
16.3M
40.2K
459
10mo ago
ultabeauty
#ultabeautypartner these Holiday Haul Off’s are getting competitive… @ultabeauty
30% off budget-friendly beauty + 20% off 40+ prestige brands 🙂‍↕️Time to shop 🛍️ Deets in bio. 🎥 @itskay_lala
15.0M
5.51K
182
6mo ago
ultabeauty
30% off budget-friendly beauty + 20% off 40+ prestige brands 🙂‍↕️Time to shop 🛍️ Deets in bio. 🎥 @itskay_lala
Get you a concealer that can do both. 🙂‍↕️✨ ✨@dibsbeauty The Edit Stick Brighten And Conceal Duo in shade light oat -only at Ulta! 🎥 @tatanisha_sankar
15.0M
761
18
2mo ago
ultabeauty
Get you a concealer that can do both. 🙂‍↕️✨ ✨@dibsbeauty The Edit Stick Brighten And Conceal Duo in shade light oat -only at Ulta! 🎥 @tatanisha_sankar
A GRWM inspired by culture, comunidad & beauty. 🧡🤭 ✨ @carolineherrera Good Girl Blush Eau de Parfum ✨ @beautyblender Original Beautyblender Makeup Sponge ✨ @isima Súperisima Discovery Hair Kit -only at Ulta! ✨ @rizoscurls Defining Custard ✨ @noyz_official Only Human Mylk de Parfum -only at Ulta! 🎥: @janyllpena
14.8M
573
31
1mo ago
ultabeauty
A GRWM inspired by culture, comunidad & beauty. 🧡🤭 ✨ @carolineherrera Good Girl Blush Eau de Parfum ✨ @beautyblender Original Beautyblender Makeup Sponge ✨ @isima Súperisima Discovery Hair Kit -only at Ulta! ✨ @rizoscurls Defining Custard ✨ @noyz_official Only Human Mylk de Parfum -only at Ulta! 🎥: @janyllpena
I’m loving how many of you are choosing @isima as your Christmas gift! Asi que hoy me fui de compras para mis amigas! Más de una va a estar regalad-isima! 🧡🧡🧡 @ultabeauty
13.7M
548K
4.53K
10mo ago
ultabeauty
I’m loving how many of you are choosing @isima as your Christmas gift! Asi que hoy me fui de compras para mis amigas! Más de una va a estar regalad-isima! 🧡🧡🧡 @ultabeauty
Don’t wait. Just haul. 🛍️😉 Starting today through Apr 18, get up to 30% off your faves. 🙌 P.S. Join Ulta Beauty Rewards® or sign in to make sure you get rewarded for your haul. Earn points on every purchase. Terms apply. See link in bio for more details. ✨ @anua_global Heartleaf Pore Control Cleansing Oil ✨ @nyxcosmetics The Brow Glue Crazy Lift ✨ @morphebrushes Cloudlight Soft Glow Veil Finishing Powder ✨ @lemme Lemme Debloat: Daily Digestive Gummies ✨ @chihaircare 44 Iron Guard Thermal Protection Spray
13.7M
1.61K
28
6mo ago
ultabeauty
Don’t wait. Just haul. 🛍️😉 Starting today through Apr 18, get up to 30% off your faves. 🙌 P.S. Join Ulta Beauty Rewards® or sign in to make sure you get rewarded for your haul. Earn points on every purchase. Terms apply. See link in bio for more details. ✨ @anua_global Heartleaf Pore Control Cleansing Oil ✨ @nyxcosmetics The Brow Glue Crazy Lift ✨ @morphebrushes Cloudlight Soft Glow Veil Finishing Powder ✨ @lemme Lemme Debloat: Daily Digestive Gummies ✨ @chihaircare 44 Iron Guard Thermal Protection Spray
Rock your look, find your power ⚡️ Only at @ultabeauty. Supergirl is flying into cinemas on June 26th! #ultabeautypartner
12.8M
63.4K
597
5mo ago
ultabeauty
Rock your look, find your power ⚡️ Only at @ultabeauty. Supergirl is flying into cinemas on June 26th! #ultabeautypartner
Beauty with purpose ✨ Giving back through the Ulta Beauty Charitable Foundation 🧡 🎥: @kail4yn
12.6M
1.04K
20
6mo ago
ultabeauty
Beauty with purpose ✨ Giving back through the Ulta Beauty Charitable Foundation 🧡 🎥: @kail4yn
hi @ultabeauty ♡🍋 Sweet Tooth Lemon Pie is on shelves starting today!
12.5M
464K
2.33K
10mo ago
ultabeauty
hi @ultabeauty ♡🍋 Sweet Tooth Lemon Pie is on shelves starting today!
getting ready for valentine’s with cosmic intense ❤️‍🔥 now available at @ultabeauty! an ambery gourmand that is creamier, warmer, and just as addictive as the original ✨ the perfect valentine’s day scent 💋 @kyliecosmetics
12.2M
204K
1.91K
9mo ago
ultabeauty
getting ready for valentine’s with cosmic intense ❤️‍🔥 now available at @ultabeauty! an ambery gourmand that is creamier, warmer, and just as addictive as the original ✨ the perfect valentine’s day scent 💋 @kyliecosmetics
You after 6 hours in the sun: 🫠 Us: Dont worry, henny. 💄💆‍♀️
11.6M
1.74K
28
5mo ago
ultabeauty
You after 6 hours in the sun: 🫠 Us: Dont worry, henny. 💄💆‍♀️
Packing for 3 days of music, heat and beauty products doing overtime 🎶🤍 ✨ @LiveTinted 3-in-1 Primer ✨ @Morphebrushes Cheek Thrills Trios Blush ✨ @Morphebrushes ChromaPlus 6-Pan Eyeshadow Palette ✨ @aboutfacebeauty Volumizing Mascara ✨ Ulta Beauty Collection Weightless Water Lip Stain ✨ Ulta Beauty Collection Lip Quench Hydrating Lip Balm ✨ @dermalogica Dynamic Skin Recovery SPF 50 ✨ @dermalogica Antioxidant Hydramist Toner ✨ Ulta Beauty Collection Wake up Call Eye Patches ✨ @Morphebrushes Lifeproof Setting Spray ✨ @Lolavie Powder Perfect Dry Shampoo ✨ @Lolavie Lightweight Hair Oil ✨ @lemme Debloat Travel Size Pack ✨ @methodproducts Island Mist Body Wash ✨ @methodproducts Simply Nourish Body Wash ✨ @noyz_official Be Her EDP 🎥: @brixadams_
10.6M
989
18
5mo ago
ultabeauty
Packing for 3 days of music, heat and beauty products doing overtime 🎶🤍 ✨ @LiveTinted 3-in-1 Primer ✨ @Morphebrushes Cheek Thrills Trios Blush ✨ @Morphebrushes ChromaPlus 6-Pan Eyeshadow Palette ✨ @aboutfacebeauty Volumizing Mascara ✨ Ulta Beauty Collection Weightless Water Lip Stain ✨ Ulta Beauty Collection Lip Quench Hydrating Lip Balm ✨ @dermalogica Dynamic Skin Recovery SPF 50 ✨ @dermalogica Antioxidant Hydramist Toner ✨ Ulta Beauty Collection Wake up Call Eye Patches ✨ @Morphebrushes Lifeproof Setting Spray ✨ @Lolavie Powder Perfect Dry Shampoo ✨ @Lolavie Lightweight Hair Oil ✨ @lemme Debloat Travel Size Pack ✨ @methodproducts Island Mist Body Wash ✨ @methodproducts Simply Nourish Body Wash ✨ @noyz_official Be Her EDP 🎥: @brixadams_
#ad We had a good old holiday time at @ultabeauty in LA celebrating the season and the release of the extended version of my holiday album, The Gift of Love! Thanks to @ultabeauty, my Christmas shopping is almost complete!!! #ULTABeautyPartner #UltaBeauty
10.5M
4.99K
107
10mo ago
ultabeauty
#ad We had a good old holiday time at @ultabeauty in LA celebrating the season and the release of the extended version of my holiday album, The Gift of Love! Thanks to @ultabeauty, my Christmas shopping is almost complete!!! #ULTABeautyPartner #UltaBeauty
my first ever fragrance trio, mood stones, just dropped only at @ultabeauty stores nationwide 🤍   🌊 cashmere muse (floral musky): clean, bright, and skin-like.   🌸 blush wood (woody floral): sweet, soft, and warm.   ☕️ velvet brew (ambery spice): deep, rich, and earthy.
9.33M
165K
1.43K
2mo ago
ultabeauty
my first ever fragrance trio, mood stones, just dropped only at @ultabeauty stores nationwide 🤍   🌊 cashmere muse (floral musky): clean, bright, and skin-like.   🌸 blush wood (woody floral): sweet, soft, and warm.   ☕️ velvet brew (ambery spice): deep, rich, and earthy.
Your ultimate summer glow, unlocked with @linhniller ✨ Swipe on surreal shine with Light Reflecting Luminizing essentials, only at Ulta.
8.29M
4.36K
42
4mo ago
ultabeauty
Your ultimate summer glow, unlocked with @linhniller ✨ Swipe on surreal shine with Light Reflecting Luminizing essentials, only at Ulta.
Feeling golden and protected with @anua_global x KPop Demon Hunters SPFs collab only at Ulta #UltaBeauty #kpopdemonhunters #spf
8.06M
2.10K
91
6mo ago
ultabeauty
Feeling golden and protected with @anua_global x KPop Demon Hunters SPFs collab only at Ulta #UltaBeauty #kpopdemonhunters #spf

Ulta Beauty (@ultabeauty) Instagram Stats & Analytics

Ulta Beauty (@ultabeauty) has 7.68M Instagram followers with a 0.75% engagement rate over the past 12 months. Across 877 posts, Ulta Beauty received 6.42M total likes and 573M impressions, averaging 7.32K likes per post. This page tracks Ulta Beauty's performance metrics, top content, and engagement trends — updated daily. To benchmark @ultabeauty against other accounts, use Socialpruf's Instagram competitor analysis tool.

Ulta Beauty (@ultabeauty) Instagram Analytics FAQ

How many Instagram followers does Ulta Beauty have?+
Ulta Beauty (@ultabeauty) has 7.68M Instagram followers as of October 2026.
What is Ulta Beauty's Instagram engagement rate?+
Ulta Beauty's Instagram engagement rate is 0.75% over the last 12 months, based on 877 posts.
How many likes does Ulta Beauty get on Instagram?+
Ulta Beauty received 6.42M total likes across 877 posts in the last 12 months, averaging 7.32K likes per post.
How many Instagram impressions does Ulta Beauty get?+
Ulta Beauty's Instagram content generated 573M total impressions over the last 12 months.
Can I compare Ulta Beauty with other Instagram accounts?+
Yes. Add @ultabeauty to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.