instagram analytics
Last Year01/23/25 - 01/23/26
Comparable Performance:
followers
3.65M
impressions
1.09B
likes
8.02M
comments
162K
posts
207
engagement
0.560%
emv
$24.1M
Avg. per post
8.17M

Key Metrics

Distributions

Top Content

Introducing Rings: an award from Instagram that’s all about celebrating those who aren’t afraid to take creative chances and do it their way.
66.8M
339K
6.34K
3mo ago
mosseri
Introducing Rings: an award from Instagram that’s all about celebrating those who aren’t afraid to take creative chances and do it their way.
You can now find all those reels you once saw but never knew how to get back to. Go to Settings > Your activity > Watch history 👀
41.9M
173K
2.42K
3mo ago
mosseri
You can now find all those reels you once saw but never knew how to get back to. Go to Settings > Your activity > Watch history 👀
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
40.9M
189K
2.01K
1mo ago
mosseri
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
32.7M
119K
1.8K
1mo ago
mosseri
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
Five simple and tactical things you can do to increase your reach on Instagram.
29.1M
152K
2.24K
2mo ago
mosseri
Five simple and tactical things you can do to increase your reach on Instagram.
You can now translate your reels between English, Português, Español, and हिंदी. It’s been exciting to see how this helps connect people and creators across language barriers. More language to come soon.
28.9M
57.7K
2.27K
3mo ago
mosseri
You can now translate your reels between English, Português, Español, and हिंदी. It’s been exciting to see how this helps connect people and creators across language barriers. More language to come soon.
You can block people from your stories without blocking them from the rest of your posts. This is a great feature to make sure your stories go to the exact people you’d like to reach.
28.4M
121K
1.29K
2mo ago
mosseri
You can block people from your stories without blocking them from the rest of your posts. This is a great feature to make sure your stories go to the exact people you’d like to reach.
AMA: what happens if I repost my own post?
25.5M
85.9K
1.33K
1mo ago
mosseri
AMA: what happens if I repost my own post?
‘Naina and Sakshi have a podcast called MOS so my name is @mosseri ‘ (we’re delusional)
25.4M
836K
6.21K
8mo ago
mosseri
‘Naina and Sakshi have a podcast called MOS so my name is @mosseri ‘ (we’re delusional)
@mosseri on @raybanmeta #RayBanMeta #lifeonfilm
24.3M
59.4K
1.28K
4mo ago
mosseri
@mosseri on @raybanmeta #RayBanMeta #lifeonfilm
We’re starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week.
23.6M
124K
1.16K
2mo ago
mosseri
We’re starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week.
AMA: why can’t I schedule a trial reel?
22.5M
61.8K
1.23K
2mo ago
mosseri
AMA: why can’t I schedule a trial reel?
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
22.5M
80K
1.25K
2mo ago
mosseri
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
I got to meet the amazing and charismatic power couple that is @deepikapadukone and @ranveersingh this evening in Mumbai, and enjoy some unreal food at @papasbombay.
17.8M
712K
375
8mo ago
mosseri
I got to meet the amazing and charismatic power couple that is @deepikapadukone and @ranveersingh this evening in Mumbai, and enjoy some unreal food at @papasbombay.
If you’re trying to optimize for reach, the metrics you should pay the most attention to are average watch time (for reels), like rate (likes per people reached) and send rate (sends per people reached). Look for patterns in your insights so you can focus on what works and move away from what doesn’t while staying true to yourself.
16.9M
76.5K
1.83K
11mo ago
mosseri
If you’re trying to optimize for reach, the metrics you should pay the most attention to are average watch time (for reels), like rate (likes per people reached) and send rate (sends per people reached). Look for patterns in your insights so you can focus on what works and move away from what doesn’t while staying true to yourself.
What do you want to know about Instagram? If you have a question, leave it below and I’ll answer a few of them in future videos.
16.4M
69.5K
2.54K
8mo ago
mosseri
What do you want to know about Instagram? If you have a question, leave it below and I’ll answer a few of them in future videos.
Excited to officially introduce Edits - a new app for making great videos on your phone. With Edits, we want to bring your entire creative process into one place. This is just the beginning - we’ve been building this alongside creators from day one, and we’ll keep listening to feedback to keep making the app better. Give it a try and let me know what other features you’d like to see!
16M
55.5K
2K
9mo ago
mosseri
Excited to officially introduce Edits - a new app for making great videos on your phone. With Edits, we want to bring your entire creative process into one place. This is just the beginning - we’ve been building this alongside creators from day one, and we’ll keep listening to feedback to keep making the app better. Give it a try and let me know what other features you’d like to see!
How to approach getting more reach.
15.2M
75.8K
1.67K
2mo ago
mosseri
How to approach getting more reach.
If you haven’t already, you’ll soon see the option to try new Instagram tabs. The first is still Stories and Feed, Reels is the second tab, DMs are third, and you can now swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, so we’re giving people the option to try this early before we roll it out. If you’re trying it out, let me know what you think.
14.5M
65.6K
1.31K
3mo ago
mosseri
If you haven’t already, you’ll soon see the option to try new Instagram tabs. The first is still Stories and Feed, Reels is the second tab, DMs are third, and you can now swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, so we’re giving people the option to try this early before we roll it out. If you’re trying it out, let me know what you think.
Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.
14.1M
66.2K
1.33K
3mo ago
mosseri
Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.