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Similar Accounts:
followers
214K
impressions
193M
likes
1.30M
comments
63.5K
posts
345
engagement
0.619%
emv
$4.26M
Average per post
559K

Key Metrics

Distributions

Top Content

A big mortgage payoff could be waiting for you—no @justinherbert cosign required! Head to our link in bio to enter by 2/8/26 for a chance to win up to $500K to towards your mortgage.
10.9M
30.8K
231
9mo ago
sofi
A big mortgage payoff could be waiting for you—no @justinherbert cosign required! Head to our link in bio to enter by 2/8/26 for a chance to win up to $500K to towards your mortgage.
Is this thing on? Tap into @jaytatum0 answering questions on the SoFi Money Mic and find out how one of basketball’s biggest stars feels about all things finance. Sound off in the comments and don’t forget to hit that follow button. #playintournament #jaysontatum #NBA #finances
5.95M
13.5K
73
3mo ago
sofi
Is this thing on? Tap into @jaytatum0 answering questions on the SoFi Money Mic and find out how one of basketball’s biggest stars feels about all things finance. Sound off in the comments and don’t forget to hit that follow button. #playintournament #jaysontatum #NBA #finances
We’re headed back to Nashville! @CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest
5.76M
10.8K
26
2mo ago
sofi
We’re headed back to Nashville! @CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest
Used a little magic to move the court for @sofi , the Official Bank of the NBA, with help from @jaytatum0 Earn more on your money with a slam dunk APY and no account fees. #SoFiPartner
5.56M
83.7K
339
5mo ago
sofi
Used a little magic to move the court for @sofi , the Official Bank of the NBA, with help from @jaytatum0 Earn more on your money with a slam dunk APY and no account fees. #SoFiPartner
Episode 2: A patient is having trouble understanding their student loans. Let’s hope the terms are easier to read than a handwritten prescription. New episodes of Financial ER drop every Thursday. Follow us to make sure you don’t miss a minute.
4.56M
2.84K
25
5mo ago
sofi
Episode 2: A patient is having trouble understanding their student loans. Let’s hope the terms are easier to read than a handwritten prescription. New episodes of Financial ER drop every Thursday. Follow us to make sure you don’t miss a minute.
Are you ready for @NBA All-Star 2026?! While we may not be playing, we are the Official Bank of the NBA, so follow @sofi and don’t miss out on any of the weekend festivities! 🏀 #basketball #nbaallstar #taxseason #retirement #financetips
4.48M
4.18K
36
5mo ago
sofi
Are you ready for @NBA All-Star 2026?! While we may not be playing, we are the Official Bank of the NBA, so follow @sofi and don’t miss out on any of the weekend festivities! 🏀 #basketball #nbaallstar #taxseason #retirement #financetips
Episode 1: A patient with a rapidly declining credit score needs help. Good thing this is a money hospital. New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #creditscore #wealth #savingmoney #moneytips #budget
4.02M
2.38K
35
5mo ago
sofi
Episode 1: A patient with a rapidly declining credit score needs help. Good thing this is a money hospital. New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #creditscore #wealth #savingmoney #moneytips #budget
My journey wasn’t easy. And without people that believed in me, I wouldn’t be here. That’s why I’m partnering with SoFi, because they support their members on their financial journeys. Whether it’s buying a home or investing in your future, SoFi gives members the tools to help them get their money right and achieve their ambitions. Follow @SoFi and comment with your financial ambition and they might help make it happen.
3.61M
28.4K
311
10mo ago
sofi
My journey wasn’t easy. And without people that believed in me, I wouldn’t be here. That’s why I’m partnering with SoFi, because they support their members on their financial journeys. Whether it’s buying a home or investing in your future, SoFi gives members the tools to help them get their money right and achieve their ambitions. Follow @SoFi and comment with your financial ambition and they might help make it happen.
Early in my career, I had to think strategically about how I showed up in the industry—and this one decision changed everything for me. Thank you @your.richbff for such a thoughtful conversation, and thank you @SoFi for creating space for stories like this on Richer Lives 🤍 Watch my full episode on @SoFi’s YouTube Channel. #SoFiPartner
3.24M
130K
2.02K
6mo ago
sofi
Early in my career, I had to think strategically about how I showed up in the industry—and this one decision changed everything for me. Thank you @your.richbff for such a thoughtful conversation, and thank you @SoFi for creating space for stories like this on Richer Lives 🤍 Watch my full episode on @SoFi’s YouTube Channel. #SoFiPartner
Episode 3: A patient needs help getting a clear view on their finances. In this hospital we listen, and we don’t judge. Also checking your credit score with SoFi is not invasive! (It’s actually pretty easy) New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #financialplanning #budgetingtips #personalfinance #taxseason #homebuying
3.16M
1.02K
25
5mo ago
sofi
Episode 3: A patient needs help getting a clear view on their finances. In this hospital we listen, and we don’t judge. Also checking your credit score with SoFi is not invasive! (It’s actually pretty easy) New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #financialplanning #budgetingtips #personalfinance #taxseason #homebuying
Did you know you can now trade crypto in the same place you bank, borrow, and invest??? Yep, ALL of your money, all in one place. Follow @SoFi to stay up to date on all things finance…including crypto!
3.15M
11.7K
45
7mo ago
sofi
Did you know you can now trade crypto in the same place you bank, borrow, and invest??? Yep, ALL of your money, all in one place. Follow @SoFi to stay up to date on all things finance…including crypto!
Comment 5K to create a FREE SoFi Member Account for a chance to win $5,000! . . . . #money #finance #student #loans #tuition
3.06M
7.90K
764
3mo ago
sofi
Comment 5K to create a FREE SoFi Member Account for a chance to win $5,000! . . . . #money #finance #student #loans #tuition
Give your finances the pep talk they need! Get up to 4.50% APY on up to $20K in a savings account when you join SoFi Plus for $10/month. Follow us for more details.
2.90M
589
18
3mo ago
sofi
Give your finances the pep talk they need! Get up to 4.50% APY on up to $20K in a savings account when you join SoFi Plus for $10/month. Follow us for more details.
Episode 4: An unexpected expense blindsides a patient at the Financial ER. Some surprises are fun, others require funds… New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #emergencyfund #HYSA #personalfinance
2.89M
529
15
4mo ago
sofi
Episode 4: An unexpected expense blindsides a patient at the Financial ER. Some surprises are fun, others require funds… New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #emergencyfund #HYSA #personalfinance
I’d finally booked my first commercial but didn’t have the money to join the union. I needed help. Fast! Full episode on @sofi’s YouTube channel. #SoFiPartner
2.86M
59.6K
297
1mo ago
sofi
I’d finally booked my first commercial but didn’t have the money to join the union. I needed help. Fast! Full episode on @sofi’s YouTube channel. #SoFiPartner
Chief of Financial Empowerment @sofi has a nice ring to it! I couldn’t be more excited to help empower and educate BFFs on their money so they can reach all their ambitions and build generational wealth. Tell me: what financial goals do you wish you had help with?! Follow @sofi to see what we do together next!!! #sofipartner
2.84M
114K
3.12K
8mo ago
sofi
Chief of Financial Empowerment @sofi has a nice ring to it! I couldn’t be more excited to help empower and educate BFFs on their money so they can reach all their ambitions and build generational wealth. Tell me: what financial goals do you wish you had help with?! Follow @sofi to see what we do together next!!! #sofipartner
Sam and I have loved making this house our home 🥹🫶 @sofi makes the mortgage process simple so you can feel confident every step of the way. Learn more about SoFi’s home offerings at sofi.com/cecily 🩵 #SoFiPartner #newhome #nashvillehome
2.81M
12.2K
99
7mo ago
sofi
Sam and I have loved making this house our home 🥹🫶 @sofi makes the mortgage process simple so you can feel confident every step of the way. Learn more about SoFi’s home offerings at sofi.com/cecily 🩵 #SoFiPartner #newhome #nashvillehome
APY—money your money can earn. Follow us for more financial knowledge in five words or less.
2.74M
677
16
3mo ago
sofi
APY—money your money can earn. Follow us for more financial knowledge in five words or less.
Cue the applause! That’s a wrap on the SoFi Amplify Your Ambitions Contest 👏 We teamed up with @kelseaballerini and @CMA to give $300,000 to three up-and-coming musicians—helping them move their music forward. Congratulations to our winner, @karenhardy and our runners-up @thekygentlemen @shantaiamusic. Thank you to all the contestants for sharing your talent, heart, and ambition with us. Follow @sofi to stay up to date on what’s next!
2.71M
1.53K
18
1mo ago
sofi
Cue the applause! That’s a wrap on the SoFi Amplify Your Ambitions Contest 👏 We teamed up with @kelseaballerini and @CMA to give $300,000 to three up-and-coming musicians—helping them move their music forward. Congratulations to our winner, @karenhardy and our runners-up @thekygentlemen @shantaiamusic. Thank you to all the contestants for sharing your talent, heart, and ambition with us. Follow @sofi to stay up to date on what’s next!
Olympic legend @shawnjohnson joined us on the SoFi Money Mic at #CMAfest, and her money takes earned a perfect 10. Follow @sofi for more hot money takes. #nashville #countrymusic #finances
2.53M
1.51K
21
1mo ago
sofi
Olympic legend @shawnjohnson joined us on the SoFi Money Mic at #CMAfest, and her money takes earned a perfect 10. Follow @sofi for more hot money takes. #nashville #countrymusic #finances

SoFi (@sofi) Instagram Stats & Analytics

SoFi (@sofi) has 214K Instagram followers with a 0.62% engagement rate over the past 12 months. Across 345 posts, SoFi received 1.30M total likes and 188M impressions, averaging 3.77K likes per post. This page tracks SoFi's performance metrics, top content, and engagement trends — updated daily.

SoFi (@sofi) Instagram Analytics FAQ

How many Instagram followers does SoFi have?+
SoFi (@sofi) has 214K Instagram followers as of July 2026.
What is SoFi's Instagram engagement rate?+
SoFi's Instagram engagement rate is 0.62% over the last 12 months, based on 345 posts.
How many likes does SoFi get on Instagram?+
SoFi received 1.30M total likes across 345 posts in the last 12 months, averaging 3.77K likes per post.
How many Instagram impressions does SoFi get?+
SoFi's Instagram content generated 188M total impressions over the last 12 months.