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followers
474K
impressions
6.77M
likes
66.7K
comments
7.19K
posts
196
engagement
0.814%
emv
$161K
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34.5K

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On September 20-21, @jackk_clarke , @huel Limit Seeker, set out to push the boundaries of human endurance with a world-first challenge. The challenge: Mt Snowdon, 30 Hours, As Many Times As Possible. 104.5km. 7 summits. 112,920 steps. 7,000m+ elevation. Ice Cream Embroidery customised Jacks Arcteryx Sylan Pro trainer as a trophy of his accomplishment.
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7mo ago
huel
On September 20-21, @jackk_clarke , @huel Limit Seeker, set out to push the boundaries of human endurance with a world-first challenge. The challenge: Mt Snowdon, 30 Hours, As Many Times As Possible. 104.5km. 7 summits. 112,920 steps. 7,000m+ elevation. Ice Cream Embroidery customised Jacks Arcteryx Sylan Pro trainer as a trophy of his accomplishment.
AD | JOE WICKS’ KILLER PROTEIN BAR!! 🥴❌🏫 ❗️This is his marketing tool to claim that many of the ingredients found within protein bars & ultra processed foods increase your risk of cancer, stroke, diarrhoea and early death.❗️🤦🏽‍♂️ This is absurd for several reasons: 1. He doesn’t specify which ingredients in particular are problematic and in what quantities. 75% of the “Killer” product composition is mostly comprised of healthy protein ingredients. 2. The next group of ingredients are sugars, which equate to <7g per bar… that will NOT cause any harm.❗️Meta analyses shows that only when >15% of total energy intake from sugars (>75g ish) do we start to see increases in heart disease risk. (PMID:36296910). 3. The remaining tiny % of ingredients are mostly vitamins and minerals with a few sweeteners and preservatives in TINY amounts… when discussing whether something is harmful or safe.. you HAVE to discuss the DOSAGES and critically review whether they’re in safe or unsafe amounts which he hasn’t done at all.❗️🤦🏽‍♂️ ❗️This campaign is really not helpful and is doing the exact thing he claims to be calling out… he’s using misleading marketing tactics and sensationalism to promote a product.. The sheer irony.❗️🥴 ✅ Yes we should be consuming more minimally processed foods, whole foods like wholegrain, legumes, nuts, seeds, fruits, veggies and lean proteins.❗️🍏🍗🥕No one has an issue with this message - but saying a protein bar with a great macronutrient profile will give you cancer or kill you is just not it.❗️ 🚨And hold on… isn’t this the same guy that partnered with MyProtein and released his own line of protein products with many of the same ingredients??❗️💀 Class Dismissed. 🏫 #nutrition #weightloss #fatloss #health #doctor #fitness #gym
201K
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7mo ago
huel
AD | JOE WICKS’ KILLER PROTEIN BAR!! 🥴❌🏫 ❗️This is his marketing tool to claim that many of the ingredients found within protein bars & ultra processed foods increase your risk of cancer, stroke, diarrhoea and early death.❗️🤦🏽‍♂️ This is absurd for several reasons: 1. He doesn’t specify which ingredients in particular are problematic and in what quantities. 75% of the “Killer” product composition is mostly comprised of healthy protein ingredients. 2. The next group of ingredients are sugars, which equate to <7g per bar… that will NOT cause any harm.❗️Meta analyses shows that only when >15% of total energy intake from sugars (>75g ish) do we start to see increases in heart disease risk. (PMID:36296910). 3. The remaining tiny % of ingredients are mostly vitamins and minerals with a few sweeteners and preservatives in TINY amounts… when discussing whether something is harmful or safe.. you HAVE to discuss the DOSAGES and critically review whether they’re in safe or unsafe amounts which he hasn’t done at all.❗️🤦🏽‍♂️ ❗️This campaign is really not helpful and is doing the exact thing he claims to be calling out… he’s using misleading marketing tactics and sensationalism to promote a product.. The sheer irony.❗️🥴 ✅ Yes we should be consuming more minimally processed foods, whole foods like wholegrain, legumes, nuts, seeds, fruits, veggies and lean proteins.❗️🍏🍗🥕No one has an issue with this message - but saying a protein bar with a great macronutrient profile will give you cancer or kill you is just not it.❗️ 🚨And hold on… isn’t this the same guy that partnered with MyProtein and released his own line of protein products with many of the same ingredients??❗️💀 Class Dismissed. 🏫 #nutrition #weightloss #fatloss #health #doctor #fitness #gym
Target acquired 🎯 We’re thrilled to share that Huel’s Ready-to-Drink range including our new Daily Greens Ready-To-Drink cans and Black Edition Ready-To-Drink is now available nationwide in Target stores across the US. 🇺🇸 From busy mornings to post-work workouts, we believe everyone deserves complete nutrition that fits their life.
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6mo ago
huel
Target acquired 🎯 We’re thrilled to share that Huel’s Ready-to-Drink range including our new Daily Greens Ready-To-Drink cans and Black Edition Ready-To-Drink is now available nationwide in Target stores across the US. 🇺🇸 From busy mornings to post-work workouts, we believe everyone deserves complete nutrition that fits their life.
Huel Lite has landed in the UK. 190 calories. 25g protein. 26 essential vitamins & minerals. Just 2g sugar. Lighter on calories, heavy on nutrition. Your lighter way to stay fuelled
150K
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7mo ago
huel
Huel Lite has landed in the UK. 190 calories. 25g protein. 26 essential vitamins & minerals. Just 2g sugar. Lighter on calories, heavy on nutrition. Your lighter way to stay fuelled
One range. Three options. Pick your moment. ⏰
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1.10K
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6mo ago
huel
One range. Three options. Pick your moment. ⏰
The first step back on land. @jackjarvisfit and crew, welcomed home by family and friends after 3,000+ miles. New York > Hamble 🌊 #limitseeker #limitseekerfund
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8mo ago
huel
The first step back on land. @jackjarvisfit and crew, welcomed home by family and friends after 3,000+ miles. New York > Hamble 🌊 #limitseeker #limitseekerfund
Another ocean down. Many more limits to break. Welcome home @jackjarvisfit and @teamunitedweconquer 3,000+ miles down. £100,000+ raised for charity. Another challenge complete. Proof that limits exist to be broken. Proud to fuel Jack on what comes next. Stay tuned. ⏳ #limitseekerfund #limitseekers
78.3K
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8mo ago
huel
Another ocean down. Many more limits to break. Welcome home @jackjarvisfit and @teamunitedweconquer 3,000+ miles down. £100,000+ raised for charity. Another challenge complete. Proof that limits exist to be broken. Proud to fuel Jack on what comes next. Stay tuned. ⏳ #limitseekerfund #limitseekers
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
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5mo ago
huel
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
Try Huel with £10 OFF for New Customers today using my code crouch10 at https://huel.com/crouch10. Fuel your best performance with Huel today! #ad
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1
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huel
Try Huel with £10 OFF for New Customers today using my code crouch10 at https://huel.com/crouch10. Fuel your best performance with Huel today! #ad
The challenge: create a lighter shake without compromise. The result: Huel Lite our highest protein per calorie yet, ready-to-drink. Innovation, bottled.
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7mo ago
huel
The challenge: create a lighter shake without compromise. The result: Huel Lite our highest protein per calorie yet, ready-to-drink. Innovation, bottled.
“Oh I could just make that myself.” Totally. Just need the right protein blend. The exact vitamin and mineral profile. Perfect macro balance. Smooth texture. Consistent taste. Zero guesswork. Every single time. We’ll wait. 😉 Or… you could just shake and go.
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2mo ago
huel
“Oh I could just make that myself.” Totally. Just need the right protein blend. The exact vitamin and mineral profile. Perfect macro balance. Smooth texture. Consistent taste. Zero guesswork. Every single time. We’ll wait. 😉 Or… you could just shake and go.
🚨 THEY’RE HERE 🚨 Meet the Limit Seekers. The bold, the brave, the unstoppable. Over the past few months, we’ve reviewed hundreds of incredible applications to find the ones that truly stood out. Now, we’re proud to introduce our 10 Limit Seekers. For the next year we’ll be following these legends as they take on the wildest, toughest, most inspiring challenges imaginable. From summiting Antarctica’s highest peaks to cycling across continents, we’ll be sharing their adventures every step of the way. Follow their journeys here and get ready to be inspired. #LimitSeekers #Huel #FueledByHuel
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9mo ago
huel
🚨 THEY’RE HERE 🚨 Meet the Limit Seekers. The bold, the brave, the unstoppable. Over the past few months, we’ve reviewed hundreds of incredible applications to find the ones that truly stood out. Now, we’re proud to introduce our 10 Limit Seekers. For the next year we’ll be following these legends as they take on the wildest, toughest, most inspiring challenges imaginable. From summiting Antarctica’s highest peaks to cycling across continents, we’ll be sharing their adventures every step of the way. Follow their journeys here and get ready to be inspired. #LimitSeekers #Huel #FueledByHuel
POV: Getting back on plan before January even shows up.
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huel
POV: Getting back on plan before January even shows up.
DG #4543: Trial expansion authorised. Limited test units available via secure link. Access via bio 🔗. First come, first served. #Huelinnovationlab #ConfidentialDrop Entrants must be: Over 18 and residents of the UK or US. Free product no purchase necessary. Full T&C’s Apply - link in bio. Limited availability.
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huel
DG #4543: Trial expansion authorised. Limited test units available via secure link. Access via bio 🔗. First come, first served. #Huelinnovationlab #ConfidentialDrop Entrants must be: Over 18 and residents of the UK or US. Free product no purchase necessary. Full T&C’s Apply - link in bio. Limited availability.
Cheers to what’s coming…. 😉
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21
7mo ago
huel
Cheers to what’s coming…. 😉
UK to Australia. ✅ After 10 months, 17,000+ km, 30+ countries, Spencer arrives in Sydney. Through Afghanistan, the Stans, Annapurna Circuit, crashes, mountains, and long roads - he kept going. Not for a record. For himself. And for everyone who needed to see it was possible. All in aid of @twopintsdeep , fuelled by @huel 💪
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huel
UK to Australia. ✅ After 10 months, 17,000+ km, 30+ countries, Spencer arrives in Sydney. Through Afghanistan, the Stans, Annapurna Circuit, crashes, mountains, and long roads - he kept going. Not for a record. For himself. And for everyone who needed to see it was possible. All in aid of @twopintsdeep , fuelled by @huel 💪
Fuel has never mattered more. Project SE7EN is 2/7 in, and the days are long, heavy and unpredictable. Huel has been a constant — quick, reliable energy for me and the team when we don’t have time to stop. Arizona was unforgiving, and recovery windows are short, so getting something in fast makes a huge difference. This challenge is stacked against us, but being properly fuelled gives us a fighting chance. Onto continent three. 📸 : @stonevisualsuk #PROJECTSE7EN @Huel #ad
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huel
Fuel has never mattered more. Project SE7EN is 2/7 in, and the days are long, heavy and unpredictable. Huel has been a constant — quick, reliable energy for me and the team when we don’t have time to stop. Arizona was unforgiving, and recovery windows are short, so getting something in fast makes a huge difference. This challenge is stacked against us, but being properly fuelled gives us a fighting chance. Onto continent three. 📸 : @stonevisualsuk #PROJECTSE7EN @Huel #ad
We were shocked that the most emotional part of the day was not TJM climbing a mountain. This epic video shows what happened next took everyone by surprise. Jack Clarke set out to climb Mount Snowdon for 30 hours straight. Up. Down. Again. And again. 🌧️ Torrential rain turned paths into streams. In the pitch darkness of night, those streams became rivers. Still, Jack refused to give in. (He had a lot of Huel in him!) Then came the moment none of us expected. Halfway up the mountain, through the mist and rain, a small figure appeared. ➡️ It was The Joshie-Man. Jack could not contain his surprise. Disbelief. Joy. Tears. And then spontaneous applause broke out around them. 👏 What carried Jack wasn’t just grit - it was the people. It was the love ❤️ That moment with #TJM showed that Jack will forever be remembered as a hero for the autistic community. TJM has demanded that we #LetThemHaveTheirVoices. Today, you represent society’s response! Your voice matters as much as these two heros. Every comment, like, and share helps carry this story further and strengthens the call for change. Stand with us by amplifying this moment so the world knows: they will be heard 💪 ⸻ ⁉️ PS: Will you leave a message for Jack - a thank you for his immense sacrifice and the unthinkable he achieved? And what did you feel when TheJoshieMan climbed halfway up the mountain to meet him? Or tell us about a mountain you had to climb in your own life, and how you achieved what people said you never could.
42.7K
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7mo ago
huel
We were shocked that the most emotional part of the day was not TJM climbing a mountain. This epic video shows what happened next took everyone by surprise. Jack Clarke set out to climb Mount Snowdon for 30 hours straight. Up. Down. Again. And again. 🌧️ Torrential rain turned paths into streams. In the pitch darkness of night, those streams became rivers. Still, Jack refused to give in. (He had a lot of Huel in him!) Then came the moment none of us expected. Halfway up the mountain, through the mist and rain, a small figure appeared. ➡️ It was The Joshie-Man. Jack could not contain his surprise. Disbelief. Joy. Tears. And then spontaneous applause broke out around them. 👏 What carried Jack wasn’t just grit - it was the people. It was the love ❤️ That moment with #TJM showed that Jack will forever be remembered as a hero for the autistic community. TJM has demanded that we #LetThemHaveTheirVoices. Today, you represent society’s response! Your voice matters as much as these two heros. Every comment, like, and share helps carry this story further and strengthens the call for change. Stand with us by amplifying this moment so the world knows: they will be heard 💪 ⸻ ⁉️ PS: Will you leave a message for Jack - a thank you for his immense sacrifice and the unthinkable he achieved? And what did you feel when TheJoshieMan climbed halfway up the mountain to meet him? Or tell us about a mountain you had to climb in your own life, and how you achieved what people said you never could.
Here’s how our founder uses Huel. Spoiler alert it’s not for every meal.
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3w ago
huel
Here’s how our founder uses Huel. Spoiler alert it’s not for every meal.
@spencermatthews walked into Huel HQ and chose protein. 225g later… we’re checking if that’s a world record.
40.5K
174
7
2mo ago
huel
@spencermatthews walked into Huel HQ and chose protein. 225g later… we’re checking if that’s a world record.

Huel (@huel) Instagram Stats & Analytics

Huel (@huel) has 474K Instagram followers with a 0.81% engagement rate over the past 12 months. Across 196 posts, Huel received 66.7K total likes and 6.24M impressions, averaging 340 likes per post. This page tracks Huel's performance metrics, top content, and engagement trends — updated daily.

Huel (@huel) Instagram Analytics FAQ

How many Instagram followers does Huel have?+
Huel (@huel) has 474K Instagram followers as of May 2026.
What is Huel's Instagram engagement rate?+
Huel's Instagram engagement rate is 0.81% over the last 12 months, based on 196 posts.
How many likes does Huel get on Instagram?+
Huel received 66.7K total likes across 196 posts in the last 12 months, averaging 340 likes per post.
How many Instagram impressions does Huel get?+
Huel's Instagram content generated 6.24M total impressions over the last 12 months.