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followers
194K
impressions
204M
likes
1.27M
posts
330
engagement
0.540%
emv
$4.46M
comments
58.5K
Average per post
617K

Key Metrics

Distributions

Top Content

A big mortgage payoff could be waiting for you—no @justinherbert cosign required! Head to our link in bio to enter by 2/8/26 for a chance to win up to $500K to towards your mortgage.
10.9M
30.9K
234
5mo ago
sofi
A big mortgage payoff could be waiting for you—no @justinherbert cosign required! Head to our link in bio to enter by 2/8/26 for a chance to win up to $500K to towards your mortgage.
@sofi is paying out BANK for bank shots this SoFi NBA Play-In Tournament! Score $10 in rewards points (up to $200) for every bank shot made when you subscribe to SoFi Plus.* SoFi Plus is SoFi’s new premium membership. It unlocks their highest APY on SoFi Bank savings, rate discounts on personal loans and student loan refis, exclusive access to live music and sporting events with SoFi Plus Experiences, plus so much more. Sign up between 4/10/25–4/30/25 at SoFi.com/Score. Only the first 5,000 fans are eligible. Terms apply.
8.57M
7.43K
23
11mo ago
sofi
@sofi is paying out BANK for bank shots this SoFi NBA Play-In Tournament! Score $10 in rewards points (up to $200) for every bank shot made when you subscribe to SoFi Plus.* SoFi Plus is SoFi’s new premium membership. It unlocks their highest APY on SoFi Bank savings, rate discounts on personal loans and student loan refis, exclusive access to live music and sporting events with SoFi Plus Experiences, plus so much more. Sign up between 4/10/25–4/30/25 at SoFi.com/Score. Only the first 5,000 fans are eligible. Terms apply.
i’m so excited to finally share with y’all that i’m working with @sofi, the-all-in one finance app that helps their members reach financial independence to realize their ambitions! it’s taken years of hard work to reach my own financial ambitions, and now i’m joining #TeamSoFi to help others rise faster ⭐ we have a lot more exciting stuff in the works. follow along to learn more about our partnership and how to bank, borrow, invest, earn and get your money right with @sofi
5.95M
41.8K
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10mo ago
sofi
i’m so excited to finally share with y’all that i’m working with @sofi, the-all-in one finance app that helps their members reach financial independence to realize their ambitions! it’s taken years of hard work to reach my own financial ambitions, and now i’m joining #TeamSoFi to help others rise faster ⭐ we have a lot more exciting stuff in the works. follow along to learn more about our partnership and how to bank, borrow, invest, earn and get your money right with @sofi
Used a little magic to move the court for @sofi , the Official Bank of the NBA, with help from @jaytatum0 Earn more on your money with a slam dunk APY and no account fees. #SoFiPartner
5.07M
68.1K
305
4w ago
sofi
Used a little magic to move the court for @sofi , the Official Bank of the NBA, with help from @jaytatum0 Earn more on your money with a slam dunk APY and no account fees. #SoFiPartner
Act cool…@kelseaballerini is on SoFi Money Mic! Thanks for hanging with us and talking finances during #CMAfest, Kelsea! Lock into your money mindset, like Kelsea, and subscribe to SoFi Plus by hitting the link in our bio.
4.62M
6.52K
25
9mo ago
sofi
Act cool…@kelseaballerini is on SoFi Money Mic! Thanks for hanging with us and talking finances during #CMAfest, Kelsea! Lock into your money mindset, like Kelsea, and subscribe to SoFi Plus by hitting the link in our bio.
Episode 2: A patient is having trouble understanding their student loans. Let’s hope the terms are easier to read than a handwritten prescription. New episodes of Financial ER drop every Thursday. Follow us to make sure you don’t miss a minute.
4.56M
2.85K
23
1mo ago
sofi
Episode 2: A patient is having trouble understanding their student loans. Let’s hope the terms are easier to read than a handwritten prescription. New episodes of Financial ER drop every Thursday. Follow us to make sure you don’t miss a minute.
Are you ready for @NBA All-Star 2026?! While we may not be playing, we are the Official Bank of the NBA, so follow @sofi and don’t miss out on any of the weekend festivities! 🏀 #basketball #nbaallstar #taxseason #retirement #financetips
4.48M
4.2K
35
1mo ago
sofi
Are you ready for @NBA All-Star 2026?! While we may not be playing, we are the Official Bank of the NBA, so follow @sofi and don’t miss out on any of the weekend festivities! 🏀 #basketball #nbaallstar #taxseason #retirement #financetips
Put a hand up in the comments if your boots are going to be hitting the streets of Nashville during this year’s #CMAfest! And don’t forget to add a pit stop at the SoFi Plus Lounge to your plan while you’re at the festival. Not a Plus member yet? Hit the link in our bio to get exclusive access to the lounge. (And so much more!)
4.33M
4.03K
21
9mo ago
sofi
Put a hand up in the comments if your boots are going to be hitting the streets of Nashville during this year’s #CMAfest! And don’t forget to add a pit stop at the SoFi Plus Lounge to your plan while you’re at the festival. Not a Plus member yet? Hit the link in our bio to get exclusive access to the lounge. (And so much more!)
Leave it to couples at @cma Fest to prove that it doesn’t have to get awkward when talking about money with your honey. Find your perfect match for by signing up for SoFi Plus... and drop by the SoFi Plus Lounge (open to all members today) for access to exclusive experiences, special surprises, free merch, AC, wifi, and more! #CMAfest
4.17M
18.2K
38
9mo ago
sofi
Leave it to couples at @cma Fest to prove that it doesn’t have to get awkward when talking about money with your honey. Find your perfect match for by signing up for SoFi Plus... and drop by the SoFi Plus Lounge (open to all members today) for access to exclusive experiences, special surprises, free merch, AC, wifi, and more! #CMAfest
Episode 1: A patient with a rapidly declining credit score needs help. Good thing this is a money hospital. New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #creditscore #wealth #savingmoney #moneytips #budget
4.02M
2.38K
34
1mo ago
sofi
Episode 1: A patient with a rapidly declining credit score needs help. Good thing this is a money hospital. New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #creditscore #wealth #savingmoney #moneytips #budget
That friend who just wants you hydrated, sun-safe, and signed up for SoFi Plus. Send this to the “mom” of your group and sign up for SoFi Plus at the link in our bio for access to exclusive perks on the ground at CMA Fest! 🤠
3.81M
8.87K
13
9mo ago
sofi
That friend who just wants you hydrated, sun-safe, and signed up for SoFi Plus. Send this to the “mom” of your group and sign up for SoFi Plus at the link in our bio for access to exclusive perks on the ground at CMA Fest! 🤠
My journey wasn’t easy. And without people that believed in me, I wouldn’t be here. That’s why I’m partnering with SoFi, because they support their members on their financial journeys. Whether it’s buying a home or investing in your future, SoFi gives members the tools to help them get their money right and achieve their ambitions. Follow @SoFi and comment with your financial ambition and they might help make it happen.
3.59M
28.2K
300
6mo ago
sofi
My journey wasn’t easy. And without people that believed in me, I wouldn’t be here. That’s why I’m partnering with SoFi, because they support their members on their financial journeys. Whether it’s buying a home or investing in your future, SoFi gives members the tools to help them get their money right and achieve their ambitions. Follow @SoFi and comment with your financial ambition and they might help make it happen.
If there's one thing SoFi and @kelseaballerini can't do together, it's control the weather. But that won't stop us from switching venues at the last minute to pull off this exclusive SoFi Plus experience during @CMA Fest 🎤 Did you just get hit with a wave of FOMO? Sign up for SoFi Plus to find out what’s next for us and #CMAfest
3.55M
7.01K
57
9mo ago
sofi
If there's one thing SoFi and @kelseaballerini can't do together, it's control the weather. But that won't stop us from switching venues at the last minute to pull off this exclusive SoFi Plus experience during @CMA Fest 🎤 Did you just get hit with a wave of FOMO? Sign up for SoFi Plus to find out what’s next for us and #CMAfest
Early in my career, I had to think strategically about how I showed up in the industry—and this one decision changed everything for me. Thank you @your.richbff for such a thoughtful conversation, and thank you @SoFi for creating space for stories like this on Richer Lives 🤍 Watch my full episode on @SoFi’s YouTube Channel. #SoFiPartner
3.21M
129K
2.02K
1mo ago
sofi
Early in my career, I had to think strategically about how I showed up in the industry—and this one decision changed everything for me. Thank you @your.richbff for such a thoughtful conversation, and thank you @SoFi for creating space for stories like this on Richer Lives 🤍 Watch my full episode on @SoFi’s YouTube Channel. #SoFiPartner
Episode 3: A patient needs help getting a clear view on their finances. In this hospital we listen, and we don’t judge. Also checking your credit score with SoFi is not invasive! (It’s actually pretty easy) New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #financialplanning #budgetingtips #personalfinance #taxseason #homebuying
3.16M
1.02K
22
3w ago
sofi
Episode 3: A patient needs help getting a clear view on their finances. In this hospital we listen, and we don’t judge. Also checking your credit score with SoFi is not invasive! (It’s actually pretty easy) New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #financialplanning #budgetingtips #personalfinance #taxseason #homebuying
Did you know you can now trade crypto in the same place you bank, borrow, and invest??? Yep, ALL of your money, all in one place. Follow @SoFi to stay up to date on all things finance…including crypto!
3.15M
11.8K
45
3mo ago
sofi
Did you know you can now trade crypto in the same place you bank, borrow, and invest??? Yep, ALL of your money, all in one place. Follow @SoFi to stay up to date on all things finance…including crypto!
It’s always good to have *that* friend who gets you into places and events where everyone wants to be. Well, now everyone can have *that* friend during #CMAfest. Just sign up for SoFi Plus to give yourself the star treatment with access to one-of-a-kind experiences, like live music, sports, events, and so much more!
2.93M
1.42K
10
9mo ago
sofi
It’s always good to have *that* friend who gets you into places and events where everyone wants to be. Well, now everyone can have *that* friend during #CMAfest. Just sign up for SoFi Plus to give yourself the star treatment with access to one-of-a-kind experiences, like live music, sports, events, and so much more!
Episode 4: An unexpected expense blindsides a patient at the Financial ER. Some surprises are fun, others require funds… New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #emergencyfund #HYSA #personalfinance
2.89M
525
15
2w ago
sofi
Episode 4: An unexpected expense blindsides a patient at the Financial ER. Some surprises are fun, others require funds… New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #emergencyfund #HYSA #personalfinance
Chief of Financial Empowerment @sofi has a nice ring to it! I couldn’t be more excited to help empower and educate BFFs on their money so they can reach all their ambitions and build generational wealth. Tell me: what financial goals do you wish you had help with?! Follow @sofi to see what we do together next!!! #sofipartner
2.85M
114K
3.12K
4mo ago
sofi
Chief of Financial Empowerment @sofi has a nice ring to it! I couldn’t be more excited to help empower and educate BFFs on their money so they can reach all their ambitions and build generational wealth. Tell me: what financial goals do you wish you had help with?! Follow @sofi to see what we do together next!!! #sofipartner
Sam and I have loved making this house our home 🥹🫶 @sofi makes the mortgage process simple so you can feel confident every step of the way. Learn more about SoFi’s home offerings at sofi.com/cecily 🩵 #SoFiPartner #newhome #nashvillehome
2.81M
12.2K
99
3mo ago
sofi
Sam and I have loved making this house our home 🥹🫶 @sofi makes the mortgage process simple so you can feel confident every step of the way. Learn more about SoFi’s home offerings at sofi.com/cecily 🩵 #SoFiPartner #newhome #nashvillehome

SoFi (@sofi) Instagram Stats & Analytics

SoFi (@sofi) has 194K Instagram followers with a 0.54% engagement rate over the past 12 months. Across 330 posts, SoFi received 1.27M total likes and 197M impressions, averaging 3.84K likes per post. This page tracks SoFi's performance metrics, top content, and engagement trends — updated daily.

SoFi (@sofi) Instagram Analytics FAQ

How many Instagram followers does SoFi have?+
SoFi (@sofi) has 194K Instagram followers as of March 2026.
What is SoFi's Instagram engagement rate?+
SoFi's Instagram engagement rate is 0.54% over the last 12 months, based on 330 posts.
How many likes does SoFi get on Instagram?+
SoFi received 1.27M total likes across 330 posts in the last 12 months, averaging 3.84K likes per post.
How many Instagram impressions does SoFi get?+
SoFi's Instagram content generated 197M total impressions over the last 12 months.