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followers
881K
impressions
10.1M
likes
245K
comments
19.5K
posts
245
engagement
1.93%
emv
$287K
Average per post
41.2K
Key Metrics
Impressions
monthly
Distributions
Content
1.02M
27.4K
318
2mo ago
milkbarstore
@milkbarstore x @krispykreme just changed the game 🍩🔥
This is what happens when two icons let creators inside the process.
Drops nationwide tomorrow.
982K
2.28K
31
3mo ago
milkbarstore
Back by popular demand, here for a limited-time. Many call it the best carrot cake they’ve ever had. Try our Carrot Crackle Marshmallow Cake while it’s here 🥕
533K
2.52K
56
4mo ago
milkbarstore
Buttercream dreams, now ready to bake 💫 💫 💫
To celebrate Drew’s birthday and the launch of our limited-edition Buttercream collection, we teamed up with @milkbarstore to create something truly sweet: the Milk Bar X Beautiful Buttercream Shortbread Baking Mix 🧁
Inspired by the creamy swirl of butter and sugar and the sunny hue of our newest colorway, this mix brings together the joy of baking and the magic of making memories at home.
Available exclusively at milkbarstore.com
440K
31.0K
406
9mo ago
milkbarstore
Elite @milkbarstore x Law & Order #DunDunDiner cookies for an elite squad. 🍪🤝
Grab yours this weekend at the diner—or starting Monday at Milk Bar LA & NY and on UberEats all week!
Don’t miss an all-new #LawAndOrder Thursday TONIGHT 8/7c on NBC!
376K
8.55K
182
9mo ago
milkbarstore
🚂 All aboard the Holiday Spirit Train! The full @milkbarstore Collection by Bath & Body Works arrives TOMORROW (10.15) with 5 exclusive fragrances inspired by the sweetest treats from NYC’s number 1 bakery ‼️ Available in stores + online.
These are the treats waiting for you this holiday:
🎂 Milk Bar Birthday Cake (layered vanilla cake, creamy frosting, & rainbow sprinkles)
🥧 Raspberry Holiday Pie Bar (sugar cookie, raspberry jelly, & toasted almonds)
🥨 Cinnamon Sugar Pretzel Cookie (toasted pretzel, cinnamon dusting, & sugared vanilla)
🍬 Peppermint Bark Truffle (peppermint chocolate cake, crushed candy cane, & white chocolate)
🍦Cereal Milk Soft Serve (soft serve ice cream, golden cornflakes, & frosted sugar)
Which scent are you excited to try?
357K
14.3K
62
11mo ago
milkbarstore
Milk Bar x @PremierProtein = the sweetest collab of summer.
We know the power of sweet treat. That’s why we’re teaming up with Premier Protein to bring you a protein-packed menu filled with iconic flavors to satisfy your sweet treat craving and power your
summer.
Introducing: the Blueberry Pancake Super Cookie, Power-Packed Tiramisu Truffle, and Mega Milkshake Caramel Cake. Each served with a free Premier Protein High Protein Shake in Vanilla, Chocolate or Café Latte.
PLUS Join us for a special Power Hour from 3-4pm daily to get a FREE Premier Protein treat.
Available at the NYC, LA and DC Milk Bar flagship locations in-store and for delivery on DoorDash, UberEats and GrubHub. Blueberry Pancake Sugar Cookie available nationwide at milkbarstore.com and at Milk Bar Chicago.
355K
1.14K
4
1mo ago
milkbarstore
The summer is all about ease, so we brought you the easiest (yet completely delicious) cake you can make anywhere there’s an oven.
A celebration cake from the bakery that put Birthday on the map. Shop our Confetti Cake Mix today!
254K
8.44K
197
10mo ago
milkbarstore
Tomorrow’s our birthday 🎂✨ 35 years calls for cake…so we teamed up with Milk Bar for the sweetest collab ever! Introducing the Milk Bar Collection by Bath & Body Works. First up on the dessert menu: Milk Bar Birthday Cake fragrance. Full menu launching soon!
Rewards Members get Early Access to shop 8 limited-edition products from the Milk Bar Birthday Cake collection from Sept. 13th-18th — In Stores + online. Not a member? Click the link in bio to sign up.
228K
6.00K
255
2mo ago
milkbarstore
The sweet treat collab you didn’t know you needed is almost here! 👀🍩
Meet the Krispy Kreme x @milkbarstore collection, dropping 4/21 ✨
🎂 Milk Bar Birthday Cake Doughnut: Original Glazed cake, birthday frosting, cake crumbs, and rainbow sprinkles
🥧 Milk Bar Pie Doughnut: gooey pie filling, caramel icing, oat-cookie topping, and powdered coating
🍪 Milk Bar Compost Cookie Doughnut: cookie icing, Compost Cookie crunch, and caramel drizzle
What are you waiting for? Pre-order your dozen TODAY at www.krispykreme.com/shop/menu
Let us know which doughnut you’re most excited to try 👇
200K
2.01K
61
8mo ago
milkbarstore
The dessert cart just pulled up, and it’s stocked with the new @milkbarstore Collection 💝 Gift the ultimate treat: fragrances baked with ingredients they’ll love 😍
157K
6.30K
143
10mo ago
milkbarstore
Starting Monday 9/8 and available for one week only, Nolita neighbors @milkbarstore and @princestreetpizza are teaming up to celebrate the return to the city! Introducing the Prince St. Pizza Pepperoni & Hot Honey Sundae. A perfect swirl of original Cereal Milk Soft Serve topped with chopped pepperoni and a drizzle of hot honey for that salty, sweet, savory, hot taste Prince Street Pizza is known for.
This collab is only available until 9/15 at Milk Bar Nolita (246 Mott St.) - can’t wait to see ya there 🫡
157K
6.28K
59
9mo ago
milkbarstore
Chefs @christinatosi and @grant_achatz partnered to create a sundae that is
truly out of this world. The @nextchicago : Quantum Signal Sundae features yuzu curd, cherry sauce, freeze dried cherries and space ice cream on top
a swirl of Milk Bar’s signature Cereal Milk Soft Serve
Available exclusively at Milk Bar Chicago from September 22nd to September 30th.
This sundae is inspired by Next: Space, which runs from 9/13 - 1/11. Reserve now on Tock.
152K
1.87K
21
1mo ago
milkbarstore
The treats in this NYC bakery are so iconic, they’ve graced the stage of The Martha Stewart Show. The founder of Milk Bar, Christina Tosi, appeared alongside our founder on a 2011 episode to bake her famous Cornflake Chocolate Chip Marshmallow Cookie. “As a forever-lifetime Martha fan, it was a dream come true.” This cookie is just one of the shop’s decadent desserts, which also include cake truffles, soft serve, and their namesake Milk Bar Pie. Head to the link in our bio to get the recipe and see more of Milk Bar’s classic treats.
127K
5.10K
66
9mo ago
milkbarstore
Layered vanilla cake, creamy frosting, and rainbow sprinkles…all in one fragrance 🎂 Milk Bar Birthday Cake is the sweetest way to smell like a celebration
@milkbarstore
120K
246
3
2mo ago
milkbarstore
Award-winning Milk Bar taste meets the fun of @beautifulbydrew @drewbarrymore . Buttercream Shortbread that brings bakery-level indulgence straight to your kitchen 💛 Order at www.milkbarstore.com
116K
647
6
1mo ago
milkbarstore
Especially if they’re the brownies from our Gooey Brownie Mix
112K
1.08K
30
7mo ago
milkbarstore
Its sag szn baby! ♐️🔥 Comment below how you’re celebrating your favorite sagittarius this season AND gift them what will be their favorite cake while you’re at it 😉
99.7K
2.84K
17
10mo ago
milkbarstore
On call for for wedding cake duty ❤️
80.8K
3.23K
10
7mo ago
milkbarstore
Surprise! Visit any @kendrascott store tomorrow, and get a FREE @milkbarstore Gingerbread Truffle! ✨🍪
Just to spread a little joy and make holiday shopping even sweeter— enjoy an exclusive treat from Milk Bar only available in Kendra Scott stores from 12/13-12/14 (or while supplies last!)
No purchase necessary! See you tomorrow! ✨👋
80.2K
3.21K
111
2mo ago
milkbarstore
Two iconic brands. One seriously sweet collection! 🍩✨
The Krispy Kreme x @milkbarstore dozen is available NOW, bringing you sweet and savory flavors for every doughnut lover 🍩✨
Which are you grabbing first? Comment the emoji that matches your doughnut 🎂🥧🍪
MILK BAR (@milkbarstore) Instagram Stats & Analytics
MILK BAR (@milkbarstore) has 881K Instagram followers with a 1.93% engagement rate over the past 12 months. Across 245 posts, MILK BAR received 245K total likes and 7.39M impressions, averaging 998 likes per post. This page tracks MILK BAR's performance metrics, top content, and engagement trends — updated daily.
MILK BAR (@milkbarstore) Instagram Analytics FAQ
How many Instagram followers does MILK BAR have?+
MILK BAR (@milkbarstore) has 881K Instagram followers as of July 2026.
What is MILK BAR's Instagram engagement rate?+
MILK BAR's Instagram engagement rate is 1.93% over the last 12 months, based on 245 posts.
How many likes does MILK BAR get on Instagram?+
MILK BAR received 245K total likes across 245 posts in the last 12 months, averaging 998 likes per post.
How many Instagram impressions does MILK BAR get?+
MILK BAR's Instagram content generated 7.39M total impressions over the last 12 months.