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followers
4.53M
impressions
1.11B
likes
46.7M
comments
490K
posts
2.16K
engagement
4.38%
emv
$34.6M
Average per post
515K

Key Metrics

Distributions

Top Content

Days of Thunder. Summer 2028.
26.6M
1.54M
22.4K
1mo ago
nascar
Days of Thunder. Summer 2028.
Days of Thunder. Summer 2028.
23.0M
921K
8.98K
1mo ago
nascar
Days of Thunder. Summer 2028.
Might need to come back in to top off on fuel. 😬
20.4M
86.0K
227
11mo ago
nascar
Might need to come back in to top off on fuel. 😬
We think the fuel is supposed to go IN the car. 😅
20.2M
177K
283
10mo ago
nascar
We think the fuel is supposed to go IN the car. 😅
We are saddened and heartbroken to share the news of the passing of Kyle Busch, a two-time Cup champion and one of our sport's greatest and fiercest drivers. He was 41 years old. We extend our deepest condolences to the Busch family, Richard Childress Racing and the entire motorsports community.
17.3M
693K
17.5K
4mo ago
nascar
We are saddened and heartbroken to share the news of the passing of Kyle Busch, a two-time Cup champion and one of our sport's greatest and fiercest drivers. He was 41 years old. We extend our deepest condolences to the Busch family, Richard Childress Racing and the entire motorsports community.
Another reason why our pit crews are TOUGH.
14.4M
244K
1.61K
4mo ago
nascar
Another reason why our pit crews are TOUGH.
What happens when you surprise a NASCAR driver with the keys to a 650-horsepower purpose-built drift monster? Absolute mayhem. Or at least that’s what happened when we surprised @Jhnemechek with the keys to @ryantuerck’s legendary @toyota Stout. It just goes to show how far an Instagram comment can take you.
10.4M
4.52K
71
8mo ago
nascar
What happens when you surprise a NASCAR driver with the keys to a 650-horsepower purpose-built drift monster? Absolute mayhem. Or at least that’s what happened when we surprised @Jhnemechek with the keys to @ryantuerck’s legendary @toyota Stout. It just goes to show how far an Instagram comment can take you.
A special surprise for one of NASCAR’s best.
7.96M
241K
2.37K
11mo ago
nascar
A special surprise for one of NASCAR’s best.
Don’t think they got it completely full on that stop. 😬
7.30M
33.1K
165
5mo ago
nascar
Don’t think they got it completely full on that stop. 😬
Our elementary school math teacher would be proud of this reference.
7.13M
320K
2.22K
2w ago
nascar
Our elementary school math teacher would be proud of this reference.
Where did @tyler_reddick come from?! 🤯
6.85M
289K
3.15K
7mo ago
nascar
Where did @tyler_reddick come from?! 🤯
Ka-chow! Our drivers were dialed in for this round of Guess the Diecast. ⚡️
6.48M
556K
1.43K
6mo ago
nascar
Ka-chow! Our drivers were dialed in for this round of Guess the Diecast. ⚡️
There was contact on and off the track. 😬
6.29M
223K
1.46K
2mo ago
nascar
There was contact on and off the track. 😬
The NASCAR family is devastated at the loss of Greg Biffle, who was one of our 75 greatest drivers and became known for his relentless post-career humanitarian work. We extend our deepest condolences.
6.02M
241K
3.62K
9mo ago
nascar
The NASCAR family is devastated at the loss of Greg Biffle, who was one of our 75 greatest drivers and became known for his relentless post-career humanitarian work. We extend our deepest condolences.
A silent garage pays its respects as the No. 33 @rcrracing Chevrolet unloads at @charlottemotorspeedway.
5.80M
232K
1.14K
4mo ago
nascar
A silent garage pays its respects as the No. 33 @rcrracing Chevrolet unloads at @charlottemotorspeedway.
A wild scene on pit road.
5.64M
294K
6.38K
3w ago
nascar
A wild scene on pit road.
A joint statement on behalf of the Busch family, Richard Childress Racing and NASCAR.
4.77M
191K
2.31K
4mo ago
nascar
A joint statement on behalf of the Busch family, Richard Childress Racing and NASCAR.
🎶 That’s what I like, that’s what I like 🎶
4.38M
586K
851
9mo ago
nascar
🎶 That’s what I like, that’s what I like 🎶
Throw some duct tape on that thing and get it back on the race track!
4.25M
327K
1.15K
6mo ago
nascar
Throw some duct tape on that thing and get it back on the race track!
@rosschastain traded in watermelons for apples. 🍻
3.96M
158K
235
5mo ago
nascar
@rosschastain traded in watermelons for apples. 🍻

NASCAR (@nascar) Instagram Stats & Analytics

NASCAR (@nascar) has 4.53M Instagram followers with a 4.38% engagement rate over the past 12 months. Across 2.16K posts, NASCAR received 46.7M total likes and 1.11B impressions, averaging 21.6K likes per post. This page tracks NASCAR's performance metrics, top content, and engagement trends — updated daily. To benchmark @nascar against other accounts, use Socialpruf's Instagram competitor analysis tool.

NASCAR (@nascar) Instagram Analytics FAQ

How many Instagram followers does NASCAR have?+
NASCAR (@nascar) has 4.53M Instagram followers as of October 2026.
What is NASCAR's Instagram engagement rate?+
NASCAR's Instagram engagement rate is 4.38% over the last 12 months, based on 2.16K posts.
How many likes does NASCAR get on Instagram?+
NASCAR received 46.7M total likes across 2.16K posts in the last 12 months, averaging 21.6K likes per post.
How many Instagram impressions does NASCAR get?+
NASCAR's Instagram content generated 1.11B total impressions over the last 12 months.
Can I compare NASCAR with other Instagram accounts?+
Yes. Add @nascar to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.