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followers
1.02M
impressions
31.3M
likes
524K
comments
17.4K
posts
312
engagement
1.89%
emv
$779K
Average per post
100K
Key Metrics
Impressions
monthly
Distributions
Content
1.89M
37.8K
80
6mo ago
oddmuselondon
You’re not crying, we are 🥹🩵
Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
1.61M
43.2K
68
6mo ago
oddmuselondon
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
1.10M
56.7K
594
5mo ago
oddmuselondon
Cinch has always been our signature...Tailored Touch, coming soon 🪡
Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
915K
24.1K
502
1mo ago
oddmuselondon
A little peek into our design notes ✨
The cinch was never in question. A few tweaks later, she was centre-court approved.
829K
10.2K
33
11mo ago
oddmuselondon
I never knew how much I needed to see a mother–daughter duo in their full Odd Muse moment 🤍
534K
6.19K
69
9mo ago
oddmuselondon
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
507K
6.51K
136
3mo ago
oddmuselondon
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
418K
5.72K
46
2mo ago
oddmuselondon
And that’s on knowing your customers journey ✨
416K
12.3K
164
2mo ago
oddmuselondon
That first sample come in with virtually no notes, we knew we had to make it a moment… everyone’s favourite ahead of tomorrows launch 📻
353K
4.31K
4.77K
9mo ago
oddmuselondon
🔔COMPETITION CLOSED - WINNER CONTACTED 🔔
To celebrate the opening of our New Bond Street Townhouse, we’re giving one lucky duo the ultimate Muse experience in partnership with @addisonleecabs and @bigmamma.uk
✨Chauffeured by Addison Lee to our new Bond Street Townhouse in style
✨A private styling session with our in-house stylist in our VIP suite
✨Odd Muse Gift Voucher worth £500 for you and your guest
✨Dinner for two at @bigmamma.uk plush Italo-American restaurant Carlotta in Marylebone
To enter:
✨Follow @oddmuselondon, @addisonleecabs & @bigmamma.uk
✨Comment below tagging your plus one
✨Reshare this post to your story
Winners will be announced Wednesday 15th. Good luck, Muses ❤️ T&Cs apply.
328K
6.32K
62
1mo ago
oddmuselondon
A rare but beautiful occasion
296K
3.43K
41
10mo ago
oddmuselondon
Women in Bentley’s in unreleased Odd Muse was a real niche dream of mine, but here we are <3 more pre fall 25 pieces coming next week…
294K
11.8K
267
10mo ago
oddmuselondon
Introducing the Odd Muse Townhouse, opening Oct 4th on none other than the iconic, New Bond Street.
Our most elevated retail experience to date. You might notice here at Odd Muse, we never like to sit still. For the past 5 years, I have made it our mission to keep pushing this brand to its furthest potential. I have to admit, I never thought a 5 story townhouse on London’s most prestigious shopping street was quite in our future.
I began to float the idea of opening a store on New Bond Street last year… I was told no, I was told I could open elsewhere, I didn’t need to take on New Bond Street. But, Odd Muse is all about standing tall in luxury conversations and inviting our community into a world luxury fashion previously didn’t think to invite them into.
This space is all of ours, and we welcome you to enjoy it anytime, shopping or no shopping. This space is just as much yours, as it is ours.
I hope to see you all at our grand opening on Oct 4th 🥲 we have some amazing surprises & even some guests in the queue…
Thank you, beyond words.
Bond Street, meet your muse 💗
271K
3.01K
31
9mo ago
oddmuselondon
Did anyone spot the reference? Back and better as part of our party collection… 🪩
268K
2.13K
7
20h ago
oddmuselondon
You’ve been following since 2023, when we dropped the always iconic Strapless Dress. We’re discontinuing this style despite its importance to us! Our farewell sale is officially on day 3, and ending soon. Say goodbye to the Strapless dress, currently 50% off and your last chance to get 🤍
257K
hidden
21
1mo ago
oddmuselondon
Linen the Odd Muse way 🤍
249K
2.86K
22
1mo ago
oddmuselondon
So new for Odd Muse but so loved 🤍
244K
3.03K
41
9mo ago
oddmuselondon
Creating best sellers at Odd Muse… I have also loved screaming “polka pearls” at any given chance
241K
3.15K
102
8mo ago
oddmuselondon
Something’s coming…
231K
hidden
55
5mo ago
oddmuselondon
You’re invited…Preview our newest collection on our Coming Soon page now 🖤
Booked & Busy Launches Wednesday 25th February, 9am GMT ⏱️
Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Stats & Analytics
Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.02M Instagram followers with a 1.89% engagement rate over the past 12 months. Across 312 posts, Odd Muse | British Luxury Fashion received 524K total likes and 26.9M impressions, averaging 1.68K likes per post. This page tracks Odd Muse | British Luxury Fashion's performance metrics, top content, and engagement trends — updated daily.
Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Analytics FAQ
How many Instagram followers does Odd Muse | British Luxury Fashion have?+
Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.02M Instagram followers as of August 2026.
What is Odd Muse | British Luxury Fashion's Instagram engagement rate?+
Odd Muse | British Luxury Fashion's Instagram engagement rate is 1.89% over the last 12 months, based on 312 posts.
How many likes does Odd Muse | British Luxury Fashion get on Instagram?+
Odd Muse | British Luxury Fashion received 524K total likes across 312 posts in the last 12 months, averaging 1.68K likes per post.
How many Instagram impressions does Odd Muse | British Luxury Fashion get?+
Odd Muse | British Luxury Fashion's Instagram content generated 26.9M total impressions over the last 12 months.