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followers
247K
impressions
243M
likes
1.45M
comments
104K
posts
382
engagement
0.567%
emv
$5.36M
Average per post
637K

Key Metrics

Distributions

Top Content

She said what she said! We brought in Martha Stewart to talk money for the first-ever live recording of Richer Lives at SoFi’s Smart Money Social Club. Watch more of her episode at the link in our bio.
6.56M
19.2K
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2w ago
sofi
She said what she said! We brought in Martha Stewart to talk money for the first-ever live recording of Richer Lives at SoFi’s Smart Money Social Club. Watch more of her episode at the link in our bio.
Is this thing on? Tap into @jaytatum0 answering questions on the SoFi Money Mic and find out how one of basketball’s biggest stars feels about all things finance. Sound off in the comments and don’t forget to hit that follow button. #playintournament #jaysontatum #NBA #finances
5.95M
13.4K
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6mo ago
sofi
Is this thing on? Tap into @jaytatum0 answering questions on the SoFi Money Mic and find out how one of basketball’s biggest stars feels about all things finance. Sound off in the comments and don’t forget to hit that follow button. #playintournament #jaysontatum #NBA #finances
We’re headed back to Nashville! @CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest
5.76M
10.7K
25
5mo ago
sofi
We’re headed back to Nashville! @CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest
Used a little magic to move the court for @sofi , the Official Bank of the NBA, with help from @jaytatum0 Earn more on your money with a slam dunk APY and no account fees. #SoFiPartner
5.64M
85.8K
351
8mo ago
sofi
Used a little magic to move the court for @sofi , the Official Bank of the NBA, with help from @jaytatum0 Earn more on your money with a slam dunk APY and no account fees. #SoFiPartner
During the Smart Money Social Club, @marthastewart48 shared what’s possible when women see investing as a top financial priority: she witnessed it firsthand with her mom who invested wisely, and quietly built wealth while raising six children. Watch the full episode of Richer Lives at the link in our bio.
5.44M
20.0K
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1w ago
sofi
During the Smart Money Social Club, @marthastewart48 shared what’s possible when women see investing as a top financial priority: she witnessed it firsthand with her mom who invested wisely, and quietly built wealth while raising six children. Watch the full episode of Richer Lives at the link in our bio.
Vivian Tu @your.richbff is coming back soon with more episodes of Richer Lives by SoFi—alongside 23-time Olympic gold medal winner and awesome dad @m_phelps00, Grammy-nominated singer-songwriter and powerhouse @kelseaballerini, Chargers Pro Bowl QB (and all-around great guy) @justinherbert, and failed accountant turned movie superhero @simuliu. Watch the trailer and subscribe so you don’t miss a thing.
4.71M
17.5K
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4mo ago
sofi
Vivian Tu @your.richbff is coming back soon with more episodes of Richer Lives by SoFi—alongside 23-time Olympic gold medal winner and awesome dad @m_phelps00, Grammy-nominated singer-songwriter and powerhouse @kelseaballerini, Chargers Pro Bowl QB (and all-around great guy) @justinherbert, and failed accountant turned movie superhero @simuliu. Watch the trailer and subscribe so you don’t miss a thing.
Episode 2: A patient is having trouble understanding their student loans. Let’s hope the terms are easier to read than a handwritten prescription. New episodes of Financial ER drop every Thursday. Follow us to make sure you don’t miss a minute.
4.56M
2.83K
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8mo ago
sofi
Episode 2: A patient is having trouble understanding their student loans. Let’s hope the terms are easier to read than a handwritten prescription. New episodes of Financial ER drop every Thursday. Follow us to make sure you don’t miss a minute.
Are you ready for @NBA All-Star 2026?! While we may not be playing, we are the Official Bank of the NBA, so follow @sofi and don’t miss out on any of the weekend festivities! 🏀 #basketball #nbaallstar #taxseason #retirement #financetips
4.48M
4.17K
35
8mo ago
sofi
Are you ready for @NBA All-Star 2026?! While we may not be playing, we are the Official Bank of the NBA, so follow @sofi and don’t miss out on any of the weekend festivities! 🏀 #basketball #nbaallstar #taxseason #retirement #financetips
Consider this your invite to tune in to our first-of-its-kind Smart Money Social Club. It’s a place for ambitious people to connect, have real conversations, and grow in their confidence around money. Our first event is all about closing the distance between women and investing, including live recordings of SoFi’s Richer Lives and The Important Part. Hit the link in our bio to register for the livestream on YouTube and follow us for more updates on who’ll be joining on 10/2.
4.41M
388
24
1mo ago
sofi
Consider this your invite to tune in to our first-of-its-kind Smart Money Social Club. It’s a place for ambitious people to connect, have real conversations, and grow in their confidence around money. Our first event is all about closing the distance between women and investing, including live recordings of SoFi’s Richer Lives and The Important Part. Hit the link in our bio to register for the livestream on YouTube and follow us for more updates on who’ll be joining on 10/2.
Follow SoFi and comment “PLUS ONE” on this post and you and your plus one could be in the suite for the show on September 2, 2026. And we’ll even throw in a year of SoFi Plus membership for you to make the experience, and your financial life, even richer.*
4.23M
4.47K
6.79K
2mo ago
sofi
Follow SoFi and comment “PLUS ONE” on this post and you and your plus one could be in the suite for the show on September 2, 2026. And we’ll even throw in a year of SoFi Plus membership for you to make the experience, and your financial life, even richer.*
Success doesn’t happen overnight. In fact, failure usually comes first. At today’s first-ever SoFi Smart Money Social Club, @emmagrede got real about what it actually took to build what she has today and why women backing women matters.
4.17M
9.18K
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3w ago
sofi
Success doesn’t happen overnight. In fact, failure usually comes first. At today’s first-ever SoFi Smart Money Social Club, @emmagrede got real about what it actually took to build what she has today and why women backing women matters.
Episode 1: A patient with a rapidly declining credit score needs help. Good thing this is a money hospital. New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #creditscore #wealth #savingmoney #moneytips #budget
4.02M
2.37K
35
8mo ago
sofi
Episode 1: A patient with a rapidly declining credit score needs help. Good thing this is a money hospital. New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #creditscore #wealth #savingmoney #moneytips #budget
The Notre Dame experience lasts far beyond four years. ☘️ We’re proud to welcome @SoFi as the Official Financial Services Partner of Notre Dame Athletics. Together, we’re helping support a new generation with financial education, career development, innovative financial tools, and exclusive on-campus experiences. Because champions choose SoFi to get their money right. More info → link in bio #GoIrish | #SoFiPartner
3.73M
6.72K
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3mo ago
sofi
The Notre Dame experience lasts far beyond four years. ☘️ We’re proud to welcome @SoFi as the Official Financial Services Partner of Notre Dame Athletics. Together, we’re helping support a new generation with financial education, career development, innovative financial tools, and exclusive on-campus experiences. Because champions choose SoFi to get their money right. More info → link in bio #GoIrish | #SoFiPartner
I’d finally booked my first commercial but didn’t have the money to join the union. I needed help. Fast! Full episode on @sofi’s YouTube channel. #SoFiPartner
3.45M
68.3K
333
5mo ago
sofi
I’d finally booked my first commercial but didn’t have the money to join the union. I needed help. Fast! Full episode on @sofi’s YouTube channel. #SoFiPartner
When he comes prepared with a PowerPoint 😅😂 #SoFiPartner In all seriousness, we do have money meetings. And spending on a credit card is not always it. A @SoFi personal loan is a smart way to get a handle on high interest debt with one clear end date and payment. 😉 link in bio!
3.36M
12.7K
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4w ago
sofi
When he comes prepared with a PowerPoint 😅😂 #SoFiPartner In all seriousness, we do have money meetings. And spending on a credit card is not always it. A @SoFi personal loan is a smart way to get a handle on high interest debt with one clear end date and payment. 😉 link in bio!
Early in my career, I had to think strategically about how I showed up in the industry—and this one decision changed everything for me. Thank you @your.richbff for such a thoughtful conversation, and thank you @SoFi for creating space for stories like this on Richer Lives 🤍 Watch my full episode on @SoFi’s YouTube Channel. #SoFiPartner
3.24M
130K
2.01K
9mo ago
sofi
Early in my career, I had to think strategically about how I showed up in the industry—and this one decision changed everything for me. Thank you @your.richbff for such a thoughtful conversation, and thank you @SoFi for creating space for stories like this on Richer Lives 🤍 Watch my full episode on @SoFi’s YouTube Channel. #SoFiPartner
We caught up with @justinherbert at training camp and packed his bag with things we know he loves—plus a Team SoFi surprise 🤫 Turns out, he’s got strong opinions about shopping carts. #justinherbert #chargers #gameday
3.22M
10.1K
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1mo ago
sofi
We caught up with @justinherbert at training camp and packed his bag with things we know he loves—plus a Team SoFi surprise 🤫 Turns out, he’s got strong opinions about shopping carts. #justinherbert #chargers #gameday
Episode 3: A patient needs help getting a clear view on their finances. In this hospital we listen, and we don’t judge. Also checking your credit score with SoFi is not invasive! (It’s actually pretty easy) New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #financialplanning #budgetingtips #personalfinance #taxseason #homebuying
3.16M
1.02K
25
8mo ago
sofi
Episode 3: A patient needs help getting a clear view on their finances. In this hospital we listen, and we don’t judge. Also checking your credit score with SoFi is not invasive! (It’s actually pretty easy) New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #financialplanning #budgetingtips #personalfinance #taxseason #homebuying
Did you know you can now trade crypto in the same place you bank, borrow, and invest??? Yep, ALL of your money, all in one place. Follow @SoFi to stay up to date on all things finance…including crypto!
3.15M
11.7K
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10mo ago
sofi
Did you know you can now trade crypto in the same place you bank, borrow, and invest??? Yep, ALL of your money, all in one place. Follow @SoFi to stay up to date on all things finance…including crypto!
Comment 5K to create a FREE SoFi Member Account for a chance to win $5,000! . . . . #money #finance #student #loans #tuition
3.06M
7.89K
760
6mo ago
sofi
Comment 5K to create a FREE SoFi Member Account for a chance to win $5,000! . . . . #money #finance #student #loans #tuition

SoFi (@sofi) Instagram Stats & Analytics

SoFi (@sofi) has 247K Instagram followers with a 0.57% engagement rate over the past 12 months. Across 382 posts, SoFi received 1.45M total likes and 243M impressions, averaging 3.78K likes per post. This page tracks SoFi's performance metrics, top content, and engagement trends — updated daily. To benchmark @sofi against other accounts, use Socialpruf's Instagram competitor analysis tool.

SoFi (@sofi) Instagram Analytics FAQ

How many Instagram followers does SoFi have?+
SoFi (@sofi) has 247K Instagram followers as of October 2026.
What is SoFi's Instagram engagement rate?+
SoFi's Instagram engagement rate is 0.57% over the last 12 months, based on 382 posts.
How many likes does SoFi get on Instagram?+
SoFi received 1.45M total likes across 382 posts in the last 12 months, averaging 3.78K likes per post.
How many Instagram impressions does SoFi get?+
SoFi's Instagram content generated 243M total impressions over the last 12 months.
Can I compare SoFi with other Instagram accounts?+
Yes. Add @sofi to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.