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followers
2.57M
impressions
98.3M
likes
2.44M
comments
50.6K
posts
298
engagement
2.03%
emv
$2.64M
Average per post
330K

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Eight unique pocket watches made for endless creative styling. Two Swiss icons. One collection that rewrites the rules of watchmaking. This is the Royal Pop Collection, a groundbreaking union of Audemars Piguet's iconic Royal Oak and Swatch's POP watches from the 1980s. At the core of this collection is another world first: a brand-new version of our signature SISTEM51 movement, reimagined as a hand-wound caliber and finished with a dash of Pop Art. And to top it all off the watches are available in one of two unique styles: Lépine and Savonnette. Available as of May 16, at selected Swatch stores worldwide. #RoyalPop
13.2M
274K
17.2K
4mo ago
swatch
Eight unique pocket watches made for endless creative styling. Two Swiss icons. One collection that rewrites the rules of watchmaking. This is the Royal Pop Collection, a groundbreaking union of Audemars Piguet's iconic Royal Oak and Swatch's POP watches from the 1980s. At the core of this collection is another world first: a brand-new version of our signature SISTEM51 movement, reimagined as a hand-wound caliber and finished with a dash of Pop Art. And to top it all off the watches are available in one of two unique styles: Lépine and Savonnette. Available as of May 16, at selected Swatch stores worldwide. #RoyalPop
Introducing Audemars Piguet x Swatch, a disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie. Two Swiss icons come together to reimagine a complete new way to wear time and bring future generations to the world of mechanical watches. Stay tuned! #RoyalPop
13.1M
420K
8.61K
4mo ago
swatch
Introducing Audemars Piguet x Swatch, a disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie. Two Swiss icons come together to reimagine a complete new way to wear time and bring future generations to the world of mechanical watches. Stay tuned! #RoyalPop
4.30M
92.5K
1.33K
4mo ago
swatch
Get into a more tropical state of mind! 🌺 The PAINTED PARADISE Collection pairs bold tropical colors with our iconic ultra-thin SKIN model for a look that’s light, vibrant, and ready for sunny days ahead. Discover the watches now in Swatch stores and online worldwide! #Swatch #PaintedParadise
2.70M
1.63K
19
6mo ago
swatch
Get into a more tropical state of mind! 🌺 The PAINTED PARADISE Collection pairs bold tropical colors with our iconic ultra-thin SKIN model for a look that’s light, vibrant, and ready for sunny days ahead. Discover the watches now in Swatch stores and online worldwide! #Swatch #PaintedParadise
Houston we have a new mission: MISSION TO THE MOON 1969! ​ ​ Created to mark the anniversary of the first moon landing in 1969, this limited-edition chronograph features a dial, hands, crown and pushers crafted from OMEGA’s 18k Moonshine™ Gold, all weighing 11 grams. ​ The gold on this model originates from OMEGA spare parts dating back to that era, one of the many tributes to the historic milestone and OMEGA’s 1969 gold Speedmaster thoughtfully integrated into this watch. ​ Limited to just 1,969 individually numbered pieces, this exclusive edition is available only through an approved Electronic Swatch Timepiece Application (ESTA). ​ The applications are open until July 21, 2026, at 11:59 pm CEST. ​ #OMEGAxSwatch #MoonSwatch #Swatch​
2.42M
97.0K
1.49K
2mo ago
swatch
Houston we have a new mission: MISSION TO THE MOON 1969! ​ ​ Created to mark the anniversary of the first moon landing in 1969, this limited-edition chronograph features a dial, hands, crown and pushers crafted from OMEGA’s 18k Moonshine™ Gold, all weighing 11 grams. ​ The gold on this model originates from OMEGA spare parts dating back to that era, one of the many tributes to the historic milestone and OMEGA’s 1969 gold Speedmaster thoughtfully integrated into this watch. ​ Limited to just 1,969 individually numbered pieces, this exclusive edition is available only through an approved Electronic Swatch Timepiece Application (ESTA). ​ The applications are open until July 21, 2026, at 11:59 pm CEST. ​ #OMEGAxSwatch #MoonSwatch #Swatch​
Meet our newest additions to the Swatch Proteam @skybrown and @oceanbrown 🏄🛹 In their world, it’s all about expressing themselves freely and doing what they love, together. Young, fearless and exceptionally talented in skate and surf, this sibling duo’s journey is only just beginning. #SwatchProteam #SwatchLovesSports
2.33M
9.98K
111
7mo ago
swatch
Meet our newest additions to the Swatch Proteam @skybrown and @oceanbrown 🏄🛹 In their world, it’s all about expressing themselves freely and doing what they love, together. Young, fearless and exceptionally talented in skate and surf, this sibling duo’s journey is only just beginning. #SwatchProteam #SwatchLovesSports
Immerse yourself in Monet's mastery of light. #SwatchxGuggenheim #SwatchLovesArt
2.28M
49.9K
392
7mo ago
swatch
Immerse yourself in Monet's mastery of light. #SwatchxGuggenheim #SwatchLovesArt
2.13M
22.0K
271
5mo ago
swatch
What does it really feel like to get barrelled? In “Double Barrel”, Swatch Proteam athlete @noahbeschen takes you inside the wave, where seconds stretch into eternity. Captured in breathtaking detail like never before. #SwatchProteam #SwatchLovesSports
2.11M
5.07K
72
11mo ago
swatch
What does it really feel like to get barrelled? In “Double Barrel”, Swatch Proteam athlete @noahbeschen takes you inside the wave, where seconds stretch into eternity. Captured in breathtaking detail like never before. #SwatchProteam #SwatchLovesSports
2.03M
10.1K
128
5mo ago
swatch
Entering flow state It’s the first days of action at Swatch Nines Snow 2026! #SwatchNines #SwatchLovesSports
1.88M
1.60K
27
5mo ago
swatch
Entering flow state It’s the first days of action at Swatch Nines Snow 2026! #SwatchNines #SwatchLovesSports
MISSION TO EARTHPHASE - MOONSHINE GOLD Cold Moon: Every model, a unique constellation of design, that shines bright day or night. Available only when the snow falls in Switzerland. Check the weather forecast on swatch.com to see if today’s the day! #MoonSwatch #OMEGAxSwatch #Swatch.
1.47M
68.5K
641
9mo ago
swatch
MISSION TO EARTHPHASE - MOONSHINE GOLD Cold Moon: Every model, a unique constellation of design, that shines bright day or night. Available only when the snow falls in Switzerland. Check the weather forecast on swatch.com to see if today’s the day! #MoonSwatch #OMEGAxSwatch #Swatch.
1.17M
46.6K
3.28K
4mo ago
swatch
Inspired by the Hunter’s Moon, made to glow on your wrist. Available at all Swatch stores featuring the Bioceramic MoonSwatch Collection, until the New Moon on 21 October 2025. #MoonSwatch #OMEGAxSwatch #Swatch
1.06M
63.2K
452
11mo ago
swatch
Inspired by the Hunter’s Moon, made to glow on your wrist. Available at all Swatch stores featuring the Bioceramic MoonSwatch Collection, until the New Moon on 21 October 2025. #MoonSwatch #OMEGAxSwatch #Swatch
What a week in Hossegor! 🌊 Good waves, good vibes and plenty of unforgettable moments took over @quiksilver Festival by Swatch, with the Swatch Proteam right in the middle of the action. Swatch Proteam athlete @hughievaughan topped off an incredible week by taking the win alongside his teammate Kash Brown. Meanwhile, @xococoho and @noahbeschen brought surfing to the big screen with the premiere of "Family Ties", a film exploring family, legacy and their shared love of surfing. Until next time! 🤙 #SwatchProteam #SwatchLovesSports
923K
1.09K
24
3d ago
swatch
What a week in Hossegor! 🌊 Good waves, good vibes and plenty of unforgettable moments took over @quiksilver Festival by Swatch, with the Swatch Proteam right in the middle of the action. Swatch Proteam athlete @hughievaughan topped off an incredible week by taking the win alongside his teammate Kash Brown. Meanwhile, @xococoho and @noahbeschen brought surfing to the big screen with the premiere of "Family Ties", a film exploring family, legacy and their shared love of surfing. Until next time! 🤙 #SwatchProteam #SwatchLovesSports
New additions to the Swatch SCUBAQUA Collection have surfaced! Dive into four vibrant new hues, aqua green, midnight blue, electric fuchsia and solar orange, featuring translucent finishes and Swatch Pay on selected models, designed to make every moment stand out. #SwatchSCUBAQUA
816K
5.92K
87
5mo ago
swatch
New additions to the Swatch SCUBAQUA Collection have surfaced! Dive into four vibrant new hues, aqua green, midnight blue, electric fuchsia and solar orange, featuring translucent finishes and Swatch Pay on selected models, designed to make every moment stand out. #SwatchSCUBAQUA
Watch creativity move with KLEE'S BAVARIAN DON GIOVANNI #SwatchxGuggenheim #SwatchLovesArt
814K
10.2K
36
7mo ago
swatch
Watch creativity move with KLEE'S BAVARIAN DON GIOVANNI #SwatchxGuggenheim #SwatchLovesArt
The eight watches from the AP x Swatch collaboration are powered by a brand-new version of our SISTEM51 movement. This version has been re‑engineered as a hand-wound caliber without a central screw, offering wearers a distinctly tactile experience that connects them to the rich heritage of watchmaking. #RoyalPop
785K
18.6K
471
3mo ago
swatch
The eight watches from the AP x Swatch collaboration are powered by a brand-new version of our SISTEM51 movement. This version has been re‑engineered as a hand-wound caliber without a central screw, offering wearers a distinctly tactile experience that connects them to the rich heritage of watchmaking. #RoyalPop
Starting today, MISSION TO EARTHPHASE – MOONSHINE GOLD Cold Moon runs on Swiss "snow time". That means, you’ll only find it in stores when it is snowing in Switzerland, just like today! Wondering if it’s snowing on another day? Simply check the weather forecast on swatch.com. #MoonSwatch #OMEGAxSwatch #Swatch
741K
29.6K
185
10mo ago
swatch
Starting today, MISSION TO EARTHPHASE – MOONSHINE GOLD Cold Moon runs on Swiss "snow time". That means, you’ll only find it in stores when it is snowing in Switzerland, just like today! Wondering if it’s snowing on another day? Simply check the weather forecast on swatch.com. #MoonSwatch #OMEGAxSwatch #Swatch
A PROMISE OF SUN is local artist Enzo Pérès-Labourdette’s tribute to Amsterdam. This Swatch Destination Art watch reimagines the city’s iconic canal houses and shifting skies, complete with glow-in-the-dark details and a playful calendar wheel that moves from rain to rainbows to shooting stars and more. Available from today in selected Swatch stores in Amsterdam! #SwatchDestinationArt #Amsterdam
687K
33.1K
473
7mo ago
swatch
A PROMISE OF SUN is local artist Enzo Pérès-Labourdette’s tribute to Amsterdam. This Swatch Destination Art watch reimagines the city’s iconic canal houses and shifting skies, complete with glow-in-the-dark details and a playful calendar wheel that moves from rain to rainbows to shooting stars and more. Available from today in selected Swatch stores in Amsterdam! #SwatchDestinationArt #Amsterdam

Swatch (@swatch) Instagram Stats & Analytics

Swatch (@swatch) has 2.57M Instagram followers with a 2.03% engagement rate over the past 12 months. Across 298 posts, Swatch received 2.44M total likes and 98.3M impressions, averaging 8.20K likes per post. This page tracks Swatch's performance metrics, top content, and engagement trends — updated daily.

Swatch (@swatch) Instagram Analytics FAQ

How many Instagram followers does Swatch have?+
Swatch (@swatch) has 2.57M Instagram followers as of October 2026.
What is Swatch's Instagram engagement rate?+
Swatch's Instagram engagement rate is 2.03% over the last 12 months, based on 298 posts.
How many likes does Swatch get on Instagram?+
Swatch received 2.44M total likes across 298 posts in the last 12 months, averaging 8.20K likes per post.
How many Instagram impressions does Swatch get?+
Swatch's Instagram content generated 98.3M total impressions over the last 12 months.
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