instagram analytics
Last Year02/07/25 - 02/07/26
Comparable Performance:
followers
8.59M
impressions
1.4B
likes
49.2M
comments
575K
posts
860
engagement
2.84%
emv
$41M
Avg. per post
2.21M

Key Metrics

Distributions

Top Content

we heard 2026 is the new 2016 @selenagomez
34M
1.36M
6.78K
3w ago
rarebeauty
we heard 2026 is the new 2016 @selenagomez
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛 Tag your bestie and what you’re cheers-ing to this weekend below.
27.9M
1.11M
2.92K
3mo ago
rarebeauty
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛 Tag your bestie and what you’re cheers-ing to this weekend below.
With so many Soft Pinch Liquid Blush shades to play with, why stop at one? 💕
24M
230K
641
4mo ago
rarebeauty
With so many Soft Pinch Liquid Blush shades to play with, why stop at one? 💕
my blush 3 seconds after I place a @sephora order
19.3M
278K
741
1mo ago
rarebeauty
my blush 3 seconds after I place a @sephora order
From all of us, the biggest congratulations to our Founder @selenagomez on her wedding day. 🤍💍 Your kindness and vision inspires us every day, and we couldn’t be happier to celebrate this milestone with you. Love you, Sel!
17.3M
692K
2.78K
4mo ago
rarebeauty
From all of us, the biggest congratulations to our Founder @selenagomez on her wedding day. 🤍💍 Your kindness and vision inspires us every day, and we couldn’t be happier to celebrate this milestone with you. Love you, Sel!
You asked, we delivered 💖 These were the most requested shades from our community, and they’re finally here. Soft Pinch Liquid Blush is now available in three NEW shades: Adore (bright pink) Spirited (midtone violet) Resilience (warm chestnut) The blush that makes a difference. Now available on @sephora.
14.4M
253K
1.2K
4mo ago
rarebeauty
You asked, we delivered 💖 These were the most requested shades from our community, and they’re finally here. Soft Pinch Liquid Blush is now available in three NEW shades: Adore (bright pink) Spirited (midtone violet) Resilience (warm chestnut) The blush that makes a difference. Now available on @sephora.
Your makeup routine’s not over until Rare Eau de Parfum is in it. 🌸 ✨ #rarerountine by @hungvanngo Positive Light SPF Tinted Moisturizer (24N) Positive Light Undereye Brightener (Light) True to Myself Tinted Pressed Finishing Powder (Opal) Warm Wishes Effortless Bronzer Stick (On the Horizon) Soft Pinch Liquid Contour (Solace) Soft Pinch Matte Bouncy Blush (Worth) Give Yourself Grace Eyeshadow Palette (Love) Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner (Brown & Black) Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil (Cool Brown) Kind Words Matte Lip Liner (Wise) Positive Light Luminizing Lip Gloss (Dazzle) Spritz of Rare Eau de Parfum 🤍
13.5M
538K
3.14K
5mo ago
rarebeauty
Your makeup routine’s not over until Rare Eau de Parfum is in it. 🌸 ✨ #rarerountine by @hungvanngo Positive Light SPF Tinted Moisturizer (24N) Positive Light Undereye Brightener (Light) True to Myself Tinted Pressed Finishing Powder (Opal) Warm Wishes Effortless Bronzer Stick (On the Horizon) Soft Pinch Liquid Contour (Solace) Soft Pinch Matte Bouncy Blush (Worth) Give Yourself Grace Eyeshadow Palette (Love) Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner (Brown & Black) Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil (Cool Brown) Kind Words Matte Lip Liner (Wise) Positive Light Luminizing Lip Gloss (Dazzle) Spritz of Rare Eau de Parfum 🤍
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born — a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.
13M
520K
2.19K
3mo ago
rarebeauty
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born — a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.
Happiest birthday to our Founder @selenagomez. Grateful to be on this journey with you in creating a safe and welcoming space. To many more memories and moments that feel rare. 🤍 — Five years ago today Selena launched the Rare Impact Fund with one goal: to help young people feel seen, supported, and cared for. Since then, The Rare Impact Fund has reached over 2 million young people globally and supported 30 incredible nonprofit organizations delivering mental health services and education where it’s needed most.  But this is just the beginning.  To celebrate this milestone, The Rare Impact Fund is launching its first-ever Giving Circle – where people can come together, pool their resources, and support organizations doing life-changing work.   It’s about believing in the power of community to create lasting change. Let’s build a future where every young person has the mental health support they deserve. Learn more with the link in profile.
12.1M
485K
5.34K
6mo ago
rarebeauty
Happiest birthday to our Founder @selenagomez. Grateful to be on this journey with you in creating a safe and welcoming space. To many more memories and moments that feel rare. 🤍 — Five years ago today Selena launched the Rare Impact Fund with one goal: to help young people feel seen, supported, and cared for. Since then, The Rare Impact Fund has reached over 2 million young people globally and supported 30 incredible nonprofit organizations delivering mental health services and education where it’s needed most.  But this is just the beginning.  To celebrate this milestone, The Rare Impact Fund is launching its first-ever Giving Circle – where people can come together, pool their resources, and support organizations doing life-changing work.   It’s about believing in the power of community to create lasting change. Let’s build a future where every young person has the mental health support they deserve. Learn more with the link in profile.
studied by me HA
11.5M
150K
553
6mo ago
rarebeauty
studied by me HA
Made a mood board for the weekend and these are the only pics on it... We’re logging off for our monthly digital detox. Hope you join us and see ya Monday!
11.3M
454K
977
11mo ago
rarebeauty
Made a mood board for the weekend and these are the only pics on it... We’re logging off for our monthly digital detox. Hope you join us and see ya Monday!
Congratulations to Founder @selenagomez on winning the 2025 @sagawards for Outstanding Performance by an Ensemble in a Comedy Series @onlymurdershulu. ❤️ Get her stunning #rareroutine by @hungvanngo: Positive Light Undereye Brightener in Light True to Myself Tinted Pressed Finishing Powder in Porcelain Warm Wishes Effortless Bronzer Stick in On the Horizon Soft Pinch Liquid Contour in Solace (also on the eyes!) Soft Pinch Matte Bouncy Blush in Happy Positive Light Liquid Luminizer in Mesmerize Positive Light Silky Touch Highlighter in Mesmerize Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner in Brown Brow Harmony Flexible Lifting Gel Brow Harmony Precision Pencil in Cool Brown Kind Words Matte Lipliner in Devoted Kind Words Matte Lipstick in Devoted 👗 @erinwalshstyle 💇‍♀️ @renatocampora 💅 @tombachik
11.1M
443K
2.18K
11mo ago
rarebeauty
Congratulations to Founder @selenagomez on winning the 2025 @sagawards for Outstanding Performance by an Ensemble in a Comedy Series @onlymurdershulu. ❤️ Get her stunning #rareroutine by @hungvanngo: Positive Light Undereye Brightener in Light True to Myself Tinted Pressed Finishing Powder in Porcelain Warm Wishes Effortless Bronzer Stick in On the Horizon Soft Pinch Liquid Contour in Solace (also on the eyes!) Soft Pinch Matte Bouncy Blush in Happy Positive Light Liquid Luminizer in Mesmerize Positive Light Silky Touch Highlighter in Mesmerize Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner in Brown Brow Harmony Flexible Lifting Gel Brow Harmony Precision Pencil in Cool Brown Kind Words Matte Lipliner in Devoted Kind Words Matte Lipstick in Devoted 👗 @erinwalshstyle 💇‍♀️ @renatocampora 💅 @tombachik
What dreams are made of. Which shade do you think is the most underrated? We’re trying to see somethin’....
10.9M
770K
1.92K
2mo ago
rarebeauty
What dreams are made of. Which shade do you think is the most underrated? We’re trying to see somethin’....
wait I think she’s onto something here 🤔
10.9M
127K
435
1mo ago
rarebeauty
wait I think she’s onto something here 🤔
She IS the moment!! 🤩 Founder @selenagomez stuns at the 2025 BAFTA Film Awards. Beyond proud of her nomination as Best Actress in a Supporting Role for her performance in @emiliaperezfilm. Get her red carpet #rareroutine by @hungvanngo ⬇️ - Soft Pinch Liquid Contour in Solace - Soft Pinch Liquid Blush in Happy - Soft Pinch Luminous Powder Blush in Cheer - Soft Pinch Tinted Lip Oil in Happy - Kind Words Matte Lip Liner in Wise - Kind Words Matte Lipstick in Humble - True to Myself Tinted Pressed Finishing Powder in Porcelain - Positive Light Tinted Moisturizer in 24N - Positive Light Under Eye Brightener in Light - Warm Wishes Effortless Bronzer Stick in On the Horizon - Positive Light Liquid Luminizer in Exhilarate - Perfect Strokes Universal Volumizing Mascara - Perfect Strokes Gel Eyeliner in Black - Brow Harmony Flexible Lifting Gel - Brow Harmony Precision Brow Pencil in Cool Brown 💄 @hungvanngo 👗 @erinwalshstyle 💇🏻‍♀️ @renatocampora assisted by @sinaia.campora 💅🏻 @tombachik
10.1M
403K
2.36K
11mo ago
rarebeauty
She IS the moment!! 🤩 Founder @selenagomez stuns at the 2025 BAFTA Film Awards. Beyond proud of her nomination as Best Actress in a Supporting Role for her performance in @emiliaperezfilm. Get her red carpet #rareroutine by @hungvanngo ⬇️ - Soft Pinch Liquid Contour in Solace - Soft Pinch Liquid Blush in Happy - Soft Pinch Luminous Powder Blush in Cheer - Soft Pinch Tinted Lip Oil in Happy - Kind Words Matte Lip Liner in Wise - Kind Words Matte Lipstick in Humble - True to Myself Tinted Pressed Finishing Powder in Porcelain - Positive Light Tinted Moisturizer in 24N - Positive Light Under Eye Brightener in Light - Warm Wishes Effortless Bronzer Stick in On the Horizon - Positive Light Liquid Luminizer in Exhilarate - Perfect Strokes Universal Volumizing Mascara - Perfect Strokes Gel Eyeliner in Black - Brow Harmony Flexible Lifting Gel - Brow Harmony Precision Brow Pencil in Cool Brown 💄 @hungvanngo 👗 @erinwalshstyle 💇🏻‍♀️ @renatocampora assisted by @sinaia.campora 💅🏻 @tombachik
ISILYF era is here 🖤 Get Founder @selenagomez’s latest #rareroutine by @hungvanngo: FACE Soft Pinch Liquid Contour in Solace Soft Pinch Matte Bouncy Blush in Hope Positive Light Liquid Luminizer in Mesmerize Positive Light Silky Touch Highlighter in Mesmerize Positive Light Undereye Brightener in Light Warm Wishes Effortless Bronzer Stick in On the Horizon True to Myself Tinted Pressed Finishing Powder in Porcelain EYES Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil in Cool Brown Soft Pinch Liquid Contour in Solace Perfect Strokes Gel Eyeliner in True Brown Perfect Strokes Universal Volumizing Mascara LIPS Kind Words Matte Lipliner in Wise Kind Words Matte Lipstick in Talented
9.91M
396K
2.63K
10mo ago
rarebeauty
ISILYF era is here 🖤 Get Founder @selenagomez’s latest #rareroutine by @hungvanngo: FACE Soft Pinch Liquid Contour in Solace Soft Pinch Matte Bouncy Blush in Hope Positive Light Liquid Luminizer in Mesmerize Positive Light Silky Touch Highlighter in Mesmerize Positive Light Undereye Brightener in Light Warm Wishes Effortless Bronzer Stick in On the Horizon True to Myself Tinted Pressed Finishing Powder in Porcelain EYES Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil in Cool Brown Soft Pinch Liquid Contour in Solace Perfect Strokes Gel Eyeliner in True Brown Perfect Strokes Universal Volumizing Mascara LIPS Kind Words Matte Lipliner in Wise Kind Words Matte Lipstick in Talented
Magic in a bottle. Soft Pinch Liquud Contour is available now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com 📷: selenafortune (X)
9.52M
381K
1.09K
11mo ago
rarebeauty
Magic in a bottle. Soft Pinch Liquud Contour is available now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com 📷: selenafortune (X)
From our Founder @selenagomez’s bag to yours: meet the Rare Beauty x @binkmade Perfect Pair. Two fan favorites, now in made-to-match shades. Say hello to Soft Pinch Liquid Blush and Bink Soft Pinch 27oz Day Bottle (cap + straw included). In the limited-edition shades: ​ 💖 Happy​ ​❤️ Grateful​ 🧡 Joy​ Purchase the pair or bottle solo. Available NOW exclusively on rarebeauty.com.
9.43M
377K
3.18K
4mo ago
rarebeauty
From our Founder @selenagomez’s bag to yours: meet the Rare Beauty x @binkmade Perfect Pair. Two fan favorites, now in made-to-match shades. Say hello to Soft Pinch Liquid Blush and Bink Soft Pinch 27oz Day Bottle (cap + straw included). In the limited-edition shades: ​ 💖 Happy​ ​❤️ Grateful​ 🧡 Joy​ Purchase the pair or bottle solo. Available NOW exclusively on rarebeauty.com.
Fleeting but felt deeply. Chasing dreams for the love of it. Times when you’ve truly felt seen and connected. It lingers, the memories that feel like home, and ones that are just for you. These are the Rare moments. Personal, powerful, and yours to hold. Make every moment Rare… and make it yours.
9.1M
364K
1.49K
6mo ago
rarebeauty
Fleeting but felt deeply. Chasing dreams for the love of it. Times when you’ve truly felt seen and connected. It lingers, the memories that feel like home, and ones that are just for you. These are the Rare moments. Personal, powerful, and yours to hold. Make every moment Rare… and make it yours.
My kitchen smells gooood👩‍🍳​ And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
9.07M
173K
2.16K
4d ago
rarebeauty
My kitchen smells gooood👩‍🍳​ And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.