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followers
1.20M
impressions
17.3M
likes
548K
comments
25.6K
posts
135
engagement
2.17%
emv
$515K
Average per post
128K

Key Metrics

Distributions

Top Content

#Mars_Partner Here’s a space food fact that is literally out of this world! 🤯 The first candy to fly in space was… @mmschocolate! It's all thanks to some clever science from @marsglobal. That crunchy candy shell acts like a melt-proof force field, which is perfect for a zero-G snack. It's a sweet tradition that's been flying with astronauts since 1981! 🛰️
4.32M
1.65K
55
5mo ago
mmschocolate
#Mars_Partner Here’s a space food fact that is literally out of this world! 🤯 The first candy to fly in space was… @mmschocolate! It's all thanks to some clever science from @marsglobal. That crunchy candy shell acts like a melt-proof force field, which is perfect for a zero-G snack. It's a sweet tradition that's been flying with astronauts since 1981! 🛰️
For 15 incredible years, Kyle proudly drove our M&M’S car into Victory Lane and into the hearts of NASCAR racing fans everywhere. We are so proud of the wins we shared on and off the track, but even more grateful for the unforgettable memories, passion, and joy “the Candyman” brought to the extended Mars family. He was a fierce competitor on the track and a true legend of the sport. Our deepest condolences go out to the Busch family, his team, and his fans during this difficult time. Rest in peace, Kyle. 💛🏁
2.23M
89.4K
1.37K
2mo ago
mmschocolate
For 15 incredible years, Kyle proudly drove our M&M’S car into Victory Lane and into the hearts of NASCAR racing fans everywhere. We are so proud of the wins we shared on and off the track, but even more grateful for the unforgettable memories, passion, and joy “the Candyman” brought to the extended Mars family. He was a fierce competitor on the track and a true legend of the sport. Our deepest condolences go out to the Busch family, his team, and his fans during this difficult time. Rest in peace, Kyle. 💛🏁
We bet this album will reach new heights.
1.94M
77.8K
970
12mo ago
mmschocolate
We bet this album will reach new heights.
disco, always. 🪩 💫
712K
28.5K
119
6mo ago
mmschocolate
disco, always. 🪩 💫
Internet, Meet Rick. He’s on the hunt for one more piece to add to his collection, and we cannot fail him. Join the hunt.
696K
62.2K
368
8mo ago
mmschocolate
Internet, Meet Rick. He’s on the hunt for one more piece to add to his collection, and we cannot fail him. Join the hunt.
#MMS_Partner Yo @mmschocolate can you help a girl out? Halloween is on a Friday and I ain’t missing it. #mmsrescuesquad
695K
14.0K
139
10mo ago
mmschocolate
#MMS_Partner Yo @mmschocolate can you help a girl out? Halloween is on a Friday and I ain’t missing it. #mmsrescuesquad
We’re obsessulated over learning our Ms are really Ws!
431K
40.0K
165
8mo ago
mmschocolate
We’re obsessulated over learning our Ms are really Ws!
#MMS_Partner - M&M’S Cherry Chocolate Cupcake: my travel companion, my go-to, my muse, the flavor I can’t stop thinking about. Consider this a hard launch. If you’re loving these as much as I am, click the link in bio to vote to keep my favorite flavor around @mmschocolate
427K
17.1K
117
5mo ago
mmschocolate
#MMS_Partner - M&M’S Cherry Chocolate Cupcake: my travel companion, my go-to, my muse, the flavor I can’t stop thinking about. Consider this a hard launch. If you’re loving these as much as I am, click the link in bio to vote to keep my favorite flavor around @mmschocolate
today’s agenda: listen on repeat
230K
9.22K
182
10mo ago
mmschocolate
today’s agenda: listen on repeat
yes, it’s real. no, you can’t eat them. M&M’S x Crocs link in bio!​
194K
5.46K
59
10mo ago
mmschocolate
yes, it’s real. no, you can’t eat them. M&M’S x Crocs link in bio!​
Help Rick find dem apples. Comment, @ or DM us if you’ve seen them.
177K
11.4K
100
8mo ago
mmschocolate
Help Rick find dem apples. Comment, @ or DM us if you’ve seen them.
#MMS_Partner I am in love with these Peanut Butter Cinnamon Roll @mmschocolate !! But I need your help to win the Flavor Vote and beat @fibula for ONCE. Try them and head to the link in my bio to vote for your favorite flavor :)
137K
4.78K
95
5mo ago
mmschocolate
#MMS_Partner I am in love with these Peanut Butter Cinnamon Roll @mmschocolate !! But I need your help to win the Flavor Vote and beat @fibula for ONCE. Try them and head to the link in my bio to vote for your favorite flavor :)
Team ❤️ or Team 🩵??
129K
5.17K
716
11mo ago
mmschocolate
Team ❤️ or Team 🩵??
Introducing… the M&M’S Bakery Collection! Starting in January 2026, you can try these limited-edition flavors and vote on which one stays on the shelves. What flavor are you most excited for?!
125K
4.98K
800
11mo ago
mmschocolate
Introducing… the M&M’S Bakery Collection! Starting in January 2026, you can try these limited-edition flavors and vote on which one stays on the shelves. What flavor are you most excited for?!
This Halloweekend, The M&M’S Halloween Rescue Squad is saving @snooki and your Halloween night with free candy delivery in under an hour. Want to be prepped with even more candy? Snag one of our Free Treat & Greet Kits on 10/10–complete with the good candy, a limited-edition bowl and an M&M’S T-shirt. Visit 🔗 in bio for more info. #mmsrescuesquad
122K
4.88K
128
10mo ago
mmschocolate
This Halloweekend, The M&M’S Halloween Rescue Squad is saving @snooki and your Halloween night with free candy delivery in under an hour. Want to be prepped with even more candy? Snag one of our Free Treat & Greet Kits on 10/10–complete with the good candy, a limited-edition bowl and an M&M’S T-shirt. Visit 🔗 in bio for more info. #mmsrescuesquad
WE GOT A TEXT! 🏝️🩷 M&M’S Play Along Pack return to mms.com on 6/11 while supplies last. @loveislandusa is streaming now, only on Peacock.
115K
4.59K
51
2mo ago
mmschocolate
WE GOT A TEXT! 🏝️🩷 M&M’S Play Along Pack return to mms.com on 6/11 while supplies last. @loveislandusa is streaming now, only on Peacock.
you know it’s spring when these arrive
109K
1.02K
59
4mo ago
mmschocolate
you know it’s spring when these arrive
Popping in to let you know these are available now on TikTok Shop!
106K
4.26K
123
9mo ago
mmschocolate
Popping in to let you know these are available now on TikTok Shop!
we can’t tell you yet 😉
105K
4.20K
1.54K
10mo ago
mmschocolate
we can’t tell you yet 😉
#Sweepstakes We’re hosting a sweet sweepstakes! Make sure to follow us and comment below using #MMSSweepstakes2026 to enter. 💫🍫 No Purchase Necessary. Open to legal residents of the 50 US (+D.G.). 18+ to enter. Begins 6/16/26 at 9:00AM EST, Ends 7/3/26 at 11:59PM EST. Void where prohibited. See link in bio for Official Rules and complete details.
105K
4.19K
5.00K
1mo ago
mmschocolate
#Sweepstakes We’re hosting a sweet sweepstakes! Make sure to follow us and comment below using #MMSSweepstakes2026 to enter. 💫🍫 No Purchase Necessary. Open to legal residents of the 50 US (+D.G.). 18+ to enter. Begins 6/16/26 at 9:00AM EST, Ends 7/3/26 at 11:59PM EST. Void where prohibited. See link in bio for Official Rules and complete details.

M&M’S (@mmschocolate) Instagram Stats & Analytics

M&M’S (@mmschocolate) has 1.20M Instagram followers with a 2.17% engagement rate over the past 12 months. Across 135 posts, M&M’S received 548K total likes and 7.75M impressions, averaging 4.06K likes per post. This page tracks M&M’S's performance metrics, top content, and engagement trends — updated daily.

M&M’S (@mmschocolate) Instagram Analytics FAQ

How many Instagram followers does M&M’S have?+
M&M’S (@mmschocolate) has 1.20M Instagram followers as of August 2026.
What is M&M’S's Instagram engagement rate?+
M&M’S's Instagram engagement rate is 2.17% over the last 12 months, based on 135 posts.
How many likes does M&M’S get on Instagram?+
M&M’S received 548K total likes across 135 posts in the last 12 months, averaging 4.06K likes per post.
How many Instagram impressions does M&M’S get?+
M&M’S's Instagram content generated 7.75M total impressions over the last 12 months.