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followers
38.0M
impressions
596M
likes
2.80M
comments
61.7K
posts
396
engagement
0.251%
emv
$12.7M
Average per post
1.51M
Key Metrics
Impressions
monthly
Distributions
Content
19.9M
16.6K
569
10mo ago
hm
The story starts here.
Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style.
Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025.
Directed and photographed by @hickduarte
Gilberto Gil
@gilbertogil
Anitta
@anitta
Caroline Trentini
@carolinetrentini
Agnes Nunes
@agnesnunes
Jheni
@ssjheni
Luiza de Alexandre
@luizadealexandre
Rita Carreira
@ritacarreira
Jamilly Marques
@xjamillyx
Fumassa Alves
@fumassa22
Cindy Reis
@cindyreisc
Gisah Estela
@gisah.estela
Noah Alef
@noahalef
Rafael Fonseca
@rafafonseca
Yasmim Burgon
@_ya.sz
Pierre
@pierre_rics
Bernardo Gomes
@begomes
Ayra
@ayrakopem
Sofia Gama
@ma.ngarosa
Tidy
@iamtidyy
Samuel de Sabóia
@samueldesaboia
Anddy Williams
@anddywilliams
Lus Sanja
@luasanja
Viviane
@cyshimi
aline pommer
@alienpowwer
Aru Macedo
@aru.macedo
Sami
@samisiqueiraa
Arthur Hamada
@arthurhamada
Gabi Michelazzo
@gabriellamclz
Janvi
@originaljanvi
Pedro Santos
@peedrosantss
Kibba
@kibba
Lulu Yu
@luluyu__
Rico Jorge
@ricojorge__
Marina Dias
@corvina_
Rosa Saito
rosa.saito
Soraya Chara
@chara__soraya
18.9M
14.7K
242
10mo ago
hm
Rhythm in every frame.
The sound, style, and self-expression of a nation.
Launching 23.08.2025.
Directed & Photographed by @hickduarte
16.9M
5.03K
67
8mo ago
hm
Word on the street.
Glenn Martens H&M. Launching soon. @glennmartens
16.2M
33.1K
118
9mo ago
hm
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
12.2M
7.70K
129
7mo ago
hm
Ready, set, party.
10.7M
6.39K
103
11mo ago
hm
Summer at full speed.
9.75M
21.0K
255
10mo ago
hm
One night one city, thank you São Paulo. H&M&SP #HMBrasil
9.22M
10.2K
189
12mo ago
hm
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July.
Available online only.
9.21M
42.3K
391
10mo ago
hm
São Paulo you have a special place in our heart. H&M&SP #HMBrasil
9.14M
13.7K
221
10mo ago
hm
The sound of the city. H&M&SP #HMBrasil
8.80M
4.59K
58
11mo ago
hm
It’s the thought that counts.
8.75M
5.60K
50
8mo ago
hm
Host’s picks. Quick rundown with @glennmartens at the launch party.
Glenn Martens H&M.
Launching 30.10.2025.
8.65M
5.38K
127
10mo ago
hm
Is it really fall without denim and a dramatic coat?
Explore key styles from H&M Studio Essentials and more in the new edit on The Studio. Link in bio.
7.57M
3.50K
26
10mo ago
hm
Change is in the air. @hildasandstrom
H&M Studio Pre-Fall Capsule collection. Live 28.08.2025.
7.43M
11.8K
211
1w ago
hm
The art of seasonal behavior.
7.25M
13.4K
167
8mo ago
hm
Some little birds told us that Glenn Martens H&M is coming soon. @glennmartens
7.23M
5.14K
71
7mo ago
hm
Holiday gifts.
7.19M
6.09K
36
11mo ago
hm
Mia Regan H&M features pieces adorned with Mia’s hand-drawn illustrations inspired by memories of summers spent with loved ones. The collab drops 17 July.
Available online only.
6.59M
3.72K
20
11mo ago
hm
Back like nothing happened.
6.56M
8.71K
518
5mo ago
hm
Three e.l.f. beauty icons reimagined as three irrestistible fragrances from e.l.f. and H&M. Make it make scents. Launching 29 January. #HMBeauty #elfcosmetics
H&M (@hm) Instagram Stats & Analytics
H&M (@hm) has 38.0M Instagram followers with a 0.25% engagement rate over the past 12 months. Across 396 posts, H&M received 2.80M total likes and 561M impressions, averaging 7.06K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.
H&M (@hm) Instagram Analytics FAQ
How many Instagram followers does H&M have?+
H&M (@hm) has 38.0M Instagram followers as of July 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.25% over the last 12 months, based on 396 posts.
How many likes does H&M get on Instagram?+
H&M received 2.80M total likes across 396 posts in the last 12 months, averaging 7.06K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 561M total impressions over the last 12 months.