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followers
44.3M
impressions
2.92B
likes
99.5M
comments
985K
posts
1.16K
engagement
2.82%
emv
$84.5M
Average per post
2.53M

Key Metrics

Distributions

Top Content

Blink and it’s gone. Can you keep up?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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Blink and it’s gone. Can you keep up?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
STOP doomscrolling, start drifting...   BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
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11mo ago
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STOP doomscrolling, start drifting...   BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
Love at every turn. #GlobalLoveDay The BMW X7. #THEX7 #BMW #X7
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Love at every turn. #GlobalLoveDay The BMW X7. #THEX7 #BMW #X7
⚡️⚽ The dream team is complete! 🚘 ¡El team al completo! #BMWiX3 | #RethinkTheGame
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11mo ago
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⚡️⚽ The dream team is complete! 🚘 ¡El team al completo! #BMWiX3 | #RethinkTheGame
Swinging into a new era of driving on 31st July. Are you ready? 🕸️ 👀​ See #SpiderManBrandNewDay exclusively in cinemas 31st July.​ #BMW @spidermanmovie​
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Swinging into a new era of driving on 31st July. Are you ready? 🕸️ 👀​ See #SpiderManBrandNewDay exclusively in cinemas 31st July.​ #BMW @spidermanmovie​
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🤣 And the winners of the @bmwespana Grand Prix are... 🥁 Y los ganadores del Gran Premio de BMW son… #RethinkTheGame
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9mo ago
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🤣 And the winners of the @bmwespana Grand Prix are... 🥁 Y los ganadores del Gran Premio de BMW son… #RethinkTheGame
Only true BMW M heads catch it spot on. Did you?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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Only true BMW M heads catch it spot on. Did you?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3  ✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3  #BMWNewEra | @bmw | @bmwespana
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😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3  ✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3  #BMWNewEra | @bmw | @bmwespana
Can you do it? 🤔 The BMW i5 M60. #BMWi5 #BMW BMW i5 M60 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 19.5-19.4 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 473-474 km.
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Can you do it? 🤔 The BMW i5 M60. #BMWi5 #BMW BMW i5 M60 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 19.5-19.4 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 473-474 km.
Still thinking about this one? We are too. 👀 The Need for Speed BMW M3 GTR is waiting at the BMW Museum. When will you visit us? #BMWMuseum #BMWClassic #BMW #BMWM
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Still thinking about this one? We are too. 👀 The Need for Speed BMW M3 GTR is waiting at the BMW Museum. When will you visit us? #BMWMuseum #BMWClassic #BMW #BMWM
The new BMW iX3 is here 🚗 El nuevo BMW iX3 ya está aquí 🔋 #BMWiX3 | #BMWNewEra
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bmw
The new BMW iX3 is here 🚗 El nuevo BMW iX3 ya está aquí 🔋 #BMWiX3 | #BMWNewEra
A statement that doesn’t need to make a sound 🤫 📸: @mr_automotive The BMW Concept Speedtop. Images show the concept vehicle, details of the production model may vary.
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A statement that doesn’t need to make a sound 🤫 📸: @mr_automotive The BMW Concept Speedtop. Images show the concept vehicle, details of the production model may vary.
Are you quick enough for an upgrade? The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control. The BMW M2 Coupé. #THEM2 #BMWM #M2 #BMW #MPower Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
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Are you quick enough for an upgrade? The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control. The BMW M2 Coupé. #THEM2 #BMWM #M2 #BMW #MPower Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
Your reflexes vs. the BMW M2 CS. Comment your score!   The BMW M2 CS Coupe. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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Your reflexes vs. the BMW M2 CS. Comment your score!   The BMW M2 CS Coupe. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
Congrats @mercedesbenz! Your friends from Munich. 🎂   The new BMW iX3. #BMWiX3 #BMW   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
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Congrats @mercedesbenz! Your friends from Munich. 🎂   The new BMW iX3. #BMWiX3 #BMW   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️   See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬   @spidermanmovie @bmwusa @bmw   BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
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Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️   See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬   @spidermanmovie @bmwusa @bmw   BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
Your dream BMW is waiting… did you build it yet? #BMW The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
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11mo ago
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Your dream BMW is waiting… did you build it yet? #BMW The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
I guess he works here 😉 ⚽   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
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I guess he works here 😉 ⚽   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
Can your car plan the perfect date? Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.   This is Wheel of Freude: the ultimate tech challenge.   Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.   Full video on Youtube coming soon 📼   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.   First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.   Screen contents are subject to change due to ongoing software updates.
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Can your car plan the perfect date? Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.   This is Wheel of Freude: the ultimate tech challenge.   Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.   Full video on Youtube coming soon 📼   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.   First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.   Screen contents are subject to change due to ongoing software updates.

BMW (@bmw) Instagram Stats & Analytics

BMW (@bmw) has 44.3M Instagram followers with a 2.82% engagement rate over the past 12 months. Across 1.16K posts, BMW received 99.5M total likes and 2.92B impressions, averaging 86.1K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily.

BMW (@bmw) Instagram Analytics FAQ

How many Instagram followers does BMW have?+
BMW (@bmw) has 44.3M Instagram followers as of October 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.82% over the last 12 months, based on 1.16K posts.
How many likes does BMW get on Instagram?+
BMW received 99.5M total likes across 1.16K posts in the last 12 months, averaging 86.1K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 2.92B total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.