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followers
2.06M
impressions
281M
likes
3.31M
comments
15.0K
posts
258
engagement
0.739%
emv
$6.47M
Average per post
1.09M

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You don’t stand out by chance. You stand out by choice.

One chronograph, one automatic, one signature color. @iwcwatches & @georgerussell63 team up to create two limited-edition timepieces with bold blue details. 

Pilot’s Watch Chronograph 41 George Russell (Ref. IW389411)
Pilot’s Watch Automatic 41 George Russell (Ref. IW328107)

#IWCwatches | #IWCpilot | #IWCengineered
32.9M
137K
332
8mo ago
iwcwatches
You don’t stand out by chance. You stand out by choice. One chronograph, one automatic, one signature color. @iwcwatches & @georgerussell63 team up to create two limited-edition timepieces with bold blue details. Pilot’s Watch Chronograph 41 George Russell (Ref. IW389411) Pilot’s Watch Automatic 41 George Russell (Ref. IW328107) #IWCwatches | #IWCpilot | #IWCengineered
Engineered under extreme heat. 
Material innovation and timeless design meet in the Portugieser Chronograph Ceratanium®, limited to 1,500 pieces. 

The striking timepiece is forged in matte black Ceratanium®, an advanced, IWC-developed performance material. A fully monochrome execution ensures nothing distracts the eye from the iconic Portugieser silhouette. 

Ref. IW371631 (Portugieser Chronograph Ceratanium®)

#IWCwatches #IWCportugieser
27.0M
19.8K
63
7mo ago
iwcwatches
Engineered under extreme heat. Material innovation and timeless design meet in the Portugieser Chronograph Ceratanium®, limited to 1,500 pieces. The striking timepiece is forged in matte black Ceratanium®, an advanced, IWC-developed performance material. A fully monochrome execution ensures nothing distracts the eye from the iconic Portugieser silhouette. Ref. IW371631 (Portugieser Chronograph Ceratanium®) #IWCwatches #IWCportugieser
Have you ever wondered what we engineers do all day – and what makes us who we are?
Find out. Welcome to #TheEngineersSociety.

#IWCwatches
11.8M
55.6K
316
4mo ago
iwcwatches
Have you ever wondered what we engineers do all day – and what makes us who we are? Find out. Welcome to #TheEngineersSociety. #IWCwatches
Precision, in every turn.

The Portugieser Tourbillon Rétrograde Chronograph marks each month’s end with a graceful backward jump - a poetic nod to moments worth revisiting.

📸 IW394009
🔗 Link in bio.

#IWCwatches | #IWCportugieser
9.51M
46.3K
289
9mo ago
iwcwatches
Precision, in every turn. The Portugieser Tourbillon Rétrograde Chronograph marks each month’s end with a graceful backward jump - a poetic nod to moments worth revisiting. 📸 IW394009 🔗 Link in bio. #IWCwatches | #IWCportugieser
First look: new Ingenieur 'Pool'

Ingenieur Automatic 35 (Ref. IW324902)

#IWCwatches
#IWCingenieur
8.88M
15.5K
235
2mo ago
iwcwatches
First look: new Ingenieur 'Pool' Ingenieur Automatic 35 (Ref. IW324902) #IWCwatches #IWCingenieur
A legacy of innovation. The Ingenieur Perpetual Calendar 41 combines Kurt Klaus’ crown-operated perpetual calendar with Gérald Genta’s seminal Ingenieur design.

📸 IW344903
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
8.04M
15.3K
73
12mo ago
iwcwatches
A legacy of innovation. The Ingenieur Perpetual Calendar 41 combines Kurt Klaus’ crown-operated perpetual calendar with Gérald Genta’s seminal Ingenieur design. 📸 IW344903 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
Form and function. The design of the Ingenieur Automatic 40 is defined by impeccable attention to detail throughout. 

📸 IW328907
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
7.58M
9.68K
42
11mo ago
iwcwatches
Form and function. The design of the Ingenieur Automatic 40 is defined by impeccable attention to detail throughout. 📸 IW328907 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
Dark mode on. 
#IWCwatches
7.26M
10.3K
51
7mo ago
iwcwatches
Dark mode on. #IWCwatches
Ingenieur Automatic 40: Engineered, Reference 328902.

🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik
6.75M
10.9K
50
11mo ago
iwcwatches
Ingenieur Automatic 40: Engineered, Reference 328902. 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik
Redefining Tomorrow, Today.

Protected by five patents, the crown-operated Perpetual Calendar ProSet is an intricate mechanism developed over the course of almost a decade. Its multiple functional layers feature highly complex geometries made possible through the advanced LIGA manufacturing process.

The moon phase display also reaches a new level of precision, remaining accurate for 1,040 years.

Ref. IW339601

#IWCwatches
#IWCpilot
#WatchesAndWonders2026
5.87M
21.5K
31
5mo ago
iwcwatches
Redefining Tomorrow, Today. Protected by five patents, the crown-operated Perpetual Calendar ProSet is an intricate mechanism developed over the course of almost a decade. Its multiple functional layers feature highly complex geometries made possible through the advanced LIGA manufacturing process. The moon phase display also reaches a new level of precision, remaining accurate for 1,040 years. Ref. IW339601 #IWCwatches #IWCpilot #WatchesAndWonders2026
The Ingenieur Tourbillon 41 revisits Genta’s visionary design, integrating a precision-engineered flying minute tourbillon. Crafted in 18-carat 5N gold, the new Ingenieur model is a bold expression of fine watchmaking.

Ref. IW345901, limited to 100 pieces. 

#IWCwatches
#IWCingenieur
#WatchesAndWonders2026
5.74M
32.7K
212
5mo ago
iwcwatches
The Ingenieur Tourbillon 41 revisits Genta’s visionary design, integrating a precision-engineered flying minute tourbillon. Crafted in 18-carat 5N gold, the new Ingenieur model is a bold expression of fine watchmaking. Ref. IW345901, limited to 100 pieces. #IWCwatches #IWCingenieur #WatchesAndWonders2026
The special-edition Ingenieur Automatic 35 remains true to Genta’s original vision. Powered by the IWC-manufactured 32111 caliber, it features a modified logo, with the number 50 replacing the characteristic SL.

Ref. IW324909

#IWCwatches
#IWCingenieur
5.43M
6.57K
55
2w ago
iwcwatches
The special-edition Ingenieur Automatic 35 remains true to Genta’s original vision. Powered by the IWC-manufactured 32111 caliber, it features a modified logo, with the number 50 replacing the characteristic SL. Ref. IW324909 #IWCwatches #IWCingenieur
Built for centuries, created for generations. 

In a 18-carat 5N gold case, the Portofino Perpetual Calendar measures not just hours, but centuries - tracking moon phases with a precision that endures for 577.5 years.

📸 IW344602
🔗 Link in bio. 

#IWCwatches | #IWCportofino
5.21M
8.46K
42
10mo ago
iwcwatches
Built for centuries, created for generations. In a 18-carat 5N gold case, the Portofino Perpetual Calendar measures not just hours, but centuries - tracking moon phases with a precision that endures for 577.5 years. 📸 IW344602 🔗 Link in bio. #IWCwatches | #IWCportofino
Capturing the timeless spirit of Antoine de Saint-Exupéry’s most famous novel, the Pilot's Watch Chronograph 41 Le Petit Prince blends IWC engineering with a poetic touch.

A deep blue dial evokes the vastness of space, while the white case is an expression of our ceramics expertise. The watch is powered by the IWC-manufactured 69380 calibre, engineered with a focus on performance, reliability, and precision.

Ref. IW389410
 
#IWCwatches
#IWCpilot
#WatchesAndWonders2026
4.88M
6.75K
36
5mo ago
iwcwatches
Capturing the timeless spirit of Antoine de Saint-Exupéry’s most famous novel, the Pilot's Watch Chronograph 41 Le Petit Prince blends IWC engineering with a poetic touch. A deep blue dial evokes the vastness of space, while the white case is an expression of our ceramics expertise. The watch is powered by the IWC-manufactured 69380 calibre, engineered with a focus on performance, reliability, and precision. Ref. IW389410 #IWCwatches #IWCpilot #WatchesAndWonders2026
Every Detail Perfected. 

IWC watchmakers draw on more than four decades of expertise in machining and finishing grade 5 titanium to deliver the new Ingenieur Perpetual Calendar 41. A case and bracelet in this low-weight, high-strength metal are combined with a precision-engineered complication: the crown-controlled perpetual calendar from Kurt Klaus. 

Ref. IW344904 

#IWCwatches
#IWCingenieur
#WatchesAndWonders2026
4.32M
12.8K
49
5mo ago
iwcwatches
Every Detail Perfected. IWC watchmakers draw on more than four decades of expertise in machining and finishing grade 5 titanium to deliver the new Ingenieur Perpetual Calendar 41. A case and bracelet in this low-weight, high-strength metal are combined with a precision-engineered complication: the crown-controlled perpetual calendar from Kurt Klaus. Ref. IW344904 #IWCwatches #IWCingenieur #WatchesAndWonders2026
Chronograph, precision in a fraction of seconds.

The Portugieser Chronograph combines the silver-plated dial and signature gold hands. Inside, the IWC-manufactured 69355 calibre, a column-wheel chronograph with a bidirectional pawl winding system and a 46-hour power reserve, visible through the sapphire glass back.

Ref. IW371604

#IWCwatches #IWCportugieser
4.25M
17.2K
67
6mo ago
iwcwatches
Chronograph, precision in a fraction of seconds. The Portugieser Chronograph combines the silver-plated dial and signature gold hands. Inside, the IWC-manufactured 69355 calibre, a column-wheel chronograph with a bidirectional pawl winding system and a 46-hour power reserve, visible through the sapphire glass back. Ref. IW371604 #IWCwatches #IWCportugieser
Challenge no. 1: Speed Stacking.

A test of speed, focus, and fast reflexes.

Starring: 
@georgerussell63 wearing the Pilot’s Watch Performance Chronograph 41 AMG (Ref. IW388304)

@kimi.antonelli wearing the Pilot’s Watch Performance Chronograph 41 AMG (Ref. IW388305) 

Stay tuned for round 2.

#IWCwatches #IWCracing #IWCpilot
3.69M
2.59K
25
11mo ago
iwcwatches
Challenge no. 1: Speed Stacking. A test of speed, focus, and fast reflexes. Starring: @georgerussell63 wearing the Pilot’s Watch Performance Chronograph 41 AMG (Ref. IW388304) @kimi.antonelli wearing the Pilot’s Watch Performance Chronograph 41 AMG (Ref. IW388305) Stay tuned for round 2. #IWCwatches #IWCracing #IWCpilot
A new universe is about to unfold.

#TheEngineersSociety
#IWCwatches
3.53M
6.30K
28
4mo ago
iwcwatches
A new universe is about to unfold. #TheEngineersSociety #IWCwatches
35 millimeters of precision. 

#IWCwatches
#IWCingenieur
3.36M
18.2K
135
1mo ago
iwcwatches
35 millimeters of precision. #IWCwatches #IWCingenieur
Final Challenge: Blind Drawing.

A test of creativity...and questionable portraits.

Starring: 
@georgerussell63 wearing the Pilot’s Watch Performance Chronograph 41 (Ref. IW388309)

@kimi.antonelli wearing the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team (Ref. IW388306)

#IWCwatches #IWCracing #IWCpilot
3.18M
2.58K
41
11mo ago
iwcwatches
Final Challenge: Blind Drawing. A test of creativity...and questionable portraits. Starring: @georgerussell63 wearing the Pilot’s Watch Performance Chronograph 41 (Ref. IW388309) @kimi.antonelli wearing the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team (Ref. IW388306) #IWCwatches #IWCracing #IWCpilot

IWC Schaffhausen (@iwcwatches) Instagram Stats & Analytics

IWC Schaffhausen (@iwcwatches) has 2.06M Instagram followers with a 0.74% engagement rate over the past 12 months. Across 258 posts, IWC Schaffhausen received 3.31M total likes and 281M impressions, averaging 12.8K likes per post. This page tracks IWC Schaffhausen's performance metrics, top content, and engagement trends — updated daily. To benchmark @iwcwatches against other accounts, use Socialpruf's Instagram competitor analysis tool.

IWC Schaffhausen (@iwcwatches) Instagram Analytics FAQ

How many Instagram followers does IWC Schaffhausen have?+
IWC Schaffhausen (@iwcwatches) has 2.06M Instagram followers as of October 2026.
What is IWC Schaffhausen's Instagram engagement rate?+
IWC Schaffhausen's Instagram engagement rate is 0.74% over the last 12 months, based on 258 posts.
How many likes does IWC Schaffhausen get on Instagram?+
IWC Schaffhausen received 3.31M total likes across 258 posts in the last 12 months, averaging 12.8K likes per post.
How many Instagram impressions does IWC Schaffhausen get?+
IWC Schaffhausen's Instagram content generated 281M total impressions over the last 12 months.
Can I compare IWC Schaffhausen with other Instagram accounts?+
Yes. Add @iwcwatches to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.