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followers
8.64M
impressions
1.33B
likes
44.4M
comments
564K
posts
597
engagement
2.54%
emv
$38.4M
Average per post
2.23M

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Top Content

we heard 2026 is the new 2016 @selenagomez
34.1M
1.36M
6.76K
2mo ago
rarebeauty
we heard 2026 is the new 2016 @selenagomez
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛 Tag your bestie and what you’re cheers-ing to this weekend below.
27.8M
1.11M
2.91K
5mo ago
rarebeauty
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛 Tag your bestie and what you’re cheers-ing to this weekend below.
My kitchen smells gooood👩‍🍳​ And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
24.6M
411K
9.34K
1mo ago
rarebeauty
My kitchen smells gooood👩‍🍳​ And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
With so many Soft Pinch Liquid Blush shades to play with, why stop at one? 💕
24.3M
235K
645
6mo ago
rarebeauty
With so many Soft Pinch Liquid Blush shades to play with, why stop at one? 💕
my blush 3 seconds after I place a @sephora order
22.4M
336K
848
3mo ago
rarebeauty
my blush 3 seconds after I place a @sephora order
when we said 2016 was coming back, we meant it...​ See you March 1.
21.4M
854K
4.83K
1mo ago
rarebeauty
when we said 2016 was coming back, we meant it...​ See you March 1.
From all of us, the biggest congratulations to our Founder @selenagomez on her wedding day. 🤍💍 Your kindness and vision inspires us every day, and we couldn’t be happier to celebrate this milestone with you. Love you, Sel!
17.3M
691K
2.76K
6mo ago
rarebeauty
From all of us, the biggest congratulations to our Founder @selenagomez on her wedding day. 🤍💍 Your kindness and vision inspires us every day, and we couldn’t be happier to celebrate this milestone with you. Love you, Sel!
You asked, we delivered 💖 These were the most requested shades from our community, and they’re finally here. Soft Pinch Liquid Blush is now available in three NEW shades: Adore (bright pink) Spirited (midtone violet) Resilience (warm chestnut) The blush that makes a difference. Now available on @sephora.
14.6M
258K
1.22K
6mo ago
rarebeauty
You asked, we delivered 💖 These were the most requested shades from our community, and they’re finally here. Soft Pinch Liquid Blush is now available in three NEW shades: Adore (bright pink) Spirited (midtone violet) Resilience (warm chestnut) The blush that makes a difference. Now available on @sephora.
Your makeup routine’s not over until Rare Eau de Parfum is in it. 🌸 ✨ #rarerountine by @hungvanngo Positive Light SPF Tinted Moisturizer (24N) Positive Light Undereye Brightener (Light) True to Myself Tinted Pressed Finishing Powder (Opal) Warm Wishes Effortless Bronzer Stick (On the Horizon) Soft Pinch Liquid Contour (Solace) Soft Pinch Matte Bouncy Blush (Worth) Give Yourself Grace Eyeshadow Palette (Love) Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner (Brown & Black) Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil (Cool Brown) Kind Words Matte Lip Liner (Wise) Positive Light Luminizing Lip Gloss (Dazzle) Spritz of Rare Eau de Parfum 🤍
13.4M
537K
3.13K
7mo ago
rarebeauty
Your makeup routine’s not over until Rare Eau de Parfum is in it. 🌸 ✨ #rarerountine by @hungvanngo Positive Light SPF Tinted Moisturizer (24N) Positive Light Undereye Brightener (Light) True to Myself Tinted Pressed Finishing Powder (Opal) Warm Wishes Effortless Bronzer Stick (On the Horizon) Soft Pinch Liquid Contour (Solace) Soft Pinch Matte Bouncy Blush (Worth) Give Yourself Grace Eyeshadow Palette (Love) Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner (Brown & Black) Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil (Cool Brown) Kind Words Matte Lip Liner (Wise) Positive Light Luminizing Lip Gloss (Dazzle) Spritz of Rare Eau de Parfum 🤍
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born — a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.
13M
519K
2.19K
5mo ago
rarebeauty
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born — a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.
Happiest birthday to our Founder @selenagomez. Grateful to be on this journey with you in creating a safe and welcoming space. To many more memories and moments that feel rare. 🤍 — Five years ago today Selena launched the Rare Impact Fund with one goal: to help young people feel seen, supported, and cared for. Since then, The Rare Impact Fund has reached over 2 million young people globally and supported 30 incredible nonprofit organizations delivering mental health services and education where it’s needed most.  But this is just the beginning.  To celebrate this milestone, The Rare Impact Fund is launching its first-ever Giving Circle – where people can come together, pool their resources, and support organizations doing life-changing work.   It’s about believing in the power of community to create lasting change. Let’s build a future where every young person has the mental health support they deserve. Learn more with the link in profile.
12.1M
484K
5.33K
8mo ago
rarebeauty
Happiest birthday to our Founder @selenagomez. Grateful to be on this journey with you in creating a safe and welcoming space. To many more memories and moments that feel rare. 🤍 — Five years ago today Selena launched the Rare Impact Fund with one goal: to help young people feel seen, supported, and cared for. Since then, The Rare Impact Fund has reached over 2 million young people globally and supported 30 incredible nonprofit organizations delivering mental health services and education where it’s needed most.  But this is just the beginning.  To celebrate this milestone, The Rare Impact Fund is launching its first-ever Giving Circle – where people can come together, pool their resources, and support organizations doing life-changing work.   It’s about believing in the power of community to create lasting change. Let’s build a future where every young person has the mental health support they deserve. Learn more with the link in profile.
wait I think she’s onto something here 🤔
11.7M
141K
477
3mo ago
rarebeauty
wait I think she’s onto something here 🤔
studied by me HA
11.5M
150K
551
8mo ago
rarebeauty
studied by me HA
What dreams are made of. Which shade do you think is the most underrated? We’re trying to see somethin’....
11.5M
811K
2.03K
4mo ago
rarebeauty
What dreams are made of. Which shade do you think is the most underrated? We’re trying to see somethin’....
From our Founder @selenagomez’s bag to yours: meet the Rare Beauty x @binkmade Perfect Pair. Two fan favorites, now in made-to-match shades. Say hello to Soft Pinch Liquid Blush and Bink Soft Pinch 27oz Day Bottle (cap + straw included). In the limited-edition shades: ​ 💖 Happy​ ​❤️ Grateful​ 🧡 Joy​ Purchase the pair or bottle solo. Available NOW exclusively on rarebeauty.com.
9.42M
377K
3.17K
6mo ago
rarebeauty
From our Founder @selenagomez’s bag to yours: meet the Rare Beauty x @binkmade Perfect Pair. Two fan favorites, now in made-to-match shades. Say hello to Soft Pinch Liquid Blush and Bink Soft Pinch 27oz Day Bottle (cap + straw included). In the limited-edition shades: ​ 💖 Happy​ ​❤️ Grateful​ 🧡 Joy​ Purchase the pair or bottle solo. Available NOW exclusively on rarebeauty.com.
Fleeting but felt deeply. Chasing dreams for the love of it. Times when you’ve truly felt seen and connected. It lingers, the memories that feel like home, and ones that are just for you. These are the Rare moments. Personal, powerful, and yours to hold. Make every moment Rare… and make it yours.
9.08M
363K
1.48K
8mo ago
rarebeauty
Fleeting but felt deeply. Chasing dreams for the love of it. Times when you’ve truly felt seen and connected. It lingers, the memories that feel like home, and ones that are just for you. These are the Rare moments. Personal, powerful, and yours to hold. Make every moment Rare… and make it yours.
Oh, you know… just casually warming things up for you 🙂‍↕️🤭🤎 Coming soon on January 15.
8.2M
101K
1.75K
2mo ago
rarebeauty
Oh, you know… just casually warming things up for you 🙂‍↕️🤭🤎 Coming soon on January 15.
@selenagomez’s glow for the Golden Globes: Positive Light Silky Touch Highlighter in Mesmerize @hungvanngo @renatocampora @erinwalshstyle #selenagomez #goldenglobes
8.16M
141K
2.02K
2mo ago
rarebeauty
@selenagomez’s glow for the Golden Globes: Positive Light Silky Touch Highlighter in Mesmerize @hungvanngo @renatocampora @erinwalshstyle #selenagomez #goldenglobes
18 innings 🤝 Soft Pinch big congrats to our home team on the game 3 win 💙
7.72M
309K
372
5mo ago
rarebeauty
18 innings 🤝 Soft Pinch big congrats to our home team on the game 3 win 💙
Grammy nominated!! Congratulations to Founder @selenagomez and @itsbennyblanco 🩵 Head to the link in bio for our full Spotify playlist & what’s been on repeat all year.
7.51M
300K
1.03K
4mo ago
rarebeauty
Grammy nominated!! Congratulations to Founder @selenagomez and @itsbennyblanco 🩵 Head to the link in bio for our full Spotify playlist & what’s been on repeat all year.

Rare Beauty by Selena Gomez (@rarebeauty) Instagram Stats & Analytics

Rare Beauty by Selena Gomez (@rarebeauty) has 8.64M Instagram followers with a 2.54% engagement rate over the past 12 months. Across 597 posts, Rare Beauty by Selena Gomez received 44.4M total likes and 590M impressions, averaging 74.4K likes per post. This page tracks Rare Beauty by Selena Gomez's performance metrics, top content, and engagement trends — updated daily.

Rare Beauty by Selena Gomez (@rarebeauty) Instagram Analytics FAQ

How many Instagram followers does Rare Beauty by Selena Gomez have?+
Rare Beauty by Selena Gomez (@rarebeauty) has 8.64M Instagram followers as of April 2026.
What is Rare Beauty by Selena Gomez's Instagram engagement rate?+
Rare Beauty by Selena Gomez's Instagram engagement rate is 2.54% over the last 12 months, based on 597 posts.
How many likes does Rare Beauty by Selena Gomez get on Instagram?+
Rare Beauty by Selena Gomez received 44.4M total likes across 597 posts in the last 12 months, averaging 74.4K likes per post.
How many Instagram impressions does Rare Beauty by Selena Gomez get?+
Rare Beauty by Selena Gomez's Instagram content generated 590M total impressions over the last 12 months.