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followers
4.51M
impressions
1.09B
likes
46.9M
comments
467K
posts
2.16K
engagement
4.59%
emv
$34.1M
Average per post
503K
Key Metrics
Impressions
monthly
Distributions
Content
23.6M
1.41M
20.8K
4d ago
nascar
Days of Thunder. Summer 2028.
21.6M
863K
8.54K
4d ago
nascar
Days of Thunder. Summer 2028.
20.4M
86.1K
228
10mo ago
nascar
Might need to come back in to top off on fuel. 😬
20.2M
178K
283
9mo ago
nascar
We think the fuel is supposed to go IN the car. 😅
19.0M
1.76M
4.89K
11mo ago
nascar
TAKE A LOOK AT WHAT HE DID‼️
17.3M
694K
17.5K
3mo ago
nascar
We are saddened and heartbroken to share the news of the passing of Kyle Busch, a two-time Cup champion and one of our sport's greatest and fiercest drivers. He was 41 years old.
We extend our deepest condolences to the Busch family, Richard Childress Racing and the entire motorsports community.
14.1M
235K
1.58K
2mo ago
nascar
Another reason why our pit crews are TOUGH.
10.4M
4.52K
71
6mo ago
nascar
What happens when you surprise a NASCAR driver with the keys to a 650-horsepower purpose-built drift monster? Absolute mayhem. Or at least that’s what happened when we surprised @Jhnemechek with the keys to @ryantuerck’s legendary @toyota Stout. It just goes to show how far an Instagram comment can take you.
7.96M
241K
2.37K
10mo ago
nascar
A special surprise for one of NASCAR’s best.
7.30M
33.2K
165
4mo ago
nascar
Don’t think they got it completely full on that stop. 😬
6.84M
289K
3.16K
6mo ago
nascar
Where did @tyler_reddick come from?! 🤯
6.24M
535K
1.39K
5mo ago
nascar
Ka-chow! Our drivers were dialed in for this round of Guess the Diecast. ⚡️
6.03M
241K
3.62K
8mo ago
nascar
The NASCAR family is devastated at the loss of Greg Biffle, who was one of our 75 greatest drivers and became known for his relentless post-career humanitarian work. We extend our deepest condolences.
5.80M
232K
1.14K
3mo ago
nascar
A silent garage pays its respects as the No. 33 @rcrracing Chevrolet unloads at @charlottemotorspeedway.
5.25M
196K
1.36K
1mo ago
nascar
There was contact on and off the track. 😬
4.77M
191K
2.31K
3mo ago
nascar
A joint statement on behalf of the Busch family, Richard Childress Racing and NASCAR.
4.38M
588K
854
8mo ago
nascar
🎶 That’s what I like, that’s what I like 🎶
4.24M
327K
1.15K
5mo ago
nascar
Throw some duct tape on that thing and get it back on the race track!
3.96M
158K
236
4mo ago
nascar
@rosschastain traded in watermelons for apples. 🍻
3.94M
192K
1.11K
10mo ago
nascar
You have to see it to believe it.
SUNDAY | 2 p.m. ET | NBC
NASCAR (@nascar) Instagram Stats & Analytics
NASCAR (@nascar) has 4.51M Instagram followers with a 4.59% engagement rate over the past 12 months. Across 2.16K posts, NASCAR received 46.9M total likes and 615M impressions, averaging 21.7K likes per post. This page tracks NASCAR's performance metrics, top content, and engagement trends — updated daily.
NASCAR (@nascar) Instagram Analytics FAQ
How many Instagram followers does NASCAR have?+
NASCAR (@nascar) has 4.51M Instagram followers as of September 2026.
What is NASCAR's Instagram engagement rate?+
NASCAR's Instagram engagement rate is 4.59% over the last 12 months, based on 2.16K posts.
How many likes does NASCAR get on Instagram?+
NASCAR received 46.9M total likes across 2.16K posts in the last 12 months, averaging 21.7K likes per post.
How many Instagram impressions does NASCAR get?+
NASCAR's Instagram content generated 615M total impressions over the last 12 months.