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followers
4.49M
impressions
1.09B
likes
46.1M
comments
452K
posts
2.23K
engagement
4.47%
emv
$33.8M
Average per post
487K
Key Metrics
Impressions
monthly
Distributions
Content
21.2M
348K
3.19K
10mo ago
nascar
Teamwork in action. 🤝🛞
20.4M
86.4K
228
8mo ago
nascar
Might need to come back in to top off on fuel. 😬
20.2M
178K
283
7mo ago
nascar
We think the fuel is supposed to go IN the car. 😅
18.9M
1.77M
4.92K
9mo ago
nascar
TAKE A LOOK AT WHAT HE DID‼️
17.4M
694K
17.6K
1mo ago
nascar
We are saddened and heartbroken to share the news of the passing of Kyle Busch, a two-time Cup champion and one of our sport's greatest and fiercest drivers. He was 41 years old.
We extend our deepest condolences to the Busch family, Richard Childress Racing and the entire motorsports community.
13.9M
230K
1.56K
1mo ago
nascar
Another reason why our pit crews are TOUGH.
10.4M
4.52K
71
5mo ago
nascar
What happens when you surprise a NASCAR driver with the keys to a 650-horsepower purpose-built drift monster? Absolute mayhem. Or at least that’s what happened when we surprised @Jhnemechek with the keys to @ryantuerck’s legendary @toyota Stout. It just goes to show how far an Instagram comment can take you.
7.96M
242K
2.38K
8mo ago
nascar
A special surprise for one of NASCAR’s best.
7.30M
33.2K
166
2mo ago
nascar
Don’t think they got it completely full on that stop. 😬
6.83M
289K
3.17K
4mo ago
nascar
Where did @tyler_reddick come from?! 🤯
6.16M
117K
383
10mo ago
nascar
“How was work?” “Not great!” 😬
6.04M
241K
3.63K
6mo ago
nascar
The NASCAR family is devastated at the loss of Greg Biffle, who was one of our 75 greatest drivers and became known for his relentless post-career humanitarian work. We extend our deepest condolences.
5.92M
511K
1.34K
3mo ago
nascar
Ka-chow! Our drivers were dialed in for this round of Guess the Diecast. ⚡️
5.81M
232K
1.14K
1mo ago
nascar
A silent garage pays its respects as the No. 33 @rcrracing Chevrolet unloads at @charlottemotorspeedway.
4.78M
191K
2.32K
1mo ago
nascar
A joint statement on behalf of the Busch family, Richard Childress Racing and NASCAR.
4.37M
593K
864
6mo ago
nascar
🎶 That’s what I like, that’s what I like 🎶
4.20M
325K
1.13K
3mo ago
nascar
Throw some duct tape on that thing and get it back on the race track!
3.97M
159K
236
2mo ago
nascar
@rosschastain traded in watermelons for apples. 🍻
3.95M
103K
329
10mo ago
nascar
When we say the high banks of @daytona, we really mean it. 😅
3.94M
194K
1.11K
8mo ago
nascar
You have to see it to believe it.
SUNDAY | 2 p.m. ET | NBC
NASCAR (@nascar) Instagram Stats & Analytics
NASCAR (@nascar) has 4.49M Instagram followers with a 4.47% engagement rate over the past 12 months. Across 2.23K posts, NASCAR received 46.1M total likes and 624M impressions, averaging 20.7K likes per post. This page tracks NASCAR's performance metrics, top content, and engagement trends — updated daily.
NASCAR (@nascar) Instagram Analytics FAQ
How many Instagram followers does NASCAR have?+
NASCAR (@nascar) has 4.49M Instagram followers as of July 2026.
What is NASCAR's Instagram engagement rate?+
NASCAR's Instagram engagement rate is 4.47% over the last 12 months, based on 2.23K posts.
How many likes does NASCAR get on Instagram?+
NASCAR received 46.1M total likes across 2.23K posts in the last 12 months, averaging 20.7K likes per post.
How many Instagram impressions does NASCAR get?+
NASCAR's Instagram content generated 624M total impressions over the last 12 months.