NewGet @rarebeauty's full report
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followers
8.71M
impressions
1.24B
likes
46.7M
comments
661K
posts
514
engagement
3.63%
emv
$37.2M
Average per post
2.41M
Key Metrics
Impressions
monthly
Distributions
Content
105M
8.74M
250K
1w ago
rarebeauty
YO YO YO 🤭💗
18 years later, Delena is back with a vlog, and yes, they’re still making each other (and us!) blush. #delenaisback
@selenagomez wears Soft Pinch Liquid Blush in Hope (nude mauve) and @ddlovato wears Virtue (beige peach).
Shop both in the Delena: Soft Pinch Blush Bundle, complete with a FREE Soft Pinch Blush Brush, at rarebeauty.com.
Watch the full version on Selena’s YouTube now.
33.9M
1.35M
6.69K
10mo ago
rarebeauty
we heard 2026 is the new 2016 @selenagomez
31.0M
2.11M
13.9K
3mo ago
rarebeauty
People are always trying to make me blush.
Funny thing is, nobody ever can. Just @rarebeauty’s Soft Pinch Liquid Blush❤️
27.4M
449K
9.92K
9mo ago
rarebeauty
My kitchen smells gooood👩🍳
And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
24.2M
376K
897
10mo ago
rarebeauty
my blush 3 seconds after I place a @sephora order
21.2M
847K
4.72K
8mo ago
rarebeauty
when we said 2016 was coming back, we meant it...
See you March 1.
17.8M
710K
4.92K
1w ago
rarebeauty
Royal responsibilities include making each other blush 👑🤭
@selenagomez and @ddlovato prove that true friends don’t just have your back, they make you blush, too.
Selena wears Hope and Demi wears Virtue. Both shades come in the Delena: Soft Pinch Blush Bundle, complete with a FREE Soft Pinch Blush Brush.
Available now at rarebeauty.com.
17.2M
176K
1.34K
7mo ago
rarebeauty
just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭
Shop all 16 shades @sephora
16.6M
663K
3.76K
7mo ago
rarebeauty
We are sooo back.
Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look with NEW True to Myself Natural Matte Longwear Foundation.
Link in profile to watch now.
15.3M
614K
3.92K
1w ago
rarebeauty
Got a little blush going on.
@selenagomez wears Hope.
@ddlovato wears Virtue.
The Delena: Soft Pinch Blush Bundle includes both shades of Soft Pinch Liquid Blush and a FREE Soft Pinch Blush Brush. Out now at rarebeauty.com.
12.0M
147K
475
10mo ago
rarebeauty
wait I think she’s onto something here 🤔
11.6M
788K
2.03K
12mo ago
rarebeauty
What dreams are made of.
Which shade do you think is the most underrated? We’re trying to see somethin’....
9.63M
385K
1.73K
3mo ago
rarebeauty
A new beginning is calling📞✨
To celebrate Rare Beginnings Eau de Parfum, we sent a few special deliveries featuring a custom phone that opens to reveal our newest fine fragrance.
Available early only on the @sephora mobile app August 6.
9.58M
383K
2.51K
3mo ago
rarebeauty
You asked, we listened.
Every guy tried to make @ellabright blush. Only one succeeded.
Soft Pinch by Rare Beauty.
8.33M
333K
1.32K
1mo ago
rarebeauty
A reminder that you’re exactly where you’re meant to be💌
8.24M
102K
1.76K
10mo ago
rarebeauty
Oh, you know… just casually warming things up for you 🙂↕️🤭🤎
Coming soon on January 15.
8.20M
140K
2.03K
10mo ago
rarebeauty
@selenagomez’s glow for the Golden Globes: Positive Light Silky Touch Highlighter in Mesmerize
@hungvanngo @renatocampora @erinwalshstyle #selenagomez #goldenglobes
7.96M
54.7K
367
10mo ago
rarebeauty
At Rare Beauty, we’re always rethinking design to make beauty more accessible. Traditional perfume bottles can be challenging for those with dexterity limitations. We partnered with Casa Colina Research Institute, certified hand therapists, and packaging engineers to create a luxe, ergonomic design for effortless, comfortable spraying.
In a study of 56 individuals with upper extremity impairments:
- 96% said the oversized pump is easier to press
- 95% said the bottle shape gives a more secure grip
- 90% said the pump design makes spraying easier
Shop Rare Eau de Parfum only @sephora, @sephoracanada, Sephora @kohls, and rarebeauty.com
7.88M
770K
2.55K
1w ago
rarebeauty
It’s 2026 and they’re still doing the iconic pose 😭💗
7.80M
312K
1.21K
3mo ago
rarebeauty
The only blush worth falling for 🩷
Get Ella’s faves Soft Pinch Liquid Blush in Hope and Soft Pinch Lip Oil Stick in Muse.
@ellabright pictured wearing shade Hope on cheeks.
Rare Beauty by Selena Gomez (@rarebeauty) Instagram Stats & Analytics
Rare Beauty by Selena Gomez (@rarebeauty) has 8.71M Instagram followers with a 3.63% engagement rate over the past 12 months. Across 514 posts, Rare Beauty by Selena Gomez received 46.7M total likes and 1.24B impressions, averaging 90.8K likes per post. This page tracks Rare Beauty by Selena Gomez's performance metrics, top content, and engagement trends — updated daily. To benchmark @rarebeauty against other accounts, use Socialpruf's Instagram competitor analysis tool.
Rare Beauty by Selena Gomez (@rarebeauty) Instagram Analytics FAQ
How many Instagram followers does Rare Beauty by Selena Gomez have?+
Rare Beauty by Selena Gomez (@rarebeauty) has 8.71M Instagram followers as of November 2026.
What is Rare Beauty by Selena Gomez's Instagram engagement rate?+
Rare Beauty by Selena Gomez's Instagram engagement rate is 3.63% over the last 12 months, based on 514 posts.
How many likes does Rare Beauty by Selena Gomez get on Instagram?+
Rare Beauty by Selena Gomez received 46.7M total likes across 514 posts in the last 12 months, averaging 90.8K likes per post.
How many Instagram impressions does Rare Beauty by Selena Gomez get?+
Rare Beauty by Selena Gomez's Instagram content generated 1.24B total impressions over the last 12 months.
Can I compare Rare Beauty by Selena Gomez with other Instagram accounts?+
Yes. Add @rarebeauty to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.