NewGet @morningbrew's full report
instagram analytics
Similar Accounts:
followers
2.28M
impressions
359M
likes
11.2M
comments
254K
posts
1.96K
engagement
2.40%
emv
$10.3M
Average per post
184K

Key Metrics

Distributions

Top Content

why Jane Street is the weirdest company on Wall Street
4.99M
265K
645
2mo ago
morningbrew
why Jane Street is the weirdest company on Wall Street
AI companies saved bookstores....by destroying books?
3.67M
254K
1.22K
2mo ago
morningbrew
AI companies saved bookstores....by destroying books?
It doesn't make sense, but it works @jamesatamian
3.38M
163K
2.19K
2mo ago
morningbrew
It doesn't make sense, but it works @jamesatamian
A gooooooaaaaal is never lost in translation. Many anglophone Americans are snubbing Fox’s English-language World Cup coverage for Spanish broadcasts on NBCUniversal’s Telemundo and Peacock. This led to tensions with Fox, which owns the English-language US World Cup rights, CNBC reported this week. About 20% of Telemundo’s World Cup viewers primarily speak English, according to a recent NPR poll. The Spanish version might appeal to those who call the sport “soccer” due to its cheaper streaming option—as well as Telemundo’s absence of water break ads, Owen Wilson promoting its World Cup coverage, and its mega-hyped commentators. That’s part of the reason why FIFA is reportedly planning to bundle the English- and Spanish-language US rights for the next two World Cups, which might cost as much as $2 billion. That’s almost double what FIFA got for this tournament from NBCUniversal and Fox, which paid $600 million and $485 million for Spanish and English rights respectively. NBCUniversal might not be able to afford a bidding war with Netflix, Disney, and Youtube—all of which are reportedly interested in clinching the rights to the games that have been attracting a record number of American eyeballs. Last week’s US-Bosnia Herzegovina match was the most watched English-language soccer telecast in history with 26 million viewers. 📸 : Getty
2.68M
107K
5.39K
3mo ago
morningbrew
A gooooooaaaaal is never lost in translation. Many anglophone Americans are snubbing Fox’s English-language World Cup coverage for Spanish broadcasts on NBCUniversal’s Telemundo and Peacock. This led to tensions with Fox, which owns the English-language US World Cup rights, CNBC reported this week. About 20% of Telemundo’s World Cup viewers primarily speak English, according to a recent NPR poll. The Spanish version might appeal to those who call the sport “soccer” due to its cheaper streaming option—as well as Telemundo’s absence of water break ads, Owen Wilson promoting its World Cup coverage, and its mega-hyped commentators. That’s part of the reason why FIFA is reportedly planning to bundle the English- and Spanish-language US rights for the next two World Cups, which might cost as much as $2 billion. That’s almost double what FIFA got for this tournament from NBCUniversal and Fox, which paid $600 million and $485 million for Spanish and English rights respectively. NBCUniversal might not be able to afford a bidding war with Netflix, Disney, and Youtube—all of which are reportedly interested in clinching the rights to the games that have been attracting a record number of American eyeballs. Last week’s US-Bosnia Herzegovina match was the most watched English-language soccer telecast in history with 26 million viewers. 📸 : Getty
Why are the Walton’s investing so much in this town? @jamesatamian
2.66M
74.1K
3.36K
4mo ago
morningbrew
Why are the Walton’s investing so much in this town? @jamesatamian
A deep investigation of how many roller coasters you can ride on a workday
2.59M
549
3
4mo ago
morningbrew
A deep investigation of how many roller coasters you can ride on a workday
New corporate fitness initiative just dropped #Ad
2.55M
972
38
5mo ago
morningbrew
New corporate fitness initiative just dropped #Ad
Learning how to get ahead of spring allergies with @dr.baba.md
2.35M
661
17
6mo ago
morningbrew
Learning how to get ahead of spring allergies with @dr.baba.md
Your favorite foreign billionaire’s favorite foreign billionaire @e.mcc
2.25M
148K
4.01K
5mo ago
morningbrew
Your favorite foreign billionaire’s favorite foreign billionaire @e.mcc
70,000 seats. 100,000+ visitors. One weekend…
2.13M
236
5
6mo ago
morningbrew
70,000 seats. 100,000+ visitors. One weekend…
Reminder: Annie’s party is BYOCVOW
2.01M
988
9
10mo ago
morningbrew
Reminder: Annie’s party is BYOCVOW
If you love nature you’ll love AT&T Connected Car #ad
1.59M
268
2
4mo ago
morningbrew
If you love nature you’ll love AT&T Connected Car #ad
undead and ready to vibe code @realannieb_
1.49M
144K
642
6mo ago
morningbrew
undead and ready to vibe code @realannieb_
With Bland AI, your company can qualify leads perfectly so haters like Annie never get through the phone
1.46M
604
7
11mo ago
morningbrew
With Bland AI, your company can qualify leads perfectly so haters like Annie never get through the phone
how much are these guys making? @megbaniewicz
1.43M
51.2K
500
10mo ago
morningbrew
how much are these guys making? @megbaniewicz
ironically TJ is the name of the man who escorted me out of the Trader Joe’s @realannieb_
1.41M
67.1K
887
9mo ago
morningbrew
ironically TJ is the name of the man who escorted me out of the Trader Joe’s @realannieb_
This World Cup is not bringing the promised economic benefits to host cities
1.39M
40.5K
3.44K
5mo ago
morningbrew
This World Cup is not bringing the promised economic benefits to host cities
She sees everything @tryramp
1.39M
2.83K
19
5mo ago
morningbrew
She sees everything @tryramp
foodborne illness trojan horse incoming @e.mcc
1.38M
45.4K
1.12K
1mo ago
morningbrew
foodborne illness trojan horse incoming @e.mcc
In a plot twist worthy of 2025, major brands are ditching AI and leaning into the "keep it real" movement.⁣ ⁣ Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex. Polaroid's posters around NYC threw shade at Apple and Google ("AI can't generate sand between your toes"), while Aerie's promise to use only real people in ads became its most-liked Instagram post of the year.⁣ ⁣ But this isn't just brand theater, it's consumer psychology. Half of Americans now say they're more concerned than excited about AI's growing presence, according to Pew. Ads made with AI tools like Sora and Midjourney just lack a certain soul-like quality to them.⁣ ⁣ For now, the analog aesthetic is still winning over the masses. As Polaroid's creative director put it, "There's always something in our nature ... that layer of imperfection that makes us human and beautifully imperfect."⁣ ⁣ 📸: Polaroid
1.33M
53.3K
483
12mo ago
morningbrew
In a plot twist worthy of 2025, major brands are ditching AI and leaning into the "keep it real" movement.⁣ ⁣ Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex. Polaroid's posters around NYC threw shade at Apple and Google ("AI can't generate sand between your toes"), while Aerie's promise to use only real people in ads became its most-liked Instagram post of the year.⁣ ⁣ But this isn't just brand theater, it's consumer psychology. Half of Americans now say they're more concerned than excited about AI's growing presence, according to Pew. Ads made with AI tools like Sora and Midjourney just lack a certain soul-like quality to them.⁣ ⁣ For now, the analog aesthetic is still winning over the masses. As Polaroid's creative director put it, "There's always something in our nature ... that layer of imperfection that makes us human and beautifully imperfect."⁣ ⁣ 📸: Polaroid

Morning Brew (@morningbrew) Instagram Stats & Analytics

Morning Brew (@morningbrew) has 2.28M Instagram followers with a 2.40% engagement rate over the past 12 months. Across 1.96K posts, Morning Brew received 11.2M total likes and 359M impressions, averaging 5.74K likes per post. This page tracks Morning Brew's performance metrics, top content, and engagement trends — updated daily. To benchmark @morningbrew against other accounts, use Socialpruf's Instagram competitor analysis tool.

Morning Brew (@morningbrew) Instagram Analytics FAQ

How many Instagram followers does Morning Brew have?+
Morning Brew (@morningbrew) has 2.28M Instagram followers as of October 2026.
What is Morning Brew's Instagram engagement rate?+
Morning Brew's Instagram engagement rate is 2.40% over the last 12 months, based on 1.96K posts.
How many likes does Morning Brew get on Instagram?+
Morning Brew received 11.2M total likes across 1.96K posts in the last 12 months, averaging 5.74K likes per post.
How many Instagram impressions does Morning Brew get?+
Morning Brew's Instagram content generated 359M total impressions over the last 12 months.
Can I compare Morning Brew with other Instagram accounts?+
Yes. Add @morningbrew to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.