NewGet @hm's full report
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followers
38.1M
impressions
377M
likes
2.53M
comments
58.8K
posts
356
engagement
0.350%
emv
$8.25M
Average per post
1.06M
Key Metrics
Impressions
monthly
Distributions
Content
16.9M
5.00K
66
12mo ago
hm
Word on the street.
Glenn Martens H&M. Launching soon. @glennmartens
12.2M
7.68K
129
11mo ago
hm
Ready, set, party.
8.75M
5.57K
49
11mo ago
hm
Host’s picks. Quick rundown with @glennmartens at the launch party.
Glenn Martens H&M.
Launching 30.10.2025.
7.51M
12.3K
238
3mo ago
hm
The art of seasonal behavior.
7.39M
6.62K
162
1mo ago
hm
On the move: a wardrobe that keeps pace.
7.25M
13.3K
167
11mo ago
hm
Some little birds told us that Glenn Martens H&M is coming soon. @glennmartens
7.23M
5.12K
71
11mo ago
hm
Holiday gifts.
6.56M
8.67K
518
8mo ago
hm
Three e.l.f. beauty icons reimagined as three irrestistible fragrances from e.l.f. and H&M. Make it make scents. Launching 29 January. #HMBeauty #elfcosmetics
6.55M
5.08K
47
2mo ago
hm
When Pilates is always on your mind.
Meet the newest SoftMove™ silhouettes from H&M MOVE.
5.97M
7.33K
124
2w ago
hm
News flash: full-on bridal gown @jean_campbell.
Elie Saab H&M launching 22.10.2026.
5.30M
4.99K
75
11mo ago
hm
CEO of moves.
5.29M
34.8K
247
11mo ago
hm
10s across the board at the Glenn Martens H&M launch party.
Launching 30.10.2025. @glennmartens
4.68M
4.21K
116
2mo ago
hm
How would you rate the @livia morning routine?
Shop Livia H&M online at hm.com.
4.62M
8.02K
112
11mo ago
hm
Seeing the weekend at the end of the tunnel.
4.48M
4.48K
24
11mo ago
hm
H&M Holiday 2025 by @lisa_jahovic.
4.46M
7.00K
206
11mo ago
hm
Holiday season loading.
H&M Holiday 2025 is coming Thursday, 06.11.2025.
4.13M
4.02K
63
11mo ago
hm
Meet the family.
Glenn Martens H&M. Launching 30.10.2025. @glennmartens
4.10M
5.26K
58
5mo ago
hm
Stylist cam: finishing touches for @callmeakima.
4.05M
28.4K
420
3mo ago
hm
Arrival cam: @teyanataylor, @audreynuna and @lauraharrier at the @wardrobe.nyc H&M launch party in Paris last night.
Collection launches 06.08.2026.
4.04M
7.54K
189
2mo ago
hm
Styling notes. WARDROBE.NYC
H&M, launching 6 August.
H&M (@hm) Instagram Stats & Analytics
H&M (@hm) has 38.1M Instagram followers with a 0.35% engagement rate over the past 12 months. Across 356 posts, H&M received 2.53M total likes and 377M impressions, averaging 7.10K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily. To benchmark @hm against other accounts, use Socialpruf's Instagram competitor analysis tool.
H&M (@hm) Instagram Analytics FAQ
How many Instagram followers does H&M have?+
H&M (@hm) has 38.1M Instagram followers as of October 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.35% over the last 12 months, based on 356 posts.
How many likes does H&M get on Instagram?+
H&M received 2.53M total likes across 356 posts in the last 12 months, averaging 7.10K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 377M total impressions over the last 12 months.
Can I compare H&M with other Instagram accounts?+
Yes. Add @hm to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.