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followers
511K
impressions
7.40M
likes
56.5K
comments
8.19K
posts
175
engagement
0.644%
emv
$172K
Average per post
42.3K

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On September 20-21, @jackk_clarke , @huel Limit Seeker, set out to push the boundaries of human endurance with a world-first challenge. The challenge: Mt Snowdon, 30 Hours, As Many Times As Possible. 104.5km. 7 summits. 112,920 steps. 7,000m+ elevation. Ice Cream Embroidery customised Jacks Arcteryx Sylan Pro trainer as a trophy of his accomplishment.
1.80M
2.58K
20
11mo ago
huel
On September 20-21, @jackk_clarke , @huel Limit Seeker, set out to push the boundaries of human endurance with a world-first challenge. The challenge: Mt Snowdon, 30 Hours, As Many Times As Possible. 104.5km. 7 summits. 112,920 steps. 7,000m+ elevation. Ice Cream Embroidery customised Jacks Arcteryx Sylan Pro trainer as a trophy of his accomplishment.
One range. Three options. Pick your moment. ⏰
204K
1.39K
217
11mo ago
huel
One range. Three options. Pick your moment. ⏰
AD | JOE WICKS’ KILLER PROTEIN BAR!! 🥴❌🏫 ❗️This is his marketing tool to claim that many of the ingredients found within protein bars & ultra processed foods increase your risk of cancer, stroke, diarrhoea and early death.❗️🤦🏽‍♂️ This is absurd for several reasons: 1. He doesn’t specify which ingredients in particular are problematic and in what quantities. 75% of the “Killer” product composition is mostly comprised of healthy protein ingredients. 2. The next group of ingredients are sugars, which equate to <7g per bar… that will NOT cause any harm.❗️Meta analyses shows that only when >15% of total energy intake from sugars (>75g ish) do we start to see increases in heart disease risk. (PMID:36296910). 3. The remaining tiny % of ingredients are mostly vitamins and minerals with a few sweeteners and preservatives in TINY amounts… when discussing whether something is harmful or safe.. you HAVE to discuss the DOSAGES and critically review whether they’re in safe or unsafe amounts which he hasn’t done at all.❗️🤦🏽‍♂️ ❗️This campaign is really not helpful and is doing the exact thing he claims to be calling out… he’s using misleading marketing tactics and sensationalism to promote a product.. The sheer irony.❗️🥴 ✅ Yes we should be consuming more minimally processed foods, whole foods like wholegrain, legumes, nuts, seeds, fruits, veggies and lean proteins.❗️🍏🍗🥕No one has an issue with this message - but saying a protein bar with a great macronutrient profile will give you cancer or kill you is just not it.❗️ 🚨And hold on… isn’t this the same guy that partnered with MyProtein and released his own line of protein products with many of the same ingredients??❗️💀 Class Dismissed. 🏫 #nutrition #weightloss #fatloss #health #doctor #fitness #gym
201K
3.84K
241
12mo ago
huel
AD | JOE WICKS’ KILLER PROTEIN BAR!! 🥴❌🏫 ❗️This is his marketing tool to claim that many of the ingredients found within protein bars & ultra processed foods increase your risk of cancer, stroke, diarrhoea and early death.❗️🤦🏽‍♂️ This is absurd for several reasons: 1. He doesn’t specify which ingredients in particular are problematic and in what quantities. 75% of the “Killer” product composition is mostly comprised of healthy protein ingredients. 2. The next group of ingredients are sugars, which equate to <7g per bar… that will NOT cause any harm.❗️Meta analyses shows that only when >15% of total energy intake from sugars (>75g ish) do we start to see increases in heart disease risk. (PMID:36296910). 3. The remaining tiny % of ingredients are mostly vitamins and minerals with a few sweeteners and preservatives in TINY amounts… when discussing whether something is harmful or safe.. you HAVE to discuss the DOSAGES and critically review whether they’re in safe or unsafe amounts which he hasn’t done at all.❗️🤦🏽‍♂️ ❗️This campaign is really not helpful and is doing the exact thing he claims to be calling out… he’s using misleading marketing tactics and sensationalism to promote a product.. The sheer irony.❗️🥴 ✅ Yes we should be consuming more minimally processed foods, whole foods like wholegrain, legumes, nuts, seeds, fruits, veggies and lean proteins.❗️🍏🍗🥕No one has an issue with this message - but saying a protein bar with a great macronutrient profile will give you cancer or kill you is just not it.❗️ 🚨And hold on… isn’t this the same guy that partnered with MyProtein and released his own line of protein products with many of the same ingredients??❗️💀 Class Dismissed. 🏫 #nutrition #weightloss #fatloss #health #doctor #fitness #gym
🗳️ VOTING IS NOW OPEN 🗳️ The campaigns are over. The speeches have been made. Now the power is in your hands. Who deserves to be crowned Head of Hueligan? 👑 @mattdoesfitness @hardestgeezer @spencermatthews Drop your chosen candidate’s name in the comments and help decide the winner. 🏆
195K
429
147
3mo ago
huel
🗳️ VOTING IS NOW OPEN 🗳️ The campaigns are over. The speeches have been made. Now the power is in your hands. Who deserves to be crowned Head of Hueligan? 👑 @mattdoesfitness @hardestgeezer @spencermatthews Drop your chosen candidate’s name in the comments and help decide the winner. 🏆
Target acquired 🎯 We’re thrilled to share that Huel’s Ready-to-Drink range including our new Daily Greens Ready-To-Drink cans and Black Edition Ready-To-Drink is now available nationwide in Target stores across the US. 🇺🇸 From busy mornings to post-work workouts, we believe everyone deserves complete nutrition that fits their life.
172K
414
31
11mo ago
huel
Target acquired 🎯 We’re thrilled to share that Huel’s Ready-to-Drink range including our new Daily Greens Ready-To-Drink cans and Black Edition Ready-To-Drink is now available nationwide in Target stores across the US. 🇺🇸 From busy mornings to post-work workouts, we believe everyone deserves complete nutrition that fits their life.
Huel Lite has landed in the UK. 190 calories. 25g protein. 26 essential vitamins & minerals. Just 2g sugar. Lighter on calories, heavy on nutrition. Your lighter way to stay fuelled
160K
963
178
12mo ago
huel
Huel Lite has landed in the UK. 190 calories. 25g protein. 26 essential vitamins & minerals. Just 2g sugar. Lighter on calories, heavy on nutrition. Your lighter way to stay fuelled
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
141K
1.06K
327
9mo ago
huel
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
The third candidate has been assessed. Spencer Matthews’ qualifications include: ✓ Commitment to quality ✓ Unwavering self-confidence ✓ A tendency to exceed the boundaries of his job description During the interview process, Spencer explained that he has become something of a figurehead on the packing line. The panel is currently verifying this information… The race for Head of Hueligans continues. Could it be “The Packing Prince”? 👀 #HeadOfHueligans
134K
710
28
3mo ago
huel
The third candidate has been assessed. Spencer Matthews’ qualifications include: ✓ Commitment to quality ✓ Unwavering self-confidence ✓ A tendency to exceed the boundaries of his job description During the interview process, Spencer explained that he has become something of a figurehead on the packing line. The panel is currently verifying this information… The race for Head of Hueligans continues. Could it be “The Packing Prince”? 👀 #HeadOfHueligans
The second candidate has been assessed. Russ Cook’s qualifications include: ✓ A strong work ethic ✓ An unusually high daily step count ✓ A tendency to turn simple tasks into endurance events During the interview process, Russ described himself as a Huel delivery driver. Technically correct. The race for Head of Hueligans continues. 👀 #HeadOfHueligans
102K
345
20
3mo ago
huel
The second candidate has been assessed. Russ Cook’s qualifications include: ✓ A strong work ethic ✓ An unusually high daily step count ✓ A tendency to turn simple tasks into endurance events During the interview process, Russ described himself as a Huel delivery driver. Technically correct. The race for Head of Hueligans continues. 👀 #HeadOfHueligans
Trust takes years to build. Lunch takes two minutes. 🖤
71.7K
407
32
2w ago
huel
Trust takes years to build. Lunch takes two minutes. 🖤
The challenge: create a lighter shake without compromise. The result: Huel Lite our highest protein per calorie yet, ready-to-drink. Innovation, bottled.
69.2K
417
72
12mo ago
huel
The challenge: create a lighter shake without compromise. The result: Huel Lite our highest protein per calorie yet, ready-to-drink. Innovation, bottled.
A potential Head of Hueligans candidate has been spotted on site. Early observations include: • Stamping orders without authorisation • Conducting unrequested quality checks • Relations with the packing team are under review More soon. 👀 #HeadOfHueligans
69.0K
198
18
3mo ago
huel
A potential Head of Hueligans candidate has been spotted on site. Early observations include: • Stamping orders without authorisation • Conducting unrequested quality checks • Relations with the packing team are under review More soon. 👀 #HeadOfHueligans
The secret’s out. Black Edition Ramen has arrived. 🖤🍜 🖤 40g of protein. 🍜 4 Bold flavours. 🔗 Available now via the link in bio.
67.4K
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79
2mo ago
huel
The secret’s out. Black Edition Ramen has arrived. 🖤🍜 🖤 40g of protein. 🍜 4 Bold flavours. 🔗 Available now via the link in bio.
“Oh I could just make that myself.” Totally. Just need the right protein blend. The exact vitamin and mineral profile. Perfect macro balance. Smooth texture. Consistent taste. Zero guesswork. Every single time. We’ll wait. 😉 Or… you could just shake and go.
58.0K
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42
7mo ago
huel
“Oh I could just make that myself.” Totally. Just need the right protein blend. The exact vitamin and mineral profile. Perfect macro balance. Smooth texture. Consistent taste. Zero guesswork. Every single time. We’ll wait. 😉 Or… you could just shake and go.
Errrrm, who else has tried this?!… 🤤
54.3K
404
63
1mo ago
huel
Errrrm, who else has tried this?!… 🤤
We’ve received footage of a potential Head of Hueligans candidate in the wild. Known facts: • Covers suspiciously large distances on foot • Appears to fuel exclusively on determination & Huel Daily A-Z vitamin cans • Occasionally delivers Huel orders between runs Application yet to be confirmed. More soon. 👀 #HeadOfHueligans
53.4K
213
8
3mo ago
huel
We’ve received footage of a potential Head of Hueligans candidate in the wild. Known facts: • Covers suspiciously large distances on foot • Appears to fuel exclusively on determination & Huel Daily A-Z vitamin cans • Occasionally delivers Huel orders between runs Application yet to be confirmed. More soon. 👀 #HeadOfHueligans
NEW IN 💚 Meet the light meal with a matcha twist. 190 calories 25g protein 6g fibre 26 vitamins & minerals Huel Lite Vanilla Matcha. Light on calories. Big on nutrition. Available in 🇬🇧
52.2K
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4mo ago
huel
NEW IN 💚 Meet the light meal with a matcha twist. 190 calories 25g protein 6g fibre 26 vitamins & minerals Huel Lite Vanilla Matcha. Light on calories. Big on nutrition. Available in 🇬🇧
Peach, but make it chill 🍑❄️ !GIVEAWAY! We gave Limited Edition Golden Peach Daily A-Z the SLUSHi treatment. Vitamins have never looked cooler. We’re giving five of you a limited-edition Peach gift box, each containing an exclusive piece of Huel merch. To enter: 🍑 Follow @huel 🍑 Comment which Huel product you’d like us to try in a ninja next UK only. 18+. Full T&Cs in bio. 🇬🇧 This giveaway is not sponsored, endorsed or administered by Instagram.
51.6K
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450
1w ago
huel
Peach, but make it chill 🍑❄️ !GIVEAWAY! We gave Limited Edition Golden Peach Daily A-Z the SLUSHi treatment. Vitamins have never looked cooler. We’re giving five of you a limited-edition Peach gift box, each containing an exclusive piece of Huel merch. To enter: 🍑 Follow @huel 🍑 Comment which Huel product you’d like us to try in a ninja next UK only. 18+. Full T&Cs in bio. 🇬🇧 This giveaway is not sponsored, endorsed or administered by Instagram.
The next Limit Seeker journey is almost here. Jack Jarvis is about to take on his biggest challenge yet. 🏃 Beijing to London. 🌍 Through 16 countries. 🙈 50km a day. Before he begins, we took his route to the public to see how many people could name every country along the way.
50.8K
226
35
2mo ago
huel
The next Limit Seeker journey is almost here. Jack Jarvis is about to take on his biggest challenge yet. 🏃 Beijing to London. 🌍 Through 16 countries. 🙈 50km a day. Before he begins, we took his route to the public to see how many people could name every country along the way.
Here’s how our founder uses Huel. Spoiler alert it’s not for every meal.
48.4K
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50
5mo ago
huel
Here’s how our founder uses Huel. Spoiler alert it’s not for every meal.

Huel (@huel) Instagram Stats & Analytics

Huel (@huel) has 511K Instagram followers with a 0.64% engagement rate over the past 12 months. Across 175 posts, Huel received 56.5K total likes and 7.40M impressions, averaging 323 likes per post. This page tracks Huel's performance metrics, top content, and engagement trends — updated daily. To benchmark @huel against other accounts, use Socialpruf's Instagram competitor analysis tool.

Huel (@huel) Instagram Analytics FAQ

How many Instagram followers does Huel have?+
Huel (@huel) has 511K Instagram followers as of October 2026.
What is Huel's Instagram engagement rate?+
Huel's Instagram engagement rate is 0.64% over the last 12 months, based on 175 posts.
How many likes does Huel get on Instagram?+
Huel received 56.5K total likes across 175 posts in the last 12 months, averaging 323 likes per post.
How many Instagram impressions does Huel get?+
Huel's Instagram content generated 7.40M total impressions over the last 12 months.
Can I compare Huel with other Instagram accounts?+
Yes. Add @huel to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.