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followers
226K
impressions
218M
likes
1.39M
comments
70.9K
posts
346
engagement
0.583%
emv
$4.80M
Average per post
631K

Key Metrics

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Top Content

A big mortgage payoff could be waiting for you—no @justinherbert cosign required! Head to our link in bio to enter by 2/8/26 for a chance to win up to $500K to towards your mortgage.
11.0M
30.8K
230
10mo ago
sofi
A big mortgage payoff could be waiting for you—no @justinherbert cosign required! Head to our link in bio to enter by 2/8/26 for a chance to win up to $500K to towards your mortgage.
Is this thing on? Tap into @jaytatum0 answering questions on the SoFi Money Mic and find out how one of basketball’s biggest stars feels about all things finance. Sound off in the comments and don’t forget to hit that follow button. #playintournament #jaysontatum #NBA #finances
5.95M
13.5K
73
4mo ago
sofi
Is this thing on? Tap into @jaytatum0 answering questions on the SoFi Money Mic and find out how one of basketball’s biggest stars feels about all things finance. Sound off in the comments and don’t forget to hit that follow button. #playintournament #jaysontatum #NBA #finances
We’re headed back to Nashville! @CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest
5.76M
10.7K
26
4mo ago
sofi
We’re headed back to Nashville! @CMA Fest presented by SoFi is right around the corner! Join SoFi Plus before you buy your tickets to unlock exclusive experiences during CMA Fest. #CMAfest
Used a little magic to move the court for @sofi , the Official Bank of the NBA, with help from @jaytatum0 Earn more on your money with a slam dunk APY and no account fees. #SoFiPartner
5.62M
85.4K
347
6mo ago
sofi
Used a little magic to move the court for @sofi , the Official Bank of the NBA, with help from @jaytatum0 Earn more on your money with a slam dunk APY and no account fees. #SoFiPartner
Episode 2: A patient is having trouble understanding their student loans. Let’s hope the terms are easier to read than a handwritten prescription. New episodes of Financial ER drop every Thursday. Follow us to make sure you don’t miss a minute.
4.56M
2.84K
26
6mo ago
sofi
Episode 2: A patient is having trouble understanding their student loans. Let’s hope the terms are easier to read than a handwritten prescription. New episodes of Financial ER drop every Thursday. Follow us to make sure you don’t miss a minute.
Are you ready for @NBA All-Star 2026?! While we may not be playing, we are the Official Bank of the NBA, so follow @sofi and don’t miss out on any of the weekend festivities! 🏀 #basketball #nbaallstar #taxseason #retirement #financetips
4.48M
4.18K
36
6mo ago
sofi
Are you ready for @NBA All-Star 2026?! While we may not be playing, we are the Official Bank of the NBA, so follow @sofi and don’t miss out on any of the weekend festivities! 🏀 #basketball #nbaallstar #taxseason #retirement #financetips
Vivian Tu @your.richbff is coming back soon with more episodes of Richer Lives by SoFi—alongside 23-time Olympic gold medal winner and awesome dad @m_phelps00, Grammy-nominated singer-songwriter and powerhouse @kelseaballerini, Chargers Pro Bowl QB (and all-around great guy) @justinherbert, and failed accountant turned movie superhero @simuliu. Watch the trailer and subscribe so you don’t miss a thing.
4.30M
15.1K
84
2mo ago
sofi
Vivian Tu @your.richbff is coming back soon with more episodes of Richer Lives by SoFi—alongside 23-time Olympic gold medal winner and awesome dad @m_phelps00, Grammy-nominated singer-songwriter and powerhouse @kelseaballerini, Chargers Pro Bowl QB (and all-around great guy) @justinherbert, and failed accountant turned movie superhero @simuliu. Watch the trailer and subscribe so you don’t miss a thing.
Follow SoFi and comment “PLUS ONE” on this post and you and your plus one could be in the suite for the show on September 2, 2026. And we’ll even throw in a year of SoFi Plus membership for you to make the experience, and your financial life, even richer.*
4.23M
4.46K
6.79K
2w ago
sofi
Follow SoFi and comment “PLUS ONE” on this post and you and your plus one could be in the suite for the show on September 2, 2026. And we’ll even throw in a year of SoFi Plus membership for you to make the experience, and your financial life, even richer.*
Episode 1: A patient with a rapidly declining credit score needs help. Good thing this is a money hospital. New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #creditscore #wealth #savingmoney #moneytips #budget
4.02M
2.38K
35
7mo ago
sofi
Episode 1: A patient with a rapidly declining credit score needs help. Good thing this is a money hospital. New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #creditscore #wealth #savingmoney #moneytips #budget
The Notre Dame experience lasts far beyond four years. ☘️ We’re proud to welcome @SoFi as the Official Financial Services Partner of Notre Dame Athletics. Together, we’re helping support a new generation with financial education, career development, innovative financial tools, and exclusive on-campus experiences. Because champions choose SoFi to get their money right. More info → link in bio #GoIrish | #SoFiPartner
3.72M
6.55K
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1mo ago
sofi
The Notre Dame experience lasts far beyond four years. ☘️ We’re proud to welcome @SoFi as the Official Financial Services Partner of Notre Dame Athletics. Together, we’re helping support a new generation with financial education, career development, innovative financial tools, and exclusive on-campus experiences. Because champions choose SoFi to get their money right. More info → link in bio #GoIrish | #SoFiPartner
I’d finally booked my first commercial but didn’t have the money to join the union. I needed help. Fast! Full episode on @sofi’s YouTube channel. #SoFiPartner
3.28M
65.9K
327
3mo ago
sofi
I’d finally booked my first commercial but didn’t have the money to join the union. I needed help. Fast! Full episode on @sofi’s YouTube channel. #SoFiPartner
Early in my career, I had to think strategically about how I showed up in the industry—and this one decision changed everything for me. Thank you @your.richbff for such a thoughtful conversation, and thank you @SoFi for creating space for stories like this on Richer Lives 🤍 Watch my full episode on @SoFi’s YouTube Channel. #SoFiPartner
3.24M
130K
2.01K
7mo ago
sofi
Early in my career, I had to think strategically about how I showed up in the industry—and this one decision changed everything for me. Thank you @your.richbff for such a thoughtful conversation, and thank you @SoFi for creating space for stories like this on Richer Lives 🤍 Watch my full episode on @SoFi’s YouTube Channel. #SoFiPartner
Episode 3: A patient needs help getting a clear view on their finances. In this hospital we listen, and we don’t judge. Also checking your credit score with SoFi is not invasive! (It’s actually pretty easy) New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #financialplanning #budgetingtips #personalfinance #taxseason #homebuying
3.16M
1.02K
25
6mo ago
sofi
Episode 3: A patient needs help getting a clear view on their finances. In this hospital we listen, and we don’t judge. Also checking your credit score with SoFi is not invasive! (It’s actually pretty easy) New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #financialplanning #budgetingtips #personalfinance #taxseason #homebuying
Did you know you can now trade crypto in the same place you bank, borrow, and invest??? Yep, ALL of your money, all in one place. Follow @SoFi to stay up to date on all things finance…including crypto!
3.15M
11.7K
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9mo ago
sofi
Did you know you can now trade crypto in the same place you bank, borrow, and invest??? Yep, ALL of your money, all in one place. Follow @SoFi to stay up to date on all things finance…including crypto!
Comment 5K to create a FREE SoFi Member Account for a chance to win $5,000! . . . . #money #finance #student #loans #tuition
3.06M
7.89K
763
4mo ago
sofi
Comment 5K to create a FREE SoFi Member Account for a chance to win $5,000! . . . . #money #finance #student #loans #tuition
Will quantum computers break Bitcoin? Short answer: not yet. Longer answer: it's a real threat — and the people building the protocol are already working on the fix. @andreijikh takes on the quantum computing question that's been hanging over crypto and breaks down where things actually stand. It's in the latest issue of On The Block — exclusive to SoFi Crypto members. #crypto #bitcoin #quantumcomputers #investing #finance
2.91M
1.42K
109
1mo ago
sofi
Will quantum computers break Bitcoin? Short answer: not yet. Longer answer: it's a real threat — and the people building the protocol are already working on the fix. @andreijikh takes on the quantum computing question that's been hanging over crypto and breaks down where things actually stand. It's in the latest issue of On The Block — exclusive to SoFi Crypto members. #crypto #bitcoin #quantumcomputers #investing #finance
Give your finances the pep talk they need! Get up to 4.50% APY on up to $20K in a savings account when you join SoFi Plus for $10/month. Follow us for more details.
2.90M
586
20
4mo ago
sofi
Give your finances the pep talk they need! Get up to 4.50% APY on up to $20K in a savings account when you join SoFi Plus for $10/month. Follow us for more details.
Episode 4: An unexpected expense blindsides a patient at the Financial ER. Some surprises are fun, others require funds… New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #emergencyfund #HYSA #personalfinance
2.89M
528
15
6mo ago
sofi
Episode 4: An unexpected expense blindsides a patient at the Financial ER. Some surprises are fun, others require funds… New episodes of Financial ER drop every Thursday. Follow us to make sure you don't miss a minute. #emergencyfund #HYSA #personalfinance
Chief of Financial Empowerment @sofi has a nice ring to it! I couldn’t be more excited to help empower and educate BFFs on their money so they can reach all their ambitions and build generational wealth. Tell me: what financial goals do you wish you had help with?! Follow @sofi to see what we do together next!!! #sofipartner
2.84M
114K
3.11K
10mo ago
sofi
Chief of Financial Empowerment @sofi has a nice ring to it! I couldn’t be more excited to help empower and educate BFFs on their money so they can reach all their ambitions and build generational wealth. Tell me: what financial goals do you wish you had help with?! Follow @sofi to see what we do together next!!! #sofipartner
Sam and I have loved making this house our home 🥹🫶 @sofi makes the mortgage process simple so you can feel confident every step of the way. Learn more about SoFi’s home offerings at sofi.com/cecily 🩵 #SoFiPartner #newhome #nashvillehome
2.81M
12.2K
99
9mo ago
sofi
Sam and I have loved making this house our home 🥹🫶 @sofi makes the mortgage process simple so you can feel confident every step of the way. Learn more about SoFi’s home offerings at sofi.com/cecily 🩵 #SoFiPartner #newhome #nashvillehome

SoFi (@sofi) Instagram Stats & Analytics

SoFi (@sofi) has 226K Instagram followers with a 0.58% engagement rate over the past 12 months. Across 346 posts, SoFi received 1.39M total likes and 212M impressions, averaging 4.01K likes per post. This page tracks SoFi's performance metrics, top content, and engagement trends — updated daily.

SoFi (@sofi) Instagram Analytics FAQ

How many Instagram followers does SoFi have?+
SoFi (@sofi) has 226K Instagram followers as of September 2026.
What is SoFi's Instagram engagement rate?+
SoFi's Instagram engagement rate is 0.58% over the last 12 months, based on 346 posts.
How many likes does SoFi get on Instagram?+
SoFi received 1.39M total likes across 346 posts in the last 12 months, averaging 4.01K likes per post.
How many Instagram impressions does SoFi get?+
SoFi's Instagram content generated 212M total impressions over the last 12 months.