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followers
8.63M
impressions
1.23B
likes
39.6M
comments
523K
posts
523
engagement
2.39%
emv
$35.1M
Average per post
2.35M
Key Metrics
Impressions
monthly
Distributions
Content
33.9M
1.36M
6.70K
7mo ago
rarebeauty
we heard 2026 is the new 2016 @selenagomez
29.5M
2.04M
13.8K
1mo ago
rarebeauty
People are always trying to make me blush.
Funny thing is, nobody ever can. Just @rarebeauty’s Soft Pinch Liquid Blush❤️
27.7M
1.11M
2.89K
10mo ago
rarebeauty
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛
Tag your bestie and what you’re cheers-ing to this weekend below.
27.4M
451K
9.97K
7mo ago
rarebeauty
My kitchen smells gooood👩🍳
And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
24.3M
232K
638
11mo ago
rarebeauty
With so many Soft Pinch Liquid Blush shades to play with, why stop at one? 💕
24.2M
378K
905
8mo ago
rarebeauty
my blush 3 seconds after I place a @sephora order
21.2M
849K
4.74K
6mo ago
rarebeauty
when we said 2016 was coming back, we meant it...
See you March 1.
17.2M
687K
2.73K
11mo ago
rarebeauty
From all of us, the biggest congratulations to our Founder @selenagomez on her wedding day. 🤍💍
Your kindness and vision inspires us every day, and we couldn’t be happier to celebrate this milestone with you. Love you, Sel!
17.1M
174K
1.33K
5mo ago
rarebeauty
just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭
Shop all 16 shades @sephora
16.6M
664K
3.76K
4mo ago
rarebeauty
We are sooo back.
Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look with NEW True to Myself Natural Matte Longwear Foundation.
Link in profile to watch now.
14.6M
254K
1.20K
11mo ago
rarebeauty
You asked, we delivered 💖
These were the most requested shades from our community, and they’re finally here.
Soft Pinch Liquid Blush is now available in three NEW shades:
Adore (bright pink)
Spirited (midtone violet)
Resilience (warm chestnut)
The blush that makes a difference. Now available on @sephora.
12.9M
516K
2.15K
10mo ago
rarebeauty
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more.
A note. A feeling. A moment to pause.
And from that, the Rare Reminder was born —
a way to carry kindness with you, one message at a time.
Because as beauty evolves, the way you show up for yourself lasts forever.
12.0M
147K
479
8mo ago
rarebeauty
wait I think she’s onto something here 🤔
11.6M
796K
2.04K
10mo ago
rarebeauty
What dreams are made of.
Which shade do you think is the most underrated? We’re trying to see somethin’....
9.65M
386K
1.74K
1mo ago
rarebeauty
A new beginning is calling📞✨
To celebrate Rare Beginnings Eau de Parfum, we sent a few special deliveries featuring a custom phone that opens to reveal our newest fine fragrance.
Available early only on the @sephora mobile app August 6.
9.59M
383K
2.51K
1mo ago
rarebeauty
You asked, we listened.
Every guy tried to make @ellabright blush. Only one succeeded.
Soft Pinch by Rare Beauty.
9.37M
375K
3.14K
11mo ago
rarebeauty
From our Founder @selenagomez’s bag to yours: meet the Rare Beauty x @binkmade Perfect Pair.
Two fan favorites, now in made-to-match shades. Say hello to Soft Pinch Liquid Blush and Bink Soft Pinch 27oz Day Bottle (cap + straw included). In the limited-edition shades:
💖 Happy
❤️ Grateful
🧡 Joy
Purchase the pair or bottle solo. Available NOW exclusively on rarebeauty.com.
8.24M
102K
1.76K
8mo ago
rarebeauty
Oh, you know… just casually warming things up for you 🙂↕️🤭🤎
Coming soon on January 15.
8.20M
140K
2.03K
8mo ago
rarebeauty
@selenagomez’s glow for the Golden Globes: Positive Light Silky Touch Highlighter in Mesmerize
@hungvanngo @renatocampora @erinwalshstyle #selenagomez #goldenglobes
7.81M
312K
1.22K
1mo ago
rarebeauty
The only blush worth falling for 🩷
Get Ella’s faves Soft Pinch Liquid Blush in Hope and Soft Pinch Lip Oil Stick in Muse.
@ellabright pictured wearing shade Hope on cheeks.
Rare Beauty by Selena Gomez (@rarebeauty) Instagram Stats & Analytics
Rare Beauty by Selena Gomez (@rarebeauty) has 8.63M Instagram followers with a 2.39% engagement rate over the past 12 months. Across 523 posts, Rare Beauty by Selena Gomez received 39.6M total likes and 588M impressions, averaging 75.7K likes per post. This page tracks Rare Beauty by Selena Gomez's performance metrics, top content, and engagement trends — updated daily.
Rare Beauty by Selena Gomez (@rarebeauty) Instagram Analytics FAQ
How many Instagram followers does Rare Beauty by Selena Gomez have?+
Rare Beauty by Selena Gomez (@rarebeauty) has 8.63M Instagram followers as of September 2026.
What is Rare Beauty by Selena Gomez's Instagram engagement rate?+
Rare Beauty by Selena Gomez's Instagram engagement rate is 2.39% over the last 12 months, based on 523 posts.
How many likes does Rare Beauty by Selena Gomez get on Instagram?+
Rare Beauty by Selena Gomez received 39.6M total likes across 523 posts in the last 12 months, averaging 75.7K likes per post.
How many Instagram impressions does Rare Beauty by Selena Gomez get?+
Rare Beauty by Selena Gomez's Instagram content generated 588M total impressions over the last 12 months.