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2.34M
impressions
26.6M
likes
476K
comments
15.5K
posts
280
engagement
1.05%
emv
$670K
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Proof that the right card is the best festival accessory. Capital One cardholders unlocked the ultimate Outside Days experience. Learn more about cardholder benefits, including the REI Co-op® Mastercard®, at our link in bio. Terms apply. @getoutside @REI
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Proof that the right card is the best festival accessory. Capital One cardholders unlocked the ultimate Outside Days experience. Learn more about cardholder benefits, including the REI Co-op® Mastercard®, at our link in bio. Terms apply. @getoutside @REI
Your spring and summer adventures are loading… And so are your new member rewards. What are you planning to cash them in on this year?
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Your spring and summer adventures are loading… And so are your new member rewards. What are you planning to cash them in on this year?
Welcome back to Earth, Artemis II crew! What if you had an opportunity to travel around the moon? Christina Koch (@astro_christina) has worked at NASA for the last 10 years, and has been a part of groundbreaking missions in outer space. In 2019, Christina embarked on a 328-day stay on the International Space Station, setting a record for the longest single space flight by a woman. Now Christina has a new assignment on the horizon: Artemis II. She was selected to join the crew traveling around the moon for the first time in 50 years, making her the first woman to make this historic voyage. @shelbystanger had the honor of chatting with Christina back in 2024 on Wild Ideas Worth Living where she shared how the team was preparing for the monumental event. Check out the episode now on YouTube or wherever you listen to podcasts. Have you been keeping up with Artemis II?
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Welcome back to Earth, Artemis II crew! What if you had an opportunity to travel around the moon? Christina Koch (@astro_christina) has worked at NASA for the last 10 years, and has been a part of groundbreaking missions in outer space. In 2019, Christina embarked on a 328-day stay on the International Space Station, setting a record for the longest single space flight by a woman. Now Christina has a new assignment on the horizon: Artemis II. She was selected to join the crew traveling around the moon for the first time in 50 years, making her the first woman to make this historic voyage. @shelbystanger had the honor of chatting with Christina back in 2024 on Wild Ideas Worth Living where she shared how the team was preparing for the monumental event. Check out the episode now on YouTube or wherever you listen to podcasts. Have you been keeping up with Artemis II?
The co-op is deeply saddened by the passing of mountaineering legend Jim Whittaker. He was REI's first full-time paid employee, our second CEO and a lifelong champion of living a life outside. Jim became the first American to summit Mount Everest in 1963. But he will be remembered for more than that, including enduring efforts to protect the outdoor places we love. Jim's legacy will live on in the communities he built and the countless people he inspired to get outside. We owe Jim our deepest gratitude for his leadership and are inspired by his example. It is now our responsibility to carry forward his mission. In the link in our bio, read more on Jim, as he reflected last year on a life outside, a life well lived.
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The co-op is deeply saddened by the passing of mountaineering legend Jim Whittaker. He was REI's first full-time paid employee, our second CEO and a lifelong champion of living a life outside. Jim became the first American to summit Mount Everest in 1963. But he will be remembered for more than that, including enduring efforts to protect the outdoor places we love. Jim's legacy will live on in the communities he built and the countless people he inspired to get outside. We owe Jim our deepest gratitude for his leadership and are inspired by his example. It is now our responsibility to carry forward his mission. In the link in our bio, read more on Jim, as he reflected last year on a life outside, a life well lived.
Thrilled to announce that @rei is the title sponsor for my upcoming ride around the world 🌎 The goal— 18,000+ miles (29,000km) in under 78.5 days for the fastest overall time. This time, I’m going with a support in the form of local crews. The route is split up into 7 pieces. More details coming soon. A couple weeks ago, it was really looking like we were going to have to pull the plug 🔌 We hadn’t raised half of our budget. Then, REI Coop, my first media partner in 2015, came onboard to get us off the ground. Phew! We’re still under budget, but I’m proud to say that Komoot, Specialized, Rapha, SRAM, Wahoo, SILCA, Revelate Designs, Thule & Whoop are all contributing to make this happen. I’m amazed at the collaboration here— led by REI. Individuals are donating too— wearing LW hats & socks and making us feel supported. Rue & I made a special overnight trip to Nevada to shoot the new bike. We’re going to San Francisco tomorrow & joining a bike ride with @rapha_sanfrancisco on Friday, May 22 at 3:15pm followed by a haircut party at the clubhouse at 5:30pm. I’m buzzing my hair to save time around the world. All are welcome 🤗
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Thrilled to announce that @rei is the title sponsor for my upcoming ride around the world 🌎 The goal— 18,000+ miles (29,000km) in under 78.5 days for the fastest overall time. This time, I’m going with a support in the form of local crews. The route is split up into 7 pieces. More details coming soon. A couple weeks ago, it was really looking like we were going to have to pull the plug 🔌 We hadn’t raised half of our budget. Then, REI Coop, my first media partner in 2015, came onboard to get us off the ground. Phew! We’re still under budget, but I’m proud to say that Komoot, Specialized, Rapha, SRAM, Wahoo, SILCA, Revelate Designs, Thule & Whoop are all contributing to make this happen. I’m amazed at the collaboration here— led by REI. Individuals are donating too— wearing LW hats & socks and making us feel supported. Rue & I made a special overnight trip to Nevada to shoot the new bike. We’re going to San Francisco tomorrow & joining a bike ride with @rapha_sanfrancisco on Friday, May 22 at 3:15pm followed by a haircut party at the clubhouse at 5:30pm. I’m buzzing my hair to save time around the world. All are welcome 🤗
It’s time to start the PCT! ⛺️🌲🥾✨ The day is finally here and I can hardly believe it! On my way to CLEEF campground, I made a stop at the San Diego @REI for some last minute items. Most PCT hikers who fly into San Diego will take the @southernterminusshuttle which stops at REI on the way to CLEEF Campground in Campo. CLEEF offers hikers a place to stay the night before their start date which is a great way to start meeting other hikers. I listened to their nightly safety chat, signed my name on the class of 2026 banner, and enjoyed a delicious pancake breakfast before touching the southern terminus monument and heading on my way to Canada! I can’t wait to see how the adventure unfolds and all the people I’ll meet along the way! Good luck class of 2026 and happy trails! #REIpartner
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It’s time to start the PCT! ⛺️🌲🥾✨ The day is finally here and I can hardly believe it! On my way to CLEEF campground, I made a stop at the San Diego @REI for some last minute items. Most PCT hikers who fly into San Diego will take the @southernterminusshuttle which stops at REI on the way to CLEEF Campground in Campo. CLEEF offers hikers a place to stay the night before their start date which is a great way to start meeting other hikers. I listened to their nightly safety chat, signed my name on the class of 2026 banner, and enjoyed a delicious pancake breakfast before touching the southern terminus monument and heading on my way to Canada! I can’t wait to see how the adventure unfolds and all the people I’ll meet along the way! Good luck class of 2026 and happy trails! #REIpartner
last night was a 12 out of 10
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last night was a 12 out of 10
It’s a warm day, and you have a @YETI cooler. What are you filling yours with? Video credit: @wyldhoneys
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It’s a warm day, and you have a @YETI cooler. What are you filling yours with? Video credit: @wyldhoneys
“The President has issued two proclamations, drastically rolling back protections for Bears Ears and Grand Staircase-Escalante—without public input. These lands aren’t just places to get outside. They are Tribal ancestral homelands with deep cultural and historical significance. Join us at REI.com/monuments to get involved and make your voice heard.” - Mary Beth Laughton, REI President and CEO Link in bio.
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“The President has issued two proclamations, drastically rolling back protections for Bears Ears and Grand Staircase-Escalante—without public input. These lands aren’t just places to get outside. They are Tribal ancestral homelands with deep cultural and historical significance. Join us at REI.com/monuments to get involved and make your voice heard.” - Mary Beth Laughton, REI President and CEO Link in bio.
Our stores are closed today, so our 14,000 employees can spend time outside. But there are endless parks, trails and natural areas open—where are you heading? Tell us in the comments below. #OptOutside
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Our stores are closed today, so our 14,000 employees can spend time outside. But there are endless parks, trails and natural areas open—where are you heading? Tell us in the comments below. #OptOutside
It must’ve been the wind that brought in a flurry of holiday deals to stoke your gift list, too 😉 Enjoy up to 30% off during the REI Holiday Sale. Now thru Nov 24! Link in bio. Discount based on original prices. While supplies last.
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It must’ve been the wind that brought in a flurry of holiday deals to stoke your gift list, too 😉 Enjoy up to 30% off during the REI Holiday Sale. Now thru Nov 24! Link in bio. Discount based on original prices. While supplies last.
Seattle has a new mascot… He’s short… He’s round… He’s outdoorsy… He does not care… And we love him 💚
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Seattle has a new mascot… He’s short… He’s round… He’s outdoorsy… He does not care… And we love him 💚
I mean…there are so many shades of green. It can’t hurt to ask.
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I mean…there are so many shades of green. It can’t hurt to ask.
For your favorite camper who’s always cold, or just a lover of a warm layer, all REI Co-op 650 Down Jackets, Vests & Hoodies are 40% off right now thru 12/8! Check out the link in bio to stay cozy 🔥
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For your favorite camper who’s always cold, or just a lover of a warm layer, all REI Co-op 650 Down Jackets, Vests & Hoodies are 40% off right now thru 12/8! Check out the link in bio to stay cozy 🔥
From all things outdoors to outtakes, you can always count on REI Green Vests to bring the expertise. That’s a wrap on our #AskAGreenVest series! Same time next year?
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From all things outdoors to outtakes, you can always count on REI Green Vests to bring the expertise. That’s a wrap on our #AskAGreenVest series! Same time next year?
Day 01 — 282 miles (454 KM) with +3,720 feet (1134 meters) — Chicago, Illinois to Kleinke Park, Michigan. A sweet start to the ride. The first two podcast episodes of Lael Rides Around the World are live! Presented by @rei Photos by @rugilekaladyte
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Day 01 — 282 miles (454 KM) with +3,720 feet (1134 meters) — Chicago, Illinois to Kleinke Park, Michigan. A sweet start to the ride. The first two podcast episodes of Lael Rides Around the World are live! Presented by @rei Photos by @rugilekaladyte
Have you ever heard of accessible outdoor gear? No? Well, now you have! @thenorthface has made something revolutionary with the Universal Collection, and you can now get all of it at your local @rei. I’m Vasu Sojitra, a professional Athlete for The North Face and disability advocate, and here are the accessible products that The North Face and I’ve created: The Universal Wanona 3 tent sets up so fast, with 3 identical poles and a big vestibule for wheelchairs, crutches, or strollers. The Universal One Sleeping Bag ditches the zipper entirely, and magnetic closures you can open with one hand by feel alone. And the Universal Day Pack is designed around one-arm and wheelchair use, and every time I use it, I find a new feature that’s super helpful. Can’t forget about the Mules slippers, no designated foot, just slide them on, don’t need to guess in the dark or, in my case, worry about finding a “sole mate.” BYGO baby! This collection is what inclusive outdoor gear looks like, so more people can get outside! #REIPartner
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Have you ever heard of accessible outdoor gear? No? Well, now you have! @thenorthface has made something revolutionary with the Universal Collection, and you can now get all of it at your local @rei. I’m Vasu Sojitra, a professional Athlete for The North Face and disability advocate, and here are the accessible products that The North Face and I’ve created: The Universal Wanona 3 tent sets up so fast, with 3 identical poles and a big vestibule for wheelchairs, crutches, or strollers. The Universal One Sleeping Bag ditches the zipper entirely, and magnetic closures you can open with one hand by feel alone. And the Universal Day Pack is designed around one-arm and wheelchair use, and every time I use it, I find a new feature that’s super helpful. Can’t forget about the Mules slippers, no designated foot, just slide them on, don’t need to guess in the dark or, in my case, worry about finding a “sole mate.” BYGO baby! This collection is what inclusive outdoor gear looks like, so more people can get outside! #REIPartner
Back in the summer of ’75, thru-hiking looked a lot different for REI Co-op Member Don H. There was no GPS, no ultralight gear and definitely no trail angels with Instagram handles. Just word of mouth and a little luck. Don and his friends hiked the Appalachian Trail and were welcomed at Trivette House in Elk Park, NC, by Mrs. Hutchinson. She treated them to starched sheets and breakfast that felt like a hug. Back then, connection wasn’t curated. It happened by chance: a tip from a farmer, a note at the post office, a rumor about a good meal ahead. The trails and times may have changed, but the magic is forever. Read Don’s full story — link in bio.
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Back in the summer of ’75, thru-hiking looked a lot different for REI Co-op Member Don H. There was no GPS, no ultralight gear and definitely no trail angels with Instagram handles. Just word of mouth and a little luck. Don and his friends hiked the Appalachian Trail and were welcomed at Trivette House in Elk Park, NC, by Mrs. Hutchinson. She treated them to starched sheets and breakfast that felt like a hug. Back then, connection wasn’t curated. It happened by chance: a tip from a farmer, a note at the post office, a rumor about a good meal ahead. The trails and times may have changed, but the magic is forever. Read Don’s full story — link in bio.
It’s the moment we’ve been training (circling catalogues) for! 11 days of sweet, sweet deals just for Members. Here’s what you can gear up for March 13-23: ⛺ 20% off one full-price item 🥾Up to 40% off just for Members 🛍️20% off one re/supply item in-store 🚲50% off or $50 off bike shop services ✈️ Save $100 on selected @intrepidtravel , REI Exclusive & REI Recommended trips Swing by the store or shop online (link in bio!).
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It’s the moment we’ve been training (circling catalogues) for! 11 days of sweet, sweet deals just for Members. Here’s what you can gear up for March 13-23: ⛺ 20% off one full-price item 🥾Up to 40% off just for Members 🛍️20% off one re/supply item in-store 🚲50% off or $50 off bike shop services ✈️ Save $100 on selected @intrepidtravel , REI Exclusive & REI Recommended trips Swing by the store or shop online (link in bio!).
When there are so many deals and so little time, it’s easy to get lost in the holiday shopping sauce. Luckily, our Green Vests always have the best recs out there. Here’s their quick field guide to the REI Holiday Sale: 🧥REI Co-op 650 Down Jacket 🥾Oboz Katabatic Shoes 🎿REI Co-op Powderbound Boot Pack Shop the sale now thru Nov 24! Link in bio.
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When there are so many deals and so little time, it’s easy to get lost in the holiday shopping sauce. Luckily, our Green Vests always have the best recs out there. Here’s their quick field guide to the REI Holiday Sale: 🧥REI Co-op 650 Down Jacket 🥾Oboz Katabatic Shoes 🎿REI Co-op Powderbound Boot Pack Shop the sale now thru Nov 24! Link in bio.

REI (@rei) Instagram Stats & Analytics

REI (@rei) has 2.34M Instagram followers with a 1.05% engagement rate over the past 12 months. Across 280 posts, REI received 476K total likes and 26.6M impressions, averaging 1.70K likes per post. This page tracks REI's performance metrics, top content, and engagement trends — updated daily. To benchmark @rei against other accounts, use Socialpruf's Instagram competitor analysis tool.

REI (@rei) Instagram Analytics FAQ

How many Instagram followers does REI have?+
REI (@rei) has 2.34M Instagram followers as of October 2026.
What is REI's Instagram engagement rate?+
REI's Instagram engagement rate is 1.05% over the last 12 months, based on 280 posts.
How many likes does REI get on Instagram?+
REI received 476K total likes across 280 posts in the last 12 months, averaging 1.70K likes per post.
How many Instagram impressions does REI get?+
REI's Instagram content generated 26.6M total impressions over the last 12 months.
Can I compare REI with other Instagram accounts?+
Yes. Add @rei to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.