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followers
38.6M
impressions
811M
likes
2.92M
comments
55.7K
posts
431
engagement
0.196%
emv
$17.0M
Average per post
1.88M

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Top Content

Call it a masterclass in effortless elegance.
23.0M
7.14K
55
9mo ago
hm
Call it a masterclass in effortless elegance.
City escape the @leleberlin way.
20.5M
9.94K
64
9mo ago
hm
City escape the @leleberlin way.
The story starts here. Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style. Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025. Directed and photographed by @hickduarte Gilberto Gil @gilbertogil Anitta @anitta Caroline Trentini @carolinetrentini Agnes Nunes @agnesnunes Jheni @ssjheni Luiza de Alexandre @luizadealexandre Rita Carreira @ritacarreira Jamilly Marques @xjamillyx Fumassa Alves @fumassa22 Cindy Reis @cindyreisc Gisah Estela @gisah.estela Noah Alef @noahalef Rafael Fonseca @rafafonseca Yasmim Burgon @_ya.sz Pierre @pierre_rics Bernardo Gomes @begomes Ayra @ayrakopem Sofia Gama @ma.ngarosa Tidy @iamtidyy Samuel de Sabóia @samueldesaboia Anddy Williams @anddywilliams Lus Sanja @luasanja Viviane @cyshimi aline pommer @alienpowwer Aru Macedo @aru.macedo Sami @samisiqueiraa Arthur Hamada @arthurhamada Gabi Michelazzo @gabriellamclz Janvi @originaljanvi Pedro Santos @peedrosantss Kibba @kibba Lulu Yu @luluyu__ Rico Jorge @ricojorge__ Marina Dias @corvina_ Rosa Saito rosa.saito Soraya Chara @chara__soraya
19.9M
16.7K
571
8mo ago
hm
The story starts here. Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style. Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025. Directed and photographed by @hickduarte Gilberto Gil @gilbertogil Anitta @anitta Caroline Trentini @carolinetrentini Agnes Nunes @agnesnunes Jheni @ssjheni Luiza de Alexandre @luizadealexandre Rita Carreira @ritacarreira Jamilly Marques @xjamillyx Fumassa Alves @fumassa22 Cindy Reis @cindyreisc Gisah Estela @gisah.estela Noah Alef @noahalef Rafael Fonseca @rafafonseca Yasmim Burgon @_ya.sz Pierre @pierre_rics Bernardo Gomes @begomes Ayra @ayrakopem Sofia Gama @ma.ngarosa Tidy @iamtidyy Samuel de Sabóia @samueldesaboia Anddy Williams @anddywilliams Lus Sanja @luasanja Viviane @cyshimi aline pommer @alienpowwer Aru Macedo @aru.macedo Sami @samisiqueiraa Arthur Hamada @arthurhamada Gabi Michelazzo @gabriellamclz Janvi @originaljanvi Pedro Santos @peedrosantss Kibba @kibba Lulu Yu @luluyu__ Rico Jorge @ricojorge__ Marina Dias @corvina_ Rosa Saito rosa.saito Soraya Chara @chara__soraya
Rhythm in every frame. The sound, style, and self-expression of a nation. Launching 23.08.2025. Directed & Photographed by @hickduarte
18.9M
14.8K
243
7mo ago
hm
Rhythm in every frame. The sound, style, and self-expression of a nation. Launching 23.08.2025. Directed & Photographed by @hickduarte
Electric blue is everything. The H&M Studio Resort Capsule arrives 8 May. Worn by @eyesrodgers
18.4M
5.71K
82
11mo ago
hm
Electric blue is everything. The H&M Studio Resort Capsule arrives 8 May. Worn by @eyesrodgers
Word on the street. Glenn Martens H&M. Launching soon. @glennmartens
16.9M
5.05K
67
6mo ago
hm
Word on the street. Glenn Martens H&M. Launching soon. @glennmartens
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
16.2M
33.2K
119
6mo ago
hm
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
Ready, set, party.
12.2M
7.72K
130
5mo ago
hm
Ready, set, party.
Do not disturb is activated. @_arnelle Curated by Arnelle. Available in selected stores and online now. Stores: H&M Lafayette 1-3 rue Lafayette, 75009 Paris, France H&M Oxford Circus, 261-271 Regent Street, W1B 2ES London, UK H&M Regent Street, 234 Regent Street, W1B 3BR London, UK H&M Kings Road, 72 Kings Road, SW3 4UG London, UK H&M Times Square, 4 Times Square, 1472 Broadway, 10036 New York, USA H&M Fifth Avenue, 589 Fifth Avenue, 100717 New York, USA H&M Soho, 591 Broadway, 10012 New York, USA H&M Drottninggatan 56, 111 21 Stockholm, Sweden H&M Drottninggatan 50, 111 21 Stockholm, Sweden H&M Götgatan 19, 116 46 Stockholm, Sweden H&M Kurfürstendamm 237, 10719 Berlin, Germany H&M Neue Schönhauser Straße 13, 10178 Berlin, Germany H&M Piazza Duomo 25, 20121 Milano, Italy
11.5M
5.14K
26
10mo ago
hm
Do not disturb is activated. @_arnelle Curated by Arnelle. Available in selected stores and online now. Stores: H&M Lafayette 1-3 rue Lafayette, 75009 Paris, France H&M Oxford Circus, 261-271 Regent Street, W1B 2ES London, UK H&M Regent Street, 234 Regent Street, W1B 3BR London, UK H&M Kings Road, 72 Kings Road, SW3 4UG London, UK H&M Times Square, 4 Times Square, 1472 Broadway, 10036 New York, USA H&M Fifth Avenue, 589 Fifth Avenue, 100717 New York, USA H&M Soho, 591 Broadway, 10012 New York, USA H&M Drottninggatan 56, 111 21 Stockholm, Sweden H&M Drottninggatan 50, 111 21 Stockholm, Sweden H&M Götgatan 19, 116 46 Stockholm, Sweden H&M Kurfürstendamm 237, 10719 Berlin, Germany H&M Neue Schönhauser Straße 13, 10178 Berlin, Germany H&M Piazza Duomo 25, 20121 Milano, Italy
Obsessed 🥭
11.2M
20.1K
277
10mo ago
hm
Obsessed 🥭
Summer at full speed.
10.7M
6.40K
104
8mo ago
hm
Summer at full speed.
One night one city, thank you São Paulo. H&M&SP #HMBrasil
9.75M
21.1K
256
7mo ago
hm
One night one city, thank you São Paulo. H&M&SP #HMBrasil
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only.
9.22M
10.2K
189
9mo ago
hm
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only.
São Paulo you have a special place in our heart. H&M&SP #HMBrasil
9.21M
42.5K
391
7mo ago
hm
São Paulo you have a special place in our heart. H&M&SP #HMBrasil
The sound of the city. H&M&SP #HMBrasil
9.14M
13.8K
221
7mo ago
hm
The sound of the city. H&M&SP #HMBrasil
Waterside fit check.
8.91M
9.31K
131
11mo ago
hm
Waterside fit check.
It’s the thought that counts.
8.80M
4.61K
59
8mo ago
hm
It’s the thought that counts.
Host’s picks. Quick rundown with @glennmartens at the launch party. Glenn Martens H&M. Launching 30.10.2025.
8.75M
5.62K
50
5mo ago
hm
Host’s picks. Quick rundown with @glennmartens at the launch party. Glenn Martens H&M. Launching 30.10.2025.
Is it really fall without denim and a dramatic coat? Explore key styles from H&M Studio Essentials and more in the new edit on The Studio. Link in bio.
8.65M
5.40K
128
7mo ago
hm
Is it really fall without denim and a dramatic coat? Explore key styles from H&M Studio Essentials and more in the new edit on The Studio. Link in bio.
Soft launching summer.
8.19M
12.2K
56
11mo ago
hm
Soft launching summer.

H&M (@hm) Instagram Stats & Analytics

H&M (@hm) has 38.6M Instagram followers with a 0.20% engagement rate over the past 12 months. Across 431 posts, H&M received 2.92M total likes and 775M impressions, averaging 6.78K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.

H&M (@hm) Instagram Analytics FAQ

How many Instagram followers does H&M have?+
H&M (@hm) has 38.6M Instagram followers as of April 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.20% over the last 12 months, based on 431 posts.
How many likes does H&M get on Instagram?+
H&M received 2.92M total likes across 431 posts in the last 12 months, averaging 6.78K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 775M total impressions over the last 12 months.