NewGet @realzaxbys's full report
instagram analytics
followers
199K
impressions
115M
likes
1.70M
comments
19.7K
posts
304
engagement
1.29%
emv
$2.75M
Average per post
378K

Key Metrics

Distributions

Top Content

#ad If you love NERDS candy, then you need to try this new handcrafted milkshake from @realzaxbys   Zaxbys just released new NERDS milkshakes, available now for a limited time only. Zaxbys used their iconic strawberry handcrafted milkshakes and mixed with NERDS Gummy Clusters™ to give the perfect crunch! It pairs perfectly with their iconic Chicken Fingerz, Crinkle Fries and their bone in wings.  If you want a little taste of fun, then find your closest Zaxbys so you can get your hands on the new NERDS Strawberry Milkshake   👉www.zaxbys.com/locations   Share with someone who loves a sweet treat   #zaxbys #zaxbyspartner 
23.4M
9.69K
308
1mo ago
realzaxbys
#ad If you love NERDS candy, then you need to try this new handcrafted milkshake from @realzaxbys   Zaxbys just released new NERDS milkshakes, available now for a limited time only. Zaxbys used their iconic strawberry handcrafted milkshakes and mixed with NERDS Gummy Clusters™ to give the perfect crunch! It pairs perfectly with their iconic Chicken Fingerz, Crinkle Fries and their bone in wings.  If you want a little taste of fun, then find your closest Zaxbys so you can get your hands on the new NERDS Strawberry Milkshake   👉www.zaxbys.com/locations   Share with someone who loves a sweet treat   #zaxbys #zaxbyspartner 
#ad @realzaxbys just entered the wrap game with new GIANT Chicken Finger Wraps available in 3 delicious flavors: Asian Zensation, Chicken Bacon Ranch, and Buffalo Blue! 🍗 Zaxbys wraps are no snack, they’re a WHOLE MEAL! Which flavor are you going to try? #ZaxbysPartner #Zaxbys
4.97M
17.2K
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5mo ago
realzaxbys
#ad @realzaxbys just entered the wrap game with new GIANT Chicken Finger Wraps available in 3 delicious flavors: Asian Zensation, Chicken Bacon Ranch, and Buffalo Blue! 🍗 Zaxbys wraps are no snack, they’re a WHOLE MEAL! Which flavor are you going to try? #ZaxbysPartner #Zaxbys
#ad Trying the NEW Dry Rubs Line-up from @realzaxbys for the first time #zaxbys #zaxbyspartner PLUS Zax Rewardz members can add any dry rub to Zaxbys Crinkle Fries through April 27. Exclusively in the Zaxbys app, online at zaxbys.com and third-party delivery platforms. So, try it while it lasts!
4.90M
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7mo ago
realzaxbys
#ad Trying the NEW Dry Rubs Line-up from @realzaxbys for the first time #zaxbys #zaxbyspartner PLUS Zax Rewardz members can add any dry rub to Zaxbys Crinkle Fries through April 27. Exclusively in the Zaxbys app, online at zaxbys.com and third-party delivery platforms. So, try it while it lasts!
#ad @realzaxbys dropped a new Dry Rubs lineup, and I had to try all of them. We got Lemon Pepper, Nashville Hot, and Garlic Parmesan — plus Zax Rewardz members got a menu hack: you can add ANY dry rub to your Crinkle Fries through April 27th. Lowkey… the Crinkle Fries with the dry rub seasoning might be the real MVP. Which dry rub you trying first? #zaxbys #zaxbyspartner #ZaxRewardz #FoodReview
4.54M
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7mo ago
realzaxbys
#ad @realzaxbys dropped a new Dry Rubs lineup, and I had to try all of them. We got Lemon Pepper, Nashville Hot, and Garlic Parmesan — plus Zax Rewardz members got a menu hack: you can add ANY dry rub to your Crinkle Fries through April 27th. Lowkey… the Crinkle Fries with the dry rub seasoning might be the real MVP. Which dry rub you trying first? #zaxbys #zaxbyspartner #ZaxRewardz #FoodReview
#Ad Who’s more Bama — Me? Or Zaxbys Alabama White BBQ Sauce? Small batches available in-store and online 8.4. #ZaxbysPartner
3.54M
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2mo ago
realzaxbys
#Ad Who’s more Bama — Me? Or Zaxbys Alabama White BBQ Sauce? Small batches available in-store and online 8.4. #ZaxbysPartner
#Ad I wasn’t even that hungry… @realzaxbys GIANT Quesadillas proved me wrong 😭🔥 Available for a limited time at Zaxbys locations everywhere! And they come in two flavors: Chicken Bacon Ranch + Chicken Fajita. Get it while it’s hot! 🔥 #Zaxbys, #ZaxbysPartner
3.16M
18.2K
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8mo ago
realzaxbys
#Ad I wasn’t even that hungry… @realzaxbys GIANT Quesadillas proved me wrong 😭🔥 Available for a limited time at Zaxbys locations everywhere! And they come in two flavors: Chicken Bacon Ranch + Chicken Fajita. Get it while it’s hot! 🔥 #Zaxbys, #ZaxbysPartner
#ad Zeriously, what’s zo hard to underztand about the new Asian Zensation menu from Zaxbys? Enjoy this zangy, zesty, zensational flavor for a limited time only! @realzaxbys #ZaxybsPartner
2.21M
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11mo ago
realzaxbys
#ad Zeriously, what’s zo hard to underztand about the new Asian Zensation menu from Zaxbys? Enjoy this zangy, zesty, zensational flavor for a limited time only! @realzaxbys #ZaxybsPartner
The Boozer Tripl– we mean Boozer Brothers Meal is HERE. Try all 3 Zaxbys Dry Rubs in one meal. Online only 3/23-4/26.
2.06M
17.2K
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6mo ago
realzaxbys
The Boozer Tripl– we mean Boozer Brothers Meal is HERE. Try all 3 Zaxbys Dry Rubs in one meal. Online only 3/23-4/26.
#ad Sweet, crunchy, creamy and tart all in one milkshake has me hooked. @realzaxbys handcrafted NERDS Strawberry Milkshake is here for a limited time! #Zaxbys #ZaxbysPartner
1.94M
2.54K
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1mo ago
realzaxbys
#ad Sweet, crunchy, creamy and tart all in one milkshake has me hooked. @realzaxbys handcrafted NERDS Strawberry Milkshake is here for a limited time! #Zaxbys #ZaxbysPartner
…… yeah i would
1.93M
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11mo ago
realzaxbys
…… yeah i would
#Ad Santa might skip cookies this year… and I don’t blame him😂 The Cookie Butter Handcrafted Milkshake from @realzaxbys is blended with cinnamon-spiced cookies and topped with whipped cream, cookie crumbles, and a cherry. The ultimate holiday treat – but only for a limited time! #Zaxbys #ZaxbysPartner
1.85M
39.4K
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11mo ago
realzaxbys
#Ad Santa might skip cookies this year… and I don’t blame him😂 The Cookie Butter Handcrafted Milkshake from @realzaxbys is blended with cinnamon-spiced cookies and topped with whipped cream, cookie crumbles, and a cherry. The ultimate holiday treat – but only for a limited time! #Zaxbys #ZaxbysPartner
The Zaxbys Transfer Portal is officially open! 🏀 Join us and transfer your loyalty by signing up for Zax Rewardz in the Zaxbys app for the ultimate sign-on bonus. 3/23-4/6. *Limited to the first 100,000 eligible people. New Zax Rewards members only through transfer portal. One per person/device. While supplies last. Valid 3 days after activation. See full offer terms in your account and complete program terms at https://www.zaxbys.com/legal/terms-of-use#zax-rewardz-loyalty-program. © 2026 Zaxby’s SPE Franchisor LLC.
1.81M
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6mo ago
realzaxbys
The Zaxbys Transfer Portal is officially open! 🏀 Join us and transfer your loyalty by signing up for Zax Rewardz in the Zaxbys app for the ultimate sign-on bonus. 3/23-4/6. *Limited to the first 100,000 eligible people. New Zax Rewards members only through transfer portal. One per person/device. While supplies last. Valid 3 days after activation. See full offer terms in your account and complete program terms at https://www.zaxbys.com/legal/terms-of-use#zax-rewardz-loyalty-program. © 2026 Zaxby’s SPE Franchisor LLC.
#ad First stop in the Big Apple had to be @realzaxbys Y’all might not have the Big Jenkins on the menu yet but give me some time!🐓❤️ Go to your nearest Zaxbys and try my Zax Hack: The Big Jenkins including Texas Toast, Chicken Fingerz, Crinkle Fries and Zax Sauce. Order the items individually and make them at home yourself! #zaxbyspartner #zaxbys
1.64M
39.5K
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3w ago
realzaxbys
#ad First stop in the Big Apple had to be @realzaxbys Y’all might not have the Big Jenkins on the menu yet but give me some time!🐓❤️ Go to your nearest Zaxbys and try my Zax Hack: The Big Jenkins including Texas Toast, Chicken Fingerz, Crinkle Fries and Zax Sauce. Order the items individually and make them at home yourself! #zaxbyspartner #zaxbys
#ad Y’all have heard of a cattle ranch... but have you ever been to a Chicken Bacon Ranch? 🤠🐔🥓 Tried the new Chicken Bacon Ranch lineup from @realzaxbys and it’s worth the trip. No one does ranch like Zaxbys! Which one are you trying first? #ZaxbysPartner #ChickenBaconRanch #Zaxbys #SummerEats
1.56M
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3mo ago
realzaxbys
#ad Y’all have heard of a cattle ranch... but have you ever been to a Chicken Bacon Ranch? 🤠🐔🥓 Tried the new Chicken Bacon Ranch lineup from @realzaxbys and it’s worth the trip. No one does ranch like Zaxbys! Which one are you trying first? #ZaxbysPartner #ChickenBaconRanch #Zaxbys #SummerEats
12 Chainz! I’m at @realzaxbys giving out 10ct Bogo wings only for Zax Rewardz members. 12/12 to 12/14 only in the zaxbys app. #ZaxbysPartner
1.49M
49.7K
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10mo ago
realzaxbys
12 Chainz! I’m at @realzaxbys giving out 10ct Bogo wings only for Zax Rewardz members. 12/12 to 12/14 only in the zaxbys app. #ZaxbysPartner
#ad Life is better with @realzaxbys Unleash your flavor zensation – available now for a limited time only! #zaxbys #zaxbyspartner #asianzensation #ZensationLineup #newitems
1.47M
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11mo ago
realzaxbys
#ad Life is better with @realzaxbys Unleash your flavor zensation – available now for a limited time only! #zaxbys #zaxbyspartner #asianzensation #ZensationLineup #newitems
#ad @realzaxbys just dropped their GIANT Chicken Finger Wraps and these things are PACKED. Three hand-breaded Chicken Fingerz, fresh toppings, bold sauces… all wrapped up into a full meal. Chicken Bacon Ranch, Buffalo Blue, and Asian Zensation, all available for a limited time. If you’ve ever been let down by small wraps… this is not that. Go try the GIANT Chicken Finger Wrap lineup at your nearest Zaxbys. #Zaxbys #zaxbyspartner
1.41M
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5mo ago
realzaxbys
#ad @realzaxbys just dropped their GIANT Chicken Finger Wraps and these things are PACKED. Three hand-breaded Chicken Fingerz, fresh toppings, bold sauces… all wrapped up into a full meal. Chicken Bacon Ranch, Buffalo Blue, and Asian Zensation, all available for a limited time. If you’ve ever been let down by small wraps… this is not that. Go try the GIANT Chicken Finger Wrap lineup at your nearest Zaxbys. #Zaxbys #zaxbyspartner
#Ad Welcome to @realzaxbys where the Zs are mandatory 😭💀 #Zaxbys #ZaxbysPartner
1.38M
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8mo ago
realzaxbys
#Ad Welcome to @realzaxbys where the Zs are mandatory 😭💀 #Zaxbys #ZaxbysPartner
On the eighth day of Saucemas, 2 Chainz gave to me … a FREE Zensation Wrap with $20 purchase. Only in the Zaxbys app 12/8-12/14 for Zax Rewardz members. Get wrappin’.
1.37M
25.5K
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10mo ago
realzaxbys
On the eighth day of Saucemas, 2 Chainz gave to me … a FREE Zensation Wrap with $20 purchase. Only in the Zaxbys app 12/8-12/14 for Zax Rewardz members. Get wrappin’.
#ad The perfect way to start a cozy Christmas night with the @realzaxbys Cookie Butter Handcrafted Milkshake. The cinnamon-spice cookie pieces and festive toppings make it an easy holiday favorite. It’s available for a limited time, so grab one while it’s here. #zaxbys #zaxbyspartner #christmas #nightroutine
1.36M
26.4K
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11mo ago
realzaxbys
#ad The perfect way to start a cozy Christmas night with the @realzaxbys Cookie Butter Handcrafted Milkshake. The cinnamon-spice cookie pieces and festive toppings make it an easy holiday favorite. It’s available for a limited time, so grab one while it’s here. #zaxbys #zaxbyspartner #christmas #nightroutine

ZAXBYS (@realzaxbys) Instagram Stats & Analytics

ZAXBYS (@realzaxbys) has 199K Instagram followers with a 1.29% engagement rate over the past 12 months. Across 304 posts, ZAXBYS received 1.70M total likes and 115M impressions, averaging 5.59K likes per post. This page tracks ZAXBYS's performance metrics, top content, and engagement trends — updated daily. To benchmark @realzaxbys against other accounts, use Socialpruf's Instagram competitor analysis tool.

ZAXBYS (@realzaxbys) Instagram Analytics FAQ

How many Instagram followers does ZAXBYS have?+
ZAXBYS (@realzaxbys) has 199K Instagram followers as of October 2026.
What is ZAXBYS's Instagram engagement rate?+
ZAXBYS's Instagram engagement rate is 1.29% over the last 12 months, based on 304 posts.
How many likes does ZAXBYS get on Instagram?+
ZAXBYS received 1.70M total likes across 304 posts in the last 12 months, averaging 5.59K likes per post.
How many Instagram impressions does ZAXBYS get?+
ZAXBYS's Instagram content generated 115M total impressions over the last 12 months.
Can I compare ZAXBYS with other Instagram accounts?+
Yes. Add @realzaxbys to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.