instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
459K
impressions
8.38M
likes
110K
comments
7.09K
posts
282
engagement
1.19%
emv
$204K
Avg. per post
43.9K

Key Metrics

Distributions

Top Content

On September 20-21, @jackk_clarke , @huel Limit Seeker, set out to push the boundaries of human endurance with a world-first challenge. The challenge: Mt Snowdon, 30 Hours, As Many Times As Possible. 104.5km. 7 summits. 112,920 steps. 7,000m+ elevation. Ice Cream Embroidery customised Jacks Arcteryx Sylan Pro trainer as a trophy of his accomplishment.
1.8M
2.6K
20
4mo ago
huel
On September 20-21, @jackk_clarke , @huel Limit Seeker, set out to push the boundaries of human endurance with a world-first challenge. The challenge: Mt Snowdon, 30 Hours, As Many Times As Possible. 104.5km. 7 summits. 112,920 steps. 7,000m+ elevation. Ice Cream Embroidery customised Jacks Arcteryx Sylan Pro trainer as a trophy of his accomplishment.
Absolutely buzzing to announce that I’m now officially sponsored by Huel! 🎉 So… if you wanna support me (and immediately become my best friend), you can use the link in my bio & the code MATT on orders over £60 to get a discount. Plus, if you DM me a screenshot of your order, I’ll pick a few of you guys every month and I’ll pay for your entire basket 🛒🫡 Anyway, you’re probably thinking - why Huel? Well that’s none of your business. Focus on yourself yea? Jokes. Over the last couple of years, for the first time in my life, I’ve started to notice the impact that the quality of food I eat has on the way I feel & the way I perform. It’s mad if I think about the things I spend money on, and yet when it comes to my diet, because I’m busy, I’ll just grab the first thing I can find & eat it. For the last 10 years, my diet has basically comprised of the following: protein + literally any other edible substance within a grabable distance. Which is absolutely wild tbh. Especially with Luca & Mauro getting older now (waaaay too quickly 🥹), I plan to stay jacked/healthy forever & live to the age of 150, and the stuff I eat obviously has an impact on my ability to do that. I switched to Huel a little while back & I’ve already noticed the difference. Their stuff is high in protein (Black Edition shakes have 35g each) but also contain all the essential nutrients your body needs + 26 vitamins & minerals. Honestly, the difference is massive. Also, if you wanna try my personal recommendations, we’ve put all of the products I love/use in a bundle - it’s called the Matt Morsia bundle (worst name ever) and you can find it through the link in my bio 👉 Right, this caption is way too long. Sorry. The point is, Huel is sick & you should defo try it. Use the link in my bio & the code MATT on your first order over £60 (and don’t forget to DM me a screenshot of your order). You guys are the best. Unless you don’t buy Huel with my code in which case I hate you & hope you burn in hell. Have a great evening
1.3M
29.9K
815
10mo ago
huel
Absolutely buzzing to announce that I’m now officially sponsored by Huel! 🎉 So… if you wanna support me (and immediately become my best friend), you can use the link in my bio & the code MATT on orders over £60 to get a discount. Plus, if you DM me a screenshot of your order, I’ll pick a few of you guys every month and I’ll pay for your entire basket 🛒🫡 Anyway, you’re probably thinking - why Huel? Well that’s none of your business. Focus on yourself yea? Jokes. Over the last couple of years, for the first time in my life, I’ve started to notice the impact that the quality of food I eat has on the way I feel & the way I perform. It’s mad if I think about the things I spend money on, and yet when it comes to my diet, because I’m busy, I’ll just grab the first thing I can find & eat it. For the last 10 years, my diet has basically comprised of the following: protein + literally any other edible substance within a grabable distance. Which is absolutely wild tbh. Especially with Luca & Mauro getting older now (waaaay too quickly 🥹), I plan to stay jacked/healthy forever & live to the age of 150, and the stuff I eat obviously has an impact on my ability to do that. I switched to Huel a little while back & I’ve already noticed the difference. Their stuff is high in protein (Black Edition shakes have 35g each) but also contain all the essential nutrients your body needs + 26 vitamins & minerals. Honestly, the difference is massive. Also, if you wanna try my personal recommendations, we’ve put all of the products I love/use in a bundle - it’s called the Matt Morsia bundle (worst name ever) and you can find it through the link in my bio 👉 Right, this caption is way too long. Sorry. The point is, Huel is sick & you should defo try it. Use the link in my bio & the code MATT on your first order over £60 (and don’t forget to DM me a screenshot of your order). You guys are the best. Unless you don’t buy Huel with my code in which case I hate you & hope you burn in hell. Have a great evening
Calling all Limit Seekers: Do you have an extraordinary, world-first challenge you’re chasing? We can help! The Huel Limit Seeker Fund was created to fuel ordinary people in achieving extraordinary feats. Whether you’re pushing physical or mental limits, this fund exists to turn the seemingly impossible into reality. 💰 Selected Limit Seekers will win a share of £100k 🥤 Tailored nutrition guidance + unlimited Huel 🔗Applications are NOW OPEN. Link in bio. 🔥 Don’t overthink it, and let’s see what you’re made of or tag a friend you know is chasing a challenge. Entries open 03/04/25 – 09/05/25 (UK time). UK residents only, 18+. 1 entry per person. Enter by completing the application form and attending the finalist challenge day if selected. Winners chosen based on challenge novelty, dedication, and alignment with Huel’s values (see more in full T&Cs). Up to 3 winners will receive a share of £100k, Huel products and nutrition/community support —subject to agreement. Entrants grant Huel & partners usage rights for challenge-related content. No other food/drink sponsors. Background checks required. Full T&Cs and Privacy Policy apply. Links in bio. 🔗
779K
12.8K
100
10mo ago
huel
Calling all Limit Seekers: Do you have an extraordinary, world-first challenge you’re chasing? We can help! The Huel Limit Seeker Fund was created to fuel ordinary people in achieving extraordinary feats. Whether you’re pushing physical or mental limits, this fund exists to turn the seemingly impossible into reality. 💰 Selected Limit Seekers will win a share of £100k 🥤 Tailored nutrition guidance + unlimited Huel 🔗Applications are NOW OPEN. Link in bio. 🔥 Don’t overthink it, and let’s see what you’re made of or tag a friend you know is chasing a challenge. Entries open 03/04/25 – 09/05/25 (UK time). UK residents only, 18+. 1 entry per person. Enter by completing the application form and attending the finalist challenge day if selected. Winners chosen based on challenge novelty, dedication, and alignment with Huel’s values (see more in full T&Cs). Up to 3 winners will receive a share of £100k, Huel products and nutrition/community support —subject to agreement. Entrants grant Huel & partners usage rights for challenge-related content. No other food/drink sponsors. Background checks required. Full T&Cs and Privacy Policy apply. Links in bio. 🔗
AD | JOE WICKS’ KILLER PROTEIN BAR!! 🥴❌🏫 ❗️This is his marketing tool to claim that many of the ingredients found within protein bars & ultra processed foods increase your risk of cancer, stroke, diarrhoea and early death.❗️🤦🏽‍♂️ This is absurd for several reasons: 1. He doesn’t specify which ingredients in particular are problematic and in what quantities. 75% of the “Killer” product composition is mostly comprised of healthy protein ingredients. 2. The next group of ingredients are sugars, which equate to <7g per bar… that will NOT cause any harm.❗️Meta analyses shows that only when >15% of total energy intake from sugars (>75g ish) do we start to see increases in heart disease risk. (PMID:36296910). 3. The remaining tiny % of ingredients are mostly vitamins and minerals with a few sweeteners and preservatives in TINY amounts… when discussing whether something is harmful or safe.. you HAVE to discuss the DOSAGES and critically review whether they’re in safe or unsafe amounts which he hasn’t done at all.❗️🤦🏽‍♂️ ❗️This campaign is really not helpful and is doing the exact thing he claims to be calling out… he’s using misleading marketing tactics and sensationalism to promote a product.. The sheer irony.❗️🥴 ✅ Yes we should be consuming more minimally processed foods, whole foods like wholegrain, legumes, nuts, seeds, fruits, veggies and lean proteins.❗️🍏🍗🥕No one has an issue with this message - but saying a protein bar with a great macronutrient profile will give you cancer or kill you is just not it.❗️ 🚨And hold on… isn’t this the same guy that partnered with MyProtein and released his own line of protein products with many of the same ingredients??❗️💀 Class Dismissed. 🏫 #nutrition #weightloss #fatloss #health #doctor #fitness #gym
200K
3.86K
245
4mo ago
huel
AD | JOE WICKS’ KILLER PROTEIN BAR!! 🥴❌🏫 ❗️This is his marketing tool to claim that many of the ingredients found within protein bars & ultra processed foods increase your risk of cancer, stroke, diarrhoea and early death.❗️🤦🏽‍♂️ This is absurd for several reasons: 1. He doesn’t specify which ingredients in particular are problematic and in what quantities. 75% of the “Killer” product composition is mostly comprised of healthy protein ingredients. 2. The next group of ingredients are sugars, which equate to <7g per bar… that will NOT cause any harm.❗️Meta analyses shows that only when >15% of total energy intake from sugars (>75g ish) do we start to see increases in heart disease risk. (PMID:36296910). 3. The remaining tiny % of ingredients are mostly vitamins and minerals with a few sweeteners and preservatives in TINY amounts… when discussing whether something is harmful or safe.. you HAVE to discuss the DOSAGES and critically review whether they’re in safe or unsafe amounts which he hasn’t done at all.❗️🤦🏽‍♂️ ❗️This campaign is really not helpful and is doing the exact thing he claims to be calling out… he’s using misleading marketing tactics and sensationalism to promote a product.. The sheer irony.❗️🥴 ✅ Yes we should be consuming more minimally processed foods, whole foods like wholegrain, legumes, nuts, seeds, fruits, veggies and lean proteins.❗️🍏🍗🥕No one has an issue with this message - but saying a protein bar with a great macronutrient profile will give you cancer or kill you is just not it.❗️ 🚨And hold on… isn’t this the same guy that partnered with MyProtein and released his own line of protein products with many of the same ingredients??❗️💀 Class Dismissed. 🏫 #nutrition #weightloss #fatloss #health #doctor #fitness #gym
Target acquired 🎯 We’re thrilled to share that Huel’s Ready-to-Drink range including our new Daily Greens Ready-To-Drink cans and Black Edition Ready-To-Drink is now available nationwide in Target stores across the US. 🇺🇸 From busy mornings to post-work workouts, we believe everyone deserves complete nutrition that fits their life.
171K
414
31
4mo ago
huel
Target acquired 🎯 We’re thrilled to share that Huel’s Ready-to-Drink range including our new Daily Greens Ready-To-Drink cans and Black Edition Ready-To-Drink is now available nationwide in Target stores across the US. 🇺🇸 From busy mornings to post-work workouts, we believe everyone deserves complete nutrition that fits their life.
Repost from @hardestgeezer • I really didn’t think this day would ever come but I’ll be back more ferocious than ever. Huel daily A-Z also available at Tesco express and can be purchased as part of a meal deal! Selected stores only. @huel
160K
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10
12mo ago
huel
Repost from @hardestgeezer • I really didn’t think this day would ever come but I’ll be back more ferocious than ever. Huel daily A-Z also available at Tesco express and can be purchased as part of a meal deal! Selected stores only. @huel
Huel Lite has landed in the UK. 190 calories. 25g protein. 26 essential vitamins & minerals. Just 2g sugar. Lighter on calories, heavy on nutrition. Your lighter way to stay fuelled
141K
914
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4mo ago
huel
Huel Lite has landed in the UK. 190 calories. 25g protein. 26 essential vitamins & minerals. Just 2g sugar. Lighter on calories, heavy on nutrition. Your lighter way to stay fuelled
Fuelling my day the easy way - picked up my favourite @huel Ready-to-drink from Puccino’s. AD
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3.61K
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9mo ago
huel
Fuelling my day the easy way - picked up my favourite @huel Ready-to-drink from Puccino’s. AD
Limits? They’re meant to be broken. Details coming soon. 03.04.2025
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24
10mo ago
huel
Limits? They’re meant to be broken. Details coming soon. 03.04.2025
The first step back on land. @jackjarvisfit and crew, welcomed home by family and friends after 3,000+ miles. New York > Hamble 🌊 #limitseeker #limitseekerfund
82.9K
3.9K
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6mo ago
huel
The first step back on land. @jackjarvisfit and crew, welcomed home by family and friends after 3,000+ miles. New York > Hamble 🌊 #limitseeker #limitseekerfund
Another ocean down. Many more limits to break. Welcome home @jackjarvisfit and @teamunitedweconquer 3,000+ miles down. £100,000+ raised for charity. Another challenge complete. Proof that limits exist to be broken. Proud to fuel Jack on what comes next. Stay tuned. ⏳ #limitseekerfund #limitseekers
78.3K
3.13K
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6mo ago
huel
Another ocean down. Many more limits to break. Welcome home @jackjarvisfit and @teamunitedweconquer 3,000+ miles down. £100,000+ raised for charity. Another challenge complete. Proof that limits exist to be broken. Proud to fuel Jack on what comes next. Stay tuned. ⏳ #limitseekerfund #limitseekers
One range. Three options. Pick your moment. ⏰
77.3K
709
104
3mo ago
huel
One range. Three options. Pick your moment. ⏰
Try Huel with £10 OFF for New Customers today using my code crouch10 at https://huel.com/crouch10. Fuel your best performance with Huel today! #ad
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1
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huel
Try Huel with £10 OFF for New Customers today using my code crouch10 at https://huel.com/crouch10. Fuel your best performance with Huel today! #ad
The challenge: create a lighter shake without compromise. The result: Huel Lite our highest protein per calorie yet, ready-to-drink. Innovation, bottled.
59.1K
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4mo ago
huel
The challenge: create a lighter shake without compromise. The result: Huel Lite our highest protein per calorie yet, ready-to-drink. Innovation, bottled.
🚨 THEY’RE HERE 🚨 Meet the Limit Seekers. The bold, the brave, the unstoppable. Over the past few months, we’ve reviewed hundreds of incredible applications to find the ones that truly stood out. Now, we’re proud to introduce our 10 Limit Seekers. For the next year we’ll be following these legends as they take on the wildest, toughest, most inspiring challenges imaginable. From summiting Antarctica’s highest peaks to cycling across continents, we’ll be sharing their adventures every step of the way. Follow their journeys here and get ready to be inspired. #LimitSeekers #Huel #FueledByHuel
47.1K
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7mo ago
huel
🚨 THEY’RE HERE 🚨 Meet the Limit Seekers. The bold, the brave, the unstoppable. Over the past few months, we’ve reviewed hundreds of incredible applications to find the ones that truly stood out. Now, we’re proud to introduce our 10 Limit Seekers. For the next year we’ll be following these legends as they take on the wildest, toughest, most inspiring challenges imaginable. From summiting Antarctica’s highest peaks to cycling across continents, we’ll be sharing their adventures every step of the way. Follow their journeys here and get ready to be inspired. #LimitSeekers #Huel #FueledByHuel
POV: Getting back on plan before January even shows up.
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240
35
2mo ago
huel
POV: Getting back on plan before January even shows up.
DG #4543: Trial expansion authorised. Limited test units available via secure link. Access via bio 🔗. First come, first served. #Huelinnovationlab #ConfidentialDrop Entrants must be: Over 18 and residents of the UK or US. Free product no purchase necessary. Full T&C’s Apply - link in bio. Limited availability.
45.5K
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6mo ago
huel
DG #4543: Trial expansion authorised. Limited test units available via secure link. Access via bio 🔗. First come, first served. #Huelinnovationlab #ConfidentialDrop Entrants must be: Over 18 and residents of the UK or US. Free product no purchase necessary. Full T&C’s Apply - link in bio. Limited availability.
Fuel has never mattered more. Project SE7EN is 2/7 in, and the days are long, heavy and unpredictable. Huel has been a constant — quick, reliable energy for me and the team when we don’t have time to stop. Arizona was unforgiving, and recovery windows are short, so getting something in fast makes a huge difference. This challenge is stacked against us, but being properly fuelled gives us a fighting chance. Onto continent three. 📸 : @stonevisualsuk #PROJECTSE7EN @Huel #ad
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huel
Fuel has never mattered more. Project SE7EN is 2/7 in, and the days are long, heavy and unpredictable. Huel has been a constant — quick, reliable energy for me and the team when we don’t have time to stop. Arizona was unforgiving, and recovery windows are short, so getting something in fast makes a huge difference. This challenge is stacked against us, but being properly fuelled gives us a fighting chance. Onto continent three. 📸 : @stonevisualsuk #PROJECTSE7EN @Huel #ad
Cheers to what’s coming…. 😉
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21
4mo ago
huel
Cheers to what’s coming…. 😉
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤
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2mo ago
huel
Created by nutritionists, backed by science, made for real life. From your morning rush to late-night deadlines, Huel keeps your nutrition on track. 🖤

Huel (@huel) Instagram Stats & Analytics

Huel (@huel) has 459K Instagram followers with a 1.19% engagement rate over the past 12 months. Across 282 posts, Huel received 110K total likes and 7.81M impressions, averaging 576 likes per post. This page tracks Huel's performance metrics, top content, and engagement trends — updated daily.

Huel (@huel) Instagram Analytics FAQ

How many Instagram followers does Huel have?+
Huel (@huel) has 459K Instagram followers as of February 2026.
What is Huel's Instagram engagement rate?+
Huel's Instagram engagement rate is 1.19% over the last 12 months, based on 282 posts.
How many likes does Huel get on Instagram?+
Huel received 110K total likes across 282 posts in the last year, averaging 576 likes per post.
How many Instagram impressions does Huel get?+
Huel's Instagram content generated 7.81M total impressions over the last 12 months.