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followers
38.0M
impressions
647M
likes
2.87M
comments
62.1K
posts
407
engagement
0.234%
emv
$13.7M
Average per post
1.59M

Key Metrics

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Top Content

Call it a masterclass in effortless elegance.
23.0M
7.13K
55
11mo ago
hm
Call it a masterclass in effortless elegance.
City escape the @leleberlin way.
20.5M
9.91K
63
11mo ago
hm
City escape the @leleberlin way.
The story starts here. Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style. Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025. Directed and photographed by @hickduarte Gilberto Gil @gilbertogil Anitta @anitta Caroline Trentini @carolinetrentini Agnes Nunes @agnesnunes Jheni @ssjheni Luiza de Alexandre @luizadealexandre Rita Carreira @ritacarreira Jamilly Marques @xjamillyx Fumassa Alves @fumassa22 Cindy Reis @cindyreisc Gisah Estela @gisah.estela Noah Alef @noahalef Rafael Fonseca @rafafonseca Yasmim Burgon @_ya.sz Pierre @pierre_rics Bernardo Gomes @begomes Ayra @ayrakopem Sofia Gama @ma.ngarosa Tidy @iamtidyy Samuel de Sabóia @samueldesaboia Anddy Williams @anddywilliams Lus Sanja @luasanja Viviane @cyshimi aline pommer @alienpowwer Aru Macedo @aru.macedo Sami @samisiqueiraa Arthur Hamada @arthurhamada Gabi Michelazzo @gabriellamclz Janvi @originaljanvi Pedro Santos @peedrosantss Kibba @kibba Lulu Yu @luluyu__ Rico Jorge @ricojorge__ Marina Dias @corvina_ Rosa Saito rosa.saito Soraya Chara @chara__soraya
19.9M
16.6K
569
10mo ago
hm
The story starts here. Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style. Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025. Directed and photographed by @hickduarte Gilberto Gil @gilbertogil Anitta @anitta Caroline Trentini @carolinetrentini Agnes Nunes @agnesnunes Jheni @ssjheni Luiza de Alexandre @luizadealexandre Rita Carreira @ritacarreira Jamilly Marques @xjamillyx Fumassa Alves @fumassa22 Cindy Reis @cindyreisc Gisah Estela @gisah.estela Noah Alef @noahalef Rafael Fonseca @rafafonseca Yasmim Burgon @_ya.sz Pierre @pierre_rics Bernardo Gomes @begomes Ayra @ayrakopem Sofia Gama @ma.ngarosa Tidy @iamtidyy Samuel de Sabóia @samueldesaboia Anddy Williams @anddywilliams Lus Sanja @luasanja Viviane @cyshimi aline pommer @alienpowwer Aru Macedo @aru.macedo Sami @samisiqueiraa Arthur Hamada @arthurhamada Gabi Michelazzo @gabriellamclz Janvi @originaljanvi Pedro Santos @peedrosantss Kibba @kibba Lulu Yu @luluyu__ Rico Jorge @ricojorge__ Marina Dias @corvina_ Rosa Saito rosa.saito Soraya Chara @chara__soraya
Rhythm in every frame. The sound, style, and self-expression of a nation. Launching 23.08.2025. Directed & Photographed by @hickduarte
18.9M
14.7K
242
10mo ago
hm
Rhythm in every frame. The sound, style, and self-expression of a nation. Launching 23.08.2025. Directed & Photographed by @hickduarte
Word on the street. Glenn Martens H&M. Launching soon. @glennmartens
16.9M
5.04K
67
8mo ago
hm
Word on the street. Glenn Martens H&M. Launching soon. @glennmartens
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
16.2M
33.2K
118
8mo ago
hm
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
Ready, set, party.
12.2M
7.71K
129
7mo ago
hm
Ready, set, party.
Summer at full speed.
10.7M
6.40K
103
10mo ago
hm
Summer at full speed.
One night one city, thank you São Paulo. H&M&SP #HMBrasil
9.75M
21.0K
255
9mo ago
hm
One night one city, thank you São Paulo. H&M&SP #HMBrasil
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only.
9.22M
10.2K
189
11mo ago
hm
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only.
São Paulo you have a special place in our heart. H&M&SP #HMBrasil
9.21M
42.4K
391
9mo ago
hm
São Paulo you have a special place in our heart. H&M&SP #HMBrasil
The sound of the city. H&M&SP #HMBrasil
9.14M
13.8K
221
10mo ago
hm
The sound of the city. H&M&SP #HMBrasil
It’s the thought that counts.
8.80M
4.60K
58
10mo ago
hm
It’s the thought that counts.
Host’s picks. Quick rundown with @glennmartens at the launch party. Glenn Martens H&M. Launching 30.10.2025.
8.75M
5.61K
50
7mo ago
hm
Host’s picks. Quick rundown with @glennmartens at the launch party. Glenn Martens H&M. Launching 30.10.2025.
Is it really fall without denim and a dramatic coat? Explore key styles from H&M Studio Essentials and more in the new edit on The Studio. Link in bio.
8.65M
5.39K
127
9mo ago
hm
Is it really fall without denim and a dramatic coat? Explore key styles from H&M Studio Essentials and more in the new edit on The Studio. Link in bio.
BYO ocean breeze 🌬️
7.80M
4.85K
32
12mo ago
hm
BYO ocean breeze 🌬️
Change is in the air. @hildasandstrom H&M Studio Pre-Fall Capsule collection. Live 28.08.2025.
7.57M
3.51K
26
9mo ago
hm
Change is in the air. @hildasandstrom H&M Studio Pre-Fall Capsule collection. Live 28.08.2025.
Some little birds told us that Glenn Martens H&M is coming soon. @glennmartens
7.24M
13.4K
168
7mo ago
hm
Some little birds told us that Glenn Martens H&M is coming soon. @glennmartens
Holiday gifts.
7.23M
5.14K
71
6mo ago
hm
Holiday gifts.
Mia Regan H&M features pieces adorned with Mia’s hand-drawn illustrations inspired by memories of summers spent with loved ones. The collab drops 17 July. Available online only.
7.19M
6.09K
36
11mo ago
hm
Mia Regan H&M features pieces adorned with Mia’s hand-drawn illustrations inspired by memories of summers spent with loved ones. The collab drops 17 July. Available online only.

H&M (@hm) Instagram Stats & Analytics

H&M (@hm) has 38.0M Instagram followers with a 0.23% engagement rate over the past 12 months. Across 407 posts, H&M received 2.87M total likes and 611M impressions, averaging 7.05K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.

H&M (@hm) Instagram Analytics FAQ

How many Instagram followers does H&M have?+
H&M (@hm) has 38.0M Instagram followers as of June 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.23% over the last 12 months, based on 407 posts.
How many likes does H&M get on Instagram?+
H&M received 2.87M total likes across 407 posts in the last 12 months, averaging 7.05K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 611M total impressions over the last 12 months.