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followers
43.5M
impressions
3.15B
likes
108M
comments
1.01M
posts
1.17K
engagement
2.83%
emv
$91.3M
Average per post
2.70M

Key Metrics

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Top Content

Blink and it’s gone. Can you keep up?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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bmw
Blink and it’s gone. Can you keep up?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
Lights, Camera, Freude am Fahren 🎬 The new BMW iX3.   #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km   BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.   Screen contents are subject to change due to ongoing software updates.
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bmw
Lights, Camera, Freude am Fahren 🎬 The new BMW iX3.   #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km   BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.   Screen contents are subject to change due to ongoing software updates.
STOP doomscrolling, start drifting...   BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
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bmw
STOP doomscrolling, start drifting...   BMW M2 CS Coupe: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 226 g/km; CO₂ class(es): G.
We’ve got a BMW i7, excited fans, an undercover product genius and @garethbale11 calling the shots at the Ryder Cup. Let the fun begin!   Head to our YouTube channel to watch the full film. #BMW #BMWGolfsport #DrivenbyPassion #RyderCup
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bmw
We’ve got a BMW i7, excited fans, an undercover product genius and @garethbale11 calling the shots at the Ryder Cup. Let the fun begin!   Head to our YouTube channel to watch the full film. #BMW #BMWGolfsport #DrivenbyPassion #RyderCup
⚡️⚽ The dream team is complete! 🚘 ¡El team al completo! #BMWiX3 | #RethinkTheGame
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bmw
⚡️⚽ The dream team is complete! 🚘 ¡El team al completo! #BMWiX3 | #RethinkTheGame
Meet the BMW that changes everything. By being more BMW than ever. The new BMW iX3 is the first of a new era.   The new BMW iX3.   #BMWiX3 #BMW #BMWNewEra #NeueKlasse   Comment ❤️,🔥,👏,😍,🙌 or 😮 to explore the New Era.   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km   BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.   Screen contents are subject to change due to ongoing software updates.
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bmw
Meet the BMW that changes everything. By being more BMW than ever. The new BMW iX3 is the first of a new era.   The new BMW iX3.   #BMWiX3 #BMW #BMWNewEra #NeueKlasse   Comment ❤️,🔥,👏,😍,🙌 or 😮 to explore the New Era.   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km   BMW Individual Steering Wheel in digital white available for order optionally starting from 01/26.   Screen contents are subject to change due to ongoing software updates.
🤣 And the winners of the @bmwespana Grand Prix are... 🥁 Y los ganadores del Gran Premio de BMW son… #RethinkTheGame
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bmw
🤣 And the winners of the @bmwespana Grand Prix are... 🥁 Y los ganadores del Gran Premio de BMW son… #RethinkTheGame
Only true BMW M heads catch it spot on. Did you?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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bmw
Only true BMW M heads catch it spot on. Did you?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3  ✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3  #BMWNewEra | @bmw | @bmwespana
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bmw
😎 The perfect touch ... for the perfect ride. ➡️ The new #BMWiX3  ✨ El toque perfecto... para el viaje perfecto. ➡️ Nuevo BMW iX3  #BMWNewEra | @bmw | @bmwespana
👀 Guess who is visiting #RMCity 🚘 Cuando la elegancia juega en casa... @bmwespana | @bmw | #RethinkTheGame
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9mo ago
bmw
👀 Guess who is visiting #RMCity 🚘 Cuando la elegancia juega en casa... @bmwespana | @bmw | #RethinkTheGame
Meet Okto, the octopus. He’s a marvel of the natural world, but what if he could control every one of his 8 limbs from a single central nervous system?   The first-ever BMW Heart of Joy provides BMW drivers with the power to experience the next evolution of driving pleasure: next-level control, exceptional agility and driving dynamics, and a highly responsive, safer drive.   What do you want to know? #BMW #HeartofJoy   The BMW Heart of Joy will be available soon in selected BMW vehicles.
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bmw
Meet Okto, the octopus. He’s a marvel of the natural world, but what if he could control every one of his 8 limbs from a single central nervous system?   The first-ever BMW Heart of Joy provides BMW drivers with the power to experience the next evolution of driving pleasure: next-level control, exceptional agility and driving dynamics, and a highly responsive, safer drive.   What do you want to know? #BMW #HeartofJoy   The BMW Heart of Joy will be available soon in selected BMW vehicles.
Love at every turn. #GlobalLoveDay The BMW X7. #THEX7 #BMW #X7
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bmw
Love at every turn. #GlobalLoveDay The BMW X7. #THEX7 #BMW #X7
The new BMW iX3 is here 🚗 El nuevo BMW iX3 ya está aquí 🔋 #BMWiX3 | #BMWNewEra
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bmw
The new BMW iX3 is here 🚗 El nuevo BMW iX3 ya está aquí 🔋 #BMWiX3 | #BMWNewEra
The BMW Concept Speedtop pairs its Floating Sunstone Maroon exterior with meticulously crafted brogue leather interiors, enhancing the harmony of color and craftsmanship. The BMW Concept Speedtop. #BMWConceptSpeedtop #BMW #concorsodeleganza @concorsodeleganza_vde Pictures show the concept vehicle, details of the series may vary.
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bmw
The BMW Concept Speedtop pairs its Floating Sunstone Maroon exterior with meticulously crafted brogue leather interiors, enhancing the harmony of color and craftsmanship. The BMW Concept Speedtop. #BMWConceptSpeedtop #BMW #concorsodeleganza @concorsodeleganza_vde Pictures show the concept vehicle, details of the series may vary.
A statement that doesn’t need to make a sound 🤫 📸: @mr_automotive The BMW Concept Speedtop. Images show the concept vehicle, details of the production model may vary.
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bmw
A statement that doesn’t need to make a sound 🤫 📸: @mr_automotive The BMW Concept Speedtop. Images show the concept vehicle, details of the production model may vary.
Your reflexes vs. the BMW M2 CS. Comment your score!   The BMW M2 CS Coupe. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
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bmw
Your reflexes vs. the BMW M2 CS. Comment your score!   The BMW M2 CS Coupe. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
Congrats @mercedesbenz! Your friends from Munich. 🎂   The new BMW iX3. #BMWiX3 #BMW   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
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bmw
Congrats @mercedesbenz! Your friends from Munich. 🎂   The new BMW iX3. #BMWiX3 #BMW   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
A world premiere - the BMW Concept Speedtop reimagines the sportiness of a Touring, combining dynamic elegance with unique proportions unveiled at @concorsodeleganza_vde.  The BMW Concept Speedtop. #BMWConceptSpeedtop #BMW #concorsodeleganza   Pictures show the concept vehicle, details of the series may vary.
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bmw
A world premiere - the BMW Concept Speedtop reimagines the sportiness of a Touring, combining dynamic elegance with unique proportions unveiled at @concorsodeleganza_vde.  The BMW Concept Speedtop. #BMWConceptSpeedtop #BMW #concorsodeleganza   Pictures show the concept vehicle, details of the series may vary.
Interior goals? Achieved. The BMW Skytop. #BMWSkytop #BMW Soon to be released as a limited series. Pictures show the pre-series vehicle, details of the series may vary.
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bmw
Interior goals? Achieved. The BMW Skytop. #BMWSkytop #BMW Soon to be released as a limited series. Pictures show the pre-series vehicle, details of the series may vary.
Your dream BMW is waiting… did you build it yet? #BMW The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
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bmw
Your dream BMW is waiting… did you build it yet? #BMW The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.

BMW (@bmw) Instagram Stats & Analytics

BMW (@bmw) has 43.5M Instagram followers with a 2.83% engagement rate over the past 12 months. Across 1.17K posts, BMW received 108M total likes and 1.53B impressions, averaging 92.2K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily.

BMW (@bmw) Instagram Analytics FAQ

How many Instagram followers does BMW have?+
BMW (@bmw) has 43.5M Instagram followers as of May 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.83% over the last 12 months, based on 1.17K posts.
How many likes does BMW get on Instagram?+
BMW received 108M total likes across 1.17K posts in the last 12 months, averaging 92.2K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 1.53B total impressions over the last 12 months.