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followers
38.0M
impressions
540M
likes
2.85M
comments
63.4K
posts
394
engagement
0.284%
emv
$11.6M
Average per post
1.37M
Key Metrics
Impressions
monthly
Distributions
Content
19.9M
16.6K
569
12mo ago
hm
The story starts here.
Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style.
Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025.
Directed and photographed by @hickduarte
Gilberto Gil
@gilbertogil
Anitta
@anitta
Caroline Trentini
@carolinetrentini
Agnes Nunes
@agnesnunes
Jheni
@ssjheni
Luiza de Alexandre
@luizadealexandre
Rita Carreira
@ritacarreira
Jamilly Marques
@xjamillyx
Fumassa Alves
@fumassa22
Cindy Reis
@cindyreisc
Gisah Estela
@gisah.estela
Noah Alef
@noahalef
Rafael Fonseca
@rafafonseca
Yasmim Burgon
@_ya.sz
Pierre
@pierre_rics
Bernardo Gomes
@begomes
Ayra
@ayrakopem
Sofia Gama
@ma.ngarosa
Tidy
@iamtidyy
Samuel de Sabóia
@samueldesaboia
Anddy Williams
@anddywilliams
Lus Sanja
@luasanja
Viviane
@cyshimi
aline pommer
@alienpowwer
Aru Macedo
@aru.macedo
Sami
@samisiqueiraa
Arthur Hamada
@arthurhamada
Gabi Michelazzo
@gabriellamclz
Janvi
@originaljanvi
Pedro Santos
@peedrosantss
Kibba
@kibba
Lulu Yu
@luluyu__
Rico Jorge
@ricojorge__
Marina Dias
@corvina_
Rosa Saito
rosa.saito
Soraya Chara
@chara__soraya
18.9M
14.6K
241
12mo ago
hm
Rhythm in every frame.
The sound, style, and self-expression of a nation.
Launching 23.08.2025.
Directed & Photographed by @hickduarte
16.9M
5.01K
66
10mo ago
hm
Word on the street.
Glenn Martens H&M. Launching soon. @glennmartens
16.2M
33.1K
118
10mo ago
hm
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
12.2M
7.69K
129
9mo ago
hm
Ready, set, party.
9.75M
20.9K
255
11mo ago
hm
One night one city, thank you São Paulo. H&M&SP #HMBrasil
9.21M
42.2K
390
12mo ago
hm
São Paulo you have a special place in our heart. H&M&SP #HMBrasil
9.14M
13.7K
221
12mo ago
hm
The sound of the city. H&M&SP #HMBrasil
8.75M
5.58K
49
9mo ago
hm
Host’s picks. Quick rundown with @glennmartens at the launch party.
Glenn Martens H&M.
Launching 30.10.2025.
8.65M
5.38K
127
11mo ago
hm
Is it really fall without denim and a dramatic coat?
Explore key styles from H&M Studio Essentials and more in the new edit on The Studio. Link in bio.
7.57M
3.49K
26
11mo ago
hm
Change is in the air. @hildasandstrom
H&M Studio Pre-Fall Capsule collection. Live 28.08.2025.
7.49M
12.2K
234
1mo ago
hm
The art of seasonal behavior.
7.25M
13.3K
167
9mo ago
hm
Some little birds told us that Glenn Martens H&M is coming soon. @glennmartens
7.23M
5.12K
71
8mo ago
hm
Holiday gifts.
6.56M
8.69K
518
6mo ago
hm
Three e.l.f. beauty icons reimagined as three irrestistible fragrances from e.l.f. and H&M. Make it make scents. Launching 29 January. #HMBeauty #elfcosmetics
6.33M
7.63K
84
10mo ago
hm
H&M Studio A/W 2025 launches this Thursday.
Featuring @luizaperotee
5.91M
6.56K
57
10mo ago
hm
H&M&180 - Thank you London
5.83M
7.12K
112
11mo ago
hm
Autumn is calling.
A/W 2025 arrives Friday.
5.81M
9.97K
274
11mo ago
hm
Olá from Brasil to the world. H&M&SP #HMBrasil
5.78M
4.57K
20
10mo ago
hm
@sola5532 for H&M A/W 2025. Drop 2 is out now.
H&M (@hm) Instagram Stats & Analytics
H&M (@hm) has 38.0M Instagram followers with a 0.28% engagement rate over the past 12 months. Across 394 posts, H&M received 2.85M total likes and 504M impressions, averaging 7.23K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.
H&M (@hm) Instagram Analytics FAQ
How many Instagram followers does H&M have?+
H&M (@hm) has 38.0M Instagram followers as of August 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.28% over the last 12 months, based on 394 posts.
How many likes does H&M get on Instagram?+
H&M received 2.85M total likes across 394 posts in the last 12 months, averaging 7.23K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 504M total impressions over the last 12 months.