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followers
1.20M
impressions
17.7M
likes
604K
comments
24.8K
posts
136
engagement
2.93%
emv
$536K
Average per post
130K
Key Metrics
Impressions
monthly
Distributions
Content
4.32M
1.65K
55
6mo ago
mmschocolate
#Mars_Partner Here’s a space food fact that is literally out of this world! 🤯 The first candy to fly in space was… @mmschocolate!
It's all thanks to some clever science from @marsglobal. That crunchy candy shell acts like a melt-proof force field, which is perfect for a zero-G snack. It's a sweet tradition that's been flying with astronauts since 1981! 🛰️
2.23M
89.4K
1.37K
4mo ago
mmschocolate
For 15 incredible years, Kyle proudly drove our M&M’S car into Victory Lane and into the hearts of NASCAR racing fans everywhere.
We are so proud of the wins we shared on and off the track, but even more grateful for the unforgettable memories, passion, and joy “the Candyman” brought to the extended Mars family.
He was a fierce competitor on the track and a true legend of the sport. Our deepest condolences go out to the Busch family, his team, and his fans during this difficult time.
Rest in peace, Kyle. 💛🏁
926K
64.8K
1.08K
1mo ago
mmschocolate
Bristol was always one of Kyle’s favorite tracks. He loved racing under the lights, found so much success there, and the iconic M&M’S car holds some of the best memories of his career and our life together.
Going back without him will be heartbreaking. He should be there. But I’m so grateful to be able to tell you that those iconic M&M’S colors will be coming back to Bristol, one last time, on the 54 car. It’s a chance to honor him at a place he loved so much, surrounded by our NASCAR family and the fans who loved him too. I know Kyle would want us to be there, to keep showing up, keep racing, and keep carrying his legacy forward.
We hope you’ll join us at Bristol as we celebrate Kyle, the incredible legacy he left behind, and the love he had for racing that will always be a part of our family. ❤️🏁
904K
36.2K
52
1mo ago
mmschocolate
Check out these sweet Marvel variant covers featuring some of our friends from @mmschocolate! Fans at #D23: The Ultimate Disney Fan Event received these covers in special fan packs during Disney | Marvel: A Legacy of Stories Presented by M&M’S this afternoon.
712K
28.5K
119
8mo ago
mmschocolate
disco, always. 🪩 💫
697K
14.0K
139
11mo ago
mmschocolate
#MMS_Partner Yo @mmschocolate can you help a girl out? Halloween is on a Friday and I ain’t missing it. #mmsrescuesquad
696K
62.1K
367
10mo ago
mmschocolate
Internet, Meet Rick. He’s on the hunt for one more piece to add to his collection, and we cannot fail him. Join the hunt.
446K
30.9K
652
2w ago
mmschocolate
#MMSPartner Some spells are worth repeating. M&M’s Amas Veritas Spell & Snack pack drops at midnight on 9/3 & 9/14. See Practical Magic 2 only in theaters 9/10 💛🧙♀️💫🐈⬛🌑
432K
39.9K
164
9mo ago
mmschocolate
We’re obsessulated over learning our Ms are really Ws!
429K
17.1K
117
6mo ago
mmschocolate
#MMS_Partner - M&M’S Cherry Chocolate Cupcake: my travel companion, my go-to, my muse, the flavor I can’t stop thinking about. Consider this a hard launch. If you’re loving these as much as I am, click the link in bio to vote to keep my favorite flavor around @mmschocolate
230K
9.21K
182
11mo ago
mmschocolate
today’s agenda: listen on repeat
195K
5.47K
59
11mo ago
mmschocolate
yes, it’s real. no, you can’t eat them. M&M’S x Crocs link in bio!
177K
11.3K
100
10mo ago
mmschocolate
Help Rick find dem apples. Comment, @ or DM us if you’ve seen them.
163K
7.17K
140
2w ago
mmschocolate
#MMSPartner The Owens family curse strikes again 🪲😬 Add a touch of magic with @mmschocolate and see #PracticalMagic2 only in theaters September 10 🐈⬛💫💛🌑🧙♀️
138K
4.79K
95
6mo ago
mmschocolate
#MMS_Partner I am in love with these Peanut Butter Cinnamon Roll @mmschocolate !! But I need your help to win the Flavor Vote and beat @fibula for ONCE. Try them and head to the link in my bio to vote for your favorite flavor :)
122K
4.87K
128
11mo ago
mmschocolate
This Halloweekend, The M&M’S Halloween Rescue Squad is saving @snooki and your Halloween night with free candy delivery in under an hour. Want to be prepped with even more candy? Snag one of our Free Treat & Greet Kits on 10/10–complete with the good candy, a limited-edition bowl and an M&M’S T-shirt. Visit 🔗 in bio for more info. #mmsrescuesquad
115K
4.59K
52
3mo ago
mmschocolate
WE GOT A TEXT! 🏝️🩷 M&M’S Play Along Pack return to mms.com on 6/11 while supplies last. @loveislandusa is streaming now, only on Peacock.
109K
1.02K
59
6mo ago
mmschocolate
you know it’s spring when these arrive
106K
4.25K
123
10mo ago
mmschocolate
Popping in to let you know these are available now on TikTok Shop!
105K
4.21K
5.00K
3mo ago
mmschocolate
#Sweepstakes We’re hosting a sweet sweepstakes! Make sure to follow us and comment below using #MMSSweepstakes2026 to enter. 💫🍫
No Purchase Necessary. Open to legal residents of the 50 US (+D.G.). 18+ to enter. Begins 6/16/26 at 9:00AM EST, Ends 7/3/26 at 11:59PM EST. Void where prohibited. See link in bio for Official Rules and complete details.
M&M’S (@mmschocolate) Instagram Stats & Analytics
M&M’S (@mmschocolate) has 1.20M Instagram followers with a 2.93% engagement rate over the past 12 months. Across 136 posts, M&M’S received 604K total likes and 9.36M impressions, averaging 4.44K likes per post. This page tracks M&M’S's performance metrics, top content, and engagement trends — updated daily.
M&M’S (@mmschocolate) Instagram Analytics FAQ
How many Instagram followers does M&M’S have?+
M&M’S (@mmschocolate) has 1.20M Instagram followers as of September 2026.
What is M&M’S's Instagram engagement rate?+
M&M’S's Instagram engagement rate is 2.93% over the last 12 months, based on 136 posts.
How many likes does M&M’S get on Instagram?+
M&M’S received 604K total likes across 136 posts in the last 12 months, averaging 4.44K likes per post.
How many Instagram impressions does M&M’S get?+
M&M’S's Instagram content generated 9.36M total impressions over the last 12 months.