NewGet @bmw's full report
instagram analytics
Similar Accounts:
followers
44.4M
impressions
2.88B
likes
96.8M
comments
968K
posts
1.16K
engagement
2.71%
emv
$83.0M
Average per post
2.48M

Key Metrics

Distributions

Top Content

Blink and it’s gone. Can you keep up?
 
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
 
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
40.9M
1.03M
169K
11mo ago
bmw
Blink and it’s gone. Can you keep up?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
Love at every turn. #GlobalLoveDay 

The BMW X7.
#THEX7 #BMW #X7
25.0M
1.69M
7.66K
5mo ago
bmw
Love at every turn. #GlobalLoveDay The BMW X7. #THEX7 #BMW #X7
Swinging into a new era of driving on 31st July.  Are you ready? 🕸️ 👀​

See #SpiderManBrandNewDay exclusively in cinemas 31st July.​

#BMW @spidermanmovie​
20.2M
729K
4.25K
3mo ago
bmw
Swinging into a new era of driving on 31st July. Are you ready? 🕸️ 👀​ See #SpiderManBrandNewDay exclusively in cinemas 31st July.​ #BMW @spidermanmovie​
🌴
20.2M
807K
6.70K
1mo ago
bmw
🌴
🤣 And the winners of the @bmwespana Grand Prix are...
🥁 Y los ganadores del Gran Premio de BMW son… 
#RethinkTheGame
17.3M
411K
2.26K
10mo ago
bmw
🤣 And the winners of the @bmwespana Grand Prix are... 🥁 Y los ganadores del Gran Premio de BMW son… #RethinkTheGame
Only true BMW M heads catch it spot on. Did you?
 
The BMW M2 CS Coupé.
#THEM2 #BMWM #M2 #BMW #MPower
 
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
17.2M
236K
13.9K
11mo ago
bmw
Only true BMW M heads catch it spot on. Did you?   The BMW M2 CS Coupé. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
Can you do it? 🤔

The BMW i5 M60. 
#BMWi5 #BMW 

BMW i5 M60 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 19.5-19.4 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 473-474 km.
14.2M
165K
7.32K
3mo ago
bmw
Can you do it? 🤔 The BMW i5 M60. #BMWi5 #BMW BMW i5 M60 xDrive Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 19.5-19.4 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 473-474 km.
Still thinking about this one? We are too. 👀

The Need for Speed BMW M3 GTR is waiting at the BMW Museum. When will you visit us?

#BMWMuseum #BMWClassic #BMW #BMWM
13.3M
533K
3.78K
3mo ago
bmw
Still thinking about this one? We are too. 👀 The Need for Speed BMW M3 GTR is waiting at the BMW Museum. When will you visit us? #BMWMuseum #BMWClassic #BMW #BMWM
A statement that doesn’t need to make a sound 🤫

📸: @mr_automotive

The BMW Concept Speedtop.

Images show the concept vehicle, details of the production model may vary.
12.7M
385K
5.70K
12mo ago
bmw
A statement that doesn’t need to make a sound 🤫 📸: @mr_automotive The BMW Concept Speedtop. Images show the concept vehicle, details of the production model may vary.
Are you quick enough for an upgrade? 

The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control.

The BMW M2 Coupé.
#THEM2 #BMWM #M2 #BMW #MPower

Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
12.6M
194K
8.30K
4mo ago
bmw
Are you quick enough for an upgrade? The M Performance Track Kit for the BMW M2: more downforce, sharper balance, & track-ready control. The BMW M2 Coupé. #THEM2 #BMWM #M2 #BMW #MPower Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10,2-9,7 l/100 km; CO₂ emissions combined: 230-221 g/km; CO₂ class(es): G.
Your reflexes vs. the BMW M2 CS. Comment your score!
 
The BMW M2 CS Coupe.
#THEM2 #BMWM #M2 #BMW #MPower
 
Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
11.6M
120K
8.76K
11mo ago
bmw
Your reflexes vs. the BMW M2 CS. Comment your score!   The BMW M2 CS Coupe. #THEM2 #BMWM #M2 #BMW #MPower   Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10 l/100 km; CO₂ emissions combined: 226  g/km; CO₂ -class(es): G.
Congrats @mercedesbenz! Your friends from Munich. 🎂
 
The new BMW iX3.
#BMWiX3 #BMW
 
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
10.4M
418K
8.53K
8mo ago
bmw
Congrats @mercedesbenz! Your friends from Munich. 🎂   The new BMW iX3. #BMWiX3 #BMW   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,2 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 678-805km.
Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️
 
See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬
 
@spidermanmovie @bmwusa @bmw
 
BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
10.1M
740K
2.69K
3mo ago
bmw
Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day. Are your spider senses tingling yet? 🚘 🤝 🕷️   See #SpiderManBrandNewDay exclusively in cinemas 31st July. 🎬   @spidermanmovie @bmwusa @bmw   BMW iX3 50 xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1 -15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
Your dream BMW is waiting… did you build it yet?

#BMW

The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption
combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
9.72M
134K
3.47K
12mo ago
bmw
Your dream BMW is waiting… did you build it yet? #BMW The BMW M3 Competition Sedan: Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 9,9-9,8 l/100 km; CO₂ emissions combined: 224-222 g/km; CO₂ -class(es): G.
Try hiding a BMW M3 CS in Signal Green. Better yet, try outrunning it. 😏

📸 @m3cs_signal @brunosircan #BMWRepost

The BMW M3 CS.
#THEM3CS #BMW #M3CS
9.71M
388K
2.19K
1w ago
bmw
Try hiding a BMW M3 CS in Signal Green. Better yet, try outrunning it. 😏 📸 @m3cs_signal @brunosircan #BMWRepost The BMW M3 CS. #THEM3CS #BMW #M3CS
I guess he works here 😉 ⚽
 
The new BMW iX3. 
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
 
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
9.65M
668K
6.74K
12mo ago
bmw
I guess he works here 😉 ⚽   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km
Can your car plan the perfect date? 

Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.
 
This is Wheel of Freude: the ultimate tech challenge.
 
Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.
 
Full video on Youtube coming soon 📼
 
The new BMW iX3.
#BMWiX3 #BMW #BMWNewEra #NeueKlasse
 
BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.
 
First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.
 
Screen contents are subject to change due to ongoing software updates.
9.63M
32.5K
396
9mo ago
bmw
Can your car plan the perfect date? Ours can, because it has the BMW Intelligent Personal Assistant 💞 smarter than ever, thanks to Amazon Alexa+ LLM.   This is Wheel of Freude: the ultimate tech challenge.   Our challengers @bradcanning and @arki.technology are going head-to-head at CES, immersing themselves in the innovations of the new BMW iX3. There can only be one winner… and a hilarious forfeit for the loser.   Full video on Youtube coming soon 📼   The new BMW iX3. #BMWiX3 #BMW #BMWNewEra #NeueKlasse   BMW iX3 50 xDrive: WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂ class: A; WLTP electric range: 679-805km.   First starting in Germany and the United States from the second half of 2026 with more markets to follow. Gradually for all BMW models with BMW Operating System 9 and X.   Screen contents are subject to change due to ongoing software updates.
𝖠̶𝗅̶𝗅̶ ̶𝗂̶𝗌̶ ̶𝖼̶𝖺̶𝗅̶𝗆̶, all is bright. 

The BMW M5 Touring
#BMW #BMWM5 #BMWM

Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption weighted combined: 18.1-17.6 kWh/100 km and 5.3-5 l/100 km; CO₂ emissions weighted combined: 119-114 g/km; CO₂ classes: with discharged battery G; weighted combined C-D; Fuel consumption with depleted battery combined: 10.9-10.7 l/100km; electric range: 61-63 km.
9.33M
520K
2.68K
10mo ago
bmw
𝖠̶𝗅̶𝗅̶ ̶𝗂̶𝗌̶ ̶𝖼̶𝖺̶𝗅̶𝗆̶, all is bright. The BMW M5 Touring #BMW #BMWM5 #BMWM Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption weighted combined: 18.1-17.6 kWh/100 km and 5.3-5 l/100 km; CO₂ emissions weighted combined: 119-114 g/km; CO₂ classes: with discharged battery G; weighted combined C-D; Fuel consumption with depleted battery combined: 10.9-10.7 l/100km; electric range: 61-63 km.
Introducing the Vision BMW ALPINA. A one-of-one automobile that combines remarkable speed with effortless ease, inviting those behind the wheel to drive far, travel fast and seek the exceptional.

#VisionBMWALPINA #ElevatingJourneys #BMWALPINA

The Vision BMW ALPINA is a design study that is not available for purchase.
9.17M
367K
2.36K
5mo ago
bmw
Introducing the Vision BMW ALPINA. A one-of-one automobile that combines remarkable speed with effortless ease, inviting those behind the wheel to drive far, travel fast and seek the exceptional. #VisionBMWALPINA #ElevatingJourneys #BMWALPINA The Vision BMW ALPINA is a design study that is not available for purchase.
Day or night, it’s always the right time to drive.

📸 @ocr_g80 @_deltaview

The BMW M3 Competition Sedan with M xDrive.
#THEM3 #BMWM #M3 #BMW #MPower

Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10.2-10.1 l/100 km; CO₂ emissions combined: 230-228 g/km; CO₂ class(es): G.
8.68M
347K
2.34K
5mo ago
bmw
Day or night, it’s always the right time to drive. 📸 @ocr_g80 @_deltaview The BMW M3 Competition Sedan with M xDrive. #THEM3 #BMWM #M3 #BMW #MPower Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined: 10.2-10.1 l/100 km; CO₂ emissions combined: 230-228 g/km; CO₂ class(es): G.

BMW (@bmw) Instagram Stats & Analytics

BMW (@bmw) has 44.4M Instagram followers with a 2.71% engagement rate over the past 12 months. Across 1.16K posts, BMW received 96.8M total likes and 2.88B impressions, averaging 83.4K likes per post. This page tracks BMW's performance metrics, top content, and engagement trends — updated daily. To benchmark @bmw against other accounts, use Socialpruf's Instagram competitor analysis tool.

BMW (@bmw) Instagram Analytics FAQ

How many Instagram followers does BMW have?+
BMW (@bmw) has 44.4M Instagram followers as of October 2026.
What is BMW's Instagram engagement rate?+
BMW's Instagram engagement rate is 2.71% over the last 12 months, based on 1.16K posts.
How many likes does BMW get on Instagram?+
BMW received 96.8M total likes across 1.16K posts in the last 12 months, averaging 83.4K likes per post.
How many Instagram impressions does BMW get?+
BMW's Instagram content generated 2.88B total impressions over the last 12 months.
Can I compare BMW with other Instagram accounts?+
Yes. Add @bmw to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.