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followers
3.98M
impressions
885M
likes
5.94M
comments
177K
posts
121
engagement
0.504%
emv
$19.4M
Average per post
7.31M

Key Metrics

Distributions

Top Content

Introducing Rings: an award from Instagram that’s all about celebrating those who aren’t afraid to take creative chances and do it their way.
66.8M
336K
6.36K
9mo ago
mosseri
Introducing Rings: an award from Instagram that’s all about celebrating those who aren’t afraid to take creative chances and do it their way.
You can now find all those reels you once saw but never knew how to get back to. Go to Settings > Your activity > Watch history 👀
42.0M
172K
2.41K
8mo ago
mosseri
You can now find all those reels you once saw but never knew how to get back to. Go to Settings > Your activity > Watch history 👀
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
41.0M
189K
2.05K
7mo ago
mosseri
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
32.7M
118K
1.82K
7mo ago
mosseri
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
For those of you who want a little more out of Instagram, we’re launching Instagram Plus. It’s a subscription that includes fun extra ways to connect and share on Instagram. The free version of the app is not changing. We’ve been testing this for a while and learned a lot about what people actually find valuable. If you try it out, let me know what you think.
29.6M
99.1K
4.82K
1mo ago
mosseri
For those of you who want a little more out of Instagram, we’re launching Instagram Plus. It’s a subscription that includes fun extra ways to connect and share on Instagram. The free version of the app is not changing. We’ve been testing this for a while and learned a lot about what people actually find valuable. If you try it out, let me know what you think.
Five simple and tactical things you can do to increase your reach on Instagram.
29.2M
153K
2.34K
8mo ago
mosseri
Five simple and tactical things you can do to increase your reach on Instagram.
You can now translate your reels between English, Português, Español, and हिंदी. It’s been exciting to see how this helps connect people and creators across language barriers. More language to come soon.
28.9M
57.2K
2.25K
9mo ago
mosseri
You can now translate your reels between English, Português, Español, and हिंदी. It’s been exciting to see how this helps connect people and creators across language barriers. More language to come soon.
You can block people from your stories without blocking them from the rest of your posts. This is a great feature to make sure your stories go to the exact people you’d like to reach.
28.4M
120K
1.29K
8mo ago
mosseri
You can block people from your stories without blocking them from the rest of your posts. This is a great feature to make sure your stories go to the exact people you’d like to reach.
AMA: what happens if I repost my own post?
25.5M
85.2K
1.37K
7mo ago
mosseri
AMA: what happens if I repost my own post?
@mosseri on @raybanmeta #RayBanMeta #lifeonfilm
24.7M
69.1K
1.31K
9mo ago
mosseri
@mosseri on @raybanmeta #RayBanMeta #lifeonfilm
We’re starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week.
23.6M
123K
1.17K
8mo ago
mosseri
We’re starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week.
AMA: why can’t I schedule a trial reel?
22.5M
61.3K
1.24K
8mo ago
mosseri
AMA: why can’t I schedule a trial reel?
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
22.5M
79.3K
1.25K
7mo ago
mosseri
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
How to approach getting more reach.
15.2M
75.2K
1.67K
8mo ago
mosseri
How to approach getting more reach.
Editing a video in another app and then posting it to Instagram will not hurt your reach *unless* the video has a wordmark on it. Otherwise, you’re good to go.
14.7M
80.8K
3.00K
6mo ago
mosseri
Editing a video in another app and then posting it to Instagram will not hurt your reach *unless* the video has a wordmark on it. Otherwise, you’re good to go.
If you haven’t already, you’ll soon see the option to try new Instagram tabs. The first is still Stories and Feed, Reels is the second tab, DMs are third, and you can now swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, so we’re giving people the option to try this early before we roll it out. If you’re trying it out, let me know what you think.
14.5M
64.8K
1.31K
8mo ago
mosseri
If you haven’t already, you’ll soon see the option to try new Instagram tabs. The first is still Stories and Feed, Reels is the second tab, DMs are third, and you can now swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, so we’re giving people the option to try this early before we roll it out. If you’re trying it out, let me know what you think.
Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.
14.1M
65.5K
1.33K
8mo ago
mosseri
Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.
There’s no universal best time to post. If you really want to optimize, check your insights to see when your followers are actually online.
13.6M
48.9K
1.71K
3w ago
mosseri
There’s no universal best time to post. If you really want to optimize, check your insights to see when your followers are actually online.
Three solid messaging features on Instagram, check them out.
12.6M
31.7K
1.26K
2mo ago
mosseri
Three solid messaging features on Instagram, check them out.
"Soccer players aren't great at it" 📲 Instagram CEO, Adam Mosseri, reveals the secret to being good at Instagram 👀
12.6M
153K
1.96K
6mo ago
mosseri
"Soccer players aren't great at it" 📲 Instagram CEO, Adam Mosseri, reveals the secret to being good at Instagram 👀

Adam Mosseri (@mosseri) Instagram Stats & Analytics

Adam Mosseri (@mosseri) has 3.98M Instagram followers with a 0.50% engagement rate over the past 12 months. Across 121 posts, Adam Mosseri received 5.94M total likes and 839M impressions, averaging 49.1K likes per post. This page tracks Adam Mosseri's performance metrics, top content, and engagement trends — updated daily.

Adam Mosseri (@mosseri) Instagram Analytics FAQ

How many Instagram followers does Adam Mosseri have?+
Adam Mosseri (@mosseri) has 3.98M Instagram followers as of July 2026.
What is Adam Mosseri's Instagram engagement rate?+
Adam Mosseri's Instagram engagement rate is 0.50% over the last 12 months, based on 121 posts.
How many likes does Adam Mosseri get on Instagram?+
Adam Mosseri received 5.94M total likes across 121 posts in the last 12 months, averaging 49.1K likes per post.
How many Instagram impressions does Adam Mosseri get?+
Adam Mosseri's Instagram content generated 839M total impressions over the last 12 months.