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followers
13.5M
impressions
579M
likes
20.0M
comments
193K
posts
746
engagement
3.17%
emv
$16.8M
Average per post
776K
Key Metrics
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monthly
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44.4M
219K
1.75K
6mo ago
fentybeauty
This Soft'Lit shade match is Fenty kiss 💋
@onella_am is servin' complexion perfection with Soft'Lit Naturally Luminous Foundation in shades '110' and '420' applied with the 145 Foundation Brush 🪄 This medium to buildable coverage, longwear formula delivers a soft glow that hydrates without the shine and lasts all day 💖
Find your shade match at @ultabeauty, @sephora, @sephoracanada, @kohls #sephoraxkohls, fentybeauty.com & globally! ✨
12.5M
498K
1.00K
1mo ago
fentybeauty
Today we celebrate all women. Those who lead with strength, create their own paths, and lift others as they rise. Our founder, @badgalriri, has always shown us what that looks like, through her vision, her voice, and the love she pours into everything she builds.
To the women shaping the world, redefining beauty for all, raising the next generation, and rewriting the rules every day—this one’s for you. 💫
Happy International Women’s Day. 💐❤️
9.01M
52.2K
726
4mo ago
fentybeauty
Low battery, big 30% OFF savings 💖
Cyber Monday is on + poppin’ so use code SOCIALVIP at checkout to secure 30% OFF all your Fenty Beauty faves at fentybeauty.com 📱
What are you checking off your wishlists, Fenty Fam? 👀
7.47M
299K
1.09K
11mo ago
fentybeauty
FINE & DANDY 😮💨 Save this post for all the tea on @badgalriri’s glam + shop the look at #Sephora ⬇️
SKIN
#PreShowGlow 10% AHA Treatment
#FatWater Milky Toner-Essence
#HydraVizor Moisturizer SPF 30
#PlushPuddin Lip Mask
#ButtaDrop Body Cream
COMPLEXION
#SoftLit Luminous Foundation in ‘315’ applied with the 145 foundation brush
We’re Even #FentyConcealer in ‘300N’
#MatchStix Contour Skinstick in ‘Mocha’
#FentyCheeks Suede Powder Blush in ‘Lolly Poppy’
#Invisimatte Instant Setting + Blotting Powder
EYES
#HellaThicc Volumizing Mascara in ‘Cuz I’m Black’
#FlyLiner in ‘Cuz I’m Black’
#Shadowstix in ‘Cumin Get It’
LIPS
#TracedOut Pencil Lip Liner in ‘Extra Thigh’
#GlossBombStix Shimmer in ‘Fu$$y’
HAIR
The #ProtectiveType 5-in-1 Heat Protectant Styler
The #ControllingType Hair-Thickening Edge Control Gel
The #SideStick 3-in-1 Edge Styling Tool
7.29M
270K
2.31K
3mo ago
fentybeauty
@badgalriri stays settin’ the standard. ❤️🔥
Our award-winning You Mist Makeup-Extending Setting Spray is the skin-loving, beauty bestie that makes your makeup last all day. 🏆
⏰ Extends makeup wear up to 12 hours
💦 Waterproof, humidity, sweat, and transfer resistant
🛡️ Provides a shield effect against pollution
🚫 Alcohol and fragrance free
🌱 Wild Thyme Extract provides all-day hydration
Shop You Mist now at @ultabeauty, @sephora, @sephoracanada, @kohls #sephoraxkohls, @bootsuk and fentybeauty.com!
7.14M
286K
940
9mo ago
fentybeauty
@badgalriri is serving 90’s glam for the AWGE Fashion Show 🖤
Get Rihanna’s Look ⤵️
MAKEUP
#SoftLit Luminous Foundation in ‘315’ applied with the 145 foundation brush
We’re Even #FentyConcealer in ‘300N’
#MatchStix Contour Skinstick in ‘Mocha’
#TracedOut Pencil Lip Liner in ‘I Woodn’t’
#FentyIcon Lipstick in ‘Pose Queen’
#GlossBomb in ‘Fu$$y’
#CheeksOut Cream Blush in ‘Petal Poppin’
#Invisimatte Instant Setting & Blotting Powder
SKIN
#PreShowGlow 10% AHA Treatment
#FatWater Milky Toner-Essence
#HydraVizor Moisturizer SPF 30
HAIR
The #ProtectiveType 5-in-1 Heat Protectant Styler
The #ClearThinker Clarifying Shampoo
The #RichOne Moisture Repair Conditioner
Glam: @artbyhector
Hair: @yusefhairnyc and @naphiisbeautifulhair
7.03M
104K
385
8mo ago
fentybeauty
A lip combo that belongs in a museum ✨🖼️🫦
To celebrate #NationalLipstickDay, @marissaasalart perfectly captured the beauty of @london.fame's Gloss Bomb Oil lip look in an oil painting 🎨 Featuring shade 'Miss Jellyfish' paired with Trace'd Out Lip Liner in 'Extra Thigh' 💖
6.51M
45.1K
391
8mo ago
fentybeauty
✈️ All aboard! Fenty Beauty + Fenty Skin have arrived @tirabeauty 🇮🇳✨
6.37M
296K
979
11mo ago
fentybeauty
Get your lashes on extra & thicc like @amberhollyregel 💋
🤍 Hella Extra Mascara-Boosting Lash Primer features an ultra-creamy formula with plant-based fatty acids giving love to lashes to keep 'em feeling nourished & conditioned while extending mascara wear & decreasing flaking and smudging
🤎 Hella Thicc Volumizing Mascara in 'Let'z Be Blunt' delivers hella big, hella bold & hella thicc lashes with it's tapered brush and ultra-creamy formula that's sweat-, humidity-, & transfer-resistant
The Hella Thicc lineup is ✨BACK IN STOCK✨ at fentybeauty.com and @ultabeauty so run to cop your new fave lash duo asap 🫶🏻🫶🏿🫶🏽
5.86M
235K
1.25K
6mo ago
fentybeauty
Congratulations to our Queen and princess 💕
5.38M
95.5K
1.34K
7mo ago
fentybeauty
See why you voted Gloss Bomb ‘The Best Lip Gloss’ in the @Allure Reader’s Choice Awards ⤵️
✔️Packed with Peptide, Shea Butter + Vitamin E
👄 Strengthens your lips' moisture barrier
💗 20,000+ ⭐⭐⭐⭐⭐ reviews
Cop @badgalriri’s fave combos at @sephora!
Rihanna wears:
Gloss Bomb in ‘Fu$$y’ + Trace'd Out Lip Liner in ‘Thugz Blush Too’
Gloss Bomb Stix in ‘Blaz’d Donut’ + Trace'd Out Lip Liner in ‘Pnut Butta’
Gloss Bomb Heat in 'Hot Cherry' + Trace'd Out Lip Liner in 'Bored Heaux'
Gloss Bomb in ‘Hot Chocolit’ + Trace'd Out Lip Liner in ‘Brown’d Out’
Gloss Bomb in the NEW ‘Grape Splash’ + Trace'd Out Lip Liner in ‘Riri’
5.20M
18.7K
183
8mo ago
fentybeauty
It’s official: @fentybeauty + @fentyskin have landed @sephora_India 🇮🇳 Let’s GO!
5.07M
203K
1.63K
2mo ago
fentybeauty
@badgalriri debuts our NEW unreleased shade of Trace’d Out Lip Liner at PaRIH fashion week👀✨ Paired with Stunna Paint in ‘RiRi’+ with Fenty Treatz Lip Oil in ‘Barbados Cherry’💄🫦
📸 @diggzy
💄 @artbyhector
4.98M
114K
1.17K
4mo ago
fentybeauty
How we’re showing up to every festive function: ✨💫💎
Drip yourself out in the iconic pure platinum sparkle you know & love with Diamond Bomb ⤵️
💍 Diamond Bomb All-Over Highlighter in ‘How Many Carats?!’ is a superfine glittering veil highlighter that leaves skin diamond-dusted in show stopping sparkle
💍 Gloss Bomb Shimmer Stix in ‘How Many Carats?!’ is a buildable + shimmering lip gloss stick packed with Squalane, Vitamin E and Shea Butter, locking in moisture for up to 8 hours 🫦
Shop Diamond Bomb at @sephora, @sephoracanada, @kohls, @ultabeauty and fentybeauty.com!
📸: @miabgalvan
4.66M
138K
792
4mo ago
fentybeauty
Hot Chocolit with a side of shimmer ☕️✨
‘Tis the season of yummy, sparkly hot cocoa lips 🍫 @miabgalvan is dipping into this gorgeous chocolate Fenty lip combo that’s perfect for your festive night outs ⤵️
🤎 Trace’d Out Lip Liner in ‘Bored Heaux’
🤎 Gloss Bomb Shimmer Stix in ‘Hot Chocolit’
Shop this delicious combo at @sephora, @sephoracanada, @kohls #sephoraxkohls, @ultabeauty, fentybeauty.com and globally!
4.65M
186K
999
3mo ago
fentybeauty
Eyes and lips are on the menu. 💋
@badgalriri wears Trace’d Out Lip Liner in ‘Extra Thigh’ paired with @fentyskin Treatz Hydrating + Strengthening Lip Oil in ‘Black Cherry,’ Fine Linez Lash Line-Enhancing Eyeliner in ‘Cuz I’m Black.’
Cop Rihanna’s look now globally at @sephora! 🛒
📸 @diggzy
💄 Makeup by @artbyhector
✨ Hair by @yusefhairnyc
4.58M
433K
2.06K
9mo ago
fentybeauty
We’re seeing double 👀 @badgalriri and Smurfette spotted together at the @smurfsmovie World Premiere in Brussels 🩵💙
Get Rihanna's Look ⤵️
SKIN
#PreShowGlow 10% AHA Treatment
#CherryDub BHA Toner
#HydraVizor Moisturizer SPF 30
#PlushPuddin Lip Mask in 'Barbados Cherry'
#ButtaDrop Mini Shimmering Body Cream in ‘Smurfberry’
MAKEUP
#ProFiltr Soft Matte Foundation in '315'
#ProFiltr Instant Retouch Concealer in '300'
#MatchStix Contour Skinstick in 'Truffle'
#SunStalkr Instant Warmth Bronzer in ‘Bajan Gyal’
#Killawatt Highlighter in ‘Mean Money/Hu$tla Baby’
#Killawatt Highlighter in ‘Afternoon Snack/Mo’ Hunny’
#Shadowstix Eyeshadow Stick in ‘In Big Truffle’
#Flyliner Liquid Eyeliner in 'Cuz I’m Black'
#TracedOut Pencil Lip Liner in 'I Woodn't'
#Gloss Bomb Universal Lip Luminizer in 'Fu$$y'
HAIR
The #ClearThinker Clarifying Shampoo
The #RichOne Moisture Repair Conditioner
The #ControllingType Hair-Thickening Edge Control
Glam: @artbyhector
Hair: @yusefhairnyc and @naphiisbeautifulhair
4.51M
180K
348
11mo ago
fentybeauty
‘Cause no one does iconic mama tings like MUVA @badgalriri ❤️🔥
We’re showin’ up with nothing but love today for our one n’ only CEO and founder Rihanna 💛 Happy Mother’s Day to all the mamas, pet mamas, and mother figures out there making the world go round ✨
📸 @diggzy
4.49M
180K
619
11mo ago
fentybeauty
Our founder and CEO @badgalriri’s first Monday in May glam throughout the years. Which look is ya fave?
4.32M
240K
2.12K
3mo ago
fentybeauty
Introducing Fine Linez Lash Line-Enhancing Eyeliner — This is your NEW lash line-enhancing go-to that amplifies, defines + brightens ✨ Pair with Hella Thicc Mascara to get Rihanna’s ultimate eye.
“Fine Linez is your mascara’s new best friend – that little extra step that makes your eyes come alive. Whether you’re tightlining or brightening, it’s the detail that pulls your whole look together.” - @badgalriri
Shop Fine Linez NOW at @sephora, @ultabeauty, fentybeauty.com & globally 🖤
FENTY BEAUTY BY RIHANNA (@fentybeauty) Instagram Stats & Analytics
FENTY BEAUTY BY RIHANNA (@fentybeauty) has 13.5M Instagram followers with a 3.17% engagement rate over the past 12 months. Across 746 posts, FENTY BEAUTY BY RIHANNA received 20.0M total likes and 368M impressions, averaging 26.8K likes per post. This page tracks FENTY BEAUTY BY RIHANNA's performance metrics, top content, and engagement trends — updated daily.
FENTY BEAUTY BY RIHANNA (@fentybeauty) Instagram Analytics FAQ
How many Instagram followers does FENTY BEAUTY BY RIHANNA have?+
FENTY BEAUTY BY RIHANNA (@fentybeauty) has 13.5M Instagram followers as of April 2026.
What is FENTY BEAUTY BY RIHANNA's Instagram engagement rate?+
FENTY BEAUTY BY RIHANNA's Instagram engagement rate is 3.17% over the last 12 months, based on 746 posts.
How many likes does FENTY BEAUTY BY RIHANNA get on Instagram?+
FENTY BEAUTY BY RIHANNA received 20.0M total likes across 746 posts in the last 12 months, averaging 26.8K likes per post.
How many Instagram impressions does FENTY BEAUTY BY RIHANNA get?+
FENTY BEAUTY BY RIHANNA's Instagram content generated 368M total impressions over the last 12 months.