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followers
4.53M
impressions
1.11B
likes
46.7M
comments
494K
posts
2.15K
engagement
4.44%
emv
$34.4M
Average per post
515K

Key Metrics

Distributions

Top Content

Days of Thunder. Summer 2028.
26.8M
1.55M
22.7K
2mo ago
nascar
Days of Thunder. Summer 2028.
Days of Thunder. Summer 2028.
23.0M
922K
8.96K
2mo ago
nascar
Days of Thunder. Summer 2028.
We think the fuel is supposed to go IN the car. 😅
20.2M
177K
283
11mo ago
nascar
We think the fuel is supposed to go IN the car. 😅
We are saddened and heartbroken to share the news of the passing of Kyle Busch, a two-time Cup champion and one of our sport's greatest and fiercest drivers. He was 41 years old.

We extend our deepest condolences to the Busch family, Richard Childress Racing and the entire motorsports community.
17.3M
693K
17.5K
5mo ago
nascar
We are saddened and heartbroken to share the news of the passing of Kyle Busch, a two-time Cup champion and one of our sport's greatest and fiercest drivers. He was 41 years old. We extend our deepest condolences to the Busch family, Richard Childress Racing and the entire motorsports community.
Another reason why our pit crews are TOUGH.
14.5M
244K
1.61K
4mo ago
nascar
Another reason why our pit crews are TOUGH.
What happens when you surprise a NASCAR driver with the keys to a 650-horsepower purpose-built drift monster? Absolute mayhem. Or at least that’s what happened when we surprised @Jhnemechek with the keys to @ryantuerck’s legendary @toyota Stout. It just goes to show how far an Instagram comment can take you.
10.4M
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8mo ago
nascar
What happens when you surprise a NASCAR driver with the keys to a 650-horsepower purpose-built drift monster? Absolute mayhem. Or at least that’s what happened when we surprised @Jhnemechek with the keys to @ryantuerck’s legendary @toyota Stout. It just goes to show how far an Instagram comment can take you.
A special surprise for one of NASCAR’s best.
7.96M
240K
2.36K
12mo ago
nascar
A special surprise for one of NASCAR’s best.
Our elementary school math teacher would be proud of this reference.
7.70M
338K
2.38K
1mo ago
nascar
Our elementary school math teacher would be proud of this reference.
Don’t think they got it completely full on that stop. 😬
7.30M
33.1K
165
6mo ago
nascar
Don’t think they got it completely full on that stop. 😬
Where did @tyler_reddick come from?! 🤯
6.85M
289K
3.15K
8mo ago
nascar
Where did @tyler_reddick come from?! 🤯
There was contact on and off the track. 😬
6.49M
227K
1.48K
3mo ago
nascar
There was contact on and off the track. 😬
Ka-chow! Our drivers were dialed in for this round of Guess the Diecast. ⚡️
6.48M
555K
1.43K
7mo ago
nascar
Ka-chow! Our drivers were dialed in for this round of Guess the Diecast. ⚡️
The NASCAR family is devastated at the loss of Greg Biffle, who was one of our 75 greatest drivers and became known for his relentless post-career humanitarian work. We extend our deepest condolences.
6.02M
241K
3.61K
10mo ago
nascar
The NASCAR family is devastated at the loss of Greg Biffle, who was one of our 75 greatest drivers and became known for his relentless post-career humanitarian work. We extend our deepest condolences.
A silent garage pays its respects as the No. 33 @rcrracing Chevrolet unloads at @charlottemotorspeedway.
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232K
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5mo ago
nascar
A silent garage pays its respects as the No. 33 @rcrracing Chevrolet unloads at @charlottemotorspeedway.
A wild scene on pit road.
5.67M
295K
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1mo ago
nascar
A wild scene on pit road.
A joint statement on behalf of the Busch family, Richard Childress Racing and NASCAR.
4.77M
191K
2.31K
5mo ago
nascar
A joint statement on behalf of the Busch family, Richard Childress Racing and NASCAR.
🎶 That’s what I like, that’s what I like 🎶
4.38M
585K
850
10mo ago
nascar
🎶 That’s what I like, that’s what I like 🎶
Throw some duct tape on that thing and get it back on the race track!
4.25M
327K
1.15K
7mo ago
nascar
Throw some duct tape on that thing and get it back on the race track!
@rosschastain traded in watermelons for apples. 🍻
3.96M
158K
234
6mo ago
nascar
@rosschastain traded in watermelons for apples. 🍻
Whiskey. Hurricane. Hoosier. Twister. Nugget. Rizz. 

Watch NASCAR vs. Navy: The San Diego Mini Movie on @primevideo.
3.89M
20.2K
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5mo ago
nascar
Whiskey. Hurricane. Hoosier. Twister. Nugget. Rizz. Watch NASCAR vs. Navy: The San Diego Mini Movie on @primevideo.

NASCAR (@nascar) Instagram Stats & Analytics

NASCAR (@nascar) has 4.53M Instagram followers with a 4.44% engagement rate over the past 12 months. Across 2.15K posts, NASCAR received 46.7M total likes and 1.11B impressions, averaging 21.7K likes per post. This page tracks NASCAR's performance metrics, top content, and engagement trends — updated daily. To benchmark @nascar against other accounts, use Socialpruf's Instagram competitor analysis tool.

NASCAR (@nascar) Instagram Analytics FAQ

How many Instagram followers does NASCAR have?+
NASCAR (@nascar) has 4.53M Instagram followers as of November 2026.
What is NASCAR's Instagram engagement rate?+
NASCAR's Instagram engagement rate is 4.44% over the last 12 months, based on 2.15K posts.
How many likes does NASCAR get on Instagram?+
NASCAR received 46.7M total likes across 2.15K posts in the last 12 months, averaging 21.7K likes per post.
How many Instagram impressions does NASCAR get?+
NASCAR's Instagram content generated 1.11B total impressions over the last 12 months.
Can I compare NASCAR with other Instagram accounts?+
Yes. Add @nascar to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.