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followers
38.0M
impressions
444M
likes
2.67M
comments
60.0K
posts
379
engagement
0.321%
emv
$9.63M
Average per post
1.17M
Key Metrics
Impressions
monthly
Distributions
Content
16.9M
5.01K
66
10mo ago
hm
Word on the street.
Glenn Martens H&M. Launching soon. @glennmartens
16.2M
33.0K
118
11mo ago
hm
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
12.2M
7.68K
129
9mo ago
hm
Ready, set, party.
8.75M
5.58K
49
10mo ago
hm
Host’s picks. Quick rundown with @glennmartens at the launch party.
Glenn Martens H&M.
Launching 30.10.2025.
7.50M
12.3K
238
2mo ago
hm
The art of seasonal behavior.
7.37M
6.50K
148
2w ago
hm
On the move: a wardrobe that keeps pace.
7.25M
13.3K
167
10mo ago
hm
Some little birds told us that Glenn Martens H&M is coming soon. @glennmartens
7.23M
5.12K
71
9mo ago
hm
Holiday gifts.
6.56M
8.69K
518
7mo ago
hm
Three e.l.f. beauty icons reimagined as three irrestistible fragrances from e.l.f. and H&M. Make it make scents. Launching 29 January. #HMBeauty #elfcosmetics
6.54M
4.99K
47
3w ago
hm
When Pilates is always on your mind.
Meet the newest SoftMove™ silhouettes from H&M MOVE.
6.33M
7.61K
84
11mo ago
hm
H&M Studio A/W 2025 launches this Thursday.
Featuring @luizaperotee
5.91M
6.55K
57
11mo ago
hm
H&M&180 - Thank you London
5.83M
7.12K
112
12mo ago
hm
Autumn is calling.
A/W 2025 arrives Friday.
5.78M
4.56K
20
11mo ago
hm
@sola5532 for H&M A/W 2025. Drop 2 is out now.
5.30M
5.00K
75
9mo ago
hm
CEO of moves.
5.29M
34.8K
247
10mo ago
hm
10s across the board at the Glenn Martens H&M launch party.
Launching 30.10.2025. @glennmartens
5.23M
5.94K
100
11mo ago
hm
Paris Fashion Week. Enter the main protagonists. @mariacarlaboscono @vittoria @dibaamaty @dianechiuu
4.67M
4.15K
115
1mo ago
hm
How would you rate the @livia morning routine?
Shop Livia H&M online at hm.com.
4.62M
8.02K
112
9mo ago
hm
Seeing the weekend at the end of the tunnel.
4.48M
4.49K
24
10mo ago
hm
H&M Holiday 2025 by @lisa_jahovic.
H&M (@hm) Instagram Stats & Analytics
H&M (@hm) has 38.0M Instagram followers with a 0.32% engagement rate over the past 12 months. Across 379 posts, H&M received 2.67M total likes and 410M impressions, averaging 7.04K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.
H&M (@hm) Instagram Analytics FAQ
How many Instagram followers does H&M have?+
H&M (@hm) has 38.0M Instagram followers as of September 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.32% over the last 12 months, based on 379 posts.
How many likes does H&M get on Instagram?+
H&M received 2.67M total likes across 379 posts in the last 12 months, averaging 7.04K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 410M total impressions over the last 12 months.