@iwcwatches Instagram Analytics

instagram analytics

Last Year01/19/25 - 01/19/26

Comparable Performance:

instagram analytics

Last YearJan 19, 2025 - Jan 19, 2026

Comparable Performance:

followers

1.98M

impressions

366M

likes

3.69M

comments

12K

posts

401

engagement

0.490%

emv

$8.25M

Avg. per post

1.51M

followers

1.98M

impressions

366M

likes

3.69M

comments

12K

posts

401

engagement

0.490%

emv

$8.25M

Avg. per post

1.51M

Key Metrics

Impressions

monthly

Distributions

Content

Top Content

Racing into the 2025 @F1 season with the Toto Wolff x @mercedesamgf1 Big Pilot’s Watch Shock Absorber XPL.

Limited to 100 pieces worldwide, the timepiece is powered by the IWC-manufactured 32101 caliber, with an automatic winding system and power reserve of 120 hours.

Visible through a sapphire glass case back printed with Toto Wolff’s signature, the plates, bridges and oscillating mass are blackened to match the all-black design.

📸 IW356201
🔗 Link in bio.

#IWCwatches | #IWCpilot | #IWCracing

17.7M

43.5K

11mo ago

iwcwatches

Racing into the 2025 @F1 season with the Toto Wolff x @mercedesamgf1 Big Pilot’s Watch Shock Absorber XPL. Limited to 100 pieces worldwide, the timepiece is powered by the IWC-manufactured 32101 caliber, with an automatic winding system and power reserve of 120 hours. Visible through a sapphire glass case back printed with Toto Wolff’s signature, the plates, bridges and oscillating mass are blackened to match the all-black design. 📸 IW356201 🔗 Link in bio. #IWCwatches | #IWCpilot | #IWCracing

"Reference 1832. Our Most Brilliant Failure."

A short documentary by IWC, telling the story of the legendary #IWCIngenieur — designed by Gérald Genta.

Follow the journey of a watch for engineers that wrote its very own story — and even made its way onto the wrist of driver Sonny Hayes in the upcoming cinema blockbuster @f1movie.

#IWCingenieur | #GeraldGenta | #F1Movie

14.9M

9.43K

132

9mo ago

iwcwatches

"Reference 1832. Our Most Brilliant Failure." A short documentary by IWC, telling the story of the legendary #IWCIngenieur — designed by Gérald Genta. Follow the journey of a watch for engineers that wrote its very own story — and even made its way onto the wrist of driver Sonny Hayes in the upcoming cinema blockbuster @f1movie. #IWCingenieur | #GeraldGenta | #F1Movie

"Reference 1832. Our Most Brilliant Failure."

The documentary tells the story of the legendary IWC Ingenieur, designed by Gérald Genta.

A watch for engineers that wrote its own story.

Watch the full film: link in bio.

#IWCingenieur | #GeraldGenta

12.4M

5.63K

6mo ago

iwcwatches

"Reference 1832. Our Most Brilliant Failure." The documentary tells the story of the legendary IWC Ingenieur, designed by Gérald Genta. A watch for engineers that wrote its own story. Watch the full film: link in bio. #IWCingenieur | #GeraldGenta

A glossy black dial and black ceramic bezel with tachymeter scale mark out the Pilot’s Watch Performance Chronograph 41 AMG. Engineered in grade 5 titanium alloy, the 41mm case is fitted with an integrated bracelet in the same robust yet lightweight material.

📸 IW388304
🔗 Link in bio.

#IWCwatches | #IWCpilot | #PerformanceChronograph | #TheReference

10.7M

42K

10mo ago

iwcwatches

A glossy black dial and black ceramic bezel with tachymeter scale mark out the Pilot’s Watch Performance Chronograph 41 AMG. Engineered in grade 5 titanium alloy, the 41mm case is fitted with an integrated bracelet in the same robust yet lightweight material. 📸 IW388304 🔗 Link in bio. #IWCwatches | #IWCpilot | #PerformanceChronograph | #TheReference

Experience the thrill of the race on the big screen. IWC brings precision timing to the high-speed world of the APXGP team in the new F1 THE MOVIE — coming to cinemas this summer.

See F1 THE MOVIE only in cinemas this June.

#IWCwatches | #IWCpilot | #TheReference | #F1TheMovie

9.41M

43.9K

8mo ago

iwcwatches

Experience the thrill of the race on the big screen. IWC brings precision timing to the high-speed world of the APXGP team in the new F1 THE MOVIE — coming to cinemas this summer. See F1 THE MOVIE only in cinemas this June. #IWCwatches | #IWCpilot | #TheReference | #F1TheMovie

Precision, in every turn.

The Portugieser Tourbillon Rétrograde Chronograph marks each month’s end with a graceful backward jump - a poetic nod to moments worth revisiting.

📸 IW394009
🔗 Link in bio.

#IWCwatches | #IWCportugieser

9.4M

39.5K

219

1mo ago

iwcwatches

Precision, in every turn. The Portugieser Tourbillon Rétrograde Chronograph marks each month’s end with a graceful backward jump - a poetic nod to moments worth revisiting. 📸 IW394009 🔗 Link in bio. #IWCwatches | #IWCportugieser

Up close with the Ingenieur Automatic 35 in stainless steel, a true-to-proportion execution of the original Ingenieur with a new 35mm case size.

📸 IW324901
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik

8.94M

10.9K

4mo ago

iwcwatches

Up close with the Ingenieur Automatic 35 in stainless steel, a true-to-proportion execution of the original Ingenieur with a new 35mm case size. 📸 IW324901 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

Genta's aesthetic codes, defined in 1976, highlight the functional design and craftsmanship of the Ingenieur Automatic 40, a tribute to the technical excellence of IWC engineers.

📸 IW328902
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik

8.89M

7.79K

11mo ago

iwcwatches

Genta's aesthetic codes, defined in 1976, highlight the functional design and craftsmanship of the Ingenieur Automatic 40, a tribute to the technical excellence of IWC engineers. 📸 IW328902 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

Engineered to the smallest detail, the 40mm stainless-steel case and integrated bracelet of the Ingenieur Automatic 40 provide excellent wearability even on a more slender wrist, combining rugged sportiness with technical appeal.

📸 IW328901
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik

8.56M

7.18K

12mo ago

iwcwatches

Engineered to the smallest detail, the 40mm stainless-steel case and integrated bracelet of the Ingenieur Automatic 40 provide excellent wearability even on a more slender wrist, combining rugged sportiness with technical appeal. 📸 IW328901 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

Dedicated to the APXGP team in the upcoming @f1movie, the Pilot’s Watch Chronograph 41 APXGP is engineered with an uncompromising focus on performance.

See F1® THE MOVIE only in cinemas this June 25.

📸 IW388116
🔗 Link in bio.

#IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie

8.39M

26.6K

7mo ago

iwcwatches

Dedicated to the APXGP team in the upcoming @f1movie, the Pilot’s Watch Chronograph 41 APXGP is engineered with an uncompromising focus on performance. See F1® THE MOVIE only in cinemas this June 25. 📸 IW388116 🔗 Link in bio. #IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie

Combining rugged sportiness with technical appeal, the Ingenieur Automatic 40 has been optimized to the tiniest detail by IWC engineers.

📸 IW328907
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik

8.36M

2.13K

11mo ago

iwcwatches

Combining rugged sportiness with technical appeal, the Ingenieur Automatic 40 has been optimized to the tiniest detail by IWC engineers. 📸 IW328907 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

Icon of Progress.

The Ingenieur Automatic 40 transforms the bold aesthetic cues of Gérald Genta’s Ingenieur SL, created in the 1970s, into a modern, versatile sports watch.

📸 IW328901
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik

8.28M

11.9K

3mo ago

iwcwatches

Icon of Progress. The Ingenieur Automatic 40 transforms the bold aesthetic cues of Gérald Genta’s Ingenieur SL, created in the 1970s, into a modern, versatile sports watch. 📸 IW328901 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

A legacy of innovation. The Ingenieur Perpetual Calendar 41 combines Kurt Klaus’ crown-operated perpetual calendar with Gérald Genta’s seminal Ingenieur design.

📸 IW344903
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik

8.04M

15.3K

3mo ago

iwcwatches

A legacy of innovation. The Ingenieur Perpetual Calendar 41 combines Kurt Klaus’ crown-operated perpetual calendar with Gérald Genta’s seminal Ingenieur design. 📸 IW344903 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

Form and function. The design of the Ingenieur Automatic 40 is defined by impeccable attention to detail throughout.

📸 IW328907
🔗 Link in bio.

#IWCwatches | #IWCingenieur | #FormUndTechnik

7.57M

9.71K

3mo ago

iwcwatches

Form and function. The design of the Ingenieur Automatic 40 is defined by impeccable attention to detail throughout. 📸 IW328907 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

7.47M

7.45K

11mo ago

iwcwatches

A feat of engineering by IWC watchmakers: the Ingenieur Automatic 40 in Grade 5 Titanium. 📸 IW328904 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

Featured in @f1movie, the Pilot’s Watch Chronograph 41 is engineered to perform under pressure.

See F1® THE MOVIE only in cinemas this June 25.

📸 IW388113
🔗 Link in bio.

#IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie

7.44M

56.9K

7mo ago

iwcwatches

Featured in @f1movie, the Pilot’s Watch Chronograph 41 is engineered to perform under pressure. See F1® THE MOVIE only in cinemas this June 25. 📸 IW388113 🔗 Link in bio. #IWCwatches | #IWCracing | #IWCpilot | #F1TheMovie

Frequently used in automotive engineering, and offering the highest strength-to-density ratio of any metal, remarkably rigid grade 5 titanium is the material of choice for the new @mercedesamgF1 team watch.

This exclusive edition of the Pilot’s Watch Mark XX features a case back engraved with the team’s name, surrounded by miniature hexagons. At work inside is the IWC-manufactured 32111 caliber, an automatic movement with a power reserve of 120 hours.

📸 IW328210
🔗 Link in bio.

#IWCwatches | #IWCpilot | #IWCracing

7.18M

8.88K

11mo ago

iwcwatches

Frequently used in automotive engineering, and offering the highest strength-to-density ratio of any metal, remarkably rigid grade 5 titanium is the material of choice for the new @mercedesamgF1 team watch. This exclusive edition of the Pilot’s Watch Mark XX features a case back engraved with the team’s name, surrounded by miniature hexagons. At work inside is the IWC-manufactured 32111 caliber, an automatic movement with a power reserve of 120 hours. 📸 IW328210 🔗 Link in bio. #IWCwatches | #IWCpilot | #IWCracing

6.74M

10.8K

3mo ago

iwcwatches

Ingenieur Automatic 40: Engineered, Reference 328902. 🔗 Link in bio. #IWCwatches | #IWCingenieur | #FormUndTechnik

Ready to race.

Featured in @f1movie, the Pilot’s Watch Performance Chronograph 41 AMG is made from grade 5 titanium alloy, an exceptionally rigid material often used in automotive engineering.

See F1® THE MOVIE only in cinemas this June 25.

📸 IW388305
🔗 Link in bio.

#IWCwatches | #IWCracing | #IWCpilot | #TheReference | #F1TheMovie

5.65M

63K

7mo ago

iwcwatches

Ready to race. Featured in @f1movie, the Pilot’s Watch Performance Chronograph 41 AMG is made from grade 5 titanium alloy, an exceptionally rigid material often used in automotive engineering. See F1® THE MOVIE only in cinemas this June 25. 📸 IW388305 🔗 Link in bio. #IWCwatches | #IWCracing | #IWCpilot | #TheReference | #F1TheMovie

History meets now with IWC. Curated.

Own a watch that has shaped the legacy of IWC – meticulously restored, and ready to begin a new chapter on your wrist.

Explore a unique offering of hand-selected vintage models, exclusively available in selected boutiques worldwide.

#IWCwatches

5.29M

4.03K

4mo ago

iwcwatches

History meets now with IWC. Curated. Own a watch that has shaped the legacy of IWC – meticulously restored, and ready to begin a new chapter on your wrist. Explore a unique offering of hand-selected vintage models, exclusively available in selected boutiques worldwide. #IWCwatches