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followers
1.03M
impressions
32.7M
likes
557K
comments
18.1K
posts
305
engagement
1.99%
emv
$816K
Average per post
107K
Key Metrics
Impressions
monthly
Distributions
Content
1.90M
37.7K
79
8mo ago
oddmuselondon
You’re not crying, we are 🥹🩵
Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
1.61M
43.1K
69
8mo ago
oddmuselondon
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
1.17M
29.1K
551
2mo ago
oddmuselondon
A little peek into our design notes ✨
The cinch was never in question. A few tweaks later, she was centre-court approved.
1.11M
56.6K
596
7mo ago
oddmuselondon
Cinch has always been our signature...Tailored Touch, coming soon 🪡
Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
964K
26.6K
410
3w ago
oddmuselondon
A clear favourite, happy chic week to all celebrating
582K
17.1K
54
1w ago
oddmuselondon
Everyone’s favourite, sold out and on pre order 🤍
535K
6.19K
69
10mo ago
oddmuselondon
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
511K
6.53K
136
4mo ago
oddmuselondon
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
481K
3.40K
9
1mo ago
oddmuselondon
You’ve been following since 2023, when we dropped the always iconic Strapless Dress. We’re discontinuing this style despite its importance to us! Our farewell sale is officially on day 3, and ending soon. Say goodbye to the Strapless dress, currently 50% off and your last chance to get 🤍
420K
12.3K
165
4mo ago
oddmuselondon
That first sample come in with virtually no notes, we knew we had to make it a moment… everyone’s favourite ahead of tomorrows launch 📻
420K
5.74K
46
3mo ago
oddmuselondon
And that’s on knowing your customers journey ✨
353K
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4.77K
11mo ago
oddmuselondon
🔔COMPETITION CLOSED - WINNER CONTACTED 🔔
To celebrate the opening of our New Bond Street Townhouse, we’re giving one lucky duo the ultimate Muse experience in partnership with @addisonleecabs and @bigmamma.uk
✨Chauffeured by Addison Lee to our new Bond Street Townhouse in style
✨A private styling session with our in-house stylist in our VIP suite
✨Odd Muse Gift Voucher worth £500 for you and your guest
✨Dinner for two at @bigmamma.uk plush Italo-American restaurant Carlotta in Marylebone
To enter:
✨Follow @oddmuselondon, @addisonleecabs & @bigmamma.uk
✨Comment below tagging your plus one
✨Reshare this post to your story
Winners will be announced Wednesday 15th. Good luck, Muses ❤️ T&Cs apply.
331K
6.35K
62
3mo ago
oddmuselondon
A rare but beautiful occasion
297K
3.43K
41
12mo ago
oddmuselondon
Women in Bentley’s in unreleased Odd Muse was a real niche dream of mine, but here we are <3 more pre fall 25 pieces coming next week…
294K
11.8K
267
11mo ago
oddmuselondon
Introducing the Odd Muse Townhouse, opening Oct 4th on none other than the iconic, New Bond Street.
Our most elevated retail experience to date. You might notice here at Odd Muse, we never like to sit still. For the past 5 years, I have made it our mission to keep pushing this brand to its furthest potential. I have to admit, I never thought a 5 story townhouse on London’s most prestigious shopping street was quite in our future.
I began to float the idea of opening a store on New Bond Street last year… I was told no, I was told I could open elsewhere, I didn’t need to take on New Bond Street. But, Odd Muse is all about standing tall in luxury conversations and inviting our community into a world luxury fashion previously didn’t think to invite them into.
This space is all of ours, and we welcome you to enjoy it anytime, shopping or no shopping. This space is just as much yours, as it is ours.
I hope to see you all at our grand opening on Oct 4th 🥲 we have some amazing surprises & even some guests in the queue…
Thank you, beyond words.
Bond Street, meet your muse 💗
275K
4.19K
18
1mo ago
oddmuselondon
See you tomorrow, our farewell sale as we discontinue some lines that made us who we are today and will live forever in your wardrobe 🤍
272K
3.01K
31
11mo ago
oddmuselondon
Did anyone spot the reference? Back and better as part of our party collection… 🪩
262K
hidden
21
3mo ago
oddmuselondon
Linen the Odd Muse way 🤍
254K
2.89K
22
3mo ago
oddmuselondon
So new for Odd Muse but so loved 🤍
244K
3.03K
41
10mo ago
oddmuselondon
Creating best sellers at Odd Muse… I have also loved screaming “polka pearls” at any given chance
Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Stats & Analytics
Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.03M Instagram followers with a 1.99% engagement rate over the past 12 months. Across 305 posts, Odd Muse | British Luxury Fashion received 557K total likes and 28.6M impressions, averaging 1.83K likes per post. This page tracks Odd Muse | British Luxury Fashion's performance metrics, top content, and engagement trends — updated daily.
Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Analytics FAQ
How many Instagram followers does Odd Muse | British Luxury Fashion have?+
Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.03M Instagram followers as of September 2026.
What is Odd Muse | British Luxury Fashion's Instagram engagement rate?+
Odd Muse | British Luxury Fashion's Instagram engagement rate is 1.99% over the last 12 months, based on 305 posts.
How many likes does Odd Muse | British Luxury Fashion get on Instagram?+
Odd Muse | British Luxury Fashion received 557K total likes across 305 posts in the last 12 months, averaging 1.83K likes per post.
How many Instagram impressions does Odd Muse | British Luxury Fashion get?+
Odd Muse | British Luxury Fashion's Instagram content generated 28.6M total impressions over the last 12 months.