instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
24.6M
impressions
1.38B
likes
49.3M
comments
169K
posts
1.25K
engagement
2.81%
emv
$40.2M
Avg. per post
1.93M

Key Metrics

Distributions

Top Content

this King Kylie Collection is truly for you!!! 💋 you’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here.. 10 years later! without your support. I’ve seen all your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old! .. and that’s why I posted that tweet back in 2022. I wanted to give you exactly what you’ve been waiting for. from the bottom of my heart, thank you for being on this journey with me. I hope this collection makes you as happy as you’ve made me. King Kylie Collection launches October 18. 👑 12PM PST KYLIECOSMETICS.COM
88.4M
3.53M
10.3K
4mo ago
kyliecosmetics
this King Kylie Collection is truly for you!!! 💋 you’re the reason my biggest cosmetic dreams came true, and I wouldn’t be here.. 10 years later! without your support. I’ve seen all your messages asking for a King Kylie collection, the fearless era that had a dream at just 17 years old! .. and that’s why I posted that tweet back in 2022. I wanted to give you exactly what you’ve been waiting for. from the bottom of my heart, thank you for being on this journey with me. I hope this collection makes you as happy as you’ve made me. King Kylie Collection launches October 18. 👑 12PM PST KYLIECOSMETICS.COM
found my phone from 2016 🥹 I can’t believe i never posted these!!! The King Kylie Collection launches tomorrow at 12PM PT on kyliecomsetics.com
72.4M
2.9M
4.44K
4mo ago
kyliecosmetics
found my phone from 2016 🥹 I can’t believe i never posted these!!! The King Kylie Collection launches tomorrow at 12PM PT on kyliecomsetics.com
introducing our NEW hybrid blush 🩷 a first of its kind formula that melts into the skin like a cream but has the soft-focus, smoothing effect of a powder. it’s silky, airy, and weightless with a suede-like texture and up to 12 hours of wear. coming 5.20 in 8 stunning shades! @kyliecosmetics
50.9M
2.04M
3.45K
9mo ago
kyliecosmetics
introducing our NEW hybrid blush 🩷 a first of its kind formula that melts into the skin like a cream but has the soft-focus, smoothing effect of a powder. it’s silky, airy, and weightless with a suede-like texture and up to 12 hours of wear. coming 5.20 in 8 stunning shades! @kyliecosmetics
your valentine in a bottle. my new fragrance Cosmic Intense is a deeper, more seductive take on Cosmic.. rich, warm, and addictive. launching Jan 21 on kyliecosmetics.com just in time for Valentine’s Day ❤️‍🔥 @theofficialselfridges 1.21 @ultabeauty 1.25 @sephoracanada 1.25 @douglas_cosmetics 1.26
40.7M
1.63M
3.23K
1mo ago
kyliecosmetics
your valentine in a bottle. my new fragrance Cosmic Intense is a deeper, more seductive take on Cosmic.. rich, warm, and addictive. launching Jan 21 on kyliecosmetics.com just in time for Valentine’s Day ❤️‍🔥 @theofficialselfridges 1.21 @ultabeauty 1.25 @sephoracanada 1.25 @douglas_cosmetics 1.26
say hello to your summer blush essential 🩷 our NEW first of its kind hybrid blush formula comes in 8 shades including the redefined classic, winter kissed 2.0 🎀 for the blush girlies. coming 5.20
40.1M
1.6M
3.19K
9mo ago
kyliecosmetics
say hello to your summer blush essential 🩷 our NEW first of its kind hybrid blush formula comes in 8 shades including the redefined classic, winter kissed 2.0 🎀 for the blush girlies. coming 5.20
glossy meets lip kits 👄  a NEW take on our iconic lip kit featuring a supple kiss glaze and a contrasting precision pout lip liner for glossy, defined lips. the glossy lip kit will be available in six shades on 6.24 🩷 kyliecosmetics.com
37.1M
1.22M
7.54K
8mo ago
kyliecosmetics
glossy meets lip kits 👄  a NEW take on our iconic lip kit featuring a supple kiss glaze and a contrasting precision pout lip liner for glossy, defined lips. the glossy lip kit will be available in six shades on 6.24 🩷 kyliecosmetics.com
the lip kit that started it all, now with a glossy finish 🩷 introducing our NEW glossy lip kit 👄 each kit features a supple kiss glaze and a contrasting precision pout lip liner. sculpt and define with the liner then top it off with mirror like shine. coming 6.24! @kyliecosmetics
28.9M
1.16M
3.47K
8mo ago
kyliecosmetics
the lip kit that started it all, now with a glossy finish 🩷 introducing our NEW glossy lip kit 👄 each kit features a supple kiss glaze and a contrasting precision pout lip liner. sculpt and define with the liner then top it off with mirror like shine. coming 6.24! @kyliecosmetics
ARE YOU READY?!!! LA!!!! WHERE IT ALL STARTED!!! FIRST OFFICIAL POP UP IN 7 YEARS TO CELEBRATE 10 YEARS OF KYLIE COSMETICS!!!!! @kyliecosmetics
27.8M
1.11M
1.71K
4mo ago
kyliecosmetics
ARE YOU READY?!!! LA!!!! WHERE IT ALL STARTED!!! FIRST OFFICIAL POP UP IN 7 YEARS TO CELEBRATE 10 YEARS OF KYLIE COSMETICS!!!!! @kyliecosmetics
cosmic 2.0 is now available at @douglas_cosmetics in Europe! ☄️🤍
27.7M
1.11M
1.57K
11mo ago
kyliecosmetics
cosmic 2.0 is now available at @douglas_cosmetics in Europe! ☄️🤍
one more surprise coming…
26.8M
1.07M
1.81K
4mo ago
kyliecosmetics
one more surprise coming…
it wouldn’t be a 10 year celebration without honoring the era that started it all. 🖤 introducing our king kylie eyeshadow palette featuring shimmery, multidimensional shades inspired by kylie’s iconic hair colors 👑 coming 10.18 to kyliecosmetics.com and our LA pop up, 10.21 to ulta.com and 11.02 to @ultabeauty stores!
25M
999K
1.63K
4mo ago
kyliecosmetics
it wouldn’t be a 10 year celebration without honoring the era that started it all. 🖤 introducing our king kylie eyeshadow palette featuring shimmery, multidimensional shades inspired by kylie’s iconic hair colors 👑 coming 10.18 to kyliecosmetics.com and our LA pop up, 10.21 to ulta.com and 11.02 to @ultabeauty stores!
who takes longer to get ready?? you in 2015 or 2025? ✨🖤 shop the king kylie collection now on ulta.com and limited stock left on kyliecosmetics.com! coming to @ultabeauty stores 10.29 👑
22.7M
915K
1.94K
3mo ago
kyliecosmetics
who takes longer to get ready?? you in 2015 or 2025? ✨🖤 shop the king kylie collection now on ulta.com and limited stock left on kyliecosmetics.com! coming to @ultabeauty stores 10.29 👑
glossy lip kits drop tomorrow 6.24 9AM PT kyliecosmetics.com @kyliecosmetics
19.2M
526K
1.8K
8mo ago
kyliecosmetics
glossy lip kits drop tomorrow 6.24 9AM PT kyliecosmetics.com @kyliecosmetics
MY NEW HYBRID BLUSH JUST DROPPED on kyliecosmetics.com <33 @kyliecosmetics
19.2M
766K
1.85K
9mo ago
kyliecosmetics
MY NEW HYBRID BLUSH JUST DROPPED on kyliecosmetics.com <33 @kyliecosmetics
you are exactly who you think you are.. 👑⁠ ⁠ the king kylie collection coming 10.18!
17M
889K
2.06K
4mo ago
kyliecosmetics
you are exactly who you think you are.. 👑⁠ ⁠ the king kylie collection coming 10.18!
same universe, more vanilla ❤️‍🔥 the third fragrance in the cosmic universe is creamier, warmer, and just as addictive as the original. cosmic intense coming 1.21 on kyliecosmetics.com and to @ultabeauty 1.25! 💫
16.7M
666K
2.66K
1mo ago
kyliecosmetics
same universe, more vanilla ❤️‍🔥 the third fragrance in the cosmic universe is creamier, warmer, and just as addictive as the original. cosmic intense coming 1.21 on kyliecosmetics.com and to @ultabeauty 1.25! 💫
glossy lip kits coming 6.24 kyliecosmetics.com 🎀
16.6M
317K
7.34K
8mo ago
kyliecosmetics
glossy lip kits coming 6.24 kyliecosmetics.com 🎀
KING KYLIE collection coming 10.18 🖤 glam details: - skin tint blurring elixir in ‘5n’ - power plush concealer in ‘4.5c’ + ‘4wn’ - hybrid blush in ‘summer sorbet’ - NEW loose powder highlight in ‘3 strikes’ - NEW king kylie eyeshadow palette - kylash mascara - NEW matte lip kit lip liner in ‘dead of knight’ - NEW supple kiss lip glaze in ‘she’s back’
16.2M
648K
1.09K
4mo ago
kyliecosmetics
KING KYLIE collection coming 10.18 🖤 glam details: - skin tint blurring elixir in ‘5n’ - power plush concealer in ‘4.5c’ + ‘4wn’ - hybrid blush in ‘summer sorbet’ - NEW loose powder highlight in ‘3 strikes’ - NEW king kylie eyeshadow palette - kylash mascara - NEW matte lip kit lip liner in ‘dead of knight’ - NEW supple kiss lip glaze in ‘she’s back’
you’ll have what we’re having soon 😉
15.9M
467K
1.36K
3w ago
kyliecosmetics
you’ll have what we’re having soon 😉
summer just got sweeter 🍑💋 we’ve teamed up with @vanleeuwenicecream to create a limited-edition summer sorbet inspired by the launch of our peach mango lip butter, and we’re popping up in NYC to celebrate! 🥭🍧 this Thursday, July 10 ONLY, come try our special edition sorbet flavor at the Van Leeuwen Tribeca location. the first 200 people will get a free scoop plus free peach mango lip butter! 📍 310 greenwich st, tribeca 🗓 thursday, july 10 ⏰ store opens 11am one day only. limited scoops. don’t miss it 🤍
15.4M
241K
939
7mo ago
kyliecosmetics
summer just got sweeter 🍑💋 we’ve teamed up with @vanleeuwenicecream to create a limited-edition summer sorbet inspired by the launch of our peach mango lip butter, and we’re popping up in NYC to celebrate! 🥭🍧 this Thursday, July 10 ONLY, come try our special edition sorbet flavor at the Van Leeuwen Tribeca location. the first 200 people will get a free scoop plus free peach mango lip butter! 📍 310 greenwich st, tribeca 🗓 thursday, july 10 ⏰ store opens 11am one day only. limited scoops. don’t miss it 🤍

Kylie Cosmetics (@kyliecosmetics) Instagram Stats & Analytics

Kylie Cosmetics (@kyliecosmetics) has 24.6M Instagram followers with a 2.81% engagement rate over the past 12 months. Across 1.25K posts, Kylie Cosmetics received 49.3M total likes and 496M impressions, averaging 68.7K likes per post. This page tracks Kylie Cosmetics's performance metrics, top content, and engagement trends — updated daily.

Kylie Cosmetics (@kyliecosmetics) Instagram Analytics FAQ

How many Instagram followers does Kylie Cosmetics have?+
Kylie Cosmetics (@kyliecosmetics) has 24.6M Instagram followers as of February 2026.
What is Kylie Cosmetics's Instagram engagement rate?+
Kylie Cosmetics's Instagram engagement rate is 2.81% over the last 12 months, based on 1.25K posts.
How many likes does Kylie Cosmetics get on Instagram?+
Kylie Cosmetics received 49.3M total likes across 1.25K posts in the last year, averaging 68.7K likes per post.
How many Instagram impressions does Kylie Cosmetics get?+
Kylie Cosmetics's Instagram content generated 496M total impressions over the last 12 months.