instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
8.59M
impressions
1.38B
likes
48.2M
comments
566K
posts
906
engagement
2.76%
emv
$40.4M
Avg. per post
2.22M

Key Metrics

Distributions

Top Content

we heard 2026 is the new 2016 @selenagomez
34.1M
1.36M
6.79K
1mo ago
rarebeauty
we heard 2026 is the new 2016 @selenagomez
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛 Tag your bestie and what you’re cheers-ing to this weekend below.
27.9M
1.11M
2.91K
4mo ago
rarebeauty
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛 Tag your bestie and what you’re cheers-ing to this weekend below.
With so many Soft Pinch Liquid Blush shades to play with, why stop at one? 💕
24.1M
232K
645
5mo ago
rarebeauty
With so many Soft Pinch Liquid Blush shades to play with, why stop at one? 💕
my blush 3 seconds after I place a @sephora order
20M
292K
771
2mo ago
rarebeauty
my blush 3 seconds after I place a @sephora order
From all of us, the biggest congratulations to our Founder @selenagomez on her wedding day. 🤍💍 Your kindness and vision inspires us every day, and we couldn’t be happier to celebrate this milestone with you. Love you, Sel!
17.3M
691K
2.77K
4mo ago
rarebeauty
From all of us, the biggest congratulations to our Founder @selenagomez on her wedding day. 🤍💍 Your kindness and vision inspires us every day, and we couldn’t be happier to celebrate this milestone with you. Love you, Sel!
You asked, we delivered 💖 These were the most requested shades from our community, and they’re finally here. Soft Pinch Liquid Blush is now available in three NEW shades: Adore (bright pink) Spirited (midtone violet) Resilience (warm chestnut) The blush that makes a difference. Now available on @sephora.
14.5M
255K
1.21K
5mo ago
rarebeauty
You asked, we delivered 💖 These were the most requested shades from our community, and they’re finally here. Soft Pinch Liquid Blush is now available in three NEW shades: Adore (bright pink) Spirited (midtone violet) Resilience (warm chestnut) The blush that makes a difference. Now available on @sephora.
Your makeup routine’s not over until Rare Eau de Parfum is in it. 🌸 ✨ #rarerountine by @hungvanngo Positive Light SPF Tinted Moisturizer (24N) Positive Light Undereye Brightener (Light) True to Myself Tinted Pressed Finishing Powder (Opal) Warm Wishes Effortless Bronzer Stick (On the Horizon) Soft Pinch Liquid Contour (Solace) Soft Pinch Matte Bouncy Blush (Worth) Give Yourself Grace Eyeshadow Palette (Love) Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner (Brown & Black) Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil (Cool Brown) Kind Words Matte Lip Liner (Wise) Positive Light Luminizing Lip Gloss (Dazzle) Spritz of Rare Eau de Parfum 🤍
13.4M
538K
3.13K
5mo ago
rarebeauty
Your makeup routine’s not over until Rare Eau de Parfum is in it. 🌸 ✨ #rarerountine by @hungvanngo Positive Light SPF Tinted Moisturizer (24N) Positive Light Undereye Brightener (Light) True to Myself Tinted Pressed Finishing Powder (Opal) Warm Wishes Effortless Bronzer Stick (On the Horizon) Soft Pinch Liquid Contour (Solace) Soft Pinch Matte Bouncy Blush (Worth) Give Yourself Grace Eyeshadow Palette (Love) Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner (Brown & Black) Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil (Cool Brown) Kind Words Matte Lip Liner (Wise) Positive Light Luminizing Lip Gloss (Dazzle) Spritz of Rare Eau de Parfum 🤍
My kitchen smells gooood👩‍🍳​ And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
13.3M
238K
4.29K
2w ago
rarebeauty
My kitchen smells gooood👩‍🍳​ And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born — a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.
13M
520K
2.19K
4mo ago
rarebeauty
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more. A note. A feeling. A moment to pause. And from that, the Rare Reminder was born — a way to carry kindness with you, one message at a time. Because as beauty evolves, the way you show up for yourself lasts forever.
Happiest birthday to our Founder @selenagomez. Grateful to be on this journey with you in creating a safe and welcoming space. To many more memories and moments that feel rare. 🤍 — Five years ago today Selena launched the Rare Impact Fund with one goal: to help young people feel seen, supported, and cared for. Since then, The Rare Impact Fund has reached over 2 million young people globally and supported 30 incredible nonprofit organizations delivering mental health services and education where it’s needed most.  But this is just the beginning.  To celebrate this milestone, The Rare Impact Fund is launching its first-ever Giving Circle – where people can come together, pool their resources, and support organizations doing life-changing work.   It’s about believing in the power of community to create lasting change. Let’s build a future where every young person has the mental health support they deserve. Learn more with the link in profile.
12.1M
485K
5.34K
7mo ago
rarebeauty
Happiest birthday to our Founder @selenagomez. Grateful to be on this journey with you in creating a safe and welcoming space. To many more memories and moments that feel rare. 🤍 — Five years ago today Selena launched the Rare Impact Fund with one goal: to help young people feel seen, supported, and cared for. Since then, The Rare Impact Fund has reached over 2 million young people globally and supported 30 incredible nonprofit organizations delivering mental health services and education where it’s needed most.  But this is just the beginning.  To celebrate this milestone, The Rare Impact Fund is launching its first-ever Giving Circle – where people can come together, pool their resources, and support organizations doing life-changing work.   It’s about believing in the power of community to create lasting change. Let’s build a future where every young person has the mental health support they deserve. Learn more with the link in profile.
studied by me HA
11.5M
150K
552
7mo ago
rarebeauty
studied by me HA
Made a mood board for the weekend and these are the only pics on it... We’re logging off for our monthly digital detox. Hope you join us and see ya Monday!
11.3M
453K
977
12mo ago
rarebeauty
Made a mood board for the weekend and these are the only pics on it... We’re logging off for our monthly digital detox. Hope you join us and see ya Monday!
What dreams are made of. Which shade do you think is the most underrated? We’re trying to see somethin’....
11.2M
794K
1.98K
3mo ago
rarebeauty
What dreams are made of. Which shade do you think is the most underrated? We’re trying to see somethin’....
wait I think she’s onto something here 🤔
11.1M
132K
452
2mo ago
rarebeauty
wait I think she’s onto something here 🤔
Congratulations to Founder @selenagomez on winning the 2025 @sagawards for Outstanding Performance by an Ensemble in a Comedy Series @onlymurdershulu. ❤️ Get her stunning #rareroutine by @hungvanngo: Positive Light Undereye Brightener in Light True to Myself Tinted Pressed Finishing Powder in Porcelain Warm Wishes Effortless Bronzer Stick in On the Horizon Soft Pinch Liquid Contour in Solace (also on the eyes!) Soft Pinch Matte Bouncy Blush in Happy Positive Light Liquid Luminizer in Mesmerize Positive Light Silky Touch Highlighter in Mesmerize Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner in Brown Brow Harmony Flexible Lifting Gel Brow Harmony Precision Pencil in Cool Brown Kind Words Matte Lipliner in Devoted Kind Words Matte Lipstick in Devoted 👗 @erinwalshstyle 💇‍♀️ @renatocampora 💅 @tombachik
11.1M
442K
2.17K
12mo ago
rarebeauty
Congratulations to Founder @selenagomez on winning the 2025 @sagawards for Outstanding Performance by an Ensemble in a Comedy Series @onlymurdershulu. ❤️ Get her stunning #rareroutine by @hungvanngo: Positive Light Undereye Brightener in Light True to Myself Tinted Pressed Finishing Powder in Porcelain Warm Wishes Effortless Bronzer Stick in On the Horizon Soft Pinch Liquid Contour in Solace (also on the eyes!) Soft Pinch Matte Bouncy Blush in Happy Positive Light Liquid Luminizer in Mesmerize Positive Light Silky Touch Highlighter in Mesmerize Perfect Strokes Universal Volumizing Mascara Perfect Strokes Gel Eyeliner in Brown Brow Harmony Flexible Lifting Gel Brow Harmony Precision Pencil in Cool Brown Kind Words Matte Lipliner in Devoted Kind Words Matte Lipstick in Devoted 👗 @erinwalshstyle 💇‍♀️ @renatocampora 💅 @tombachik
ISILYF era is here 🖤 Get Founder @selenagomez’s latest #rareroutine by @hungvanngo: FACE Soft Pinch Liquid Contour in Solace Soft Pinch Matte Bouncy Blush in Hope Positive Light Liquid Luminizer in Mesmerize Positive Light Silky Touch Highlighter in Mesmerize Positive Light Undereye Brightener in Light Warm Wishes Effortless Bronzer Stick in On the Horizon True to Myself Tinted Pressed Finishing Powder in Porcelain EYES Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil in Cool Brown Soft Pinch Liquid Contour in Solace Perfect Strokes Gel Eyeliner in True Brown Perfect Strokes Universal Volumizing Mascara LIPS Kind Words Matte Lipliner in Wise Kind Words Matte Lipstick in Talented
9.9M
396K
2.63K
11mo ago
rarebeauty
ISILYF era is here 🖤 Get Founder @selenagomez’s latest #rareroutine by @hungvanngo: FACE Soft Pinch Liquid Contour in Solace Soft Pinch Matte Bouncy Blush in Hope Positive Light Liquid Luminizer in Mesmerize Positive Light Silky Touch Highlighter in Mesmerize Positive Light Undereye Brightener in Light Warm Wishes Effortless Bronzer Stick in On the Horizon True to Myself Tinted Pressed Finishing Powder in Porcelain EYES Brow Harmony Flexible Lifting Gel Brow Harmony Precision Brow Pencil in Cool Brown Soft Pinch Liquid Contour in Solace Perfect Strokes Gel Eyeliner in True Brown Perfect Strokes Universal Volumizing Mascara LIPS Kind Words Matte Lipliner in Wise Kind Words Matte Lipstick in Talented
Magic in a bottle. Soft Pinch Liquud Contour is available now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com 📷: selenafortune (X)
9.51M
380K
1.09K
11mo ago
rarebeauty
Magic in a bottle. Soft Pinch Liquud Contour is available now only @sephora, Sephora @kohls, @spacenk, and rarebeauty.com 📷: selenafortune (X)
From our Founder @selenagomez’s bag to yours: meet the Rare Beauty x @binkmade Perfect Pair. Two fan favorites, now in made-to-match shades. Say hello to Soft Pinch Liquid Blush and Bink Soft Pinch 27oz Day Bottle (cap + straw included). In the limited-edition shades: ​ 💖 Happy​ ​❤️ Grateful​ 🧡 Joy​ Purchase the pair or bottle solo. Available NOW exclusively on rarebeauty.com.
9.43M
377K
3.18K
4mo ago
rarebeauty
From our Founder @selenagomez’s bag to yours: meet the Rare Beauty x @binkmade Perfect Pair. Two fan favorites, now in made-to-match shades. Say hello to Soft Pinch Liquid Blush and Bink Soft Pinch 27oz Day Bottle (cap + straw included). In the limited-edition shades: ​ 💖 Happy​ ​❤️ Grateful​ 🧡 Joy​ Purchase the pair or bottle solo. Available NOW exclusively on rarebeauty.com.
Fleeting but felt deeply. Chasing dreams for the love of it. Times when you’ve truly felt seen and connected. It lingers, the memories that feel like home, and ones that are just for you. These are the Rare moments. Personal, powerful, and yours to hold. Make every moment Rare… and make it yours.
9.09M
364K
1.49K
7mo ago
rarebeauty
Fleeting but felt deeply. Chasing dreams for the love of it. Times when you’ve truly felt seen and connected. It lingers, the memories that feel like home, and ones that are just for you. These are the Rare moments. Personal, powerful, and yours to hold. Make every moment Rare… and make it yours.
Oh, you know… just casually warming things up for you 🙂‍↕️🤭🤎 Coming soon on January 15.
8.03M
96.3K
1.7K
1mo ago
rarebeauty
Oh, you know… just casually warming things up for you 🙂‍↕️🤭🤎 Coming soon on January 15.

Rare Beauty by Selena Gomez (@rarebeauty) Instagram Stats & Analytics

Rare Beauty by Selena Gomez (@rarebeauty) has 8.59M Instagram followers with a 2.76% engagement rate over the past 12 months. Across 906 posts, Rare Beauty by Selena Gomez received 48.2M total likes and 570M impressions, averaging 77.2K likes per post. This page tracks Rare Beauty by Selena Gomez's performance metrics, top content, and engagement trends — updated daily.

Rare Beauty by Selena Gomez (@rarebeauty) Instagram Analytics FAQ

How many Instagram followers does Rare Beauty by Selena Gomez have?+
Rare Beauty by Selena Gomez (@rarebeauty) has 8.59M Instagram followers as of February 2026.
What is Rare Beauty by Selena Gomez's Instagram engagement rate?+
Rare Beauty by Selena Gomez's Instagram engagement rate is 2.76% over the last 12 months, based on 906 posts.
How many likes does Rare Beauty by Selena Gomez get on Instagram?+
Rare Beauty by Selena Gomez received 48.2M total likes across 906 posts in the last year, averaging 77.2K likes per post.
How many Instagram impressions does Rare Beauty by Selena Gomez get?+
Rare Beauty by Selena Gomez's Instagram content generated 570M total impressions over the last 12 months.