NewCurious how Socialpruf works?Learn more
instagram analytics
Similar Accounts:
followers
124K
impressions
350K
likes
8.09K
comments
18.8K
posts
76
engagement
1.88%
emv
$32.5K
Average per post
4.60K

Key Metrics

Distributions

Top Content

🚨GIVEAWAY CLOSED🚨 ✨GIVEAWAY ✨Read Caption👇 Give Mom the gift she’ll actually feel every day 💛 We’ve teamed up with Ettitude to gift 2 lucky winners: • An AirDoctor 4000 Air Purifier • A luxurious Ettitude sheet set Because cleaner air + softer sheets = better sleep To enter: Like this post Follow both brands: @ettitudestore & @airdoctorpro Tag 3 friends in the comments Want an extra entry? Head to the link in our bio to enter your email + see official rules
35.9K
1.44K
2.22K
4mo ago
ettitudestore
🚨GIVEAWAY CLOSED🚨 ✨GIVEAWAY ✨Read Caption👇 Give Mom the gift she’ll actually feel every day 💛 We’ve teamed up with Ettitude to gift 2 lucky winners: • An AirDoctor 4000 Air Purifier • A luxurious Ettitude sheet set Because cleaner air + softer sheets = better sleep To enter: Like this post Follow both brands: @ettitudestore & @airdoctorpro Tag 3 friends in the comments Want an extra entry? Head to the link in our bio to enter your email + see official rules
Good sleep is the first upgrade. Currently using the Luxe Bamboo Sheet Set in white and the Luxe Bamboo Duvet Cover in stone from @ettitudestore both made from 90% CleanBambo in Peru - nothing compares to the quality of these sets ☺️
32.6K
hidden
49
8mo ago
ettitudeofficial
Good sleep is the first upgrade. Currently using the Luxe Bamboo Sheet Set in white and the Luxe Bamboo Duvet Cover in stone from @ettitudestore both made from 90% CleanBambo in Peru - nothing compares to the quality of these sets ☺️
GIVEAWAY NOW CLOSED We’re celebrating Earth Month with a giveaway curated by sustainable Australian brands committed to doing better. Fill out the form through the link in bio to be in with the chance to win! (prize pack is valued at $1,500!) 💚🌎 One lucky winner will receive: 🤍 @ereperezcosmetics - Plastic-free clean beauty bundle valued at $400+ 🤍 @locolovechocolate - Organic, plant-based premium chocolate $250 e-voucher 🤍 @ettitudestore - Bed linen crafted with 100% toxin-free bamboo $350 e-voucher 🤍 @loveteaofficial - Organic, ethically sourced tea blends essentials pack valued at $200+ 🤍 @sandsocietyau - RPET sand-free beach towel pack valued at $300+ To enter: 🤍Complete the form via the link in our bio! 🤍Follow all brands involved 🤍Tag a friend who loves sustainable living BONUS ENTRY: Share this post to your story for extra entries Open internationally. 🌎 Entries close: 22 April (11:59 pm AEST). Winner announced: 23 April via IG Stories. Good luck, guapas! Full T&Cs via link in bio. This giveaway is not sponsored, endorsed or administered by Instagram
26.0K
1.04K
3.90K
5mo ago
ettitudestore
GIVEAWAY NOW CLOSED We’re celebrating Earth Month with a giveaway curated by sustainable Australian brands committed to doing better. Fill out the form through the link in bio to be in with the chance to win! (prize pack is valued at $1,500!) 💚🌎 One lucky winner will receive: 🤍 @ereperezcosmetics - Plastic-free clean beauty bundle valued at $400+ 🤍 @locolovechocolate - Organic, plant-based premium chocolate $250 e-voucher 🤍 @ettitudestore - Bed linen crafted with 100% toxin-free bamboo $350 e-voucher 🤍 @loveteaofficial - Organic, ethically sourced tea blends essentials pack valued at $200+ 🤍 @sandsocietyau - RPET sand-free beach towel pack valued at $300+ To enter: 🤍Complete the form via the link in our bio! 🤍Follow all brands involved 🤍Tag a friend who loves sustainable living BONUS ENTRY: Share this post to your story for extra entries Open internationally. 🌎 Entries close: 22 April (11:59 pm AEST). Winner announced: 23 April via IG Stories. Good luck, guapas! Full T&Cs via link in bio. This giveaway is not sponsored, endorsed or administered by Instagram
B CORP GIVEAWAY 🌎🌱 We’ve partnered with fellow @bcorpuscan brands to end #BCorpMonth the right way - by giving back! 👫 Read below to learn more about what one lucky person can win: @davinesnorthamerica 🫧 MOMO/ shampoo 🫧 MOMO/ conditioner 🫧 Limited-Edition “For a Good Life” Tagline Water Bottle @greenheffafarm | @farmercee 🫖 Sanitea Herbal Tea Blend 🫖 Glass Tube Herbal Tea Infuser @ettitudestore 🌱 $350 Gift Card @comfortzoneskin_official 🤍 Body Strategist Peel Scrub 🤍 Body Strategist Collagen Cream 🤍 Body Strategist Oil HOW TO ENTER: 1️⃣ Follow @davinesnorthamerica, @greenheffafarm, @ettitudestore, and @comfortzoneskin_official 2️⃣ Like and save this post 3️⃣ Tag a friend who needs the ultimate self-care routine 4️⃣ BONUS ENTRY: Comment below on ways you’ve changed your daily routine to live more sustainably! — NO PURCHASE NECESSARY, VOID WHERE PROHIBITED.⁠ Giveaway ends at 11:59 pm EST on 04/06/26. Open to legal U.S. residents only. We will not send any direct messages requesting information or a link to enter this giveaway. This giveaway is in no way sponsored, administered, or associated with Instagram. By entering, entrants confirm they are 18+ of age, release Instagram of responsibility, and agree to Instagram’s terms of use.
23.5K
940
787
5mo ago
ettitudestore
B CORP GIVEAWAY 🌎🌱 We’ve partnered with fellow @bcorpuscan brands to end #BCorpMonth the right way - by giving back! 👫 Read below to learn more about what one lucky person can win: @davinesnorthamerica 🫧 MOMO/ shampoo 🫧 MOMO/ conditioner 🫧 Limited-Edition “For a Good Life” Tagline Water Bottle @greenheffafarm | @farmercee 🫖 Sanitea Herbal Tea Blend 🫖 Glass Tube Herbal Tea Infuser @ettitudestore 🌱 $350 Gift Card @comfortzoneskin_official 🤍 Body Strategist Peel Scrub 🤍 Body Strategist Collagen Cream 🤍 Body Strategist Oil HOW TO ENTER: 1️⃣ Follow @davinesnorthamerica, @greenheffafarm, @ettitudestore, and @comfortzoneskin_official 2️⃣ Like and save this post 3️⃣ Tag a friend who needs the ultimate self-care routine 4️⃣ BONUS ENTRY: Comment below on ways you’ve changed your daily routine to live more sustainably! — NO PURCHASE NECESSARY, VOID WHERE PROHIBITED.⁠ Giveaway ends at 11:59 pm EST on 04/06/26. Open to legal U.S. residents only. We will not send any direct messages requesting information or a link to enter this giveaway. This giveaway is in no way sponsored, administered, or associated with Instagram. By entering, entrants confirm they are 18+ of age, release Instagram of responsibility, and agree to Instagram’s terms of use.
GIVEAWAY CLOSED GIVEAWAY: Ultimate Sleep Bundle ($3,000+ value) 🌙 Bad sleep doesn’t just ruin your night. It ruins the whole next day. Sleep is usually the first thing we sacrifice when life gets busy, but it’s also the one thing that actually makes those busy days manageable. We wanted to put together something special for you. We’ve curated an ultimate sleep bundle (worth over $3,000). Not a magic fix, but a proper toolkit of everything you need to make truly restful sleep a regular thing. Think: a mattress upgrade, magnesium to help your muscles let go of the day, aromatherapy to quiet a busy mind, and little comforts that make your evening routine something you actually look forward to. INSIDE THE BUNDLE ✨ @bedsrusaustralia (Sleepyhead Slumber Medium Queen Mattress) @ettitudestore (Sheets Voucher) @baxterblue_ (Circadian Bed Lamp) @gingerlillysleepwear (Harlow Bamboo Striped PJ Set) @twenty8essentials (Instant Calm Synergy Blend & Signature Ultrasonic Diffuser) @cracklingcandleco (Bergamot, Magnolia & Myrrh Candle & Car Scent) @amazingyouofficial (Nightly Wellness Drink, Magnesium Sleep Lotion, Sleep Gel, Sleep Flakes, Limited Edition Sleep Spray, Engraved Mug, Drink Mixer & Silk Eye Mask) @dreamy_moons (Dream Journal) @thejojobaco (Ultimate Night Cream) @lifecykel (Zen Pack: Lion’s Mane, Reishi & Turkey Tail) @happyearsearplugs (Original Discovery Pack) @goodnighttape (Collagen & Vitamin Mouth Tape + Nose Strips, 1 Month Supply each) HOW TO ENTER 1️⃣ Follow all the above brands 2️⃣ Like this post 3️⃣ Tag a friend who desperately needs to reset their nights (each comment counts as an entry) Entries close 11:59pm AEST 06/04/2026 | Open to Australian residents only | Full T&Cs available on our website (link in bio). ⚠️ Scam warning: We’ll never ask for payment details or send suspicious links. If it feels off, it’s not us. Good luck! #ultimatesleep #sleepbetter #naturalwellness
22.0K
880
4.56K
5mo ago
ettitudestore
GIVEAWAY CLOSED GIVEAWAY: Ultimate Sleep Bundle ($3,000+ value) 🌙 Bad sleep doesn’t just ruin your night. It ruins the whole next day. Sleep is usually the first thing we sacrifice when life gets busy, but it’s also the one thing that actually makes those busy days manageable. We wanted to put together something special for you. We’ve curated an ultimate sleep bundle (worth over $3,000). Not a magic fix, but a proper toolkit of everything you need to make truly restful sleep a regular thing. Think: a mattress upgrade, magnesium to help your muscles let go of the day, aromatherapy to quiet a busy mind, and little comforts that make your evening routine something you actually look forward to. INSIDE THE BUNDLE ✨ @bedsrusaustralia (Sleepyhead Slumber Medium Queen Mattress) @ettitudestore (Sheets Voucher) @baxterblue_ (Circadian Bed Lamp) @gingerlillysleepwear (Harlow Bamboo Striped PJ Set) @twenty8essentials (Instant Calm Synergy Blend & Signature Ultrasonic Diffuser) @cracklingcandleco (Bergamot, Magnolia & Myrrh Candle & Car Scent) @amazingyouofficial (Nightly Wellness Drink, Magnesium Sleep Lotion, Sleep Gel, Sleep Flakes, Limited Edition Sleep Spray, Engraved Mug, Drink Mixer & Silk Eye Mask) @dreamy_moons (Dream Journal) @thejojobaco (Ultimate Night Cream) @lifecykel (Zen Pack: Lion’s Mane, Reishi & Turkey Tail) @happyearsearplugs (Original Discovery Pack) @goodnighttape (Collagen & Vitamin Mouth Tape + Nose Strips, 1 Month Supply each) HOW TO ENTER 1️⃣ Follow all the above brands 2️⃣ Like this post 3️⃣ Tag a friend who desperately needs to reset their nights (each comment counts as an entry) Entries close 11:59pm AEST 06/04/2026 | Open to Australian residents only | Full T&Cs available on our website (link in bio). ⚠️ Scam warning: We’ll never ask for payment details or send suspicious links. If it feels off, it’s not us. Good luck! #ultimatesleep #sleepbetter #naturalwellness
This German and Norwegian practice of ‘airing out’ your home, especially in the winter months has many benefits:⁣ ⁣⁣ 💨Improves air quality: Fresh air can remove pollutants and stale air that builds up indoors⁣⁣ ⁣⁣ 😊Boosts mood and energy: A well-ventilated space can feel more vibrant and help you feel refreshed⁣⁣ ⁣⁣ 🦠Reduces allergens and bacteria: Proper ventilation can help reduce dust mites, mold, and bacteria
19.6K
265
3
9mo ago
ettitudeofficial
This German and Norwegian practice of ‘airing out’ your home, especially in the winter months has many benefits:⁣ ⁣⁣ 💨Improves air quality: Fresh air can remove pollutants and stale air that builds up indoors⁣⁣ ⁣⁣ 😊Boosts mood and energy: A well-ventilated space can feel more vibrant and help you feel refreshed⁣⁣ ⁣⁣ 🦠Reduces allergens and bacteria: Proper ventilation can help reduce dust mites, mold, and bacteria
GIVEAWAY CLOSED ✨ The Ultimate Sleep Week Giveaway ✨ Your best night starts here. We’ve teamed up with five of our favorite brands to create the ultimate overnight ritual. One lucky winner will receive a head-to-toe sleep reset valued at over $1,000 — a thoughtfully curated collection designed to help you decompress, drift off, and wake up truly refreshed. 🌙 Ready to get your hands on it? 💤 Enter by sharing your email via the link in our bio
📅 Giveaway winner selected on 3/16 Sweet dreams + good luck! ✨ *Giveaway not affiliated with Meta. Open to US only.
15.0K
599
158
6mo ago
ettitudestore
GIVEAWAY CLOSED ✨ The Ultimate Sleep Week Giveaway ✨ Your best night starts here. We’ve teamed up with five of our favorite brands to create the ultimate overnight ritual. One lucky winner will receive a head-to-toe sleep reset valued at over $1,000 — a thoughtfully curated collection designed to help you decompress, drift off, and wake up truly refreshed. 🌙 Ready to get your hands on it? 💤 Enter by sharing your email via the link in our bio
📅 Giveaway winner selected on 3/16 Sweet dreams + good luck! ✨ *Giveaway not affiliated with Meta. Open to US only.
COZY SEASON GIVEAWAY IS HERE! (Global Giveaway!) We teamed up with @ettitudeofficial to give one winner an almost $800 cozy season lineup: $400 ettitude gift card, good storewide Coravin Timeless Six+ Wine By-the-Glass System To enter: ✨Follow @coravin and @ettitudeofficial ✨Like this post ✨Tag a friend who needs a me-time luxury moment ✨Bonus: Share to your story for an extra entry. Giveaway closes September 3nd. The winner will be contacted via DM by @Coravin. Not affiliated with, sponsored by, or administered by Instagram
14.1K
hidden
3.05K
2w ago
ettitudeofficial
COZY SEASON GIVEAWAY IS HERE! (Global Giveaway!) We teamed up with @ettitudeofficial to give one winner an almost $800 cozy season lineup: $400 ettitude gift card, good storewide Coravin Timeless Six+ Wine By-the-Glass System To enter: ✨Follow @coravin and @ettitudeofficial ✨Like this post ✨Tag a friend who needs a me-time luxury moment ✨Bonus: Share to your story for an extra entry. Giveaway closes September 3nd. The winner will be contacted via DM by @Coravin. Not affiliated with, sponsored by, or administered by Instagram
|CLOSED| In honor of Earth Day, we’re partnering with brands we admire to celebrate conscious care. Enter to win $650 in gift cards from brands committed to doing things differently. To enter: 🌏 Follow @riesbeauty, @ettitudestore, and @matersoap 🌏 Like this post 🌏 Comment and tag a friend who shares your approach to thoughtful, intentional living Winner will be notified via DM on April 22.
12.4K
495
1.50K
4mo ago
ettitudestore
|CLOSED| In honor of Earth Day, we’re partnering with brands we admire to celebrate conscious care. Enter to win $650 in gift cards from brands committed to doing things differently. To enter: 🌏 Follow @riesbeauty, @ettitudestore, and @matersoap 🌏 Like this post 🌏 Comment and tag a friend who shares your approach to thoughtful, intentional living Winner will be notified via DM on April 22.
A study by Amerisleep found this shocking stat! Consider this your reminder to wash those pillowcases and possibly treat yourself to new ones this holiday season. Enjoy 30% off ettitude for a limited time.
7.53K
19
2
10mo ago
ettitudeofficial
A study by Amerisleep found this shocking stat! Consider this your reminder to wash those pillowcases and possibly treat yourself to new ones this holiday season. Enjoy 30% off ettitude for a limited time.
It’s ok to rest. After the holiday merriment and magic making, it’s ok to be still. Please share with someone who needs to hear this.⁣ ⁣ Video features ettitude’s Signature Bamboo Sheet Set in Almond.⁣ ⁣ Thanks to @itsmonicavargas for the video and photo.
7.51K
40
7
8mo ago
ettitudeofficial
It’s ok to rest. After the holiday merriment and magic making, it’s ok to be still. Please share with someone who needs to hear this.⁣ ⁣ Video features ettitude’s Signature Bamboo Sheet Set in Almond.⁣ ⁣ Thanks to @itsmonicavargas for the video and photo.
✨GIVEAWAY CLOSED: If you are heading to a wedding, a shower, or any event where you want to impress, this is for you! Enter to win everything you need to look and feel your best. ⁣ ⁣ $350 @ettitudestore gift card⁣ ⁣ $350 @alexevenings gift card⁣ ⁣ @lightstim for Wrinkles ($249 value)⁣ ⁣ @iamscentered Calm & Confident Balm Trio Set ($55 value)⁣ ⁣ Scentered Sleep Well Home Candle ($69 value)⁣ ⁣ Somo Sleep Fitness Eye Mask ($69 value)⁣ ⁣ To enter: Check out the link in bio and enter your email. ⁣ ⁣ This giveaway is in no way affiliated with META. Giveaway will close on May 17th and the winner will be notified via email on May 18th. Valid in the USA only.
5.64K
171
43
4mo ago
ettitudeofficial
✨GIVEAWAY CLOSED: If you are heading to a wedding, a shower, or any event where you want to impress, this is for you! Enter to win everything you need to look and feel your best. ⁣ ⁣ $350 @ettitudestore gift card⁣ ⁣ $350 @alexevenings gift card⁣ ⁣ @lightstim for Wrinkles ($249 value)⁣ ⁣ @iamscentered Calm & Confident Balm Trio Set ($55 value)⁣ ⁣ Scentered Sleep Well Home Candle ($69 value)⁣ ⁣ Somo Sleep Fitness Eye Mask ($69 value)⁣ ⁣ To enter: Check out the link in bio and enter your email. ⁣ ⁣ This giveaway is in no way affiliated with META. Giveaway will close on May 17th and the winner will be notified via email on May 18th. Valid in the USA only.
ettitude sets the benchmark for high-performance, eco-friendly bedding. Through rigorous third-party testing and industry-leading sustainability practices, we consistently outperform traditional bedding materials across the metrics that matter most: moisture management, temperature regulation, and durability.
5.00K
31
12
10mo ago
ettitudeofficial
ettitude sets the benchmark for high-performance, eco-friendly bedding. Through rigorous third-party testing and industry-leading sustainability practices, we consistently outperform traditional bedding materials across the metrics that matter most: moisture management, temperature regulation, and durability.
Every person with a bed against a wall gets to podium. 🥇🥈🥉#olympicfever
4.67K
22
3
7mo ago
ettitudeofficial
Every person with a bed against a wall gets to podium. 🥇🥈🥉#olympicfever
If this audio resonates with you, we understand. We are honored to be at your side while you rest and we want to be a place where you can stitch yourself back together. To you and your growth from all of us at ettitude. Rest. Be light.
4.10K
34
0
8mo ago
ettitudeofficial
If this audio resonates with you, we understand. We are honored to be at your side while you rest and we want to be a place where you can stitch yourself back together. To you and your growth from all of us at ettitude. Rest. Be light.
There’s something about fresh sheets that makes everything feel a little better 🤍 Obsessed with how soft, cozy, and beautiful our bedroom feels with @ettitudeofficial ✨
4.06K
hidden
2
1w ago
ettitudeofficial
There’s something about fresh sheets that makes everything feel a little better 🤍 Obsessed with how soft, cozy, and beautiful our bedroom feels with @ettitudeofficial ✨
BETTER FOR BABY & YOU GIVEAWAY! 🍼 We’re teaming up with some of our favorite brands to celebrate wellness resets for the whole family — because taking care of your little one *and* yourself should be easier (and maybe even fun 😉). One lucky winner will get a bundle of family-friendly essentials designed to keep routines smoother, skin softer, and tummies happier: 🧴 A curated set from @babobotanicals (baby + kid-friendly care must-haves) 💕 Two full-size @lovebugpro Probiotics blends  (supporting you *and* your little ones’ tummies.) 🌙 @ettitudestore luxury bamboo bedding — buttery-soft, cooling, and consciously made 🌸 A month of Peace of Mind Membership from @tryfaye (4 hours of Family Advisor help 🙌) How to enter: ⭐ Like this post ⭐ Follow @lovebugpro @babobotanicals @tryfaye & @ettitudestore
⭐ Tag a friend in the comments who deserves a little wellness reset
⭐ Bonus: Share this post to your story for extra love 🐞 Good luck!! Giveaway closes 9/29/2025. One (1) winner will be notified via DM by @lovebugpro only. Must be 18+ and live in the continental U.S. Giveaway not affiliated with Instagram.
3.95K
140
304
11mo ago
ettitudeofficial
BETTER FOR BABY & YOU GIVEAWAY! 🍼 We’re teaming up with some of our favorite brands to celebrate wellness resets for the whole family — because taking care of your little one *and* yourself should be easier (and maybe even fun 😉). One lucky winner will get a bundle of family-friendly essentials designed to keep routines smoother, skin softer, and tummies happier: 🧴 A curated set from @babobotanicals (baby + kid-friendly care must-haves) 💕 Two full-size @lovebugpro Probiotics blends  (supporting you *and* your little ones’ tummies.) 🌙 @ettitudestore luxury bamboo bedding — buttery-soft, cooling, and consciously made 🌸 A month of Peace of Mind Membership from @tryfaye (4 hours of Family Advisor help 🙌) How to enter: ⭐ Like this post ⭐ Follow @lovebugpro @babobotanicals @tryfaye & @ettitudestore
⭐ Tag a friend in the comments who deserves a little wellness reset
⭐ Bonus: Share this post to your story for extra love 🐞 Good luck!! Giveaway closes 9/29/2025. One (1) winner will be notified via DM by @lovebugpro only. Must be 18+ and live in the continental U.S. Giveaway not affiliated with Instagram.
Slipping into Sateen Serenity with my new #ettitude sheets. Silky-soft, and dreamy. Thank you @ettitudestore for the coziest mornings ☁️🎋✨🤍 #bedding #ettitude #collab #gifting #dogmom #doberman #goldendoodle #indoor #coffee #icedlatte #morningroutine #homedecor #interiordesign #homegoods #homestyle #homedetails
3.89K
hidden
11
10mo ago
ettitudeofficial
Slipping into Sateen Serenity with my new #ettitude sheets. Silky-soft, and dreamy. Thank you @ettitudestore for the coziest mornings ☁️🎋✨🤍 #bedding #ettitude #collab #gifting #dogmom #doberman #goldendoodle #indoor #coffee #icedlatte #morningroutine #homedecor #interiordesign #homegoods #homestyle #homedetails
The color is Clay. The fabric is CleanBamboo®. The feeling of waking up in these sheets is impossible to describe. Tag someone who needs this in their life 👇🏼
3.35K
70
2
5mo ago
ettitudeofficial
The color is Clay. The fabric is CleanBamboo®. The feeling of waking up in these sheets is impossible to describe. Tag someone who needs this in their life 👇🏼
Is there anything better than the smell of line dried sheets?
3.27K
27
2
4mo ago
ettitudeofficial
Is there anything better than the smell of line dried sheets?

ettitude | Cooling Bamboo Sheets (@ettitudeofficial) Instagram Stats & Analytics

ettitude | Cooling Bamboo Sheets (@ettitudeofficial) has 124K Instagram followers with a 1.88% engagement rate over the past 12 months. Across 76.0 posts, ettitude | Cooling Bamboo Sheets received 8.09K total likes and 201K impressions, averaging 106 likes per post. This page tracks ettitude | Cooling Bamboo Sheets's performance metrics, top content, and engagement trends — updated daily.

ettitude | Cooling Bamboo Sheets (@ettitudeofficial) Instagram Analytics FAQ

How many Instagram followers does ettitude | Cooling Bamboo Sheets have?+
ettitude | Cooling Bamboo Sheets (@ettitudeofficial) has 124K Instagram followers as of September 2026.
What is ettitude | Cooling Bamboo Sheets's Instagram engagement rate?+
ettitude | Cooling Bamboo Sheets's Instagram engagement rate is 1.88% over the last 12 months, based on 76.0 posts.
How many likes does ettitude | Cooling Bamboo Sheets get on Instagram?+
ettitude | Cooling Bamboo Sheets received 8.09K total likes across 76.0 posts in the last 12 months, averaging 106 likes per post.
How many Instagram impressions does ettitude | Cooling Bamboo Sheets get?+
ettitude | Cooling Bamboo Sheets's Instagram content generated 201K total impressions over the last 12 months.