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followers
2.11M
impressions
386M
likes
11.2M
comments
211K
posts
1.98K
engagement
1.90%
emv
$10.8M
Average per post
195K
Key Metrics
Impressions
monthly
Distributions
Content
5.69M
144K
1.53K
6mo ago
morningbrew
Nvidia, OpenAI, and Oracle pulling off the classic investment circle jerk
@megbaniewicz
3.51M
140K
798
12mo ago
morningbrew
Everyone's trying to do their homework before sequestering.
In the wake of Pope Francis' passing, viewership of the Oscar-winning thriller 'Conclave' jumped 283% across streaming platforms yesterday.
As the film follows Ralph Fiennes trying to maintain order during the Vatican's vote for a new pope, it's no surprise to see the massive jump with a very real conclave set to begin in the days following Pope Francis' funeral this Saturday.
According to viewership data from analytics firm Luminate, streaming minutes for 'Conclave' jumped from 1.8 million on Sunday to 6.9 million on Monday. And those numbers could continue to increase, according to Wired, as the movie was only available to rent or buy on digital. Earlier today, the movie was opened for streaming to Amazon Prime subscribers.
Elsewhere, Netflix's 'The Two Popes'—which depicts Pope Francis' relationship with Pope Benedict XVI—saw a similar jump, rising 417% on Monday. Streaming numbers for that film jumped from 290,000 to 1.5 million Sunday to Monday.
📸 : 'Conclave' / Focus Features
3.38M
1.09K
10
6mo ago
morningbrew
Now I just need a grill and 100lbs of brisket #WalmartBusinessPartner #WalmartBusiness #Ad
2.77M
941
10
7mo ago
morningbrew
I’m seeing what it would take to start a BBQ sauce brand
#WalmartBusinessPartner #WalmartBusiness #Ad
2.72M
41.3K
1.48K
9mo ago
morningbrew
Why is this town offering $50,000 for people to move there?
@jamesatamian
2.07M
82.9K
1.34K
8mo ago
morningbrew
Illinois now has something new to boast about besides being the state where Abe Lincoln got really into top hats.
It became the first US state to regulate AI mental health services this week when Gov. JB Pritzker signed a law banning AI therapy.
The law forbids chatbots from acting as therapists and limits how human mental health professionals can use AI to aid their work. Companies face up to $10,000 in fines if they violate the law.
The move comes as ChatGPT users—particularly younger ones—increasingly turn to the app for what amounts to free therapy. OpenAI recently made updates to its model to encourage users to use ChatGPT in a healthier way.
📸 : Getty
2.02M
235
5
3w ago
morningbrew
70,000 seats. 100,000+ visitors. One weekend…
2.01M
991
9
4mo ago
morningbrew
Reminder: Annie’s party is BYOCVOW
1.92M
654
16
3w ago
morningbrew
Learning how to get ahead of spring allergies with @dr.baba.md
1.88M
5.65K
84
7mo ago
morningbrew
How Hammermill paper is made
@hammermill @sylvamoco
1.84M
2.47K
48
6mo ago
morningbrew
Amazon and other top water and research orgs are using AI tech to tackle global water challenges
#Ad
1.59M
952
11
6mo ago
morningbrew
Shoutout to my veryyyyy handsome PCP for the cat allergy blood test to help get my asthma under control and making a new frenemy 😼
1.46M
746
12
6mo ago
morningbrew
Many say the taco stealing man is still out there somewhere
Check out @theliven.app for more!
1.46M
605
7
4mo ago
morningbrew
With Bland AI, your company can qualify leads perfectly so haters like Annie never get through the phone
1.45M
3.24K
20
6mo ago
morningbrew
Whether you know what a laptop processor is or not, you can appreciate an Arm chip
1.43M
140K
618
2w ago
morningbrew
undead and ready to vibe code
@realannieb_
1.42M
1.72K
22
11mo ago
morningbrew
The secret behind @macyagilliam’s content: Planet Oat
#PlanetOatPartner
1.38M
722
13
9mo ago
morningbrew
Solving Toby’s marketing pickle with Amazon Streaming TV ads
@amazonads
1.38M
50.8K
445
4mo ago
morningbrew
how much are these guys making?
@megbaniewicz
1.34M
53.7K
495
6mo ago
morningbrew
In a plot twist worthy of 2025, major brands are ditching AI and leaning into the "keep it real" movement.
Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex. Polaroid's posters around NYC threw shade at Apple and Google ("AI can't generate sand between your toes"), while Aerie's promise to use only real people in ads became its most-liked Instagram post of the year.
But this isn't just brand theater, it's consumer psychology. Half of Americans now say they're more concerned than excited about AI's growing presence, according to Pew. Ads made with AI tools like Sora and Midjourney just lack a certain soul-like quality to them.
For now, the analog aesthetic is still winning over the masses. As Polaroid's creative director put it, "There's always something in our nature ... that layer of imperfection that makes us human and beautifully imperfect."
📸: Polaroid
Morning Brew (@morningbrew) Instagram Stats & Analytics
Morning Brew (@morningbrew) has 2.11M Instagram followers with a 1.90% engagement rate over the past 12 months. Across 1.98K posts, Morning Brew received 11.2M total likes and 197M impressions, averaging 5.67K likes per post. This page tracks Morning Brew's performance metrics, top content, and engagement trends — updated daily.
Morning Brew (@morningbrew) Instagram Analytics FAQ
How many Instagram followers does Morning Brew have?+
Morning Brew (@morningbrew) has 2.11M Instagram followers as of April 2026.
What is Morning Brew's Instagram engagement rate?+
Morning Brew's Instagram engagement rate is 1.90% over the last 12 months, based on 1.98K posts.
How many likes does Morning Brew get on Instagram?+
Morning Brew received 11.2M total likes across 1.98K posts in the last 12 months, averaging 5.67K likes per post.
How many Instagram impressions does Morning Brew get?+
Morning Brew's Instagram content generated 197M total impressions over the last 12 months.