NewGet @carhartt's full report
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followers
1.89M
impressions
26.5M
likes
779K
comments
6.55K
posts
200
engagement
2.63%
emv
$734K
Average per post
133K

Key Metrics

Distributions

Top Content

‘Long Day’ 2025 Wood Inlay Sculpture Permanent Installation @carhartt Flagship Store NYC 936 Broadway 52” x 16” x 4.5” 30 lbs No paint or stain No CNC 1 of 1, Handcrafted  Wood species used were Padauk, Holly, Walnut, African Teak and Osage Orange
2.33M
171K
766
6d ago
carhartt
‘Long Day’ 2025 Wood Inlay Sculpture Permanent Installation @carhartt Flagship Store NYC 936 Broadway 52” x 16” x 4.5” 30 lbs No paint or stain No CNC 1 of 1, Handcrafted  Wood species used were Padauk, Holly, Walnut, African Teak and Osage Orange
Every touring show needs a mastermind to build the set in a new venue every night. On The Road, that’s “The Farkitect.” Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
900K
1.26K
20
11mo ago
carhartt
Every touring show needs a mastermind to build the set in a new venue every night. On The Road, that’s “The Farkitect.” Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
For long days on The Road, the crew turns to Carhartt. Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
858K
2.30K
27
11mo ago
carhartt
For long days on The Road, the crew turns to Carhartt. Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
We named it the Crafted Series for a reason.
822K
22.0K
82
10mo ago
carhartt
We named it the Crafted Series for a reason.
Carhartt x @Ford: limited-edition gear built for people who build.​ Inspired by the grit of every auto garage, this collection brings together two Detroit brands with a shared commitment to durability, innovation, and workwear that’s built to keep up.​
639K
30.3K
189
1mo ago
carhartt
Carhartt x @Ford: limited-edition gear built for people who build.​ Inspired by the grit of every auto garage, this collection brings together two Detroit brands with a shared commitment to durability, innovation, and workwear that’s built to keep up.​
Order up! Grab a new Carhartt x @47 Dyed hat while they’re still hot.
638K
16.2K
65
6mo ago
carhartt
Order up! Grab a new Carhartt x @47 Dyed hat while they’re still hot.
Meet the road pirates who make The Road happen. Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
504K
1.51K
15
11mo ago
carhartt
Meet the road pirates who make The Road happen. Watch @theroadcbs - a new music competition series - Sundays on CBS and streaming on Paramount+
Carhartt is proud to outfit the behind-the-scenes crews who build something from nothing on The Road, a new music competition series. Watch @theroadcbs, Sundays on CBS and streaming on Paramount+
484K
1.14K
12
12mo ago
carhartt
Carhartt is proud to outfit the behind-the-scenes crews who build something from nothing on The Road, a new music competition series. Watch @theroadcbs, Sundays on CBS and streaming on Paramount+
Two legends of the job site are joining forces to support the backbone of the #EssentialEconomy. #FordPro #SuperDuty
482K
11.0K
215
9mo ago
carhartt
Two legends of the job site are joining forces to support the backbone of the #EssentialEconomy. #FordPro #SuperDuty
To every generation of hardworking people: thank you. Here’s to another year of showing up.
480K
19.2K
29
10mo ago
carhartt
To every generation of hardworking people: thank you. Here’s to another year of showing up.
Clocking in with a shared commitment to the skilled trades. Stay tuned for limited-edition Carhartt x @Ford gear next week.
447K
17.7K
138
1mo ago
carhartt
Clocking in with a shared commitment to the skilled trades. Stay tuned for limited-edition Carhartt x @Ford gear next week.
Rugged by trade. Refined by design. The first-ever F-150® Carhartt® Package is here, built for the ones who don’t clock out early.
444K
12.8K
344
1mo ago
carhartt
Rugged by trade. Refined by design. The first-ever F-150® Carhartt® Package is here, built for the ones who don’t clock out early.
Are the Carhartts back on?? Not yet. But this year, we’ve got a direct line with the boss himself.
415K
18.1K
204
1mo ago
carhartt
Are the Carhartts back on?? Not yet. But this year, we’ve got a direct line with the boss himself.
Everything Ford and @Carhartt stand for. Now in one truck. The 2027 Super Duty Carhartt.
399K
10.7K
170
6mo ago
carhartt
Everything Ford and @Carhartt stand for. Now in one truck. The 2027 Super Duty Carhartt.
Fuchsia-d get this new color while you can.
350K
10.5K
195
9mo ago
carhartt
Fuchsia-d get this new color while you can.
This Giving Tuesday, we're partnering with Metallica's Foundation, @allwithinmyhandsfoundation, to donate $500,000 to help provide 5 million meals* through @feedingamerica. You can make a difference too. One dollar = 10 meals for people facing hunger. Click the link in our bio to learn more.
302K
12.1K
22
11mo ago
carhartt
This Giving Tuesday, we're partnering with Metallica's Foundation, @allwithinmyhandsfoundation, to donate $500,000 to help provide 5 million meals* through @feedingamerica. You can make a difference too. One dollar = 10 meals for people facing hunger. Click the link in our bio to learn more.
This season is built by hands that never stop. Here’s to those who make it all happen. 📷: @corryn_hugdahl @kangarugh27 @josiah_o.m @olivier_simard
247K
9.88K
26
10mo ago
carhartt
This season is built by hands that never stop. Here’s to those who make it all happen. 📷: @corryn_hugdahl @kangarugh27 @josiah_o.m @olivier_simard
Details, details, details. New Crafted Series available now.
246K
7.11K
20
1mo ago
carhartt
Details, details, details. New Crafted Series available now.
Tomorrow.
240K
4.34K
43
4mo ago
carhartt
Tomorrow.
Your favorite Detroit-based brands are back at it. New Carhartt x @Ford limited-edition gear is coming soon.
226K
11.7K
90
2mo ago
carhartt
Your favorite Detroit-based brands are back at it. New Carhartt x @Ford limited-edition gear is coming soon.

Carhartt (@carhartt) Instagram Stats & Analytics

Carhartt (@carhartt) has 1.89M Instagram followers with a 2.63% engagement rate over the past 12 months. Across 200 posts, Carhartt received 779K total likes and 26.5M impressions, averaging 3.89K likes per post. This page tracks Carhartt's performance metrics, top content, and engagement trends — updated daily. To benchmark @carhartt against other accounts, use Socialpruf's Instagram competitor analysis tool.

Carhartt (@carhartt) Instagram Analytics FAQ

How many Instagram followers does Carhartt have?+
Carhartt (@carhartt) has 1.89M Instagram followers as of November 2026.
What is Carhartt's Instagram engagement rate?+
Carhartt's Instagram engagement rate is 2.63% over the last 12 months, based on 200 posts.
How many likes does Carhartt get on Instagram?+
Carhartt received 779K total likes across 200 posts in the last 12 months, averaging 3.89K likes per post.
How many Instagram impressions does Carhartt get?+
Carhartt's Instagram content generated 26.5M total impressions over the last 12 months.
Can I compare Carhartt with other Instagram accounts?+
Yes. Add @carhartt to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.