NewGet @oddmuselondon's full report
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followers
1.04M
impressions
33.0M
likes
535K
comments
18.1K
posts
293
engagement
1.91%
emv
$817K
Average per post
113K

Key Metrics

Distributions

Top Content

Everyone’s favourite, sold out and on pre order 🤍
2.26M
28.3K
436
4w ago
oddmuselondon
Everyone’s favourite, sold out and on pre order 🤍
You’re not crying, we are 🥹🩵 Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
1.90M
37.7K
79
8mo ago
oddmuselondon
You’re not crying, we are 🥹🩵 Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
1.61M
43.0K
69
8mo ago
oddmuselondon
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
A little peek into our design notes ✨ The cinch was never in question. A few tweaks later, she was centre-court approved.
1.20M
29.5K
555
3mo ago
oddmuselondon
A little peek into our design notes ✨ The cinch was never in question. A few tweaks later, she was centre-court approved.
Cinch has always been our signature...Tailored Touch, coming soon 🪡 Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
1.11M
56.5K
595
8mo ago
oddmuselondon
Cinch has always been our signature...Tailored Touch, coming soon 🪡 Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
A clear favourite, happy chic week to all celebrating
983K
27.0K
411
1mo ago
oddmuselondon
A clear favourite, happy chic week to all celebrating
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
535K
6.19K
69
11mo ago
oddmuselondon
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
511K
6.53K
133
5mo ago
oddmuselondon
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
You’ve been following since 2023, when we dropped the always iconic Strapless Dress. We’re discontinuing this style despite its importance to us! Our farewell sale is officially on day 3, and ending soon. Say goodbye to the Strapless dress, currently 50% off and your last chance to get 🤍
486K
3.44K
9
2mo ago
oddmuselondon
You’ve been following since 2023, when we dropped the always iconic Strapless Dress. We’re discontinuing this style despite its importance to us! Our farewell sale is officially on day 3, and ending soon. Say goodbye to the Strapless dress, currently 50% off and your last chance to get 🤍
That first sample come in with virtually no notes, we knew we had to make it a moment… everyone’s favourite ahead of tomorrows launch 📻
421K
12.4K
165
4mo ago
oddmuselondon
That first sample come in with virtually no notes, we knew we had to make it a moment… everyone’s favourite ahead of tomorrows launch 📻
And that’s on knowing your customers journey ✨
420K
5.74K
46
4mo ago
oddmuselondon
And that’s on knowing your customers journey ✨
🔔COMPETITION CLOSED - WINNER CONTACTED 🔔 To celebrate the opening of our New Bond Street Townhouse, we’re giving one lucky duo the ultimate Muse experience in partnership with @addisonleecabs and @bigmamma.uk ✨Chauffeured by Addison Lee to our new Bond Street Townhouse in style ✨A private styling session with our in-house stylist in our VIP suite ✨Odd Muse Gift Voucher worth £500 for you and your guest ✨Dinner for two at @bigmamma.uk plush Italo-American restaurant Carlotta in Marylebone To enter: ✨Follow @oddmuselondon, @addisonleecabs & @bigmamma.uk ✨Comment below tagging your plus one ✨Reshare this post to your story Winners will be announced Wednesday 15th. Good luck, Muses ❤️ T&Cs apply.
353K
4.31K
4.76K
11mo ago
oddmuselondon
🔔COMPETITION CLOSED - WINNER CONTACTED 🔔 To celebrate the opening of our New Bond Street Townhouse, we’re giving one lucky duo the ultimate Muse experience in partnership with @addisonleecabs and @bigmamma.uk ✨Chauffeured by Addison Lee to our new Bond Street Townhouse in style ✨A private styling session with our in-house stylist in our VIP suite ✨Odd Muse Gift Voucher worth £500 for you and your guest ✨Dinner for two at @bigmamma.uk plush Italo-American restaurant Carlotta in Marylebone To enter: ✨Follow @oddmuselondon, @addisonleecabs & @bigmamma.uk ✨Comment below tagging your plus one ✨Reshare this post to your story Winners will be announced Wednesday 15th. Good luck, Muses ❤️ T&Cs apply.
A rare but beautiful occasion
332K
6.35K
62
3mo ago
oddmuselondon
A rare but beautiful occasion
See you tomorrow, our farewell sale as we discontinue some lines that made us who we are today and will live forever in your wardrobe 🤍
277K
4.19K
18
2mo ago
oddmuselondon
See you tomorrow, our farewell sale as we discontinue some lines that made us who we are today and will live forever in your wardrobe 🤍
Did anyone spot the reference? Back and better as part of our party collection… 🪩
272K
3.01K
31
11mo ago
oddmuselondon
Did anyone spot the reference? Back and better as part of our party collection… 🪩
Linen the Odd Muse way 🤍
262K
hidden
21
3mo ago
oddmuselondon
Linen the Odd Muse way 🤍
So new for Odd Muse but so loved 🤍
255K
2.89K
23
3mo ago
oddmuselondon
So new for Odd Muse but so loved 🤍
We can finally confirm the rumours… After over a year of teasing, she’s real. She’s 100% suede. And she’s finally ready. The Suede Jacket launches exclusively in our New Bond Street & New York store this Saturday, before launching online Wednesday. Thank you for respecting our privacy during this historic moment.
250K
hidden
76
1mo ago
oddmuselondon
We can finally confirm the rumours… After over a year of teasing, she’s real. She’s 100% suede. And she’s finally ready. The Suede Jacket launches exclusively in our New Bond Street & New York store this Saturday, before launching online Wednesday. Thank you for respecting our privacy during this historic moment.
Creating best sellers at Odd Muse… I have also loved screaming “polka pearls” at any given chance
244K
3.03K
41
11mo ago
oddmuselondon
Creating best sellers at Odd Muse… I have also loved screaming “polka pearls” at any given chance
Something’s coming…
241K
3.14K
102
10mo ago
oddmuselondon
Something’s coming…

Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Stats & Analytics

Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.04M Instagram followers with a 1.91% engagement rate over the past 12 months. Across 293 posts, Odd Muse | British Luxury Fashion received 535K total likes and 33.0M impressions, averaging 1.83K likes per post. This page tracks Odd Muse | British Luxury Fashion's performance metrics, top content, and engagement trends — updated daily.

Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Analytics FAQ

How many Instagram followers does Odd Muse | British Luxury Fashion have?+
Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.04M Instagram followers as of September 2026.
What is Odd Muse | British Luxury Fashion's Instagram engagement rate?+
Odd Muse | British Luxury Fashion's Instagram engagement rate is 1.91% over the last 12 months, based on 293 posts.
How many likes does Odd Muse | British Luxury Fashion get on Instagram?+
Odd Muse | British Luxury Fashion received 535K total likes across 293 posts in the last 12 months, averaging 1.83K likes per post.
How many Instagram impressions does Odd Muse | British Luxury Fashion get?+
Odd Muse | British Luxury Fashion's Instagram content generated 33.0M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.