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followers
483K
impressions
7.40M
likes
70.5K
comments
8.28K
posts
210
engagement
0.802%
emv
$176K
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On September 20-21, @jackk_clarke , @huel Limit Seeker, set out to push the boundaries of human endurance with a world-first challenge. The challenge: Mt Snowdon, 30 Hours, As Many Times As Possible. 104.5km. 7 summits. 112,920 steps. 7,000m+ elevation. Ice Cream Embroidery customised Jacks Arcteryx Sylan Pro trainer as a trophy of his accomplishment.
1.80M
2.60K
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8mo ago
huel
On September 20-21, @jackk_clarke , @huel Limit Seeker, set out to push the boundaries of human endurance with a world-first challenge. The challenge: Mt Snowdon, 30 Hours, As Many Times As Possible. 104.5km. 7 summits. 112,920 steps. 7,000m+ elevation. Ice Cream Embroidery customised Jacks Arcteryx Sylan Pro trainer as a trophy of his accomplishment.
AD | JOE WICKS’ KILLER PROTEIN BAR!! 🥴❌🏫 ❗️This is his marketing tool to claim that many of the ingredients found within protein bars & ultra processed foods increase your risk of cancer, stroke, diarrhoea and early death.❗️🤦🏽‍♂️ This is absurd for several reasons: 1. He doesn’t specify which ingredients in particular are problematic and in what quantities. 75% of the “Killer” product composition is mostly comprised of healthy protein ingredients. 2. The next group of ingredients are sugars, which equate to <7g per bar… that will NOT cause any harm.❗️Meta analyses shows that only when >15% of total energy intake from sugars (>75g ish) do we start to see increases in heart disease risk. (PMID:36296910). 3. The remaining tiny % of ingredients are mostly vitamins and minerals with a few sweeteners and preservatives in TINY amounts… when discussing whether something is harmful or safe.. you HAVE to discuss the DOSAGES and critically review whether they’re in safe or unsafe amounts which he hasn’t done at all.❗️🤦🏽‍♂️ ❗️This campaign is really not helpful and is doing the exact thing he claims to be calling out… he’s using misleading marketing tactics and sensationalism to promote a product.. The sheer irony.❗️🥴 ✅ Yes we should be consuming more minimally processed foods, whole foods like wholegrain, legumes, nuts, seeds, fruits, veggies and lean proteins.❗️🍏🍗🥕No one has an issue with this message - but saying a protein bar with a great macronutrient profile will give you cancer or kill you is just not it.❗️ 🚨And hold on… isn’t this the same guy that partnered with MyProtein and released his own line of protein products with many of the same ingredients??❗️💀 Class Dismissed. 🏫 #nutrition #weightloss #fatloss #health #doctor #fitness #gym
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8mo ago
huel
AD | JOE WICKS’ KILLER PROTEIN BAR!! 🥴❌🏫 ❗️This is his marketing tool to claim that many of the ingredients found within protein bars & ultra processed foods increase your risk of cancer, stroke, diarrhoea and early death.❗️🤦🏽‍♂️ This is absurd for several reasons: 1. He doesn’t specify which ingredients in particular are problematic and in what quantities. 75% of the “Killer” product composition is mostly comprised of healthy protein ingredients. 2. The next group of ingredients are sugars, which equate to <7g per bar… that will NOT cause any harm.❗️Meta analyses shows that only when >15% of total energy intake from sugars (>75g ish) do we start to see increases in heart disease risk. (PMID:36296910). 3. The remaining tiny % of ingredients are mostly vitamins and minerals with a few sweeteners and preservatives in TINY amounts… when discussing whether something is harmful or safe.. you HAVE to discuss the DOSAGES and critically review whether they’re in safe or unsafe amounts which he hasn’t done at all.❗️🤦🏽‍♂️ ❗️This campaign is really not helpful and is doing the exact thing he claims to be calling out… he’s using misleading marketing tactics and sensationalism to promote a product.. The sheer irony.❗️🥴 ✅ Yes we should be consuming more minimally processed foods, whole foods like wholegrain, legumes, nuts, seeds, fruits, veggies and lean proteins.❗️🍏🍗🥕No one has an issue with this message - but saying a protein bar with a great macronutrient profile will give you cancer or kill you is just not it.❗️ 🚨And hold on… isn’t this the same guy that partnered with MyProtein and released his own line of protein products with many of the same ingredients??❗️💀 Class Dismissed. 🏫 #nutrition #weightloss #fatloss #health #doctor #fitness #gym
One range. Three options. Pick your moment. ⏰
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8mo ago
huel
One range. Three options. Pick your moment. ⏰
Target acquired 🎯 We’re thrilled to share that Huel’s Ready-to-Drink range including our new Daily Greens Ready-To-Drink cans and Black Edition Ready-To-Drink is now available nationwide in Target stores across the US. 🇺🇸 From busy mornings to post-work workouts, we believe everyone deserves complete nutrition that fits their life.
171K
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8mo ago
huel
Target acquired 🎯 We’re thrilled to share that Huel’s Ready-to-Drink range including our new Daily Greens Ready-To-Drink cans and Black Edition Ready-To-Drink is now available nationwide in Target stores across the US. 🇺🇸 From busy mornings to post-work workouts, we believe everyone deserves complete nutrition that fits their life.
Huel Lite has landed in the UK. 190 calories. 25g protein. 26 essential vitamins & minerals. Just 2g sugar. Lighter on calories, heavy on nutrition. Your lighter way to stay fuelled
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8mo ago
huel
Huel Lite has landed in the UK. 190 calories. 25g protein. 26 essential vitamins & minerals. Just 2g sugar. Lighter on calories, heavy on nutrition. Your lighter way to stay fuelled
The third candidate has been assessed. Spencer Matthews’ qualifications include: ✓ Commitment to quality ✓ Unwavering self-confidence ✓ A tendency to exceed the boundaries of his job description During the interview process, Spencer explained that he has become something of a figurehead on the packing line. The panel is currently verifying this information… The race for Head of Hueligans continues. Could it be “The Packing Prince”? 👀 #HeadOfHueligans
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3d ago
huel
The third candidate has been assessed. Spencer Matthews’ qualifications include: ✓ Commitment to quality ✓ Unwavering self-confidence ✓ A tendency to exceed the boundaries of his job description During the interview process, Spencer explained that he has become something of a figurehead on the packing line. The panel is currently verifying this information… The race for Head of Hueligans continues. Could it be “The Packing Prince”? 👀 #HeadOfHueligans
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
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huel
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
The first step back on land. @jackjarvisfit and crew, welcomed home by family and friends after 3,000+ miles. New York > Hamble 🌊 #limitseeker #limitseekerfund
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10mo ago
huel
The first step back on land. @jackjarvisfit and crew, welcomed home by family and friends after 3,000+ miles. New York > Hamble 🌊 #limitseeker #limitseekerfund
The second candidate has been assessed. Russ Cook’s qualifications include: ✓ A strong work ethic ✓ An unusually high daily step count ✓ A tendency to turn simple tasks into endurance events During the interview process, Russ described himself as a Huel delivery driver. Technically correct. The race for Head of Hueligans continues. 👀 #HeadOfHueligans
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1w ago
huel
The second candidate has been assessed. Russ Cook’s qualifications include: ✓ A strong work ethic ✓ An unusually high daily step count ✓ A tendency to turn simple tasks into endurance events During the interview process, Russ described himself as a Huel delivery driver. Technically correct. The race for Head of Hueligans continues. 👀 #HeadOfHueligans
Another ocean down. Many more limits to break. Welcome home @jackjarvisfit and @teamunitedweconquer 3,000+ miles down. £100,000+ raised for charity. Another challenge complete. Proof that limits exist to be broken. Proud to fuel Jack on what comes next. Stay tuned. ⏳ #limitseekerfund #limitseekers
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10mo ago
huel
Another ocean down. Many more limits to break. Welcome home @jackjarvisfit and @teamunitedweconquer 3,000+ miles down. £100,000+ raised for charity. Another challenge complete. Proof that limits exist to be broken. Proud to fuel Jack on what comes next. Stay tuned. ⏳ #limitseekerfund #limitseekers
Try Huel with £10 OFF for New Customers today using my code crouch10 at https://huel.com/crouch10. Fuel your best performance with Huel today! #ad
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huel
Try Huel with £10 OFF for New Customers today using my code crouch10 at https://huel.com/crouch10. Fuel your best performance with Huel today! #ad
The challenge: create a lighter shake without compromise. The result: Huel Lite our highest protein per calorie yet, ready-to-drink. Innovation, bottled.
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huel
The challenge: create a lighter shake without compromise. The result: Huel Lite our highest protein per calorie yet, ready-to-drink. Innovation, bottled.
A potential Head of Hueligans candidate has been spotted on site. Early observations include: • Stamping orders without authorisation • Conducting unrequested quality checks • Relations with the packing team are under review More soon. 👀 #HeadOfHueligans
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huel
A potential Head of Hueligans candidate has been spotted on site. Early observations include: • Stamping orders without authorisation • Conducting unrequested quality checks • Relations with the packing team are under review More soon. 👀 #HeadOfHueligans
“Oh I could just make that myself.” Totally. Just need the right protein blend. The exact vitamin and mineral profile. Perfect macro balance. Smooth texture. Consistent taste. Zero guesswork. Every single time. We’ll wait. 😉 Or… you could just shake and go.
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huel
“Oh I could just make that myself.” Totally. Just need the right protein blend. The exact vitamin and mineral profile. Perfect macro balance. Smooth texture. Consistent taste. Zero guesswork. Every single time. We’ll wait. 😉 Or… you could just shake and go.
🚨 THEY’RE HERE 🚨 Meet the Limit Seekers. The bold, the brave, the unstoppable. Over the past few months, we’ve reviewed hundreds of incredible applications to find the ones that truly stood out. Now, we’re proud to introduce our 10 Limit Seekers. For the next year we’ll be following these legends as they take on the wildest, toughest, most inspiring challenges imaginable. From summiting Antarctica’s highest peaks to cycling across continents, we’ll be sharing their adventures every step of the way. Follow their journeys here and get ready to be inspired. #LimitSeekers #Huel #FueledByHuel
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huel
🚨 THEY’RE HERE 🚨 Meet the Limit Seekers. The bold, the brave, the unstoppable. Over the past few months, we’ve reviewed hundreds of incredible applications to find the ones that truly stood out. Now, we’re proud to introduce our 10 Limit Seekers. For the next year we’ll be following these legends as they take on the wildest, toughest, most inspiring challenges imaginable. From summiting Antarctica’s highest peaks to cycling across continents, we’ll be sharing their adventures every step of the way. Follow their journeys here and get ready to be inspired. #LimitSeekers #Huel #FueledByHuel
We’ve received footage of a potential Head of Hueligans candidate in the wild. Known facts: • Covers suspiciously large distances on foot • Appears to fuel exclusively on determination & Huel Daily A-Z vitamin cans • Occasionally delivers Huel orders between runs Application yet to be confirmed. More soon. 👀 #HeadOfHueligans
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huel
We’ve received footage of a potential Head of Hueligans candidate in the wild. Known facts: • Covers suspiciously large distances on foot • Appears to fuel exclusively on determination & Huel Daily A-Z vitamin cans • Occasionally delivers Huel orders between runs Application yet to be confirmed. More soon. 👀 #HeadOfHueligans
Here’s how our founder uses Huel. Spoiler alert it’s not for every meal.
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huel
Here’s how our founder uses Huel. Spoiler alert it’s not for every meal.
POV: Getting back on plan before January even shows up.
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huel
POV: Getting back on plan before January even shows up.
NEW IN 💚 Meet the light meal with a matcha twist. 190 calories 25g protein 6g fibre 26 vitamins & minerals Huel Lite Vanilla Matcha. Light on calories. Big on nutrition. Available in 🇬🇧
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huel
NEW IN 💚 Meet the light meal with a matcha twist. 190 calories 25g protein 6g fibre 26 vitamins & minerals Huel Lite Vanilla Matcha. Light on calories. Big on nutrition. Available in 🇬🇧
DG #4543: Trial expansion authorised. Limited test units available via secure link. Access via bio 🔗. First come, first served. #Huelinnovationlab #ConfidentialDrop Entrants must be: Over 18 and residents of the UK or US. Free product no purchase necessary. Full T&C’s Apply - link in bio. Limited availability.
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huel
DG #4543: Trial expansion authorised. Limited test units available via secure link. Access via bio 🔗. First come, first served. #Huelinnovationlab #ConfidentialDrop Entrants must be: Over 18 and residents of the UK or US. Free product no purchase necessary. Full T&C’s Apply - link in bio. Limited availability.

Huel (@huel) Instagram Stats & Analytics

Huel (@huel) has 483K Instagram followers with a 0.80% engagement rate over the past 12 months. Across 210 posts, Huel received 70.5K total likes and 6.86M impressions, averaging 336 likes per post. This page tracks Huel's performance metrics, top content, and engagement trends — updated daily.

Huel (@huel) Instagram Analytics FAQ

How many Instagram followers does Huel have?+
Huel (@huel) has 483K Instagram followers as of June 2026.
What is Huel's Instagram engagement rate?+
Huel's Instagram engagement rate is 0.80% over the last 12 months, based on 210 posts.
How many likes does Huel get on Instagram?+
Huel received 70.5K total likes across 210 posts in the last 12 months, averaging 336 likes per post.
How many Instagram impressions does Huel get?+
Huel's Instagram content generated 6.86M total impressions over the last 12 months.