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followers
44.0M
impressions
3.01B
likes
101M
comments
992K
posts
1.16K
engagement
2.78%
emv
$86.6M
Average per post
2.59M
Key Metrics
Impressions
monthly
Distributions
Content
40.9M
1.04M
171K
9mo ago
bmw
Blink and it’s gone. Can you keep up?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
32.9M
475K
3.51K
11mo ago
bmw
Lights, Camera, Freude am Fahren 🎬
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.
Screen contents are subject to change due to ongoing software updates.
30.0M
1.72M
16.7K
9mo ago
bmw
STOP doomscrolling, start drifting...
BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
25.7M
289K
889
10mo ago
bmw
We’ve got a BMW i7, excited fans, an undercover product genius and @garethbale11 calling the shots at the Ryder Cup. Let the fun begin!
Head to our YouTube channel to watch the full film.
#BMW #BMWGolfsport #DrivenbyPassion #RyderCup
24.6M
1.67M
7.44K
3mo ago
bmw
Love at every turn. #GlobalLoveDay
The BMW X7.
#THEX7 #BMW #X7
23.7M
947K
2.46K
9mo ago
bmw
⚡️⚽ The dream team is complete!
🚘 ¡El team al completo!
#BMWiX3 | #RethinkTheGame
22.6M
730K
4.87K
11mo ago
bmw
Meet the BMW that changes everything. By being more BMW than ever. The new BMW iX3 is the first of a new era.
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
Comment ❤️,🔥,👏,😍,🙌 or 😮 to explore the New Era.
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.
Screen contents are subject to change due to ongoing software updates.
18.0M
681K
4.00K
4w ago
bmw
Swinging into a new era of driving on 31st July. Are you ready? 🕸️ 👀
See #SpiderManBrandNewDay exclusively in cinemas 31st July.
#BMW @spidermanmovie
17.3M
413K
2.28K
7mo ago
bmw
🤣 And the winners of the @bmwespana Grand Prix are...
🥁 Y los ganadores del Gran Premio de BMW son…
#RethinkTheGame
17.2M
237K
14.0K
9mo ago
bmw
Only true BMW M heads catch it spot on. Did you?
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
16.2M
625K
1.32K
9mo ago
bmw
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3
✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3
#BMWNewEra | @bmw | @bmwespana
13.3M
439K
2.34K
10mo ago
bmw
The new BMW iX3 is here 🚗
El nuevo BMW iX3 ya está aquí 🔋
#BMWiX3 | #BMWNewEra
12.7M
388K
5.74K
9mo ago
bmw
A statement that doesn’t need to make a sound 🤫
📸: @mr_automotive
The BMW Concept Speedtop.
Images show the concept vehicle, details of the production model may vary.
12.5M
195K
8.40K
2mo ago
bmw
Are you quick enough for an upgrade?
The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control.
The BMW M2 Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
12.1M
143K
6.11K
3w ago
bmw
Can you do it? 🤔
The BMW i5 M60.
#BMWi5 #BMW
BMW i5 M60 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 19.5-19.4 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 473-474 km.
11.6M
121K
8.84K
9mo ago
bmw
Your reflexes vs. the BMW M2 CS. Comment your score!
The BMW M2 CS Coupe.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ -class(es): G.
11.3M
453K
3.18K
1w ago
bmw
Still thinking about this one? We are too. 👀
The Need for Speed BMW M3 GTR is waiting at the BMW Museum. When will you visit us?
#BMWMuseum #BMWClassic #BMW #BMWM
10.5M
419K
8.59K
6mo ago
bmw
Congrats @mercedesbenz! Your friends from Munich. 🎂
The new BMW iX3.
#BMWiX3 #BMW
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
9.82M
713K
2.55K
2w ago
bmw
Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️
See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬
@spidermanmovie @bmwusa @bmw
BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
9.72M
135K
3.51K
9mo ago
bmw
Your dream BMW is waiting… did you build it yet?
#BMW
The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
BMW (@bmw) Instagram Stats & Analytics
BMW (@bmw) has 44.0M Instagram followers with a 2.78% engagement rate over the past 12 months. Across 1.16K posts, BMW received 101M total likes and 1.53B impressions, averaging 86.8K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily.
BMW (@bmw) Instagram Analytics FAQ
How many Instagram followers does BMW have?+
BMW (@bmw) has 44.0M Instagram followers as of August 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.78% over the last 12 months, based on 1.16K posts.
How many likes does BMW get on Instagram?+
BMW received 101M total likes across 1.16K posts in the last 12 months, averaging 86.8K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 1.53B total impressions over the last 12 months.