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followers
465K
impressions
27.0M
likes
1.31M
comments
21.5K
posts
120
engagement
5.84%
emv
$894K
Average per post
225K

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Optimus Prime is a beloved character who represents humility, leadership, compassion and justice. Hasbro is aware of the recent posts using his likeness. These posts were done without permission and do not represent the Transformers brand or Hasbro.
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Optimus Prime is a beloved character who represents humility, leadership, compassion and justice. Hasbro is aware of the recent posts using his likeness. These posts were done without permission and do not represent the Transformers brand or Hasbro.
We’re deeply saddened to learn of the passing of Peter Cullen: the legendary voice behind Optimus Prime, and so many characters that shaped our childhoods. His voice was unmistakable. For four decades it taught us what courage and kindness sound like, and it will keep doing that for every fan who hears it for the first time. For those of us who had the privilege of knowing him, Peter was a true hero: passionate about his craft, brimming with warmth and kindness, devoted to his family, and a friend to so many. Our thoughts are with Peter’s loved ones and the millions of Transformers fans grieving with us today. Rest easy, Peter. Till all are one. 💙 Photo by Michael Loccisano/Getty Images
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We’re deeply saddened to learn of the passing of Peter Cullen: the legendary voice behind Optimus Prime, and so many characters that shaped our childhoods. His voice was unmistakable. For four decades it taught us what courage and kindness sound like, and it will keep doing that for every fan who hears it for the first time. For those of us who had the privilege of knowing him, Peter was a true hero: passionate about his craft, brimming with warmth and kindness, devoted to his family, and a friend to so many. Our thoughts are with Peter’s loved ones and the millions of Transformers fans grieving with us today. Rest easy, Peter. Till all are one. 💙 Photo by Michael Loccisano/Getty Images
Prepare for Doom's arrival with @Hasbro Power Glow Doctor Doom, Doctor Doom Power Surge FX Mask, and Doomglow Nerf Blaster — available this week in stores and online. Marvel Studios’ #AvengersDoomsday, only in theaters December 18.
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Prepare for Doom's arrival with @Hasbro Power Glow Doctor Doom, Doctor Doom Power Surge FX Mask, and Doomglow Nerf Blaster — available this week in stores and online. Marvel Studios’ #AvengersDoomsday, only in theaters December 18.
Hasbro has spent decades finding new ways to bring their characters to life, through toys, film, games, theme parks, and more. Today, they took the next step. Comment "Voice" for the link. Developers, enterprises, and app and experience builders can now integrate rights-cleared voices for Hasbro characters like Cobra Commander, Megatron, Col. Mustard, and Optimus into their products and experiences via the ElevenLabs Iconic Marketplace. Built in partnership with Hasbro and voice talent, these voices enable creation with trusted, licensed IP.
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Hasbro has spent decades finding new ways to bring their characters to life, through toys, film, games, theme parks, and more. Today, they took the next step. Comment "Voice" for the link. Developers, enterprises, and app and experience builders can now integrate rights-cleared voices for Hasbro characters like Cobra Commander, Megatron, Col. Mustard, and Optimus into their products and experiences via the ElevenLabs Iconic Marketplace. Built in partnership with Hasbro and voice talent, these voices enable creation with trusted, licensed IP.
✨🎤 DEMON HUNTERS, ASSEMBLE 🎤✨ Hasbro's new KPop Demon Hunters toy collection - coming this July! Where music, magic, and demon-hunting collide. Suit up with HUNTR/X-inspired NERF gear ⚔️ Light up the stage with IR-syncing light sticks 💡 Meet adorable (and slightly mischievous) KPop Demon Hunters Furby friends 🐯😈 And take superstardom to game night with MONOPOLY 🎲 Dropping at major retailers this July. #KPopDemonHunters #Hasbro
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✨🎤 DEMON HUNTERS, ASSEMBLE 🎤✨ Hasbro's new KPop Demon Hunters toy collection - coming this July! Where music, magic, and demon-hunting collide. Suit up with HUNTR/X-inspired NERF gear ⚔️ Light up the stage with IR-syncing light sticks 💡 Meet adorable (and slightly mischievous) KPop Demon Hunters Furby friends 🐯😈 And take superstardom to game night with MONOPOLY 🎲 Dropping at major retailers this July. #KPopDemonHunters #Hasbro
For generations, one voice taught us what it meant to be brave, to be kind and strong enough to be gentle.    Peter Cullen didn’t just give Optimus Prime a voice. He gave him a heart, and in doing so, inspired millions of fans around the world to believe that true strength comes from compassion.   The Transformers community has lost a legend. But the lessons Peter shared, the memories he gave us and the voice that brought so many of us together, will live on across generations.   Thank you, Peter. For the voice. For the heart. For everything.   Till all are one.
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hasbro
For generations, one voice taught us what it meant to be brave, to be kind and strong enough to be gentle.    Peter Cullen didn’t just give Optimus Prime a voice. He gave him a heart, and in doing so, inspired millions of fans around the world to believe that true strength comes from compassion.   The Transformers community has lost a legend. But the lessons Peter shared, the memories he gave us and the voice that brought so many of us together, will live on across generations.   Thank you, Peter. For the voice. For the heart. For everything.   Till all are one.
In celebration of #TransformersDay, we honor the legacy of iconic voice of Optimus Prime, Peter Cullen.
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In celebration of #TransformersDay, we honor the legacy of iconic voice of Optimus Prime, Peter Cullen.
Return to the galaxy where your first adventure began with @hasbro
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Return to the galaxy where your first adventure began with @hasbro
Our readers joined us in Los Angeles for Collider’s special 40th anniversary screening of The Transformers: The Movie, presented in partnership with Hasbro and Fathom Entertainment. The evening at Landmark Sunset featured the 1986 classic back on the big screen, followed by an advance screening of the brand-new animated short Optimus Prime: Awakening. Directed by Josh Wassung and featuring original voice performances from the late Peter Cullen and Frank Welker, the 12-minute short gave our readers a first look ahead of its theatrical debut on Transformers Day, September 17. Wassung then joined Collider’s Steve Weintraub for an exclusive Q&A. There was also the opportunity for the audience to share their reactions to both films and celebrate Peter Cullen’s legacy with us in the theater lobby. Thanks to everyone who came out and joined us for the evening! The Transformers: The Movie 40th Anniversary screenings arrive in theaters nationwide September 17. #Transformers #TheTransformersTheMovie #OptimusPrime #PeterCullen #JoshWassung
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Our readers joined us in Los Angeles for Collider’s special 40th anniversary screening of The Transformers: The Movie, presented in partnership with Hasbro and Fathom Entertainment. The evening at Landmark Sunset featured the 1986 classic back on the big screen, followed by an advance screening of the brand-new animated short Optimus Prime: Awakening. Directed by Josh Wassung and featuring original voice performances from the late Peter Cullen and Frank Welker, the 12-minute short gave our readers a first look ahead of its theatrical debut on Transformers Day, September 17. Wassung then joined Collider’s Steve Weintraub for an exclusive Q&A. There was also the opportunity for the audience to share their reactions to both films and celebrate Peter Cullen’s legacy with us in the theater lobby. Thanks to everyone who came out and joined us for the evening! The Transformers: The Movie 40th Anniversary screenings arrive in theaters nationwide September 17. #Transformers #TheTransformersTheMovie #OptimusPrime #PeterCullen #JoshWassung
40 years later... it still hits like a truck. Experience the animated classic that changed TRANSFORMERS forever. Celebrate the 40th anniversary of THE TRANSFORMERS: THE MOVIE as it returns to theaters beginning September 17 for a limited time from @fathomentertainment and Hasbro! 🎟️ Tickets on sale August 7th - sign up at link in bio Relive the battle between the Autobots and Decepticons on the big screen with stunning 4K presentation, unforgettable music and one of the most iconic stories in animation history. And this time... stay until the very end and experience a new chapter. #Transformers #TransformersTheMovie #FathomEntertainment #OptimusPrime #1986Movie #Animation #80sMovies
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40 years later... it still hits like a truck. Experience the animated classic that changed TRANSFORMERS forever. Celebrate the 40th anniversary of THE TRANSFORMERS: THE MOVIE as it returns to theaters beginning September 17 for a limited time from @fathomentertainment and Hasbro! 🎟️ Tickets on sale August 7th - sign up at link in bio Relive the battle between the Autobots and Decepticons on the big screen with stunning 4K presentation, unforgettable music and one of the most iconic stories in animation history. And this time... stay until the very end and experience a new chapter. #Transformers #TransformersTheMovie #FathomEntertainment #OptimusPrime #1986Movie #Animation #80sMovies
Take a bite of our new product! 🍔🎲
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Take a bite of our new product! 🍔🎲
Now Streaming: JEM AND THE HOLOGRAMS Deluxe Album! The truly outrageous soundtrack is back — digitally remastered and available on all major streaming platforms. Relive the iconic music of the ’80s with this special deluxe edition release. 👉 https://orcd.co/jem-and-the-holograms #JEMANDTHEHOLOGRAMS #TrulyOutrageous #NowStreaming
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Now Streaming: JEM AND THE HOLOGRAMS Deluxe Album! The truly outrageous soundtrack is back — digitally remastered and available on all major streaming platforms. Relive the iconic music of the ’80s with this special deluxe edition release. 👉 https://orcd.co/jem-and-the-holograms #JEMANDTHEHOLOGRAMS #TrulyOutrageous #NowStreaming
Prepare for a galactic face-off... MONOPOLY: Star Wars Heroes vs. Villains launches June 11. Watch the full reveal on April 29 during the May the 4th event! #MonopolyStarWars
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Prepare for a galactic face-off... MONOPOLY: Star Wars Heroes vs. Villains launches June 11. Watch the full reveal on April 29 during the May the 4th event! #MonopolyStarWars
Back-to-school means back to routines. Even at Peppa Pig’s house. 🐽📚   Parents, do you feel like screen time is getting out of hand? Mummy and Daddy Pig called in @YouTube’s Head of Health, Dr. Garth Graham — physician and dad of four — for his go-to tips on healthy digital boundaries.
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Back-to-school means back to routines. Even at Peppa Pig’s house. 🐽📚   Parents, do you feel like screen time is getting out of hand? Mummy and Daddy Pig called in @YouTube’s Head of Health, Dr. Garth Graham — physician and dad of four — for his go-to tips on healthy digital boundaries.
Hadouken! Hasbro x @legendary team up for a knockout Street Fighter toy line just in time for the live-action film premiere on October 16, 2026! 🥊💥 ⬆️ Link in bio for details. #StreetFighter
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Hadouken! Hasbro x @legendary team up for a knockout Street Fighter toy line just in time for the live-action film premiere on October 16, 2026! 🥊💥 ⬆️ Link in bio for details. #StreetFighter
🕷️ Flipping out because Spider-Man: Brand New Day is finally here! 🎬✨ @spidermanmovie @marvel #SpiderManBrandNewDay
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🕷️ Flipping out because Spider-Man: Brand New Day is finally here! 🎬✨ @spidermanmovie @marvel #SpiderManBrandNewDay
First Look inside @candylandcafeofficial 🍭 Opening tomorrow in San Diego, you can reserve your spot at our link in bio @SDbucketlist 👈 The immersive Candy Land Café brings the iconic board game to life with: 🍔 A whimsical food & drink menu full of sweet surprises 🏰 A life-sized Candy Land game board path leading to King Kandy’s, Candy Castle 📸 Oversized candy-inspired photo moments-straight from the board game 🍫 DIY cookie decorating 🛍️ Exclusive Candy Land merchandise Full details at our link in bio and send to someone you want to go with! #CandyLandCafe #SanDiego #CandyLand #SDBucketList
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First Look inside @candylandcafeofficial 🍭 Opening tomorrow in San Diego, you can reserve your spot at our link in bio @SDbucketlist 👈 The immersive Candy Land Café brings the iconic board game to life with: 🍔 A whimsical food & drink menu full of sweet surprises 🏰 A life-sized Candy Land game board path leading to King Kandy’s, Candy Castle 📸 Oversized candy-inspired photo moments-straight from the board game 🍫 DIY cookie decorating 🛍️ Exclusive Candy Land merchandise Full details at our link in bio and send to someone you want to go with! #CandyLandCafe #SanDiego #CandyLand #SDBucketList
A closer look at the craftsmanship and creativity behind our stop-motion celebration of 50 years of Star Wars: A New Hope, featuring @Hasbro Vintage Collection. Available for preorder now at link in bio.
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A closer look at the craftsmanship and creativity behind our stop-motion celebration of 50 years of Star Wars: A New Hope, featuring @Hasbro Vintage Collection. Available for preorder now at link in bio.
Anyone else remember these ✨iconic✨ items?🙋‍♀️
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Anyone else remember these ✨iconic✨ items?🙋‍♀️
The Energon Universe Panel at SDCC was definitely More Than Meets The Eye! Fans were treated to exclusive news and first looks from Transformers, G.I. Joe, Void Rivals, and M.A.S.K. before anyone else in the world. We’ve got a recap of the biggest moments for you right here.
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The Energon Universe Panel at SDCC was definitely More Than Meets The Eye! Fans were treated to exclusive news and first looks from Transformers, G.I. Joe, Void Rivals, and M.A.S.K. before anyone else in the world. We’ve got a recap of the biggest moments for you right here.

hasbro (@hasbro) Instagram Stats & Analytics

hasbro (@hasbro) has 465K Instagram followers with a 5.84% engagement rate over the past 12 months. Across 120 posts, hasbro received 1.31M total likes and 27.0M impressions, averaging 10.9K likes per post. This page tracks hasbro's performance metrics, top content, and engagement trends — updated daily. To benchmark @hasbro against other accounts, use Socialpruf's Instagram competitor analysis tool.

hasbro (@hasbro) Instagram Analytics FAQ

How many Instagram followers does hasbro have?+
hasbro (@hasbro) has 465K Instagram followers as of November 2026.
What is hasbro's Instagram engagement rate?+
hasbro's Instagram engagement rate is 5.84% over the last 12 months, based on 120 posts.
How many likes does hasbro get on Instagram?+
hasbro received 1.31M total likes across 120 posts in the last 12 months, averaging 10.9K likes per post.
How many Instagram impressions does hasbro get?+
hasbro's Instagram content generated 27.0M total impressions over the last 12 months.
Can I compare hasbro with other Instagram accounts?+
Yes. Add @hasbro to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.