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followers
8.64M
impressions
1.33B
likes
43.5M
comments
546K
posts
552
engagement
2.48%
emv
$38.2M
Average per post
2.41M
Key Metrics
Impressions
monthly
Distributions
Content
34.0M
1.36M
6.72K
6mo ago
rarebeauty
we heard 2026 is the new 2016 @selenagomez
27.7M
1.11M
2.89K
9mo ago
rarebeauty
Here’s to celebrating life’s wins (no matter how big or small!!) with your favorite humans. 🥂💛
Tag your bestie and what you’re cheers-ing to this weekend below.
27.4M
452K
10.0K
6mo ago
rarebeauty
My kitchen smells gooood👩🍳
And in case you missed it, RARE BEAUTY IS NOW. AT. ULTA.
26.1M
1.85M
13.5K
2w ago
rarebeauty
People are always trying to make me blush.
Funny thing is, nobody ever can. Just @rarebeauty’s Soft Pinch Liquid Blush❤️
24.3M
233K
640
10mo ago
rarebeauty
With so many Soft Pinch Liquid Blush shades to play with, why stop at one? 💕
24.2M
380K
912
7mo ago
rarebeauty
my blush 3 seconds after I place a @sephora order
21.3M
850K
4.76K
5mo ago
rarebeauty
when we said 2016 was coming back, we meant it...
See you March 1.
17.2M
688K
2.74K
10mo ago
rarebeauty
From all of us, the biggest congratulations to our Founder @selenagomez on her wedding day. 🤍💍
Your kindness and vision inspires us every day, and we couldn’t be happier to celebrate this milestone with you. Love you, Sel!
17.0M
172K
1.32K
3mo ago
rarebeauty
just a girl... that sometimes forgets how pigmented Soft Pinch Liquid Blush is 😭
Shop all 16 shades @sephora
16.6M
665K
3.77K
3mo ago
rarebeauty
We are sooo back.
Our friend @desiperkins just dropped a new YouTube video with Founder @selenagomez (!!) doing a lil’ 2016 vs. 2026 look with NEW True to Myself Natural Matte Longwear Foundation.
Link in profile to watch now.
14.6M
255K
1.21K
10mo ago
rarebeauty
You asked, we delivered 💖
These were the most requested shades from our community, and they’re finally here.
Soft Pinch Liquid Blush is now available in three NEW shades:
Adore (bright pink)
Spirited (midtone violet)
Resilience (warm chestnut)
The blush that makes a difference. Now available on @sephora.
13.4M
534K
3.11K
11mo ago
rarebeauty
Your makeup routine’s not over until Rare Eau de Parfum is in it. 🌸
✨ #rarerountine by @hungvanngo
Positive Light SPF Tinted Moisturizer (24N)
Positive Light Undereye Brightener (Light)
True to Myself Tinted Pressed Finishing Powder (Opal)
Warm Wishes Effortless Bronzer Stick (On the Horizon)
Soft Pinch Liquid Contour (Solace)
Soft Pinch Matte Bouncy Blush (Worth)
Give Yourself Grace Eyeshadow Palette (Love)
Perfect Strokes Universal Volumizing Mascara
Perfect Strokes Gel Eyeliner (Brown & Black)
Brow Harmony Flexible Lifting Gel
Brow Harmony Precision Brow Pencil (Cool Brown)
Kind Words Matte Lip Liner (Wise)
Positive Light Luminizing Lip Gloss (Dazzle)
Spritz of Rare Eau de Parfum 🤍
12.9M
517K
2.15K
9mo ago
rarebeauty
When our Founder @selenagomez told us her first step in getting ready was writing a Post-it to herself, we realized beauty could be something more.
A note. A feeling. A moment to pause.
And from that, the Rare Reminder was born —
a way to carry kindness with you, one message at a time.
Because as beauty evolves, the way you show up for yourself lasts forever.
12.0M
147K
481
7mo ago
rarebeauty
wait I think she’s onto something here 🤔
11.6M
801K
2.05K
8mo ago
rarebeauty
What dreams are made of.
Which shade do you think is the most underrated? We’re trying to see somethin’....
9.50M
380K
2.50K
2w ago
rarebeauty
You asked, we listened.
Every guy tried to make @ellabright blush. Only one succeeded.
Soft Pinch by Rare Beauty.
9.38M
375K
3.15K
10mo ago
rarebeauty
From our Founder @selenagomez’s bag to yours: meet the Rare Beauty x @binkmade Perfect Pair.
Two fan favorites, now in made-to-match shades. Say hello to Soft Pinch Liquid Blush and Bink Soft Pinch 27oz Day Bottle (cap + straw included). In the limited-edition shades:
💖 Happy
❤️ Grateful
🧡 Joy
Purchase the pair or bottle solo. Available NOW exclusively on rarebeauty.com.
8.24M
102K
1.77K
6mo ago
rarebeauty
Oh, you know… just casually warming things up for you 🙂↕️🤭🤎
Coming soon on January 15.
8.19M
141K
2.03K
6mo ago
rarebeauty
@selenagomez’s glow for the Golden Globes: Positive Light Silky Touch Highlighter in Mesmerize
@hungvanngo @renatocampora @erinwalshstyle #selenagomez #goldenglobes
7.66M
306K
370
9mo ago
rarebeauty
18 innings 🤝 Soft Pinch
big congrats to our home team on the game 3 win 💙
Rare Beauty by Selena Gomez (@rarebeauty) Instagram Stats & Analytics
Rare Beauty by Selena Gomez (@rarebeauty) has 8.64M Instagram followers with a 2.48% engagement rate over the past 12 months. Across 552 posts, Rare Beauty by Selena Gomez received 43.5M total likes and 627M impressions, averaging 78.9K likes per post. This page tracks Rare Beauty by Selena Gomez's performance metrics, top content, and engagement trends — updated daily.
Rare Beauty by Selena Gomez (@rarebeauty) Instagram Analytics FAQ
How many Instagram followers does Rare Beauty by Selena Gomez have?+
Rare Beauty by Selena Gomez (@rarebeauty) has 8.64M Instagram followers as of August 2026.
What is Rare Beauty by Selena Gomez's Instagram engagement rate?+
Rare Beauty by Selena Gomez's Instagram engagement rate is 2.48% over the last 12 months, based on 552 posts.
How many likes does Rare Beauty by Selena Gomez get on Instagram?+
Rare Beauty by Selena Gomez received 43.5M total likes across 552 posts in the last 12 months, averaging 78.9K likes per post.
How many Instagram impressions does Rare Beauty by Selena Gomez get?+
Rare Beauty by Selena Gomez's Instagram content generated 627M total impressions over the last 12 months.