BMW (@bmw) has 44.4M Instagram followers with a 2.71% engagement rate over the past 12 months. Across 1.16K posts, BMW received 96.8M total likes and 2.88B impressions, averaging 83.4K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily. To benchmark @bmw against other accounts, use Socialpruf's Instagram competitor analysis tool.