NewGet @mercedesbenz's full report

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Oct 1, 2025 - Oct 1, 2026

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followers

39.1M

impressions

2.11B

likes

64.7M

comments

379K

posts

1.17K

engagement

1.97%

emv

$58.9M

Average per post

1.81M

followers

39.1M

impressions

2.11B

likes

64.7M

comments

379K

posts

1.17K

engagement

1.97%

emv

$58.9M

Average per post

1.81M

Key Metrics

Impressions

monthly

Distributions

Content

Top Content

We‘re always reaching for the stars – on the pitch, on the jersey and on the road.

#MercedesBenz #WelcomeHome #140YearsOfInnovation

131M

65.0K

437

2mo ago

mercedesbenz

We‘re always reaching for the stars – on the pitch, on the jersey and on the road. #MercedesBenz #WelcomeHome #140YearsOfInnovation

We wouldn’t keep Brad Pitt waiting 👀

The all-new Mercedes-AMG GT 4-Door Coupe Prototype — delivered with unmistakable style under the Las Vegas lights ✨

#SOAMG

98.3M

194K

1.32K

10mo ago

mercedesbenz

We wouldn’t keep Brad Pitt waiting 👀 The all-new Mercedes-AMG GT 4-Door Coupe Prototype — delivered with unmistakable style under the Las Vegas lights ✨ #SOAMG

48.5M

1.94M

20.5K

1mo ago

mercedesbenz

If this is what the future looks like, count us in. #MercedesBenz #WelcomeHome #140YearsOfInnovation

45.4M

439K

875

12mo ago

mercedesbenz

Besties who park together, stay together. #MercedesBenz #MercedesAMG #GLE #EClass

32.0M

1.28M

6.61K

6mo ago

mercedesbenz

When @kingjames shapes his personal Mercedes-Maybach, perfection is guaranteed 💯 Discover this ultra-exclusive S 680: Through the MANUFAKTUR Made to Measure program, this Maybach stuns in MANUFAKTUR exclusive light ivory non-metallic and deeply personal design touches like his own logo. One of two Mercedes-Maybach S-Classes individually configured by LeBron James – one for his personal collection. And one to be revealed soon… Mercedes-Maybach S 680 | Energieverbrauch kombiniert: 14,2‒13,2 l/100 km | CO₂-Emissionen kombiniert: 323‒300 g/km | CO₂-Klasse: G

From testing and planning, to Las Vegas.
Here’s how we did it 🎬

#SOAMG

24.1M

18.1K

120

9mo ago

mercedesbenz

From testing and planning, to Las Vegas. Here’s how we did it 🎬 #SOAMG

23.1M

108K

249

10mo ago

mercedesbenz

Play has no limits when imagination hits full scale. 🚀 🏙️ by @konji___ & @george_tyebcho #MercedesBenz #CLA

The Ambassador of Ambition is back! Lights, camera… wait, who’s driving that? 👀

#SOAMG

21.5M

375K

1.98K

10mo ago

mercedesbenz

The Ambassador of Ambition is back! Lights, camera… wait, who’s driving that? 👀 #SOAMG

The all-new Mercedes-AMG GT 4-Door Coupé: experience the raw power of a hypercar and the legendary emotion of an Affalterbach V8, paired with charging times that rival a racetrack pitstop. Four doors. No compromises. Pure AMG 🙌

#MercedesAMG #SOAMG #AMGGT

21.1M

150K

12.2K

4mo ago

mercedesbenz

The all-new Mercedes-AMG GT 4-Door Coupé: experience the raw power of a hypercar and the legendary emotion of an Affalterbach V8, paired with charging times that rival a racetrack pitstop. Four doors. No compromises. Pure AMG 🙌 #MercedesAMG #SOAMG #AMGGT

First impressions of the Mercedes-AMG CLE 646 Spezialanfertigung. Let’s just say the reveal didn’t disappoint 😮‍💨

#SOAMG #SPEZIALANFERTIGUNG

Mercedes AMG CLE 646 Spezialanfertigung | Energieverbrauch kombiniert 15,8 l/100 km | CO2 Emissionen kombiniert 359 g/km | CO2 Klasse: G

Die Angaben sind vorläufig. Es liegen bislang weder bestätigte Werte von einer amtlich anerkannten Prüforganisation noch eine EG-Typgenehmigung noch eine Konformitätsbescheinigung mit amtlichen Werten vor. Abweichungen zwischen den Angaben und den amtlichen Werten sind möglich.

20.9M

1.10M

4.10K

2w ago

mercedesbenz

First impressions of the Mercedes-AMG CLE 646 Spezialanfertigung. Let’s just say the reveal didn’t disappoint 😮‍💨 #SOAMG #SPEZIALANFERTIGUNG Mercedes AMG CLE 646 Spezialanfertigung | Energieverbrauch kombiniert 15,8 l/100 km | CO2 Emissionen kombiniert 359 g/km | CO2 Klasse: G Die Angaben sind vorläufig. Es liegen bislang weder bestätigte Werte von einer amtlich anerkannten Prüforganisation noch eine EG-Typgenehmigung noch eine Konformitätsbescheinigung mit amtlichen Werten vor. Abweichungen zwischen den Angaben und den amtlichen Werten sind möglich.

The new era starts here. Introducing our W17 🤍🖤

19.3M

772K

5.97K

8mo ago

mercedesbenz

The new era starts here. Introducing our W17 🤍🖤

17.8M

64.4K

540

11mo ago

mercedesbenz

Meanwhile the all-new electric #GLC. 📷 @visionsofjk for #MBcreator #MercedesBenz

14.3M

573K

1.15K

6mo ago

mercedesbenz

My favourite kind of timeout 🌆 #MercedesBenz #GLC [Mercedes-Benz GLC 400 4MATIC mit EQ Technologie | Energieverbrauch kombiniert: 18,9‒14,9 kWh/100 km | CO₂-Emissionen kombiniert: 0 g/km | CO₂-Klasse: A]

It’s official 😉

We are delighted to confirm that George Russell and Kimi Antonelli will continue as the team’s driver line-up into 2026

13.7M

547K

2.31K

11mo ago

mercedesbenz

It’s official 😉 We are delighted to confirm that George Russell and Kimi Antonelli will continue as the team’s driver line-up into 2026

Formula 1 feeling for the streets? 👀

Fasten your seatbelts and come along for a very special ride in the all‑new Mercedes‑AMG GT 4‑Door Coupé.

#MercedesAMG #SOAMG #AMGGT

13.2M

634K

2.75K

4mo ago

mercedesbenz

Formula 1 feeling for the streets? 👀 Fasten your seatbelts and come along for a very special ride in the all‑new Mercedes‑AMG GT 4‑Door Coupé. #MercedesAMG #SOAMG #AMGGT

11.6M

371K

1.64K

1mo ago

mercedesbenz

My new bestie has seen quite a bit of the world. Now I get to show her a little bit of mine. Hop in? #MercedesBenzIndia #140Years #140Places @mercedesbenz @mercedesbenzind

11.1M

443K

6.04K

11mo ago

mercedesbenz

Introducing the Mercedes-Benz VISION ICONIC: Thinking beyond convention, rooted in heritage, and ready for the future. #MercedesBenz #MercedesBenzDesign

Arctic conditions aren’t for the fainthearted — that’s exactly why we brought in @iamgabrielmacht ❄️

Together with the all-new Mercedes-AMG GT 4-Door Coupe, he took on the ultimate winter test.

Relentless power. Razor-sharp precision. Pure AMG driving dynamics.

Stay tuned.

#SOAMG

10.3M

413K

1.09K

6mo ago

mercedesbenz

Arctic conditions aren’t for the fainthearted — that’s exactly why we brought in @iamgabrielmacht ❄️ Together with the all-new Mercedes-AMG GT 4-Door Coupe, he took on the ultimate winter test. Relentless power. Razor-sharp precision. Pure AMG driving dynamics. Stay tuned. #SOAMG

10.2M

406K

2.65K

6mo ago

mercedesbenz

Milestone unlocked 🔓

優勝！! 🏆🐺🇯🇵 KIMI WINS THE JAPANESE GRAND PRIX!

9.95M

398K

2.97K

6mo ago

mercedesbenz

優勝！! 🏆🐺🇯🇵 KIMI WINS THE JAPANESE GRAND PRIX!

Mercedes-Benz (@mercedesbenz) Instagram Stats & Analytics

Mercedes-Benz (@mercedesbenz) has 39.1M Instagram followers with a 1.97% engagement rate over the past 12 months. Across 1.17K posts, Mercedes-Benz received 64.7M total likes and 2.11B impressions, averaging 55.4K likes per post. This page tracks Mercedes-Benz's performance metrics, top content, and engagement trends — updated daily.

Mercedes-Benz (@mercedesbenz) Instagram Analytics FAQ

How many Instagram followers does Mercedes-Benz have?+

Mercedes-Benz (@mercedesbenz) has 39.1M Instagram followers as of October 2026.

What is Mercedes-Benz's Instagram engagement rate?+

Mercedes-Benz's Instagram engagement rate is 1.97% over the last 12 months, based on 1.17K posts.

How many likes does Mercedes-Benz get on Instagram?+

Mercedes-Benz received 64.7M total likes across 1.17K posts in the last 12 months, averaging 55.4K likes per post.

How many Instagram impressions does Mercedes-Benz get?+

Mercedes-Benz's Instagram content generated 2.11B total impressions over the last 12 months.

Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.