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followers
1.93M
impressions
130M
likes
6.20M
comments
80.3K
posts
113
engagement
4.84%
emv
$4.26M
Average per post
1.15M

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Science shows best way to stop yourself from achieving your goals is to try to plan everything out before you start. Here’s why: 🧠 Overplanning gives your brain a dopamine hit -> it feels like progress, but you haven’t actually done anything. 🧠 Your prefrontal cortex + Default Mode Network get stuck in analysis paralysis, looping on “what ifs” instead of action. 🧠 And because you never take that first step, your brain never gets the real dopamine + neuroplasticity boost that comes from DOING. Ive seen way too many of my students get caught up in the planning phase. The truth is that you don’t need to know every step. You just need the NEXT step. That’s where the magic begins. ✨ Start small. Send it. ✨ Let the action create the momentum. ✨ Your brain will rewire to meet you there. What’s ONE tiny step you can take today toward your dream? 🚀 🚀🚀 Em #mindset #growth #mindsetmatters
4.07M
173K
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8mo ago
emonthebrain
Science shows best way to stop yourself from achieving your goals is to try to plan everything out before you start. Here’s why: 🧠 Overplanning gives your brain a dopamine hit -> it feels like progress, but you haven’t actually done anything. 🧠 Your prefrontal cortex + Default Mode Network get stuck in analysis paralysis, looping on “what ifs” instead of action. 🧠 And because you never take that first step, your brain never gets the real dopamine + neuroplasticity boost that comes from DOING. Ive seen way too many of my students get caught up in the planning phase. The truth is that you don’t need to know every step. You just need the NEXT step. That’s where the magic begins. ✨ Start small. Send it. ✨ Let the action create the momentum. ✨ Your brain will rewire to meet you there. What’s ONE tiny step you can take today toward your dream? 🚀 🚀🚀 Em #mindset #growth #mindsetmatters
#3 got a little spicy but you all needed to hear it 😌🙏 I would not be where I am today without taking GIANT leaps of faith & betting on myself every single time Please, never stop believing ❤️ I love you guys!! Em #neuroscience #mindset #mindfulness #mindsetmatters #belief
3.96M
229K
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11mo ago
emonthebrain
#3 got a little spicy but you all needed to hear it 😌🙏 I would not be where I am today without taking GIANT leaps of faith & betting on myself every single time Please, never stop believing ❤️ I love you guys!! Em #neuroscience #mindset #mindfulness #mindsetmatters #belief
#3 got a little spicy but you all needed to hear it 😌🙏 I would not be where I am today without taking GIANT leaps of faith & betting on myself every single time Please, never stop believing ❤️ I love you guys!! Em #neuroscience #mindset #mindfulness #mindsetmatters
3.57M
192K
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3mo ago
emonthebrain
#3 got a little spicy but you all needed to hear it 😌🙏 I would not be where I am today without taking GIANT leaps of faith & betting on myself every single time Please, never stop believing ❤️ I love you guys!! Em #neuroscience #mindset #mindfulness #mindsetmatters
This is a cheat code. Give yourself permission to feel the way that you want to feel- now. I have a 3 step process to do this if you’re not sure how: 1. Get clear on the feelings that you really want (hint: you don’t want the things you want, you want the feeling you believe those things will bring you) 2. Make a list of reasons you already have to feel that way 3. Make a list of things you can do NOW to cultivate those feelings Updating your self-concept will change your life. Embodiment !!! Pass it on. Em 🐬 #neuroscience #embodiment
3.43M
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8mo ago
emonthebrain
This is a cheat code. Give yourself permission to feel the way that you want to feel- now. I have a 3 step process to do this if you’re not sure how: 1. Get clear on the feelings that you really want (hint: you don’t want the things you want, you want the feeling you believe those things will bring you) 2. Make a list of reasons you already have to feel that way 3. Make a list of things you can do NOW to cultivate those feelings Updating your self-concept will change your life. Embodiment !!! Pass it on. Em 🐬 #neuroscience #embodiment
To all the people who like to complain, judge, and criticize in the comments: I would move along, before it negatively impacts your brain health and performance 🧠💖 But for real.. If you’re constantly criticizing or complaining, your brain will literally block you from the life you want. Here’s the neuroscience: * Complaining strengthens negative neural pathways * Activates stress + dysregulates your emotions * Shrinks the brain’s problem-solving center * And keeps you focused on everything that’s not working Want to rewire your reality? Start by rewiring your thoughts. 🌟 Focus on solutions.
🌟 Speak in gratitude.
🌟 Shift your identity from victim to creator. I love you guys so much & thank you to all the real ones out there ❤️🙏🏼🙂‍↕️ Em #mindset #mentalhealth #mindsetmatters #mindfulness #brain
3.33M
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6mo ago
emonthebrain
To all the people who like to complain, judge, and criticize in the comments: I would move along, before it negatively impacts your brain health and performance 🧠💖 But for real.. If you’re constantly criticizing or complaining, your brain will literally block you from the life you want. Here’s the neuroscience: * Complaining strengthens negative neural pathways * Activates stress + dysregulates your emotions * Shrinks the brain’s problem-solving center * And keeps you focused on everything that’s not working Want to rewire your reality? Start by rewiring your thoughts. 🌟 Focus on solutions.
🌟 Speak in gratitude.
🌟 Shift your identity from victim to creator. I love you guys so much & thank you to all the real ones out there ❤️🙏🏼🙂‍↕️ Em #mindset #mentalhealth #mindsetmatters #mindfulness #brain
Bonus #4: Your Beliefs impact your dopamine system 🧠 When you believe in possibility, your brain releases dopamine in anticipation of a reward! This dopamine can then motivate & drive you to actually achieve your goals ✨ I love the brain 🥰 & I love you!! Em #neuroscience #brain #mindset #mindfulness wellness subconsciousmind
3.09M
155K
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1mo ago
emonthebrain
Bonus #4: Your Beliefs impact your dopamine system 🧠 When you believe in possibility, your brain releases dopamine in anticipation of a reward! This dopamine can then motivate & drive you to actually achieve your goals ✨ I love the brain 🥰 & I love you!! Em #neuroscience #brain #mindset #mindfulness wellness subconsciousmind
Science shows you become what you judge (or really anything you repeatedly focus on) Your words rewire your brain. Judging others isn’t harmless. It rewires your brain & teaches the world who you are. Curiosity > Judgement ❤️Em❤️ #neuroscience #brain #growth #growthmindset hallmark paper- Skowronski, J. J., Carlston, D. E., Mae, L., & Crawford, M. T. (1998). Spontaneous trait transference: Communicators take on the qualities they describe in others. Journal of Personality and Social Psychology, 74(4), 837–848 Additional (& more recent) review: PMID: 35751144
2.78M
151K
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11mo ago
emonthebrain
Science shows you become what you judge (or really anything you repeatedly focus on) Your words rewire your brain. Judging others isn’t harmless. It rewires your brain & teaches the world who you are. Curiosity > Judgement ❤️Em❤️ #neuroscience #brain #growth #growthmindset hallmark paper- Skowronski, J. J., Carlston, D. E., Mae, L., & Crawford, M. T. (1998). Spontaneous trait transference: Communicators take on the qualities they describe in others. Journal of Personality and Social Psychology, 74(4), 837–848 Additional (& more recent) review: PMID: 35751144
This is a cheat code. Give yourself permission to feel the way that you want to feel- now. I have a 3 step process to do this if you’re not sure how: 1. Get clear on the feelings that you really want (hint: you don’t want the things you want, you want the feeling you believe those things will bring you) 2. Make a list of reasons you already have to feel that way 3. Make a list of things you can do NOW to cultivate those feelings Updating your self-concept will change your life. Embodiment !!! Pass it on. Em 🐬 #neuroscience #embodiment
2.49M
116K
1.03K
3mo ago
emonthebrain
This is a cheat code. Give yourself permission to feel the way that you want to feel- now. I have a 3 step process to do this if you’re not sure how: 1. Get clear on the feelings that you really want (hint: you don’t want the things you want, you want the feeling you believe those things will bring you) 2. Make a list of reasons you already have to feel that way 3. Make a list of things you can do NOW to cultivate those feelings Updating your self-concept will change your life. Embodiment !!! Pass it on. Em 🐬 #neuroscience #embodiment
Feeling stuck in your own head? Comment “YES” below and I’ll DM you this powerful new episode with @emonthebrain 👇🎙️ @emonthebrain: neuroscientist, founder of @mindcraft, and viral voice helping millions understand how to rewire their brains - joins me to share how to break free from self-sabotage and create lasting change. You’ll learn: • Why your brain resists the changes you say you want • How to reprogram subconscious beliefs that hold you back • The truth about “manifestation” and the neuroscience behind it • How to stop chasing cheap dopamine and find real fulfillment • The small daily shifts that rewire your brain for peace and clarity 🎧 Search On Purpose Emily McDonald wherever you get your podcasts or watch now on YouTube — LINK IN BIO
2.49M
73.9K
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7mo ago
emonthebrain
Feeling stuck in your own head? Comment “YES” below and I’ll DM you this powerful new episode with @emonthebrain 👇🎙️ @emonthebrain: neuroscientist, founder of @mindcraft, and viral voice helping millions understand how to rewire their brains - joins me to share how to break free from self-sabotage and create lasting change. You’ll learn: • Why your brain resists the changes you say you want • How to reprogram subconscious beliefs that hold you back • The truth about “manifestation” and the neuroscience behind it • How to stop chasing cheap dopamine and find real fulfillment • The small daily shifts that rewire your brain for peace and clarity 🎧 Search On Purpose Emily McDonald wherever you get your podcasts or watch now on YouTube — LINK IN BIO
Neuroscience shows that you don’t live in the same reality as anyone else.. so why do you think anyone else’s rules apply to you? I personally follow the philosophy of taking what resonates and leaving what does not. No one is experiencing the world the same way that you do. The neuroscience of reality clearly shows this. This realization personally helped me be more compassionate toward other others and toward myself. ❤️ Go sauce ppl with your flavor you rock PEACE ‼️ Em #neuroscience #brain #reality #authenticity
2.48M
134K
1.76K
7mo ago
emonthebrain
Neuroscience shows that you don’t live in the same reality as anyone else.. so why do you think anyone else’s rules apply to you? I personally follow the philosophy of taking what resonates and leaving what does not. No one is experiencing the world the same way that you do. The neuroscience of reality clearly shows this. This realization personally helped me be more compassionate toward other others and toward myself. ❤️ Go sauce ppl with your flavor you rock PEACE ‼️ Em #neuroscience #brain #reality #authenticity
Science shows that you need to be EXTREME in order to be successful 🧠 Bottom Line: You can’t create an extraordinary life with average energy. If you’re half in, your brain is half invested. But when you’re obsessed? Your identity, your chemistry, and your reality all shift to match it. So yeah—be extreme. Em 💖 #brain #mindset #mindsetmatters #growthmindset
2.47M
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3mo ago
emonthebrain
Science shows that you need to be EXTREME in order to be successful 🧠 Bottom Line: You can’t create an extraordinary life with average energy. If you’re half in, your brain is half invested. But when you’re obsessed? Your identity, your chemistry, and your reality all shift to match it. So yeah—be extreme. Em 💖 #brain #mindset #mindsetmatters #growthmindset
Your brain works better when you stop forcing it. Reprogram your subconscious mind free masterclass is next week! The 🔗 to sign up is jn my bio✨ #neuroscience #brain #mindset #mindsetmatters #detachment
2.45M
111K
967
10mo ago
emonthebrain
Your brain works better when you stop forcing it. Reprogram your subconscious mind free masterclass is next week! The 🔗 to sign up is jn my bio✨ #neuroscience #brain #mindset #mindsetmatters #detachment
Stress kills, 5 minutes behind does not. Have you ever heard the saying, “haste makes waste”? This is why 🧠 Your brain trades clarity for speed when you rush. Of course I dont TRY to be late, but if im running a few minutes behind, I don’t stress myself out about it. ❤️🙏Em #neuroscience #mentalhealth #wellness
2.42M
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7mo ago
emonthebrain
Stress kills, 5 minutes behind does not. Have you ever heard the saying, “haste makes waste”? This is why 🧠 Your brain trades clarity for speed when you rush. Of course I dont TRY to be late, but if im running a few minutes behind, I don’t stress myself out about it. ❤️🙏Em #neuroscience #mentalhealth #wellness
The kitten study changed my life. 🐈 You don’t attract what you want. You attract what your brain is wired for. Your brain is always filtering and predicting your life. You are always “manifesting” through the way your brain is wired. And your brain is reshaped by what you consume and focus on repeatedly. Be careful what you consume. Your life is a mirror of it. 🐬Em #neuroscience #manifestation #spirituality
2.22M
113K
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8mo ago
emonthebrain
The kitten study changed my life. 🐈 You don’t attract what you want. You attract what your brain is wired for. Your brain is always filtering and predicting your life. You are always “manifesting” through the way your brain is wired. And your brain is reshaped by what you consume and focus on repeatedly. Be careful what you consume. Your life is a mirror of it. 🐬Em #neuroscience #manifestation #spirituality
My life changed when I unfollowed the rules & followed my soul. People will project their limitations, fears, and doubts onto you and call it “wisdom”. Or say, “that’s just how life works”. Don’t listen to them. If anything, let it motivate you 😈 Reprogram your subconscious mind free masterclass is next week! The 🔗 to sign up is in my bio✨ I love you guys!! Em 💖 #successmindset #brain #neuroscience #mindsetmatters
2.14M
100K
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10mo ago
emonthebrain
My life changed when I unfollowed the rules & followed my soul. People will project their limitations, fears, and doubts onto you and call it “wisdom”. Or say, “that’s just how life works”. Don’t listen to them. If anything, let it motivate you 😈 Reprogram your subconscious mind free masterclass is next week! The 🔗 to sign up is in my bio✨ I love you guys!! Em 💖 #successmindset #brain #neuroscience #mindsetmatters
Quantum flipping into a new chapter of life with my pea 🫛❤️ For the first time, I’m really at a loss for words 🥹😭
2.00M
79.8K
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7mo ago
emonthebrain
Quantum flipping into a new chapter of life with my pea 🫛❤️ For the first time, I’m really at a loss for words 🥹😭
Your brain constructs your entire experience of reality. 🧠 You don’t see with your eyes. You see with your mind. If you want to learn how to reshape reality, you have to understand how your brain creates it first Your brain guesses what’s out there based on your beliefs. So if it’s all a guess anyway…
why not program it to guess in your favor? This is how I created my dream life, and how I help others do the same. ✨ Sending you all the love Em 💖 #brain #reality #mindset #mindsetmatters #mindfulness
1.99M
121K
1.31K
6mo ago
emonthebrain
Your brain constructs your entire experience of reality. 🧠 You don’t see with your eyes. You see with your mind. If you want to learn how to reshape reality, you have to understand how your brain creates it first Your brain guesses what’s out there based on your beliefs. So if it’s all a guess anyway…
why not program it to guess in your favor? This is how I created my dream life, and how I help others do the same. ✨ Sending you all the love Em 💖 #brain #reality #mindset #mindsetmatters #mindfulness
Let’s be honest, we’re hurtling through space on a ball. Zoom out. Play the game. Play isn’t distraction, it’s brain optimization. When your nervous system is stuck in survival mode, your brain will try to keep you safe. Playing the game flips the switch back to “Smart mode”. It opens your mind. ❤️🐬 Em #neuroscience #mindset #growth
1.97M
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7mo ago
emonthebrain
Let’s be honest, we’re hurtling through space on a ball. Zoom out. Play the game. Play isn’t distraction, it’s brain optimization. When your nervous system is stuck in survival mode, your brain will try to keep you safe. Playing the game flips the switch back to “Smart mode”. It opens your mind. ❤️🐬 Em #neuroscience #mindset #growth
BONUS- #4 ⬇️ You gotta go on more side quests, keep it interesting. Would you be entertained by a game or a movie where the main character did the same thing every day ? no you gotta do more things for the plot 🙏 Remember to play ✨ It’s all a play Em #mindset #mindsetmatters #life #play
1.92M
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1y ago
emonthebrain
BONUS- #4 ⬇️ You gotta go on more side quests, keep it interesting. Would you be entertained by a game or a movie where the main character did the same thing every day ? no you gotta do more things for the plot 🙏 Remember to play ✨ It’s all a play Em #mindset #mindsetmatters #life #play
Be the most extreme version of YOU- If you’re liked by everyone, you’ll be loved by no one. All of my clients that have grown their platforms, businesses, etc are the ones who become MORE unapologetically themselves. Magnets are polarizing and if you want to be magnetic to what you want you gotta be polarizing 🤷‍♀️ Which rly just means stop filtering & shrinking & dimming yourself Love you guys!! Go be You!! Em #neuroscience #brain #mindset #growth #growthmindset #healing Studies: Schultz (2016), Ryan & Deci (2000) 📚 Concepts: Identity-based habits & Self-concept alignment
1.91M
95.9K
816
11mo ago
emonthebrain
Be the most extreme version of YOU- If you’re liked by everyone, you’ll be loved by no one. All of my clients that have grown their platforms, businesses, etc are the ones who become MORE unapologetically themselves. Magnets are polarizing and if you want to be magnetic to what you want you gotta be polarizing 🤷‍♀️ Which rly just means stop filtering & shrinking & dimming yourself Love you guys!! Go be You!! Em #neuroscience #brain #mindset #growth #growthmindset #healing Studies: Schultz (2016), Ryan & Deci (2000) 📚 Concepts: Identity-based habits & Self-concept alignment

Emily McDonald (@emonthebrain) Instagram Stats & Analytics

Emily McDonald (@emonthebrain) has 1.93M Instagram followers with a 4.84% engagement rate over the past 12 months. Across 113 posts, Emily McDonald received 6.20M total likes and 124M impressions, averaging 54.8K likes per post. This page tracks Emily McDonald's performance metrics, top content, and engagement trends — updated daily.

Emily McDonald (@emonthebrain) Instagram Analytics FAQ

How many Instagram followers does Emily McDonald have?+
Emily McDonald (@emonthebrain) has 1.93M Instagram followers as of June 2026.
What is Emily McDonald's Instagram engagement rate?+
Emily McDonald's Instagram engagement rate is 4.84% over the last 12 months, based on 113 posts.
How many likes does Emily McDonald get on Instagram?+
Emily McDonald received 6.20M total likes across 113 posts in the last 12 months, averaging 54.8K likes per post.
How many Instagram impressions does Emily McDonald get?+
Emily McDonald's Instagram content generated 124M total impressions over the last 12 months.