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followers
3.37M
impressions
58.6M
likes
727K
comments
14.8K
posts
441
engagement
0.900%
emv
$1.37M
Average per post
133K

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#ad TOTAL TRIP: SCOTLAND 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Zoom around the Scottish Highlands (sometimes on two wheels, other times on four, or even by kayak) for @the.travel.project’s once-in-a-lifetime family adventure that blends play with luxury. Stick around to see how much it cost them 💸 Link in bio to see how @applepay can make your next trip easier.
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lonelyplanet
#ad TOTAL TRIP: SCOTLAND 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Zoom around the Scottish Highlands (sometimes on two wheels, other times on four, or even by kayak) for @the.travel.project’s once-in-a-lifetime family adventure that blends play with luxury. Stick around to see how much it cost them 💸 Link in bio to see how @applepay can make your next trip easier.
#ad TOTAL TRIP: PORTO 🇵🇹 Proof it’s time to stop putting off that girls’ trip, as told by @peytondix and @hunterh. Stick around to see how much they spent on a long weekend in Portugal, including a traditional music performance at Fado na Baixa and one of everything at FUNQ 💸 Link in bio to see how @applepay can make your next trip easier.
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lonelyplanet
#ad TOTAL TRIP: PORTO 🇵🇹 Proof it’s time to stop putting off that girls’ trip, as told by @peytondix and @hunterh. Stick around to see how much they spent on a long weekend in Portugal, including a traditional music performance at Fado na Baixa and one of everything at FUNQ 💸 Link in bio to see how @applepay can make your next trip easier.
#ad TOTAL TRIP: MALTA 🇲🇹 No one loves history quite like @byjacklynn, and Malta’s full of it: cannons firing at Upper Barrakka Gardens, Hagar Qim’s ancient temple complex and Mdina’s dark staircases. Here’s how much she spent trying to see it all 💸 Whatever century you’re obsessing over, link in bio to see how @applepay can make your next trip easier.
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#ad TOTAL TRIP: MALTA 🇲🇹 No one loves history quite like @byjacklynn, and Malta’s full of it: cannons firing at Upper Barrakka Gardens, Hagar Qim’s ancient temple complex and Mdina’s dark staircases. Here’s how much she spent trying to see it all 💸 Whatever century you’re obsessing over, link in bio to see how @applepay can make your next trip easier.
#ad NOW ENTERING: SARDINIA “Sardinia is more than beautiful beaches and hidden coves,” says local surfer @franciscoporcella. Horseback riding near Cala Gonone, where you’ll find stunning views of the Golfo di Orosei and wild hairpin turns, and kayaking Su Gologone (the outflow of Italy’s largest underground river!) await. Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
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lonelyplanet
#ad NOW ENTERING: SARDINIA “Sardinia is more than beautiful beaches and hidden coves,” says local surfer @franciscoporcella. Horseback riding near Cala Gonone, where you’ll find stunning views of the Golfo di Orosei and wild hairpin turns, and kayaking Su Gologone (the outflow of Italy’s largest underground river!) await. Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
#ad NOW ENTERING: PERU Think about the best dish you’ve ever tasted. Now triple it. Chef Virgilio Martínez helped redefine Peruvian gastronomy; now he unveils his favorite corners of Cuzco and the Sacred Valley with an itinerary as mouth-watering as it is thrilling (how’s a plunge into Laguna Piuray?). Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
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lonelyplanet
#ad NOW ENTERING: PERU Think about the best dish you’ve ever tasted. Now triple it. Chef Virgilio Martínez helped redefine Peruvian gastronomy; now he unveils his favorite corners of Cuzco and the Sacred Valley with an itinerary as mouth-watering as it is thrilling (how’s a plunge into Laguna Piuray?). Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
#ad You deserve an escape, and few places deliver quite like Japan – especially if you stay in a traditional ryokan like @konansou_official, where Patricia O’Connor (@whatthepato) recently stayed (right at the base of Mount Fuji!). Add visits to the Arakura Shrine and Iyashi no Sato village. Tap the link in bio for more #BestInTravel winners 🔗
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#ad You deserve an escape, and few places deliver quite like Japan – especially if you stay in a traditional ryokan like @konansou_official, where Patricia O’Connor (@whatthepato) recently stayed (right at the base of Mount Fuji!). Add visits to the Arakura Shrine and Iyashi no Sato village. Tap the link in bio for more #BestInTravel winners 🔗
#ad NOW ENTERING: VIETNAM @victorialoi adores traveling Vietnam’s Mekong River Delta by sampan (a traditional boat), exploring Cái Răng Floating Market (the delta’s biggest floating market) and wandering the 50-year-old Binh Thuy Ancient House. Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
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#ad NOW ENTERING: VIETNAM @victorialoi adores traveling Vietnam’s Mekong River Delta by sampan (a traditional boat), exploring Cái Răng Floating Market (the delta’s biggest floating market) and wandering the 50-year-old Binh Thuy Ancient House. Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
#ad NOW ENTERING: SOUTH AFRICA @kaylaz.wildlife knows how to safari. Gear up and venture to South Africa’s Kruger National Park, and mix things up with a stay in a train carriage; you’ll sleep suspended above the Sabie River on a century-old railway bridge, Kruger Shalati. Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
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lonelyplanet
#ad NOW ENTERING: SOUTH AFRICA @kaylaz.wildlife knows how to safari. Gear up and venture to South Africa’s Kruger National Park, and mix things up with a stay in a train carriage; you’ll sleep suspended above the Sabie River on a century-old railway bridge, Kruger Shalati. Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
"As someone who’s been traveling for over two years, sometimes you feel like you’ve seen it all," says Lonely Planet Correspondent @seanhammonds, who got the chance to trek through the Bwindi Impenetrable National Park – home to more than half the world’s population of endangered mountain gorillas and known for its conservation efforts and biodiversity – with @exploreuganda. "But to be this close to an animal as beautiful as the gorilla, out in the open, is a feeling I’ll never forget." Looking to trek through this ancient rainforest (dating back over 25,000 years), too? Aim for when the weather's best in June, July, August, September or December.
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"As someone who’s been traveling for over two years, sometimes you feel like you’ve seen it all," says Lonely Planet Correspondent @seanhammonds, who got the chance to trek through the Bwindi Impenetrable National Park – home to more than half the world’s population of endangered mountain gorillas and known for its conservation efforts and biodiversity – with @exploreuganda. "But to be this close to an animal as beautiful as the gorilla, out in the open, is a feeling I’ll never forget." Looking to trek through this ancient rainforest (dating back over 25,000 years), too? Aim for when the weather's best in June, July, August, September or December.
"Taking classes with the Florentine instructors themselves, most of which are artists, felt like seeing a part of the city beyond the surface," says Lonely Planet Correspondent @byjacklynn, who spent 2 weeks at an art school learning how to paint frescos like the Italian Renaissance greats. "It was special to enjoy a level of intimacy with Florence that most travelers don’t get." Would you sign up for a class like this?
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"Taking classes with the Florentine instructors themselves, most of which are artists, felt like seeing a part of the city beyond the surface," says Lonely Planet Correspondent @byjacklynn, who spent 2 weeks at an art school learning how to paint frescos like the Italian Renaissance greats. "It was special to enjoy a level of intimacy with Florence that most travelers don’t get." Would you sign up for a class like this?
"London is a city best explored on foot," says Lonely Planet Correspondent @zannavandijk, who has been sharing stories about her life in and around the city for 12+ years. What's special about this walking route? "It takes in iconic sights like Tower Bridge as well as lesser-known local areas like Rotherhithe, where you can get insight into more relaxed neighborhoods away from the crowds."
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"London is a city best explored on foot," says Lonely Planet Correspondent @zannavandijk, who has been sharing stories about her life in and around the city for 12+ years. What's special about this walking route? "It takes in iconic sights like Tower Bridge as well as lesser-known local areas like Rotherhithe, where you can get insight into more relaxed neighborhoods away from the crowds."
"Rio stays with you – the people, the energy, the way everyone shows up so alive," says Lonely Planet's Solo Travel Correspondent @seanhammonds, who recently visited the South American city for the first time. "I really didn’t expect to feel so at home somewhere that I’ve never even been before."
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"Rio stays with you – the people, the energy, the way everyone shows up so alive," says Lonely Planet's Solo Travel Correspondent @seanhammonds, who recently visited the South American city for the first time. "I really didn’t expect to feel so at home somewhere that I’ve never even been before."
"Nothing about this experience feels like a museum – guesthouses are run by generations of the same family, shops sell crafts that have been made for centuries and locals still live in traditional houses along the way," says Lonely Planet Correspondent @byjacklynn, who spent part of her first time visiting Japan hiking the Nakasendo Trail, a 17th-century highway once connecting Kyoto to Edo (modern-day Tokyo). "You become part of the ancient trail’s history rather than just visiting it, and that’s so cool!" From walking in the footsteps of samurai to visiting centuries-old tea houses – see what else Jacklynn found along the way.
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"Nothing about this experience feels like a museum – guesthouses are run by generations of the same family, shops sell crafts that have been made for centuries and locals still live in traditional houses along the way," says Lonely Planet Correspondent @byjacklynn, who spent part of her first time visiting Japan hiking the Nakasendo Trail, a 17th-century highway once connecting Kyoto to Edo (modern-day Tokyo). "You become part of the ancient trail’s history rather than just visiting it, and that’s so cool!" From walking in the footsteps of samurai to visiting centuries-old tea houses – see what else Jacklynn found along the way.
NOW ENTERING: CARTAGENA, COLOMBIA Fall in love with vibrant town squares, colorful architecture and postcard-worthy fortresses (and dance a bit of champeta!) with @karolsolismenco. Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
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NOW ENTERING: CARTAGENA, COLOMBIA Fall in love with vibrant town squares, colorful architecture and postcard-worthy fortresses (and dance a bit of champeta!) with @karolsolismenco. Link in bio for the rest of our 2026 #BestInTravel winners, our top places to visit next year.
"This isn’t a road trip for people who want an easy vacation – this is an adventure," says Lonely Planet Correspondent Angela Liguori (@angelaliggs), who spent a week traveling along the Stewart-Cassiar Highway, one of the most remote roads in British Columbia, Canada with @supernaturalbc. "You need to plan your food, keep an eye on your gas and be self-sufficient because it’s just you and the open road." Instead of cell service, you'll find hidden lakes, welcoming locals and, in Angela's case, no less than 15 bears 🐻
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"This isn’t a road trip for people who want an easy vacation – this is an adventure," says Lonely Planet Correspondent Angela Liguori (@angelaliggs), who spent a week traveling along the Stewart-Cassiar Highway, one of the most remote roads in British Columbia, Canada with @supernaturalbc. "You need to plan your food, keep an eye on your gas and be self-sufficient because it’s just you and the open road." Instead of cell service, you'll find hidden lakes, welcoming locals and, in Angela's case, no less than 15 bears 🐻
If you're ever planning to visit Japan's famous Mt Fuji, stop by nearby village Oshino along the way for great mountain views with fewer crowds, local snacks and – Lonely Planet Correspondent @jesseogn's personal favorite – crystal-clear ponds made from melted Mt Fuji snow: "No matter how many times I visit, that first look into the ponds gets me. It genuinely doesn't look real. It's like someone photoshopped the koi fish into the pond."
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If you're ever planning to visit Japan's famous Mt Fuji, stop by nearby village Oshino along the way for great mountain views with fewer crowds, local snacks and – Lonely Planet Correspondent @jesseogn's personal favorite – crystal-clear ponds made from melted Mt Fuji snow: "No matter how many times I visit, that first look into the ponds gets me. It genuinely doesn't look real. It's like someone photoshopped the koi fish into the pond."
"This is a part of North London that most tourists won't visit, passing through 3 local neighborhoods far away from the crowds," says Lonely Planet Correspondent @zannavandijk. "I love how the Parkland Walk combines green space with urban elements like street art – the views of the city as you walk up Muswell Hill Road are a personal highlight." Zanna's top stops along the way 👇 @commongroundlondon @bullhighgate @londonworksuk @yourallypally
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"This is a part of North London that most tourists won't visit, passing through 3 local neighborhoods far away from the crowds," says Lonely Planet Correspondent @zannavandijk. "I love how the Parkland Walk combines green space with urban elements like street art – the views of the city as you walk up Muswell Hill Road are a personal highlight." Zanna's top stops along the way 👇 @commongroundlondon @bullhighgate @londonworksuk @yourallypally
Where can you go out for "a proper night out" of dinner and dancing in Paris (that isn't a full-blown club)? Local Lonely Planet Correspondent Philippine (@philoudarblay) won't lead you astray. Her full list of favorites 👇 🎭 @bus_palladium 🍝 @lapatatedouce_radio 🪩 @cassarosparis Also check out: 🍷 @haloparis.co 🕺 @lepompon_restaurant 🍸 @trenteparis
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Where can you go out for "a proper night out" of dinner and dancing in Paris (that isn't a full-blown club)? Local Lonely Planet Correspondent Philippine (@philoudarblay) won't lead you astray. Her full list of favorites 👇 🎭 @bus_palladium 🍝 @lapatatedouce_radio 🪩 @cassarosparis Also check out: 🍷 @haloparis.co 🕺 @lepompon_restaurant 🍸 @trenteparis
"What strikes me most is the deep sense of community, with people traveling from all corners of the country to spend a week with family, taking part in traditions passed down over generations," says Lonely Planet Correspondent @sheneller, who got the chance to experience Sinhalese and Tamil New Year celebrations, which usually fall on April 13-14 every year, in a rural Sri Lankan village about five hours from her home city of Colombo. "The best part? This is a festival open to everyone," Shenelle says. "So even as a traveler, you get to experience the traditions and culinary delights firsthand."
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"What strikes me most is the deep sense of community, with people traveling from all corners of the country to spend a week with family, taking part in traditions passed down over generations," says Lonely Planet Correspondent @sheneller, who got the chance to experience Sinhalese and Tamil New Year celebrations, which usually fall on April 13-14 every year, in a rural Sri Lankan village about five hours from her home city of Colombo. "The best part? This is a festival open to everyone," Shenelle says. "So even as a traveler, you get to experience the traditions and culinary delights firsthand."
Sri Lanka's crafts "aren't just souvenirs, but living traditions," says local Lonely Planet Correspondent @sheneller, sharing her favorite crafting experiences and workshops across island. From gem-cutting in Ratnapura to handloom weaving in Dumbara, "each piece tells a story shaped by centuries of culture."
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Sri Lanka's crafts "aren't just souvenirs, but living traditions," says local Lonely Planet Correspondent @sheneller, sharing her favorite crafting experiences and workshops across island. From gem-cutting in Ratnapura to handloom weaving in Dumbara, "each piece tells a story shaped by centuries of culture."

Lonely Planet (@lonelyplanet) Instagram Stats & Analytics

Lonely Planet (@lonelyplanet) has 3.37M Instagram followers with a 0.90% engagement rate over the past 12 months. Across 441 posts, Lonely Planet received 727K total likes and 58.6M impressions, averaging 1.65K likes per post. This page tracks Lonely Planet's performance metrics, top content, and engagement trends — updated daily. To benchmark @lonelyplanet against other accounts, use Socialpruf's Instagram competitor analysis tool.

Lonely Planet (@lonelyplanet) Instagram Analytics FAQ

How many Instagram followers does Lonely Planet have?+
Lonely Planet (@lonelyplanet) has 3.37M Instagram followers as of October 2026.
What is Lonely Planet's Instagram engagement rate?+
Lonely Planet's Instagram engagement rate is 0.90% over the last 12 months, based on 441 posts.
How many likes does Lonely Planet get on Instagram?+
Lonely Planet received 727K total likes across 441 posts in the last 12 months, averaging 1.65K likes per post.
How many Instagram impressions does Lonely Planet get?+
Lonely Planet's Instagram content generated 58.6M total impressions over the last 12 months.
Can I compare Lonely Planet with other Instagram accounts?+
Yes. Add @lonelyplanet to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.