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impressions
4.09M
likes
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The Coquito Matcha by @themarias is here. Inspired by María’s Puerto Rican heritage and made with Kiwami Super Ceremonial matcha, almond milk, and a silky coconut cinnamon whipped cream. This collaboration supports environmental conservation in Puerto Rico. Available starting today at all Matchaful cafés. María and Josh will be at our Williamsburg café (92 Berry St) at 11 AM — the first 50 guests in line will receive a free drink and a chance to meet them.
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matchaful
The Coquito Matcha by @themarias is here. Inspired by María’s Puerto Rican heritage and made with Kiwami Super Ceremonial matcha, almond milk, and a silky coconut cinnamon whipped cream. This collaboration supports environmental conservation in Puerto Rico. Available starting today at all Matchaful cafés. María and Josh will be at our Williamsburg café (92 Berry St) at 11 AM — the first 50 guests in line will receive a free drink and a chance to meet them.
There’s an 100% gluten free matcha cafe in NYC with matcha brownies, donuts, cakes, & products from some local gluten free businesses! Plus, they are seed oil & refined sugar free too!🍵 📍 @matchaful #glutenfreenyc #nycmatcha #matchaful #nycfood #glutenfreecafe
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matchaful
There’s an 100% gluten free matcha cafe in NYC with matcha brownies, donuts, cakes, & products from some local gluten free businesses! Plus, they are seed oil & refined sugar free too!🍵 📍 @matchaful #glutenfreenyc #nycmatcha #matchaful #nycfood #glutenfreecafe
Want a taste? 🍌 We partnered with Matchaful to celebrate the relaunch of our iconic Banana Embroidery Lingerie with a limited edition “Bananas For You” flavored Soft Serve. Shop our Banana Lingerie in stores & online. Stop by @matchaful to try our exclusive flavor made from organic cashews, organic oats, organic extra virgin olive oil, banana, Himalayan salt, and organic coconut sugar. *Soft Serve available at all Matchaful location except Brookfield Place and Clinton Hill.
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matchaful
Want a taste? 🍌 We partnered with Matchaful to celebrate the relaunch of our iconic Banana Embroidery Lingerie with a limited edition “Bananas For You” flavored Soft Serve. Shop our Banana Lingerie in stores & online. Stop by @matchaful to try our exclusive flavor made from organic cashews, organic oats, organic extra virgin olive oil, banana, Himalayan salt, and organic coconut sugar. *Soft Serve available at all Matchaful location except Brookfield Place and Clinton Hill.
No two matcha powders are the same. One difference comes down to something most people have never heard of: the cultivar. We’re breaking down what single-cultivar matcha actually means, why it matters, and how it shapes the flavor, aroma, and color in your cup. Latest in our Spilling the Tea series on the blog at the link in bio.
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No two matcha powders are the same. One difference comes down to something most people have never heard of: the cultivar. We’re breaking down what single-cultivar matcha actually means, why it matters, and how it shapes the flavor, aroma, and color in your cup. Latest in our Spilling the Tea series on the blog at the link in bio.
Starting today, we’re celebrating the 1,000th Connections puzzle from @nytgames with a complimentary limited-edition drink: Purple First. Named after the fan-favorite strategy of solving the hardest category first, each layer of the drink is a nod to the four colors of a completed Connections puzzle. Fruity, creamy, and bright, the drink offers its own distinct flavors that blend seamlessly with every sip. As always, it’s crafted with thoughtfully sourced ingredients and no refined sugars. Available at all NYC Matchaful locations while supplies last. 🗓️ Monday, March 2 – Saturday, March 7 ⏰ 8–11 a.m. Show us the day’s completed Connections puzzle and receive a Purple First, while supplies last. See you soon! Full terms available: nytimes.com/connections1000
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matchaful
Starting today, we’re celebrating the 1,000th Connections puzzle from @nytgames with a complimentary limited-edition drink: Purple First. Named after the fan-favorite strategy of solving the hardest category first, each layer of the drink is a nod to the four colors of a completed Connections puzzle. Fruity, creamy, and bright, the drink offers its own distinct flavors that blend seamlessly with every sip. As always, it’s crafted with thoughtfully sourced ingredients and no refined sugars. Available at all NYC Matchaful locations while supplies last. 🗓️ Monday, March 2 – Saturday, March 7 ⏰ 8–11 a.m. Show us the day’s completed Connections puzzle and receive a Purple First, while supplies last. See you soon! Full terms available: nytimes.com/connections1000
The Coquito Matcha by @themarias — our take on a Puerto Rican classic, inspired by María’s roots. Crafted with our Kiwami Super Ceremonial matcha, housemade almond milk, and a silky coconut cinnamon whipped cream made from simple, nourishing ingredients. This collaboration proudly supports environmental conservation efforts in Puerto Rico.
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The Coquito Matcha by @themarias — our take on a Puerto Rican classic, inspired by María’s roots. Crafted with our Kiwami Super Ceremonial matcha, housemade almond milk, and a silky coconut cinnamon whipped cream made from simple, nourishing ingredients. This collaboration proudly supports environmental conservation efforts in Puerto Rico.
Something tart is coming. New drink collaboration arriving January 14.
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8mo ago
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Something tart is coming. New drink collaboration arriving January 14.
There’s just something special about that mango and matcha combo. Taste our new summer drink lineup. Mango Cold Foam Matcha: Hikari ceremonial matcha, ripe mango, homemade oat milk, agave, and mango coconut cold foam. Vanilla Bean Cold Foam Matcha: Kiwami super ceremonial matcha, homemade almond milk, maple syrup, and Madagascar vanilla bean cold foam. Made with pure ingredients, thoughtfully sourced, and free from refined sugars. Available for the season.
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matchaful
There’s just something special about that mango and matcha combo. Taste our new summer drink lineup. Mango Cold Foam Matcha: Hikari ceremonial matcha, ripe mango, homemade oat milk, agave, and mango coconut cold foam. Vanilla Bean Cold Foam Matcha: Kiwami super ceremonial matcha, homemade almond milk, maple syrup, and Madagascar vanilla bean cold foam. Made with pure ingredients, thoughtfully sourced, and free from refined sugars. Available for the season.
In the middle of Cazzie David’s breakup that happened to be taking place at Matchaful, her sister Romy saw her location and asked if she would get her this iconic, custom matcha order. So we made it real. Introducing Romy’s Delusional Matcha: A not-so-secret off-menu drink, inspired by that exact moment. A short iced matcha latte with housemade oat milk, extra matcha (2g), 1/2 tbsp monkfruit, and cinnamon. This one is meant to be enjoyed the way Romy intended, no modifications allowed. IYKYK — ask for “Romy’s Delusional Matcha” in cafés or order online, and get the full story in Cazzie’s new book, Delusions. It’s very matcha-forward — not for the faint of heart. Try it and tag us + @cazziedavid + @romydavid to let us know what you think. Available for a limited time.
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matchaful
In the middle of Cazzie David’s breakup that happened to be taking place at Matchaful, her sister Romy saw her location and asked if she would get her this iconic, custom matcha order. So we made it real. Introducing Romy’s Delusional Matcha: A not-so-secret off-menu drink, inspired by that exact moment. A short iced matcha latte with housemade oat milk, extra matcha (2g), 1/2 tbsp monkfruit, and cinnamon. This one is meant to be enjoyed the way Romy intended, no modifications allowed. IYKYK — ask for “Romy’s Delusional Matcha” in cafés or order online, and get the full story in Cazzie’s new book, Delusions. It’s very matcha-forward — not for the faint of heart. Try it and tag us + @cazziedavid + @romydavid to let us know what you think. Available for a limited time.
Some collaborations just make sense. Introducing Tart Cherry Matcha by Ritual, now available at all Matchaful cafés. Ritual has always been part of Matchaful’s world. From the way we prepare matcha to the way we slow down and enjoy it, daily ritual is central to everything we do. Inspired by Ritual’s Magnesium+, a supplement formulated to support mind and muscle relaxation, this latte reflects the same belief in intentional daily habits and moments of care. Made with 100% Montmorency tart cherry powder, the same variety found in Magnesium+, this drink highlights our shared commitment to thoughtfully sourced ingredients. The result is a gently tart, subtly sweet matcha latte meant to be savored.
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Some collaborations just make sense. Introducing Tart Cherry Matcha by Ritual, now available at all Matchaful cafés. Ritual has always been part of Matchaful’s world. From the way we prepare matcha to the way we slow down and enjoy it, daily ritual is central to everything we do. Inspired by Ritual’s Magnesium+, a supplement formulated to support mind and muscle relaxation, this latte reflects the same belief in intentional daily habits and moments of care. Made with 100% Montmorency tart cherry powder, the same variety found in Magnesium+, this drink highlights our shared commitment to thoughtfully sourced ingredients. The result is a gently tart, subtly sweet matcha latte meant to be savored.
Over the past couple of years, we’ve spent a lot of time imagining what this space could become. Tomorrow, we’re excited to finally welcome you to the Matchaful Ritual Bar. Inside our Williamsburg café, you’ll find guided tea classes, matcha flights, hands-on whisking experiences, and a seasonal menu featuring rare Japanese teas and Ritual Bar exclusives like our Crown Melon Matcha. Opening Day — August 5 Walk-in Ritual Bar service • 11 AM–5 PM Beginning August 6 • Tea classes by reservation through Resy • Walk-in Ritual Bar menu on Wednesday–Sunday, 12–3 PM We can’t wait to welcome you ❤️ 📍92 Berry St., Williamsburg
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matchaful
Over the past couple of years, we’ve spent a lot of time imagining what this space could become. Tomorrow, we’re excited to finally welcome you to the Matchaful Ritual Bar. Inside our Williamsburg café, you’ll find guided tea classes, matcha flights, hands-on whisking experiences, and a seasonal menu featuring rare Japanese teas and Ritual Bar exclusives like our Crown Melon Matcha. Opening Day — August 5 Walk-in Ritual Bar service • 11 AM–5 PM Beginning August 6 • Tea classes by reservation through Resy • Walk-in Ritual Bar menu on Wednesday–Sunday, 12–3 PM We can’t wait to welcome you ❤️ 📍92 Berry St., Williamsburg
Introducing the Fleur du Mal x Matchaful ‘Bananas for You’ Soft Serve 🍌 Want a taste? Try our Banana soft serve on July 15 at Matchaful and receive 20% off our banana embroidery set at Fleur du Mal stores only. *Soft Serve available at all Matchaful locations except Brookfield Place and Clinton Hill.
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matchaful
Introducing the Fleur du Mal x Matchaful ‘Bananas for You’ Soft Serve 🍌 Want a taste? Try our Banana soft serve on July 15 at Matchaful and receive 20% off our banana embroidery set at Fleur du Mal stores only. *Soft Serve available at all Matchaful locations except Brookfield Place and Clinton Hill.
A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on the menu for a few more weeks, and every cup supports environmental conservation efforts in Puerto Rico. Sip it while you can, through January 5.
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A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on the menu for a few more weeks, and every cup supports environmental conservation efforts in Puerto Rico. Sip it while you can, through January 5.
Female-founded? Sourcing standards? A collab between our brands just makes sense. That’s why this March, we’re thrilled to bring you the Tart Cherry Matcha for a litttttle more time — through 3/23 at all Matchaful locations. Featuring: 🌸 @matchaful’s Kiwami Super Ceremonial Matcha, sustainably grown in the hills of Shizuoka, Japan 🌸 100% Montmorency Tart Cherry Powder, the same kind in Ritual’s Magnesium+ 🌸 The same thoughtfully sourced-ingredients you can expect from @matchaful, like housemade oat milk We’re fans of one another and fans of sharing exactly where our quality ingredients come from — enjoy the Tart Cherry Matcha for a limited time!
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Female-founded? Sourcing standards? A collab between our brands just makes sense. That’s why this March, we’re thrilled to bring you the Tart Cherry Matcha for a litttttle more time — through 3/23 at all Matchaful locations. Featuring: 🌸 @matchaful’s Kiwami Super Ceremonial Matcha, sustainably grown in the hills of Shizuoka, Japan 🌸 100% Montmorency Tart Cherry Powder, the same kind in Ritual’s Magnesium+ 🌸 The same thoughtfully sourced-ingredients you can expect from @matchaful, like housemade oat milk We’re fans of one another and fans of sharing exactly where our quality ingredients come from — enjoy the Tart Cherry Matcha for a limited time!
Hey Tribeca, we’ve missed you. When we first opened on Canal Street, it was such a joy to serve this neighborhood. Closing left me with the hope that one day we’d be back—and after a little time apart (and a lot of searching), we finally found a spot that feels like us. This time, you’ll find us on beautiful Greenwich Street, where the energy feels magnetic, the sidewalks are constantly buzzing, and soon, the matcha will be flowing. 💚 I can’t wait to catch up, whisk you up your favorite matcha, and create a much-needed little oasis below Canal. Thank you for being part of this journey—it means everything. Stay tuned for our launch date… we’re just getting started. xx, Hannah 🤸🏼 @chiefmatchaofficer
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Hey Tribeca, we’ve missed you. When we first opened on Canal Street, it was such a joy to serve this neighborhood. Closing left me with the hope that one day we’d be back—and after a little time apart (and a lot of searching), we finally found a spot that feels like us. This time, you’ll find us on beautiful Greenwich Street, where the energy feels magnetic, the sidewalks are constantly buzzing, and soon, the matcha will be flowing. 💚 I can’t wait to catch up, whisk you up your favorite matcha, and create a much-needed little oasis below Canal. Thank you for being part of this journey—it means everything. Stay tuned for our launch date… we’re just getting started. xx, Hannah 🤸🏼 @chiefmatchaofficer
FINALS FEVER 🧡💙 The energy in New York right now is unreal, and our team is fully locked in. With the city buzzing around the Knicks, we wanted to create something special for our NY community to celebrate. Introducing our limited-time Finals Fever drink: vibrant mango purée layered with blue spirulina coconut milk, inspired by the colors taking over the city right now. Available for a limited time at all locations in person only. And add a hand whisked shot of matcha if you’re feeling lucky. KNICKS IN 5 🏀
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FINALS FEVER 🧡💙 The energy in New York right now is unreal, and our team is fully locked in. With the city buzzing around the Knicks, we wanted to create something special for our NY community to celebrate. Introducing our limited-time Finals Fever drink: vibrant mango purée layered with blue spirulina coconut milk, inspired by the colors taking over the city right now. Available for a limited time at all locations in person only. And add a hand whisked shot of matcha if you’re feeling lucky. KNICKS IN 5 🏀
Tomorrow, we open the doors to Matchaful Park Ave South. To celebrate, we’re introducing something made just for this café. Meet the Park Ave Peach Matcha, a bright, summery blend of our Hikari ceremonial matcha and ripe white peach, available exclusively at Park Ave South for a limited time. To make opening day even sweeter, the first 50 guests starting at 8:00 AM will receive complimentary gifts with purchase: — A complimentary Sixteen Mill x Matchaful Peach & Hikari Matcha Cake — A Matchaful tote We can’t wait to welcome you. 📍337 Park Ave South
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Tomorrow, we open the doors to Matchaful Park Ave South. To celebrate, we’re introducing something made just for this café. Meet the Park Ave Peach Matcha, a bright, summery blend of our Hikari ceremonial matcha and ripe white peach, available exclusively at Park Ave South for a limited time. To make opening day even sweeter, the first 50 guests starting at 8:00 AM will receive complimentary gifts with purchase: — A complimentary Sixteen Mill x Matchaful Peach & Hikari Matcha Cake — A Matchaful tote We can’t wait to welcome you. 📍337 Park Ave South
New soft serve flavor drop: Vanilla Houjicha 🍦 Made with single-origin vanilla bean from Madagascar and the roasted richness of houjicha, a Japanese green tea with notes of coffee, puffed rice, and chocolate. Enjoy it solo, or swirl it with our classic Matcha. Available at all locations except Brookfield Place and Clinton Hill.
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New soft serve flavor drop: Vanilla Houjicha 🍦 Made with single-origin vanilla bean from Madagascar and the roasted richness of houjicha, a Japanese green tea with notes of coffee, puffed rice, and chocolate. Enjoy it solo, or swirl it with our classic Matcha. Available at all locations except Brookfield Place and Clinton Hill.
We’ve reimagined a classic cold foam with our Madagascar vanilla bean directly from a family farm in Madagascar, and it makes all the difference. Taste our new summer drink lineup. Vanilla Bean Cold Foam Matcha: Kiwami super ceremonial matcha, homemade almond milk, maple syrup, and Madagascar vanilla bean cold foam. Mango Cold Foam Matcha: Hikari ceremonial matcha, ripe mango, homemade oat milk, agave, and mango coconut cold foam. Made with pure ingredients, thoughtfully sourced, and free from refined sugars. Available for the season.
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We’ve reimagined a classic cold foam with our Madagascar vanilla bean directly from a family farm in Madagascar, and it makes all the difference. Taste our new summer drink lineup. Vanilla Bean Cold Foam Matcha: Kiwami super ceremonial matcha, homemade almond milk, maple syrup, and Madagascar vanilla bean cold foam. Mango Cold Foam Matcha: Hikari ceremonial matcha, ripe mango, homemade oat milk, agave, and mango coconut cold foam. Made with pure ingredients, thoughtfully sourced, and free from refined sugars. Available for the season.
Our cozy-season favorite is back – and this year, it’s been taken up a notch. The Autumn Spice Latte you know and love still features real pumpkin purée, now elevated with Hokkaido pumpkin – a sweet, nutty winter squash from northern Japan – blended with warm fall spices for a smooth, velvety sip. Served iced or hot – because autumn cravings hit in all kinds of weather. And while you’re at a café, explore the rest of our new fall menu – we’ve got a few more seasonal surprises waiting for you.
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matchaful
Our cozy-season favorite is back – and this year, it’s been taken up a notch. The Autumn Spice Latte you know and love still features real pumpkin purée, now elevated with Hokkaido pumpkin – a sweet, nutty winter squash from northern Japan – blended with warm fall spices for a smooth, velvety sip. Served iced or hot – because autumn cravings hit in all kinds of weather. And while you’re at a café, explore the rest of our new fall menu – we’ve got a few more seasonal surprises waiting for you.

MATCHAFUL (@matchaful) Instagram Stats & Analytics

MATCHAFUL (@matchaful) has 65.3K Instagram followers with a 2.26% engagement rate over the past 12 months. Across 79.0 posts, MATCHAFUL received 6.89K total likes and 4.04M impressions, averaging 87.2 likes per post. This page tracks MATCHAFUL's performance metrics, top content, and engagement trends — updated daily.

MATCHAFUL (@matchaful) Instagram Analytics FAQ

How many Instagram followers does MATCHAFUL have?+
MATCHAFUL (@matchaful) has 65.3K Instagram followers as of September 2026.
What is MATCHAFUL's Instagram engagement rate?+
MATCHAFUL's Instagram engagement rate is 2.26% over the last 12 months, based on 79.0 posts.
How many likes does MATCHAFUL get on Instagram?+
MATCHAFUL received 6.89K total likes across 79.0 posts in the last 12 months, averaging 87.2 likes per post.
How many Instagram impressions does MATCHAFUL get?+
MATCHAFUL's Instagram content generated 4.04M total impressions over the last 12 months.