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followers
38.5M
impressions
940M
likes
3.11M
comments
60K
posts
447
engagement
0.180%
emv
$19.7M
Average per post
2.1M

Key Metrics

Distributions

Top Content

Call it a masterclass in effortless elegance.
23M
7.15K
55
8mo ago
hm
Call it a masterclass in effortless elegance.
City escape the @leleberlin way.
20.5M
9.95K
64
9mo ago
hm
City escape the @leleberlin way.
The story starts here. Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style. Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025. Directed and photographed by @hickduarte Gilberto Gil @gilbertogil Anitta @anitta Caroline Trentini @carolinetrentini Agnes Nunes @agnesnunes Jheni @ssjheni Luiza de Alexandre @luizadealexandre Rita Carreira @ritacarreira Jamilly Marques @xjamillyx Fumassa Alves @fumassa22 Cindy Reis @cindyreisc Gisah Estela @gisah.estela Noah Alef @noahalef Rafael Fonseca @rafafonseca Yasmim Burgon @_ya.sz Pierre @pierre_rics Bernardo Gomes @begomes Ayra @ayrakopem Sofia Gama @ma.ngarosa Tidy @iamtidyy Samuel de Sabóia @samueldesaboia Anddy Williams @anddywilliams Lus Sanja @luasanja Viviane @cyshimi aline pommer @alienpowwer Aru Macedo @aru.macedo Sami @samisiqueiraa Arthur Hamada @arthurhamada Gabi Michelazzo @gabriellamclz Janvi @originaljanvi Pedro Santos @peedrosantss Kibba @kibba Lulu Yu @luluyu__ Rico Jorge @ricojorge__ Marina Dias @corvina_ Rosa Saito rosa.saito Soraya Chara @chara__soraya
19.9M
16.7K
571
7mo ago
hm
The story starts here. Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style. Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025. Directed and photographed by @hickduarte Gilberto Gil @gilbertogil Anitta @anitta Caroline Trentini @carolinetrentini Agnes Nunes @agnesnunes Jheni @ssjheni Luiza de Alexandre @luizadealexandre Rita Carreira @ritacarreira Jamilly Marques @xjamillyx Fumassa Alves @fumassa22 Cindy Reis @cindyreisc Gisah Estela @gisah.estela Noah Alef @noahalef Rafael Fonseca @rafafonseca Yasmim Burgon @_ya.sz Pierre @pierre_rics Bernardo Gomes @begomes Ayra @ayrakopem Sofia Gama @ma.ngarosa Tidy @iamtidyy Samuel de Sabóia @samueldesaboia Anddy Williams @anddywilliams Lus Sanja @luasanja Viviane @cyshimi aline pommer @alienpowwer Aru Macedo @aru.macedo Sami @samisiqueiraa Arthur Hamada @arthurhamada Gabi Michelazzo @gabriellamclz Janvi @originaljanvi Pedro Santos @peedrosantss Kibba @kibba Lulu Yu @luluyu__ Rico Jorge @ricojorge__ Marina Dias @corvina_ Rosa Saito rosa.saito Soraya Chara @chara__soraya
Rhythm in every frame. The sound, style, and self-expression of a nation. Launching 23.08.2025. Directed & Photographed by @hickduarte
18.9M
14.8K
244
7mo ago
hm
Rhythm in every frame. The sound, style, and self-expression of a nation. Launching 23.08.2025. Directed & Photographed by @hickduarte
Electric blue is everything. The H&M Studio Resort Capsule arrives 8 May. Worn by @eyesrodgers
18.4M
5.71K
82
10mo ago
hm
Electric blue is everything. The H&M Studio Resort Capsule arrives 8 May. Worn by @eyesrodgers
Word on the street. Glenn Martens H&M. Launching soon. @glennmartens
16.9M
5.05K
67
5mo ago
hm
Word on the street. Glenn Martens H&M. Launching soon. @glennmartens
“When you live above the clouds, you don’t really worry about the weather.” @angelinakendall_ and @selenaforrest for H&M S/S 2025 campaign, Notes On Being. Directed by @albert__moya Styling by @kphelan123 #NotesOnBeing
16.2M
5.73K
24
11mo ago
hm
“When you live above the clouds, you don’t really worry about the weather.” @angelinakendall_ and @selenaforrest for H&M S/S 2025 campaign, Notes On Being. Directed by @albert__moya Styling by @kphelan123 #NotesOnBeing
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
16.2M
33.2K
119
5mo ago
hm
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
S/S 2025 drop 2 is now available
12.3M
7.37K
388
11mo ago
hm
S/S 2025 drop 2 is now available
Ready, set, party.
12.2M
7.72K
131
4mo ago
hm
Ready, set, party.
Do not disturb is activated. @_arnelle Curated by Arnelle. Available in selected stores and online now. Stores: H&M Lafayette 1-3 rue Lafayette, 75009 Paris, France H&M Oxford Circus, 261-271 Regent Street, W1B 2ES London, UK H&M Regent Street, 234 Regent Street, W1B 3BR London, UK H&M Kings Road, 72 Kings Road, SW3 4UG London, UK H&M Times Square, 4 Times Square, 1472 Broadway, 10036 New York, USA H&M Fifth Avenue, 589 Fifth Avenue, 100717 New York, USA H&M Soho, 591 Broadway, 10012 New York, USA H&M Drottninggatan 56, 111 21 Stockholm, Sweden H&M Drottninggatan 50, 111 21 Stockholm, Sweden H&M Götgatan 19, 116 46 Stockholm, Sweden H&M Kurfürstendamm 237, 10719 Berlin, Germany H&M Neue Schönhauser Straße 13, 10178 Berlin, Germany H&M Piazza Duomo 25, 20121 Milano, Italy
11.5M
5.15K
26
9mo ago
hm
Do not disturb is activated. @_arnelle Curated by Arnelle. Available in selected stores and online now. Stores: H&M Lafayette 1-3 rue Lafayette, 75009 Paris, France H&M Oxford Circus, 261-271 Regent Street, W1B 2ES London, UK H&M Regent Street, 234 Regent Street, W1B 3BR London, UK H&M Kings Road, 72 Kings Road, SW3 4UG London, UK H&M Times Square, 4 Times Square, 1472 Broadway, 10036 New York, USA H&M Fifth Avenue, 589 Fifth Avenue, 100717 New York, USA H&M Soho, 591 Broadway, 10012 New York, USA H&M Drottninggatan 56, 111 21 Stockholm, Sweden H&M Drottninggatan 50, 111 21 Stockholm, Sweden H&M Götgatan 19, 116 46 Stockholm, Sweden H&M Kurfürstendamm 237, 10719 Berlin, Germany H&M Neue Schönhauser Straße 13, 10178 Berlin, Germany H&M Piazza Duomo 25, 20121 Milano, Italy
Obsessed 🥭
11.2M
20.1K
277
10mo ago
hm
Obsessed 🥭
Summer at full speed.
10.7M
6.4K
104
8mo ago
hm
Summer at full speed.
“Sometimes you’re just lost in your head.” @wa1i__ and @sihanashalaj for H&M S/S 2025 campaign, Notes On Being. Directed by @albert__moya Styling by @kphelan123 #NotesOnBeing
10.5M
3.96K
23
12mo ago
hm
“Sometimes you’re just lost in your head.” @wa1i__ and @sihanashalaj for H&M S/S 2025 campaign, Notes On Being. Directed by @albert__moya Styling by @kphelan123 #NotesOnBeing
Good morning LA - 04.09.2025
10.5M
9.41K
134
11mo ago
hm
Good morning LA - 04.09.2025
GRWM - 04.09.2025
9.91M
8.41K
121
11mo ago
hm
GRWM - 04.09.2025
One night one city, thank you São Paulo. H&M&SP #HMBrasil
9.74M
21.1K
257
7mo ago
hm
One night one city, thank you São Paulo. H&M&SP #HMBrasil
H&M&LA - S/S 2025 drop 2 is now available
9.38M
6K
29
11mo ago
hm
H&M&LA - S/S 2025 drop 2 is now available
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only.
9.22M
10.2K
189
8mo ago
hm
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only.
São Paulo you have a special place in our heart. H&M&SP #HMBrasil
9.21M
42.5K
392
7mo ago
hm
São Paulo you have a special place in our heart. H&M&SP #HMBrasil

H&M (@hm) Instagram Stats & Analytics

H&M (@hm) has 38.5M Instagram followers with a 0.18% engagement rate over the past 12 months. Across 447 posts, H&M received 3.11M total likes and 902M impressions, averaging 6.95K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.

H&M (@hm) Instagram Analytics FAQ

How many Instagram followers does H&M have?+
H&M (@hm) has 38.5M Instagram followers as of March 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.18% over the last 12 months, based on 447 posts.
How many likes does H&M get on Instagram?+
H&M received 3.11M total likes across 447 posts in the last 12 months, averaging 6.95K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 902M total impressions over the last 12 months.