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followers
4.21M
impressions
826M
likes
5.95M
comments
195K
posts
117
engagement
0.461%
emv
$18.3M
Average per post
7.06M

Key Metrics

Distributions

Top Content

You can now find all those reels you once saw but never knew how to get back to. Go to Settings > Your activity > Watch history 👀
42.0M
172K
2.41K
12mo ago
mosseri
You can now find all those reels you once saw but never knew how to get back to. Go to Settings > Your activity > Watch history 👀
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
41.0M
188K
2.06K
10mo ago
mosseri
Excited to introduce Your Algorithm, a new way to see and control what you see in the Reels tab. We’re using some of our latest AI technology to show you the topics we think you’re interested in - you can tell us what you want to see more or less of and even share a snapshot of your algorithm to Stories so your friends can see. This is launching today in the US with more availability coming soon.
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
32.7M
117K
1.82K
10mo ago
mosseri
Most of you should now see the updated buttons at the bottom of the app. The first tab is still Stories and Feed, Reels is second, DMs are third, and you can swipe between tabs. We’re organizing the app around what people use it for most, which has increasingly been reels and DMs. I know these types of changes can take time to get used to, but we’d quickly become irrelevant if we didn’t evolve with the world. How people entertain themselves and connect with friends is constantly changing and we’re always working to keep up.
For those of you who want a little more out of Instagram, we’re launching Instagram Plus. It’s a subscription that includes fun extra ways to connect and share on Instagram. The free version of the app is not changing. We’ve been testing this for a while and learned a lot about what people actually find valuable. If you try it out, let me know what you think.
29.8M
98.5K
4.97K
4mo ago
mosseri
For those of you who want a little more out of Instagram, we’re launching Instagram Plus. It’s a subscription that includes fun extra ways to connect and share on Instagram. The free version of the app is not changing. We’ve been testing this for a while and learned a lot about what people actually find valuable. If you try it out, let me know what you think.
Five simple and tactical things you can do to increase your reach on Instagram.
29.3M
155K
2.69K
11mo ago
mosseri
Five simple and tactical things you can do to increase your reach on Instagram.
You can block people from your stories without blocking them from the rest of your posts. This is a great feature to make sure your stories go to the exact people you’d like to reach.
28.4M
119K
1.29K
11mo ago
mosseri
You can block people from your stories without blocking them from the rest of your posts. This is a great feature to make sure your stories go to the exact people you’d like to reach.
AMA: what happens if I repost my own post?
25.5M
84.8K
1.38K
10mo ago
mosseri
AMA: what happens if I repost my own post?
We’re starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week.
23.6M
122K
1.16K
11mo ago
mosseri
We’re starting to publicly test the ability to see and control your algorithm to a small percentage of users in the US this week.
Part four of the ranking series is about what you can actually do as a creator to maximize your reach.
22.8M
65.7K
2.56K
3w ago
mosseri
Part four of the ranking series is about what you can actually do as a creator to maximize your reach.
AMA: why can’t I schedule a trial reel?
22.5M
61.0K
1.23K
11mo ago
mosseri
AMA: why can’t I schedule a trial reel?
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
22.5M
78.8K
1.25K
11mo ago
mosseri
Collabs are a great way to have a post or reel show up to multiple sets of followers. Pro tip: you can also initiate a collab after you post, which is new.
How to approach getting more reach.
15.2M
74.8K
1.67K
11mo ago
mosseri
How to approach getting more reach.
Editing a video in another app and then posting it to Instagram will not hurt your reach *unless* the video has a wordmark on it. Otherwise, you’re good to go.
14.7M
80.4K
3.01K
9mo ago
mosseri
Editing a video in another app and then posting it to Instagram will not hurt your reach *unless* the video has a wordmark on it. Otherwise, you’re good to go.
Starting a new series about ranking on Instagram: why we do it, how it works, and what controls you have over your experience. Let me know what you want to know about ranking - more videos coming soon.
14.5M
63.4K
3.40K
1mo ago
mosseri
Starting a new series about ranking on Instagram: why we do it, how it works, and what controls you have over your experience. Let me know what you want to know about ranking - more videos coming soon.
Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.
14.1M
65.2K
1.33K
12mo ago
mosseri
Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.
There’s no universal best time to post. If you really want to optimize, check your insights to see when your followers are actually online.
14.0M
51.6K
2.06K
4mo ago
mosseri
There’s no universal best time to post. If you really want to optimize, check your insights to see when your followers are actually online.
Part three of the ranking series is about the controls you have to shape your experience.
13.2M
38.1K
2.07K
1mo ago
mosseri
Part three of the ranking series is about the controls you have to shape your experience.
A few things you might not know about how we rank for part two of the ranking series. Beyond engagement, we also try to value originality, recency, breaking content, and we now have larger AI models to do better at ranking overall. Hope this was helpful — part three coming soon.
13.0M
47.2K
2.30K
1mo ago
mosseri
A few things you might not know about how we rank for part two of the ranking series. Beyond engagement, we also try to value originality, recency, breaking content, and we now have larger AI models to do better at ranking overall. Hope this was helpful — part three coming soon.
Three solid messaging features on Instagram, check them out.
12.6M
31.9K
1.31K
5mo ago
mosseri
Three solid messaging features on Instagram, check them out.
"Soccer players aren't great at it" 📲 Instagram CEO, Adam Mosseri, reveals the secret to being good at Instagram 👀
12.6M
152K
1.85K
9mo ago
mosseri
"Soccer players aren't great at it" 📲 Instagram CEO, Adam Mosseri, reveals the secret to being good at Instagram 👀

Adam Mosseri (@mosseri) Instagram Stats & Analytics

Adam Mosseri (@mosseri) has 4.21M Instagram followers with a 0.46% engagement rate over the past 12 months. Across 117 posts, Adam Mosseri received 5.95M total likes and 826M impressions, averaging 50.8K likes per post. This page tracks Adam Mosseri's performance metrics, top content, and engagement trends — updated daily. To benchmark @mosseri against other accounts, use Socialpruf's Instagram competitor analysis tool.

Adam Mosseri (@mosseri) Instagram Analytics FAQ

How many Instagram followers does Adam Mosseri have?+
Adam Mosseri (@mosseri) has 4.21M Instagram followers as of October 2026.
What is Adam Mosseri's Instagram engagement rate?+
Adam Mosseri's Instagram engagement rate is 0.46% over the last 12 months, based on 117 posts.
How many likes does Adam Mosseri get on Instagram?+
Adam Mosseri received 5.95M total likes across 117 posts in the last 12 months, averaging 50.8K likes per post.
How many Instagram impressions does Adam Mosseri get?+
Adam Mosseri's Instagram content generated 826M total impressions over the last 12 months.
Can I compare Adam Mosseri with other Instagram accounts?+
Yes. Add @mosseri to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.