instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
4.97M
impressions
250M
likes
4.33M
comments
189K
posts
1.79K
engagement
1.20%
emv
$6.32M
Avg. per post
173K

Key Metrics

Distributions

Top Content

A 7.7-magnitude #earthquake hit #Myanmar and #Thailand.
25.1M
96.5K
2.89K
10mo ago
businessinsider
A 7.7-magnitude #earthquake hit #Myanmar and #Thailand.
Here's how #curling stones are made for the #Olympics in #Scotland.
8.8M
250K
1.54K
1w ago
businessinsider
Here's how #curling stones are made for the #Olympics in #Scotland.
Here's what surprised our #food reporter about visiting #Hooters post-bankruptcy. #restaurant
7.91M
44.7K
3.21K
10mo ago
businessinsider
Here's what surprised our #food reporter about visiting #Hooters post-bankruptcy. #restaurant
Thousands of US #military name plates are made in a small factory inside #FortKnox, where employees have a combined 240 years of experience. #armedforces
4.35M
78.5K
854
5mo ago
businessinsider
Thousands of US #military name plates are made in a small factory inside #FortKnox, where employees have a combined 240 years of experience. #armedforces
Business Insider investigated the footprint of 1240 #datacenters across the United States to understand some of the real-life consequences of #AI. #technology
4.16M
68.8K
2.09K
7mo ago
businessinsider
Business Insider investigated the footprint of 1240 #datacenters across the United States to understand some of the real-life consequences of #AI. #technology
Trump criticized Israel’s airstrikes following a deal, calling the bombing the biggest he’s ever seen. #israel #iran #ceasefire
4.11M
45K
3.43K
8mo ago
businessinsider
Trump criticized Israel’s airstrikes following a deal, calling the bombing the biggest he’s ever seen. #israel #iran #ceasefire
How Hannah Neeleman balances #Ballerinafarm and being a mother of 8 #FarmFamily #WorkingMom
3.53M
58.6K
1.15K
4mo ago
businessinsider
How Hannah Neeleman balances #Ballerinafarm and being a mother of 8 #FarmFamily #WorkingMom
Surviving the gruelling hours and high demands of a job in consulting isn't easy. Deloitte has a new solution to help its employees handle the stress: Lego. The Big Four professional services firm has updated its long-running well-being subsidy program to include "Legos and puzzles" on a list of items that Deloitte will reimburse, internal policy documents seen by Business Insider show. The firm has long offered eligible US staff an annual subsidy to spend on one or a combination of subscriptions, equipment, and experiences. In 2021, the firm doubled the allowance from $500 to $1,000, an internal webpage shows. The subsidy is meant to "empower and support your journey toward thriving mentally, physically, and financially and living your purpose," the policy documents say. Read more about Deloitte's policy at the link in our bio. Story by Polly Thompson (Credit: Getty Images) #lego #deloitte #consulting #bigfour #careers
3.07M
123K
1.22K
8mo ago
businessinsider
Surviving the gruelling hours and high demands of a job in consulting isn't easy. Deloitte has a new solution to help its employees handle the stress: Lego. The Big Four professional services firm has updated its long-running well-being subsidy program to include "Legos and puzzles" on a list of items that Deloitte will reimburse, internal policy documents seen by Business Insider show. The firm has long offered eligible US staff an annual subsidy to spend on one or a combination of subscriptions, equipment, and experiences. In 2021, the firm doubled the allowance from $500 to $1,000, an internal webpage shows. The subsidy is meant to "empower and support your journey toward thriving mentally, physically, and financially and living your purpose," the policy documents say. Read more about Deloitte's policy at the link in our bio. Story by Polly Thompson (Credit: Getty Images) #lego #deloitte #consulting #bigfour #careers
Business Insider found and authenticated an #addressbook belonging to #Epstein. #Trump
2.72M
113K
3.69K
6mo ago
businessinsider
Business Insider found and authenticated an #addressbook belonging to #Epstein. #Trump
These are some of the most significant moments from the second week of the #Diddy #trial. #pdiddy
2.5M
18K
1.09K
9mo ago
businessinsider
These are some of the most significant moments from the second week of the #Diddy #trial. #pdiddy
Tiler Peck has been a principal dancer with #NYCB for 16 years. #dancer #nyc #ballet
2.27M
69.8K
396
5mo ago
businessinsider
Tiler Peck has been a principal dancer with #NYCB for 16 years. #dancer #nyc #ballet
This is the first time the #US has directly participated in the ongoing conflict between #Iran and #Israel.
2.25M
13.2K
766
8mo ago
businessinsider
This is the first time the #US has directly participated in the ongoing conflict between #Iran and #Israel.
A recording of a flight radar shows no planes flying over #Venezuela after the #US carried out strikes in Caracas, the country's capital, on January 3.
2.1M
19.1K
169
1mo ago
businessinsider
A recording of a flight radar shows no planes flying over #Venezuela after the #US carried out strikes in Caracas, the country's capital, on January 3.
What are the strange shapes showing up in the East #China Sea? #shippingdata #satelliteimages Watch the full video on the ongoing conflict in the South China Sea at the link in our bio.
2.02M
26.6K
979
3w ago
businessinsider
What are the strange shapes showing up in the East #China Sea? #shippingdata #satelliteimages Watch the full video on the ongoing conflict in the South China Sea at the link in our bio.
In the studio of renowned washi artist Eriko Horiki, harmony emerges as a delicate interplay of materials, centuries of Japanese tradition, and acceptance that nature will guide the artist’s hand. Horiki’s artistic practice is just one facet explored in a new interactive narrative, inspired by the harmonious blend of Hibiki Whisky, that considers what harmony means today and how masters of craft and intentional living achieve this vital balance. Explore the full experience at the link in the bio.
1.69M
5.04K
32
3mo ago
businessinsider
In the studio of renowned washi artist Eriko Horiki, harmony emerges as a delicate interplay of materials, centuries of Japanese tradition, and acceptance that nature will guide the artist’s hand. Horiki’s artistic practice is just one facet explored in a new interactive narrative, inspired by the harmonious blend of Hibiki Whisky, that considers what harmony means today and how masters of craft and intentional living achieve this vital balance. Explore the full experience at the link in the bio.
80% of the world's #turmeric comes from #India. Here's how it's harvested. #spices
1.61M
23.5K
304
5mo ago
businessinsider
80% of the world's #turmeric comes from #India. Here's how it's harvested. #spices
The #Bezos-Sanchez wedding will have 200 guests including Oprah, #Kardashians, and the #Trump family.
1.61M
11.4K
452
7mo ago
businessinsider
The #Bezos-Sanchez wedding will have 200 guests including Oprah, #Kardashians, and the #Trump family.
#KevinOLeary breaks down the spanking scene with ##timotheéchalamet Read Entertainment Correspondent Jason Guerrasio's full interview with Kevin O'Leary at the link in our bio.
1.53M
54.9K
407
1mo ago
businessinsider
#KevinOLeary breaks down the spanking scene with ##timotheéchalamet Read Entertainment Correspondent Jason Guerrasio's full interview with Kevin O'Leary at the link in our bio.
Nian Yang-yi chose to study computer science and information engineering in college because he didn't like interacting with people. Programming seemed perfect: he could spend all day on a computer, coding and debugging. However, in his third year of college, Yang-yi had a sports accident that caused a retinal detachment. He went through surgery, and afterward, the doctor told him to not overuse his eyes. So his plan was simple: work somewhere else for two or three years, let his eyes recover, and then return to writing code. That's how Yang-yi ended up at a café. At first, he didn't drink coffee at all. But his boss and coworkers encouraged him to try it. They brewed him a cup every day. Read more about Yang-yi’s story and how he ended up as a barista at the link in our bio. Story as told to Huileng Tan (Credit: Huileng Tan/Business Insider) #barista #coffee #programmer
1.44M
57.5K
324
4mo ago
businessinsider
Nian Yang-yi chose to study computer science and information engineering in college because he didn't like interacting with people. Programming seemed perfect: he could spend all day on a computer, coding and debugging. However, in his third year of college, Yang-yi had a sports accident that caused a retinal detachment. He went through surgery, and afterward, the doctor told him to not overuse his eyes. So his plan was simple: work somewhere else for two or three years, let his eyes recover, and then return to writing code. That's how Yang-yi ended up at a café. At first, he didn't drink coffee at all. But his boss and coworkers encouraged him to try it. They brewed him a cup every day. Read more about Yang-yi’s story and how he ended up as a barista at the link in our bio. Story as told to Huileng Tan (Credit: Huileng Tan/Business Insider) #barista #coffee #programmer
This was the first all-female space crew since 1963. #blueorigin #katyperry #jeffbezos
1.35M
13.5K
2.09K
10mo ago
businessinsider
This was the first all-female space crew since 1963. #blueorigin #katyperry #jeffbezos

Business Insider (@businessinsider) Instagram Stats & Analytics

Business Insider (@businessinsider) has 4.97M Instagram followers with a 1.20% engagement rate over the past 12 months. Across 1.79K posts, Business Insider received 4.33M total likes and 199M impressions, averaging 3K likes per post. This page tracks Business Insider's performance metrics, top content, and engagement trends — updated daily.

Business Insider (@businessinsider) Instagram Analytics FAQ

How many Instagram followers does Business Insider have?+
Business Insider (@businessinsider) has 4.97M Instagram followers as of February 2026.
What is Business Insider's Instagram engagement rate?+
Business Insider's Instagram engagement rate is 1.20% over the last 12 months, based on 1.79K posts.
How many likes does Business Insider get on Instagram?+
Business Insider received 4.33M total likes across 1.79K posts in the last year, averaging 3K likes per post.
How many Instagram impressions does Business Insider get?+
Business Insider's Instagram content generated 199M total impressions over the last 12 months.