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followers
43.8M
impressions
3.02B
likes
102M
comments
1.01M
posts
1.16K
engagement
2.80%
emv
$87.1M
Average per post
2.60M

Key Metrics

Distributions

Top Content

Blink and it’s gone. Can you keep up?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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bmw
Blink and it’s gone. Can you keep up?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
Lights, Camera, Freude am Fahren 🎬 The new BMW iX3.   #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km   BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.   Screen contents are subject to change due to ongoing software updates.
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bmw
Lights, Camera, Freude am Fahren 🎬 The new BMW iX3.   #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km   BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.   Screen contents are subject to change due to ongoing software updates.
STOP doomscrolling, start drifting...   BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
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8mo ago
bmw
STOP doomscrolling, start drifting...   BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
We’ve got a BMW i7, excited fans, an undercover product genius and @garethbale11 calling the shots at the Ryder Cup. Let the fun begin!   Head to our YouTube channel to watch the full film. #BMW #BMWGolfsport #DrivenbyPassion #RyderCup
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bmw
We’ve got a BMW i7, excited fans, an undercover product genius and @garethbale11 calling the shots at the Ryder Cup. Let the fun begin!   Head to our YouTube channel to watch the full film. #BMW #BMWGolfsport #DrivenbyPassion #RyderCup
⚡️⚽ The dream team is complete! 🚘 ¡El team al completo! #BMWiX3 | #RethinkTheGame
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bmw
⚡️⚽ The dream team is complete! 🚘 ¡El team al completo! #BMWiX3 | #RethinkTheGame
Love at every turn. #GlobalLoveDay The BMW X7. #THEX7 #BMW #X7
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bmw
Love at every turn. #GlobalLoveDay The BMW X7. #THEX7 #BMW #X7
Meet the BMW that changes everything. By being more BMW than ever. The new BMW iX3 is the first of a new era.   The new BMW iX3.   #BMWiX3 #BMW #BMWNewEra #NeueKlasse   Comment ❤️,🔥,👏,😍,🙌 or 😮 to explore the New Era.   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km   BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.   Screen contents are subject to change due to ongoing software updates.
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bmw
Meet the BMW that changes everything. By being more BMW than ever. The new BMW iX3 is the first of a new era.   The new BMW iX3.   #BMWiX3 #BMW #BMWNewEra #NeueKlasse   Comment ❤️,🔥,👏,😍,🙌 or 😮 to explore the New Era.   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km   BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.   Screen contents are subject to change due to ongoing software updates.
🤣 And the winners of the @bmwespana Grand Prix are... 🥁 Y los ganadores del Gran Premio de BMW son… #RethinkTheGame
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bmw
🤣 And the winners of the @bmwespana Grand Prix are... 🥁 Y los ganadores del Gran Premio de BMW son… #RethinkTheGame
Only true BMW M heads catch it spot on. Did you?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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bmw
Only true BMW M heads catch it spot on. Did you?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3  ✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3  #BMWNewEra | @bmw | @bmwespana
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bmw
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3  ✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3  #BMWNewEra | @bmw | @bmwespana
Swinging into a new era of driving on 31st July. Are you ready? 🕸️ 👀​ See #SpiderManBrandNewDay exclusively in cinemas 31st July.​ #BMW @spidermanmovie​
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bmw
Swinging into a new era of driving on 31st July. Are you ready? 🕸️ 👀​ See #SpiderManBrandNewDay exclusively in cinemas 31st July.​ #BMW @spidermanmovie​
👀 Guess who is visiting #RMCity 🚘 Cuando la elegancia juega en casa... @bmwespana | @bmw | #RethinkTheGame
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bmw
👀 Guess who is visiting #RMCity 🚘 Cuando la elegancia juega en casa... @bmwespana | @bmw | #RethinkTheGame
The new BMW iX3 is here 🚗 El nuevo BMW iX3 ya está aquí 🔋 #BMWiX3 | #BMWNewEra
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bmw
The new BMW iX3 is here 🚗 El nuevo BMW iX3 ya está aquí 🔋 #BMWiX3 | #BMWNewEra
A statement that doesn’t need to make a sound 🤫 📸: @mr_automotive The BMW Concept Speedtop. Images show the concept vehicle, details of the production model may vary.
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bmw
A statement that doesn’t need to make a sound 🤫 📸: @mr_automotive The BMW Concept Speedtop. Images show the concept vehicle, details of the production model may vary.
Are you quick enough for an upgrade? The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control. The BMW M2 Coupé. #THEM2 #BMWM #M2 #BMW #MPower Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
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bmw
Are you quick enough for an upgrade? The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control. The BMW M2 Coupé. #THEM2 #BMWM #M2 #BMW #MPower Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
Your reflexes vs. the BMW M2 CS. Comment your score!   The BMW M2 CS Coupe. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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8mo ago
bmw
Your reflexes vs. the BMW M2 CS. Comment your score!   The BMW M2 CS Coupe. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
Congrats @mercedesbenz! Your friends from Munich. 🎂   The new BMW iX3. #BMWiX3 #BMW   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
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5mo ago
bmw
Congrats @mercedesbenz! Your friends from Munich. 🎂   The new BMW iX3. #BMWiX3 #BMW   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
Your dream BMW is waiting… did you build it yet? #BMW The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
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bmw
Your dream BMW is waiting… did you build it yet? #BMW The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
I guess he works here 😉 ⚽   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
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bmw
I guess he works here 😉 ⚽   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
Can your car plan the perfect date? Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.   This is Wheel of Freude: the ultimate tech challenge.   Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.   Full video on Youtube coming soon 📼   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.   First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.   Screen contents are subject to change due to ongoing software updates.
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bmw
Can your car plan the perfect date? Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.   This is Wheel of Freude: the ultimate tech challenge.   Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.   Full video on Youtube coming soon 📼   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.   First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.   Screen contents are subject to change due to ongoing software updates.

BMW (@bmw) Instagram Stats & Analytics

BMW (@bmw) has 43.8M Instagram followers with a 2.80% engagement rate over the past 12 months. Across 1.16K posts, BMW received 102M total likes and 1.51B impressions, averaging 87.9K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily.

BMW (@bmw) Instagram Analytics FAQ

How many Instagram followers does BMW have?+
BMW (@bmw) has 43.8M Instagram followers as of July 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.80% over the last 12 months, based on 1.16K posts.
How many likes does BMW get on Instagram?+
BMW received 102M total likes across 1.16K posts in the last 12 months, averaging 87.9K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 1.51B total impressions over the last 12 months.