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followers
37.9M
impressions
715M
likes
2.85M
comments
58.8K
posts
421
engagement
0.212%
emv
$15.1M
Average per post
1.70M
Key Metrics
Impressions
monthly
Distributions
Content
23.0M
7.13K
55
10mo ago
hm
Call it a masterclass in effortless elegance.
20.5M
9.92K
63
11mo ago
hm
City escape the @leleberlin way.
19.9M
16.6K
569
9mo ago
hm
The story starts here.
Olá, Brasil. Together we celebrate the people that help define Brasil’s vibrant spirit and bold style.
Products available at hm.com.br and Iguatemi São Paulo from 23.08.2025.
Directed and photographed by @hickduarte
Gilberto Gil
@gilbertogil
Anitta
@anitta
Caroline Trentini
@carolinetrentini
Agnes Nunes
@agnesnunes
Jheni
@ssjheni
Luiza de Alexandre
@luizadealexandre
Rita Carreira
@ritacarreira
Jamilly Marques
@xjamillyx
Fumassa Alves
@fumassa22
Cindy Reis
@cindyreisc
Gisah Estela
@gisah.estela
Noah Alef
@noahalef
Rafael Fonseca
@rafafonseca
Yasmim Burgon
@_ya.sz
Pierre
@pierre_rics
Bernardo Gomes
@begomes
Ayra
@ayrakopem
Sofia Gama
@ma.ngarosa
Tidy
@iamtidyy
Samuel de Sabóia
@samueldesaboia
Anddy Williams
@anddywilliams
Lus Sanja
@luasanja
Viviane
@cyshimi
aline pommer
@alienpowwer
Aru Macedo
@aru.macedo
Sami
@samisiqueiraa
Arthur Hamada
@arthurhamada
Gabi Michelazzo
@gabriellamclz
Janvi
@originaljanvi
Pedro Santos
@peedrosantss
Kibba
@kibba
Lulu Yu
@luluyu__
Rico Jorge
@ricojorge__
Marina Dias
@corvina_
Rosa Saito
rosa.saito
Soraya Chara
@chara__soraya
18.9M
14.7K
243
9mo ago
hm
Rhythm in every frame.
The sound, style, and self-expression of a nation.
Launching 23.08.2025.
Directed & Photographed by @hickduarte
16.9M
5.04K
67
7mo ago
hm
Word on the street.
Glenn Martens H&M. Launching soon. @glennmartens
16.2M
33.2K
118
7mo ago
hm
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
12.2M
7.71K
129
6mo ago
hm
Ready, set, party.
11.5M
5.14K
26
11mo ago
hm
Do not disturb is activated. @_arnelle
Curated by Arnelle. Available in selected stores and online now.
Stores:
H&M Lafayette 1-3 rue Lafayette, 75009 Paris, France
H&M Oxford Circus, 261-271 Regent Street, W1B 2ES London, UK
H&M Regent Street, 234 Regent Street, W1B 3BR London, UK
H&M Kings Road, 72 Kings Road, SW3 4UG London, UK
H&M Times Square, 4 Times Square, 1472 Broadway, 10036 New York, USA
H&M Fifth Avenue, 589 Fifth Avenue, 100717 New York, USA
H&M Soho, 591 Broadway, 10012 New York, USA
H&M Drottninggatan 56, 111 21 Stockholm, Sweden
H&M Drottninggatan 50, 111 21 Stockholm, Sweden
H&M Götgatan 19, 116 46 Stockholm, Sweden
H&M Kurfürstendamm 237, 10719 Berlin, Germany
H&M Neue Schönhauser Straße 13, 10178 Berlin, Germany
H&M Piazza Duomo 25, 20121 Milano, Italy
11.2M
20.1K
277
12mo ago
hm
Obsessed 🥭
10.7M
6.40K
103
10mo ago
hm
Summer at full speed.
9.75M
21.0K
255
9mo ago
hm
One night one city, thank you São Paulo. H&M&SP #HMBrasil
9.22M
10.2K
189
10mo ago
hm
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July.
Available online only.
9.21M
42.4K
391
9mo ago
hm
São Paulo you have a special place in our heart. H&M&SP #HMBrasil
9.14M
13.8K
221
9mo ago
hm
The sound of the city. H&M&SP #HMBrasil
8.80M
4.60K
58
10mo ago
hm
It’s the thought that counts.
8.75M
5.61K
50
7mo ago
hm
Host’s picks. Quick rundown with @glennmartens at the launch party.
Glenn Martens H&M.
Launching 30.10.2025.
8.65M
5.39K
127
8mo ago
hm
Is it really fall without denim and a dramatic coat?
Explore key styles from H&M Studio Essentials and more in the new edit on The Studio. Link in bio.
7.80M
4.85K
32
11mo ago
hm
BYO ocean breeze 🌬️
7.57M
3.51K
26
9mo ago
hm
Change is in the air. @hildasandstrom
H&M Studio Pre-Fall Capsule collection. Live 28.08.2025.
7.46M
8.83K
74
11mo ago
hm
Unbothered, moisturized, happy, in my bikini, focused, flourishing 😌
H&M (@hm) Instagram Stats & Analytics
H&M (@hm) has 37.9M Instagram followers with a 0.21% engagement rate over the past 12 months. Across 421 posts, H&M received 2.85M total likes and 679M impressions, averaging 6.78K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.
H&M (@hm) Instagram Analytics FAQ
How many Instagram followers does H&M have?+
H&M (@hm) has 37.9M Instagram followers as of May 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.21% over the last 12 months, based on 421 posts.
How many likes does H&M get on Instagram?+
H&M received 2.85M total likes across 421 posts in the last 12 months, averaging 6.78K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 679M total impressions over the last 12 months.