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followers
2.09M
impressions
402M
likes
11.8M
comments
218K
posts
2.36K
engagement
1.93%
emv
$11.3M
Avg. per post
202K

Key Metrics

Distributions

Top Content

Nvidia, OpenAI, and Oracle pulling off the classic investment circle jerk @megbaniewicz
5.68M
144K
1.53K
5mo ago
morningbrew
Nvidia, OpenAI, and Oracle pulling off the classic investment circle jerk @megbaniewicz
Everyone's trying to do their homework before sequestering. ⁣ ⁣ In the wake of Pope Francis' passing, viewership of the Oscar-winning thriller 'Conclave' jumped 283% across streaming platforms yesterday. ⁣ ⁣ As the film follows Ralph Fiennes trying to maintain order during the Vatican's vote for a new pope, it's no surprise to see the massive jump with a very real conclave set to begin in the days following Pope Francis' funeral this Saturday.⁣ ⁣ According to viewership data from analytics firm Luminate, streaming minutes for 'Conclave' jumped from 1.8 million on Sunday to 6.9 million on Monday. And those numbers could continue to increase, according to Wired, as the movie was only available to rent or buy on digital. Earlier today, the movie was opened for streaming to Amazon Prime subscribers. ⁣ ⁣ Elsewhere, Netflix's 'The Two Popes'—which depicts Pope Francis' relationship with Pope Benedict XVI—saw a similar jump, rising 417% on Monday. Streaming numbers for that film jumped from 290,000 to 1.5 million Sunday to Monday. ⁣ ⁣ 📸 : 'Conclave' / Focus Features
3.51M
140K
800
10mo ago
morningbrew
Everyone's trying to do their homework before sequestering. ⁣ ⁣ In the wake of Pope Francis' passing, viewership of the Oscar-winning thriller 'Conclave' jumped 283% across streaming platforms yesterday. ⁣ ⁣ As the film follows Ralph Fiennes trying to maintain order during the Vatican's vote for a new pope, it's no surprise to see the massive jump with a very real conclave set to begin in the days following Pope Francis' funeral this Saturday.⁣ ⁣ According to viewership data from analytics firm Luminate, streaming minutes for 'Conclave' jumped from 1.8 million on Sunday to 6.9 million on Monday. And those numbers could continue to increase, according to Wired, as the movie was only available to rent or buy on digital. Earlier today, the movie was opened for streaming to Amazon Prime subscribers. ⁣ ⁣ Elsewhere, Netflix's 'The Two Popes'—which depicts Pope Francis' relationship with Pope Benedict XVI—saw a similar jump, rising 417% on Monday. Streaming numbers for that film jumped from 290,000 to 1.5 million Sunday to Monday. ⁣ ⁣ 📸 : 'Conclave' / Focus Features
Now I just need a grill and 100lbs of brisket #WalmartBusinessPartner #WalmartBusiness #Ad
3.38M
1.09K
10
5mo ago
morningbrew
Now I just need a grill and 100lbs of brisket #WalmartBusinessPartner #WalmartBusiness #Ad
I’m seeing what it would take to start a BBQ sauce brand #WalmartBusinessPartner #WalmartBusiness #Ad
2.77M
942
10
5mo ago
morningbrew
I’m seeing what it would take to start a BBQ sauce brand #WalmartBusinessPartner #WalmartBusiness #Ad
Why is this town offering $50,000 for people to move there? @jamesatamian
2.72M
41.3K
1.48K
8mo ago
morningbrew
Why is this town offering $50,000 for people to move there? @jamesatamian
Illinois now has something new to boast about besides being the state where Abe Lincoln got really into top hats. ⁣ ⁣ It became the first US state to regulate AI mental health services this week when Gov. JB Pritzker signed a law banning AI therapy.⁣ ⁣ The law forbids chatbots from acting as therapists and limits how human mental health professionals can use AI to aid their work. Companies face up to $10,000 in fines if they violate the law.⁣ ⁣ The move comes as ChatGPT users—particularly younger ones—increasingly turn to the app for what amounts to free therapy. OpenAI recently made updates to its model to encourage users to use ChatGPT in a healthier way.⁣ ⁣ 📸 : Getty
2.07M
83K
1.35K
7mo ago
morningbrew
Illinois now has something new to boast about besides being the state where Abe Lincoln got really into top hats. ⁣ ⁣ It became the first US state to regulate AI mental health services this week when Gov. JB Pritzker signed a law banning AI therapy.⁣ ⁣ The law forbids chatbots from acting as therapists and limits how human mental health professionals can use AI to aid their work. Companies face up to $10,000 in fines if they violate the law.⁣ ⁣ The move comes as ChatGPT users—particularly younger ones—increasingly turn to the app for what amounts to free therapy. OpenAI recently made updates to its model to encourage users to use ChatGPT in a healthier way.⁣ ⁣ 📸 : Getty
Reminder: Annie’s party is BYOCVOW
2.01M
991
9
2mo ago
morningbrew
Reminder: Annie’s party is BYOCVOW
How Hammermill paper is made @hammermill @sylvamoco
1.88M
5.65K
85
6mo ago
morningbrew
How Hammermill paper is made @hammermill @sylvamoco
Saratoga Spring Water is having a moment @tobydoy
1.87M
34.9K
268
11mo ago
morningbrew
Saratoga Spring Water is having a moment @tobydoy
Amazon and other top water and research orgs are using AI tech to tackle global water challenges #Ad
1.84M
2.47K
48
5mo ago
morningbrew
Amazon and other top water and research orgs are using AI tech to tackle global water challenges #Ad
Shoutout to my veryyyyy handsome PCP for the cat allergy blood test to help get my asthma under control and making a new frenemy 😼
1.59M
952
12
5mo ago
morningbrew
Shoutout to my veryyyyy handsome PCP for the cat allergy blood test to help get my asthma under control and making a new frenemy 😼
The anime images all over your timeline surely have Studio Ghibli co-founder Hayao Miyazaki sick to his stomach.⁣ ⁣ With the release of OpenAI's latest image generator yesterday, the internet has been flooded with Studio Ghibli-inspired photos after users discovered it could imitate popular animation styles with relative ease (give or take a few fingers).⁣ ⁣ Unsurprisingly, the artist behind the aesthetic that's leading the trend has never been a fan of the technology.⁣ ⁣ In a video from 2016, which has resurfaced over the last 24 hours, Miyazaki is visibly disgusted after a group of Studio Ghibli employees tried to pitch him early AI image generating tech for future projects.⁣ ⁣ Concerns over AI models being trained on copyrighted content are already sparking legal issues, and this latest fad will do little to quell the fears of those whose intellectual property could be at risk. ⁣ ⁣ 📸 : Getty
1.5M
59.8K
414
11mo ago
morningbrew
The anime images all over your timeline surely have Studio Ghibli co-founder Hayao Miyazaki sick to his stomach.⁣ ⁣ With the release of OpenAI's latest image generator yesterday, the internet has been flooded with Studio Ghibli-inspired photos after users discovered it could imitate popular animation styles with relative ease (give or take a few fingers).⁣ ⁣ Unsurprisingly, the artist behind the aesthetic that's leading the trend has never been a fan of the technology.⁣ ⁣ In a video from 2016, which has resurfaced over the last 24 hours, Miyazaki is visibly disgusted after a group of Studio Ghibli employees tried to pitch him early AI image generating tech for future projects.⁣ ⁣ Concerns over AI models being trained on copyrighted content are already sparking legal issues, and this latest fad will do little to quell the fears of those whose intellectual property could be at risk. ⁣ ⁣ 📸 : Getty
Many say the taco stealing man is still out there somewhere Check out @theliven.app for more!
1.46M
746
12
5mo ago
morningbrew
Many say the taco stealing man is still out there somewhere Check out @theliven.app for more!
With Bland AI, your company can qualify leads perfectly so haters like Annie never get through the phone
1.46M
605
7
3mo ago
morningbrew
With Bland AI, your company can qualify leads perfectly so haters like Annie never get through the phone
Whether you know what a laptop processor is or not, you can appreciate an Arm chip
1.45M
3.24K
20
4mo ago
morningbrew
Whether you know what a laptop processor is or not, you can appreciate an Arm chip
The secret behind @macyagilliam’s content: Planet Oat #PlanetOatPartner
1.42M
1.72K
22
10mo ago
morningbrew
The secret behind @macyagilliam’s content: Planet Oat #PlanetOatPartner
Solving Toby’s marketing pickle with Amazon Streaming TV ads @amazonads
1.38M
723
13
7mo ago
morningbrew
Solving Toby’s marketing pickle with Amazon Streaming TV ads @amazonads
how much are these guys making? @megbaniewicz
1.37M
50.6K
378
3mo ago
morningbrew
how much are these guys making? @megbaniewicz
In a plot twist worthy of 2025, major brands are ditching AI and leaning into the "keep it real" movement.⁣ ⁣ Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex. Polaroid's posters around NYC threw shade at Apple and Google ("AI can't generate sand between your toes"), while Aerie's promise to use only real people in ads became its most-liked Instagram post of the year.⁣ ⁣ But this isn't just brand theater, it's consumer psychology. Half of Americans now say they're more concerned than excited about AI's growing presence, according to Pew. Ads made with AI tools like Sora and Midjourney just lack a certain soul-like quality to them.⁣ ⁣ For now, the analog aesthetic is still winning over the masses. As Polaroid's creative director put it, "There's always something in our nature ... that layer of imperfection that makes us human and beautifully imperfect."⁣ ⁣ 📸: Polaroid
1.35M
53.8K
495
4mo ago
morningbrew
In a plot twist worthy of 2025, major brands are ditching AI and leaning into the "keep it real" movement.⁣ ⁣ Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex. Polaroid's posters around NYC threw shade at Apple and Google ("AI can't generate sand between your toes"), while Aerie's promise to use only real people in ads became its most-liked Instagram post of the year.⁣ ⁣ But this isn't just brand theater, it's consumer psychology. Half of Americans now say they're more concerned than excited about AI's growing presence, according to Pew. Ads made with AI tools like Sora and Midjourney just lack a certain soul-like quality to them.⁣ ⁣ For now, the analog aesthetic is still winning over the masses. As Polaroid's creative director put it, "There's always something in our nature ... that layer of imperfection that makes us human and beautifully imperfect."⁣ ⁣ 📸: Polaroid
it’s all about the patterns @dhtoomey
1.33M
58.8K
362
11mo ago
morningbrew
it’s all about the patterns @dhtoomey

Morning Brew (@morningbrew) Instagram Stats & Analytics

Morning Brew (@morningbrew) has 2.09M Instagram followers with a 1.93% engagement rate over the past 12 months. Across 2.36K posts, Morning Brew received 11.8M total likes and 202M impressions, averaging 5.95K likes per post. This page tracks Morning Brew's performance metrics, top content, and engagement trends — updated daily.

Morning Brew (@morningbrew) Instagram Analytics FAQ

How many Instagram followers does Morning Brew have?+
Morning Brew (@morningbrew) has 2.09M Instagram followers as of March 2026.
What is Morning Brew's Instagram engagement rate?+
Morning Brew's Instagram engagement rate is 1.93% over the last 12 months, based on 2.36K posts.
How many likes does Morning Brew get on Instagram?+
Morning Brew received 11.8M total likes across 2.36K posts in the last 12 months, averaging 5.95K likes per post.
How many Instagram impressions does Morning Brew get?+
Morning Brew's Instagram content generated 202M total impressions over the last 12 months.