NewGet @hellmannsmayonnaise's full report
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followers
61.6K
impressions
91.8M
likes
663K
comments
19.9K
posts
898
engagement
0.304%
emv
$2.03M
Average per post
102K

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Top Content

Conan and Sona are getting ready for the Big Game.
18.6M
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8mo ago
hellmannsmayonnaise
Conan and Sona are getting ready for the Big Game.
Sona laughed so hard that Conan is actually jealous.  #CONAF
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7mo ago
hellmannsmayonnaise
Sona laughed so hard that Conan is actually jealous.  #CONAF
Yes, the rumors are true. Get ready for the mayonnaise documentary you've all been craving. Coming soon! #HellmannsPartner
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9mo ago
hellmannsmayonnaise
Yes, the rumors are true. Get ready for the mayonnaise documentary you've all been craving. Coming soon! #HellmannsPartner
a Ham & Three Cheese Melt with @hellmannsmayonnaise? so good… so good, so good
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8mo ago
hellmannsmayonnaise
a Ham & Three Cheese Melt with @hellmannsmayonnaise? so good… so good, so good
For the Big Game, I got early access to something @hellmannsmayonnaise is doing — and this sandwich says it all. 🥪 Creamy. Rich. Built the right way. Hellmann’s makes this taste so good, so good, so good. Be sure to recreate this sandwich yourself and stay tuned for what Hellmann’s is dropping on 2/8 during the Big Game #HellmannsPartner #Football #Food #Foodie #Sandwich
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8mo ago
hellmannsmayonnaise
For the Big Game, I got early access to something @hellmannsmayonnaise is doing — and this sandwich says it all. 🥪 Creamy. Rich. Built the right way. Hellmann’s makes this taste so good, so good, so good. Be sure to recreate this sandwich yourself and stay tuned for what Hellmann’s is dropping on 2/8 during the Big Game #HellmannsPartner #Football #Food #Foodie #Sandwich
Who else takes their sandwich this way?
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5mo ago
hellmannsmayonnaise
Who else takes their sandwich this way?
GIVEAWAY CLOSED. Pinterest will contact the winner by DM.. My first-ever tasting experience just for you guys 🥬 @pinterest, @hellmannsmayonnaise, and I are teaming up to host a private dining experience dedicated to Cabbage Crush — the new kitchen MVP per Pinterest Predicts 2026. No longer is cabbage a side character, it’s a hero with tremendous glow-up potential, and so I’m creating a 6-course tasting menu celebrating the humble cabbage for one lucky winner and a friend to experience with me in NYC. s/o Pinterest Predicts for helping me stay tapped into the cultural zeitgeist & s/o Hellmann’s for always helping me take my dishes to the next level. To enter the giveaway, leave a comment tagging a friend who loves cabbage as much as you do. Bring your hungry bellies, and I’ll see you cabbage lovers there. #PinterestPartner NO PURCH NEC. Open to 50 US & DC, 18+. Begins earlier of 12:00 PM EST on 12/13/25 or when @broccoliraab makes the sweepstakes post, and ends 11:59 PM EST on 12/22/25. Sponsor: Pinterest. Rules: http://business.pinterest.com/pdf/predicts-26-terms
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9mo ago
hellmannsmayonnaise
GIVEAWAY CLOSED. Pinterest will contact the winner by DM.. My first-ever tasting experience just for you guys 🥬 @pinterest, @hellmannsmayonnaise, and I are teaming up to host a private dining experience dedicated to Cabbage Crush — the new kitchen MVP per Pinterest Predicts 2026. No longer is cabbage a side character, it’s a hero with tremendous glow-up potential, and so I’m creating a 6-course tasting menu celebrating the humble cabbage for one lucky winner and a friend to experience with me in NYC. s/o Pinterest Predicts for helping me stay tapped into the cultural zeitgeist & s/o Hellmann’s for always helping me take my dishes to the next level. To enter the giveaway, leave a comment tagging a friend who loves cabbage as much as you do. Bring your hungry bellies, and I’ll see you cabbage lovers there. #PinterestPartner NO PURCH NEC. Open to 50 US & DC, 18+. Begins earlier of 12:00 PM EST on 12/13/25 or when @broccoliraab makes the sweepstakes post, and ends 11:59 PM EST on 12/22/25. Sponsor: Pinterest. Rules: http://business.pinterest.com/pdf/predicts-26-terms
Comment “EGG” to get this and recipe & lots of other Easter recipes sent to your DMs 🐣 Deviled eggs are a classic Easter staple, but have you ever tried making golden deviled eggs?! I used @hellmannsmayonnaise to make these pickled turmeric and ginger eggs. They are colorful, festive and so good turned into these pickley deviled eggs. I used Hellmann’s Mayo for the middle to get that super creamy consistency that pairs perfectly with the pickley eggs. Hellmann’s is my go to for every holiday, and day in between, because they give any app that rich and cream consistency! #hellmanspartner
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7mo ago
hellmannsmayonnaise
Comment “EGG” to get this and recipe & lots of other Easter recipes sent to your DMs 🐣 Deviled eggs are a classic Easter staple, but have you ever tried making golden deviled eggs?! I used @hellmannsmayonnaise to make these pickled turmeric and ginger eggs. They are colorful, festive and so good turned into these pickley deviled eggs. I used Hellmann’s Mayo for the middle to get that super creamy consistency that pairs perfectly with the pickley eggs. Hellmann’s is my go to for every holiday, and day in between, because they give any app that rich and cream consistency! #hellmanspartner
I’m so excited to partner with @hellmannsmayonnaise to show you how I level up my favorite springtime meal! #HellmannsPartner There’s nothing like a fresh Torta, but the secret to making it a standout dish is all in the layers and using Hellmann’s Garlic Aioli. It adds that perfect garlic zing and creamy texture that makes this recipe complete. 🥩🥖 Use Hellmann’s Garlic Aioli to add bold flavor to your next meal! #HellmannsPartner #torta #easyrecipes #springrecipes
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5mo ago
hellmannsmayonnaise
I’m so excited to partner with @hellmannsmayonnaise to show you how I level up my favorite springtime meal! #HellmannsPartner There’s nothing like a fresh Torta, but the secret to making it a standout dish is all in the layers and using Hellmann’s Garlic Aioli. It adds that perfect garlic zing and creamy texture that makes this recipe complete. 🥩🥖 Use Hellmann’s Garlic Aioli to add bold flavor to your next meal! #HellmannsPartner #torta #easyrecipes #springrecipes
#hellmannspartner Spring means sandwiches made better with Hellmann’s brand-new 100% Avocado Oil Mayo, available exclusively at Sam’s Club. @hellmannsmayonnaise Ingredient list: • Cooked chicken breast (sliced or shredded) • Hellmann’s 100% Avocado Oil Mayonnaise • Whole grain or multigrain bread • Lettuce • Tomato slices • Cucumber slices • Red onion (thinly sliced) • Avocado slices (optional) • Salt • Black pepper
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6mo ago
hellmannsmayonnaise
#hellmannspartner Spring means sandwiches made better with Hellmann’s brand-new 100% Avocado Oil Mayo, available exclusively at Sam’s Club. @hellmannsmayonnaise Ingredient list: • Cooked chicken breast (sliced or shredded) • Hellmann’s 100% Avocado Oil Mayonnaise • Whole grain or multigrain bread • Lettuce • Tomato slices • Cucumber slices • Red onion (thinly sliced) • Avocado slices (optional) • Salt • Black pepper
Things are heating up 🌶️ #hellmanns_partner A new season of #lovelslandusa is streaming now on Peacock 🔥
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3mo ago
hellmannsmayonnaise
Things are heating up 🌶️ #hellmanns_partner A new season of #lovelslandusa is streaming now on Peacock 🔥
Crispy chicken sandwiches + Hellmann’s Spicy Mayo = instant chemistry. 🥪🌶️ #Hellmanns_Partner A new season of #LovelslandUSA is streaming now on Peacock 🔥
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3mo ago
hellmannsmayonnaise
Crispy chicken sandwiches + Hellmann’s Spicy Mayo = instant chemistry. 🥪🌶️ #Hellmanns_Partner A new season of #LovelslandUSA is streaming now on Peacock 🔥
UPDATE: The gala said no garlic… but that just means more flavor for the rest of us 💅🧄 Find the menu at the link in bio. #HellmannsPartner
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hellmannsmayonnaise
UPDATE: The gala said no garlic… but that just means more flavor for the rest of us 💅🧄 Find the menu at the link in bio. #HellmannsPartner
Is Double Dipping ever acceptable? Teamed up with @hellmannsmayonnaise to officially Settle the Dip-ate once and for all. #HellmannsPartner #wooopig
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9mo ago
hellmannsmayonnaise
Is Double Dipping ever acceptable? Teamed up with @hellmannsmayonnaise to officially Settle the Dip-ate once and for all. #HellmannsPartner #wooopig
I’ve made a lot of sandwiches. Now let’s find the one America can officially call its own. Voting opens 7.13 at the link in my bio🥪🇺🇸✨ #HellmannsPartner @hellmannsmayonnaise @bestfoodsmayonnaise
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2mo ago
hellmannsmayonnaise
I’ve made a lot of sandwiches. Now let’s find the one America can officially call its own. Voting opens 7.13 at the link in my bio🥪🇺🇸✨ #HellmannsPartner @hellmannsmayonnaise @bestfoodsmayonnaise
GRWM to get garlic to the gala🧄✨ Garlic gown styled by my plus one @hellmannsmayonnaise Garlic Aioli. Do you think they’ll let us in? #HellmannsPartner
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4mo ago
hellmannsmayonnaise
GRWM to get garlic to the gala🧄✨ Garlic gown styled by my plus one @hellmannsmayonnaise Garlic Aioli. Do you think they’ll let us in? #HellmannsPartner
It’s almost time for the Big Game 🏈 and the @hellmannsmayonnaise commercial is SO GOOD, SO GOOD, SO GOOD it inspired this whole set-up. From sandwiches to sliders to dips, Hellmann’s always hits on game days — bringing the food, the fun, and the moments that bring everyone together. And if you walk by, don’t be surprised if it becomes your backdrop for the Big Game 💙🤍 Click the link in my bio to learn more #HellmannsPartner
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8mo ago
hellmannsmayonnaise
It’s almost time for the Big Game 🏈 and the @hellmannsmayonnaise commercial is SO GOOD, SO GOOD, SO GOOD it inspired this whole set-up. From sandwiches to sliders to dips, Hellmann’s always hits on game days — bringing the food, the fun, and the moments that bring everyone together. And if you walk by, don’t be surprised if it becomes your backdrop for the Big Game 💙🤍 Click the link in my bio to learn more #HellmannsPartner
Crispy pork and cabbage lumpia, dipped in a creamy bang bang sauce made with @hellmannsmayonnaise for that smooth, balanced heat. Simple, solid flavors. 
Ingredients Lumpia Wrapper
Use your preferred brand. Bang Bang Sauce: * ½ cup Hellmann’s Mayo * ½ cup Thai chili sauce Lumpia Filling: * 1 lb ground pork * ¼ medium cabbage, thinly sliced * ½ medium onion, thinly sliced * 3 garlic cloves, minced * ¼ cup carrots, julienned * 1 Tbsp garlic powder * 2 tsp kosher salt * 2 tsp black pepper Instructions 1. Make the Filling
Cook the ground pork in a pan over medium heat until no longer pink. Set aside.
In the same pan, sauté the onion, garlic, cabbage, and carrots until softened. Season with salt, garlic powder, and black pepper. Add the cooked pork back in and mix well.
Let the filling cool completely before wrapping. 2. Wrap the Lumpia
Place a spoonful of filling on each wrapper and roll tightly, sealing the edge with a dab of water. 3. Fry
Heat oil to 350°F (175°C) and fry the lumpia for about 4 minutes, or until golden and crispy. 4. Make the Bang Bang Sauce
Stir together Hellmann’s Mayo and Thai chili sauce until smooth. 5. Serve
Enjoy the hot, crispy lumpia with plenty of Bang Bang Sauce on the side—or drizzled right on top. #ad #hellmannspartner #lumpia Would you try this??
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9mo ago
hellmannsmayonnaise
Crispy pork and cabbage lumpia, dipped in a creamy bang bang sauce made with @hellmannsmayonnaise for that smooth, balanced heat. Simple, solid flavors. 
Ingredients Lumpia Wrapper
Use your preferred brand. Bang Bang Sauce: * ½ cup Hellmann’s Mayo * ½ cup Thai chili sauce Lumpia Filling: * 1 lb ground pork * ¼ medium cabbage, thinly sliced * ½ medium onion, thinly sliced * 3 garlic cloves, minced * ¼ cup carrots, julienned * 1 Tbsp garlic powder * 2 tsp kosher salt * 2 tsp black pepper Instructions 1. Make the Filling
Cook the ground pork in a pan over medium heat until no longer pink. Set aside.
In the same pan, sauté the onion, garlic, cabbage, and carrots until softened. Season with salt, garlic powder, and black pepper. Add the cooked pork back in and mix well.
Let the filling cool completely before wrapping. 2. Wrap the Lumpia
Place a spoonful of filling on each wrapper and roll tightly, sealing the edge with a dab of water. 3. Fry
Heat oil to 350°F (175°C) and fry the lumpia for about 4 minutes, or until golden and crispy. 4. Make the Bang Bang Sauce
Stir together Hellmann’s Mayo and Thai chili sauce until smooth. 5. Serve
Enjoy the hot, crispy lumpia with plenty of Bang Bang Sauce on the side—or drizzled right on top. #ad #hellmannspartner #lumpia Would you try this??
The real plot twist? We made a garlic scented book 🧄. But don’t worry, your favorite morally grey book boyfriend won’t be repelled. Order your Craven-Proof special edition of The Primal of Blood and Bone. Link in bio. #hellmannspartner
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12mo ago
hellmannsmayonnaise
The real plot twist? We made a garlic scented book 🧄. But don’t worry, your favorite morally grey book boyfriend won’t be repelled. Order your Craven-Proof special edition of The Primal of Blood and Bone. Link in bio. #hellmannspartner
MARRY ME MELTING CABBAGE I don’t make the rules but 2026 is the year of the cabbage so we have to celebrate with this Marry Me Melting Cabbage. And for this recipe, I’m excited to partner with @HellmannsMayonnaise because Hellmann’s is the essential ingredient that turns the humble cabbage from simple to craveable. Just pair this creamy and tender cabbage with white rice or pasta and you’ve got an easy and delicious meal. Give it a try! Comment “recipe” and I’ll send you the recipe link (make sure you are following me or the settings might block the message!) #hellmannspartner #meltingcabbage
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6mo ago
hellmannsmayonnaise
MARRY ME MELTING CABBAGE I don’t make the rules but 2026 is the year of the cabbage so we have to celebrate with this Marry Me Melting Cabbage. And for this recipe, I’m excited to partner with @HellmannsMayonnaise because Hellmann’s is the essential ingredient that turns the humble cabbage from simple to craveable. Just pair this creamy and tender cabbage with white rice or pasta and you’ve got an easy and delicious meal. Give it a try! Comment “recipe” and I’ll send you the recipe link (make sure you are following me or the settings might block the message!) #hellmannspartner #meltingcabbage

Hellmann’s Mayonnaise (@hellmannsmayonnaise) Instagram Stats & Analytics

Hellmann’s Mayonnaise (@hellmannsmayonnaise) has 61.6K Instagram followers with a 0.30% engagement rate over the past 12 months. Across 898 posts, Hellmann’s Mayonnaise received 663K total likes and 91.8M impressions, averaging 738 likes per post. This page tracks Hellmann’s Mayonnaise's performance metrics, top content, and engagement trends — updated daily.

Hellmann’s Mayonnaise (@hellmannsmayonnaise) Instagram Analytics FAQ

How many Instagram followers does Hellmann’s Mayonnaise have?+
Hellmann’s Mayonnaise (@hellmannsmayonnaise) has 61.6K Instagram followers as of October 2026.
What is Hellmann’s Mayonnaise's Instagram engagement rate?+
Hellmann’s Mayonnaise's Instagram engagement rate is 0.30% over the last 12 months, based on 898 posts.
How many likes does Hellmann’s Mayonnaise get on Instagram?+
Hellmann’s Mayonnaise received 663K total likes across 898 posts in the last 12 months, averaging 738 likes per post.
How many Instagram impressions does Hellmann’s Mayonnaise get?+
Hellmann’s Mayonnaise's Instagram content generated 91.8M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.