NewGet @carhartt's full report
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followers
1.88M
impressions
26.0M
likes
626K
comments
5.96K
posts
199
engagement
1.86%
emv
$683K
Average per post
130K

Key Metrics

Distributions

Top Content

Carhartt is proud to outfit the skilled crews who found their calling on The Road, a new music competition series. Click the link in our bio to see what it takes to make this show possible at Carhartt.com/jointhetrades. And tune in to @theroadcbs, Sundays on CBS and streaming on Paramount+
1.09M
1.65K
15
11mo ago
carhartt
Carhartt is proud to outfit the skilled crews who found their calling on The Road, a new music competition series. Click the link in our bio to see what it takes to make this show possible at Carhartt.com/jointhetrades. And tune in to @theroadcbs, Sundays on CBS and streaming on Paramount+
Every touring show needs a mastermind to build the set in a new venue every night. On The Road, that’s “The Farkitect.” Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
900K
1.26K
20
10mo ago
carhartt
Every touring show needs a mastermind to build the set in a new venue every night. On The Road, that’s “The Farkitect.” Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
For long days on The Road, the crew turns to Carhartt. Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
858K
2.30K
27
11mo ago
carhartt
For long days on The Road, the crew turns to Carhartt. Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
We named it the Crafted Series for a reason.
822K
22.1K
82
9mo ago
carhartt
We named it the Crafted Series for a reason.
Order up! Grab a new Carhartt x @47 Dyed hat while they’re still hot.
638K
16.2K
65
6mo ago
carhartt
Order up! Grab a new Carhartt x @47 Dyed hat while they’re still hot.
Carhartt x @Ford: limited-edition gear built for people who build.​ Inspired by the grit of every auto garage, this collection brings together two Detroit brands with a shared commitment to durability, innovation, and workwear that’s built to keep up.​
601K
28.1K
183
1mo ago
carhartt
Carhartt x @Ford: limited-edition gear built for people who build.​ Inspired by the grit of every auto garage, this collection brings together two Detroit brands with a shared commitment to durability, innovation, and workwear that’s built to keep up.​
Meet the road pirates who make The Road happen. Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
504K
1.51K
15
11mo ago
carhartt
Meet the road pirates who make The Road happen. Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
Carhartt is proud to outfit the behind-the-scenes crews who build something from nothing on The Road, a new music competition series. Watch @theroadcbs, Sundays on CBS and streaming on Paramount+
484K
1.14K
12
11mo ago
carhartt
Carhartt is proud to outfit the behind-the-scenes crews who build something from nothing on The Road, a new music competition series. Watch @theroadcbs, Sundays on CBS and streaming on Paramount+
Two legends of the job site are joining forces to support the backbone of the #EssentialEconomy. #FordPro #SuperDuty
482K
11.0K
215
8mo ago
carhartt
Two legends of the job site are joining forces to support the backbone of the #EssentialEconomy. #FordPro #SuperDuty
To every generation of hardworking people: thank you. Here’s to another year of showing up.
481K
19.2K
29
9mo ago
carhartt
To every generation of hardworking people: thank you. Here’s to another year of showing up.
These crew members went from small towns to big stages on The Road, a new music competition series. Watch @theroadcbs, Sundays on CBS and streaming on Paramount+
460K
1.54K
12
11mo ago
carhartt
These crew members went from small towns to big stages on The Road, a new music competition series. Watch @theroadcbs, Sundays on CBS and streaming on Paramount+
Clocking in with a shared commitment to the skilled trades. Stay tuned for limited-edition Carhartt x @Ford gear next week.
444K
17.6K
138
1mo ago
carhartt
Clocking in with a shared commitment to the skilled trades. Stay tuned for limited-edition Carhartt x @Ford gear next week.
Rugged by trade. Refined by design. The first-ever F-150® Carhartt® Package is here, built for the ones who don’t clock out early.
435K
12.7K
336
1mo ago
carhartt
Rugged by trade. Refined by design. The first-ever F-150® Carhartt® Package is here, built for the ones who don’t clock out early.
Everything Ford and @Carhartt stand for. Now in one truck. The 2027 Super Duty Carhartt.
398K
10.7K
170
5mo ago
carhartt
Everything Ford and @Carhartt stand for. Now in one truck. The 2027 Super Duty Carhartt.
Fuchsia-d get this new color while you can.
350K
10.5K
195
9mo ago
carhartt
Fuchsia-d get this new color while you can.
Carhartt supports healthy and accessible farming and food systems, and the hardworking farmers who deliver food to our tables year round. Carhartt and @Metallica's Foundation, @AllWithinMyHandsFoundation, are partnering with @FeedingAmerica to help people access food without judgment or stigma and make more family gatherings possible.
341K
13.7K
35
11mo ago
carhartt
Carhartt supports healthy and accessible farming and food systems, and the hardworking farmers who deliver food to our tables year round. Carhartt and @Metallica's Foundation, @AllWithinMyHandsFoundation, are partnering with @FeedingAmerica to help people access food without judgment or stigma and make more family gatherings possible.
Are the Carhartts back on?? Not yet. But this year, we’ve got a direct line with the boss himself.
324K
13.1K
193
2w ago
carhartt
Are the Carhartts back on?? Not yet. But this year, we’ve got a direct line with the boss himself.
This Giving Tuesday, we're partnering with Metallica's Foundation, @allwithinmyhandsfoundation, to donate $500,000 to help provide 5 million meals* through @feedingamerica. You can make a difference too. One dollar = 10 meals for people facing hunger. Click the link in our bio to learn more.
302K
12.1K
22
10mo ago
carhartt
This Giving Tuesday, we're partnering with Metallica's Foundation, @allwithinmyhandsfoundation, to donate $500,000 to help provide 5 million meals* through @feedingamerica. You can make a difference too. One dollar = 10 meals for people facing hunger. Click the link in our bio to learn more.
This season is built by hands that never stop. Here’s to those who make it all happen. 📷: @corryn_hugdahl @kangarugh27 @josiah_o.m @olivier_simard
247K
9.88K
26
10mo ago
carhartt
This season is built by hands that never stop. Here’s to those who make it all happen. 📷: @corryn_hugdahl @kangarugh27 @josiah_o.m @olivier_simard
Tomorrow.
240K
4.35K
43
4mo ago
carhartt
Tomorrow.

Carhartt (@carhartt) Instagram Stats & Analytics

Carhartt (@carhartt) has 1.88M Instagram followers with a 1.86% engagement rate over the past 12 months. Across 199 posts, Carhartt received 626K total likes and 26.0M impressions, averaging 3.14K likes per post. This page tracks Carhartt's performance metrics, top content, and engagement trends — updated daily. To benchmark @carhartt against other accounts, use Socialpruf's Instagram competitor analysis tool.

Carhartt (@carhartt) Instagram Analytics FAQ

How many Instagram followers does Carhartt have?+
Carhartt (@carhartt) has 1.88M Instagram followers as of October 2026.
What is Carhartt's Instagram engagement rate?+
Carhartt's Instagram engagement rate is 1.86% over the last 12 months, based on 199 posts.
How many likes does Carhartt get on Instagram?+
Carhartt received 626K total likes across 199 posts in the last 12 months, averaging 3.14K likes per post.
How many Instagram impressions does Carhartt get?+
Carhartt's Instagram content generated 26.0M total impressions over the last 12 months.
Can I compare Carhartt with other Instagram accounts?+
Yes. Add @carhartt to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.