instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
884K
impressions
9.55M
likes
307K
comments
32.2K
posts
555
engagement
2.55%
emv
$308K
Avg. per post
40K

Key Metrics

Distributions

Top Content

Ok...who’s in?
836K
33.4K
375
12mo ago
milkbarstore
Ok...who’s in?
CLOSED: CONGRATS to our winner @stephaniej.andrade 🥳 #GIVEAWAY: We’ll have our cake AND eat it too! 🎂 We’re celebrating our 2️⃣1️⃣st birthday by teaming up with @milkbarstore in the sweetest way. 💖 One lucky winner will receive: 🎉 $100 MILK BAR gift card 🎉 e.l.f. Cosmetics NEW Glow Reviver Melting Lip Balm, Glow Reviver Lip Oil, Power Grip Primer, Power Grip Dewy Setting Spray, Lash XTNDR Mascara and Holy Strokes Micro-Fine Brow Pen How to enter: 1️⃣ Follow @elfcosmetics and @milkbarstore 2️⃣ Like this giveaway post 3️⃣ Drop a 🎂 emoji in the comments! Giveaway starts NOW and ends April 27 at 11:59 p.m. PT. NO PURCH NEC. Open to 18+ in 50 US/DC. Winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: LINK IN BIO
729K
29.1K
9.84K
10mo ago
milkbarstore
CLOSED: CONGRATS to our winner @stephaniej.andrade 🥳 #GIVEAWAY: We’ll have our cake AND eat it too! 🎂 We’re celebrating our 2️⃣1️⃣st birthday by teaming up with @milkbarstore in the sweetest way. 💖 One lucky winner will receive: 🎉 $100 MILK BAR gift card 🎉 e.l.f. Cosmetics NEW Glow Reviver Melting Lip Balm, Glow Reviver Lip Oil, Power Grip Primer, Power Grip Dewy Setting Spray, Lash XTNDR Mascara and Holy Strokes Micro-Fine Brow Pen How to enter: 1️⃣ Follow @elfcosmetics and @milkbarstore 2️⃣ Like this giveaway post 3️⃣ Drop a 🎂 emoji in the comments! Giveaway starts NOW and ends April 27 at 11:59 p.m. PT. NO PURCH NEC. Open to 18+ in 50 US/DC. Winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: LINK IN BIO
Elite @milkbarstore x Law & Order #DunDunDiner cookies for an elite squad. 🍪🤝 Grab yours this weekend at the diner—or starting Monday at Milk Bar LA & NY and on UberEats all week! Don’t miss an all-new #LawAndOrder Thursday TONIGHT 8/7c on NBC!
436K
31K
409
4mo ago
milkbarstore
Elite @milkbarstore x Law & Order #DunDunDiner cookies for an elite squad. 🍪🤝 Grab yours this weekend at the diner—or starting Monday at Milk Bar LA & NY and on UberEats all week! Don’t miss an all-new #LawAndOrder Thursday TONIGHT 8/7c on NBC!
🚂 All aboard the Holiday Spirit Train! The full @milkbarstore Collection by Bath & Body Works arrives TOMORROW (10.15) with 5 exclusive fragrances inspired by the sweetest treats from NYC’s number 1 bakery ‼️ Available in stores + online.​​ These are the treats waiting for you this holiday: 🎂 Milk Bar Birthday Cake (layered vanilla cake, creamy frosting, & rainbow sprinkles)​ 🥧 Raspberry Holiday Pie Bar (sugar cookie, raspberry jelly, & toasted almonds)​ 🥨 Cinnamon Sugar Pretzel Cookie (toasted pretzel, cinnamon dusting, & sugared vanilla)​ 🍬 Peppermint Bark Truffle (peppermint chocolate cake, crushed candy cane, & white chocolate)​ 🍦Cereal Milk Soft Serve (soft serve ice cream, golden cornflakes, & frosted sugar) Which scent are you excited to try?​
374K
8.57K
182
4mo ago
milkbarstore
🚂 All aboard the Holiday Spirit Train! The full @milkbarstore Collection by Bath & Body Works arrives TOMORROW (10.15) with 5 exclusive fragrances inspired by the sweetest treats from NYC’s number 1 bakery ‼️ Available in stores + online.​​ These are the treats waiting for you this holiday: 🎂 Milk Bar Birthday Cake (layered vanilla cake, creamy frosting, & rainbow sprinkles)​ 🥧 Raspberry Holiday Pie Bar (sugar cookie, raspberry jelly, & toasted almonds)​ 🥨 Cinnamon Sugar Pretzel Cookie (toasted pretzel, cinnamon dusting, & sugared vanilla)​ 🍬 Peppermint Bark Truffle (peppermint chocolate cake, crushed candy cane, & white chocolate)​ 🍦Cereal Milk Soft Serve (soft serve ice cream, golden cornflakes, & frosted sugar) Which scent are you excited to try?​
Milk Bar x @PremierProtein = the sweetest collab of summer. We know the power of sweet treat. That’s why we’re teaming up with Premier Protein to bring you a protein-packed menu filled with iconic flavors to satisfy your sweet treat craving and power your summer. Introducing: the Blueberry Pancake Super Cookie, Power-Packed Tiramisu Truffle, and Mega Milkshake Caramel Cake. Each served with a free Premier Protein High Protein Shake in Vanilla, Chocolate or Café Latte. PLUS Join us for a special Power Hour from 3-4pm daily to get a FREE Premier Protein treat. Available at the NYC, LA and DC Milk Bar flagship locations in-store and for delivery on DoorDash, UberEats and GrubHub. Blueberry Pancake Sugar Cookie available nationwide at milkbarstore.com and at Milk Bar Chicago.
358K
14.3K
62
6mo ago
milkbarstore
Milk Bar x @PremierProtein = the sweetest collab of summer. We know the power of sweet treat. That’s why we’re teaming up with Premier Protein to bring you a protein-packed menu filled with iconic flavors to satisfy your sweet treat craving and power your summer. Introducing: the Blueberry Pancake Super Cookie, Power-Packed Tiramisu Truffle, and Mega Milkshake Caramel Cake. Each served with a free Premier Protein High Protein Shake in Vanilla, Chocolate or Café Latte. PLUS Join us for a special Power Hour from 3-4pm daily to get a FREE Premier Protein treat. Available at the NYC, LA and DC Milk Bar flagship locations in-store and for delivery on DoorDash, UberEats and GrubHub. Blueberry Pancake Sugar Cookie available nationwide at milkbarstore.com and at Milk Bar Chicago.
Tomorrow’s our birthday 🎂✨ 35 years calls for cake…so we teamed up with Milk Bar for the sweetest collab ever! Introducing the Milk Bar Collection by Bath & Body Works. First up on the dessert menu: Milk Bar Birthday Cake fragrance. Full menu launching soon! ​ Rewards Members get Early Access to shop 8 limited-edition products from the Milk Bar Birthday Cake collection from Sept. 13th-18th — In Stores + online. Not a member? Click the link in bio to sign up.​
252K
8.44K
198
5mo ago
milkbarstore
Tomorrow’s our birthday 🎂✨ 35 years calls for cake…so we teamed up with Milk Bar for the sweetest collab ever! Introducing the Milk Bar Collection by Bath & Body Works. First up on the dessert menu: Milk Bar Birthday Cake fragrance. Full menu launching soon! ​ Rewards Members get Early Access to shop 8 limited-edition products from the Milk Bar Birthday Cake collection from Sept. 13th-18th — In Stores + online. Not a member? Click the link in bio to sign up.​
The dessert cart just pulled up, and it’s stocked with the new @milkbarstore Collection 💝 Gift the ultimate treat: fragrances baked with ingredients they’ll love 😍
198K
2.01K
61
4mo ago
milkbarstore
The dessert cart just pulled up, and it’s stocked with the new @milkbarstore Collection 💝 Gift the ultimate treat: fragrances baked with ingredients they’ll love 😍
& trying to exude extra good vibes to get slipped an extra one 👀
159K
6.37K
19
11mo ago
milkbarstore
& trying to exude extra good vibes to get slipped an extra one 👀
Starting Monday 9/8 and available for one week only, Nolita neighbors @milkbarstore and @princestreetpizza are teaming up to celebrate the return to the city! Introducing the Prince St. Pizza Pepperoni & Hot Honey Sundae. A perfect swirl of original Cereal Milk Soft Serve topped with chopped pepperoni and a drizzle of hot honey for that salty, sweet, savory, hot taste Prince Street Pizza is known for. This collab is only available until 9/15 at Milk Bar Nolita (246 Mott St.) - can’t wait to see ya there 🫡
158K
6.3K
143
5mo ago
milkbarstore
Starting Monday 9/8 and available for one week only, Nolita neighbors @milkbarstore and @princestreetpizza are teaming up to celebrate the return to the city! Introducing the Prince St. Pizza Pepperoni & Hot Honey Sundae. A perfect swirl of original Cereal Milk Soft Serve topped with chopped pepperoni and a drizzle of hot honey for that salty, sweet, savory, hot taste Prince Street Pizza is known for. This collab is only available until 9/15 at Milk Bar Nolita (246 Mott St.) - can’t wait to see ya there 🫡
Chefs @christinatosi and @grant_achatz partnered to create a sundae that is truly out of this world. The @nextchicago : Quantum Signal Sundae features yuzu curd, cherry sauce, freeze dried cherries and space ice cream on top a swirl of Milk Bar’s signature Cereal Milk Soft Serve Available exclusively at Milk Bar Chicago from September 22nd to September 30th. This sundae is inspired by Next: Space, which runs from 9/13 - 1/11. Reserve now on Tock.
157K
6.28K
58
5mo ago
milkbarstore
Chefs @christinatosi and @grant_achatz partnered to create a sundae that is truly out of this world. The @nextchicago : Quantum Signal Sundae features yuzu curd, cherry sauce, freeze dried cherries and space ice cream on top a swirl of Milk Bar’s signature Cereal Milk Soft Serve Available exclusively at Milk Bar Chicago from September 22nd to September 30th. This sundae is inspired by Next: Space, which runs from 9/13 - 1/11. Reserve now on Tock.
Just in time for Mother’s Day - a chance to win every mom’s fave things. @milkbarstore and @kendrascott are teaming up to treat 3 very special moms to a special delivery: Kendra Scott’s Inline Initial Pendant, Davie Birthstone Pendant, and a Milk Bar Store Strawberry Shortcake Cake and Cake truffles. Delivered straight to her door! Super simple rules: ❤️ Like this post 💎 Follow @milkbarstore and @kendrascott 💐 Tag the mom in your life who you want to treat The prizes: 🎁 1 Inline Initial Pendant, 1 Davie Birthstone Pendant in the color and letter of their choosing from @kendrascott 🎁 1 Strawberry Shortcake Cake and 1 dozen Strawberry Shortcake Cake Truffles from @milkbarstore Winners will be selected on Wednesday 5/7. See link in bio for Terms and Conditions. Good luck!
146K
5.85K
1.73K
9mo ago
milkbarstore
Just in time for Mother’s Day - a chance to win every mom’s fave things. @milkbarstore and @kendrascott are teaming up to treat 3 very special moms to a special delivery: Kendra Scott’s Inline Initial Pendant, Davie Birthstone Pendant, and a Milk Bar Store Strawberry Shortcake Cake and Cake truffles. Delivered straight to her door! Super simple rules: ❤️ Like this post 💎 Follow @milkbarstore and @kendrascott 💐 Tag the mom in your life who you want to treat The prizes: 🎁 1 Inline Initial Pendant, 1 Davie Birthstone Pendant in the color and letter of their choosing from @kendrascott 🎁 1 Strawberry Shortcake Cake and 1 dozen Strawberry Shortcake Cake Truffles from @milkbarstore Winners will be selected on Wednesday 5/7. See link in bio for Terms and Conditions. Good luck!
Layered vanilla cake, creamy frosting, and rainbow sprinkles…all in one fragrance 🎂 Milk Bar Birthday Cake is the sweetest way to smell like a celebration ​ @milkbarstore
128K
5.11K
67
5mo ago
milkbarstore
Layered vanilla cake, creamy frosting, and rainbow sprinkles…all in one fragrance 🎂 Milk Bar Birthday Cake is the sweetest way to smell like a celebration ​ @milkbarstore
⛳️🏌️‍♂️ major congrats to our friend @rorymcilroy on his @themasters win - we hope victory is sweet 💥🙌 🏆
115K
4.58K
17
10mo ago
milkbarstore
⛳️🏌️‍♂️ major congrats to our friend @rorymcilroy on his @themasters win - we hope victory is sweet 💥🙌 🏆
Its sag szn baby! ♐️🔥 Comment below how you’re celebrating your favorite sagittarius this season AND gift them what will be their favorite cake while you’re at it 😉
112K
1.07K
30
2mo ago
milkbarstore
Its sag szn baby! ♐️🔥 Comment below how you’re celebrating your favorite sagittarius this season AND gift them what will be their favorite cake while you’re at it 😉
🦀 It’s cncr szn! Manifesting new beginnings, everlasting friendships, and great dessert! (We can easily help with the third one😉)
109K
1.1K
27
8mo ago
milkbarstore
🦀 It’s cncr szn! Manifesting new beginnings, everlasting friendships, and great dessert! (We can easily help with the third one😉)
Aries, let’s see ya down in the comments 🙌
109K
507
32
11mo ago
milkbarstore
Aries, let’s see ya down in the comments 🙌
A cautionary tale 👀 CC: @ewdatsgross
101K
4.03K
9
11mo ago
milkbarstore
A cautionary tale 👀 CC: @ewdatsgross
On call for for wedding cake duty ❤️
99.5K
2.84K
16
5mo ago
milkbarstore
On call for for wedding cake duty ❤️
Our St. Patricks’s Day special is a lucky combo of a secret mint syrup, Cereal Milk Soft Serve, Chocolate B’day Truffles and a whole bunch of fudge. Get yours until we close tomorrow, 3/17.
91.7K
946
37
11mo ago
milkbarstore
Our St. Patricks’s Day special is a lucky combo of a secret mint syrup, Cereal Milk Soft Serve, Chocolate B’day Truffles and a whole bunch of fudge. Get yours until we close tomorrow, 3/17.
Surprise! Visit any @kendrascott store tomorrow, and get a FREE @milkbarstore Gingerbread Truffle! ✨🍪  Just to spread a little joy and make holiday shopping even sweeter— enjoy an exclusive treat from Milk Bar only available in Kendra Scott stores from 12/13-12/14 (or while supplies last!)  No purchase necessary! See you tomorrow! ✨👋
80.9K
3.24K
9
2mo ago
milkbarstore
Surprise! Visit any @kendrascott store tomorrow, and get a FREE @milkbarstore Gingerbread Truffle! ✨🍪  Just to spread a little joy and make holiday shopping even sweeter— enjoy an exclusive treat from Milk Bar only available in Kendra Scott stores from 12/13-12/14 (or while supplies last!)  No purchase necessary! See you tomorrow! ✨👋

MILK BAR (@milkbarstore) Instagram Stats & Analytics

MILK BAR (@milkbarstore) has 884K Instagram followers with a 2.55% engagement rate over the past 12 months. Across 555 posts, MILK BAR received 307K total likes and 4.69M impressions, averaging 1.28K likes per post. This page tracks MILK BAR's performance metrics, top content, and engagement trends — updated daily.

MILK BAR (@milkbarstore) Instagram Analytics FAQ

How many Instagram followers does MILK BAR have?+
MILK BAR (@milkbarstore) has 884K Instagram followers as of February 2026.
What is MILK BAR's Instagram engagement rate?+
MILK BAR's Instagram engagement rate is 2.55% over the last 12 months, based on 555 posts.
How many likes does MILK BAR get on Instagram?+
MILK BAR received 307K total likes across 555 posts in the last year, averaging 1.28K likes per post.
How many Instagram impressions does MILK BAR get?+
MILK BAR's Instagram content generated 4.69M total impressions over the last 12 months.