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followers
44.2M
impressions
2.94B
likes
98.7M
comments
976K
posts
1.16K
engagement
2.75%
emv
$84.7M
Average per post
2.54M
Key Metrics
Impressions
monthly
Distributions
Content
40.9M
1.03M
170K
10mo ago
bmw
Blink and it’s gone. Can you keep up?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
30.0M
1.71M
16.6K
10mo ago
bmw
STOP doomscrolling, start drifting...
BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
25.7M
289K
888
11mo ago
bmw
We’ve got a BMW i7, excited fans, an undercover product genius and @garethbale11 calling the shots at the Ryder Cup. Let the fun begin!
Head to our YouTube channel to watch the full film.
#BMW #BMWGolfsport #DrivenbyPassion #RyderCup
24.8M
1.68M
7.57K
4mo ago
bmw
Love at every turn. #GlobalLoveDay
The BMW X7.
#THEX7 #BMW #X7
23.6M
944K
2.45K
11mo ago
bmw
⚡️⚽ The dream team is complete!
🚘 ¡El team al completo!
#BMWiX3 | #RethinkTheGame
19.3M
714K
4.22K
2mo ago
bmw
Swinging into a new era of driving on 31st July. Are you ready? 🕸️ 👀
See #SpiderManBrandNewDay exclusively in cinemas 31st July.
#BMW @spidermanmovie
17.3M
412K
2.27K
8mo ago
bmw
🤣 And the winners of the @bmwespana Grand Prix are...
🥁 Y los ganadores del Gran Premio de BMW son…
#RethinkTheGame
17.2M
236K
13.9K
10mo ago
bmw
Only true BMW M heads catch it spot on. Did you?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
16.2M
623K
1.32K
11mo ago
bmw
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3
✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3
#BMWNewEra | @bmw | @bmwespana
13.4M
535K
3.80K
1mo ago
bmw
Still thinking about this one? We are too. 👀
The Need for Speed BMW M3 GTR is waiting at the BMW Museum. When will you visit us?
#BMWMuseum #BMWClassic #BMW #BMWM
13.3M
438K
2.34K
11mo ago
bmw
The new BMW iX3 is here 🚗
El nuevo BMW iX3 ya está aquí 🔋
#BMWiX3 | #BMWNewEra
13.2M
155K
6.71K
2mo ago
bmw
Can you do it? 🤔
The BMW i5 M60.
#BMWi5 #BMW
BMW i5 M60 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 19.5-19.4 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 473-474 km.
12.7M
386K
5.72K
10mo ago
bmw
A statement that doesn’t need to make a sound 🤫
📸: @mr_automotive
The BMW Concept Speedtop.
Images show the concept vehicle, details of the production model may vary.
12.6M
195K
8.36K
3mo ago
bmw
Are you quick enough for an upgrade?
The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control.
The BMW M2 Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
11.6M
121K
8.79K
10mo ago
bmw
Your reflexes vs. the BMW M2 CS. Comment your score!
The BMW M2 CS Coupe.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
10.5M
419K
8.56K
7mo ago
bmw
Congrats @mercedesbenz! Your friends from Munich. 🎂
The new BMW iX3.
#BMWiX3 #BMW
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
10.1M
739K
2.69K
1mo ago
bmw
Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️
See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬
@spidermanmovie @bmwusa @bmw
BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
9.72M
135K
3.50K
10mo ago
bmw
Your dream BMW is waiting… did you build it yet?
#BMW
The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
9.65M
672K
6.78K
10mo ago
bmw
I guess he works here 😉 ⚽
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
9.63M
32.7K
397
8mo ago
bmw
Can your car plan the perfect date?
Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.
This is Wheel of Freude: the ultimate tech challenge.
Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.
Full video on Youtube coming soon 📼
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.
First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.
Screen contents are subject to change due to ongoing software updates.
BMW (@bmw) Instagram Stats & Analytics
BMW (@bmw) has 44.2M Instagram followers with a 2.75% engagement rate over the past 12 months. Across 1.16K posts, BMW received 98.7M total likes and 1.48B impressions, averaging 85.2K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily.
BMW (@bmw) Instagram Analytics FAQ
How many Instagram followers does BMW have?+
BMW (@bmw) has 44.2M Instagram followers as of September 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.75% over the last 12 months, based on 1.16K posts.
How many likes does BMW get on Instagram?+
BMW received 98.7M total likes across 1.16K posts in the last 12 months, averaging 85.2K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 1.48B total impressions over the last 12 months.