NewGet @huel's full report
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followers
519K
impressions
4.86M
likes
45.1K
comments
7.31K
posts
167
engagement
0.757%
emv
$118K
Average per post
29.1K

Key Metrics

Distributions

Top Content

Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
248K
1.25K
606
11mo ago
huel
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
🗳️ VOTING IS NOW OPEN 🗳️ The campaigns are over. The speeches have been made. Now the power is in your hands. Who deserves to be crowned Head of Hueligan? 👑 @mattdoesfitness @hardestgeezer @spencermatthews Drop your chosen candidate’s name in the comments and help decide the winner. 🏆
199K
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147
4mo ago
huel
🗳️ VOTING IS NOW OPEN 🗳️ The campaigns are over. The speeches have been made. Now the power is in your hands. Who deserves to be crowned Head of Hueligan? 👑 @mattdoesfitness @hardestgeezer @spencermatthews Drop your chosen candidate’s name in the comments and help decide the winner. 🏆
The third candidate has been assessed. Spencer Matthews’ qualifications include: ✓ Commitment to quality ✓ Unwavering self-confidence ✓ A tendency to exceed the boundaries of his job description During the interview process, Spencer explained that he has become something of a figurehead on the packing line. The panel is currently verifying this information… The race for Head of Hueligans continues. Could it be “The Packing Prince”? 👀 #HeadOfHueligans
135K
712
28
4mo ago
huel
The third candidate has been assessed. Spencer Matthews’ qualifications include: ✓ Commitment to quality ✓ Unwavering self-confidence ✓ A tendency to exceed the boundaries of his job description During the interview process, Spencer explained that he has become something of a figurehead on the packing line. The panel is currently verifying this information… The race for Head of Hueligans continues. Could it be “The Packing Prince”? 👀 #HeadOfHueligans
The second candidate has been assessed. Russ Cook’s qualifications include: ✓ A strong work ethic ✓ An unusually high daily step count ✓ A tendency to turn simple tasks into endurance events During the interview process, Russ described himself as a Huel delivery driver. Technically correct. The race for Head of Hueligans continues. 👀 #HeadOfHueligans
102K
346
20
5mo ago
huel
The second candidate has been assessed. Russ Cook’s qualifications include: ✓ A strong work ethic ✓ An unusually high daily step count ✓ A tendency to turn simple tasks into endurance events During the interview process, Russ described himself as a Huel delivery driver. Technically correct. The race for Head of Hueligans continues. 👀 #HeadOfHueligans
The secret’s out. Black Edition Ramen has arrived. 🖤🍜 🖤 40g of protein. 🍜 4 Bold flavours. 🔗 Available now via the link in bio.
85.5K
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95
4mo ago
huel
The secret’s out. Black Edition Ramen has arrived. 🖤🍜 🖤 40g of protein. 🍜 4 Bold flavours. 🔗 Available now via the link in bio.
Trust takes years to build. Lunch takes two minutes. 🖤
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446
32
1mo ago
huel
Trust takes years to build. Lunch takes two minutes. 🖤
PSA Daily Greens Ready-To-Drink back in stock! 🇬🇧 Now available in a Selection Box too. Link in bio to shop. 🔗
75.0K
311
20
11mo ago
huel
PSA Daily Greens Ready-To-Drink back in stock! 🇬🇧 Now available in a Selection Box too. Link in bio to shop. 🔗
Minus temperatures. Endless white. No margin for error. It starts with one question. What happens when you chase the impossible? Jordan Wylie heads to Antarctica. Every mile, every step, a discovery.
72.7K
186
26
11mo ago
huel
Minus temperatures. Endless white. No margin for error. It starts with one question. What happens when you chase the impossible? Jordan Wylie heads to Antarctica. Every mile, every step, a discovery.
A potential Head of Hueligans candidate has been spotted on site. Early observations include: • Stamping orders without authorisation • Conducting unrequested quality checks • Relations with the packing team are under review More soon. 👀 #HeadOfHueligans
69.7K
199
18
4mo ago
huel
A potential Head of Hueligans candidate has been spotted on site. Early observations include: • Stamping orders without authorisation • Conducting unrequested quality checks • Relations with the packing team are under review More soon. 👀 #HeadOfHueligans
Guess who’s back? 11-25-25 🇬🇧💚
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67
11mo ago
huel
Guess who’s back? 11-25-25 🇬🇧💚
Peach, but make it chill 🍑❄️ !GIVEAWAY! We gave Limited Edition Golden Peach Daily A-Z the SLUSHi treatment. Vitamins have never looked cooler. We’re giving five of you a limited-edition Peach gift box, each containing an exclusive piece of Huel merch. To enter: 🍑 Follow @huel 🍑 Comment which Huel product you’d like us to try in a ninja next UK only. 18+. Full T&Cs in bio. 🇬🇧 This giveaway is not sponsored, endorsed or administered by Instagram.
62.0K
750
458
1mo ago
huel
Peach, but make it chill 🍑❄️ !GIVEAWAY! We gave Limited Edition Golden Peach Daily A-Z the SLUSHi treatment. Vitamins have never looked cooler. We’re giving five of you a limited-edition Peach gift box, each containing an exclusive piece of Huel merch. To enter: 🍑 Follow @huel 🍑 Comment which Huel product you’d like us to try in a ninja next UK only. 18+. Full T&Cs in bio. 🇬🇧 This giveaway is not sponsored, endorsed or administered by Instagram.
@spencermatthews has officially begun PROJECT SE7EN. Seven triathlons on seven continents in 21 days. A world record in the making, fuelled by Huel.
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12mo ago
huel
@spencermatthews has officially begun PROJECT SE7EN. Seven triathlons on seven continents in 21 days. A world record in the making, fuelled by Huel.
“Oh I could just make that myself.” Totally. Just need the right protein blend. The exact vitamin and mineral profile. Perfect macro balance. Smooth texture. Consistent taste. Zero guesswork. Every single time. We’ll wait. 😉 Or… you could just shake and go.
55.3K
279
37
8mo ago
huel
“Oh I could just make that myself.” Totally. Just need the right protein blend. The exact vitamin and mineral profile. Perfect macro balance. Smooth texture. Consistent taste. Zero guesswork. Every single time. We’ll wait. 😉 Or… you could just shake and go.
We’ve received footage of a potential Head of Hueligans candidate in the wild. Known facts: • Covers suspiciously large distances on foot • Appears to fuel exclusively on determination & Huel Daily A-Z vitamin cans • Occasionally delivers Huel orders between runs Application yet to be confirmed. More soon. 👀 #HeadOfHueligans
53.7K
213
8
5mo ago
huel
We’ve received footage of a potential Head of Hueligans candidate in the wild. Known facts: • Covers suspiciously large distances on foot • Appears to fuel exclusively on determination & Huel Daily A-Z vitamin cans • Occasionally delivers Huel orders between runs Application yet to be confirmed. More soon. 👀 #HeadOfHueligans
NEW IN 💚 Meet the light meal with a matcha twist. 190 calories 25g protein 6g fibre 26 vitamins & minerals Huel Lite Vanilla Matcha. Light on calories. Big on nutrition. Available in 🇬🇧
53.7K
750
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6mo ago
huel
NEW IN 💚 Meet the light meal with a matcha twist. 190 calories 25g protein 6g fibre 26 vitamins & minerals Huel Lite Vanilla Matcha. Light on calories. Big on nutrition. Available in 🇬🇧
Errrrm, who else has tried this?!… 🤤
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61
2mo ago
huel
Errrrm, who else has tried this?!… 🤤
Here’s how our founder uses Huel. Spoiler alert it’s not for every meal.
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6mo ago
huel
Here’s how our founder uses Huel. Spoiler alert it’s not for every meal.
POV: Getting back on plan before January even shows up.
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35
10mo ago
huel
POV: Getting back on plan before January even shows up.
NEW IN 🫐 Meet your new Blueberry obsession. 35g protein 6g fibre 26 vitamins & minerals Huel Blueberry Black Edition Ready-to-drink. Bold flavour. Complete nutrition. Available in 🇬🇧
44.4K
789
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5mo ago
huel
NEW IN 🫐 Meet your new Blueberry obsession. 35g protein 6g fibre 26 vitamins & minerals Huel Blueberry Black Edition Ready-to-drink. Bold flavour. Complete nutrition. Available in 🇬🇧
UK to Australia. ✅ After 10 months, 17,000+ km, 30+ countries, Spencer arrives in Sydney. Through Afghanistan, the Stans, Annapurna Circuit, crashes, mountains, and long roads - he kept going. Not for a record. For himself. And for everyone who needed to see it was possible. All in aid of @twopintsdeep , fuelled by @huel 💪
43.8K
1.75K
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7mo ago
huel
UK to Australia. ✅ After 10 months, 17,000+ km, 30+ countries, Spencer arrives in Sydney. Through Afghanistan, the Stans, Annapurna Circuit, crashes, mountains, and long roads - he kept going. Not for a record. For himself. And for everyone who needed to see it was possible. All in aid of @twopintsdeep , fuelled by @huel 💪

Huel (@huel) Instagram Stats & Analytics

Huel (@huel) has 519K Instagram followers with a 0.76% engagement rate over the past 12 months. Across 167 posts, Huel received 45.1K total likes and 4.86M impressions, averaging 270 likes per post. This page tracks Huel's performance metrics, top content, and engagement trends — updated daily. To benchmark @huel against other accounts, use Socialpruf's Instagram competitor analysis tool.

Huel (@huel) Instagram Analytics FAQ

How many Instagram followers does Huel have?+
Huel (@huel) has 519K Instagram followers as of November 2026.
What is Huel's Instagram engagement rate?+
Huel's Instagram engagement rate is 0.76% over the last 12 months, based on 167 posts.
How many likes does Huel get on Instagram?+
Huel received 45.1K total likes across 167 posts in the last 12 months, averaging 270 likes per post.
How many Instagram impressions does Huel get?+
Huel's Instagram content generated 4.86M total impressions over the last 12 months.
Can I compare Huel with other Instagram accounts?+
Yes. Add @huel to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.