NewGet @rarebeauty's full report
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followers
8.63M
impressions
1.14B
likes
36.9M
comments
511K
posts
514
engagement
2.41%
emv
$32.7M
Average per post
2.22M

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Top Content

we heard 2026 is the new 2016 @selenagomez
33.9M
1.36M
6.69K
8mo ago
rarebeauty
we heard 2026 is the new 2016 @selenagomez
People are always trying to make me blush. Funny thing is, nobody ever can. Just @rarebeauty’s Soft Pinch Liquid Blush❤️
30.4M
2.09M
13.9K
2mo ago
rarebeauty
People are always trying to make me blush. Funny thing is, nobody ever can. Just @rarebeauty’s Soft Pinch Liquid Blush❤️
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛 Tag your bestie and what you’re cheers-ing to this weekend below.
27.7M
1.11M
2.88K
11mo ago
rarebeauty
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛 Tag your bestie and what you’re cheers-ing to this weekend below.
My kitchen smells gooood👩‍🍳​ And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
27.4M
450K
9.95K
8mo ago
rarebeauty
My kitchen smells gooood👩‍🍳​ And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
my blush 3 seconds after I place a @sephora order
24.2M
377K
904
9mo ago
rarebeauty
my blush 3 seconds after I place a @sephora order
when we said 2016 was coming back, we meant it...​ See you March 1.
21.2M
848K
4.74K
7mo ago
rarebeauty
when we said 2016 was coming back, we meant it...​ See you March 1.
just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭 Shop all 16 shades @sephora
17.2M
176K
1.34K
5mo ago
rarebeauty
just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭 Shop all 16 shades @sephora
We are sooo back. Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look with NEW True to Myself Natural Matte Longwear Foundation. Link in profile to watch now.
16.6M
664K
3.76K
5mo ago
rarebeauty
We are sooo back. Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look with NEW True to Myself Natural Matte Longwear Foundation. Link in profile to watch now.
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born — a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.
12.9M
516K
2.15K
11mo ago
rarebeauty
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born — a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.
wait I think she’s onto something here 🤔
12.0M
147K
479
9mo ago
rarebeauty
wait I think she’s onto something here 🤔
What dreams are made of. Which shade do you think is the most underrated? We’re trying to see somethin’....
11.6M
793K
2.03K
10mo ago
rarebeauty
What dreams are made of. Which shade do you think is the most underrated? We’re trying to see somethin’....
A new beginning is calling📞✨ To celebrate Rare Beginnings Eau de Parfum, we sent a few special deliveries featuring a custom phone that opens to reveal our newest fine fragrance. Available early only on the @sephora mobile app August 6.
9.65M
386K
1.74K
2mo ago
rarebeauty
A new beginning is calling📞✨ To celebrate Rare Beginnings Eau de Parfum, we sent a few special deliveries featuring a custom phone that opens to reveal our newest fine fragrance. Available early only on the @sephora mobile app August 6.
You asked, we listened. ​ Every guy tried to make @ellabright blush. Only one succeeded.​ Soft Pinch by Rare Beauty.​
9.58M
383K
2.51K
2mo ago
rarebeauty
You asked, we listened. ​ Every guy tried to make @ellabright blush. Only one succeeded.​ Soft Pinch by Rare Beauty.​
Oh, you know… just casually warming things up for you 🙂‍↕️🤭🤎 Coming soon on January 15.
8.24M
102K
1.76K
8mo ago
rarebeauty
Oh, you know… just casually warming things up for you 🙂‍↕️🤭🤎 Coming soon on January 15.
@selenagomez’s glow for the Golden Globes: Positive Light Silky Touch Highlighter in Mesmerize @hungvanngo @renatocampora @erinwalshstyle #selenagomez #goldenglobes
8.20M
140K
2.03K
8mo ago
rarebeauty
@selenagomez’s glow for the Golden Globes: Positive Light Silky Touch Highlighter in Mesmerize @hungvanngo @renatocampora @erinwalshstyle #selenagomez #goldenglobes
The only blush worth falling for 🩷 Get Ella’s faves Soft Pinch Liquid Blush in Hope and Soft Pinch Lip Oil Stick in Muse.​ @ellabright pictured wearing shade Hope on cheeks.
7.81M
312K
1.21K
2mo ago
rarebeauty
The only blush worth falling for 🩷 Get Ella’s faves Soft Pinch Liquid Blush in Hope and Soft Pinch Lip Oil Stick in Muse.​ @ellabright pictured wearing shade Hope on cheeks.
18 innings 🤝 Soft Pinch big congrats to our home team on the game 3 win 💙
7.62M
305K
368
11mo ago
rarebeauty
18 innings 🤝 Soft Pinch big congrats to our home team on the game 3 win 💙
Grammy nominated!! Congratulations to Founder @selenagomez and @itsbennyblanco 🩵 Head to the link in bio for our full Spotify playlist & what’s been on repeat all year.
7.46M
298K
1.02K
10mo ago
rarebeauty
Grammy nominated!! Congratulations to Founder @selenagomez and @itsbennyblanco 🩵 Head to the link in bio for our full Spotify playlist & what’s been on repeat all year.
Founder @selenagomez fits 🤝 Soft Pinch pinks
7.27M
291K
1.16K
3mo ago
rarebeauty
Founder @selenagomez fits 🤝 Soft Pinch pinks
just me and this Rare Eau de Parfum–inspired mocktail all weekend long 😌
7.24M
27.3K
379
7mo ago
rarebeauty
just me and this Rare Eau de Parfum–inspired mocktail all weekend long 😌

Rare Beauty by Selena Gomez (@rarebeauty) Instagram Stats & Analytics

Rare Beauty by Selena Gomez (@rarebeauty) has 8.63M Instagram followers with a 2.41% engagement rate over the past 12 months. Across 514 posts, Rare Beauty by Selena Gomez received 36.9M total likes and 1.14B impressions, averaging 71.9K likes per post. This page tracks Rare Beauty by Selena Gomez's performance metrics, top content, and engagement trends — updated daily.

Rare Beauty by Selena Gomez (@rarebeauty) Instagram Analytics FAQ

How many Instagram followers does Rare Beauty by Selena Gomez have?+
Rare Beauty by Selena Gomez (@rarebeauty) has 8.63M Instagram followers as of October 2026.
What is Rare Beauty by Selena Gomez's Instagram engagement rate?+
Rare Beauty by Selena Gomez's Instagram engagement rate is 2.41% over the last 12 months, based on 514 posts.
How many likes does Rare Beauty by Selena Gomez get on Instagram?+
Rare Beauty by Selena Gomez received 36.9M total likes across 514 posts in the last 12 months, averaging 71.9K likes per post.
How many Instagram impressions does Rare Beauty by Selena Gomez get?+
Rare Beauty by Selena Gomez's Instagram content generated 1.14B total impressions over the last 12 months.
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