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followers
1.00M
impressions
31.5M
likes
575K
comments
17.1K
posts
313
engagement
1.81%
emv
$796K
Average per post
101K
Key Metrics
Impressions
monthly
Distributions
Content
1.88M
37.8K
81
4mo ago
oddmuselondon
You’re not crying, we are 🥹🩵
Preview the full Bridesmaids collection via the link in our bio - coming soon ✨
1.59M
43.1K
66
4mo ago
oddmuselondon
POV: You chose Odd Muse for your Bridesmaids so your first look could look like this 🥹🤍
1.06M
54.0K
586
3mo ago
oddmuselondon
Cinch has always been our signature...Tailored Touch, coming soon 🪡
Preview the full collection online now. Launches Wednesday 4th February, 9am GMT ⏱️
828K
10.2K
33
9mo ago
oddmuselondon
I never knew how much I needed to see a mother–daughter duo in their full Odd Muse moment 🤍
668K
1.57K
11
3w ago
oddmuselondon
The girls who get it, get it
534K
6.20K
70
7mo ago
oddmuselondon
This felt so new for Odd Muse but with classic references such as a cinch and pearls, of course! It ended up being the best seller and selling out, now back on pre order ✨
481K
6.31K
135
1mo ago
oddmuselondon
We were obsessed with this blue as soon as we saw the fabric swatch… introducing Periwinkle Blue 💙
401K
5.53K
44
2w ago
oddmuselondon
And that’s on knowing your customers journey ✨
379K
11.2K
152
2w ago
oddmuselondon
That first sample come in with virtually no notes, we knew we had to make it a moment… everyone’s favourite ahead of tomorrows launch 📻
376K
3.03K
103
3w ago
oddmuselondon
Interrupting your scroll with an important broadcast…Odd Muse Resort season starts next week 📻
360K
14.4K
51
12mo ago
oddmuselondon
Seven Bridesmaids, All In Odd Muse. Possibly our favourite wedding content yet, because nothing beats a Muse bridesmaid!🥹🕊️💭✨
@kirstencameron_ 👰🏻♀️
352K
4.31K
4.77K
7mo ago
oddmuselondon
🔔COMPETITION CLOSED - WINNER CONTACTED 🔔
To celebrate the opening of our New Bond Street Townhouse, we’re giving one lucky duo the ultimate Muse experience in partnership with @addisonleecabs and @bigmamma.uk
✨Chauffeured by Addison Lee to our new Bond Street Townhouse in style
✨A private styling session with our in-house stylist in our VIP suite
✨Odd Muse Gift Voucher worth £500 for you and your guest
✨Dinner for two at @bigmamma.uk plush Italo-American restaurant Carlotta in Marylebone
To enter:
✨Follow @oddmuselondon, @addisonleecabs & @bigmamma.uk
✨Comment below tagging your plus one
✨Reshare this post to your story
Winners will be announced Wednesday 15th. Good luck, Muses ❤️ T&Cs apply.
309K
11.0K
61
11mo ago
oddmuselondon
& your point is…
296K
3.43K
41
8mo ago
oddmuselondon
Women in Bentley’s in unreleased Odd Muse was a real niche dream of mine, but here we are <3 more pre fall 25 pieces coming next week…
294K
11.7K
268
8mo ago
oddmuselondon
Introducing the Odd Muse Townhouse, opening Oct 4th on none other than the iconic, New Bond Street.
Our most elevated retail experience to date. You might notice here at Odd Muse, we never like to sit still. For the past 5 years, I have made it our mission to keep pushing this brand to its furthest potential. I have to admit, I never thought a 5 story townhouse on London’s most prestigious shopping street was quite in our future.
I began to float the idea of opening a store on New Bond Street last year… I was told no, I was told I could open elsewhere, I didn’t need to take on New Bond Street. But, Odd Muse is all about standing tall in luxury conversations and inviting our community into a world luxury fashion previously didn’t think to invite them into.
This space is all of ours, and we welcome you to enjoy it anytime, shopping or no shopping. This space is just as much yours, as it is ours.
I hope to see you all at our grand opening on Oct 4th 🥲 we have some amazing surprises & even some guests in the queue…
Thank you, beyond words.
Bond Street, meet your muse 💗
278K
1.93K
8
11mo ago
oddmuselondon
From the streets of Paris to the beaches of Miami🌴
271K
3.00K
31
7mo ago
oddmuselondon
Did anyone spot the reference? Back and better as part of our party collection… 🪩
244K
3.03K
41
7mo ago
oddmuselondon
Creating best sellers at Odd Muse… I have also loved screaming “polka pearls” at any given chance
240K
3.15K
103
6mo ago
oddmuselondon
Something’s coming…
233K
4.57K
95
12mo ago
oddmuselondon
from shooting in my bedroom with a team of 1 (me) to shooting in Miami with a team of 60 making Odd Muse happen every single day. So grateful 🤍
Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Stats & Analytics
Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.00M Instagram followers with a 1.81% engagement rate over the past 12 months. Across 313 posts, Odd Muse | British Luxury Fashion received 575K total likes and 25.7M impressions, averaging 1.84K likes per post. This page tracks Odd Muse | British Luxury Fashion's performance metrics, top content, and engagement trends — updated daily.
Odd Muse | British Luxury Fashion (@oddmuselondon) Instagram Analytics FAQ
How many Instagram followers does Odd Muse | British Luxury Fashion have?+
Odd Muse | British Luxury Fashion (@oddmuselondon) has 1.00M Instagram followers as of June 2026.
What is Odd Muse | British Luxury Fashion's Instagram engagement rate?+
Odd Muse | British Luxury Fashion's Instagram engagement rate is 1.81% over the last 12 months, based on 313 posts.
How many likes does Odd Muse | British Luxury Fashion get on Instagram?+
Odd Muse | British Luxury Fashion received 575K total likes across 313 posts in the last 12 months, averaging 1.84K likes per post.
How many Instagram impressions does Odd Muse | British Luxury Fashion get?+
Odd Muse | British Luxury Fashion's Instagram content generated 25.7M total impressions over the last 12 months.