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61.6K
impressions
3.97M
likes
6.34K
comments
2.26K
posts
83
engagement
2.97%
emv
$83.9K
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60.2K

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The Coquito Matcha by @themarias is here. Inspired by María’s Puerto Rican heritage and made with Kiwami Super Ceremonial matcha, almond milk, and a silky coconut cinnamon whipped cream. This collaboration supports environmental conservation in Puerto Rico. Available starting today at all Matchaful cafés. María and Josh will be at our Williamsburg café (92 Berry St) at 11 AM — the first 50 guests in line will receive a free drink and a chance to meet them.
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matchaful
The Coquito Matcha by @themarias is here. Inspired by María’s Puerto Rican heritage and made with Kiwami Super Ceremonial matcha, almond milk, and a silky coconut cinnamon whipped cream. This collaboration supports environmental conservation in Puerto Rico. Available starting today at all Matchaful cafés. María and Josh will be at our Williamsburg café (92 Berry St) at 11 AM — the first 50 guests in line will receive a free drink and a chance to meet them.
Your dreams just came true—the Lavender Dream is here! ✨🪻 To celebrate the launch of @oseamalibu’s NEW Dream Night Serum, we created a limited-edition matcha that’s as dreamy as your nighttime ritual. ✨ The first 25 guests to order a Lavender Dream at each café will receive a FREE full-size Dream Night Serum from OSEA! Lavender Dream combines antioxidant-rich Kiwami Super Ceremonial Matcha with a coconut water base. It’s topped with lavender cold foam—made with almond milk, blue spirulina and beet juice powder. Your new dream ritual: ☀️ Wake up with a Lavender Dream from Matchaful 🌙 Wind down with OSEA’s Dream Night Serum Dreamy skin starts with a sip. Available now for a limited time at all Matchaful locations!
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Your dreams just came true—the Lavender Dream is here! ✨🪻 To celebrate the launch of @oseamalibu’s NEW Dream Night Serum, we created a limited-edition matcha that’s as dreamy as your nighttime ritual. ✨ The first 25 guests to order a Lavender Dream at each café will receive a FREE full-size Dream Night Serum from OSEA! Lavender Dream combines antioxidant-rich Kiwami Super Ceremonial Matcha with a coconut water base. It’s topped with lavender cold foam—made with almond milk, blue spirulina and beet juice powder. Your new dream ritual: ☀️ Wake up with a Lavender Dream from Matchaful 🌙 Wind down with OSEA’s Dream Night Serum Dreamy skin starts with a sip. Available now for a limited time at all Matchaful locations!
Hot girl matcha drink of the summer ? 👀
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Hot girl matcha drink of the summer ? 👀
When a longtime Matchaful regular and true fan of the brand wants to create a drink with us to celebrate a milestone moment — you say yes. @addisonraee came to us with the idea for this collab to mark the release of her debut album Addison — she’s been coming into our cafés for over 5 years and and has formed a real relationship with our team — which made this collab a natural fit. Together, we dreamed up fruit-forward layers that sit below a silky Kiwami matcha coconut foam. Upon first sip, Addison immediately knew this creation had to be named after her song Summer Forever — the ultimate refreshing summer treat. Everything about this drink was crafted with intention — from the ingredients to the colors to the name — and it’s a true reflection of Addison’s energy and our shared love for making everyday moments feel special. Now available at all Matchaful cafés. Directed by @phiawilson
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When a longtime Matchaful regular and true fan of the brand wants to create a drink with us to celebrate a milestone moment — you say yes. @addisonraee came to us with the idea for this collab to mark the release of her debut album Addison — she’s been coming into our cafés for over 5 years and and has formed a real relationship with our team — which made this collab a natural fit. Together, we dreamed up fruit-forward layers that sit below a silky Kiwami matcha coconut foam. Upon first sip, Addison immediately knew this creation had to be named after her song Summer Forever — the ultimate refreshing summer treat. Everything about this drink was crafted with intention — from the ingredients to the colors to the name — and it’s a true reflection of Addison’s energy and our shared love for making everyday moments feel special. Now available at all Matchaful cafés. Directed by @phiawilson
Dreamy skin starts with a sip ✨🪻 Something new is launching TOMORROW — and if you come see us first thing, you’ll get a little free gift with it. Who’s excited?!
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11mo ago
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Dreamy skin starts with a sip ✨🪻 Something new is launching TOMORROW — and if you come see us first thing, you’ll get a little free gift with it. Who’s excited?!
Starting today, we’re celebrating the 1,000th Connections puzzle from @nytgames with a complimentary limited-edition drink: Purple First. Named after the fan-favorite strategy of solving the hardest category first, each layer of the drink is a nod to the four colors of a completed Connections puzzle. Fruity, creamy, and bright, the drink offers its own distinct flavors that blend seamlessly with every sip. As always, it’s crafted with thoughtfully sourced ingredients and no refined sugars. Available at all NYC Matchaful locations while supplies last. 🗓️ Monday, March 2 – Saturday, March 7 ⏰ 8–11 a.m. Show us the day’s completed Connections puzzle and receive a Purple First, while supplies last. See you soon! Full terms available: nytimes.com/connections1000
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Starting today, we’re celebrating the 1,000th Connections puzzle from @nytgames with a complimentary limited-edition drink: Purple First. Named after the fan-favorite strategy of solving the hardest category first, each layer of the drink is a nod to the four colors of a completed Connections puzzle. Fruity, creamy, and bright, the drink offers its own distinct flavors that blend seamlessly with every sip. As always, it’s crafted with thoughtfully sourced ingredients and no refined sugars. Available at all NYC Matchaful locations while supplies last. 🗓️ Monday, March 2 – Saturday, March 7 ⏰ 8–11 a.m. Show us the day’s completed Connections puzzle and receive a Purple First, while supplies last. See you soon! Full terms available: nytimes.com/connections1000
The Coquito Matcha by @themarias — our take on a Puerto Rican classic, inspired by María’s roots. Crafted with our Kiwami Super Ceremonial matcha, housemade almond milk, and a silky coconut cinnamon whipped cream made from simple, nourishing ingredients. This collaboration proudly supports environmental conservation efforts in Puerto Rico.
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The Coquito Matcha by @themarias — our take on a Puerto Rican classic, inspired by María’s roots. Crafted with our Kiwami Super Ceremonial matcha, housemade almond milk, and a silky coconut cinnamon whipped cream made from simple, nourishing ingredients. This collaboration proudly supports environmental conservation efforts in Puerto Rico.
Be the first to enjoy our better-than-ever vegan soft serve — exclusively served at our Williamsburg and West Village cafés starting today. We’ve spent all winter working on a cleaner and creamier soft serve — and we’ve got it just right. Go for the classic matcha, the fan-favorite Earth Glow, or enjoy them both in a stunning swirl.
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Be the first to enjoy our better-than-ever vegan soft serve — exclusively served at our Williamsburg and West Village cafés starting today. We’ve spent all winter working on a cleaner and creamier soft serve — and we’ve got it just right. Go for the classic matcha, the fan-favorite Earth Glow, or enjoy them both in a stunning swirl.
Something tart is coming. New drink collaboration arriving January 14.
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2mo ago
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Something tart is coming. New drink collaboration arriving January 14.
It’s soft serve season! Our soft serve is back and creamier than ever — this updated recipe is vegan, free of refined sugars and seed oils, and yes, deliciously indulgent and creamy. With an oat and cashew base, it’s better for you and delightful for your tastebuds. Swing by a cafe* to enjoy our signature matcha flavor, our limited-edition Earth Glow creation, or enjoy them both as a swirl 🍦 *Not available at Brookfield Place & Clinton Hill.
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10mo ago
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It’s soft serve season! Our soft serve is back and creamier than ever — this updated recipe is vegan, free of refined sugars and seed oils, and yes, deliciously indulgent and creamy. With an oat and cashew base, it’s better for you and delightful for your tastebuds. Swing by a cafe* to enjoy our signature matcha flavor, our limited-edition Earth Glow creation, or enjoy them both as a swirl 🍦 *Not available at Brookfield Place & Clinton Hill.
Nothing hits like the Summer Forever by @addisonraee during a heat wave ☀️ Thoughtfully crafted with four colorful, refreshing layers: 🍵 Kiwami matcha coconut cold foam (3g of matcha = major energy boost)
💙 Blue spirulina coconut milk
🍓 Housemade @oishii.berry strawberry purée with just a touch of maple 
🥭 Pure mango purée Inspired by the colors of Addison’s album cover, this fruit-forward beauty is your go-to summer sip — available at all Matchaful cafés all season long.
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8mo ago
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Nothing hits like the Summer Forever by @addisonraee during a heat wave ☀️ Thoughtfully crafted with four colorful, refreshing layers: 🍵 Kiwami matcha coconut cold foam (3g of matcha = major energy boost)
💙 Blue spirulina coconut milk
🍓 Housemade @oishii.berry strawberry purée with just a touch of maple 
🥭 Pure mango purée Inspired by the colors of Addison’s album cover, this fruit-forward beauty is your go-to summer sip — available at all Matchaful cafés all season long.
Some collaborations just make sense. Introducing Tart Cherry Matcha by Ritual, now available at all Matchaful cafés. Ritual has always been part of Matchaful’s world. From the way we prepare matcha to the way we slow down and enjoy it, daily ritual is central to everything we do. Inspired by Ritual’s Magnesium+, a supplement formulated to support mind and muscle relaxation, this latte reflects the same belief in intentional daily habits and moments of care. Made with 100% Montmorency tart cherry powder, the same variety found in Magnesium+, this drink highlights our shared commitment to thoughtfully sourced ingredients. The result is a gently tart, subtly sweet matcha latte meant to be savored.
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Some collaborations just make sense. Introducing Tart Cherry Matcha by Ritual, now available at all Matchaful cafés. Ritual has always been part of Matchaful’s world. From the way we prepare matcha to the way we slow down and enjoy it, daily ritual is central to everything we do. Inspired by Ritual’s Magnesium+, a supplement formulated to support mind and muscle relaxation, this latte reflects the same belief in intentional daily habits and moments of care. Made with 100% Montmorency tart cherry powder, the same variety found in Magnesium+, this drink highlights our shared commitment to thoughtfully sourced ingredients. The result is a gently tart, subtly sweet matcha latte meant to be savored.
Introducing Double Matcha Cold Foam! We’ve reimagined our classic oat cold foam, infusing matcha to double down on the flavor you know and love. Enjoy this newly matchafied recipe exclusively on our new Double Matcha Cold Foam, a seasonal delight for spring days.
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Introducing Double Matcha Cold Foam! We’ve reimagined our classic oat cold foam, infusing matcha to double down on the flavor you know and love. Enjoy this newly matchafied recipe exclusively on our new Double Matcha Cold Foam, a seasonal delight for spring days.
A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on the menu for a few more weeks, and every cup supports environmental conservation efforts in Puerto Rico. Sip it while you can, through January 5.
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A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on the menu for a few more weeks, and every cup supports environmental conservation efforts in Puerto Rico. Sip it while you can, through January 5.
Meet the new Pistachio Rose Cardamom Cake. When we conceived our Culinary Lab, we knew we’d dream up amazingly delicious things there. As spring begins to bloom, we’re excited to unveil our latest creation, the delightfully in-season Pistachio Rose Cardamom Cake Slice. Made with banana, almond flour, pistachio butter, earthy cardamom, rose water and drizzled with a decadent pistachio glaze, this slice packs a nutty, hearty flavor in a perfectly personal portion. Enjoy your slice with a Secret Garden Latte — Hikari Ceremonial Matcha, GABA tea, rose, lavender and more — for a dynamic duo of springtime goods. Is it the best slice in town? We think so 🙂
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Meet the new Pistachio Rose Cardamom Cake. When we conceived our Culinary Lab, we knew we’d dream up amazingly delicious things there. As spring begins to bloom, we’re excited to unveil our latest creation, the delightfully in-season Pistachio Rose Cardamom Cake Slice. Made with banana, almond flour, pistachio butter, earthy cardamom, rose water and drizzled with a decadent pistachio glaze, this slice packs a nutty, hearty flavor in a perfectly personal portion. Enjoy your slice with a Secret Garden Latte — Hikari Ceremonial Matcha, GABA tea, rose, lavender and more — for a dynamic duo of springtime goods. Is it the best slice in town? We think so 🙂
Hey Tribeca, we’ve missed you. When we first opened on Canal Street, it was such a joy to serve this neighborhood. Closing left me with the hope that one day we’d be back—and after a little time apart (and a lot of searching), we finally found a spot that feels like us. This time, you’ll find us on beautiful Greenwich Street, where the energy feels magnetic, the sidewalks are constantly buzzing, and soon, the matcha will be flowing. 💚 I can’t wait to catch up, whisk you up your favorite matcha, and create a much-needed little oasis below Canal. Thank you for being part of this journey—it means everything. Stay tuned for our launch date… we’re just getting started. xx, Hannah 🤸🏼 @chiefmatchaofficer
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Hey Tribeca, we’ve missed you. When we first opened on Canal Street, it was such a joy to serve this neighborhood. Closing left me with the hope that one day we’d be back—and after a little time apart (and a lot of searching), we finally found a spot that feels like us. This time, you’ll find us on beautiful Greenwich Street, where the energy feels magnetic, the sidewalks are constantly buzzing, and soon, the matcha will be flowing. 💚 I can’t wait to catch up, whisk you up your favorite matcha, and create a much-needed little oasis below Canal. Thank you for being part of this journey—it means everything. Stay tuned for our launch date… we’re just getting started. xx, Hannah 🤸🏼 @chiefmatchaofficer
As the temperature rises, we’re keeping things cool with our new Frozen Houjicha. You already know and love our Frozen Matcha — now it’s time to switch it up with our Houjicha (a roasted green tea powder), boasting flavor notes of coffee, puffed rice, and cacao. Crafted with a generous 6g of Houjicha, you can choose either housemade almond or oat cream to pair. The result? A creamy, refreshing drink with a naturally chocolate-y, nutty flavor that’s perfect for slow, sunny afternoons.
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As the temperature rises, we’re keeping things cool with our new Frozen Houjicha. You already know and love our Frozen Matcha — now it’s time to switch it up with our Houjicha (a roasted green tea powder), boasting flavor notes of coffee, puffed rice, and cacao. Crafted with a generous 6g of Houjicha, you can choose either housemade almond or oat cream to pair. The result? A creamy, refreshing drink with a naturally chocolate-y, nutty flavor that’s perfect for slow, sunny afternoons.
Say hello to your newest treat: Blueberry Lavender Parfait 🫐 Rolled and steel-cut oats meet calming lavender, blue spirulina, and a hint of sweetness from monkfruit and coconut sugar. At the base, a vibrant blueberry compote adds a juicy burst of brightness. Finished with our house-made matcha granola on top for that perfect crunch. Breakfast, snack, or sweet moment of zen ✨
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Say hello to your newest treat: Blueberry Lavender Parfait 🫐 Rolled and steel-cut oats meet calming lavender, blue spirulina, and a hint of sweetness from monkfruit and coconut sugar. At the base, a vibrant blueberry compote adds a juicy burst of brightness. Finished with our house-made matcha granola on top for that perfect crunch. Breakfast, snack, or sweet moment of zen ✨
New soft serve flavor drop: Vanilla Houjicha 🍦 Made with single-origin vanilla bean from Madagascar and the roasted richness of houjicha, a Japanese green tea with notes of coffee, puffed rice, and chocolate. Enjoy it solo, or swirl it with our classic Matcha. Available at all locations except Brookfield Place and Clinton Hill.
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New soft serve flavor drop: Vanilla Houjicha 🍦 Made with single-origin vanilla bean from Madagascar and the roasted richness of houjicha, a Japanese green tea with notes of coffee, puffed rice, and chocolate. Enjoy it solo, or swirl it with our classic Matcha. Available at all locations except Brookfield Place and Clinton Hill.
Introducing the Watermelon Matcha Spritz 🍉 a refreshing, sparkling summer drink you can make at home. We’re not offering this at our NYC cafés (for now), but it’s too good not to share. Light, fruity, and layered with our Kiwami ceremonial-grade matcha, it’s the perfect afternoon ritual. Here’s what you need: Watermelon juice Fresh lemon juice Maple syrup Sparkling water Ice Matchaful Kiwami matcha Shake, pour, layer, and enjoy. Don’t forget to tag us @matchaful with your at-home version.
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Introducing the Watermelon Matcha Spritz 🍉 a refreshing, sparkling summer drink you can make at home. We’re not offering this at our NYC cafés (for now), but it’s too good not to share. Light, fruity, and layered with our Kiwami ceremonial-grade matcha, it’s the perfect afternoon ritual. Here’s what you need: Watermelon juice Fresh lemon juice Maple syrup Sparkling water Ice Matchaful Kiwami matcha Shake, pour, layer, and enjoy. Don’t forget to tag us @matchaful with your at-home version.

MATCHAFUL (@matchaful) Instagram Stats & Analytics

MATCHAFUL (@matchaful) has 61.6K Instagram followers with a 2.97% engagement rate over the past 12 months. Across 83 posts, MATCHAFUL received 6.34K total likes and 3.97M impressions, averaging 96 likes per post. This page tracks MATCHAFUL's performance metrics, top content, and engagement trends — updated daily.

MATCHAFUL (@matchaful) Instagram Analytics FAQ

How many Instagram followers does MATCHAFUL have?+
MATCHAFUL (@matchaful) has 61.6K Instagram followers as of March 2026.
What is MATCHAFUL's Instagram engagement rate?+
MATCHAFUL's Instagram engagement rate is 2.97% over the last 12 months, based on 83 posts.
How many likes does MATCHAFUL get on Instagram?+
MATCHAFUL received 6.34K total likes across 83 posts in the last 12 months, averaging 96 likes per post.
How many Instagram impressions does MATCHAFUL get?+
MATCHAFUL's Instagram content generated 3.97M total impressions over the last 12 months.