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followers
44.5M
impressions
2.79B
likes
94.1M
comments
760K
posts
1.16K
engagement
2.67%
emv
$80.4M
Average per post
2.41M
Key Metrics
Impressions
monthly
Distributions
Content
25.0M
1.68M
7.67K
6mo ago
bmw
Love at every turn. #GlobalLoveDay
The BMW X7.
#THEX7 #BMW #X7
20.2M
727K
4.24K
4mo ago
bmw
Swinging into a new era of driving on 31st July. Are you ready? 🕸️ 👀
See #SpiderManBrandNewDay exclusively in cinemas 31st July.
#BMW @spidermanmovie
20.2M
808K
6.69K
1mo ago
bmw
🌴
17.3M
411K
2.26K
10mo ago
bmw
🤣 And the winners of the @bmwespana Grand Prix are...
🥁 Y los ganadores del Gran Premio de BMW son…
#RethinkTheGame
14.3M
165K
7.34K
4mo ago
bmw
Can you do it? 🤔
The BMW i5 M60.
#BMWi5 #BMW
BMW i5 M60 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 19.5-19.4 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 473-474 km.
13.3M
532K
3.78K
3mo ago
bmw
Still thinking about this one? We are too. 👀
The Need for Speed BMW M3 GTR is waiting at the BMW Museum. When will you visit us?
#BMWMuseum #BMWClassic #BMW #BMWM
12.6M
194K
8.28K
5mo ago
bmw
Are you quick enough for an upgrade?
The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control.
The BMW M2 Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
11.1M
444K
2.31K
1mo ago
bmw
Try hiding a BMW M3 CS in Signal Green. Better yet, try outrunning it. 😏
📸 @m3cs_signal @brunosircan #BMWRepost
The BMW M3 CS.
#THEM3CS #BMW #M3CS
10.4M
418K
8.51K
9mo ago
bmw
Congrats @mercedesbenz! Your friends from Munich. 🎂
The new BMW iX3.
#BMWiX3 #BMW
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
10.1M
739K
2.67K
3mo ago
bmw
Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️
See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬
@spidermanmovie @bmwusa @bmw
BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
9.63M
32.5K
393
10mo ago
bmw
Can your car plan the perfect date?
Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.
This is Wheel of Freude: the ultimate tech challenge.
Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.
Full video on Youtube coming soon 📼
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.
First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.
Screen contents are subject to change due to ongoing software updates.
9.33M
519K
2.68K
10mo ago
bmw
𝖠̶𝗅̶𝗅̶ ̶𝗂̶𝗌̶ ̶𝖼̶𝖺̶𝗅̶𝗆̶, all is bright.
The BMW M5 Touring
#BMW #BMWM5 #BMWM
Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption weighted combined: 18.1-17.6 kWh/100 km and 5.3-5 l/100 km; CO₂ emissions weighted combined: 119-114 g/km; CO₂ classes: with discharged battery G; weighted combined C-D; Fuel consumption with depleted battery combined: 10.9-10.7 l/100km; electric range: 61-63 km.
9.16M
366K
2.36K
5mo ago
bmw
Introducing the Vision BMW ALPINA. A one-of-one automobile that combines remarkable speed with effortless ease, inviting those behind the wheel to drive far, travel fast and seek the exceptional.
#VisionBMWALPINA #ElevatingJourneys #BMWALPINA
The Vision BMW ALPINA is a design study that is not available for purchase.
8.66M
346K
2.34K
6mo ago
bmw
Day or night, it’s always the right time to drive.
📸 @ocr_g80 @_deltaview
The BMW M3 Competition Sedan with M xDrive.
#THEM3 #BMWM #M3 #BMW #MPower
Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10.2-10.1 l/100 km; CO₂ emissions combined: 230-228 g/km; CO₂ class(es): G.
8.45M
117K
2.21K
6mo ago
bmw
Who got it twice? ☝️
The BMW M3 CS Touring.
#BMW #THEM3 #BMWM
8.35M
295K
1.70K
2mo ago
bmw
When your reset button has a start button.
📸 @alexxwalther #BMWRepost
The BMW M3 Sedan.
#THEM3 #BMWM #M3 #BMW #MPower
8.24M
330K
979
5mo ago
bmw
An icon, then and always.
The BMW 328 MM Bügelfalte may not seem like it by today's standard, but when it was built in the 1930s, it led racetracks across Europe and the world.
Today this exact model is one of the most valuable cars in the world, crowned the overall winner of the Concorso d’Eleganza Villa d’Este this year.
A true demonstration of racing heritage, innovative engineering and driving pleasure, on display at Concorso d‘Eleganza Villa d‘Este.
#BMWClassic #concorsodelegana
8.20M
200K
1.04K
1mo ago
bmw
999,999 came before it.
Now you are witnessing the production of the 1 Millionth BMW M High Performance Car at the BMW Group Plant Munich.
#BMW #BMWM
Paint finish shown: BMW Individual special paint Fire Orange III metallic. Check the link in bio for the BMW Individual Visualizer to see more BMW Individual colour options.
BMW M3 Competition Sedan with M xDrive. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10.3 l/100 km; CO₂ emissions combined: 235-233 g/km; CO₂ class(es): G.
8.03M
321K
934
2w ago
bmw
The group chat said road trip, the Touring said load up. 🛣️📲
📸 @Gv1n.n @melbourne_bmw #BMWRepost
The BMW M5 Touring.
#THEM5 #BMWM #M5 #BMW #MPower
BMW M5 Touring. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption weighted combined: 18.1-17.7 kWh/100 km and 5.5-5.2 l/100 km; CO₂ emissions weighted combined: 124-118 g/km; CO₂ classes: with discharged battery: G; weighted combined: D; Fuel consumption with depleted battery combined: 11-10.7 l/100km; electric range: 60-62 km.
7.90M
316K
1.71K
5mo ago
bmw
Every surface considered. Every detail resolved.
The new BMW 7.
#BMW #THENEWBMW7 #7Series
BMW 740 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 8.4 l/100 km; CO₂ emissions combined: 191 g/km; CO₂ class(es): F.
*Since no binding WLTP values are currently available, these are preliminary values.
BMW (@bmw) Instagram Stats & Analytics
BMW (@bmw) has 44.5M Instagram followers with a 2.67% engagement rate over the past 12 months. Across 1.16K posts, BMW received 94.1M total likes and 2.79B impressions, averaging 81.3K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily. To benchmark @bmw against other accounts, use Socialpruf's Instagram competitor analysis tool.
BMW (@bmw) Instagram Analytics FAQ
How many Instagram followers does BMW have?+
BMW (@bmw) has 44.5M Instagram followers as of November 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.67% over the last 12 months, based on 1.16K posts.
How many likes does BMW get on Instagram?+
BMW received 94.1M total likes across 1.16K posts in the last 12 months, averaging 81.3K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 2.79B total impressions over the last 12 months.
Can I compare BMW with other Instagram accounts?+
Yes. Add @bmw to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.