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followers
653K
impressions
16.5M
likes
526K
comments
33.1K
posts
367
engagement
2.06%
emv
$503K
Average per post
45.0K

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The real gift isn’t under the tree—it’s in the miles traveled, the laughs shared, and the stories made along the way. Inspire their next adventure with the perfect gift from our Gift Guide—shop now at the link in our bio. #SeeYouOutThere
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11mo ago
huckberry
The real gift isn’t under the tree—it’s in the miles traveled, the laughs shared, and the stories made along the way. Inspire their next adventure with the perfect gift from our Gift Guide—shop now at the link in our bio. #SeeYouOutThere
The holidays are in full swing at our Georgetown and Chicago stores—swing by, grab a drink, and finish your holiday shopping with us. If you’re not nearby, you can still grab what you need on our website at the link in our bio.
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10mo ago
huckberry
The holidays are in full swing at our Georgetown and Chicago stores—swing by, grab a drink, and finish your holiday shopping with us. If you’re not nearby, you can still grab what you need on our website at the link in our bio.
An asymmetrical A-frame refashioned from a 1970s fishing cabin. 📸 @canyoncreekcabins 📍 Granite Falls, WA #SeeYouOutThere
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2w ago
huckberry
An asymmetrical A-frame refashioned from a 1970s fishing cabin. 📸 @canyoncreekcabins 📍 Granite Falls, WA #SeeYouOutThere
‼️ THIS GIVEAWAY HAS CLOSED ‼️ We can’t be the only ones itching to get out of town this summer. So we teamed up with @AutoCamp, who know a thing or two about mastering the perfect weekend getaway, to make it happen. We’re giving away a stay in one of their Airstreams at any of their spots across the US. You can choose from places like Yosemite, Cape Cod, Zion, Joshua Tree, and more. On top of that, you’ll get $500 in Huckberry store credit to get outfitted for the trip. How to enter: —Follow @Huckberry and @AutoCamp —Like this post —Tag who you’d bring (each tag counts as an entry) —Bonus: Earn extra entries by sharing this post to your story or sending it to a friend The giveaway closes on 7/15 at midnight CT. Stay must be completed by 12/31/27; blackout dates apply. For full terms and conditions, see the pinned comment below.
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huckberry
‼️ THIS GIVEAWAY HAS CLOSED ‼️ We can’t be the only ones itching to get out of town this summer. So we teamed up with @AutoCamp, who know a thing or two about mastering the perfect weekend getaway, to make it happen. We’re giving away a stay in one of their Airstreams at any of their spots across the US. You can choose from places like Yosemite, Cape Cod, Zion, Joshua Tree, and more. On top of that, you’ll get $500 in Huckberry store credit to get outfitted for the trip. How to enter: —Follow @Huckberry and @AutoCamp —Like this post —Tag who you’d bring (each tag counts as an entry) —Bonus: Earn extra entries by sharing this post to your story or sending it to a friend The giveaway closes on 7/15 at midnight CT. Stay must be completed by 12/31/27; blackout dates apply. For full terms and conditions, see the pinned comment below.
We’re home, San Francisco. Back where it all began. Our newest store is officially open—and this one is extra special. Huckberry started here in 2011, two friends with an idea and a lot to figure out. Fifteen years later, we’re finally back home in the city that gave us our start. This place carries all of it: the trips, the gear we obsessed over, the stories we’ve told along the way. And now there’s a spot in San Francisco where you can see it in person. We’d love for you to come by and see what we’ve built. The vinyl’s spinning, the drinks are on us, and the gear is good. Open 11am–7pm Monday through Saturday, and 11am–6pm on Sunday. 📍425 Hayes Street
196K
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1mo ago
huckberry
We’re home, San Francisco. Back where it all began. Our newest store is officially open—and this one is extra special. Huckberry started here in 2011, two friends with an idea and a lot to figure out. Fifteen years later, we’re finally back home in the city that gave us our start. This place carries all of it: the trips, the gear we obsessed over, the stories we’ve told along the way. And now there’s a spot in San Francisco where you can see it in person. We’d love for you to come by and see what we’ve built. The vinyl’s spinning, the drinks are on us, and the gear is good. Open 11am–7pm Monday through Saturday, and 11am–6pm on Sunday. 📍425 Hayes Street
When we're not curating pieces from our favorite brands or designing our own gear, you'll find us out in the field, digging through racks and getting inspired. In our latest Journal piece, we rounded up 25 of the best vintage shops in America. You guys know the drill: this isn't a ranked list, just a collection of spots our team—and even friends who've worked the registers at some of these places—swear by. Real shops. Real finds. The kind of places worth a detour. Head to the link in our bio to see the full list.
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1mo ago
huckberry
When we're not curating pieces from our favorite brands or designing our own gear, you'll find us out in the field, digging through racks and getting inspired. In our latest Journal piece, we rounded up 25 of the best vintage shops in America. You guys know the drill: this isn't a ranked list, just a collection of spots our team—and even friends who've worked the registers at some of these places—swear by. Real shops. Real finds. The kind of places worth a detour. Head to the link in our bio to see the full list.
Man’s Best Friend Is Back. No product is more emblematic of 90s-era ACG than the Man’s Best Friend line, a collection of cozy fleece staples. Now, 30 years later, the cult-favorite full-zip fleece jacket is back, alongside new matching pants. Much like the original interior label, which features a shaggy white hound allegedly inspired by a former lead designer’s dog, these pieces are meant to be your best buddies everywhere you go in the great outdoors. Grab your own at Huckberry’s link in bio.
159K
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1w ago
huckberry
Man’s Best Friend Is Back. No product is more emblematic of 90s-era ACG than the Man’s Best Friend line, a collection of cozy fleece staples. Now, 30 years later, the cult-favorite full-zip fleece jacket is back, alongside new matching pants. Much like the original interior label, which features a shaggy white hound allegedly inspired by a former lead designer’s dog, these pieces are meant to be your best buddies everywhere you go in the great outdoors. Grab your own at Huckberry’s link in bio.
From field to face. About two and a half years ago, my buddy and I woke up around 8 in the back of his sprinter after 3 days at the darkstar jamboree dead shows. I had a flight to LA for work at 11. We were still at the campground. I hadn’t packed. I was like, “dude, I need a shower in a bag.” Two good things happened that day. I made the flight and BOON was born. We didn’t invent a shower in a bag but we did make the next best thing. My buddy, Chris, owns some restaurants and his philosophy there is all about ingredients. The fresher the better. Farm to table. We applied the same philosophy here. Field to face. All natural ingredients. plant based, botanical and essential oils. made within driving distance of our homes. We both travel a ton and weren’t thrilled with personal care when we do. What we made is everything we were looking for and nothing extraneous. Face wash, body wash and face serum made from blue tansy, sea buckthorn, shea oil and jojoba. This product is rich in antioxidants, anti inflammatories, and soothes redness and irritation. It’s concentrated so you don’t need to use a whole lot and allows you to travel light. We’ve even included the Dopp kit, so all you need to do is add a toothbrush and toothpaste and you’re good to go. We think it’s the best face and body wash ever and the serum afterwards feels amazing on my face, and I rub it through my beard and my hair. After doing all our research, we know we made this as well or better than anyone out there, we just realized they were charging too much. Taking care of yourself shouldn’t give you anxiety as the bottle nears empty. We’re stoked to bring you this incredible product at an incredible value. We’re also super excited about launching this exclusively with our friends at Huckberry and we hope you love it as much as we do. Rub some nature on your face. Love, Aaron Also, now playing: 5.17.22 Tuscaloosa
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11mo ago
huckberry
From field to face. About two and a half years ago, my buddy and I woke up around 8 in the back of his sprinter after 3 days at the darkstar jamboree dead shows. I had a flight to LA for work at 11. We were still at the campground. I hadn’t packed. I was like, “dude, I need a shower in a bag.” Two good things happened that day. I made the flight and BOON was born. We didn’t invent a shower in a bag but we did make the next best thing. My buddy, Chris, owns some restaurants and his philosophy there is all about ingredients. The fresher the better. Farm to table. We applied the same philosophy here. Field to face. All natural ingredients. plant based, botanical and essential oils. made within driving distance of our homes. We both travel a ton and weren’t thrilled with personal care when we do. What we made is everything we were looking for and nothing extraneous. Face wash, body wash and face serum made from blue tansy, sea buckthorn, shea oil and jojoba. This product is rich in antioxidants, anti inflammatories, and soothes redness and irritation. It’s concentrated so you don’t need to use a whole lot and allows you to travel light. We’ve even included the Dopp kit, so all you need to do is add a toothbrush and toothpaste and you’re good to go. We think it’s the best face and body wash ever and the serum afterwards feels amazing on my face, and I rub it through my beard and my hair. After doing all our research, we know we made this as well or better than anyone out there, we just realized they were charging too much. Taking care of yourself shouldn’t give you anxiety as the bottle nears empty. We’re stoked to bring you this incredible product at an incredible value. We’re also super excited about launching this exclusively with our friends at Huckberry and we hope you love it as much as we do. Rub some nature on your face. Love, Aaron Also, now playing: 5.17.22 Tuscaloosa
Plunging into a pool of crystal clear water after a hike through the forest or desert is a quintessential rite of summer. A good swimming hole is a little inconvenient. It takes more than pulling into a lot and paying the attendant (sorry, beaches), and the best ones tend to stay off the radar. Knowing that, we tapped a network of artists, adventurers, travel writers, and ranch managers across all 50 states to find the best places for a summer swim. Check out the full list at the link in our bio.
134K
5.35K
19
4mo ago
huckberry
Plunging into a pool of crystal clear water after a hike through the forest or desert is a quintessential rite of summer. A good swimming hole is a little inconvenient. It takes more than pulling into a lot and paying the attendant (sorry, beaches), and the best ones tend to stay off the radar. Knowing that, we tapped a network of artists, adventurers, travel writers, and ranch managers across all 50 states to find the best places for a summer swim. Check out the full list at the link in our bio.
Meet our guide for this week’s episode of DIRT: Mark “Gooch” Noguchi (@musubman), a chef, educator, and ambassador for Hawaiian culture. In this episode, he walks us through the history of the islands, shows us centuries-old taro fields, and shares a meal with us. We’re excited to share this special episode with you—keep your eyes peeled for its release on Thursday.
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5mo ago
huckberry
Meet our guide for this week’s episode of DIRT: Mark “Gooch” Noguchi (@musubman), a chef, educator, and ambassador for Hawaiian culture. In this episode, he walks us through the history of the islands, shows us centuries-old taro fields, and shares a meal with us. We’re excited to share this special episode with you—keep your eyes peeled for its release on Thursday.
Three years of adventures, storytelling, lots of learning, better clothes and so many laughs with @huckberry Couldn’t be more grateful for this opportunity. When it’s right. It’s right. So excited for another spin around the sun with the HB family. What should we do? Where should we go? Trying to leave no drops un squeezed in this one precious life :)
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7mo ago
huckberry
Three years of adventures, storytelling, lots of learning, better clothes and so many laughs with @huckberry Couldn’t be more grateful for this opportunity. When it’s right. It’s right. So excited for another spin around the sun with the HB family. What should we do? Where should we go? Trying to leave no drops un squeezed in this one precious life :)
The classic American diner is a place with decades of service, where consistency shines through even in tough times—and the lights are almost always on. Lately, modern takes on diners have kept the charm alive, offering affordable breakfasts, smash burgers, and endless coffee while adding a little matcha and avocado toast to the mix. But no matter the updates, the welcoming, communal spirit stays the same. That’s why we’ve rounded up our 25 favorite diners in America—check out the full list at the link in our bio.
121K
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9mo ago
huckberry
The classic American diner is a place with decades of service, where consistency shines through even in tough times—and the lights are almost always on. Lately, modern takes on diners have kept the charm alive, offering affordable breakfasts, smash burgers, and endless coffee while adding a little matcha and avocado toast to the mix. But no matter the updates, the welcoming, communal spirit stays the same. That’s why we’ve rounded up our 25 favorite diners in America—check out the full list at the link in our bio.
This week, Yosemite showed off its “Firefall,” a rare phenomenon that happens just once a year—if you’re lucky. The conditions have to be perfect for Horsetail Fall to glow like flowing lava. And there’s no better view than the one climber and photographer @gnarlynickolas captured—rappelling right beside the falls. 🎥 @gnarlynickolas 📍 Yosemite #SeeYouOutThere
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8mo ago
huckberry
This week, Yosemite showed off its “Firefall,” a rare phenomenon that happens just once a year—if you’re lucky. The conditions have to be perfect for Horsetail Fall to glow like flowing lava. And there’s no better view than the one climber and photographer @gnarlynickolas captured—rappelling right beside the falls. 🎥 @gnarlynickolas 📍 Yosemite #SeeYouOutThere
Just when you thought vintage Defenders couldn’t get any better. This one, in a custom Sahara Dust color, looks right in its element kicking up sand. 📸 @rambleroverscollection 📍 Charleston #SeeYouOutThere
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huckberry
Just when you thought vintage Defenders couldn’t get any better. This one, in a custom Sahara Dust color, looks right in its element kicking up sand. 📸 @rambleroverscollection 📍 Charleston #SeeYouOutThere
DIRT Finland is live. In our latest episode, we visit the happiest country in the world, where the sun never sets and the sauna is never far. And in true DIRT fashion, it all ends at a final feast with new friends, and a better understanding of the spirit of the country. Watch the episode at the link in our bio.
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1mo ago
huckberry
DIRT Finland is live. In our latest episode, we visit the happiest country in the world, where the sun never sets and the sauna is never far. And in true DIRT fashion, it all ends at a final feast with new friends, and a better understanding of the spirit of the country. Watch the episode at the link in our bio.
It’s your turn, Chicago! Our second store is officially open, and we’re thrilled to bring Huckberry to 837 W. Armitage Ave. The idea for this location first sparked back in 2017, when we partnered with our friend @jefftweedy of @wilco on a Field Guide to the city. What started as a simple guide has grown into something much bigger—our second-ever store. As Andy Forch, Huckberry’s co-founder, puts it: “The best part of opening in Chicago? We get to spend more time in Chicago. That’s the whole point.” The doors are open—come by and say hello. And if you can’t make it out but want a peek inside, check out our behind-the-scenes tour on the Journal at the link in our bio.
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12mo ago
huckberry
It’s your turn, Chicago! Our second store is officially open, and we’re thrilled to bring Huckberry to 837 W. Armitage Ave. The idea for this location first sparked back in 2017, when we partnered with our friend @jefftweedy of @wilco on a Field Guide to the city. What started as a simple guide has grown into something much bigger—our second-ever store. As Andy Forch, Huckberry’s co-founder, puts it: “The best part of opening in Chicago? We get to spend more time in Chicago. That’s the whole point.” The doors are open—come by and say hello. And if you can’t make it out but want a peek inside, check out our behind-the-scenes tour on the Journal at the link in our bio.
Hope you’re spending the Fourth the right way: outside, with your favorite people, and something on the grill. 📸 @nationalflagfoundation 📍 Mount Baker, Washington #SeeYouOutThere
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4mo ago
huckberry
Hope you’re spending the Fourth the right way: outside, with your favorite people, and something on the grill. 📸 @nationalflagfoundation 📍 Mount Baker, Washington #SeeYouOutThere
Welcome back home, Artemis II. It’s hard to choose a favorite moment from a mission that inspired us so deeply, but this film photo by @oliviercaune is among our favorites. Huckberry has always been rooted in adventures near and far, and the Artemis II crew took humanity farther than we’ve ever ventured before. Their journey is a testament to the boundless spirit of exploration and the courage to push beyond the horizon. #SeeYouOutThere
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7mo ago
huckberry
Welcome back home, Artemis II. It’s hard to choose a favorite moment from a mission that inspired us so deeply, but this film photo by @oliviercaune is among our favorites. Huckberry has always been rooted in adventures near and far, and the Artemis II crew took humanity farther than we’ve ever ventured before. Their journey is a testament to the boundless spirit of exploration and the courage to push beyond the horizon. #SeeYouOutThere
We’re taking you Behind the Brand with @arcteryx. The company started in North Vancouver in 1989, when the founders didn’t trust the harnesses on the market and set out to change that. Today, they make gear that mountain guides and search-and-rescue teams count on when the stakes are real. We spent two days at their HQ, where we saw patterns being cut in the Design Center, watched gear get tested on rigs designed to simulate real falls in the lab, and learned about the ReBird repair process, which helps ensure gear is ready for the long haul. We also caught up with local athlete @jessie.mcauley, who regularly tests gear on the rugged trails near Squamish. Watch the full episode of Behind the Brand with @arcteryx at the link in our bio.
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2w ago
huckberry
We’re taking you Behind the Brand with @arcteryx. The company started in North Vancouver in 1989, when the founders didn’t trust the harnesses on the market and set out to change that. Today, they make gear that mountain guides and search-and-rescue teams count on when the stakes are real. We spent two days at their HQ, where we saw patterns being cut in the Design Center, watched gear get tested on rigs designed to simulate real falls in the lab, and learned about the ReBird repair process, which helps ensure gear is ready for the long haul. We also caught up with local athlete @jessie.mcauley, who regularly tests gear on the rugged trails near Squamish. Watch the full episode of Behind the Brand with @arcteryx at the link in our bio.
Take a closer look inside Michael Hsu’s garage from our latest episode of Huckberry Homes. Alongside a bike collection and a great workspace sit two standouts: a 1997 Porsche 993 and a 1969 Mercedes 280SE. The 911 is the last of the air-cooled models, built back when these cars were still assembled largely by hand. And the Mercedes earned the nickname “Opera Coupe” because it looked like something you’d drive to a night out. If you haven’t watched the episode yet, head to the link in our bio to catch up. It’s a good one.
111K
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3mo ago
huckberry
Take a closer look inside Michael Hsu’s garage from our latest episode of Huckberry Homes. Alongside a bike collection and a great workspace sit two standouts: a 1997 Porsche 993 and a 1969 Mercedes 280SE. The 911 is the last of the air-cooled models, built back when these cars were still assembled largely by hand. And the Mercedes earned the nickname “Opera Coupe” because it looked like something you’d drive to a night out. If you haven’t watched the episode yet, head to the link in our bio to catch up. It’s a good one.

Huckberry (@huckberry) Instagram Stats & Analytics

Huckberry (@huckberry) has 653K Instagram followers with a 2.06% engagement rate over the past 12 months. Across 367 posts, Huckberry received 526K total likes and 16.5M impressions, averaging 1.43K likes per post. This page tracks Huckberry's performance metrics, top content, and engagement trends — updated daily. To benchmark @huckberry against other accounts, use Socialpruf's Instagram competitor analysis tool.

Huckberry (@huckberry) Instagram Analytics FAQ

How many Instagram followers does Huckberry have?+
Huckberry (@huckberry) has 653K Instagram followers as of November 2026.
What is Huckberry's Instagram engagement rate?+
Huckberry's Instagram engagement rate is 2.06% over the last 12 months, based on 367 posts.
How many likes does Huckberry get on Instagram?+
Huckberry received 526K total likes across 367 posts in the last 12 months, averaging 1.43K likes per post.
How many Instagram impressions does Huckberry get?+
Huckberry's Instagram content generated 16.5M total impressions over the last 12 months.
Can I compare Huckberry with other Instagram accounts?+
Yes. Add @huckberry to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.