NewGet @hm's full report
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followers
38.1M
impressions
329M
likes
2.40M
comments
59.0K
posts
335
engagement
0.391%
emv
$7.26M
Average per post
982K
Key Metrics
Impressions
monthly
Distributions
Content
12.2M
7.67K
129
11mo ago
hm
Ready, set, party.
7.51M
12.3K
238
4mo ago
hm
The art of seasonal behavior.
7.39M
6.61K
168
2mo ago
hm
On the move: a wardrobe that keeps pace.
7.23M
5.12K
71
11mo ago
hm
Holiday gifts.
6.56M
8.67K
516
9mo ago
hm
Three e.l.f. beauty icons reimagined as three irrestistible fragrances from e.l.f. and H&M. Make it make scents. Launching 29 January. #HMBeauty #elfcosmetics
6.56M
5.09K
48
2mo ago
hm
When Pilates is always on your mind.
Meet the newest SoftMove™ silhouettes from H&M MOVE.
6.11M
7.70K
140
1mo ago
hm
News flash: full-on bridal gown @jean_campbell.
Elie Saab H&M launching 22.10.2026.
5.30M
4.99K
75
11mo ago
hm
CEO of moves.
4.68M
4.21K
136
3mo ago
hm
How would you rate the @livia morning routine?
Shop Livia H&M online at hm.com.
4.62M
8.01K
112
11mo ago
hm
Seeing the weekend at the end of the tunnel.
4.48M
4.48K
24
12mo ago
hm
H&M Holiday 2025 by @lisa_jahovic.
4.17M
6.64K
69
4w ago
hm
When the aura finally gets a reset @azoiteiamanda
4.10M
5.26K
57
6mo ago
hm
Stylist cam: finishing touches for @callmeakima.
4.05M
7.55K
199
3mo ago
hm
Styling notes. WARDROBE.NYC
H&M, launching 6 August.
4.05M
28.4K
431
3mo ago
hm
Arrival cam: @teyanataylor, @audreynuna and @lauraharrier at the @wardrobe.nyc H&M launch party in Paris last night.
Collection launches 06.08.2026.
4.04M
6.52K
214
2mo ago
hm
How we’re returning to the city @vera_gundlach
3.98M
6.55K
70
1mo ago
hm
When you’re taking the scenic route into what’s next
3.97M
5.75K
69
5mo ago
hm
Checking in at the H&M Studio Resort event in Los Angeles.
Collection is out now.
3.91M
15.9K
661
11mo ago
hm
Stella McCartney H&M. Launching Spring 2026.
We are proud to announce our collaboration with @stellamccartney.
Having previously teamed up in 2005, as H&M’s second-ever design collaboration, the renowned designer and sustainability pioneer’s new collection with H&M launches in Spring 2026. Starring @anitta.
3.88M
2.20K
25
6mo ago
hm
BTS: shoot day with @callmeakima.
H&M (@hm) Instagram Stats & Analytics
H&M (@hm) has 38.1M Instagram followers with a 0.39% engagement rate over the past 12 months. Across 335 posts, H&M received 2.40M total likes and 329M impressions, averaging 7.16K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily. To benchmark @hm against other accounts, use Socialpruf's Instagram competitor analysis tool.
H&M (@hm) Instagram Analytics FAQ
How many Instagram followers does H&M have?+
H&M (@hm) has 38.1M Instagram followers as of November 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.39% over the last 12 months, based on 335 posts.
How many likes does H&M get on Instagram?+
H&M received 2.40M total likes across 335 posts in the last 12 months, averaging 7.16K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 329M total impressions over the last 12 months.
Can I compare H&M with other Instagram accounts?+
Yes. Add @hm to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.