instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
617K
impressions
15.9M
likes
441K
comments
42.6K
posts
681
engagement
1.81%
emv
$482K
Avg. per post
40.8K

Key Metrics

Distributions

Top Content

The real gift isn’t under the tree—it’s in the miles traveled, the laughs shared, and the stories made along the way. Inspire their next adventure with the perfect gift from our Gift Guide—shop now at the link in our bio. #SeeYouOutThere
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2mo ago
huckberry
The real gift isn’t under the tree—it’s in the miles traveled, the laughs shared, and the stories made along the way. Inspire their next adventure with the perfect gift from our Gift Guide—shop now at the link in our bio. #SeeYouOutThere
The holidays are in full swing at our Georgetown and Chicago stores—swing by, grab a drink, and finish your holiday shopping with us. If you’re not nearby, you can still grab what you need on our website at the link in our bio.
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huckberry
The holidays are in full swing at our Georgetown and Chicago stores—swing by, grab a drink, and finish your holiday shopping with us. If you’re not nearby, you can still grab what you need on our website at the link in our bio.
Hello, Georgetown! It’s been 14 years in the making—and our first-ever store is officially open. The space is more than just a shop—it’s the culmination of years of adventure, craftsmanship, curation, and storytelling brought to life. And we couldn’t think of a better place to kick off Huckberry in-real-life. “I grew up just a few miles outside D.C.,” says Huckberry co-founder Andy. “Georgetown was where I fell in love with adventure and gear—and where I always dreamed of opening our first store.” So come see what we’ve been building. The vinyl is spinning, the coffee is free, and the gear is good. The store is open 10am-8pm Monday through Saturday, and 11am-7pm on Sunday. And if you want a first look inside, check out our behind-the-scenes tour with Andy on the Journal at the link in our bio.
257K
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huckberry
Hello, Georgetown! It’s been 14 years in the making—and our first-ever store is officially open. The space is more than just a shop—it’s the culmination of years of adventure, craftsmanship, curation, and storytelling brought to life. And we couldn’t think of a better place to kick off Huckberry in-real-life. “I grew up just a few miles outside D.C.,” says Huckberry co-founder Andy. “Georgetown was where I fell in love with adventure and gear—and where I always dreamed of opening our first store.” So come see what we’ve been building. The vinyl is spinning, the coffee is free, and the gear is good. The store is open 10am-8pm Monday through Saturday, and 11am-7pm on Sunday. And if you want a first look inside, check out our behind-the-scenes tour with Andy on the Journal at the link in our bio.
❌ This giveaway is closed and the winner has been contacted! ❌ We can’t get enough of the food, people, and places in Japan, so we’re sharing the love again. We’re bringing back our giveaway with Japan Airlines to offer TWO roundtrip Business Class flights on @JapanAirlines + $500 in Huckberry store credit. How to enter:
 - Like this post
- Follow @JapanAirlines and @Huckberry - Tag a friend you’d bring (every tag is a new entry) Giveaway ends on 5/11/25 at midnight PST. So if you wanna go on one hell of an adventure on our dime, enter now. For terms and conditions, hit the link in our bio.
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9mo ago
huckberry
❌ This giveaway is closed and the winner has been contacted! ❌ We can’t get enough of the food, people, and places in Japan, so we’re sharing the love again. We’re bringing back our giveaway with Japan Airlines to offer TWO roundtrip Business Class flights on @JapanAirlines + $500 in Huckberry store credit. How to enter:
 - Like this post
- Follow @JapanAirlines and @Huckberry - Tag a friend you’d bring (every tag is a new entry) Giveaway ends on 5/11/25 at midnight PST. So if you wanna go on one hell of an adventure on our dime, enter now. For terms and conditions, hit the link in our bio.
There are albums you love, albums considered the best of all time, and albums that changed everything. This list isn’t like those—it’s for the albums that, like wine, cheese, and good whiskey, time has revealed to be masterpieces. Think of this not as a ranking but as a canon—a living, breathing musical curriculum built for discovery and rediscovery. Take a look at the full list through the link in our bio.
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6mo ago
huckberry
There are albums you love, albums considered the best of all time, and albums that changed everything. This list isn’t like those—it’s for the albums that, like wine, cheese, and good whiskey, time has revealed to be masterpieces. Think of this not as a ranking but as a canon—a living, breathing musical curriculum built for discovery and rediscovery. Take a look at the full list through the link in our bio.
“Now that it’s mine, it’s never leaving the family again.” Cody Westbrook grew up in his grandfather’s 1989 Ford F-150® XLT Lariat®. Years after it was sold, his dad tracked it down, brought it back to life and handed him the keys.
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huckberry
“Now that it’s mine, it’s never leaving the family again.” Cody Westbrook grew up in his grandfather’s 1989 Ford F-150® XLT Lariat®. Years after it was sold, his dad tracked it down, brought it back to life and handed him the keys.
Half Croc, half boat shoe—the reissue two decades in the making is here. @crocs shook up the footwear game with their debut at the Fort Lauderdale Boat Show over 20 years ago, and now we’re giving you first dibs on the return of one of the most sought-after shoes in their archives. The Classic Boat Shoe (originally dubbed the Islander) blends a seafaring upper with Crocs’ signature comfort: lightweight Croslite™ foam, breathable construction, and slip-resistant soles. Perfect for lake days, dock hangs, and everything in between. Shop the exclusive relaunch only at Huckberry at the link in our bio.
170K
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6mo ago
huckberry
Half Croc, half boat shoe—the reissue two decades in the making is here. @crocs shook up the footwear game with their debut at the Fort Lauderdale Boat Show over 20 years ago, and now we’re giving you first dibs on the return of one of the most sought-after shoes in their archives. The Classic Boat Shoe (originally dubbed the Islander) blends a seafaring upper with Crocs’ signature comfort: lightweight Croslite™ foam, breathable construction, and slip-resistant soles. Perfect for lake days, dock hangs, and everything in between. Shop the exclusive relaunch only at Huckberry at the link in our bio.
From a humble blacksmith shop to a global leader in responsible business and outdoor innovation. We’re taking you Behind the Brand with @patagonia to tell you the story of one of the most iconic names in the outdoor world—visit the link in our bio to watch the full episode.
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4mo ago
huckberry
From a humble blacksmith shop to a global leader in responsible business and outdoor innovation. We’re taking you Behind the Brand with @patagonia to tell you the story of one of the most iconic names in the outdoor world—visit the link in our bio to watch the full episode.
Introducing: Huckberry x Ford We dove deep into the Ford archives to design a batch of workwear and gear featuring chainstitched embroidery, hand-hammered steel, and iconic logos honoring generations of the Ford Faithful. Hit the link in our bio to grab ’em before they’re gone.
147K
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8mo ago
huckberry
Introducing: Huckberry x Ford We dove deep into the Ford archives to design a batch of workwear and gear featuring chainstitched embroidery, hand-hammered steel, and iconic logos honoring generations of the Ford Faithful. Hit the link in our bio to grab ’em before they’re gone.
Defining a dive bar is like explaining why a joke is funny—it’s about how it makes you feel. But this isn’t a contest. It’s a toast to the bars that, in a time heavy with the worst, are portals back to our best. Is it the sticky floors, the cheap drinks, or the regulars who make it? Everyone’s got their own take—tell us your favorite dive bar. ✍️ @hayeshannah
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6mo ago
huckberry
Defining a dive bar is like explaining why a joke is funny—it’s about how it makes you feel. But this isn’t a contest. It’s a toast to the bars that, in a time heavy with the worst, are portals back to our best. Is it the sticky floors, the cheap drinks, or the regulars who make it? Everyone’s got their own take—tell us your favorite dive bar. ✍️ @hayeshannah
From field to face. About two and a half years ago, my buddy and I woke up around 8 in the back of his sprinter after 3 days at the darkstar jamboree dead shows. I had a flight to LA for work at 11. We were still at the campground. I hadn’t packed. I was like, “dude, I need a shower in a bag.” Two good things happened that day. I made the flight and BOON was born. We didn’t invent a shower in a bag but we did make the next best thing. My buddy, Chris, owns some restaurants and his philosophy there is all about ingredients. The fresher the better. Farm to table. We applied the same philosophy here. Field to face. All natural ingredients. plant based, botanical and essential oils. made within driving distance of our homes. We both travel a ton and weren’t thrilled with personal care when we do. What we made is everything we were looking for and nothing extraneous. Face wash, body wash and face serum made from blue tansy, sea buckthorn, shea oil and jojoba. This product is rich in antioxidants, anti inflammatories, and soothes redness and irritation. It’s concentrated so you don’t need to use a whole lot and allows you to travel light. We’ve even included the Dopp kit, so all you need to do is add a toothbrush and toothpaste and you’re good to go. We think it’s the best face and body wash ever and the serum afterwards feels amazing on my face, and I rub it through my beard and my hair. After doing all our research, we know we made this as well or better than anyone out there, we just realized they were charging too much. Taking care of yourself shouldn’t give you anxiety as the bottle nears empty. We’re stoked to bring you this incredible product at an incredible value. We’re also super excited about launching this exclusively with our friends at Huckberry and we hope you love it as much as we do. Rub some nature on your face. Love, Aaron Also, now playing: 5.17.22 Tuscaloosa
142K
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51
2mo ago
huckberry
From field to face. About two and a half years ago, my buddy and I woke up around 8 in the back of his sprinter after 3 days at the darkstar jamboree dead shows. I had a flight to LA for work at 11. We were still at the campground. I hadn’t packed. I was like, “dude, I need a shower in a bag.” Two good things happened that day. I made the flight and BOON was born. We didn’t invent a shower in a bag but we did make the next best thing. My buddy, Chris, owns some restaurants and his philosophy there is all about ingredients. The fresher the better. Farm to table. We applied the same philosophy here. Field to face. All natural ingredients. plant based, botanical and essential oils. made within driving distance of our homes. We both travel a ton and weren’t thrilled with personal care when we do. What we made is everything we were looking for and nothing extraneous. Face wash, body wash and face serum made from blue tansy, sea buckthorn, shea oil and jojoba. This product is rich in antioxidants, anti inflammatories, and soothes redness and irritation. It’s concentrated so you don’t need to use a whole lot and allows you to travel light. We’ve even included the Dopp kit, so all you need to do is add a toothbrush and toothpaste and you’re good to go. We think it’s the best face and body wash ever and the serum afterwards feels amazing on my face, and I rub it through my beard and my hair. After doing all our research, we know we made this as well or better than anyone out there, we just realized they were charging too much. Taking care of yourself shouldn’t give you anxiety as the bottle nears empty. We’re stoked to bring you this incredible product at an incredible value. We’re also super excited about launching this exclusively with our friends at Huckberry and we hope you love it as much as we do. Rub some nature on your face. Love, Aaron Also, now playing: 5.17.22 Tuscaloosa
Hey, Austin—you know what time it is. This Saturday, 10am–2pm. Hundreds of styles, up to 75% off. Beer. Burgers. And a damn good time. See you at Fair Market—more details at the link in our bio.
133K
468
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huckberry
Hey, Austin—you know what time it is. This Saturday, 10am–2pm. Hundreds of styles, up to 75% off. Beer. Burgers. And a damn good time. See you at Fair Market—more details at the link in our bio.
They showed up as strangers—but after waterskiing in Wānaka, trying out Māori traditions in Rotorua, and circling back for a Kiwi-style final “Feed”—the DIRT team left New Zealand as family. And we couldn’t have done it without Tourism New Zealand’s manaakitanga (the Māori word for “hospitality”). Hit the link in our bio to watch the episode now.
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huckberry
They showed up as strangers—but after waterskiing in Wānaka, trying out Māori traditions in Rotorua, and circling back for a Kiwi-style final “Feed”—the DIRT team left New Zealand as family. And we couldn’t have done it without Tourism New Zealand’s manaakitanga (the Māori word for “hospitality”). Hit the link in our bio to watch the episode now.
Guadalajara: where tradition meets adventure. In this episode, the crew journeys through the vibrant heart of Mexico, diving into its rich traditions and bold flavors. From harvesting agave to spearfishing and surfing, every moment leads to a deeper connection with the land and its stories—all culminating in a feast rooted in thousands of years of heritage. Head to the link in our bio to watch the latest episode of DIRT.
120K
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huckberry
Guadalajara: where tradition meets adventure. In this episode, the crew journeys through the vibrant heart of Mexico, diving into its rich traditions and bold flavors. From harvesting agave to spearfishing and surfing, every moment leads to a deeper connection with the land and its stories—all culminating in a feast rooted in thousands of years of heritage. Head to the link in our bio to watch the latest episode of DIRT.
Inspired by the latest episode of DIRT Guadalajara, @notjustabartender whipped up this Masa Colada that brings the flavors of ancestral corn and tequila straight to your glass. Here’s what you’ll need: — 1.5 oz fresh pineapple juice
— 0.5 oz lime juice
— 1.5 oz masa milk (blend and strain corn cob + kernel stock, sweetened with coconut and condensed milk)
— 1.5 oz tequila blanco (using @lalospirits, of course)
— Pebbled ice Here’s how to make it: 1. Add pineapple juice, lime juice, masa milk, and tequila to a shaker. 2. Toss in half a scoop of pebbled ice and give it a shake. 3. Pour into your favorite glass, garnish, and enjoy. Pro tip: Whip up this cocktail, then hit the link in our bio to watch the DIRT Guadalajara episode—we promise it’s the perfect pairing.
119K
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4mo ago
huckberry
Inspired by the latest episode of DIRT Guadalajara, @notjustabartender whipped up this Masa Colada that brings the flavors of ancestral corn and tequila straight to your glass. Here’s what you’ll need: — 1.5 oz fresh pineapple juice
— 0.5 oz lime juice
— 1.5 oz masa milk (blend and strain corn cob + kernel stock, sweetened with coconut and condensed milk)
— 1.5 oz tequila blanco (using @lalospirits, of course)
— Pebbled ice Here’s how to make it: 1. Add pineapple juice, lime juice, masa milk, and tequila to a shaker. 2. Toss in half a scoop of pebbled ice and give it a shake. 3. Pour into your favorite glass, garnish, and enjoy. Pro tip: Whip up this cocktail, then hit the link in our bio to watch the DIRT Guadalajara episode—we promise it’s the perfect pairing.
The classic American diner is a place with decades of service, where consistency shines through even in tough times—and the lights are almost always on. Lately, modern takes on diners have kept the charm alive, offering affordable breakfasts, smash burgers, and endless coffee while adding a little matcha and avocado toast to the mix. But no matter the updates, the welcoming, communal spirit stays the same. That’s why we’ve rounded up our 25 favorite diners in America—check out the full list at the link in our bio.
114K
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2w ago
huckberry
The classic American diner is a place with decades of service, where consistency shines through even in tough times—and the lights are almost always on. Lately, modern takes on diners have kept the charm alive, offering affordable breakfasts, smash burgers, and endless coffee while adding a little matcha and avocado toast to the mix. But no matter the updates, the welcoming, communal spirit stays the same. That’s why we’ve rounded up our 25 favorite diners in America—check out the full list at the link in our bio.
It’s your turn, Chicago! Our second store is officially open, and we’re thrilled to bring Huckberry to 837 W. Armitage Ave. The idea for this location first sparked back in 2017, when we partnered with our friend @jefftweedy of @wilco on a Field Guide to the city. What started as a simple guide has grown into something much bigger—our second-ever store. As Andy Forch, Huckberry’s co-founder, puts it: “The best part of opening in Chicago? We get to spend more time in Chicago. That’s the whole point.” The doors are open—come by and say hello. And if you can’t make it out but want a peek inside, check out our behind-the-scenes tour on the Journal at the link in our bio.
113K
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107
3mo ago
huckberry
It’s your turn, Chicago! Our second store is officially open, and we’re thrilled to bring Huckberry to 837 W. Armitage Ave. The idea for this location first sparked back in 2017, when we partnered with our friend @jefftweedy of @wilco on a Field Guide to the city. What started as a simple guide has grown into something much bigger—our second-ever store. As Andy Forch, Huckberry’s co-founder, puts it: “The best part of opening in Chicago? We get to spend more time in Chicago. That’s the whole point.” The doors are open—come by and say hello. And if you can’t make it out but want a peek inside, check out our behind-the-scenes tour on the Journal at the link in our bio.
In this episode of Huckberry Homes, we’re catching up with an old friend, @andrehmack, and exploring his Brooklyn home. We first connected with André a few years back when he stopped by the Huckberry Gear Lab to share his sommelier origin story, talk chef-inspired style, and sip some whiskey with our crew. Now, we’re stepping into his space, where world-class wine knowledge meets 90s hip-hop, chef-inspired design, and the art of the “high-low” lifestyle. From curated wine glasses to the stories behind his favorite books and art, André shows us how he’s built a home—and a life—on his own terms. Check out the full tour at the link in our bio.
106K
hidden
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2w ago
huckberry
In this episode of Huckberry Homes, we’re catching up with an old friend, @andrehmack, and exploring his Brooklyn home. We first connected with André a few years back when he stopped by the Huckberry Gear Lab to share his sommelier origin story, talk chef-inspired style, and sip some whiskey with our crew. Now, we’re stepping into his space, where world-class wine knowledge meets 90s hip-hop, chef-inspired design, and the art of the “high-low” lifestyle. From curated wine glasses to the stories behind his favorite books and art, André shows us how he’s built a home—and a life—on his own terms. Check out the full tour at the link in our bio.
🇳🇿GIVEAWAY🇳🇿 From the one-of-a-kind landscapes to the unbelievable hospitality, our latest adventure to New Zealand was too good to keep to ourselves. That’s why we’re partnering up with @airnz to give away TWO roundtrip Premium Economy tickets to their home turf. How to enter: - Like this post - Follow @airnz and @huckberry - Tag a friend you’d bring (every tag counts as an extra entry) This giveaway ends on 3/17 at 11:59PM PT. So if a change of scenery (with some of the best scenery in the world) is calling to you, enter now. For terms and conditions, hit the link in our bio.
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huckberry
🇳🇿GIVEAWAY🇳🇿 From the one-of-a-kind landscapes to the unbelievable hospitality, our latest adventure to New Zealand was too good to keep to ourselves. That’s why we’re partnering up with @airnz to give away TWO roundtrip Premium Economy tickets to their home turf. How to enter: - Like this post - Follow @airnz and @huckberry - Tag a friend you’d bring (every tag counts as an extra entry) This giveaway ends on 3/17 at 11:59PM PT. So if a change of scenery (with some of the best scenery in the world) is calling to you, enter now. For terms and conditions, hit the link in our bio.
New Zealand might be Middle Earth in the movies—but, as the crew found out, its one-of-a-kind beauty is anything but fiction. Dropping 2/27.
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huckberry
New Zealand might be Middle Earth in the movies—but, as the crew found out, its one-of-a-kind beauty is anything but fiction. Dropping 2/27.

Huckberry (@huckberry) Instagram Stats & Analytics

Huckberry (@huckberry) has 617K Instagram followers with a 1.81% engagement rate over the past 12 months. Across 681 posts, Huckberry received 441K total likes and 8.42M impressions, averaging 1.13K likes per post. This page tracks Huckberry's performance metrics, top content, and engagement trends — updated daily.

Huckberry (@huckberry) Instagram Analytics FAQ

How many Instagram followers does Huckberry have?+
Huckberry (@huckberry) has 617K Instagram followers as of February 2026.
What is Huckberry's Instagram engagement rate?+
Huckberry's Instagram engagement rate is 1.81% over the last 12 months, based on 681 posts.
How many likes does Huckberry get on Instagram?+
Huckberry received 441K total likes across 681 posts in the last year, averaging 1.13K likes per post.
How many Instagram impressions does Huckberry get?+
Huckberry's Instagram content generated 8.42M total impressions over the last 12 months.