NewGet @mosseri's full report
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followers
4.30M
impressions
840M
likes
6.13M
comments
217K
posts
126
engagement
0.437%
emv
$18.6M
Average per post
6.67M

Key Metrics

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Top Content

Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
41.0M
188K
2.06K
11mo ago
mosseri
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
32.7M
117K
1.82K
11mo ago
mosseri
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
For those of you who want a little more out of Instagram, we’re launching Instagram Plus. It’s a subscription that includes fun extra ways to connect and share on Instagram. The free version of the app is not changing. We’ve been testing this for a while and learned a lot about what people actually find valuable. If you try it out, let me know what you think.
29.8M
97.7K
4.98K
5mo ago
mosseri
For those of you who want a little more out of Instagram, we’re launching Instagram Plus. It’s a subscription that includes fun extra ways to connect and share on Instagram. The free version of the app is not changing. We’ve been testing this for a while and learned a lot about what people actually find valuable. If you try it out, let me know what you think.
We're testing longer videos and new formats on Instagram to give creators more room to tell their stories. Watch my full conversation with @tessalyonsss for what we're trying and why.
28.3M
67.8K
2.35K
2w ago
mosseri
We're testing longer videos and new formats on Instagram to give creators more room to tell their stories. Watch my full conversation with @tessalyonsss for what we're trying and why.
AMA: what happens if I repost my own post?
25.5M
84.8K
1.38K
11mo ago
mosseri
AMA: what happens if I repost my own post?
Part four of the ranking series is about what you can actually do as a creator to maximize your reach.
23.4M
69.0K
2.61K
1mo ago
mosseri
Part four of the ranking series is about what you can actually do as a creator to maximize your reach.
Instagram Rings returns for its second year, celebrating those who aren’t afraid to take creative chances. The 2026 winners were selected by some of the world’s most iconic figures, including fashion designer Emily Adams Bode Aujla of @bode. Emily played a special role by designing this year’s physical Rings award, a four-leaf clover cut from Connemara marble, a rare green stone from the west coast of Ireland. In folklore, the stone is believed to bring good fortune to its wearer. She was inspired by her own collection of commemorative jewelry, from lockets and good luck charms to heirlooms and school rings. The result is an award that honors creative courage, craft and impact. Later this month, we’ll reveal the 2026 Rings winners on Instagram and we can’t wait to introduce them to the world.✨
23.0M
45.7K
1.29K
2w ago
mosseri
Instagram Rings returns for its second year, celebrating those who aren’t afraid to take creative chances. The 2026 winners were selected by some of the world’s most iconic figures, including fashion designer Emily Adams Bode Aujla of @bode. Emily played a special role by designing this year’s physical Rings award, a four-leaf clover cut from Connemara marble, a rare green stone from the west coast of Ireland. In folklore, the stone is believed to bring good fortune to its wearer. She was inspired by her own collection of commemorative jewelry, from lockets and good luck charms to heirlooms and school rings. The result is an award that honors creative courage, craft and impact. Later this month, we’ll reveal the 2026 Rings winners on Instagram and we can’t wait to introduce them to the world.✨
AMA: why can’t I schedule a trial reel?
22.5M
61.0K
1.23K
12mo ago
mosseri
AMA: why can’t I schedule a trial reel?
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
22.5M
78.8K
1.25K
11mo ago
mosseri
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
A little behind the scenes of my day in New York before the Rings celebration dinner.
22.5M
50.8K
1.10K
1w ago
mosseri
A little behind the scenes of my day in New York before the Rings celebration dinner.
A little behind the scenes of my day in New York before the Rings celebration dinner.
17.7M
36.7K
853
1w ago
mosseri
A little behind the scenes of my day in New York before the Rings celebration dinner.
Starting a new series about ranking on Instagram: why we do it, how it works, and what controls you have over your experience. Let me know what you want to know about ranking - more videos coming soon.
14.8M
64.4K
3.46K
2mo ago
mosseri
Starting a new series about ranking on Instagram: why we do it, how it works, and what controls you have over your experience. Let me know what you want to know about ranking - more videos coming soon.
Editing a video in another app and then posting it to Instagram will not hurt your reach *unless* the video has a wordmark on it. Otherwise, you’re good to go.
14.7M
80.4K
3.01K
10mo ago
mosseri
Editing a video in another app and then posting it to Instagram will not hurt your reach *unless* the video has a wordmark on it. Otherwise, you’re good to go.
There’s no universal best time to post. If you really want to optimize, check your insights to see when your followers are actually online.
14.0M
51.6K
2.06K
4mo ago
mosseri
There’s no universal best time to post. If you really want to optimize, check your insights to see when your followers are actually online.
Part three of the ranking series is about the controls you have to shape your experience.
13.4M
38.3K
2.10K
1mo ago
mosseri
Part three of the ranking series is about the controls you have to shape your experience.
A few things you might not know about how we rank for part two of the ranking series. Beyond engagement, we also try to value originality, recency, breaking content, and we now have larger AI models to do better at ranking overall. Hope this was helpful — part three coming soon.
13.2M
47.7K
2.34K
2mo ago
mosseri
A few things you might not know about how we rank for part two of the ranking series. Beyond engagement, we also try to value originality, recency, breaking content, and we now have larger AI models to do better at ranking overall. Hope this was helpful — part three coming soon.
A few ways to get more mileage out of a post that worked, without just reposting it. Let me know if you’ve tried any of these.
12.7M
42.9K
2.16K
1mo ago
mosseri
A few ways to get more mileage out of a post that worked, without just reposting it. Let me know if you’ve tried any of these.
Three solid messaging features on Instagram, check them out.
12.6M
31.8K
1.32K
6mo ago
mosseri
Three solid messaging features on Instagram, check them out.
"Soccer players aren't great at it" 📲 Instagram CEO, Adam Mosseri, reveals the secret to being good at Instagram 👀
12.6M
152K
1.85K
10mo ago
mosseri
"Soccer players aren't great at it" 📲 Instagram CEO, Adam Mosseri, reveals the secret to being good at Instagram 👀
Sharing a few tips if you want to post more reels in 2026. Definitely check out the Edits app and test things out to see what people like. I’ll continue my AMAs on my stories each Friday, so feel free to drop any questions there.
12.5M
71.3K
2.45K
10mo ago
mosseri
Sharing a few tips if you want to post more reels in 2026. Definitely check out the Edits app and test things out to see what people like. I’ll continue my AMAs on my stories each Friday, so feel free to drop any questions there.

Adam Mosseri (@mosseri) Instagram Stats & Analytics

Adam Mosseri (@mosseri) has 4.30M Instagram followers with a 0.44% engagement rate over the past 12 months. Across 126 posts, Adam Mosseri received 6.13M total likes and 840M impressions, averaging 48.6K likes per post. This page tracks Adam Mosseri's performance metrics, top content, and engagement trends — updated daily. To benchmark @mosseri against other accounts, use Socialpruf's Instagram competitor analysis tool.

Adam Mosseri (@mosseri) Instagram Analytics FAQ

How many Instagram followers does Adam Mosseri have?+
Adam Mosseri (@mosseri) has 4.30M Instagram followers as of November 2026.
What is Adam Mosseri's Instagram engagement rate?+
Adam Mosseri's Instagram engagement rate is 0.44% over the last 12 months, based on 126 posts.
How many likes does Adam Mosseri get on Instagram?+
Adam Mosseri received 6.13M total likes across 126 posts in the last 12 months, averaging 48.6K likes per post.
How many Instagram impressions does Adam Mosseri get?+
Adam Mosseri's Instagram content generated 840M total impressions over the last 12 months.
Can I compare Adam Mosseri with other Instagram accounts?+
Yes. Add @mosseri to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.