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followers
2.15M
impressions
380M
likes
11.0M
comments
218K
posts
1.99K
engagement
1.95%
emv
$10.6M
Average per post
191K

Key Metrics

Distributions

Top Content

Nvidia, OpenAI, and Oracle pulling off the classic investment circle jerk @megbaniewicz
5.69M
144K
1.53K
7mo ago
morningbrew
Nvidia, OpenAI, and Oracle pulling off the classic investment circle jerk @megbaniewicz
Now I just need a grill and 100lbs of brisket #WalmartBusinessPartner #WalmartBusiness #Ad
3.38M
1.09K
10
7mo ago
morningbrew
Now I just need a grill and 100lbs of brisket #WalmartBusinessPartner #WalmartBusiness #Ad
I’m seeing what it would take to start a BBQ sauce brand #WalmartBusinessPartner #WalmartBusiness #Ad
2.77M
941
10
8mo ago
morningbrew
I’m seeing what it would take to start a BBQ sauce brand #WalmartBusinessPartner #WalmartBusiness #Ad
Why is this town offering $50,000 for people to move there? @jamesatamian
2.72M
41.2K
1.47K
10mo ago
morningbrew
Why is this town offering $50,000 for people to move there? @jamesatamian
Learning how to get ahead of spring allergies with @dr.baba.md
2.35M
661
17
1mo ago
morningbrew
Learning how to get ahead of spring allergies with @dr.baba.md
70,000 seats. 100,000+ visitors. One weekend…
2.13M
235
5
1mo ago
morningbrew
70,000 seats. 100,000+ visitors. One weekend…
Illinois now has something new to boast about besides being the state where Abe Lincoln got really into top hats. ⁣ ⁣ It became the first US state to regulate AI mental health services this week when Gov. JB Pritzker signed a law banning AI therapy.⁣ ⁣ The law forbids chatbots from acting as therapists and limits how human mental health professionals can use AI to aid their work. Companies face up to $10,000 in fines if they violate the law.⁣ ⁣ The move comes as ChatGPT users—particularly younger ones—increasingly turn to the app for what amounts to free therapy. OpenAI recently made updates to its model to encourage users to use ChatGPT in a healthier way.⁣ ⁣ 📸 : Getty
2.07M
82.8K
1.34K
9mo ago
morningbrew
Illinois now has something new to boast about besides being the state where Abe Lincoln got really into top hats. ⁣ ⁣ It became the first US state to regulate AI mental health services this week when Gov. JB Pritzker signed a law banning AI therapy.⁣ ⁣ The law forbids chatbots from acting as therapists and limits how human mental health professionals can use AI to aid their work. Companies face up to $10,000 in fines if they violate the law.⁣ ⁣ The move comes as ChatGPT users—particularly younger ones—increasingly turn to the app for what amounts to free therapy. OpenAI recently made updates to its model to encourage users to use ChatGPT in a healthier way.⁣ ⁣ 📸 : Getty
Reminder: Annie’s party is BYOCVOW
2.01M
991
9
5mo ago
morningbrew
Reminder: Annie’s party is BYOCVOW
How Hammermill paper is made @hammermill @sylvamoco
1.88M
5.65K
84
8mo ago
morningbrew
How Hammermill paper is made @hammermill @sylvamoco
Amazon and other top water and research orgs are using AI tech to tackle global water challenges #Ad
1.84M
2.47K
48
7mo ago
morningbrew
Amazon and other top water and research orgs are using AI tech to tackle global water challenges #Ad
Shoutout to my veryyyyy handsome PCP for the cat allergy blood test to help get my asthma under control and making a new frenemy 😼
1.59M
952
11
7mo ago
morningbrew
Shoutout to my veryyyyy handsome PCP for the cat allergy blood test to help get my asthma under control and making a new frenemy 😼
Your favorite foreign billionaire’s favorite foreign billionaire @e.mcc
1.50M
102K
2.68K
5d ago
morningbrew
Your favorite foreign billionaire’s favorite foreign billionaire @e.mcc
undead and ready to vibe code @realannieb_
1.47M
143K
637
1mo ago
morningbrew
undead and ready to vibe code @realannieb_
Many say the taco stealing man is still out there somewhere Check out @theliven.app for more!
1.46M
746
12
7mo ago
morningbrew
Many say the taco stealing man is still out there somewhere Check out @theliven.app for more!
With Bland AI, your company can qualify leads perfectly so haters like Annie never get through the phone
1.46M
605
7
5mo ago
morningbrew
With Bland AI, your company can qualify leads perfectly so haters like Annie never get through the phone
Whether you know what a laptop processor is or not, you can appreciate an Arm chip
1.45M
3.24K
20
7mo ago
morningbrew
Whether you know what a laptop processor is or not, you can appreciate an Arm chip
how much are these guys making? @megbaniewicz
1.39M
50.9K
454
5mo ago
morningbrew
how much are these guys making? @megbaniewicz
Solving Toby’s marketing pickle with Amazon Streaming TV ads @amazonads
1.38M
722
13
10mo ago
morningbrew
Solving Toby’s marketing pickle with Amazon Streaming TV ads @amazonads
ironically TJ is the name of the man who escorted me out of the Trader Joe’s @realannieb_
1.36M
66.2K
819
4mo ago
morningbrew
ironically TJ is the name of the man who escorted me out of the Trader Joe’s @realannieb_
In a plot twist worthy of 2025, major brands are ditching AI and leaning into the "keep it real" movement.⁣ ⁣ Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex. Polaroid's posters around NYC threw shade at Apple and Google ("AI can't generate sand between your toes"), while Aerie's promise to use only real people in ads became its most-liked Instagram post of the year.⁣ ⁣ But this isn't just brand theater, it's consumer psychology. Half of Americans now say they're more concerned than excited about AI's growing presence, according to Pew. Ads made with AI tools like Sora and Midjourney just lack a certain soul-like quality to them.⁣ ⁣ For now, the analog aesthetic is still winning over the masses. As Polaroid's creative director put it, "There's always something in our nature ... that layer of imperfection that makes us human and beautifully imperfect."⁣ ⁣ 📸: Polaroid
1.34M
53.6K
491
6mo ago
morningbrew
In a plot twist worthy of 2025, major brands are ditching AI and leaning into the "keep it real" movement.⁣ ⁣ Heineken, Aerie, Polaroid, and even Cadbury are riding the anti-AI wave, mocking Big Tech and positioning human-made creativity as the ultimate authenticity flex. Polaroid's posters around NYC threw shade at Apple and Google ("AI can't generate sand between your toes"), while Aerie's promise to use only real people in ads became its most-liked Instagram post of the year.⁣ ⁣ But this isn't just brand theater, it's consumer psychology. Half of Americans now say they're more concerned than excited about AI's growing presence, according to Pew. Ads made with AI tools like Sora and Midjourney just lack a certain soul-like quality to them.⁣ ⁣ For now, the analog aesthetic is still winning over the masses. As Polaroid's creative director put it, "There's always something in our nature ... that layer of imperfection that makes us human and beautifully imperfect."⁣ ⁣ 📸: Polaroid

Morning Brew (@morningbrew) Instagram Stats & Analytics

Morning Brew (@morningbrew) has 2.15M Instagram followers with a 1.95% engagement rate over the past 12 months. Across 1.99K posts, Morning Brew received 11.0M total likes and 198M impressions, averaging 5.56K likes per post. This page tracks Morning Brew's performance metrics, top content, and engagement trends — updated daily.

Morning Brew (@morningbrew) Instagram Analytics FAQ

How many Instagram followers does Morning Brew have?+
Morning Brew (@morningbrew) has 2.15M Instagram followers as of May 2026.
What is Morning Brew's Instagram engagement rate?+
Morning Brew's Instagram engagement rate is 1.95% over the last 12 months, based on 1.99K posts.
How many likes does Morning Brew get on Instagram?+
Morning Brew received 11.0M total likes across 1.99K posts in the last 12 months, averaging 5.56K likes per post.
How many Instagram impressions does Morning Brew get?+
Morning Brew's Instagram content generated 198M total impressions over the last 12 months.