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followers
997K
impressions
32.3M
likes
612K
comments
17.4K
posts
319
engagement
1.87%
emv
$821K
Average per post
101K

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You’re not crying, we are 🥹🩵 Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
1.87M
37.7K
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4mo ago
oddmuselondon
You’re not crying, we are 🥹🩵 Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
1.57M
42.7K
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4mo ago
oddmuselondon
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
Cinch has always been our signature...Tailored Touch, coming soon 🪡 Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
1.04M
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3mo ago
oddmuselondon
Cinch has always been our signature...Tailored Touch, coming soon 🪡 Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
I never knew how much I needed to see a mother–daughter duo in their full Odd Muse moment 🤍
828K
10.2K
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9mo ago
oddmuselondon
I never knew how much I needed to see a mother–daughter duo in their full Odd Muse moment 🤍
We’re home from Miami post our Resort shoot and we decided to leak one dress from the collection you wait all year for. This shape is so new for Odd Muse, and this summer we have truly nailed the Odd Muse midi. Soft but sexy, comfortable but flattering. It’s perfect in every way. We have lots of classic Odd Muse shapes coming but given the reaction on our founders socials, this could well be the new predicted best seller… what do we think? 👀
763K
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319
12mo ago
oddmuselondon
We’re home from Miami post our Resort shoot and we decided to leak one dress from the collection you wait all year for. This shape is so new for Odd Muse, and this summer we have truly nailed the Odd Muse midi. Soft but sexy, comfortable but flattering. It’s perfect in every way. We have lots of classic Odd Muse shapes coming but given the reaction on our founders socials, this could well be the new predicted best seller… what do we think? 👀
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
533K
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6mo ago
oddmuselondon
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
455K
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1w ago
oddmuselondon
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
And that’s how you launch a collection🤍 Resort 2025, you was everything we worked so hard for. All pre order units are online, with limited immediate lines available. Roll on Drop 2 🌴
423K
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11mo ago
oddmuselondon
And that’s how you launch a collection🤍 Resort 2025, you was everything we worked so hard for. All pre order units are online, with limited immediate lines available. Roll on Drop 2 🌴
Seven Bridesmaids, All In Odd Muse. Possibly our favourite wedding content yet, because nothing beats a Muse bridesmaid!🥹🕊️💭✨ @kirstencameron_ 👰🏻‍♀️
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11mo ago
oddmuselondon
Seven Bridesmaids, All In Odd Muse. Possibly our favourite wedding content yet, because nothing beats a Muse bridesmaid!🥹🕊️💭✨ @kirstencameron_ 👰🏻‍♀️
🔔COMPETITION CLOSED - WINNER CONTACTED 🔔 To celebrate the opening of our New Bond Street Townhouse, we’re giving one lucky duo the ultimate Muse experience in partnership with @addisonleecabs and @bigmamma.uk ✨Chauffeured by Addison Lee to our new Bond Street Townhouse in style ✨A private styling session with our in-house stylist in our VIP suite ✨Odd Muse Gift Voucher worth £500 for you and your guest ✨Dinner for two at @bigmamma.uk plush Italo-American restaurant Carlotta in Marylebone To enter: ✨Follow @oddmuselondon, @addisonleecabs & @bigmamma.uk ✨Comment below tagging your plus one ✨Reshare this post to your story Winners will be announced Wednesday 15th. Good luck, Muses ❤️ T&Cs apply.
352K
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4.77K
7mo ago
oddmuselondon
🔔COMPETITION CLOSED - WINNER CONTACTED 🔔 To celebrate the opening of our New Bond Street Townhouse, we’re giving one lucky duo the ultimate Muse experience in partnership with @addisonleecabs and @bigmamma.uk ✨Chauffeured by Addison Lee to our new Bond Street Townhouse in style ✨A private styling session with our in-house stylist in our VIP suite ✨Odd Muse Gift Voucher worth £500 for you and your guest ✨Dinner for two at @bigmamma.uk plush Italo-American restaurant Carlotta in Marylebone To enter: ✨Follow @oddmuselondon, @addisonleecabs & @bigmamma.uk ✨Comment below tagging your plus one ✨Reshare this post to your story Winners will be announced Wednesday 15th. Good luck, Muses ❤️ T&Cs apply.
& your point is…
309K
11.0K
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10mo ago
oddmuselondon
& your point is…
Women in Bentley’s in unreleased Odd Muse was a real niche dream of mine, but here we are <3 more pre fall 25 pieces coming next week…
296K
3.43K
41
8mo ago
oddmuselondon
Women in Bentley’s in unreleased Odd Muse was a real niche dream of mine, but here we are <3 more pre fall 25 pieces coming next week…
Introducing the Odd Muse Townhouse, opening Oct 4th on none other than the iconic, New Bond Street. Our most elevated retail experience to date. You might notice here at Odd Muse, we never like to sit still. For the past 5 years, I have made it our mission to keep pushing this brand to its furthest potential. I have to admit, I never thought a 5 story townhouse on London’s most prestigious shopping street was quite in our future. I began to float the idea of opening a store on New Bond Street last year… I was told no, I was told I could open elsewhere, I didn’t need to take on New Bond Street. But, Odd Muse is all about standing tall in luxury conversations and inviting our community into a world luxury fashion previously didn’t think to invite them into. This space is all of ours, and we welcome you to enjoy it anytime, shopping or no shopping. This space is just as much yours, as it is ours. I hope to see you all at our grand opening on Oct 4th 🥲 we have some amazing surprises & even some guests in the queue… Thank you, beyond words. Bond Street, meet your muse 💗
293K
11.7K
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7mo ago
oddmuselondon
Introducing the Odd Muse Townhouse, opening Oct 4th on none other than the iconic, New Bond Street. Our most elevated retail experience to date. You might notice here at Odd Muse, we never like to sit still. For the past 5 years, I have made it our mission to keep pushing this brand to its furthest potential. I have to admit, I never thought a 5 story townhouse on London’s most prestigious shopping street was quite in our future. I began to float the idea of opening a store on New Bond Street last year… I was told no, I was told I could open elsewhere, I didn’t need to take on New Bond Street. But, Odd Muse is all about standing tall in luxury conversations and inviting our community into a world luxury fashion previously didn’t think to invite them into. This space is all of ours, and we welcome you to enjoy it anytime, shopping or no shopping. This space is just as much yours, as it is ours. I hope to see you all at our grand opening on Oct 4th 🥲 we have some amazing surprises & even some guests in the queue… Thank you, beyond words. Bond Street, meet your muse 💗
From the streets of Paris to the beaches of Miami🌴
278K
1.93K
8
10mo ago
oddmuselondon
From the streets of Paris to the beaches of Miami🌴
Did anyone spot the reference? Back and better as part of our party collection… 🪩
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6mo ago
oddmuselondon
Did anyone spot the reference? Back and better as part of our party collection… 🪩
From the streets of Paris to Miami Beach 🤍 Resort 01
257K
3.21K
16
11mo ago
oddmuselondon
From the streets of Paris to Miami Beach 🤍 Resort 01
Creating best sellers at Odd Muse… I have also loved screaming “polka pearls” at any given chance
244K
3.03K
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6mo ago
oddmuselondon
Creating best sellers at Odd Muse… I have also loved screaming “polka pearls” at any given chance
Something’s coming…
240K
3.15K
103
5mo ago
oddmuselondon
Something’s coming…
I wanted to do print this year, but I’ve also debated whether prints can be considered timeless in your wardrobes. So we landed on polka dots, because along with stripes, I feel these sit as the most timeless prints that you can reference season upon season. With that, we wanted to do a shape for everyone & I am so excited to introduce some newer shapes for Odd Muse, while still keeping that super feminine, flattering features that make an Odd Muse dress so recognisable. This collection is being received so well, and I am so glad you all love. We launch this coming Thursday (29th, 9:00AM BST) 🤍
238K
4.20K
35
11mo ago
oddmuselondon
I wanted to do print this year, but I’ve also debated whether prints can be considered timeless in your wardrobes. So we landed on polka dots, because along with stripes, I feel these sit as the most timeless prints that you can reference season upon season. With that, we wanted to do a shape for everyone & I am so excited to introduce some newer shapes for Odd Muse, while still keeping that super feminine, flattering features that make an Odd Muse dress so recognisable. This collection is being received so well, and I am so glad you all love. We launch this coming Thursday (29th, 9:00AM BST) 🤍
from shooting in my bedroom with a team of 1 (me) to shooting in Miami with a team of 60 making Odd Muse happen every single day. So grateful 🤍
233K
4.57K
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11mo ago
oddmuselondon
from shooting in my bedroom with a team of 1 (me) to shooting in Miami with a team of 60 making Odd Muse happen every single day. So grateful 🤍

Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Stats & Analytics

Odd Muse | British Luxury Fashion (@oddmuselondon) has 997K Instagram followers with a 1.87% engagement rate over the past 12 months. Across 319 posts, Odd Muse | British Luxury Fashion received 612K total likes and 26.2M impressions, averaging 1.92K likes per post. This page tracks Odd Muse | British Luxury Fashion's performance metrics, top content, and engagement trends — updated daily.

Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Analytics FAQ

How many Instagram followers does Odd Muse | British Luxury Fashion have?+
Odd Muse | British Luxury Fashion (@oddmuselondon) has 997K Instagram followers as of May 2026.
What is Odd Muse | British Luxury Fashion's Instagram engagement rate?+
Odd Muse | British Luxury Fashion's Instagram engagement rate is 1.87% over the last 12 months, based on 319 posts.
How many likes does Odd Muse | British Luxury Fashion get on Instagram?+
Odd Muse | British Luxury Fashion received 612K total likes across 319 posts in the last 12 months, averaging 1.92K likes per post.
How many Instagram impressions does Odd Muse | British Luxury Fashion get?+
Odd Muse | British Luxury Fashion's Instagram content generated 26.2M total impressions over the last 12 months.