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followers
43.6M
impressions
3.16B
likes
106M
comments
1.18M
posts
1.17K
engagement
2.74%
emv
$91.2M
Average per post
2.70M
Key Metrics
Impressions
monthly
Distributions
Content
40.9M
1.04M
172K
7mo ago
bmw
Blink and it’s gone. Can you keep up?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
40.9M
1.04M
172K
7mo ago
bmw
Blink and it’s gone. Can you keep up?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
32.9M
477K
3.53K
9mo ago
bmw
Lights, Camera, Freude am Fahren 🎬
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.
Screen contents are subject to change due to ongoing software updates.
30.0M
1.72M
16.8K
7mo ago
bmw
STOP doomscrolling, start drifting...
BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
25.6M
289K
887
8mo ago
bmw
We’ve got a BMW i7, excited fans, an undercover product genius and @garethbale11 calling the shots at the Ryder Cup. Let the fun begin!
Head to our YouTube channel to watch the full film.
#BMW #BMWGolfsport #DrivenbyPassion #RyderCup
23.8M
952K
2.48K
7mo ago
bmw
⚡️⚽ The dream team is complete!
🚘 ¡El team al completo!
#BMWiX3 | #RethinkTheGame
22.6M
733K
4.89K
9mo ago
bmw
Meet the BMW that changes everything. By being more BMW than ever. The new BMW iX3 is the first of a new era.
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
Comment ❤️,🔥,👏,😍,🙌 or 😮 to explore the New Era.
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.
Screen contents are subject to change due to ongoing software updates.
18.8M
1.18M
4.83K
1mo ago
bmw
Love at every turn. #GlobalLoveDay
The BMW X7.
#THEX7 #BMW #X7
17.3M
415K
2.30K
5mo ago
bmw
🤣 And the winners of the @bmwespana Grand Prix are...
🥁 Y los ganadores del Gran Premio de BMW son…
#RethinkTheGame
17.2M
238K
14.1K
7mo ago
bmw
Only true BMW M heads catch it spot on. Did you?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
16.2M
628K
1.32K
7mo ago
bmw
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3
✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3
#BMWNewEra | @bmw | @bmwespana
14.3M
418K
880
10mo ago
bmw
👀 Guess who is visiting #RMCity
🚘 Cuando la elegancia juega en casa...
@bmwespana | @bmw | #RethinkTheGame
14.1M
82.4K
843
11mo ago
bmw
Meet Okto, the octopus. He’s a marvel of the natural world, but what if he could control every one of his 8 limbs from a single central nervous system?
The first-ever BMW Heart of Joy provides BMW drivers with the power to experience the next evolution of driving pleasure: next-level control, exceptional agility and driving dynamics, and a highly responsive, safer drive.
What do you want to know?
#BMW #HeartofJoy
The BMW Heart of Joy will be available soon in selected BMW vehicles.
13.3M
441K
2.36K
8mo ago
bmw
The new BMW iX3 is here 🚗
El nuevo BMW iX3 ya está aquí 🔋
#BMWiX3 | #BMWNewEra
12.7M
390K
5.77K
7mo ago
bmw
A statement that doesn’t need to make a sound 🤫
📸: @mr_automotive
The BMW Concept Speedtop.
Images show the concept vehicle, details of the production model may vary.
11.6M
122K
8.90K
7mo ago
bmw
Your reflexes vs. the BMW M2 CS. Comment your score!
The BMW M2 CS Coupe.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
10.5M
421K
8.65K
4mo ago
bmw
Congrats @mercedesbenz! Your friends from Munich. 🎂
The new BMW iX3.
#BMWiX3 #BMW
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
9.71M
136K
3.54K
7mo ago
bmw
Your dream BMW is waiting… did you build it yet?
#BMW
The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
9.71M
136K
3.54K
7mo ago
bmw
Your dream BMW is waiting… did you build it yet?
#BMW
The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
9.64M
686K
6.86K
7mo ago
bmw
I guess he works here 😉 ⚽
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
BMW (@bmw) Instagram Stats & Analytics
BMW (@bmw) has 43.6M Instagram followers with a 2.74% engagement rate over the past 12 months. Across 1.17K posts, BMW received 106M total likes and 1.56B impressions, averaging 90.5K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily.
BMW (@bmw) Instagram Analytics FAQ
How many Instagram followers does BMW have?+
BMW (@bmw) has 43.6M Instagram followers as of June 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.74% over the last 12 months, based on 1.17K posts.
How many likes does BMW get on Instagram?+
BMW received 106M total likes across 1.17K posts in the last 12 months, averaging 90.5K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 1.56B total impressions over the last 12 months.