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followers
3.80M
impressions
912M
likes
7.40M
comments
157K
posts
124
engagement
0.607%
emv
$20.3M
Average per post
7.36M

Key Metrics

Distributions

Top Content

Introducing Rings: an award from Instagram that’s all about celebrating those who aren’t afraid to take creative chances and do it their way.
66.8M
337K
6.35K
6mo ago
mosseri
Introducing Rings: an award from Instagram that’s all about celebrating those who aren’t afraid to take creative chances and do it their way.
You can now find all those reels you once saw but never knew how to get back to. Go to Settings > Your activity > Watch history 👀
42.0M
173K
2.41K
6mo ago
mosseri
You can now find all those reels you once saw but never knew how to get back to. Go to Settings > Your activity > Watch history 👀
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
41.0M
190K
2.03K
4mo ago
mosseri
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
32.7M
118K
1.81K
4mo ago
mosseri
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
Five simple and tactical things you can do to increase your reach on Instagram.
29.2M
153K
2.27K
5mo ago
mosseri
Five simple and tactical things you can do to increase your reach on Instagram.
You can now translate your reels between English, Português, Español, and हिंदी. It’s been exciting to see how this helps connect people and creators across language barriers. More language to come soon.
28.9M
57.6K
2.25K
6mo ago
mosseri
You can now translate your reels between English, Português, Español, and हिंदी. It’s been exciting to see how this helps connect people and creators across language barriers. More language to come soon.
You can block people from your stories without blocking them from the rest of your posts. This is a great feature to make sure your stories go to the exact people you’d like to reach.
28.4M
121K
1.29K
5mo ago
mosseri
You can block people from your stories without blocking them from the rest of your posts. This is a great feature to make sure your stories go to the exact people you’d like to reach.
AMA: what happens if I repost my own post?
25.5M
85.7K
1.37K
4mo ago
mosseri
AMA: what happens if I repost my own post?
‘Naina and Sakshi have a podcast called MOS so my name is @mosseri ‘ (we’re delusional)
25.4M
829K
6.17K
11mo ago
mosseri
‘Naina and Sakshi have a podcast called MOS so my name is @mosseri ‘ (we’re delusional)
@mosseri on @raybanmeta #RayBanMeta #lifeonfilm
24.5M
64.1K
1.29K
7mo ago
mosseri
@mosseri on @raybanmeta #RayBanMeta #lifeonfilm
We’re starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week.
23.6M
124K
1.16K
5mo ago
mosseri
We’re starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week.
AMA: why can’t I schedule a trial reel?
22.5M
61.7K
1.23K
5mo ago
mosseri
AMA: why can’t I schedule a trial reel?
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
22.5M
79.8K
1.25K
5mo ago
mosseri
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
I got to meet the amazing and charismatic power couple that is @deepikapadukone and @ranveersingh this evening in Mumbai, and enjoy some unreal food at @papasbombay.
17.9M
714K
375
11mo ago
mosseri
I got to meet the amazing and charismatic power couple that is @deepikapadukone and @ranveersingh this evening in Mumbai, and enjoy some unreal food at @papasbombay.
What do you want to know about Instagram? If you have a question, leave it below and I’ll answer a few of them in future videos.
16.4M
69.3K
2.54K
11mo ago
mosseri
What do you want to know about Instagram? If you have a question, leave it below and I’ll answer a few of them in future videos.
Excited to officially introduce Edits - a new app for making great videos on your phone. With Edits, we want to bring your entire creative process into one place. This is just the beginning - we’ve been building this alongside creators from day one, and we’ll keep listening to feedback to keep making the app better. Give it a try and let me know what other features you’d like to see!
16.0M
55.4K
2.00K
12mo ago
mosseri
Excited to officially introduce Edits - a new app for making great videos on your phone. With Edits, we want to bring your entire creative process into one place. This is just the beginning - we’ve been building this alongside creators from day one, and we’ll keep listening to feedback to keep making the app better. Give it a try and let me know what other features you’d like to see!
How to approach getting more reach.
15.2M
75.7K
1.67K
5mo ago
mosseri
How to approach getting more reach.
Editing a video in another app and then posting it to Instagram will not hurt your reach *unless* the video has a wordmark on it. Otherwise, you’re good to go.
14.7M
81.0K
3.00K
3mo ago
mosseri
Editing a video in another app and then posting it to Instagram will not hurt your reach *unless* the video has a wordmark on it. Otherwise, you’re good to go.
If you haven’t already, you’ll soon see the option to try new Instagram tabs. The first is still Stories and Feed, Reels is the second tab, DMs are third, and you can now swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, so we’re giving people the option to try this early before we roll it out. If you’re trying it out, let me know what you think.
14.5M
65.3K
1.32K
6mo ago
mosseri
If you haven’t already, you’ll soon see the option to try new Instagram tabs. The first is still Stories and Feed, Reels is the second tab, DMs are third, and you can now swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, so we’re giving people the option to try this early before we roll it out. If you’re trying it out, let me know what you think.
Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.
14.1M
66.0K
1.33K
6mo ago
mosseri
Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.

Adam Mosseri (@mosseri) Instagram Stats & Analytics

Adam Mosseri (@mosseri) has 3.80M Instagram followers with a 0.61% engagement rate over the past 12 months. Across 124 posts, Adam Mosseri received 7.40M total likes and 854M impressions, averaging 59.6K likes per post. This page tracks Adam Mosseri's performance metrics, top content, and engagement trends — updated daily.

Adam Mosseri (@mosseri) Instagram Analytics FAQ

How many Instagram followers does Adam Mosseri have?+
Adam Mosseri (@mosseri) has 3.80M Instagram followers as of April 2026.
What is Adam Mosseri's Instagram engagement rate?+
Adam Mosseri's Instagram engagement rate is 0.61% over the last 12 months, based on 124 posts.
How many likes does Adam Mosseri get on Instagram?+
Adam Mosseri received 7.40M total likes across 124 posts in the last 12 months, averaging 59.6K likes per post.
How many Instagram impressions does Adam Mosseri get?+
Adam Mosseri's Instagram content generated 854M total impressions over the last 12 months.