instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
1.99M
impressions
353M
likes
3.87M
comments
12.5K
posts
518
engagement
0.560%
emv
$8.03M
Avg. per post
1.42M

Key Metrics

Distributions

Top Content

You don’t stand out by chance. You stand out by choice.

One chronograph, one automatic, one signature color. @iwcwatches & @georgerussell63 team up to create two limited-edition timepieces with bold blue details. 

Pilot’s Watch Chronograph 41 George Russell (Ref. IW389411)
Pilot’s Watch Automatic 41 George Russell (Ref. IW328107)

#IWCwatches | #IWCpilot | #IWCengineered
32.5M
124K
295
2w ago
iwcwatches
You don’t stand out by chance. You stand out by choice. One chronograph, one automatic, one signature color. @iwcwatches & @georgerussell63 team up to create two limited-edition timepieces with bold blue details. Pilot’s Watch Chronograph 41 George Russell (Ref. IW389411) Pilot’s Watch Automatic 41 George Russell (Ref. IW328107) #IWCwatches | #IWCpilot | #IWCengineered
"Reference 1832. Our Most Brilliant Failure."

A short documentary by IWC, telling the story of the legendary #IWCIngenieur — designed by Gérald Genta.

Follow the journey of a watch for engineers that wrote its very own story — and even made its way onto the wrist of driver Sonny Hayes in the upcoming cinema blockbuster @f1movie.

#IWCingenieur | #GeraldGenta | #F1Movie
14.9M
9.43K
132
10mo ago
iwcwatches
"Reference 1832. Our Most Brilliant Failure." A short documentary by IWC, telling the story of the legendary #IWCIngenieur — designed by Gérald Genta. Follow the journey of a watch for engineers that wrote its very own story — and even made its way onto the wrist of driver Sonny Hayes in the upcoming cinema blockbuster @f1movie. #IWCingenieur | #GeraldGenta | #F1Movie
"Reference 1832. Our Most Brilliant Failure."

The documentary tells the story of the legendary IWC Ingenieur, designed by Gérald Genta.

A watch for engineers that wrote its own story.

Watch the full film: link in bio.

#IWCingenieur | #GeraldGenta
12.4M
5.64K
42
7mo ago
iwcwatches
"Reference 1832. Our Most Brilliant Failure." The documentary tells the story of the legendary IWC Ingenieur, designed by Gérald Genta. A watch for engineers that wrote its own story. Watch the full film: link in bio. #IWCingenieur | #GeraldGenta
A glossy black dial and black ceramic bezel with tachymeter scale mark out the Pilot’s Watch Performance Chronograph 41 AMG. Engineered in grade 5 titanium alloy, the 41mm case is fitted with an integrated bracelet in the same robust yet lightweight material. 

📸 IW388304
🔗 Link in bio.

#IWCwatches | #IWCpilot | #PerformanceChronograph | #TheReference
10.7M
42K
54
11mo ago
iwcwatches
A glossy black dial and black ceramic bezel with tachymeter scale mark out the Pilot’s Watch Performance Chronograph 41 AMG. Engineered in grade 5 titanium alloy, the 41mm case is fitted with an integrated bracelet in the same robust yet lightweight material. 📸 IW388304 🔗 Link in bio. #IWCwatches | #IWCpilot | #PerformanceChronograph | #TheReference
Precision, in every turn.

The Portugieser Tourbillon Rétrograde Chronograph marks each month’s end with a graceful backward jump - a poetic nod to moments worth revisiting.

📸 IW394009
🔗 Link in bio.

#IWCwatches | #IWCportugieser
9.47M
44.3K
272
2mo ago
iwcwatches
Precision, in every turn. The Portugieser Tourbillon Rétrograde Chronograph marks each month’s end with a graceful backward jump - a poetic nod to moments worth revisiting. 📸 IW394009 🔗 Link in bio. #IWCwatches | #IWCportugieser
Experience the thrill of the race on the big screen. IWC brings precision timing to the high-speed world of the APXGP team in the new F1 THE MOVIE — coming to cinemas this summer.

See F1 THE MOVIE only in cinemas this June.

#IWCwatches | #IWCpilot | #TheReference | #F1TheMovie
9.41M
43.9K
36
9mo ago
iwcwatches
Experience the thrill of the race on the big screen. IWC brings precision timing to the high-speed world of the APXGP team in the new F1 THE MOVIE — coming to cinemas this summer. See F1 THE MOVIE only in cinemas this June. #IWCwatches | #IWCpilot | #TheReference | #F1TheMovie
Up close with the Ingenieur Automatic 35 in stainless steel, a true-to-proportion execution of the original Ingenieur with a new 35mm case size.

📸 IW324901
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
8.94M
10.9K
58
5mo ago
iwcwatches
Up close with the Ingenieur Automatic 35 in stainless steel, a true-to-proportion execution of the original Ingenieur with a new 35mm case size. 📸 IW324901 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
Dedicated to the APXGP team in the upcoming @f1movie, the Pilot’s Watch Chronograph 41 APXGP is engineered with an uncompromising focus on performance. 

See F1® THE MOVIE only in cinemas this June 25.

📸 IW388116 
🔗 Link in bio. 

#IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie
8.39M
26.6K
34
8mo ago
iwcwatches
Dedicated to the APXGP team in the upcoming @f1movie, the Pilot’s Watch Chronograph 41 APXGP is engineered with an uncompromising focus on performance. See F1® THE MOVIE only in cinemas this June 25. 📸 IW388116 🔗 Link in bio. #IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie
Icon of Progress.

The Ingenieur Automatic 40 transforms the bold aesthetic cues of Gérald Genta’s Ingenieur SL, created in the 1970s, into a modern, versatile sports watch.

📸 IW328901
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
8.28M
12K
38
4mo ago
iwcwatches
Icon of Progress. The Ingenieur Automatic 40 transforms the bold aesthetic cues of Gérald Genta’s Ingenieur SL, created in the 1970s, into a modern, versatile sports watch. 📸 IW328901 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
A legacy of innovation. The Ingenieur Perpetual Calendar 41 combines Kurt Klaus’ crown-operated perpetual calendar with Gérald Genta’s seminal Ingenieur design.

📸 IW344903
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
8.04M
15.4K
73
4mo ago
iwcwatches
A legacy of innovation. The Ingenieur Perpetual Calendar 41 combines Kurt Klaus’ crown-operated perpetual calendar with Gérald Genta’s seminal Ingenieur design. 📸 IW344903 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
Form and function. The design of the Ingenieur Automatic 40 is defined by impeccable attention to detail throughout. 

📸 IW328907
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
7.57M
9.72K
43
4mo ago
iwcwatches
Form and function. The design of the Ingenieur Automatic 40 is defined by impeccable attention to detail throughout. 📸 IW328907 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
Featured in @f1movie, the Pilot’s Watch Chronograph 41 is engineered to perform under pressure. 

See F1® THE MOVIE only in cinemas this June 25.

📸 IW388113
🔗 Link in bio.

#IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie
7.44M
56.8K
24
8mo ago
iwcwatches
Featured in @f1movie, the Pilot’s Watch Chronograph 41 is engineered to perform under pressure. See F1® THE MOVIE only in cinemas this June 25. 📸 IW388113 🔗 Link in bio. #IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie
Frequently used in automotive engineering, and offering the highest strength-to-density ratio of any metal, remarkably rigid grade 5 titanium is the material of choice for the new @mercedesamgF1 team watch. 

This exclusive edition of the Pilot’s Watch Mark XX features a case back engraved with the team’s name, surrounded by miniature hexagons. At work inside is the IWC-manufactured 32111 caliber, an automatic movement with a power reserve of 120 hours.

📸 IW328210
🔗 Link in bio.

#IWCwatches | #IWCpilot | #IWCracing
7.18M
8.88K
37
12mo ago
iwcwatches
Frequently used in automotive engineering, and offering the highest strength-to-density ratio of any metal, remarkably rigid grade 5 titanium is the material of choice for the new @mercedesamgF1 team watch. This exclusive edition of the Pilot’s Watch Mark XX features a case back engraved with the team’s name, surrounded by miniature hexagons. At work inside is the IWC-manufactured 32111 caliber, an automatic movement with a power reserve of 120 hours. 📸 IW328210 🔗 Link in bio. #IWCwatches | #IWCpilot | #IWCracing
Ingenieur Automatic 40: Engineered, Reference 328902.

🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
6.75M
10.8K
49
4mo ago
iwcwatches
Ingenieur Automatic 40: Engineered, Reference 328902. 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
Ready to race. 

Featured in @f1movie, the Pilot’s Watch Performance Chronograph 41 AMG is made from grade 5 titanium alloy, an exceptionally rigid material often used in automotive engineering.

See F1® THE MOVIE only in cinemas this June 25.

📸 IW388305
🔗 Link in bio.

#IWCwatches | #IWCracing | #IWCpilot | #TheReference | #F1TheMovie
5.65M
62.9K
15
9mo ago
iwcwatches
Ready to race. Featured in @f1movie, the Pilot’s Watch Performance Chronograph 41 AMG is made from grade 5 titanium alloy, an exceptionally rigid material often used in automotive engineering. See F1® THE MOVIE only in cinemas this June 25. 📸 IW388305 🔗 Link in bio. #IWCwatches | #IWCracing | #IWCpilot | #TheReference | #F1TheMovie
History meets now with IWC. Curated.

Own a watch that has shaped the legacy of IWC – meticulously restored, and ready to begin a new chapter on your wrist.

Explore a unique offering of hand-selected vintage models, exclusively available in selected boutiques worldwide. 

#IWCwatches
5.29M
4.03K
25
5mo ago
iwcwatches
History meets now with IWC. Curated. Own a watch that has shaped the legacy of IWC – meticulously restored, and ready to begin a new chapter on your wrist. Explore a unique offering of hand-selected vintage models, exclusively available in selected boutiques worldwide. #IWCwatches
Precision in gold. A case made of 18-carat 5N gold meet a black grid-patterned dial in the Ingenieur Automatic 40.

📸 IW328702
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
5.22M
8.73K
54
4mo ago
iwcwatches
Precision in gold. A case made of 18-carat 5N gold meet a black grid-patterned dial in the Ingenieur Automatic 40. 📸 IW328702 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
Built for centuries, created for generations. 

In a 18-carat 5N gold case, the Portofino Perpetual Calendar measures not just hours, but centuries - tracking moon phases with a precision that endures for 577.5 years.

📸 IW344602
🔗 Link in bio. 

#IWCwatches | #IWCportofino
5.21M
8.45K
42
2mo ago
iwcwatches
Built for centuries, created for generations. In a 18-carat 5N gold case, the Portofino Perpetual Calendar measures not just hours, but centuries - tracking moon phases with a precision that endures for 577.5 years. 📸 IW344602 🔗 Link in bio. #IWCwatches | #IWCportofino
Full. Speed. Ahead.
 
See F1® THE MOVIE only in cinemas from June 25.

📸 IW388116 Pilot’s Watch Chronograph 41 APXGP

#IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie
5.18M
15.1K
25
8mo ago
iwcwatches
Full. Speed. Ahead. See F1® THE MOVIE only in cinemas from June 25. 📸 IW388116 Pilot’s Watch Chronograph 41 APXGP #IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie
Titanium versus Ceratanium®. Two motorsport-inspired Performance Chronographs; two advanced, lightweight, and remarkably resilient materials. Which one would you choose? 

#IWCwatches | #IWCpilot | #PerformanceChronograph | #TheReference
4.99M
200K
114
11mo ago
iwcwatches
Titanium versus Ceratanium®. Two motorsport-inspired Performance Chronographs; two advanced, lightweight, and remarkably resilient materials. Which one would you choose? #IWCwatches | #IWCpilot | #PerformanceChronograph | #TheReference

IWC Schaffhausen (@iwcwatches) Instagram Stats & Analytics

IWC Schaffhausen (@iwcwatches) has 1.99M Instagram followers with a 0.56% engagement rate over the past 12 months. Across 518 posts, IWC Schaffhausen received 3.87M total likes and 297M impressions, averaging 15.6K likes per post. This page tracks IWC Schaffhausen's performance metrics, top content, and engagement trends — updated daily.

IWC Schaffhausen (@iwcwatches) Instagram Analytics FAQ

How many Instagram followers does IWC Schaffhausen have?+
IWC Schaffhausen (@iwcwatches) has 1.99M Instagram followers as of February 2026.
What is IWC Schaffhausen's Instagram engagement rate?+
IWC Schaffhausen's Instagram engagement rate is 0.56% over the last 12 months, based on 518 posts.
How many likes does IWC Schaffhausen get on Instagram?+
IWC Schaffhausen received 3.87M total likes across 518 posts in the last year, averaging 15.6K likes per post.
How many Instagram impressions does IWC Schaffhausen get?+
IWC Schaffhausen's Instagram content generated 297M total impressions over the last 12 months.