instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
667K
impressions
28.6M
likes
1.01M
comments
26.6K
posts
448
engagement
2.91%
emv
$857K
Avg. per post
63.9K

Key Metrics

Distributions

Top Content

A love story nearly ten years in the making. Kim Cattrall quietly married her partner Russell Thomas in a small ceremony at Chelsea Old Town Hall, wearing a Dior suit styled by Patricia Field herself. Just twelve guests, a Philip Treacy hat, and one very cinematic kiss. They met in 2016 when she appeared on BBC Radio 4 to talk about insomnia. He followed her on Twitter. She followed him back. The rest took care of itself. For someone who once said she didn’t “see a real need” to get married again… time really does change everything. Love this for her. Media via Instagram #bantrwomen #mustdolondon #sexandthecity #kimcattrall #celebrityweddings
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A love story nearly ten years in the making. Kim Cattrall quietly married her partner Russell Thomas in a small ceremony at Chelsea Old Town Hall, wearing a Dior suit styled by Patricia Field herself. Just twelve guests, a Philip Treacy hat, and one very cinematic kiss. They met in 2016 when she appeared on BBC Radio 4 to talk about insomnia. He followed her on Twitter. She followed him back. The rest took care of itself. For someone who once said she didn’t “see a real need” to get married again… time really does change everything. Love this for her. Media via Instagram #bantrwomen #mustdolondon #sexandthecity #kimcattrall #celebrityweddings
⚠️ Travel alert: A Tube strike will hit London Sept 7–11, 2025, shutting down all Underground and DLR services. ✅ How to get around: Elizabeth line & Overground (running, but check for closures)Buses (operating but crowded)Walking & cycling (fastest options in central areas) Plan ahead, avoid peak times, and check TfL for real-time updates before you travel. 🚇 Will this change how you’re moving around the city next week? Media via Shutterstock #mustdolondon #londontube
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⚠️ Travel alert: A Tube strike will hit London Sept 7–11, 2025, shutting down all Underground and DLR services. ✅ How to get around: Elizabeth line & Overground (running, but check for closures)Buses (operating but crowded)Walking & cycling (fastest options in central areas) Plan ahead, avoid peak times, and check TfL for real-time updates before you travel. 🚇 Will this change how you’re moving around the city next week? Media via Shutterstock #mustdolondon #londontube
Chick-fil-A is officially heading to London. The American fried chicken chain has confirmed its first London restaurant will open at 90 Eden Street in Kingston-upon-Thames, taking over a former HSBC branch. While an exact date hasn’t been announced, it’s expected to open in early March. The brand previously attempted a UK expansion in 2019, but locations in Reading and Aviemore closed after backlash tied to its past charitable donations and public comments by former leadership. The company says it has since changed its giving policies and now supports charities focused on homelessness and education. Kingston will become Chick-fil-A’s fourth UK location, following Belfast and Leeds, with Liverpool next on the list. Would you queue for it? Media via Shutterstock #mustdolondon #chickfila #londonrestaurants
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Chick-fil-A is officially heading to London. The American fried chicken chain has confirmed its first London restaurant will open at 90 Eden Street in Kingston-upon-Thames, taking over a former HSBC branch. While an exact date hasn’t been announced, it’s expected to open in early March. The brand previously attempted a UK expansion in 2019, but locations in Reading and Aviemore closed after backlash tied to its past charitable donations and public comments by former leadership. The company says it has since changed its giving policies and now supports charities focused on homelessness and education. Kingston will become Chick-fil-A’s fourth UK location, following Belfast and Leeds, with Liverpool next on the list. Would you queue for it? Media via Shutterstock #mustdolondon #chickfila #londonrestaurants
Oscar winner Gary Oldman, 67, has officially been knighted by Prince William, who revealed he’s a fan of his Apple TV series Slow Horses. Oldman is one of Britain’s most celebrated actors, known for roles in The Dark Knight trilogy, Harry Potter, The Fifth Element, and his Oscar-winning turn as Winston Churchill in Darkest Hour. Calling the honor “very emotional,” Oldman said it even surpassed winning an Academy Award. Media via IMDB / Windsor Castle #culturecutmen #mustdolondon #garyoldman #royalfamily
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Oscar winner Gary Oldman, 67, has officially been knighted by Prince William, who revealed he’s a fan of his Apple TV series Slow Horses. Oldman is one of Britain’s most celebrated actors, known for roles in The Dark Knight trilogy, Harry Potter, The Fifth Element, and his Oscar-winning turn as Winston Churchill in Darkest Hour. Calling the honor “very emotional,” Oldman said it even surpassed winning an Academy Award. Media via IMDB / Windsor Castle #culturecutmen #mustdolondon #garyoldman #royalfamily
London is about to step inside Hawkins one last time. Netflix announced a secret Stranger Things immersive event coming to the city on December 20, promising a full hit of Hawkins nostalgia with surprises, set pieces, and a step inside the world fans have followed for almost a decade. It’s timed to the show’s final season, which is now streaming with Volume 2 arriving on Christmas Day and the finale landing on New Year’s Eve. And if you’re chasing more Stranger Things moments around the city, there’s an Upside Down Christmas tree at Waterloo Station and a real-life version of Hawkins’ radio station WSQK “The Squawk” playing ’80s tracks across London until January 1. Follow @mustdolondon for more like this. Media via Stranger Things/Shutterstock #mustdolondon #strangerthings #london
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London is about to step inside Hawkins one last time. Netflix announced a secret Stranger Things immersive event coming to the city on December 20, promising a full hit of Hawkins nostalgia with surprises, set pieces, and a step inside the world fans have followed for almost a decade. It’s timed to the show’s final season, which is now streaming with Volume 2 arriving on Christmas Day and the finale landing on New Year’s Eve. And if you’re chasing more Stranger Things moments around the city, there’s an Upside Down Christmas tree at Waterloo Station and a real-life version of Hawkins’ radio station WSQK “The Squawk” playing ’80s tracks across London until January 1. Follow @mustdolondon for more like this. Media via Stranger Things/Shutterstock #mustdolondon #strangerthings #london
Visit this Spring 📍Canterbury 🚗Just 1 hour away from London #canterbury#visitcanterbury#england#london#london🇬🇧#
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Visit this Spring 📍Canterbury 🚗Just 1 hour away from London #canterbury#visitcanterbury#england#london#london🇬🇧#
Guinness just dropped its first-ever Harp Guide, and London cleaned up. Nine pubs across the city were officially named among the best places to drink Guinness in the entire UK. The list looks beyond the pour, pubs were chosen for atmosphere, service, and true dedication to the craft. Each gets a brass harp plaque to mark the honour. London’s winners include The Devonshire, Skehans Freehouse, The Toucan, The Auld Shillelagh, Coach & Horses, Mc & Sons, and more. Follow @mustdolondon for more spots worth drinking your way through the city. Media via Netflix/@devonshiresoho #mustdolondon #londonpubs #guinness
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Guinness just dropped its first-ever Harp Guide, and London cleaned up. Nine pubs across the city were officially named among the best places to drink Guinness in the entire UK. The list looks beyond the pour, pubs were chosen for atmosphere, service, and true dedication to the craft. Each gets a brass harp plaque to mark the honour. London’s winners include The Devonshire, Skehans Freehouse, The Toucan, The Auld Shillelagh, Coach & Horses, Mc & Sons, and more. Follow @mustdolondon for more spots worth drinking your way through the city. Media via Netflix/@devonshiresoho #mustdolondon #londonpubs #guinness
Yes, this is real. And yes, London does this every year. The No Trousers Tube Ride returns on Sunday, January 11, when hundreds of Londoners casually hop on the Underground wearing everything except their trousers. Here’s how it works: • Meet in Chinatown at 2:45pm fully dressed • Head to the Tube around 3pm • Trousers off. Underwear stays on • Ride a few stops like nothing is weird • Get off. Get dressed. Disappear into the city It’s free to join (minus your normal Tube fare), underwear is mandatory, and the goal is simple: make strangers laugh and remind everyone that London will always be… London. Media via Shutterstock #mustdolondon #londontube #onlyinlondon
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Yes, this is real. And yes, London does this every year. The No Trousers Tube Ride returns on Sunday, January 11, when hundreds of Londoners casually hop on the Underground wearing everything except their trousers. Here’s how it works: • Meet in Chinatown at 2:45pm fully dressed • Head to the Tube around 3pm • Trousers off. Underwear stays on • Ride a few stops like nothing is weird • Get off. Get dressed. Disappear into the city It’s free to join (minus your normal Tube fare), underwear is mandatory, and the goal is simple: make strangers laugh and remind everyone that London will always be… London. Media via Shutterstock #mustdolondon #londontube #onlyinlondon
The Telegraph just ranked all 32 London boroughs based on 34 factors, from Michelin-starred restaurants and cultural landmarks to crime rates and resident happiness. 🏆 Richmond-upon-Thames took the top spot thanks to its open green space, low population density, and consistently high happiness scores. 📍 Westminster followed closely behind, boosted by its restaurants and listed buildings but held back by the city’s highest crime rate. ⬇️ Brent landed last, scoring lowest in culture and hospitality categories. Full ranking available at The Telegraph, and yes, people are already arguing about it. Follow @mustdolondon for the city’s top stories, rankings, and new openings every week. Media via Shutterstock #mustdolondon #londonlife #londonrankings
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The Telegraph just ranked all 32 London boroughs based on 34 factors, from Michelin-starred restaurants and cultural landmarks to crime rates and resident happiness. 🏆 Richmond-upon-Thames took the top spot thanks to its open green space, low population density, and consistently high happiness scores. 📍 Westminster followed closely behind, boosted by its restaurants and listed buildings but held back by the city’s highest crime rate. ⬇️ Brent landed last, scoring lowest in culture and hospitality categories. Full ranking available at The Telegraph, and yes, people are already arguing about it. Follow @mustdolondon for the city’s top stories, rankings, and new openings every week. Media via Shutterstock #mustdolondon #londonlife #londonrankings
literally blink and you’ll miss it — this tiny sushi shop in Chinatown is serving rolls from 99p 😳🍣 no tables, just a lil window on little newport st. we tried like 6 different pieces. the unagi and seared salmon? 10/10. not even gonna gatekeep, this is your sign to go. #sushijoy #sushispot #hiddengem #chinatown #london #fyp #foryou
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literally blink and you’ll miss it — this tiny sushi shop in Chinatown is serving rolls from 99p 😳🍣 no tables, just a lil window on little newport st. we tried like 6 different pieces. the unagi and seared salmon? 10/10. not even gonna gatekeep, this is your sign to go. #sushijoy #sushispot #hiddengem #chinatown #london #fyp #foryou
James Bond’s real-life Q Branch? It was down here. 👀 London’s Kingsway Exchange Tunnels, a top-secret WWII spy base, are finally opening to the public for the first time since the 1940s. The underground labyrinth once housed Britain’s secret Special Operations Executive—the team behind real-life espionage missions. This $149M transformation will turn the tunnels into an immersive museum-meets-entertainment space by 2027. Would you visit this hidden piece of history? ⬇️ 🎥🔦 Media via @thelondon_tunnels #mustdolondon #kingswaytunnels #jamesbondtunnels #londontourist #explorelondon
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James Bond’s real-life Q Branch? It was down here. 👀 London’s Kingsway Exchange Tunnels, a top-secret WWII spy base, are finally opening to the public for the first time since the 1940s. The underground labyrinth once housed Britain’s secret Special Operations Executive—the team behind real-life espionage missions. This $149M transformation will turn the tunnels into an immersive museum-meets-entertainment space by 2027. Would you visit this hidden piece of history? ⬇️ 🎥🔦 Media via @thelondon_tunnels #mustdolondon #kingswaytunnels #jamesbondtunnels #londontourist #explorelondon
A 100-ft-deep spy tunnel system from WWII is opening to the public and yes, it includes an underground bar 🍸 Hidden beneath Holborn, this Cold War-era bunker once housed secret agents, military ops, and messages from the Pentagon to the Kremlin. Now, it’s being transformed into: 🕵️ An intelligence museum 🎖️An interactive WWII memorial 🍸One of the deepest bars in the world The London Tunnels will open in 2028 and this might be the most ambitious tourist experience in the city’s history. Follow @mustdolondon for more like this! Media via MGM/London Tunnels #mustdolondon #londontunnelsride
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A 100-ft-deep spy tunnel system from WWII is opening to the public and yes, it includes an underground bar 🍸 Hidden beneath Holborn, this Cold War-era bunker once housed secret agents, military ops, and messages from the Pentagon to the Kremlin. Now, it’s being transformed into: 🕵️ An intelligence museum 🎖️An interactive WWII memorial 🍸One of the deepest bars in the world The London Tunnels will open in 2028 and this might be the most ambitious tourist experience in the city’s history. Follow @mustdolondon for more like this! Media via MGM/London Tunnels #mustdolondon #londontunnelsride
It’s a very Hogwarts Christmas at King’s Cross. Warner Bros & Harry Potter just dropped a 31-foot Harry Potter Christmas tree covered in Gryffindor-coloured baubles, an owl topper and tiny Diagon Alley shopfronts at the base. It’s on display through January 5, with Honeydukes treats for anyone feeling nostalgic. Media via @harrypottershop #mustdolondon #londonharrypotter #kingscrosslondon
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It’s a very Hogwarts Christmas at King’s Cross. Warner Bros & Harry Potter just dropped a 31-foot Harry Potter Christmas tree covered in Gryffindor-coloured baubles, an owl topper and tiny Diagon Alley shopfronts at the base. It’s on display through January 5, with Honeydukes treats for anyone feeling nostalgic. Media via @harrypottershop #mustdolondon #londonharrypotter #kingscrosslondon
Imagine watching two sunrises on one flight. Qantas’ just revealed the first images of its new Airbus A350-1000ULR, the plane set to connect Sydney directly to London and New York in the longest nonstop journey ever. It’s more than an engineering feat. From circadian lighting to movement breaks, it’s designed to make 20 hours in the air actually feel human. Would you try it? Follow @culturecuttravel for exclusive original content, giveaways, and more of the good stuff you just saw. Media via Qantas / Shutterstock #culturecuttravel #travelnews #nonstopflight #flights #travel
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Imagine watching two sunrises on one flight. Qantas’ just revealed the first images of its new Airbus A350-1000ULR, the plane set to connect Sydney directly to London and New York in the longest nonstop journey ever. It’s more than an engineering feat. From circadian lighting to movement breaks, it’s designed to make 20 hours in the air actually feel human. Would you try it? Follow @culturecuttravel for exclusive original content, giveaways, and more of the good stuff you just saw. Media via Qantas / Shutterstock #culturecuttravel #travelnews #nonstopflight #flights #travel
London’s busiest shopping strip is about to become a lot more walkable. Mayor Sadiq Khan just confirmed that Oxford Street will be fully pedestrianised “as quickly as possible,” following overwhelming public support. The 0.7-mile stretch from Great Portland Street will be redesigned for foot traffic, outdoor events, and street cafés, with buses and taxis rerouted in a bold move to revive the area’s global shopping status. Expect a full transformation by 2026, with big-name backing from Selfridges, Ikea, and 6,600+ residents and businesses. Would you visit more if it were car-free? 🛍️🚶‍♀️✨ Follow @mustdolondon for more like this! Media via Mayor Khan’s Office/ Shutterstock #mustdolondon #oxfordstreet
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London’s busiest shopping strip is about to become a lot more walkable. Mayor Sadiq Khan just confirmed that Oxford Street will be fully pedestrianised “as quickly as possible,” following overwhelming public support. The 0.7-mile stretch from Great Portland Street will be redesigned for foot traffic, outdoor events, and street cafés, with buses and taxis rerouted in a bold move to revive the area’s global shopping status. Expect a full transformation by 2026, with big-name backing from Selfridges, Ikea, and 6,600+ residents and businesses. Would you visit more if it were car-free? 🛍️🚶‍♀️✨ Follow @mustdolondon for more like this! Media via Mayor Khan’s Office/ Shutterstock #mustdolondon #oxfordstreet
London is getting a full deep dive into the world of Wallace & Gromit. The Young V&A has announced a new exhibition, Inside Aardman: Wallace & Gromit and Friends, opening February 12 to November 15, 2026. Expect over 150 original items from Aardman’s archives, from puppets and early sketches to stop-motion sets, plus hands-on stations where visitors can storyboard, design characters, and try their hand at lighting a real set. It’s built for ages 8–14 but fun for every generation who grew up on Shaun the Sheep, Chicken Run and the world’s most iconic claymation duo. Follow @mustdolondon for more of the city’s best openings and pop-ups. Media via V&A / Shutterstock #mustdolondon #londonevents
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London is getting a full deep dive into the world of Wallace & Gromit. The Young V&A has announced a new exhibition, Inside Aardman: Wallace & Gromit and Friends, opening February 12 to November 15, 2026. Expect over 150 original items from Aardman’s archives, from puppets and early sketches to stop-motion sets, plus hands-on stations where visitors can storyboard, design characters, and try their hand at lighting a real set. It’s built for ages 8–14 but fun for every generation who grew up on Shaun the Sheep, Chicken Run and the world’s most iconic claymation duo. Follow @mustdolondon for more of the city’s best openings and pop-ups. Media via V&A / Shutterstock #mustdolondon #londonevents
Londoners, mark your calendars, Oxford Street will be completely traffic-free on Sunday, September 21. 🛍️✨ “This Is Oxford Street” runs from 12–8PM with: ✅ Street food & coffee pop-ups ✅ Live music & entertainment ✅ A Choose Love charity zone ✅ A wellness village from Holland & Barrett ✅ International showcases (including MLB!) It’s not just a party, it’s also a trial run to show what a fully pedestrianised Oxford Street could look like. The Mayor hopes to make the car-free transformation permanent by 2027. Would you want Oxford Street car-free for good? Media via Unsplash/Oxford Street #mustdolondon #oxfordstreet
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Londoners, mark your calendars, Oxford Street will be completely traffic-free on Sunday, September 21. 🛍️✨ “This Is Oxford Street” runs from 12–8PM with: ✅ Street food & coffee pop-ups ✅ Live music & entertainment ✅ A Choose Love charity zone ✅ A wellness village from Holland & Barrett ✅ International showcases (including MLB!) It’s not just a party, it’s also a trial run to show what a fully pedestrianised Oxford Street could look like. The Mayor hopes to make the car-free transformation permanent by 2027. Would you want Oxford Street car-free for good? Media via Unsplash/Oxford Street #mustdolondon #oxfordstreet
Hidden Malaysian & South Indian in London I love Malaysian food, and this place has me hooked! SUPER AFFORDABLE with meals for less than 7£! Which is crazy for London. But the best thing is their flavours are not comprised. Bold, authentic and spicy flavours. This is @hawkerskingcross #malaysianfood #southindian #dosa #londonfood #londonfoodie #londonfoodies
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Hidden Malaysian & South Indian in London I love Malaysian food, and this place has me hooked! SUPER AFFORDABLE with meals for less than 7£! Which is crazy for London. But the best thing is their flavours are not comprised. Bold, authentic and spicy flavours. This is @hawkerskingcross #malaysianfood #southindian #dosa #londonfood #londonfoodie #londonfoodies
Peter Pan has been helping sick kids in London for nearly 100 years, and most people have no idea. In 1929, J.M. Barrie donated the full stage rights to Peter Pan to Great Ormond Street Hospital. That means every UK performance, from school plays to West End productions, helps fund life-saving care for children. It’s one of the most powerful acts of creative generosity in history. The boy who never grew up… is still helping others grow up stronger. Follow @culturecutparents and @mustdolondon for more like this! Media via Shutterstock/Disney/Wikimedia #culturecut #peterpan #children #goodnews #mustdolondon
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Peter Pan has been helping sick kids in London for nearly 100 years, and most people have no idea. In 1929, J.M. Barrie donated the full stage rights to Peter Pan to Great Ormond Street Hospital. That means every UK performance, from school plays to West End productions, helps fund life-saving care for children. It’s one of the most powerful acts of creative generosity in history. The boy who never grew up… is still helping others grow up stronger. Follow @culturecutparents and @mustdolondon for more like this! Media via Shutterstock/Disney/Wikimedia #culturecut #peterpan #children #goodnews #mustdolondon
London officially ranks as the #1 most romantic city in the world, according to a new global index. 🇬🇧💘 Researchers analyzed over 550 cities, measuring three key things: • How often reviewers described a location as ‘romantic’ • How many couple-friendly things to do were listed • The number of #datenight[city] posts on Instagram With a Romantic Score of 79.11/100, London took the crown. From South Bank sunsets to cozy pub dates and candlelit West End dinners, the city proves romance is never far away. #MustDoLondon #RomanticGetaways #datenightLondon Media via Shutterstock
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London officially ranks as the #1 most romantic city in the world, according to a new global index. 🇬🇧💘 Researchers analyzed over 550 cities, measuring three key things: • How often reviewers described a location as ‘romantic’ • How many couple-friendly things to do were listed • The number of #datenight[city] posts on Instagram With a Romantic Score of 79.11/100, London took the crown. From South Bank sunsets to cozy pub dates and candlelit West End dinners, the city proves romance is never far away. #MustDoLondon #RomanticGetaways #datenightLondon Media via Shutterstock

Must Do London (@mustdolondon) Instagram Stats & Analytics

Must Do London (@mustdolondon) has 667K Instagram followers with a 2.91% engagement rate over the past 12 months. Across 448 posts, Must Do London received 1.01M total likes and 8.25M impressions, averaging 2.25K likes per post. This page tracks Must Do London's performance metrics, top content, and engagement trends — updated daily.

Must Do London (@mustdolondon) Instagram Analytics FAQ

How many Instagram followers does Must Do London have?+
Must Do London (@mustdolondon) has 667K Instagram followers as of February 2026.
What is Must Do London's Instagram engagement rate?+
Must Do London's Instagram engagement rate is 2.91% over the last 12 months, based on 448 posts.
How many likes does Must Do London get on Instagram?+
Must Do London received 1.01M total likes across 448 posts in the last year, averaging 2.25K likes per post.
How many Instagram impressions does Must Do London get?+
Must Do London's Instagram content generated 8.25M total impressions over the last 12 months.