NewGet @oddmuselondon's full report
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followers
1.05M
impressions
33.0M
likes
536K
comments
13.4K
posts
295
engagement
1.92%
emv
$812K
Average per post
112K

Key Metrics

Distributions

Top Content

Everyone’s favourite, sold out and on pre order 🤍
2.58M
36.1K
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1mo ago
oddmuselondon
Everyone’s favourite, sold out and on pre order 🤍
You’re not crying, we are 🥹🩵

Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
1.90M
37.7K
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9mo ago
oddmuselondon
You’re not crying, we are 🥹🩵 Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
1.61M
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9mo ago
oddmuselondon
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
A little peek into our design notes ✨

The cinch was never in question. A few tweaks later, she was centre-court approved.
1.20M
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3mo ago
oddmuselondon
A little peek into our design notes ✨ The cinch was never in question. A few tweaks later, she was centre-court approved.
Cinch has always been our signature...Tailored Touch, coming soon 🪡

Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
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8mo ago
oddmuselondon
Cinch has always been our signature...Tailored Touch, coming soon 🪡 Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
A clear favourite, happy chic week to all celebrating
989K
27.1K
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2mo ago
oddmuselondon
A clear favourite, happy chic week to all celebrating
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
535K
6.19K
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11mo ago
oddmuselondon
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
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5mo ago
oddmuselondon
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
You’ve been following since 2023, when we dropped the always iconic Strapless Dress. We’re discontinuing this style despite its importance to us! Our farewell sale is officially on day 3, and ending soon. Say goodbye to the Strapless dress, currently 50% off and your last chance to get 🤍
492K
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2mo ago
oddmuselondon
You’ve been following since 2023, when we dropped the always iconic Strapless Dress. We’re discontinuing this style despite its importance to us! Our farewell sale is officially on day 3, and ending soon. Say goodbye to the Strapless dress, currently 50% off and your last chance to get 🤍
That first sample come in with virtually no notes, we knew we had to make it a moment… everyone’s favourite ahead of tomorrows launch 📻
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5mo ago
oddmuselondon
That first sample come in with virtually no notes, we knew we had to make it a moment… everyone’s favourite ahead of tomorrows launch 📻
And that’s on knowing your customers journey ✨
421K
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5mo ago
oddmuselondon
And that’s on knowing your customers journey ✨
POV you created THE Christmas Day dress, live on Wednesday 💙
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1w ago
oddmuselondon
POV you created THE Christmas Day dress, live on Wednesday 💙
A rare but beautiful occasion
332K
6.36K
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4mo ago
oddmuselondon
A rare but beautiful occasion
See you tomorrow, our farewell sale as we discontinue some lines that made us who we are today and will live forever in your wardrobe 🤍
279K
4.20K
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2mo ago
oddmuselondon
See you tomorrow, our farewell sale as we discontinue some lines that made us who we are today and will live forever in your wardrobe 🤍
Linen the Odd Muse way 🤍
263K
hidden
21
4mo ago
oddmuselondon
Linen the Odd Muse way 🤍
We can finally confirm the rumours…

After over a year of teasing, she’s real. She’s 100% suede. And she’s finally ready. 

The Suede Jacket launches exclusively in our New Bond Street & New York store this Saturday, before launching online Wednesday.

Thank you for respecting our privacy during this historic moment.
257K
hidden
76
2mo ago
oddmuselondon
We can finally confirm the rumours… After over a year of teasing, she’s real. She’s 100% suede. And she’s finally ready. The Suede Jacket launches exclusively in our New Bond Street & New York store this Saturday, before launching online Wednesday. Thank you for respecting our privacy during this historic moment.
So new for Odd Muse but so loved 🤍
255K
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4mo ago
oddmuselondon
So new for Odd Muse but so loved 🤍
Chic season, in motion… 🍂 Odd Muse AW26 is online now to preview. Drop 1 live 19.08.26
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2mo ago
oddmuselondon
Chic season, in motion… 🍂 Odd Muse AW26 is online now to preview. Drop 1 live 19.08.26
Can we have a moment for the Black Appliqué Mini? The details deserve your attention.

The silhouette, the embellishments… we love everything about this one.
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5d ago
oddmuselondon
Can we have a moment for the Black Appliqué Mini? The details deserve your attention. The silhouette, the embellishments… we love everything about this one.
Something’s coming…
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10mo ago
oddmuselondon
Something’s coming…

Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Stats & Analytics

Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.05M Instagram followers with a 1.92% engagement rate over the past 12 months. Across 295 posts, Odd Muse | British Luxury Fashion received 536K total likes and 33.0M impressions, averaging 1.82K likes per post. This page tracks Odd Muse | British Luxury Fashion's performance metrics, top content, and engagement trends — updated daily. To benchmark @oddmuselondon against other accounts, use Socialpruf's Instagram competitor analysis tool.

Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Analytics FAQ

How many Instagram followers does Odd Muse | British Luxury Fashion have?+
Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.05M Instagram followers as of October 2026.
What is Odd Muse | British Luxury Fashion's Instagram engagement rate?+
Odd Muse | British Luxury Fashion's Instagram engagement rate is 1.92% over the last 12 months, based on 295 posts.
How many likes does Odd Muse | British Luxury Fashion get on Instagram?+
Odd Muse | British Luxury Fashion received 536K total likes across 295 posts in the last 12 months, averaging 1.82K likes per post.
How many Instagram impressions does Odd Muse | British Luxury Fashion get?+
Odd Muse | British Luxury Fashion's Instagram content generated 33.0M total impressions over the last 12 months.
Can I compare Odd Muse | British Luxury Fashion with other Instagram accounts?+
Yes. Add @oddmuselondon to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.