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followers
38.0M
impressions
416M
likes
2.60M
comments
58.7K
posts
367
engagement
0.330%
emv
$9.04M
Average per post
1.13M

Key Metrics

Distributions

Top Content

Word on the street. Glenn Martens H&M. Launching soon. @glennmartens
16.9M
5.01K
66
11mo ago
hm
Word on the street. Glenn Martens H&M. Launching soon. @glennmartens
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
16.2M
33.0K
118
12mo ago
hm
@alexconsani picking up where A/W 2025 Drop 1 left off. Drop 2 arrives 2.10.2025.
Ready, set, party.
12.2M
7.68K
129
10mo ago
hm
Ready, set, party.
Host’s picks. Quick rundown with @glennmartens at the launch party. Glenn Martens H&M. Launching 30.10.2025.
8.75M
5.57K
49
11mo ago
hm
Host’s picks. Quick rundown with @glennmartens at the launch party. Glenn Martens H&M. Launching 30.10.2025.
The art of seasonal behavior.
7.50M
12.3K
238
3mo ago
hm
The art of seasonal behavior.
On the move: a wardrobe that keeps pace.
7.38M
6.61K
164
1mo ago
hm
On the move: a wardrobe that keeps pace.
Some little birds told us that Glenn Martens H&M is coming soon. @glennmartens
7.25M
13.3K
167
11mo ago
hm
Some little birds told us that Glenn Martens H&M is coming soon. @glennmartens
Holiday gifts.
7.23M
5.12K
71
10mo ago
hm
Holiday gifts.
Three e.l.f. beauty icons reimagined as three irrestistible fragrances from e.l.f. and H&M. Make it make scents. Launching 29 January. #HMBeauty #elfcosmetics
6.56M
8.68K
518
8mo ago
hm
Three e.l.f. beauty icons reimagined as three irrestistible fragrances from e.l.f. and H&M. Make it make scents. Launching 29 January. #HMBeauty #elfcosmetics
When Pilates is always on your mind. Meet the newest SoftMove™ silhouettes from H&M MOVE.
6.55M
5.06K
47
1mo ago
hm
When Pilates is always on your mind. Meet the newest SoftMove™ silhouettes from H&M MOVE.
@sola5532 for H&M A/W 2025. Drop 2 is out now.
5.78M
4.55K
20
11mo ago
hm
@sola5532 for H&M A/W 2025. Drop 2 is out now.
CEO of moves.
5.30M
5.00K
75
10mo ago
hm
CEO of moves.
10s across the board at the Glenn Martens H&M launch party. Launching 30.10.2025. @glennmartens
5.29M
34.8K
247
11mo ago
hm
10s across the board at the Glenn Martens H&M launch party. Launching 30.10.2025. @glennmartens
Paris Fashion Week. Enter the main protagonists. @mariacarlaboscono @vittoria @dibaamaty @dianechiuu
5.23M
5.93K
99
11mo ago
hm
Paris Fashion Week. Enter the main protagonists. @mariacarlaboscono @vittoria @dibaamaty @dianechiuu
How would you rate the @livia morning routine? Shop Livia H&M online at hm.com.
4.67M
4.20K
116
2mo ago
hm
How would you rate the @livia morning routine? Shop Livia H&M online at hm.com.
Seeing the weekend at the end of the tunnel.
4.62M
8.02K
112
10mo ago
hm
Seeing the weekend at the end of the tunnel.
H&M Holiday 2025 by @lisa_jahovic.
4.48M
4.48K
24
10mo ago
hm
H&M Holiday 2025 by @lisa_jahovic.
Fall entering the chat.
4.46M
6.42K
178
11mo ago
hm
Fall entering the chat.
Holiday season loading. H&M Holiday 2025 is coming Thursday, 06.11.2025.
4.46M
7.00K
207
10mo ago
hm
Holiday season loading. H&M Holiday 2025 is coming Thursday, 06.11.2025.
Lorena Saravia H&M marks H&M’s first-ever collaboration with a Mexican designer. The collection is an exciting milestone in H&M’s decades-long tradition of amplifying creativity, celebrating cultural identity and making meaningful design accessible worldwide. “What I admire most about Lorena is how she transforms her heritage and Mexican craftsmanship into something fresh, original, and truly her own. There’s a strong connection to the earth that she balances beautifully with contemporary elegance.” — Ann-Sofie Johansson, Creative Advisor at H&M. The 29 piece collection launches 16 October. Worn by @jesssalgadoo
4.39M
9.05K
164
11mo ago
hm
Lorena Saravia H&M marks H&M’s first-ever collaboration with a Mexican designer. The collection is an exciting milestone in H&M’s decades-long tradition of amplifying creativity, celebrating cultural identity and making meaningful design accessible worldwide. “What I admire most about Lorena is how she transforms her heritage and Mexican craftsmanship into something fresh, original, and truly her own. There’s a strong connection to the earth that she balances beautifully with contemporary elegance.” — Ann-Sofie Johansson, Creative Advisor at H&M. The 29 piece collection launches 16 October. Worn by @jesssalgadoo

H&M (@hm) Instagram Stats & Analytics

H&M (@hm) has 38.0M Instagram followers with a 0.33% engagement rate over the past 12 months. Across 367 posts, H&M received 2.60M total likes and 416M impressions, averaging 7.07K likes per post. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.

H&M (@hm) Instagram Analytics FAQ

How many Instagram followers does H&M have?+
H&M (@hm) has 38.0M Instagram followers as of September 2026.
What is H&M's Instagram engagement rate?+
H&M's Instagram engagement rate is 0.33% over the last 12 months, based on 367 posts.
How many likes does H&M get on Instagram?+
H&M received 2.60M total likes across 367 posts in the last 12 months, averaging 7.07K likes per post.
How many Instagram impressions does H&M get?+
H&M's Instagram content generated 416M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.