NewGet @thenorthface's full report
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followers
5.60M
impressions
184M
likes
4.21M
comments
26.8K
posts
310
engagement
1.71%
emv
$4.76M
Average per post
593K

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Extreme details. No shortcuts. Relentless innovation. Defy easy with the Advanced Mountain Kit. Available now.
14.4M
8.06K
41
1y ago
thenorthface
Extreme details. No shortcuts. Relentless innovation. Defy easy with the Advanced Mountain Kit. Available now.
“It’s insane that this trip ended up being our honeymoon. We got married at City Hall in July and never planned one. We met on a rooftop in New York City through a mutual friend about 4 years ago, and we were friends for a few months before anything happened. Then one night at a bar the music started playing and I saw him just standing there. I wasn’t going to dance by myself, so I pulled him in. Our first hike was the hardest one of the trip, and at the end of it we finally got to a lake. The second I hit the water I started laughing, because that’s when it actually hit me. We just got married and here we are on our honeymoon. In Switzerland. Thank you @thenorthface for making this dream a reality. We will cherish it for the rest of our lives.” — Liv Life on Film #TheNorthFacePartner #lifeonfilm
14.0M
1.26M
5.29K
1mo ago
thenorthface
“It’s insane that this trip ended up being our honeymoon. We got married at City Hall in July and never planned one. We met on a rooftop in New York City through a mutual friend about 4 years ago, and we were friends for a few months before anything happened. Then one night at a bar the music started playing and I saw him just standing there. I wasn’t going to dance by myself, so I pulled him in. Our first hike was the hardest one of the trip, and at the end of it we finally got to a lake. The second I hit the water I started laughing, because that’s when it actually hit me. We just got married and here we are on our honeymoon. In Switzerland. Thank you @thenorthface for making this dream a reality. We will cherish it for the rest of our lives.” — Liv Life on Film #TheNorthFacePartner #lifeonfilm
Knock it around. Strap it to a yak. Haul it up a mountain or drag it through the mud. The Base Camp Duffel is ready for more.
11.9M
13.4K
437
6mo ago
thenorthface
Knock it around. Strap it to a yak. Haul it up a mountain or drag it through the mud. The Base Camp Duffel is ready for more.
School’s out(side) forever.
8.45M
30.1K
35
3mo ago
thenorthface
School’s out(side) forever.
Welcome to the class you’ll never quit. Where our tutors are the trails and the lessons we learn last a lifetime. Discover gear designed to get out there.
7.05M
5.85K
27
3mo ago
thenorthface
Welcome to the class you’ll never quit. Where our tutors are the trails and the lessons we learn last a lifetime. Discover gear designed to get out there.
Insights from @chantel.astorga: The all-new Verto Approach Shoes bring all-day support and comfort to vertical terrain. #SummitSeries
6.68M
6.91K
42
6mo ago
thenorthface
Insights from @chantel.astorga: The all-new Verto Approach Shoes bring all-day support and comfort to vertical terrain. #SummitSeries
Light as air. Solid as a rock. Bonded exoskeleton ✅ SCREEGUARD gaiter ✅ Forefoot scrambling zone ✅ 5mm multi-directional lugs ✅ 264g per ½ pair ✅ Offtrail Ultra is built to go anywhere.
6.01M
9.43K
48
2mo ago
thenorthface
Light as air. Solid as a rock. Bonded exoskeleton ✅ SCREEGUARD gaiter ✅ Forefoot scrambling zone ✅ 5mm multi-directional lugs ✅ 264g per ½ pair ✅ Offtrail Ultra is built to go anywhere.
Call that a dyno spud 👊 #NeverStopExploring
5.95M
29.7K
55
2mo ago
thenorthface
Call that a dyno spud 👊 #NeverStopExploring
A dream realized… On October 15, 2025, @jimwmorrison completed the first ski descent of the Hornbein Couloir via the Super Direct route on Everest’s north face. Reinhold Messner called this line “the most beautiful route on Everest”an elegant plumb line connecting the Japanese and Hornbein Couloirs, starting at 20,000 feet and climbing 9000ft to the summit. A climb and ski line that has captured imaginations for decades. A line that has never let anyone descend it. My journey with this route began in 2003 with @stephen_koch. After two months contemplating those 9,000 vertical feet, we turned back at 7,000m. Attempting the north face of Everest changed me and left a deep impression. After years of consideration, I decided a decade ago that it wasn’t going to happen for me in this lifetime. When Jim and Hilaree approached me in 2020, ready to attempt what I’d thought impossible, I felt both dread and inevitability. What Jim accomplished that day defies words. The stakes couldn’t have been higher - zero margin for error in the infinite calculus of decisions and each perfect turn after another. But this was never a solo effort—it was a masterclass in leadership and teamwork. Jim’s vision, resilience, and fortitude inspired everyone to rise to the challenge. 12 of us summited on the last day of our permit via a route that hadn’t been climbed in 30 years. Several previous attempts to climb, ski or snowboard the line ended in tragedy. I am grateful we all came home. @estebantopomena and @robrtomorales fixed lines to the summit with relentless endurance and through brutal conditions. @carla.perez.ec carried the team’s spirit. Our Sherpa team’s dedication was profound. Selflessness, absolute trust, and unwavering belief, when all seemed lost, defined the ethos of the entire team. To the production team: years of commitment to an impossible dream, thank you. Jim, you are a true gem of a human being. Witnessing you achieve this seemingly impossible goal fills me with gratitude beyond expression. After six years and three expeditions, today, I can finally breathe easy. We hope we did you proud Hilaree. @natgeo @thenorthface Continued in comments…
5.82M
233K
1.20K
11mo ago
thenorthface
A dream realized… On October 15, 2025, @jimwmorrison completed the first ski descent of the Hornbein Couloir via the Super Direct route on Everest’s north face. Reinhold Messner called this line “the most beautiful route on Everest”an elegant plumb line connecting the Japanese and Hornbein Couloirs, starting at 20,000 feet and climbing 9000ft to the summit. A climb and ski line that has captured imaginations for decades. A line that has never let anyone descend it. My journey with this route began in 2003 with @stephen_koch. After two months contemplating those 9,000 vertical feet, we turned back at 7,000m. Attempting the north face of Everest changed me and left a deep impression. After years of consideration, I decided a decade ago that it wasn’t going to happen for me in this lifetime. When Jim and Hilaree approached me in 2020, ready to attempt what I’d thought impossible, I felt both dread and inevitability. What Jim accomplished that day defies words. The stakes couldn’t have been higher - zero margin for error in the infinite calculus of decisions and each perfect turn after another. But this was never a solo effort—it was a masterclass in leadership and teamwork. Jim’s vision, resilience, and fortitude inspired everyone to rise to the challenge. 12 of us summited on the last day of our permit via a route that hadn’t been climbed in 30 years. Several previous attempts to climb, ski or snowboard the line ended in tragedy. I am grateful we all came home. @estebantopomena and @robrtomorales fixed lines to the summit with relentless endurance and through brutal conditions. @carla.perez.ec carried the team’s spirit. Our Sherpa team’s dedication was profound. Selflessness, absolute trust, and unwavering belief, when all seemed lost, defined the ethos of the entire team. To the production team: years of commitment to an impossible dream, thank you. Jim, you are a true gem of a human being. Witnessing you achieve this seemingly impossible goal fills me with gratitude beyond expression. After six years and three expeditions, today, I can finally breathe easy. We hope we did you proud Hilaree. @natgeo @thenorthface Continued in comments…
1,667 feet of climbing. Taipei 101. Confident in his skills, we all watched on edge while @alexhonnold completed his free solo of the colossal skyscraper—and was business as usual from start to finish. What seemed like an audacious dream is now another unprecedented accomplishment in the books. Congratulations, Alex! Images courtesy of @netflix @netflixsports #NeverStopExploring
5.62M
225K
818
8mo ago
thenorthface
1,667 feet of climbing. Taipei 101. Confident in his skills, we all watched on edge while @alexhonnold completed his free solo of the colossal skyscraper—and was business as usual from start to finish. What seemed like an audacious dream is now another unprecedented accomplishment in the books. Congratulations, Alex! Images courtesy of @netflix @netflixsports #NeverStopExploring
Early bird gets the turns at Summit Snow Basecamp @baldface.valhalla
5.38M
12.3K
35
8mo ago
thenorthface
Early bird gets the turns at Summit Snow Basecamp @baldface.valhalla
Space? We’re good down here.
4.99M
16.6K
70
2mo ago
thenorthface
Space? We’re good down here.
Not a POV. A front-row seat inside the brain of @alexhonnold #NeverStopExploring
4.71M
157K
1.69K
2mo ago
thenorthface
Not a POV. A front-row seat inside the brain of @alexhonnold #NeverStopExploring
On October 15, 2025, @jimwmorrison completed the first ski descent of Mount Everest’s Hornbein Couloir—solving what elite ski mountaineers worldwide called "the last great problem." Skiing down this 9,000-foot vertical line from Everest's summit at 29,032 feet, combined with the successful summit ascent, represents the most significant achievement in ski mountaineering history. The feat required five years of logistical planning, three expedition attempts, and a lifetime of preparation. Academy Award-winning ‘Free Solo’ directors @chaivasarhelyi and @jimmychin captured Morrison’s grueling physical and emotional journey for the upcoming @natgeodocs film “Everest North” (working title).
4.66M
109K
723
11mo ago
thenorthface
On October 15, 2025, @jimwmorrison completed the first ski descent of Mount Everest’s Hornbein Couloir—solving what elite ski mountaineers worldwide called "the last great problem." Skiing down this 9,000-foot vertical line from Everest's summit at 29,032 feet, combined with the successful summit ascent, represents the most significant achievement in ski mountaineering history. The feat required five years of logistical planning, three expedition attempts, and a lifetime of preparation. Academy Award-winning ‘Free Solo’ directors @chaivasarhelyi and @jimmychin captured Morrison’s grueling physical and emotional journey for the upcoming @natgeodocs film “Everest North” (working title).
Offtrail. More than a place. It’s a mindset. The courage to run anywhere. To be Antarctica, Sahara, Alaska and Nebraska-proof. The fortitude to face any conditions. To be white-out blizzard-proof. Desert sun-proof. Torrential rain-proof. Storm force wind-proof. It’s traction on any terrain. To be dirt, dust and granite rock-proof. Singletrack and tarmac-proof. It’s a state of mind. One that never stops. Offtrail Ultra has landed. #NeverStopExploring
4.58M
12.2K
90
2mo ago
thenorthface
Offtrail. More than a place. It’s a mindset. The courage to run anywhere. To be Antarctica, Sahara, Alaska and Nebraska-proof. The fortitude to face any conditions. To be white-out blizzard-proof. Desert sun-proof. Torrential rain-proof. Storm force wind-proof. It’s traction on any terrain. To be dirt, dust and granite rock-proof. Singletrack and tarmac-proof. It’s a state of mind. One that never stops. Offtrail Ultra has landed. #NeverStopExploring
People who climb together, plunge together? 👀 #NeverStopExploring
3.52M
15.7K
39
2mo ago
thenorthface
People who climb together, plunge together? 👀 #NeverStopExploring
We’ve partnered with Documentary+ to launch a dedicated channel of The North Face films, free to stream and built for those who chase the edges of human experience. First up: TRANGO—Journey to the Karakoram region with some of the best Ski Mountaineers in the world as they take on the first descent of the formidable Trango Towers. Streaming NOW on Documentary+ from your TV or desktop.
3.22M
24.5K
132
7mo ago
thenorthface
We’ve partnered with Documentary+ to launch a dedicated channel of The North Face films, free to stream and built for those who chase the edges of human experience. First up: TRANGO—Journey to the Karakoram region with some of the best Ski Mountaineers in the world as they take on the first descent of the formidable Trango Towers. Streaming NOW on Documentary+ from your TV or desktop.
running is _____
2.86M
194K
614
5mo ago
thenorthface
running is _____
Long before finish lines, start numbers and split times, there were paths shaped by footsteps, rivers to cross, rocks to climb and mountains to move through. Nature wasn’t the backdrop to sport, it was where the sport came from. The trail asks us to return that simplicity: follow the terrain, adapt to what’s around you, keep it moving with the instinct to discover what lies beyond the next turn. No finish line to exploration. #NeverStopExploring
2.49M
23.4K
28
1mo ago
thenorthface
Long before finish lines, start numbers and split times, there were paths shaped by footsteps, rivers to cross, rocks to climb and mountains to move through. Nature wasn’t the backdrop to sport, it was where the sport came from. The trail asks us to return that simplicity: follow the terrain, adapt to what’s around you, keep it moving with the instinct to discover what lies beyond the next turn. No finish line to exploration. #NeverStopExploring
For decades, the prevailing thought in mountaineering held that humans could not survive above 8000m without supplemental oxygen. That was until 1970, when the paradigm of what was thought possible permanently shifted. Over the decades that followed, as gear has improved and human thresholds slowly expanded, alpine purists have strived for ever more barebones approaches. In 2022, The North Face athlete @benjaminvedrines set out to break K2’s FKT and had a stomach turning experience. In 2024, he returned to fulfill the challenge that had come to define him. ‘K2: Chasing Shadows’ out now. Link in bio. #NeverStopExploring
2.31M
34.2K
101
7mo ago
thenorthface
For decades, the prevailing thought in mountaineering held that humans could not survive above 8000m without supplemental oxygen. That was until 1970, when the paradigm of what was thought possible permanently shifted. Over the decades that followed, as gear has improved and human thresholds slowly expanded, alpine purists have strived for ever more barebones approaches. In 2022, The North Face athlete @benjaminvedrines set out to break K2’s FKT and had a stomach turning experience. In 2024, he returned to fulfill the challenge that had come to define him. ‘K2: Chasing Shadows’ out now. Link in bio. #NeverStopExploring

The North Face (@thenorthface) Instagram Stats & Analytics

The North Face (@thenorthface) has 5.60M Instagram followers with a 1.71% engagement rate over the past 12 months. Across 310 posts, The North Face received 4.21M total likes and 184M impressions, averaging 13.6K likes per post. This page tracks The North Face's performance metrics, top content, and engagement trends — updated daily. To benchmark @thenorthface against other accounts, use Socialpruf's Instagram competitor analysis tool.

The North Face (@thenorthface) Instagram Analytics FAQ

How many Instagram followers does The North Face have?+
The North Face (@thenorthface) has 5.60M Instagram followers as of October 2026.
What is The North Face's Instagram engagement rate?+
The North Face's Instagram engagement rate is 1.71% over the last 12 months, based on 310 posts.
How many likes does The North Face get on Instagram?+
The North Face received 4.21M total likes across 310 posts in the last 12 months, averaging 13.6K likes per post.
How many Instagram impressions does The North Face get?+
The North Face's Instagram content generated 184M total impressions over the last 12 months.
Can I compare The North Face with other Instagram accounts?+
Yes. Add @thenorthface to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.