NewGet @yorkshiretea's full report
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followers
112K
impressions
11.3M
likes
324K
comments
12.4K
posts
129
engagement
1.81%
emv
$322K
Average per post
87.6K

Key Metrics

Distributions

Top Content

Making tea doesn't have to be dangerous! Watch this training video from the Yorkshire Tea archive to learn how to stay safe.
1.44M
37.6K
1.96K
6mo ago
yorkshiretea
Making tea doesn't have to be dangerous! Watch this training video from the Yorkshire Tea archive to learn how to stay safe.
Get your mug-holding arm in shape with this ultimate home workout 💪🏋️

#newyearnewme
393K
3.57K
262
10mo ago
yorkshiretea
Get your mug-holding arm in shape with this ultimate home workout 💪🏋️ #newyearnewme
They say you shouldn't meet your heroes. But when Sir Patrick Stewart came to visit us to be in our advert, he really was every bit as lovely as you'd imagine. And every bit as brilliant. We feel very lucky that we got to spend some time with him.
Putting on the kettle for you tonight, Captain. x
387K
15.5K
113
1w ago
yorkshiretea
They say you shouldn't meet your heroes. But when Sir Patrick Stewart came to visit us to be in our advert, he really was every bit as lovely as you'd imagine. And every bit as brilliant. We feel very lucky that we got to spend some time with him. Putting on the kettle for you tonight, Captain. x
Stop carrying hundreds of mugs in your hands like a big idiot.
374K
2.30K
60
5mo ago
yorkshiretea
Stop carrying hundreds of mugs in your hands like a big idiot.
Time to break our silence.
339K
13.6K
640
9mo ago
yorkshiretea
Time to break our silence.
Phase 2: chuck in 5 billion tea bags and bring it to the boil.
305K
12.2K
396
2mo ago
yorkshiretea
Phase 2: chuck in 5 billion tea bags and bring it to the boil.
It actually hurts when you scrunch us up like that.
300K
12.0K
65
4mo ago
yorkshiretea
It actually hurts when you scrunch us up like that.
What do you keep in yours - files?!
--
📷 jerome_cook1 on X.com
282K
11.3K
30
6mo ago
yorkshiretea
What do you keep in yours - files?! -- 📷 jerome_cook1 on X.com
Meet the mug you can eat! 

This is the new Yorkshire Tea Biscup. A fully* functioning mug made from delicious, crunchy biscuit. 

Boasting all* the modern features you demand in a drinking vessel, like:
- A hole to put tea in
- A handle
- Sides

Available from today in three scrumptious flavours: Original, Chocolate and Pink Wafer.

#Biscup

*not legally binding
261K
10.4K
652
7mo ago
yorkshiretea
Meet the mug you can eat!  This is the new Yorkshire Tea Biscup. A fully* functioning mug made from delicious, crunchy biscuit.  Boasting all* the modern features you demand in a drinking vessel, like: - A hole to put tea in - A handle - Sides Available from today in three scrumptious flavours: Original, Chocolate and Pink Wafer. #Biscup *not legally binding
Here’s a helpful infographic to share with colleagues and contacts this week.
256K
10.2K
55
10mo ago
yorkshiretea
Here’s a helpful infographic to share with colleagues and contacts this week.
Waiting for your tea to brew? Why not pass the time by having a little dance?
251K
3.11K
163
6mo ago
yorkshiretea
Waiting for your tea to brew? Why not pass the time by having a little dance?
It’s the gift that keeps on giving.
248K
9.92K
41
7mo ago
yorkshiretea
It’s the gift that keeps on giving.
Next month, every box of Yorkshire Tea comes with a free cat in a bow tie. You’re welcome.

📷 @the_ginger_tom
224K
8.96K
156
1mo ago
yorkshiretea
Next month, every box of Yorkshire Tea comes with a free cat in a bow tie. You’re welcome. 📷 @the_ginger_tom
HOW VERY DARE YOU suggest this is a blatant promo for our official mugs (link in bio)? We’re actually offended!
222K
8.90K
376
11mo ago
yorkshiretea
HOW VERY DARE YOU suggest this is a blatant promo for our official mugs (link in bio)? We’re actually offended!
No tea bags were harmed in the making of this exercise video.
216K
1.37K
71
10mo ago
yorkshiretea
No tea bags were harmed in the making of this exercise video.
"Tea."
201K
1.15K
18
4mo ago
yorkshiretea
"Tea."
Perfect summary of our tea drinking habits.
201K
1.40K
23
10mo ago
yorkshiretea
Perfect summary of our tea drinking habits.
Warning: do not boil kettle before attempting this workout.
Repeat: do not boil kettle before attempting this workout.
200K
936
60
10mo ago
yorkshiretea
Warning: do not boil kettle before attempting this workout. Repeat: do not boil kettle before attempting this workout.
To the people of Yorkshire,
We would like to formally apologise for the release of our new product, Yorkshire Tea Iced.
We are painfully aware that drinking cold tea out of a can is an act of severe treason.
In our defence, it does come in two delicious flavours, can now be purchased in @sainsburys and online (links in bio) and delivers a level of refreshment so intense it cannot currently be measured by human technology.
Nonetheless, it is nothing short of heresy and we are truly, deeply sorry.
Yours, in shame,
Yorkshire Tea. x
181K
7.24K
405
5mo ago
yorkshiretea
To the people of Yorkshire, We would like to formally apologise for the release of our new product, Yorkshire Tea Iced. We are painfully aware that drinking cold tea out of a can is an act of severe treason. In our defence, it does come in two delicious flavours, can now be purchased in @sainsburys and online (links in bio) and delivers a level of refreshment so intense it cannot currently be measured by human technology. Nonetheless, it is nothing short of heresy and we are truly, deeply sorry. Yours, in shame, Yorkshire Tea. x
Every intern wants to jump straight to the tea tasting… but first, you have to get to grips with the basics. 
Learn the ins and outs of mug management with our new intern, @ajbrennan95, and Sandra.
180K
1.50K
77
2mo ago
yorkshiretea
Every intern wants to jump straight to the tea tasting… but first, you have to get to grips with the basics.  Learn the ins and outs of mug management with our new intern, @ajbrennan95, and Sandra.

Yorkshire Tea (@yorkshiretea) Instagram Stats & Analytics

Yorkshire Tea (@yorkshiretea) has 112K Instagram followers with a 1.81% engagement rate over the past 12 months. Across 129 posts, Yorkshire Tea received 324K total likes and 11.3M impressions, averaging 2.51K likes per post. This page tracks Yorkshire Tea's performance metrics, top content, and engagement trends — updated daily. To benchmark @yorkshiretea against other accounts, use Socialpruf's Instagram competitor analysis tool.

Yorkshire Tea (@yorkshiretea) Instagram Analytics FAQ

How many Instagram followers does Yorkshire Tea have?+
Yorkshire Tea (@yorkshiretea) has 112K Instagram followers as of November 2026.
What is Yorkshire Tea's Instagram engagement rate?+
Yorkshire Tea's Instagram engagement rate is 1.81% over the last 12 months, based on 129 posts.
How many likes does Yorkshire Tea get on Instagram?+
Yorkshire Tea received 324K total likes across 129 posts in the last 12 months, averaging 2.51K likes per post.
How many Instagram impressions does Yorkshire Tea get?+
Yorkshire Tea's Instagram content generated 11.3M total impressions over the last 12 months.
Can I compare Yorkshire Tea with other Instagram accounts?+
Yes. Add @yorkshiretea to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.