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followers
12.2M
impressions
429M
likes
12.2M
comments
350K
posts
638
engagement
2.23%
emv
$12.1M
Average per post
673K
Key Metrics
Impressions
monthly
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Content
83.5M
20.0K
446
11mo ago
lorealparis
An iconic duo has arrived at @walmart - L’Oréal Paris Le Duo Serum. Two powerful serums in one, crafted to firm and illuminate with every drop.
- L’Oréal Paris has been committed to beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting
#LOrealParis #LOrealParisSkincare #LeDuoSerum
21.1M
844K
5.19K
11mo ago
lorealparis
Not just a photo, a moment in sisterhood history. Captured by @damon_baker before Le Défilé at Hôtel de Ville de Paris, this portrait brings together extraordinary women who each embody strength, beauty, and their own worth.
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
16.4M
260K
12.0K
11mo ago
lorealparis
Parisian streets welcome @beccca to get ready for Le Défilé 2025.
📸: @afternoon.pn
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
14.1M
302K
2.51K
10mo ago
lorealparis
True worth needs no translation. Your worth is undeniable and it speaks volumes. Own your power, because We Are All Worth It.
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
8.01M
320K
1.48K
11mo ago
lorealparis
No introduction needed - @kendalljenner transforms the Le Défilé 2025 in every step: confident, magnetic & grace.
@kendalljenner is wearing custom & @gianvitorossi shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
7.57M
257K
6.15K
3mo ago
lorealparis
@beccca never disappoints the camera. Our Ambassador Rebecca brings her radiant energy to the Cannes Film Festival and lights up the iconic red carpet.
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
5.74M
369K
1.73K
9mo ago
lorealparis
Glasses on - @carlossainz55 is on the lookout for the most wanted gift of the season: the L’Oréal Paris Gift Box… heading straight into the holiday lane.
#LOrealParis #LOrealParisAdventCalendar #LOrealParisHolidays
5.05M
160K
962
5mo ago
lorealparis
Florals for spring? Groundbreaking 🌸.
Trends come and go, but icons stay forever. @kendalljenner adds the finishing touch with Colour Riche Satin lipstick in shade 300 Le Rouge Paris 💄.
See #TheDevilWearsPrada2, in theaters May 1st.
#LOrealParis #LOrealParisMakeup #ColourRiche #TheDevilWearsPrada2
4.92M
100K
1.67K
5mo ago
lorealparis
Some crossovers are just meant to be. @kendalljenner visits the world of Runway Magazine, and guess who’s there to greet her? Our very own @simoneashley. See #TheDevilWearsPrada2, in theaters May 1
#LOréalParis #TheDevilWearsPrada2
4.73M
43.2K
1.87K
3mo ago
lorealparis
And… action! The most iconic façade in Cannes is getting its festival look. @martinezhotel is officially dressed in L’Oréal Paris.
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
4.56M
182K
5.24K
3mo ago
lorealparis
Cannes just got brighter - @beccca has officially arrived! Who else is ready for her dazzling moments of glamour this year?
📸: @tiziano.raw
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
4.13M
76.8K
917
10mo ago
lorealparis
This Diwali, we celebrate the light that lives within every woman. ✨
@aliaabhatt, @akansharanjankapoor and @anushkaranjan who grew up together, reflect the spirit of Diwali. It’s not just a celebration of lights around us, but of the light that shines from within. Because Diwali shines where you shine. 💫
#HumSabMeinHaiDiwali #LOrealParisIndia #WorthIt #LOrealParismakeup
4.02M
103K
742
11mo ago
lorealparis
Lighting-up the Hôtel de Ville de Paris with her signature edge, @caradelevingne walks her worth on the runway.
@caradelevingne is wearing @georgeschakraofficial and @francescabellavita shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
3.85M
98.0K
54.7K
11mo ago
lorealparis
Bold in gold, sharp in shape, @belindapop walks with worth into Le Défilé 2025.
@belindapop is wearing @anniesibiza and @giuseppezanotti shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
3.68M
74.2K
1.10K
7mo ago
lorealparis
More than volume - it’s a sensation. @kendalljenner is ready to embrace her big hair day everyday with the all‑new ELVIVE COLLAGEN LIFTER. Coming soon!
#LOrealParis #LOrealParisHaircare #CollagenLifter #BigHairDay
3.56M
68.4K
446
10mo ago
lorealparis
Daring. Imaginative. Revisit the moment - @kendalljenner stepped into the exclusive @lorealparis x @muglerofficial makeup collection.
#LOrealParisxMugler #LOrealParis #LOrealParisMakeup
3.50M
140K
1.77K
3mo ago
lorealparis
Ambition, directed by @gemini_nt. Zoom behind the scenes to recreate Gemini’s Cannes look before he hit the red carpet, featuring INFAILLIBLE FRESHWEAR CUSHION shade 50 and HYALURON TINT LIP STAIN SERUM shade 635.
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
3.46M
231K
212
9mo ago
lorealparis
The most wanted gift of the season has arrived! Unwrap 24 days of beauty with the L'Oréal Paris HOLIDAY ADVENT CALENDAR. As seen with our icons @evalongoria, @carlossainz55, @ariana_greenblatt, @heidiklum, and @thelumagrothe.
#LOrealParis #LOrealParisAdventCalendar #LOrealParisHolidays
3.30M
283K
2.46K
3mo ago
lorealparis
Red carpet calls, our L’Oréal Paris family answers. But are @carlossainz55, @charles_leclerc, and @aliaabhatt ready?
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
3.17M
127K
8.48K
3mo ago
lorealparis
Sophistication, directed by @tianxvning_. Swipe to witness Tian’s captivating red carpet entrance at the 2026 Cannes Film Festival.
#LOrealParisCannes #LightsOnWomensWorth #WorthIt #CannesFilmFestival
L'Oréal Paris Official (@lorealparis) Instagram Stats & Analytics
L'Oréal Paris Official (@lorealparis) has 12.2M Instagram followers with a 2.23% engagement rate over the past 12 months. Across 638 posts, L'Oréal Paris Official received 12.2M total likes and 269M impressions, averaging 19.2K likes per post. This page tracks L'Oréal Paris Official's performance metrics, top content, and engagement trends — updated daily.
L'Oréal Paris Official (@lorealparis) Instagram Analytics FAQ
How many Instagram followers does L'Oréal Paris Official have?+
L'Oréal Paris Official (@lorealparis) has 12.2M Instagram followers as of August 2026.
What is L'Oréal Paris Official's Instagram engagement rate?+
L'Oréal Paris Official's Instagram engagement rate is 2.23% over the last 12 months, based on 638 posts.
How many likes does L'Oréal Paris Official get on Instagram?+
L'Oréal Paris Official received 12.2M total likes across 638 posts in the last 12 months, averaging 19.2K likes per post.
How many Instagram impressions does L'Oréal Paris Official get?+
L'Oréal Paris Official's Instagram content generated 269M total impressions over the last 12 months.