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64.0K
impressions
3.82M
likes
1.48K
comments
2.24K
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engagement
2.44%
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The Coquito Matcha by @themarias is here. Inspired by María’s Puerto Rican heritage and made with Kiwami Super Ceremonial matcha, almond milk, and a silky coconut cinnamon whipped cream. This collaboration supports environmental conservation in Puerto Rico. Available starting today at all Matchaful cafés. María and Josh will be at our Williamsburg café (92 Berry St) at 11 AM — the first 50 guests in line will receive a free drink and a chance to meet them.
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matchaful
The Coquito Matcha by @themarias is here. Inspired by María’s Puerto Rican heritage and made with Kiwami Super Ceremonial matcha, almond milk, and a silky coconut cinnamon whipped cream. This collaboration supports environmental conservation in Puerto Rico. Available starting today at all Matchaful cafés. María and Josh will be at our Williamsburg café (92 Berry St) at 11 AM — the first 50 guests in line will receive a free drink and a chance to meet them.
Starting today, we’re celebrating the 1,000th Connections puzzle from @nytgames with a complimentary limited-edition drink: Purple First. Named after the fan-favorite strategy of solving the hardest category first, each layer of the drink is a nod to the four colors of a completed Connections puzzle. Fruity, creamy, and bright, the drink offers its own distinct flavors that blend seamlessly with every sip. As always, it’s crafted with thoughtfully sourced ingredients and no refined sugars. Available at all NYC Matchaful locations while supplies last. 🗓️ Monday, March 2 – Saturday, March 7 ⏰ 8–11 a.m. Show us the day’s completed Connections puzzle and receive a Purple First, while supplies last. See you soon! Full terms available: nytimes.com/connections1000
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Starting today, we’re celebrating the 1,000th Connections puzzle from @nytgames with a complimentary limited-edition drink: Purple First. Named after the fan-favorite strategy of solving the hardest category first, each layer of the drink is a nod to the four colors of a completed Connections puzzle. Fruity, creamy, and bright, the drink offers its own distinct flavors that blend seamlessly with every sip. As always, it’s crafted with thoughtfully sourced ingredients and no refined sugars. Available at all NYC Matchaful locations while supplies last. 🗓️ Monday, March 2 – Saturday, March 7 ⏰ 8–11 a.m. Show us the day’s completed Connections puzzle and receive a Purple First, while supplies last. See you soon! Full terms available: nytimes.com/connections1000
The Coquito Matcha by @themarias — our take on a Puerto Rican classic, inspired by María’s roots. Crafted with our Kiwami Super Ceremonial matcha, housemade almond milk, and a silky coconut cinnamon whipped cream made from simple, nourishing ingredients. This collaboration proudly supports environmental conservation efforts in Puerto Rico.
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The Coquito Matcha by @themarias — our take on a Puerto Rican classic, inspired by María’s roots. Crafted with our Kiwami Super Ceremonial matcha, housemade almond milk, and a silky coconut cinnamon whipped cream made from simple, nourishing ingredients. This collaboration proudly supports environmental conservation efforts in Puerto Rico.
Something tart is coming. New drink collaboration arriving January 14.
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5mo ago
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Something tart is coming. New drink collaboration arriving January 14.
Some collaborations just make sense. Introducing Tart Cherry Matcha by Ritual, now available at all Matchaful cafés. Ritual has always been part of Matchaful’s world. From the way we prepare matcha to the way we slow down and enjoy it, daily ritual is central to everything we do. Inspired by Ritual’s Magnesium+, a supplement formulated to support mind and muscle relaxation, this latte reflects the same belief in intentional daily habits and moments of care. Made with 100% Montmorency tart cherry powder, the same variety found in Magnesium+, this drink highlights our shared commitment to thoughtfully sourced ingredients. The result is a gently tart, subtly sweet matcha latte meant to be savored.
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Some collaborations just make sense. Introducing Tart Cherry Matcha by Ritual, now available at all Matchaful cafés. Ritual has always been part of Matchaful’s world. From the way we prepare matcha to the way we slow down and enjoy it, daily ritual is central to everything we do. Inspired by Ritual’s Magnesium+, a supplement formulated to support mind and muscle relaxation, this latte reflects the same belief in intentional daily habits and moments of care. Made with 100% Montmorency tart cherry powder, the same variety found in Magnesium+, this drink highlights our shared commitment to thoughtfully sourced ingredients. The result is a gently tart, subtly sweet matcha latte meant to be savored.
In the middle of Cazzie David’s breakup that happened to be taking place at Matchaful, her sister Romy saw her location and asked if she would get her this iconic, custom matcha order. So we made it real. Introducing Romy’s Delusional Matcha: A not-so-secret off-menu drink, inspired by that exact moment. A short iced matcha latte with housemade oat milk, extra matcha (2g), 1/2 tbsp monkfruit, and cinnamon. This one is meant to be enjoyed the way Romy intended, no modifications allowed. IYKYK — ask for “Romy’s Delusional Matcha” in cafés or order online, and get the full story in Cazzie’s new book, Delusions. It’s very matcha-forward — not for the faint of heart. Try it and tag us + @cazziedavid + @romydavid to let us know what you think. Available for a limited time.
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In the middle of Cazzie David’s breakup that happened to be taking place at Matchaful, her sister Romy saw her location and asked if she would get her this iconic, custom matcha order. So we made it real. Introducing Romy’s Delusional Matcha: A not-so-secret off-menu drink, inspired by that exact moment. A short iced matcha latte with housemade oat milk, extra matcha (2g), 1/2 tbsp monkfruit, and cinnamon. This one is meant to be enjoyed the way Romy intended, no modifications allowed. IYKYK — ask for “Romy’s Delusional Matcha” in cafés or order online, and get the full story in Cazzie’s new book, Delusions. It’s very matcha-forward — not for the faint of heart. Try it and tag us + @cazziedavid + @romydavid to let us know what you think. Available for a limited time.
Nothing hits like the Summer Forever by @addisonraee during a heat wave ☀️ Thoughtfully crafted with four colorful, refreshing layers: 🍵 Kiwami matcha coconut cold foam (3g of matcha = major energy boost)
💙 Blue spirulina coconut milk
🍓 Housemade @oishii.berry strawberry purée with just a touch of maple 
🥭 Pure mango purée Inspired by the colors of Addison’s album cover, this fruit-forward beauty is your go-to summer sip — available at all Matchaful cafés all season long.
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Nothing hits like the Summer Forever by @addisonraee during a heat wave ☀️ Thoughtfully crafted with four colorful, refreshing layers: 🍵 Kiwami matcha coconut cold foam (3g of matcha = major energy boost)
💙 Blue spirulina coconut milk
🍓 Housemade @oishii.berry strawberry purée with just a touch of maple 
🥭 Pure mango purée Inspired by the colors of Addison’s album cover, this fruit-forward beauty is your go-to summer sip — available at all Matchaful cafés all season long.
A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on the menu for a few more weeks, and every cup supports environmental conservation efforts in Puerto Rico. Sip it while you can, through January 5.
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A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on the menu for a few more weeks, and every cup supports environmental conservation efforts in Puerto Rico. Sip it while you can, through January 5.
There’s just something special about that mango and matcha combo. Taste our new summer drink lineup. Mango Cold Foam Matcha: Hikari ceremonial matcha, ripe mango, homemade oat milk, agave, and mango coconut cold foam. Vanilla Bean Cold Foam Matcha: Kiwami super ceremonial matcha, homemade almond milk, maple syrup, and Madagascar vanilla bean cold foam. Made with pure ingredients, thoughtfully sourced, and free from refined sugars. Available for the season.
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1w ago
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There’s just something special about that mango and matcha combo. Taste our new summer drink lineup. Mango Cold Foam Matcha: Hikari ceremonial matcha, ripe mango, homemade oat milk, agave, and mango coconut cold foam. Vanilla Bean Cold Foam Matcha: Kiwami super ceremonial matcha, homemade almond milk, maple syrup, and Madagascar vanilla bean cold foam. Made with pure ingredients, thoughtfully sourced, and free from refined sugars. Available for the season.
Female-founded? Sourcing standards? A collab between our brands just makes sense. That’s why this March, we’re thrilled to bring you the Tart Cherry Matcha for a litttttle more time — through 3/23 at all Matchaful locations. Featuring: 🌸 @matchaful’s Kiwami Super Ceremonial Matcha, sustainably grown in the hills of Shizuoka, Japan 🌸 100% Montmorency Tart Cherry Powder, the same kind in Ritual’s Magnesium+ 🌸 The same thoughtfully sourced-ingredients you can expect from @matchaful, like housemade oat milk We’re fans of one another and fans of sharing exactly where our quality ingredients come from — enjoy the Tart Cherry Matcha for a limited time!
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Female-founded? Sourcing standards? A collab between our brands just makes sense. That’s why this March, we’re thrilled to bring you the Tart Cherry Matcha for a litttttle more time — through 3/23 at all Matchaful locations. Featuring: 🌸 @matchaful’s Kiwami Super Ceremonial Matcha, sustainably grown in the hills of Shizuoka, Japan 🌸 100% Montmorency Tart Cherry Powder, the same kind in Ritual’s Magnesium+ 🌸 The same thoughtfully sourced-ingredients you can expect from @matchaful, like housemade oat milk We’re fans of one another and fans of sharing exactly where our quality ingredients come from — enjoy the Tart Cherry Matcha for a limited time!
No two matcha powders are the same. One difference comes down to something most people have never heard of: the cultivar. We’re breaking down what single-cultivar matcha actually means, why it matters, and how it shapes the flavor, aroma, and color in your cup. Latest in our Spilling the Tea series on the blog at the link in bio.
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No two matcha powders are the same. One difference comes down to something most people have never heard of: the cultivar. We’re breaking down what single-cultivar matcha actually means, why it matters, and how it shapes the flavor, aroma, and color in your cup. Latest in our Spilling the Tea series on the blog at the link in bio.
Hey Tribeca, we’ve missed you. When we first opened on Canal Street, it was such a joy to serve this neighborhood. Closing left me with the hope that one day we’d be back—and after a little time apart (and a lot of searching), we finally found a spot that feels like us. This time, you’ll find us on beautiful Greenwich Street, where the energy feels magnetic, the sidewalks are constantly buzzing, and soon, the matcha will be flowing. 💚 I can’t wait to catch up, whisk you up your favorite matcha, and create a much-needed little oasis below Canal. Thank you for being part of this journey—it means everything. Stay tuned for our launch date… we’re just getting started. xx, Hannah 🤸🏼 @chiefmatchaofficer
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Hey Tribeca, we’ve missed you. When we first opened on Canal Street, it was such a joy to serve this neighborhood. Closing left me with the hope that one day we’d be back—and after a little time apart (and a lot of searching), we finally found a spot that feels like us. This time, you’ll find us on beautiful Greenwich Street, where the energy feels magnetic, the sidewalks are constantly buzzing, and soon, the matcha will be flowing. 💚 I can’t wait to catch up, whisk you up your favorite matcha, and create a much-needed little oasis below Canal. Thank you for being part of this journey—it means everything. Stay tuned for our launch date… we’re just getting started. xx, Hannah 🤸🏼 @chiefmatchaofficer
New soft serve flavor drop: Vanilla Houjicha 🍦 Made with single-origin vanilla bean from Madagascar and the roasted richness of houjicha, a Japanese green tea with notes of coffee, puffed rice, and chocolate. Enjoy it solo, or swirl it with our classic Matcha. Available at all locations except Brookfield Place and Clinton Hill.
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New soft serve flavor drop: Vanilla Houjicha 🍦 Made with single-origin vanilla bean from Madagascar and the roasted richness of houjicha, a Japanese green tea with notes of coffee, puffed rice, and chocolate. Enjoy it solo, or swirl it with our classic Matcha. Available at all locations except Brookfield Place and Clinton Hill.
FINALS FEVER 🧡💙 The energy in New York right now is unreal, and our team is fully locked in. With the city buzzing around the Knicks, we wanted to create something special for our NY community to celebrate. Introducing our limited-time Finals Fever drink: vibrant mango purée layered with blue spirulina coconut milk, inspired by the colors taking over the city right now. Available for a limited time at all locations in person only. And add a hand whisked shot of matcha if you’re feeling lucky. KNICKS IN 5 🏀
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FINALS FEVER 🧡💙 The energy in New York right now is unreal, and our team is fully locked in. With the city buzzing around the Knicks, we wanted to create something special for our NY community to celebrate. Introducing our limited-time Finals Fever drink: vibrant mango purée layered with blue spirulina coconut milk, inspired by the colors taking over the city right now. Available for a limited time at all locations in person only. And add a hand whisked shot of matcha if you’re feeling lucky. KNICKS IN 5 🏀
Introducing the Watermelon Matcha Spritz 🍉 a refreshing, sparkling summer drink you can make at home. We’re not offering this at our NYC cafés (for now), but it’s too good not to share. Light, fruity, and layered with our Kiwami ceremonial-grade matcha, it’s the perfect afternoon ritual. Here’s what you need: Watermelon juice Fresh lemon juice Maple syrup Sparkling water Ice Matchaful Kiwami matcha Shake, pour, layer, and enjoy. Don’t forget to tag us @matchaful with your at-home version.
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Introducing the Watermelon Matcha Spritz 🍉 a refreshing, sparkling summer drink you can make at home. We’re not offering this at our NYC cafés (for now), but it’s too good not to share. Light, fruity, and layered with our Kiwami ceremonial-grade matcha, it’s the perfect afternoon ritual. Here’s what you need: Watermelon juice Fresh lemon juice Maple syrup Sparkling water Ice Matchaful Kiwami matcha Shake, pour, layer, and enjoy. Don’t forget to tag us @matchaful with your at-home version.
It’s going to be Summer Forever (or at least a little longer 😉) Thanks to all of YOU who’ve been sipping, sharing, and loving this collab, we’re keeping Summer Forever by Addison Rae on the menu until her birthday — October 6th. Keep tagging us in your moments — we love seeing every sip.
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It’s going to be Summer Forever (or at least a little longer 😉) Thanks to all of YOU who’ve been sipping, sharing, and loving this collab, we’re keeping Summer Forever by Addison Rae on the menu until her birthday — October 6th. Keep tagging us in your moments — we love seeing every sip.
Our cozy-season favorite is back – and this year, it’s been taken up a notch. The Autumn Spice Latte you know and love still features real pumpkin purée, now elevated with Hokkaido pumpkin – a sweet, nutty winter squash from northern Japan – blended with warm fall spices for a smooth, velvety sip. Served iced or hot – because autumn cravings hit in all kinds of weather. And while you’re at a café, explore the rest of our new fall menu – we’ve got a few more seasonal surprises waiting for you.
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Our cozy-season favorite is back – and this year, it’s been taken up a notch. The Autumn Spice Latte you know and love still features real pumpkin purée, now elevated with Hokkaido pumpkin – a sweet, nutty winter squash from northern Japan – blended with warm fall spices for a smooth, velvety sip. Served iced or hot – because autumn cravings hit in all kinds of weather. And while you’re at a café, explore the rest of our new fall menu – we’ve got a few more seasonal surprises waiting for you.
Meet the MatChai Latte — your new fall favorite. Crafted with our Hikari Ceremonial Matcha, fresh ginger, cinnamon, cardamom, Madagascar vanilla, housemade oat milk & maple. Available hot or iced, only for a limited time.
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Meet the MatChai Latte — your new fall favorite. Crafted with our Hikari Ceremonial Matcha, fresh ginger, cinnamon, cardamom, Madagascar vanilla, housemade oat milk & maple. Available hot or iced, only for a limited time.
We teamed up with our friends at @montysnyc to bring you something special: a nourishing carrot cake crowned with their dreamy, probiotic-rich vegan cream cheese frosting 🥕 Made with gluten-free flours, crunchy walnuts, fresh carrots, and warming spices—lightly sweetened with maple syrup—it’s indulgent, nutrient-dense, and gut-friendly all at once. A collaboration made with intention (and a whole lot of flavor). Perfect for sharing, celebrating, or simply savoring.
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We teamed up with our friends at @montysnyc to bring you something special: a nourishing carrot cake crowned with their dreamy, probiotic-rich vegan cream cheese frosting 🥕 Made with gluten-free flours, crunchy walnuts, fresh carrots, and warming spices—lightly sweetened with maple syrup—it’s indulgent, nutrient-dense, and gut-friendly all at once. A collaboration made with intention (and a whole lot of flavor). Perfect for sharing, celebrating, or simply savoring.
We’ve spent months collaborating with @_hellohomebody on this new ceramic matcha set, and we’re so excited to finally share it with you. Handmade in NYC by ceramicist Cameron Busch, each piece is crafted with so much care to elevate your daily ritual. Shop the full set or each piece on its own.
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We’ve spent months collaborating with @_hellohomebody on this new ceramic matcha set, and we’re so excited to finally share it with you. Handmade in NYC by ceramicist Cameron Busch, each piece is crafted with so much care to elevate your daily ritual. Shop the full set or each piece on its own.

MATCHAFUL (@matchaful) Instagram Stats & Analytics

MATCHAFUL (@matchaful) has 64.0K Instagram followers with a 2.44% engagement rate over the past 12 months. Across 70.0 posts, MATCHAFUL received 1.48K total likes and 3.79M impressions, averaging 21.2 likes per post. This page tracks MATCHAFUL's performance metrics, top content, and engagement trends — updated daily.

MATCHAFUL (@matchaful) Instagram Analytics FAQ

How many Instagram followers does MATCHAFUL have?+
MATCHAFUL (@matchaful) has 64.0K Instagram followers as of June 2026.
What is MATCHAFUL's Instagram engagement rate?+
MATCHAFUL's Instagram engagement rate is 2.44% over the last 12 months, based on 70.0 posts.
How many likes does MATCHAFUL get on Instagram?+
MATCHAFUL received 1.48K total likes across 70.0 posts in the last 12 months, averaging 21.2 likes per post.
How many Instagram impressions does MATCHAFUL get?+
MATCHAFUL's Instagram content generated 3.79M total impressions over the last 12 months.