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followers
2.59M
impressions
99.6M
likes
2.29M
comments
49.2K
posts
304
engagement
1.83%
emv
$2.63M
Average per post
328K

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Eight unique pocket watches made for endless creative styling. Two Swiss icons. One collection that rewrites the rules of watchmaking. This is the Royal Pop Collection, a groundbreaking union of Audemars Piguet's iconic Royal Oak and Swatch's POP watches from the 1980s. At the core of this collection is another world first: a brand-new version of our signature SISTEM51 movement, reimagined as a hand-wound caliber and finished with a dash of Pop Art. And to top it all off the watches are available in one of two unique styles: Lépine and Savonnette. Available as of May 16, at selected Swatch stores worldwide. #RoyalPop
13.3M
274K
17.2K
6mo ago
swatch
Eight unique pocket watches made for endless creative styling. Two Swiss icons. One collection that rewrites the rules of watchmaking. This is the Royal Pop Collection, a groundbreaking union of Audemars Piguet's iconic Royal Oak and Swatch's POP watches from the 1980s. At the core of this collection is another world first: a brand-new version of our signature SISTEM51 movement, reimagined as a hand-wound caliber and finished with a dash of Pop Art. And to top it all off the watches are available in one of two unique styles: Lépine and Savonnette. Available as of May 16, at selected Swatch stores worldwide. #RoyalPop
Introducing Audemars Piguet x Swatch, a disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie. Two Swiss icons come together to reimagine a complete new way to wear time and bring future generations to the world of mechanical watches. Stay tuned! #RoyalPop
13.1M
420K
8.60K
6mo ago
swatch
Introducing Audemars Piguet x Swatch, a disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie. Two Swiss icons come together to reimagine a complete new way to wear time and bring future generations to the world of mechanical watches. Stay tuned! #RoyalPop
4.31M
92.5K
1.33K
6mo ago
swatch
Get into a more tropical state of mind! 🌺 The PAINTED PARADISE Collection pairs bold tropical colors with our iconic ultra-thin SKIN model for a look that’s light, vibrant, and ready for sunny days ahead. Discover the watches now in Swatch stores and online worldwide! #Swatch #PaintedParadise
2.70M
1.63K
19
7mo ago
swatch
Get into a more tropical state of mind! 🌺 The PAINTED PARADISE Collection pairs bold tropical colors with our iconic ultra-thin SKIN model for a look that’s light, vibrant, and ready for sunny days ahead. Discover the watches now in Swatch stores and online worldwide! #Swatch #PaintedParadise
Houston we have a new mission: MISSION TO THE MOON 1969! ​ ​ Created to mark the anniversary of the first moon landing in 1969, this limited-edition chronograph features a dial, hands, crown and pushers crafted from OMEGA’s 18k Moonshine™ Gold, all weighing 11 grams. ​ The gold on this model originates from OMEGA spare parts dating back to that era, one of the many tributes to the historic milestone and OMEGA’s 1969 gold Speedmaster thoughtfully integrated into this watch. ​ Limited to just 1,969 individually numbered pieces, this exclusive edition is available only through an approved Electronic Swatch Timepiece Application (ESTA). ​ The applications are open until July 21, 2026, at 11:59 pm CEST. ​ #OMEGAxSwatch #MoonSwatch #Swatch​
2.42M
97.0K
1.49K
3mo ago
swatch
Houston we have a new mission: MISSION TO THE MOON 1969! ​ ​ Created to mark the anniversary of the first moon landing in 1969, this limited-edition chronograph features a dial, hands, crown and pushers crafted from OMEGA’s 18k Moonshine™ Gold, all weighing 11 grams. ​ The gold on this model originates from OMEGA spare parts dating back to that era, one of the many tributes to the historic milestone and OMEGA’s 1969 gold Speedmaster thoughtfully integrated into this watch. ​ Limited to just 1,969 individually numbered pieces, this exclusive edition is available only through an approved Electronic Swatch Timepiece Application (ESTA). ​ The applications are open until July 21, 2026, at 11:59 pm CEST. ​ #OMEGAxSwatch #MoonSwatch #Swatch​
Meet our newest additions to the Swatch Proteam @skybrown and @oceanbrown 🏄🛹 In their world, it’s all about expressing themselves freely and doing what they love, together. Young, fearless and exceptionally talented in skate and surf, this sibling duo’s journey is only just beginning. #SwatchProteam #SwatchLovesSports
2.34M
10.0K
111
8mo ago
swatch
Meet our newest additions to the Swatch Proteam @skybrown and @oceanbrown 🏄🛹 In their world, it’s all about expressing themselves freely and doing what they love, together. Young, fearless and exceptionally talented in skate and surf, this sibling duo’s journey is only just beginning. #SwatchProteam #SwatchLovesSports
Immerse yourself in Monet's mastery of light. #SwatchxGuggenheim #SwatchLovesArt
2.28M
49.9K
393
8mo ago
swatch
Immerse yourself in Monet's mastery of light. #SwatchxGuggenheim #SwatchLovesArt
2.14M
22.0K
271
6mo ago
swatch
2.03M
10.1K
127
6mo ago
swatch
At the Swatch Art Peace Hotel, artists are given the time, space, and freedom to follow their creativity wherever it leads. The Swatch Art Peace Hotel Collection carries that same spirit forward, turning original artworks from artists-in-residence into six unique Swatch watches. #SwatchArtPeaceHotel #SwatchLovesArt
1.99M
1.46K
9
1mo ago
swatch
At the Swatch Art Peace Hotel, artists are given the time, space, and freedom to follow their creativity wherever it leads. The Swatch Art Peace Hotel Collection carries that same spirit forward, turning original artworks from artists-in-residence into six unique Swatch watches. #SwatchArtPeaceHotel #SwatchLovesArt
Entering flow state It’s the first days of action at Swatch Nines Snow 2026! #SwatchNines #SwatchLovesSports
1.88M
1.60K
27
7mo ago
swatch
Entering flow state It’s the first days of action at Swatch Nines Snow 2026! #SwatchNines #SwatchLovesSports
What a week in Hossegor! 🌊 Good waves, good vibes and plenty of unforgettable moments took over @quiksilver Festival by Swatch, with the Swatch Proteam right in the middle of the action. Swatch Proteam athlete @hughievaughan topped off an incredible week by taking the win alongside his teammate Kash Brown. Meanwhile, @xococoho and @noahbeschen brought surfing to the big screen with the premiere of "Family Ties", a film exploring family, legacy and their shared love of surfing. Until next time! 🤙 #SwatchProteam #SwatchLovesSports
1.83M
1.46K
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1mo ago
swatch
What a week in Hossegor! 🌊 Good waves, good vibes and plenty of unforgettable moments took over @quiksilver Festival by Swatch, with the Swatch Proteam right in the middle of the action. Swatch Proteam athlete @hughievaughan topped off an incredible week by taking the win alongside his teammate Kash Brown. Meanwhile, @xococoho and @noahbeschen brought surfing to the big screen with the premiere of "Family Ties", a film exploring family, legacy and their shared love of surfing. Until next time! 🤙 #SwatchProteam #SwatchLovesSports
Imagine a world beyond the human realm. That imagined reality is at the heart of DIGI-BLOSSOMING. Drawing on Luo Bi’s work with virtual and 3D ecosystems, the design brings her distinctive cyber aesthetic to the wrist and lets nature bloom in a whole new world. #SwatchArtPeaceHotel #SwatchLovesArt
1.79M
1.09K
11
1mo ago
swatch
Imagine a world beyond the human realm. That imagined reality is at the heart of DIGI-BLOSSOMING. Drawing on Luo Bi’s work with virtual and 3D ecosystems, the design brings her distinctive cyber aesthetic to the wrist and lets nature bloom in a whole new world. #SwatchArtPeaceHotel #SwatchLovesArt
Life rarely follows a straight line. CURVILINEAR is inspired by "Thirty Thousand Lines," an artwork Wang Shuai conceived during her time at the Swatch Art Peace Hotel as a symbol of life’s intricate path. Her signature black-and-white linework twists, turns, and comes together in a design made for following wherever the journey leads. #SwatchArtPeaceHotel #SwatchLovesArt
1.67M
725
7
1mo ago
swatch
Life rarely follows a straight line. CURVILINEAR is inspired by "Thirty Thousand Lines," an artwork Wang Shuai conceived during her time at the Swatch Art Peace Hotel as a symbol of life’s intricate path. Her signature black-and-white linework twists, turns, and comes together in a design made for following wherever the journey leads. #SwatchArtPeaceHotel #SwatchLovesArt
MISSION TO EARTHPHASE - MOONSHINE GOLD Cold Moon: Every model, a unique constellation of design, that shines bright day or night. Available only when the snow falls in Switzerland. Check the weather forecast on swatch.com to see if today’s the day! #MoonSwatch #OMEGAxSwatch #Swatch.
1.48M
68.5K
643
11mo ago
swatch
MISSION TO EARTHPHASE - MOONSHINE GOLD Cold Moon: Every model, a unique constellation of design, that shines bright day or night. Available only when the snow falls in Switzerland. Check the weather forecast on swatch.com to see if today’s the day! #MoonSwatch #OMEGAxSwatch #Swatch.
1.17M
46.6K
3.28K
5mo ago
swatch
Watch creativity move with KLEE'S BAVARIAN DON GIOVANNI #SwatchxGuggenheim #SwatchLovesArt
855K
10.2K
36
8mo ago
swatch
Watch creativity move with KLEE'S BAVARIAN DON GIOVANNI #SwatchxGuggenheim #SwatchLovesArt
New additions to the Swatch SCUBAQUA Collection have surfaced! Dive into four vibrant new hues, aqua green, midnight blue, electric fuchsia and solar orange, featuring translucent finishes and Swatch Pay on selected models, designed to make every moment stand out. #SwatchSCUBAQUA
817K
5.92K
87
6mo ago
swatch
New additions to the Swatch SCUBAQUA Collection have surfaced! Dive into four vibrant new hues, aqua green, midnight blue, electric fuchsia and solar orange, featuring translucent finishes and Swatch Pay on selected models, designed to make every moment stand out. #SwatchSCUBAQUA
The eight watches from the AP x Swatch collaboration are powered by a brand-new version of our SISTEM51 movement. This version has been re‑engineered as a hand-wound caliber without a central screw, offering wearers a distinctly tactile experience that connects them to the rich heritage of watchmaking. #RoyalPop
793K
18.6K
476
5mo ago
swatch
The eight watches from the AP x Swatch collaboration are powered by a brand-new version of our SISTEM51 movement. This version has been re‑engineered as a hand-wound caliber without a central screw, offering wearers a distinctly tactile experience that connects them to the rich heritage of watchmaking. #RoyalPop
Starting today, MISSION TO EARTHPHASE – MOONSHINE GOLD Cold Moon runs on Swiss "snow time". That means, you’ll only find it in stores when it is snowing in Switzerland, just like today! Wondering if it’s snowing on another day? Simply check the weather forecast on swatch.com. #MoonSwatch #OMEGAxSwatch #Swatch
740K
29.6K
185
11mo ago
swatch
Starting today, MISSION TO EARTHPHASE – MOONSHINE GOLD Cold Moon runs on Swiss "snow time". That means, you’ll only find it in stores when it is snowing in Switzerland, just like today! Wondering if it’s snowing on another day? Simply check the weather forecast on swatch.com. #MoonSwatch #OMEGAxSwatch #Swatch

Swatch (@swatch) Instagram Stats & Analytics

Swatch (@swatch) has 2.59M Instagram followers with a 1.83% engagement rate over the past 12 months. Across 304 posts, Swatch received 2.29M total likes and 99.6M impressions, averaging 7.52K likes per post. This page tracks Swatch's performance metrics, top content, and engagement trends — updated daily. To benchmark @swatch against other accounts, use Socialpruf's Instagram competitor analysis tool.

Swatch (@swatch) Instagram Analytics FAQ

How many Instagram followers does Swatch have?+
Swatch (@swatch) has 2.59M Instagram followers as of November 2026.
What is Swatch's Instagram engagement rate?+
Swatch's Instagram engagement rate is 1.83% over the last 12 months, based on 304 posts.
How many likes does Swatch get on Instagram?+
Swatch received 2.29M total likes across 304 posts in the last 12 months, averaging 7.52K likes per post.
How many Instagram impressions does Swatch get?+
Swatch's Instagram content generated 99.6M total impressions over the last 12 months.
Can I compare Swatch with other Instagram accounts?+
Yes. Add @swatch to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.