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followers
12.0M
impressions
453M
likes
12.9M
comments
344K
posts
667
engagement
2.26%
emv
$12.7M
Average per post
679K
Key Metrics
Impressions
monthly
Distributions
Content
83.5M
20.0K
447
8mo ago
lorealparis
An iconic duo has arrived at @walmart - L’Oréal Paris Le Duo Serum. Two powerful serums in one, crafted to firm and illuminate with every drop.
- L’Oréal Paris has been committed to beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting
#LOrealParis #LOrealParisSkincare #LeDuoSerum
21.2M
849K
5.21K
7mo ago
lorealparis
Not just a photo, a moment in sisterhood history. Captured by @damon_baker before Le Défilé at Hôtel de Ville de Paris, this portrait brings together extraordinary women who each embody strength, beauty, and their own worth.
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
16.4M
271K
12.0K
7mo ago
lorealparis
Parisian streets welcome @beccca to get ready for Le Défilé 2025.
📸: @afternoon.pn
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
14.1M
303K
2.52K
7mo ago
lorealparis
True worth needs no translation. Your worth is undeniable and it speaks volumes. Own your power, because We Are All Worth It.
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
8.05M
322K
1.48K
7mo ago
lorealparis
No introduction needed - @kendalljenner transforms the Le Défilé 2025 in every step: confident, magnetic & grace.
@kendalljenner is wearing custom & @gianvitorossi shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
6.52M
300K
5.94K
5d ago
lorealparis
@beccca never disappoints the camera. Our Ambassador Rebecca brings her radiant energy to the Cannes Film Festival and lights up the iconic red carpet.
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
6.15M
161K
1.05K
10mo ago
lorealparis
Strolling through the streets of Paris, @simoneashley and @carlossainz55 truly feel unstoppable, powered by the Elvive Hyaluron Pure range - keeping their hair fresh for 72 hours.
#LOrealParis #LOrealParisHaircare #HyaluronPure
5.98M
147K
5.37K
9mo ago
lorealparis
In a world of constant comparison, it’s easy to look for our worth online - but real worth is innate.
@aishwaryaraibachchan_arb reminds us: We Are Worth It!
More than a phrase, it’s a promise to never doubt our own individual value… our own self worth… Every single day. We Are All Worth It!
#LOrealParis #LOrealParisFamily #LessonOfWorth #WorthIt #AishwaryaRaiBachchan
5.86M
6.81K
121
10mo ago
lorealparis
Eye bags? Make them disappear with Revitalift Laser Eyebag Instant Eraser. Powered by precision innovation, it visibly reduces eye bags in just minutes - with 9 out of 10 women seeing results!
- L'Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting
#LOrealParis #LOrealParisSkincare #RevitaliftLaser #EyeBagEraser
5.74M
370K
1.73K
5mo ago
lorealparis
Glasses on - @carlossainz55 is on the lookout for the most wanted gift of the season: the L’Oréal Paris Gift Box… heading straight into the holiday lane.
#LOrealParis #LOrealParisAdventCalendar #LOrealParisHolidays
5.03M
160K
972
2mo ago
lorealparis
Florals for spring? Groundbreaking 🌸.
Trends come and go, but icons stay forever. @kendalljenner adds the finishing touch with Colour Riche Satin lipstick in shade 300 Le Rouge Paris 💄.
See #TheDevilWearsPrada2, in theaters May 1st.
#LOrealParis #LOrealParisMakeup #ColourRiche #TheDevilWearsPrada2
4.91M
101K
1.68K
2mo ago
lorealparis
Some crossovers are just meant to be. @kendalljenner visits the world of Runway Magazine, and guess who’s there to greet her? Our very own @simoneashley. See #TheDevilWearsPrada2, in theaters May 1
#LOréalParis #TheDevilWearsPrada2
4.74M
190K
5.17K
6d ago
lorealparis
Cannes just got brighter - @beccca has officially arrived! Who else is ready for her dazzling moments of glamour this year?
📸: @tiziano.raw
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
4.47M
40.7K
1.76K
1w ago
lorealparis
And… action! The most iconic façade in Cannes is getting its festival look. @martinezhotel is officially dressed in L’Oréal Paris.
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
4.44M
63.2K
251
12mo ago
lorealparis
Our ambassadors @aliaabhatt, @janefonda, @simoneashley and #IrisBerben ready to make their way to the red carpet, embodying elegance, style, and the spirit of Cannes Film Festival.
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#LOrealParisCannes #CannesFilmFestival #WorthIt #LOrealParis
4.02M
103K
745
7mo ago
lorealparis
Lighting-up the Hôtel de Ville de Paris with her signature edge, @caradelevingne walks her worth on the runway.
@caradelevingne is wearing @georgeschakraofficial and @francescabellavita shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
3.93M
76.1K
919
7mo ago
lorealparis
This Diwali, we celebrate the light that lives within every woman. ✨
@aliaabhatt, @akansharanjankapoor and @anushkaranjan who grew up together, reflect the spirit of Diwali. It’s not just a celebration of lights around us, but of the light that shines from within. Because Diwali shines where you shine. 💫
#HumSabMeinHaiDiwali #LOrealParisIndia #WorthIt #LOrealParismakeup
3.83M
97.9K
54.9K
7mo ago
lorealparis
Bold in gold, sharp in shape, @belindapop walks with worth into Le Défilé 2025.
@belindapop is wearing @anniesibiza and @giuseppezanotti shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
3.70M
148K
8.38K
3d ago
lorealparis
Sophistication, directed by @tianxvning_. Swipe to witness Tian’s captivating red carpet entrance at the 2026 Cannes Film Festival.
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
3.67M
74.6K
1.11K
4mo ago
lorealparis
More than volume - it’s a sensation. @kendalljenner is ready to embrace her big hair day everyday with the all‑new ELVIVE COLLAGEN LIFTER. Coming soon!
#LOrealParis #LOrealParisHaircare #CollagenLifter #BigHairDay
L'Oréal Paris Official (@lorealparis) Instagram Stats & Analytics
L'Oréal Paris Official (@lorealparis) has 12.0M Instagram followers with a 2.26% engagement rate over the past 12 months. Across 667 posts, L'Oréal Paris Official received 12.9M total likes and 290M impressions, averaging 19.3K likes per post. This page tracks L'Oréal Paris Official's performance metrics, top content, and engagement trends — updated daily.
L'Oréal Paris Official (@lorealparis) Instagram Analytics FAQ
How many Instagram followers does L'Oréal Paris Official have?+
L'Oréal Paris Official (@lorealparis) has 12.0M Instagram followers as of May 2026.
What is L'Oréal Paris Official's Instagram engagement rate?+
L'Oréal Paris Official's Instagram engagement rate is 2.26% over the last 12 months, based on 667 posts.
How many likes does L'Oréal Paris Official get on Instagram?+
L'Oréal Paris Official received 12.9M total likes across 667 posts in the last 12 months, averaging 19.3K likes per post.
How many Instagram impressions does L'Oréal Paris Official get?+
L'Oréal Paris Official's Instagram content generated 290M total impressions over the last 12 months.