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followers
5.59M
impressions
172M
likes
3.91M
comments
27.0K
posts
315
engagement
1.59%
emv
$4.46M
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547K

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Extreme details. No shortcuts. Relentless innovation. Defy easy with the Advanced Mountain Kit. Available now.
14.4M
8.07K
41
11mo ago
thenorthface
Extreme details. No shortcuts. Relentless innovation. Defy easy with the Advanced Mountain Kit. Available now.
Knock it around. Strap it to a yak. Haul it up a mountain or drag it through the mud. The Base Camp Duffel is ready for more.
11.9M
13.4K
438
5mo ago
thenorthface
Knock it around. Strap it to a yak. Haul it up a mountain or drag it through the mud. The Base Camp Duffel is ready for more.
“It’s insane that this trip ended up being our honeymoon. We got married at City Hall in July and never planned one. We met on a rooftop in New York City through a mutual friend about 4 years ago, and we were friends for a few months before anything happened. Then one night at a bar the music started playing and I saw him just standing there. I wasn’t going to dance by myself, so I pulled him in. Our first hike was the hardest one of the trip, and at the end of it we finally got to a lake. The second I hit the water I started laughing, because that’s when it actually hit me. We just got married and here we are on our honeymoon. In Switzerland. Thank you @thenorthface for making this dream a reality. We will cherish it for the rest of our lives.” — Liv Life on Film #TheNorthFacePartner #lifeonfilm
10.3M
865K
4.15K
3w ago
thenorthface
“It’s insane that this trip ended up being our honeymoon. We got married at City Hall in July and never planned one. We met on a rooftop in New York City through a mutual friend about 4 years ago, and we were friends for a few months before anything happened. Then one night at a bar the music started playing and I saw him just standing there. I wasn’t going to dance by myself, so I pulled him in. Our first hike was the hardest one of the trip, and at the end of it we finally got to a lake. The second I hit the water I started laughing, because that’s when it actually hit me. We just got married and here we are on our honeymoon. In Switzerland. Thank you @thenorthface for making this dream a reality. We will cherish it for the rest of our lives.” — Liv Life on Film #TheNorthFacePartner #lifeonfilm
School’s out(side) forever.
8.45M
30.1K
35
2mo ago
thenorthface
School’s out(side) forever.
Welcome to the class you’ll never quit. Where our tutors are the trails and the lessons we learn last a lifetime. Discover gear designed to get out there.
7.05M
5.85K
27
2mo ago
thenorthface
Welcome to the class you’ll never quit. Where our tutors are the trails and the lessons we learn last a lifetime. Discover gear designed to get out there.
Insights from @chantel.astorga: The all-new Verto Approach Shoes bring all-day support and comfort to vertical terrain. #SummitSeries
6.68M
6.91K
42
6mo ago
thenorthface
Insights from @chantel.astorga: The all-new Verto Approach Shoes bring all-day support and comfort to vertical terrain. #SummitSeries
Call that a dyno spud 👊 #NeverStopExploring
5.87M
29.5K
55
2mo ago
thenorthface
Call that a dyno spud 👊 #NeverStopExploring
A dream realized… On October 15, 2025, @jimwmorrison completed the first ski descent of the Hornbein Couloir via the Super Direct route on Everest’s north face. Reinhold Messner called this line “the most beautiful route on Everest”an elegant plumb line connecting the Japanese and Hornbein Couloirs, starting at 20,000 feet and climbing 9000ft to the summit. A climb and ski line that has captured imaginations for decades. A line that has never let anyone descend it. My journey with this route began in 2003 with @stephen_koch. After two months contemplating those 9,000 vertical feet, we turned back at 7,000m. Attempting the north face of Everest changed me and left a deep impression. After years of consideration, I decided a decade ago that it wasn’t going to happen for me in this lifetime. When Jim and Hilaree approached me in 2020, ready to attempt what I’d thought impossible, I felt both dread and inevitability. What Jim accomplished that day defies words. The stakes couldn’t have been higher - zero margin for error in the infinite calculus of decisions and each perfect turn after another. But this was never a solo effort—it was a masterclass in leadership and teamwork. Jim’s vision, resilience, and fortitude inspired everyone to rise to the challenge. 12 of us summited on the last day of our permit via a route that hadn’t been climbed in 30 years. Several previous attempts to climb, ski or snowboard the line ended in tragedy. I am grateful we all came home. @estebantopomena and @robrtomorales fixed lines to the summit with relentless endurance and through brutal conditions. @carla.perez.ec carried the team’s spirit. Our Sherpa team’s dedication was profound. Selflessness, absolute trust, and unwavering belief, when all seemed lost, defined the ethos of the entire team. To the production team: years of commitment to an impossible dream, thank you. Jim, you are a true gem of a human being. Witnessing you achieve this seemingly impossible goal fills me with gratitude beyond expression. After six years and three expeditions, today, I can finally breathe easy. We hope we did you proud Hilaree. @natgeo @thenorthface Continued in comments…
5.83M
233K
1.20K
10mo ago
thenorthface
A dream realized… On October 15, 2025, @jimwmorrison completed the first ski descent of the Hornbein Couloir via the Super Direct route on Everest’s north face. Reinhold Messner called this line “the most beautiful route on Everest”an elegant plumb line connecting the Japanese and Hornbein Couloirs, starting at 20,000 feet and climbing 9000ft to the summit. A climb and ski line that has captured imaginations for decades. A line that has never let anyone descend it. My journey with this route began in 2003 with @stephen_koch. After two months contemplating those 9,000 vertical feet, we turned back at 7,000m. Attempting the north face of Everest changed me and left a deep impression. After years of consideration, I decided a decade ago that it wasn’t going to happen for me in this lifetime. When Jim and Hilaree approached me in 2020, ready to attempt what I’d thought impossible, I felt both dread and inevitability. What Jim accomplished that day defies words. The stakes couldn’t have been higher - zero margin for error in the infinite calculus of decisions and each perfect turn after another. But this was never a solo effort—it was a masterclass in leadership and teamwork. Jim’s vision, resilience, and fortitude inspired everyone to rise to the challenge. 12 of us summited on the last day of our permit via a route that hadn’t been climbed in 30 years. Several previous attempts to climb, ski or snowboard the line ended in tragedy. I am grateful we all came home. @estebantopomena and @robrtomorales fixed lines to the summit with relentless endurance and through brutal conditions. @carla.perez.ec carried the team’s spirit. Our Sherpa team’s dedication was profound. Selflessness, absolute trust, and unwavering belief, when all seemed lost, defined the ethos of the entire team. To the production team: years of commitment to an impossible dream, thank you. Jim, you are a true gem of a human being. Witnessing you achieve this seemingly impossible goal fills me with gratitude beyond expression. After six years and three expeditions, today, I can finally breathe easy. We hope we did you proud Hilaree. @natgeo @thenorthface Continued in comments…
1,667 feet of climbing. Taipei 101. Confident in his skills, we all watched on edge while @alexhonnold completed his free solo of the colossal skyscraper—and was business as usual from start to finish. What seemed like an audacious dream is now another unprecedented accomplishment in the books. Congratulations, Alex! Images courtesy of @netflix @netflixsports #NeverStopExploring
5.62M
225K
819
7mo ago
thenorthface
1,667 feet of climbing. Taipei 101. Confident in his skills, we all watched on edge while @alexhonnold completed his free solo of the colossal skyscraper—and was business as usual from start to finish. What seemed like an audacious dream is now another unprecedented accomplishment in the books. Congratulations, Alex! Images courtesy of @netflix @netflixsports #NeverStopExploring
Early bird gets the turns at Summit Snow Basecamp @baldface.valhalla
5.38M
12.4K
35
7mo ago
thenorthface
Early bird gets the turns at Summit Snow Basecamp @baldface.valhalla
Light as air. Solid as a rock. Bonded exoskeleton ✅ SCREEGUARD gaiter ✅ Forefoot scrambling zone ✅ 5mm multi-directional lugs ✅ 264g per ½ pair ✅ Offtrail Ultra is built to go anywhere.
5.08M
6.72K
47
1mo ago
thenorthface
Light as air. Solid as a rock. Bonded exoskeleton ✅ SCREEGUARD gaiter ✅ Forefoot scrambling zone ✅ 5mm multi-directional lugs ✅ 264g per ½ pair ✅ Offtrail Ultra is built to go anywhere.
On October 15, 2025, @jimwmorrison completed the first ski descent of Mount Everest’s Hornbein Couloir—solving what elite ski mountaineers worldwide called "the last great problem." Skiing down this 9,000-foot vertical line from Everest's summit at 29,032 feet, combined with the successful summit ascent, represents the most significant achievement in ski mountaineering history. The feat required five years of logistical planning, three expedition attempts, and a lifetime of preparation. Academy Award-winning ‘Free Solo’ directors @chaivasarhelyi and @jimmychin captured Morrison’s grueling physical and emotional journey for the upcoming @natgeodocs film “Everest North” (working title).
4.66M
109K
723
10mo ago
thenorthface
On October 15, 2025, @jimwmorrison completed the first ski descent of Mount Everest’s Hornbein Couloir—solving what elite ski mountaineers worldwide called "the last great problem." Skiing down this 9,000-foot vertical line from Everest's summit at 29,032 feet, combined with the successful summit ascent, represents the most significant achievement in ski mountaineering history. The feat required five years of logistical planning, three expedition attempts, and a lifetime of preparation. Academy Award-winning ‘Free Solo’ directors @chaivasarhelyi and @jimmychin captured Morrison’s grueling physical and emotional journey for the upcoming @natgeodocs film “Everest North” (working title).
Not a POV. A front-row seat inside the brain of @alexhonnold #NeverStopExploring
4.58M
152K
1.67K
1mo ago
thenorthface
Not a POV. A front-row seat inside the brain of @alexhonnold #NeverStopExploring
People who climb together, plunge together? 👀 #NeverStopExploring
3.52M
15.7K
39
2mo ago
thenorthface
People who climb together, plunge together? 👀 #NeverStopExploring
We’ve partnered with Documentary+ to launch a dedicated channel of The North Face films, free to stream and built for those who chase the edges of human experience. First up: TRANGO—Journey to the Karakoram region with some of the best Ski Mountaineers in the world as they take on the first descent of the formidable Trango Towers. Streaming NOW on Documentary+ from your TV or desktop.
3.22M
24.5K
132
7mo ago
thenorthface
We’ve partnered with Documentary+ to launch a dedicated channel of The North Face films, free to stream and built for those who chase the edges of human experience. First up: TRANGO—Journey to the Karakoram region with some of the best Ski Mountaineers in the world as they take on the first descent of the formidable Trango Towers. Streaming NOW on Documentary+ from your TV or desktop.
running is _____
2.84M
193K
609
4mo ago
thenorthface
running is _____
Space? We’re good down here.
2.60M
8.81K
61
1mo ago
thenorthface
Space? We’re good down here.
For decades, the prevailing thought in mountaineering held that humans could not survive above 8000m without supplemental oxygen. That was until 1970, when the paradigm of what was thought possible permanently shifted. Over the decades that followed, as gear has improved and human thresholds slowly expanded, alpine purists have strived for ever more barebones approaches. In 2022, The North Face athlete @benjaminvedrines set out to break K2’s FKT and had a stomach turning experience. In 2024, he returned to fulfill the challenge that had come to define him. ‘K2: Chasing Shadows’ out now. Link in bio. #NeverStopExploring
2.31M
34.2K
101
7mo ago
thenorthface
For decades, the prevailing thought in mountaineering held that humans could not survive above 8000m without supplemental oxygen. That was until 1970, when the paradigm of what was thought possible permanently shifted. Over the decades that followed, as gear has improved and human thresholds slowly expanded, alpine purists have strived for ever more barebones approaches. In 2022, The North Face athlete @benjaminvedrines set out to break K2’s FKT and had a stomach turning experience. In 2024, he returned to fulfill the challenge that had come to define him. ‘K2: Chasing Shadows’ out now. Link in bio. #NeverStopExploring
Offtrail. More than a place. It’s a mindset. The courage to run anywhere. To be Antarctica, Sahara, Alaska and Nebraska-proof. The fortitude to face any conditions. To be white-out blizzard-proof. Desert sun-proof. Torrential rain-proof. Storm force wind-proof. It’s traction on any terrain. To be dirt, dust and granite rock-proof. Singletrack and tarmac-proof. It’s a state of mind. One that never stops. Offtrail Ultra has landed. #NeverStopExploring
2.05M
7.91K
86
1mo ago
thenorthface
Offtrail. More than a place. It’s a mindset. The courage to run anywhere. To be Antarctica, Sahara, Alaska and Nebraska-proof. The fortitude to face any conditions. To be white-out blizzard-proof. Desert sun-proof. Torrential rain-proof. Storm force wind-proof. It’s traction on any terrain. To be dirt, dust and granite rock-proof. Singletrack and tarmac-proof. It’s a state of mind. One that never stops. Offtrail Ultra has landed. #NeverStopExploring
Burly materials meet legendary design elements. The result? Footwear that steps boldly into the cold. Available now, link in bio.
1.94M
3.84K
50
10mo ago
thenorthface
Burly materials meet legendary design elements. The result? Footwear that steps boldly into the cold. Available now, link in bio.

The North Face (@thenorthface) Instagram Stats & Analytics

The North Face (@thenorthface) has 5.59M Instagram followers with a 1.59% engagement rate over the past 12 months. Across 315 posts, The North Face received 3.91M total likes and 123M impressions, averaging 12.4K likes per post. This page tracks The North Face's performance metrics, top content, and engagement trends — updated daily.

The North Face (@thenorthface) Instagram Analytics FAQ

How many Instagram followers does The North Face have?+
The North Face (@thenorthface) has 5.59M Instagram followers as of September 2026.
What is The North Face's Instagram engagement rate?+
The North Face's Instagram engagement rate is 1.59% over the last 12 months, based on 315 posts.
How many likes does The North Face get on Instagram?+
The North Face received 3.91M total likes across 315 posts in the last 12 months, averaging 12.4K likes per post.
How many Instagram impressions does The North Face get?+
The North Face's Instagram content generated 123M total impressions over the last 12 months.