NewGet @mmschocolate's full report
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followers
1.20M
impressions
18.5M
likes
617K
comments
22.5K
posts
136
engagement
2.88%
emv
$553K
Average per post
136K

Key Metrics

Distributions

Top Content

#Mars_Partner Here’s a space food fact that is literally out of this world! 🤯 The first candy to fly in space was… @mmschocolate! It's all thanks to some clever science from @marsglobal. That crunchy candy shell acts like a melt-proof force field, which is perfect for a zero-G snack. It's a sweet tradition that's been flying with astronauts since 1981! 🛰️
4.32M
1.66K
55
7mo ago
mmschocolate
#Mars_Partner Here’s a space food fact that is literally out of this world! 🤯 The first candy to fly in space was… @mmschocolate! It's all thanks to some clever science from @marsglobal. That crunchy candy shell acts like a melt-proof force field, which is perfect for a zero-G snack. It's a sweet tradition that's been flying with astronauts since 1981! 🛰️
For 15 incredible years, Kyle proudly drove our M&M’S car into Victory Lane and into the hearts of NASCAR racing fans everywhere. We are so proud of the wins we shared on and off the track, but even more grateful for the unforgettable memories, passion, and joy “the Candyman” brought to the extended Mars family. He was a fierce competitor on the track and a true legend of the sport. Our deepest condolences go out to the Busch family, his team, and his fans during this difficult time. Rest in peace, Kyle. 💛🏁
2.23M
89.4K
1.37K
4mo ago
mmschocolate
For 15 incredible years, Kyle proudly drove our M&M’S car into Victory Lane and into the hearts of NASCAR racing fans everywhere. We are so proud of the wins we shared on and off the track, but even more grateful for the unforgettable memories, passion, and joy “the Candyman” brought to the extended Mars family. He was a fierce competitor on the track and a true legend of the sport. Our deepest condolences go out to the Busch family, his team, and his fans during this difficult time. Rest in peace, Kyle. 💛🏁
Our M&M’S | Marvel Packs are here! Your favorite M&M’S characters are stepping into the shoes of some legendary Marvel heroes for a limited time.
1.39M
40.0K
136
2d ago
mmschocolate
Our M&M’S | Marvel Packs are here! Your favorite M&M’S characters are stepping into the shoes of some legendary Marvel heroes for a limited time.
Bristol was always one of Kyle’s favorite tracks. He loved racing under the lights, found so much success there, and the iconic M&M’S car holds some of the best memories of his career and our life together. Going back without him will be heartbreaking. He should be there. But I’m so grateful to be able to tell you that those iconic M&M’S colors will be coming back to Bristol, one last time, on the 54 car. It’s a chance to honor him at a place he loved so much, surrounded by our NASCAR family and the fans who loved him too. I know Kyle would want us to be there, to keep showing up, keep racing, and keep carrying his legacy forward. We hope you’ll join us at Bristol as we celebrate Kyle, the incredible legacy he left behind, and the love he had for racing that will always be a part of our family. ❤️🏁
935K
65.4K
1.09K
1mo ago
mmschocolate
Bristol was always one of Kyle’s favorite tracks. He loved racing under the lights, found so much success there, and the iconic M&M’S car holds some of the best memories of his career and our life together. Going back without him will be heartbreaking. He should be there. But I’m so grateful to be able to tell you that those iconic M&M’S colors will be coming back to Bristol, one last time, on the 54 car. It’s a chance to honor him at a place he loved so much, surrounded by our NASCAR family and the fans who loved him too. I know Kyle would want us to be there, to keep showing up, keep racing, and keep carrying his legacy forward. We hope you’ll join us at Bristol as we celebrate Kyle, the incredible legacy he left behind, and the love he had for racing that will always be a part of our family. ❤️🏁
Check out these sweet Marvel variant covers featuring some of our friends from @mmschocolate! Fans at #D23: The Ultimate Disney Fan Event received these covers in special fan packs during Disney | Marvel: A Legacy of Stories Presented by M&M’S this afternoon.
904K
36.2K
52
1mo ago
mmschocolate
Check out these sweet Marvel variant covers featuring some of our friends from @mmschocolate! Fans at #D23: The Ultimate Disney Fan Event received these covers in special fan packs during Disney | Marvel: A Legacy of Stories Presented by M&M’S this afternoon.
disco, always. 🪩 💫
711K
28.5K
119
8mo ago
mmschocolate
disco, always. 🪩 💫
Internet, Meet Rick. He’s on the hunt for one more piece to add to his collection, and we cannot fail him. Join the hunt.
696K
62.0K
367
10mo ago
mmschocolate
Internet, Meet Rick. He’s on the hunt for one more piece to add to his collection, and we cannot fail him. Join the hunt.
#MMSPartner Some spells are worth repeating. M&M’s Amas Veritas Spell & Snack pack drops at midnight on 9/3 & 9/14. See Practical Magic 2 only in theaters 9/10 💛🧙‍♀️💫🐈‍⬛🌑
453K
31.2K
662
1mo ago
mmschocolate
#MMSPartner Some spells are worth repeating. M&M’s Amas Veritas Spell & Snack pack drops at midnight on 9/3 & 9/14. See Practical Magic 2 only in theaters 9/10 💛🧙‍♀️💫🐈‍⬛🌑
We’re obsessulated over learning our Ms are really Ws!
432K
39.9K
164
10mo ago
mmschocolate
We’re obsessulated over learning our Ms are really Ws!
#MMS_Partner - M&M’S Cherry Chocolate Cupcake: my travel companion, my go-to, my muse, the flavor I can’t stop thinking about. Consider this a hard launch. If you’re loving these as much as I am, click the link in bio to vote to keep my favorite flavor around @mmschocolate
430K
17.2K
117
7mo ago
mmschocolate
#MMS_Partner - M&M’S Cherry Chocolate Cupcake: my travel companion, my go-to, my muse, the flavor I can’t stop thinking about. Consider this a hard launch. If you’re loving these as much as I am, click the link in bio to vote to keep my favorite flavor around @mmschocolate
Trick or treat? Treat. @ellzabethm is wearing our new Sticking Point look, Yummazing, from our OPI x @mmschocolate collab.
397K
2.75K
17
6d ago
mmschocolate
Trick or treat? Treat. @ellzabethm is wearing our new Sticking Point look, Yummazing, from our OPI x @mmschocolate collab.
Chocolate brown. Candy-shell blue. Glossy green. Meet the limited-edition OPI x @mmschocolate collection, shade matched in Nail Lacquer and GelColor. Pick one. Or wear them all.
264K
5.83K
93
1w ago
mmschocolate
Chocolate brown. Candy-shell blue. Glossy green. Meet the limited-edition OPI x @mmschocolate collection, shade matched in Nail Lacquer and GelColor. Pick one. Or wear them all.
Help Rick find dem apples. Comment, @ or DM us if you’ve seen them.
177K
11.3K
100
10mo ago
mmschocolate
Help Rick find dem apples. Comment, @ or DM us if you’ve seen them.
#MMSPartner The Owens family curse strikes again 🪲😬 Add a touch of magic with @mmschocolate and see #PracticalMagic2 only in theaters September 10 🐈‍⬛💫💛🌑🧙‍♀️
168K
7.30K
141
1mo ago
mmschocolate
#MMSPartner The Owens family curse strikes again 🪲😬 Add a touch of magic with @mmschocolate and see #PracticalMagic2 only in theaters September 10 🐈‍⬛💫💛🌑🧙‍♀️
#MMS_Partner I am in love with these Peanut Butter Cinnamon Roll @mmschocolate !! But I need your help to win the Flavor Vote and beat @fibula for ONCE. Try them and head to the link in my bio to vote for your favorite flavor :)
139K
4.79K
95
7mo ago
mmschocolate
#MMS_Partner I am in love with these Peanut Butter Cinnamon Roll @mmschocolate !! But I need your help to win the Flavor Vote and beat @fibula for ONCE. Try them and head to the link in my bio to vote for your favorite flavor :)
WE GOT A TEXT! 🏝️🩷 M&M’S Play Along Pack return to mms.com on 6/11 while supplies last. @loveislandusa is streaming now, only on Peacock.
115K
4.59K
52
4mo ago
mmschocolate
WE GOT A TEXT! 🏝️🩷 M&M’S Play Along Pack return to mms.com on 6/11 while supplies last. @loveislandusa is streaming now, only on Peacock.
you know it’s spring when these arrive
110K
1.02K
59
6mo ago
mmschocolate
you know it’s spring when these arrive
Popping in to let you know these are available now on TikTok Shop!
106K
4.25K
123
11mo ago
mmschocolate
Popping in to let you know these are available now on TikTok Shop!
#Sweepstakes We’re hosting a sweet sweepstakes! Make sure to follow us and comment below using #MMSSweepstakes2026 to enter. 💫🍫 No Purchase Necessary. Open to legal residents of the 50 US (+D.G.). 18+ to enter. Begins 6/16/26 at 9:00AM EST, Ends 7/3/26 at 11:59PM EST. Void where prohibited. See link in bio for Official Rules and complete details.
105K
4.21K
5.00K
3mo ago
mmschocolate
#Sweepstakes We’re hosting a sweet sweepstakes! Make sure to follow us and comment below using #MMSSweepstakes2026 to enter. 💫🍫 No Purchase Necessary. Open to legal residents of the 50 US (+D.G.). 18+ to enter. Begins 6/16/26 at 9:00AM EST, Ends 7/3/26 at 11:59PM EST. Void where prohibited. See link in bio for Official Rules and complete details.
No personal questions, just delicious bites of M&M’S.
101K
1.20K
39
5mo ago
mmschocolate
No personal questions, just delicious bites of M&M’S.

M&M’S (@mmschocolate) Instagram Stats & Analytics

M&M’S (@mmschocolate) has 1.20M Instagram followers with a 2.88% engagement rate over the past 12 months. Across 136 posts, M&M’S received 617K total likes and 18.5M impressions, averaging 4.54K likes per post. This page tracks M&M’S's performance metrics, top content, and engagement trends — updated daily. To benchmark @mmschocolate against other accounts, use Socialpruf's Instagram competitor analysis tool.

M&M’S (@mmschocolate) Instagram Analytics FAQ

How many Instagram followers does M&M’S have?+
M&M’S (@mmschocolate) has 1.20M Instagram followers as of October 2026.
What is M&M’S's Instagram engagement rate?+
M&M’S's Instagram engagement rate is 2.88% over the last 12 months, based on 136 posts.
How many likes does M&M’S get on Instagram?+
M&M’S received 617K total likes across 136 posts in the last 12 months, averaging 4.54K likes per post.
How many Instagram impressions does M&M’S get?+
M&M’S's Instagram content generated 18.5M total impressions over the last 12 months.
Can I compare M&M’S with other Instagram accounts?+
Yes. Add @mmschocolate to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.