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followers
12.1M
impressions
425M
likes
12.3M
comments
316K
posts
647
engagement
2.42%
emv
$12.0M
Average per post
657K
Key Metrics
Impressions
monthly
Distributions
Content
83.5M
20.0K
441
7mo ago
lorealparis
An iconic duo has arrived at @walmart - L’Oréal Paris Le Duo Serum. Two powerful serums in one, crafted to firm and illuminate with every drop.
- L’Oréal Paris has been committed to beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting
#LOrealParis #LOrealParisSkincare #LeDuoSerum
21.2M
850K
5.21K
6mo ago
lorealparis
Not just a photo, a moment in sisterhood history. Captured by @damon_baker before Le Défilé at Hôtel de Ville de Paris, this portrait brings together extraordinary women who each embody strength, beauty, and their own worth.
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
16.4M
278K
12.0K
7mo ago
lorealparis
Parisian streets welcome @beccca to get ready for Le Défilé 2025.
📸: @afternoon.pn
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
14.1M
303K
2.52K
6mo ago
lorealparis
True worth needs no translation. Your worth is undeniable and it speaks volumes. Own your power, because We Are All Worth It.
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
10.1M
1.01M
11.4K
11mo ago
lorealparis
A quick glam moment before the red carpet! First-time Cannes attendee, our ambassador @beccca shares her excitement about being part of the #LOrealParisFamily and reveals her must-have product for a confidence boost: Plump Ambition.
#LOrealParisCannes #PlumpAmbition #LOrealParis #CannesFilmFestival #WorthIt #Cannes2025
8.06M
322K
1.49K
6mo ago
lorealparis
No introduction needed - @kendalljenner transforms the Le Défilé 2025 in every step: confident, magnetic & grace.
@kendalljenner is wearing custom & @gianvitorossi shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
6.15M
161K
1.05K
9mo ago
lorealparis
Strolling through the streets of Paris, @simoneashley and @carlossainz55 truly feel unstoppable, powered by the Elvive Hyaluron Pure range - keeping their hair fresh for 72 hours.
#LOrealParis #LOrealParisHaircare #HyaluronPure
5.86M
6.82K
121
9mo ago
lorealparis
Eye bags? Make them disappear with Revitalift Laser Eyebag Instant Eraser. Powered by precision innovation, it visibly reduces eye bags in just minutes - with 9 out of 10 women seeing results!
- L'Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting
#LOrealParis #LOrealParisSkincare #RevitaliftLaser #EyeBagEraser
5.86M
146K
5.34K
8mo ago
lorealparis
In a world of constant comparison, it’s easy to look for our worth online - but real worth is innate.
@aishwaryaraibachchan_arb reminds us: We Are Worth It!
More than a phrase, it’s a promise to never doubt our own individual value… our own self worth… Every single day. We Are All Worth It!
#LOrealParis #LOrealParisFamily #LessonOfWorth #WorthIt #AishwaryaRaiBachchan
5.69M
361K
1.71K
4mo ago
lorealparis
Glasses on - @carlossainz55 is on the lookout for the most wanted gift of the season: the L’Oréal Paris Gift Box… heading straight into the holiday lane.
#LOrealParis #LOrealParisAdventCalendar #LOrealParisHolidays
5.56M
222K
7.07K
11mo ago
lorealparis
Our #LOrealParisFamily have been spotted in La Croisette. @beccca, @ariana_greenblatt and @heidiklum are ready to celebrate cinema and beauty at the Cannes Film Festival 2025
#LorealParis #CannesFilmFestival #Cannes2025 #LOrealParisCannes
4.93M
157K
948
1mo ago
lorealparis
Florals for spring? Groundbreaking 🌸.
Trends come and go, but icons stay forever. @kendalljenner adds the finishing touch with Colour Riche Satin lipstick in shade 300 Le Rouge Paris 💄.
See #TheDevilWearsPrada2, in theaters May 1st.
#LOrealParis #LOrealParisMakeup #ColourRiche #TheDevilWearsPrada2
4.87M
97.9K
1.67K
1mo ago
lorealparis
Some crossovers are just meant to be. @kendalljenner visits the world of Runway Magazine, and guess who’s there to greet her? Our very own @simoneashley. See #TheDevilWearsPrada2, in theaters May 1
#LOréalParis #TheDevilWearsPrada2
4.43M
63.3K
252
11mo ago
lorealparis
Our ambassadors @aliaabhatt, @janefonda, @simoneashley and #IrisBerben ready to make their way to the red carpet, embodying elegance, style, and the spirit of Cannes Film Festival.
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#LOrealParisCannes #CannesFilmFestival #WorthIt #LOrealParis
4.02M
103K
745
6mo ago
lorealparis
Lighting-up the Hôtel de Ville de Paris with her signature edge, @caradelevingne walks her worth on the runway.
@caradelevingne is wearing @georgeschakraofficial and @francescabellavita shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
3.90M
76.0K
918
6mo ago
lorealparis
This Diwali, we celebrate the light that lives within every woman. ✨
@aliaabhatt, @akansharanjankapoor and @anushkaranjan who grew up together, reflect the spirit of Diwali. It’s not just a celebration of lights around us, but of the light that shines from within. Because Diwali shines where you shine. 💫
#HumSabMeinHaiDiwali #LOrealParisIndia #WorthIt #LOrealParismakeup
3.83M
97.9K
54.9K
6mo ago
lorealparis
Bold in gold, sharp in shape, @belindapop walks with worth into Le Défilé 2025.
@belindapop is wearing @anniesibiza and @giuseppezanotti shoes
#LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
3.67M
74.7K
1.11K
3mo ago
lorealparis
More than volume - it’s a sensation. @kendalljenner is ready to embrace her big hair day everyday with the all‑new ELVIVE COLLAGEN LIFTER. Coming soon!
#LOrealParis #LOrealParisHaircare #CollagenLifter #BigHairDay
3.65M
209K
2.36K
11mo ago
lorealparis
Over the past months, we’ve been working on something I’m really proud of.
The adventure with L’Oréal Paris continues — now as Global Ambassador for Men Expert.
More to come, stay tuned!
3.63M
104K
2.14K
11mo ago
lorealparis
Honored to walk the Cannes Film Festival red carpet with L’Oréal Paris as the new ambassador for the Middle East.
This isn’t just about beauty, it’s about standing for something bigger. Together, we’ll continue to champion confidence, resilience, and the power of every woman to define her own worth.
Because we’re all worth it, and our stories matter.
#LOrealParis #WorthIt #NewAmbassador #WorthIt
L'Oréal Paris Official (@lorealparis) Instagram Stats & Analytics
L'Oréal Paris Official (@lorealparis) has 12.1M Instagram followers with a 2.42% engagement rate over the past 12 months. Across 647 posts, L'Oréal Paris Official received 12.3M total likes and 286M impressions, averaging 19.1K likes per post. This page tracks L'Oréal Paris Official's performance metrics, top content, and engagement trends — updated daily.
L'Oréal Paris Official (@lorealparis) Instagram Analytics FAQ
How many Instagram followers does L'Oréal Paris Official have?+
L'Oréal Paris Official (@lorealparis) has 12.1M Instagram followers as of April 2026.
What is L'Oréal Paris Official's Instagram engagement rate?+
L'Oréal Paris Official's Instagram engagement rate is 2.42% over the last 12 months, based on 647 posts.
How many likes does L'Oréal Paris Official get on Instagram?+
L'Oréal Paris Official received 12.3M total likes across 647 posts in the last 12 months, averaging 19.1K likes per post.
How many Instagram impressions does L'Oréal Paris Official get?+
L'Oréal Paris Official's Instagram content generated 286M total impressions over the last 12 months.