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followers
43.7M
impressions
3.06B
likes
104M
comments
1.00M
posts
1.16K
engagement
2.81%
emv
$88.4M
Average per post
2.63M
Key Metrics
Impressions
monthly
Distributions
Content
40.9M
1.04M
172K
7mo ago
bmw
Blink and it’s gone. Can you keep up?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
32.9M
477K
3.52K
9mo ago
bmw
Lights, Camera, Freude am Fahren 🎬
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.
Screen contents are subject to change due to ongoing software updates.
30.0M
1.72M
16.7K
8mo ago
bmw
STOP doomscrolling, start drifting...
BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
25.6M
290K
891
8mo ago
bmw
We’ve got a BMW i7, excited fans, an undercover product genius and @garethbale11 calling the shots at the Ryder Cup. Let the fun begin!
Head to our YouTube channel to watch the full film.
#BMW #BMWGolfsport #DrivenbyPassion #RyderCup
23.8M
951K
2.47K
8mo ago
bmw
⚡️⚽ The dream team is complete!
🚘 ¡El team al completo!
#BMWiX3 | #RethinkTheGame
22.6M
732K
4.88K
9mo ago
bmw
Meet the BMW that changes everything. By being more BMW than ever. The new BMW iX3 is the first of a new era.
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
Comment ❤️,🔥,👏,😍,🙌 or 😮 to explore the New Era.
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.
Screen contents are subject to change due to ongoing software updates.
21.8M
1.42M
6.20K
1mo ago
bmw
Love at every turn. #GlobalLoveDay
The BMW X7.
#THEX7 #BMW #X7
17.3M
415K
2.30K
6mo ago
bmw
🤣 And the winners of the @bmwespana Grand Prix are...
🥁 Y los ganadores del Gran Premio de BMW son…
#RethinkTheGame
17.2M
238K
14.1K
7mo ago
bmw
Only true BMW M heads catch it spot on. Did you?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
16.2M
628K
1.32K
8mo ago
bmw
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3
✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3
#BMWNewEra | @bmw | @bmwespana
14.3M
417K
880
10mo ago
bmw
👀 Guess who is visiting #RMCity
🚘 Cuando la elegancia juega en casa...
@bmwespana | @bmw | #RethinkTheGame
13.3M
441K
2.35K
8mo ago
bmw
The new BMW iX3 is here 🚗
El nuevo BMW iX3 ya está aquí 🔋
#BMWiX3 | #BMWNewEra
12.7M
390K
5.76K
8mo ago
bmw
A statement that doesn’t need to make a sound 🤫
📸: @mr_automotive
The BMW Concept Speedtop.
Images show the concept vehicle, details of the production model may vary.
12.2M
192K
8.32K
3w ago
bmw
Are you quick enough for an upgrade?
The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control.
The BMW M2 Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
11.6M
121K
8.88K
7mo ago
bmw
Your reflexes vs. the BMW M2 CS. Comment your score!
The BMW M2 CS Coupe.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
10.5M
421K
8.63K
4mo ago
bmw
Congrats @mercedesbenz! Your friends from Munich. 🎂
The new BMW iX3.
#BMWiX3 #BMW
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
9.72M
136K
3.53K
7mo ago
bmw
Your dream BMW is waiting… did you build it yet?
#BMW
The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
9.64M
682K
6.84K
8mo ago
bmw
I guess he works here 😉 ⚽
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
9.63M
33.0K
399
5mo ago
bmw
Can your car plan the perfect date?
Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.
This is Wheel of Freude: the ultimate tech challenge.
Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.
Full video on Youtube coming soon 📼
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.
First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.
Screen contents are subject to change due to ongoing software updates.
9.38M
185K
2.70K
10mo ago
bmw
How does it feel to drive the BMW Panoramic iDrive?
#BMW #BMWiDrive
BMW (@bmw) Instagram Stats & Analytics
BMW (@bmw) has 43.7M Instagram followers with a 2.81% engagement rate over the past 12 months. Across 1.16K posts, BMW received 104M total likes and 1.47B impressions, averaging 89.6K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily.
BMW (@bmw) Instagram Analytics FAQ
How many Instagram followers does BMW have?+
BMW (@bmw) has 43.7M Instagram followers as of June 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.81% over the last 12 months, based on 1.16K posts.
How many likes does BMW get on Instagram?+
BMW received 104M total likes across 1.16K posts in the last 12 months, averaging 89.6K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 1.47B total impressions over the last 12 months.